Gail Mooney

April 5, 2012April 5, 2012

Value

I’ve heard this word an awful lot lately. I’m in Palm Springs, CA attending an ASMP National Board meeting. Our meeting has coincided with the timing of the Palm Springs Photo Festival, where dozens of photography influencers, buyers and makers of contemporary photography gather. Almost every conversation I’ve had in the last couple of days have been about “value”.

Most successful photographers or business people in general, would probably define “value”in monetary terms. To be successful, one has to sell the “value” of what they do, and how that translates to real dollars for a potential client. Now, in my opinion, to be good at any sales you have to either really believe in your product or be a very good actor – or both. My point is that to sell your “value” you have to start by first valuing yourself.

There have been days when I’ve beat myself up by allowing my self to feel “devalued” by how someone else acts toward me – it could be a client, a colleague, a relative, a friend – any human with an ego. I try to remind myself that my “value” is in staying true to myself, because that is what makes me unique and not just a commodity. There’s so many workshops and consultants these days teaching “how to’s” – from using gear, to selling photos, making a movie, branding yourself and on and on and on. I think we are all so overwhelmed at times that we don’t even remember who we really are.

At the end of the day your value is in how you perceive yourself and a strong sense of self has to come through if you want to sell your “value” to someone else. That sense of self usually comes from “doing”. When you are out there “doing”, you’re creating opportunity to happen. That’s something I am passionate about – the possibilities and the wonderment in that. When that passion comes through in your interactions with others – it’s positive energy that people can feel and most people are attracted to positive forces.

I must warn you though, that there are many people out there who will try to take advantage of someone who so passionate about what they do – and usually the human ego is involved. That’s ok, because when you determine your value and stop letting others determine it for you, it becomes much easier to deal with people who get gratification in undermining others.

There’s a wonderful scene in an old movie where Spencer Tracy plays Thomas Edison. Tracy (Edison) is in the office of a potential buyer of one of his inventions. (I’m using arbitrary figures to tell the story) The potential buyer was clearly an egotistical miserable guy and he throws out a price of let’s say $10,000 to Edison in a condescending way. Edison stands there speechless – literally speechless and the “buyer” begrudgingly says – “OK, $20,000” and Edison remains speechless. This goes on until the “negotiation” gets up to $50,000 and Edison finally manages to say, “OK” and they shake hands. The investor starts laughing in Edison’s face and shouts out “I was prepared to go to $100,000” and continues to laugh. Edison turns around as he is walking out the door and says, “I was prepared to accept $1,000”.

What does that say about value?

March 31, 2012March 31, 2012

Technology – Connecting our Past and our Future

These days with social media it is so easy to connect with people all over the globe. We can make new friends and reconnect with old friends with ease. We can use social media to share knowledge and ideas or simply stay in touch with friends.

One thing I have learned in reconnecting with friends from the past is that even though time has passed and changes have transformed our lives – the underlying character traits of most people, remain the same. If someone I knew had been an adventurous soul in college or high school – they were still adventurous souls. At least this has been my experience when I have reconnected with people from my past.

Quite honestly at this point in my life, I am so involved with my “now”, I don’t really have the urge to dig into my past. I’ve never been to any of my high school reunions and there have been many. But when I do reconnect with people from my past, they are always people I have a natural and lasting connection with. What attracted me to those people then, are usually the same things that attract me to them now and vice versa.

With any type of relationship, I take the attitude that the people who are in my life are those that are meant to be there at this time. There’ll be good relationships and not so good relationships, but each is meant to play its purpose in my life. The same holds true in business relationships – there’s always an ebb and tide in most relationships, and we learn by it…. Or we should. There’s the sweet and the bitter side to anything in life and it’s almost like those two ingredients need to be there for a “life well lived.”

I’ve learned a lot about filmmaking and the art of storytelling over the last couple of years, and the one thing that stands out, is that every story needs a “conflict” or an “opposition”. Every story needs contrast. If it doesn’t – it’s not a good story – at least in terms of the entertainment business of films, TV shows, books, magazines etc. I’ve been thinking about that a lot lately and I try to identify those themes when I watch a movie or read a book. There is always an element of conflict or opposition to almost all stories and stories are taken from real life.

So when I look at my ultimate story –my life’s story –I tell myself to accept both the pain and the joys of life, because they are meant to be there. They are part of the process. I tell myself to expect the unexpected and leave any and all possibilities open. I tell myself to bridge the past with the now and allow the future to be what it’s meant to be for a life well lived.

March 25, 2012March 26, 2012

10 Things I Learned by Making a Movie

I’m sitting in the airport lounge at LAX looking out over a rain soaked tarmac – in a mellow mood. One of those rare days when nothing really needs attention. I ran into a friend on the flight out from EWR to LAX , who had noticed that I hadn’t been writing as much of late. That’s true enough, for a couple of reasons but the simple answer is I just didn’t feel the urge.

