Living With the Best of Both Worlds in 07926

People who have been to my home/office in Brookside, NJ:

  1. Are surprised they are in New Jersey
  2. They think they’ve gone back in time
  3. Can’t believe they are only 38 miles from New York City

I live in a small semi-rural town in Morris County, NJ. There were more people living here in the 18th century than there are now. We don’t get mail delivery, but we (about 120 homes/addresses) have our own zip code, 07926.

Our big event of the year is our 4th of July parade. On a good day, I’m 40 minutes to EWR and 75 minutes from Manhattan. If it weren’t so expensive to live in New Jersey, I’d be here forever.

I came across an old blog I wrote in 2006 about my town. Written July 5, 2006

I live in Brookside, New Jersey 07926. Brookside is a small town of about 1100 people located approximately 35 miles due west of New York City – or as some may say “the greater New York area”. But when you’re in my town, you not only feel like you’re a thousand miles from NYC, you feel like you’ve just stepped into a Norman Rockwell painting.

When I moved here in 1994, residents told me that there had been more people living in Brookside during the time of the American Revolution, than there were now – 1994. I don’t know if that statistic still holds true because we’ve grown in the past twelve years, but I wouldn’t be surprised if it does. Back in the mid to late 1700’s Brookside was not the quiet, bucolic town it is today. Because of its natural resources, water, forests and iron ore, it was the site of sawmills, gristmills, iron mines and other supporting businesses of its day. During the American Revolution, it was a dangerous place for a loyalist to be. Washington’s troops were camped about 5 miles down the road at Jockey Hollow, which is now New Jersey’s only National Park.

Brookside, is a small quiet community . The 4th of July is Brookside’s big day. Yesterday (just like every 4th of July) the residents of Brookside turned out to watch the tractors, antique cars, fire engines, homespun floats and marchers (including about a dozen pooches dressed for the holiday) parade down Main Street. Anyone can be a part of the parade, and most people watching  know at least one person in it. Afterwards there are field games for the kids and beer at the firehouse for the adults. The “beach” is free to all on July 4th. Yes, a beach – Brookside Beach, which is the local watering hole on the grounds of the elementary school. In the late afternoon most people try to sneak in a nap between the picnics and bingo that starts at 7:00 sharp. July 4th is Brookside’s biggest day and even locals who have summer homes at the shore, make it a point to be back in Brookside for the 4th.

There is no commercial zoning in my town. The only thing you can buy in Brookside is a newspaper from the machine in front of the post office.

Brookside Post Office, 07926
Brookside Post Office, 07926

We have our own post office and our own zip code – 07926. We don’t get mail delivery in Brookside. We go to the post office to retrieve it. I don’t really know anyone who minds that – gives us a chance to catch up on the gossip with postmaster Pete or run into friends, especially on a Saturday morning. It’s fun to scan the bulletin board inside – read notices neighbors have put up, announcing bake sales or music lessons or that sort of thing. Shortly after 9/11, the Ten Most Wanted poster with Osama Bin Laden’s photo on it was tacked on the board along side a picture of someone’s lost cat and someone else’s ad for a piano they wanted to sell. There’s a wonderful collection of vintage photos of the post office in its early years when it was a general store. A couple of people in town still decorate the windows for each season or holiday

Recently, a small protest was staged down at our little post office. An angry but not unruly mob of about two dozen people chanted “no standardization”. What caused this dissention? Apparently, a postal inspector had ordered the removal of pictures, notices and other personal items displayed on the walls of this “federal” building in accordance with the new Postal Office policy “retail standardization”. I don’t think these officials were prepared for the outcry that arose from a community whose roots go back to our country’s original dissenters.  After our US representative sent a strong letter to some high level postal officials, things began to quiet down and return to the status quo, at least for the time being.

Brookside is part of Mendham Township, which is about 17 square miles with a population of around 5000 people. What’s amazing is this township has over 55 miles of walking trails, 850 acres of parks and natural land and a beach. It also has 9 zip codes – some people say more, but I will stick with the conservative estimate of 9 separate zip codes that residents use in their addresses. Gets a bit confusing for surveys and fund raising. My zip code, 07926 is unique to residents in Brookside. Unfortunately, there are times when this zip code is extremely problematic. For instance, American Express sends my bills to me regularly at this zip code. But if I try to purchase a “Be My Guest” (a gift certificate to be used at a restaurant) I can’t do it. Amex will not deliver these certificates to a post office box.
The other time living with the “07926” zip code became a problem was during the last Census. Apparently there’s a law that census forms must be sent to a physical address. So each form sent out that year was addressed to the physical addresses for all the residents of Brookside – with no supplemental zip code or box number – just the physical address. Well, when the forms arrived at our little post office – our postmaster (who at the time was “large Marge” – at least that’s what I call her – but that’s another story for another time) sent them all back to the Census Bureau because they didn’t have post office box numbers on them and thus in her eyes, not deliverable. Therefore the residents of Brookside were never counted in the census.

I love it here. I complain like other citizens of New Jersey that our property taxes are way too high, but I think I have found the nearly perfect place to live. A place full of history, wonderful historic homes, great schools, an old fashioned swimming hole in the summer which transforms to a skating rink in the winter, an abundance of natural beauty and neighbors who know you and look out for you. The kind of town you expect to see in a Frank Capra movie starring Jimmy Stewart.

When I’m asked “what exit are you from in NJ?” by people whose impression of New Jersey is based on bad jokes from comedians and now the TV show The Sopranos – I answer “the pretty part”. I try not to be any more informative about exactly where I live because I prefer at times to keep it a secret. But every now and then we get “new” folks moving in and sometimes they want to change things – like erect a new cell tower because they can’t get a signal on their cell phones. Most of us try to gently “enlighten them” about such foolish notions. And so far it’s working.

