Month: August 2012

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ePubs and Seminars – Why Some Inspire and Some Don’t

I’ve been working on an ePub about the “Business of Video”. I have one ePub selling now and

ePub #2

another one at the formatter, and I finally had  time over the weekend to fill in, the middle chapters of the “business” pub.  I had already made the decision to approach this ePub, the same way I would, if I was editing a video, by starting with the beginning and the ending and then filling in the middle.

As I was working on this book, it occurred to me that I should add a prologue – something that would explain the “why” I was writing the book in the first place. I had decided to write this ePub after receiving countless phone calls and emails from still photographers who had questions about incorporating motion into their own businesses.  The emails and calls started slowly at first, when I began writing this blog, which is geared toward still photographers who were moving into motion. It was after I started giving seminars and speaking at various venues, that I quickly became overwhelmed with the correspondence that I was getting. I realized something had to give, when I was spending more time talking to photographers and associates about their projects, than I was on things that I wanted to do.  I was also keenly aware there was a hunger for this type of information, so I began the process of writing an ePub about the business of motion.

It wasn’t until I received this email from someone who had taken my seminar, that it became clear to me of how I should approach the direction and content of this book.

They wrote:

“ I just wanted to tell you that your seminar was extremely inspirational, even though I can’t really say I learned anything new. Thank you.”

Ten or fifteen years ago, I may have taken that remark in a negative way, but I actually took it as a huge compliment.  It was also a very telling statement.  These days, we are overloaded with information. There is a wealth of content online (much of it is free), and there are days I simply get lost in this sea of information, spending way too many hours sifting through it all. On top of that, there are books, ePubs, podcasts, webinars, seminars, and workshops galore.  It’s become so easy to disseminate knowledge; that we end up receiving a lot of the same information, just regurgitated and repackaged.

I started thinking about the “why” in terms of what people hoped to take away from a book or a seminar.  I believe that most people are hoping to get information that they can use and apply it in their own businesses. Statistically, only 2% of workshop participants will actually act on what they have learned.  Many times people end up feeling so overwhelmed, that instead of applying the information learned, they end up giving themselves excuses why they can’t.  So, when I read this comment from someone telling me that I had inspired them, I realized that should always be the end goal for both the giver and for the receiver  – to inspire and get inspired.  I knew that if I wanted to inspire people to take action as my end goal, that I needed to do more than simply deliver the same basic knowledge that already existed in other books and seminars.  I knew that I needed to deliver the information in a way that was unique to me, through my own voice and my own experiences.

If I can do that, and inspire people through my own passion, I will succeed in moving them to take action.  Stay tuned.

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Moving Into Motion – What is Your Why?

Over the last couple of years, in addition to maintaining my video production company and making a feature film, I have been teaching seminars and consulting still photographers who are thinking of getting into “motion”.  Many times I start out by asking participants why they want to get into motion.  The most common answer I get is “because it seems like that is where everyone is headed”.  That is perhaps the worst answer and reason a photographer – or anyone else, can give.

I suppose I could just do a show and tell and demonstrate the cool gear I have and how to use it, and I do talk about gear, but I would be remiss if I didn’t stress the “why” question.  Video is a medium that is all about story telling.  While a still photograph can also tell a story, video, by it’s very nature of incorporating visuals and sound, has the power to deliver a message or story in a very emotional way.  This is why many non-profits use video in their fund raising efforts – they have found that when they deliver their message with video – people give more money.

I got a call recently from someone who had just lost a close relative and they wanted their personal affects photographed.  My first question of course was why.  The obvious answer would be that they wanted these “things” archived.  But what they really wanted or the why in this case was that, these items evoked memories and memories are attached to feelings and it is those feelings that people want to archive when someone close to them dies. So, I felt my job was to capture and preserve those feelings for the ones who are left behind.  I knew if I didn’t approach the job like that, I would end up with images of just “things” and that would be more like a catalog of objects.

I was trying to unravel the “why” because that is what I’m best at.  My cameras and other tools of my trade – don’t do that for me – my heart and mind play a major role in that process and I believe that many times, this is what sets me apart from my competition. Photographers who don’t question the why, end up with images or video that may be beautifully executed but don’t emote or tell the story in a meaningful way.

I thought that perhaps the best way to approach this “job” would be to add a voice to it.  Even though the deceased can’t tell their story – their family and friends – can.  I also knew that I didn’t want to confuse the issue with video interviews because it could be a distraction, rather than add to the overall piece.  The decision was made to approach the job as a multimedia piece, using still images and sound recordings from relatives.

Interviewing is an art and it’s also something that can either make a piece strong – or end up as a disaster.  Like a bad script, an interview can either strengthen a piece or just as easily, weaken it.  It really is dependent on the person who is doing the interview. When done well, interviews will bring a unique voice and point of view to a project and that cannot be copied.  For example, I could do an interview with someone and hit all the right marks that I’m going for, as far as tone, emotion and connection.  I could give someone else the same list of questions and ask them to interview the same subject and they would get entirely different results.  It all comes down to rapport and that is not a one size fits all type of thing. Interviewing skills are difficult to teach, because invariably people want more of a black and white list of do’s and don’ts of the process. A great interview is really about having a good conversation with someone – but you leave your part out of the piece, when you edit it.  It’s comes down to good listening skills and rapport.  Sounds easy, but people either have these skills or they don’t.

I’ve thought about this a lot over the years that I’ve been shooting video and I always start with the “why”.  Why is it that I am really good at interviewing my subjects?  I can’t really pinpoint the reason(s), other than to say that I’m really interested in what people are telling me – and they sense that.  That’s just me and it always has been.

I became a photographer because of my insatiable curiosity in peoples’ stories – not because I was interested in photography.  My camera is a means to that end, whether it is a video camera, a still camera or a camera that is capable of shooting both.  I always start with the “why” and pick the camera and medium that best answers that question.

I am currently working on my 3rd ePub.  It is about the business of motion/video with lots of great tips and advice that will help you stay in business as you cross over into other mediums.  Stay tuned and in the meantime – start defining your “why”. Check out Simon Sinek’s TED talk – it will inspire.

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Meeting Michael Moore

It seems like I’m meeting a lot of celebrities these days, but the truth is I’m meeting a lot of just regular folks too because I’m putting myself “out there”.  It’s just that celebrities stand out because – they’re celebrities.  Ever since Tom posted this photo

Michael Moore and Gail Mooney at the Traverse City Film Festival

on Facebook, of me with Michael Moore at the Traverse City Film Festival, I’ve gotten a lot of emails from people asking me about it.

To be honest, I was one of many that Michael had a 5-minute chat with that night at the opening party of the festival.  I won’t tell you exactly what we will talked about, other than to say that I asked him how I could get 15 minutes of his time.  That probably wasn’t the best question to ask him at a large party that he was escorting Susan Sarandon to, but I figured I would do what Michael Moore would have done.

Moore is a polarizing kind of guy – strong in his convictions and people either love him or hate him.  I’m somewhere in the middle, but after reading his book “Here Comes Trouble”; I’ve probably swung more to the “love” end of the spectrum.  His book is about his life – with each chapter telling a story about a particular time and experience. I didn’t really know a lot about Moore and all that he has done, but he is like the Forest Gump of his time. In his book he tells the most amazing stories about himself and the serendipitous situations he has encountered in his lifetime.  It’s extraordinarily funny and I would highly recommend it, regardless of what you think about Moore.

Michael has done a lot for the people of Traverse City, Michigan.  He was co-founder of the Traverse City Film Festival and if you’ve never been – GO.  It’s a festival like no other and it’s in one of the most beautiful spots in the country, in northern Michigan.  Michael was instrumental in restoring the State Theatre that had been vacant for over 40 years.  We were able to rent that state of the art theater last year to show a sneak preview of our film, Opening Our Eyes for only $250.00!  Michael loves films and filmmakers.  He also started a funding campaign to raise money for new seats for a local elementary school’s auditorium.  He had only one condition – that the school would honor Martin Luther King by recognizing his birthday as a national holiday and closing on that day. That was only last year, a time when most schools in our nation had recognized this holiday long ago.

I was a bit surprised to see Michael at the “open” outdoor party that night.  He’s literally a “target” and has had many threats on his life.  At one point in his life, he was guarded by a team of ex Navy Seals because of these threats and the copious amounts of “hate mail” he was getting.   I’m sure that has taken a toll on him personally, yet he stays true to his convictions and continues to speak out.

It’s not easy to stay true to your convictions, especially when it’s counter to the status quo.  I admire people, who are consistent in this way, regardless if I agree with their point of view or not.  After all, we live in a democratic country, and democracy is built on the voice of the people – and that means ALL people.  My biggest fear is losing that right to speak out. Ironically, when the “status quo” feels threatened,  “fear” is used to control the voice of the people and only a few are brave enough to speak out, facing the wrath and conjecture of popular opinion.  Moore is one of these people and whether you agree with him or not – take a moment if you live in America to think about this. It’s because of people like Moore that we are still “free” to speak out.

Sadly we couldn’t stay for the entire festival, but we did get to see the film, “Don’t Stop Believin’: Everyman’s Journey” – an incredible story of the band Journey and how they found their new lead singer in a most unusual place – The Philippines.  I just found out that this film got the “best audience award”.  Seems fitting for this movie to receive that award – it’s got everything that someone like Michael would love – a great story with a message that anything is possible and to never stop believing.