I call Brookside my home. But home is where your heart and that can be anywhere.

 

How to be Productive in a World Full of Distractions

I’m an organized person. I need to be organized otherwise I feel that my life is in chaos. Scraps of paperI’ve always been able to define an end goal and break down the tasks that need to be completed in order to attain that goal. I am able to prioritize tasks and assign deadline dates. I’ve always been pretty good at getting things done. I have to be – I’m an independent entrepreneur.

My business is visual communications. I create storytelling images and films for corporations and non-profits. I market myself to buyers who commission still photography and video production for that market. These buyers work for ad agencies, in-house corporate agencies, non-profits or publishing companies.

My business has changed dramatically since I opened shop over 3 decades ago. The possibilities and tools that are available to small independent entrepreneurs to use in their marketing strategies are endless. The problem is the vast amounts of opportunities ends up being a double-edged sword because it overwhelms most of us. There are endless ways to target a global audience through, social media channels, electronic ads, online portals/websites/blogs, emailer promotions, print promotions, print and online directories……….the list goes on and on.

It simply becomes overwhelming and seemingly impossible at times, for me to address all the needs of a small business, to keep our business afloat. What I’ve found is that it’s never been more important than it is now in our tech driven culture, to be organized and focused and not succumb to distractions.

Here are some tools that help:

Basecamp – essential management tool if you’re collaborating with others.

Wunderlist – organize your personal/business life. Notes, notifications, reminders, due dates and share lists with colleagues and family. Free

Post Planner – If you or your company engages their audience on Facebook, this app saves you time and boosts engagement. Schedules your posts – finds content.

Sweet Process – Do you feel like you have to learn all over again, every time you do the same things? It could be a workflow for creating emailers for example. This app systemizes and records your process. Essential in employee transitions.

Magical Pad – Organize – be more productive – get things done. Projects, Tasks, Brainstorming.

StayFocusd – Are you super distractible and find yourself spending hours on social media and not getting anything done? Perhaps you should install this app if you are a Chrome user. It will limit the amount of time that you can spend on time-wasting websites.

New Website, New Reel, New Look for Kelly/Mooney

It had been far too long since we did a redesign of our website – more than 5 years. Not only the industry (visual communications) has changed in the past 5 years, but so has our KM Logobusiness. More and more, clients are asking us to provide visual solutions in mixed mediums for a variety of uses – print, the web and social media. That’s been true especially with our editorial and corporate clients. It’s rare when a client comes to us for just one photograph for one usage.

With that said, we wanted a new website that would demonstrate the scope of our business. The first thing I did was to define the look and functionality of the website as well as what I wanted the website to communicate to potential buyers. We knew that a template site with just our still images no longer represented our business. We also knew that we wanted a website that would speak to our client’s needs and the services we provide that meet those needs.

My list of must haves for our website:

  • A site I could manage and update easily.
  • A site I could move to another server if I chose to do so.
  • A “scrolling” website. In researching numerous websites, the scrolling or parallax scrolling websites appealed to me and I began to see them everywhere – small and large film companies, graphic designers, non-profits, etc. We wanted a site that told the Kelly/Mooney story.
  • Messaging throughout the site communicating to potential buyers, what we do, the services we provide, how we work and who we are.
  • Intuitive navigation.
  • A site that would not only show our work but our experience as well.

I should point out that before I even got to this point, I had spent over a year culling through a vast archive of our work – literally terabytes of still images and footage – both digital and analog. I did the task over time, sifting through new work and old, trying to distill it down to the best representation of what we do, what we want to do and our self-initiated work. . Ultimately sorting through this body of work, not only served the purpose for the website but resulted in a new reel as well.

Challenges:

  • One of the biggest challenges we’ve always had was showing one unique vision because there are two of us. This website shows our combined work throughout the galleries, but it’s the first time we show individual galleries for Kelly & Mooney.
  • New reel – I took 7 hours of footage down to a 90 sec. reel. And then I re-edited it! That doesn’t take into account the time I spent sifting through music selections to pick the right piece for the soundtrack of the reel.
  • Picking images – We have a huge body of work because of the longevity of our careers. Ultimately we selected mostly recent work, but we didn’t want to discount our classic images so we decided to create a legacy gallery.
  • Realizing that I sized the images too big. In addition to the images having long load times, they bogged down the site by adding to the size making it a double digit Gig file. I had to go back to the images and resize them all. That was not fun as I’m not a big fan of going backwards.
  • Finishing the site at the beginning of the summer and then cutting it back all summer long because it was just too overwhelming. No doubt, there’s still editing that should be done on the site but at a certain point we had to launch. We finally did on Oct. 6, 2015. That in itself was traumatic. Right after we went live, somehow I deleted a critical file, which shut down the site. I was very fortunate that I had great support from our host server who had everything restored within the hour.
  • This is the first time I’ve ever built a website. It was frustrating, challenging and scary. I thought that my limited knowledge of  Wordpress  from working on my blog would be enough to create a WordPress website. It wasn’t, and it has been a huge learning curve for me. But I wasn’t the only one who worked on this website and I’d like to acknowledge the people who helped me through my meltdowns: my partner Tom Kelly, my colleague Jan Klier, and all the lifesavers at DreamHost (our host server) and folks at Envato who designed the WordPress theme.

This will continue to be a work in progress and I welcome comments and suggestions. http://kellymooney.com/