I started writing when I needed to sort things out in my head or I happened to be thinking or experiencing something that seemed worth sharing. At times, I suppose I get very personal – that’s what I have been told. That’s comes with sorting things out in my head.

Today, I’m thinking about what brought me to LA and that is the fact that I made a film – a 76 minute documentary. I‘ve never had any formal training in the way of film school, although I have often fantasized about going to NYU and getting my Masters in film. But in the interest of time, at this point in my life – I did what I’ve done a lot in my life and that is , I just decided to “do it” – in this case, make a film.

So what did I learn?

1. The story is everything – it’s everything.
2. It IS possible to make a good film without a big crew and a Hollywood budget and lots of gear.
3. You have to have desire – when you have a small crew and a tiny budget, you do a lot more of the work yourself – so you have to be passionate about what you are working on.
4. Festivals are competitive – at least the “big” ones. Are they important? They are as far as building awareness, especially for a narrative film. For me, a festival provides an opportunity to interact with an audience and get feedback. I didn’t make this film to keep it a secret.
5. The film will take a lot more time than you can imagine, especially if you don’t have a big budget.
6. There is a cinematic language and necessary ingredients to any successful film – one being – a film needs contrasts and opposites or opposition.
7. PR and marketing is essential and most filmmakers do not dedicate enough money toward this end.
8. There are so many paths to distribution these days – DVD’s are dying out and VOD and downloads are taking their place.
9. It’s almost unheard of for a filmmaker to “own” their content – most have partners and/or investors – active and otherwise. I can’t tell you how many times, eyebrows have gone up when someone asks me who owns the film and I tell them, “I do”.
10. A film is never finished – but there comes a time when you are ready to let go.

March 19, 2012March 20, 2012

A Time For Everything

Have you ever had days when you’ve had dozens of pressing items that need attention, yet somehow you just can’t seem to concentrate, no matter how hard you try? Your mind just seems to drift. Today is one of those days for me. My mind is scattered and my thoughts are thrown in a million different directions. Is it a bad case of spring fever or is it the beginning of something less temporary?

Spring is upon us, along with that annual feeling of “new” and “fresh” that comes with it. It’s a time of year when everything feels hopeful, especially after coming out of the dark days of winter. This winter was harsh – not in terms of the weather but in what my spirit endured. Things seem to come in cycles – the ups and downs of life – careers, finances, relationships – the wins – the losses. All the stuff that goes into a life well lived.

Today my mind is drifting back to memories of those magical, lazy days that seem to be burned indelibly into memory – a rainy day conversation at a plantation in Mississippi, a long walk through Central Park with a friend on an unhurried autumn day, an afternoon on the beach, lingering long after the crowds had gone, to watch the last glint of light on the water – and so many other memories of life’s “quiet moments”.

These are the days that make up a life well lived. It’s days like today, when I take time to remember that, there is indeed a time for everything. Maybe today is a day I just needed to enjoy the day itself , and welcome the spring – and the hope that comes with it.

March 15, 2012

For the Pleasure of It

Many years ago, I had one of those memorable dream assignments. I was doing a story for the National Geographic Traveler on Manor Homes in Ireland – places where tourists could stay. They ranged from small, historic homes to grand estates. My husband and daughter came along, because this was one of those opportunities I wanted to share with them.

One of the homes we stayed in was actually a large farm owned by the Allen family. It was a delightful family and everyone was involved with the operation of the farm, the restaurant and inn, and the food – the glorious food. When I arranged the dates to photograph this property, the inn was full, so they graciously put us up in their private quarters. That ended up being a blessing in many ways.

One morning, Mr. Allen, the patriarch of the family told his son Rory that he was going to the village to get a flat tire fixed. When he returned, Rory asked his father how much they had charged him. His father replied “they did it for the pleasure of it.” There’s not a day that I don’t think about that remark.

I have never thought of my work as “work” at all. The line between work and pleasure has never been present in my life – at times it has been a blurred line at most. Sometimes because I didn’t make this distinction, I found it difficult to stop “working” at the end of the day. My husband, who is also my partner, would occasionally tell me “enough” – but for me there were days it was never enough. I was doing exactly what I wanted to be doing.

I attended the San Luis Obispo International Film Festival last week as one of the filmmakers who had a film in the festival. It was incredible in so many ways.

ErinGailTomSLO — Erin, Gail and Tom at the San Luis Obispo International Film Festival

For starters, I got to share it with my family and friends. I watched films, went to symposiums and workshops and networked with all sorts of people at parties and events. It was my reward for all the blood, sweat, tears, hours, days and months that I have invested in this project.

As I met and talked with other filmmakers last week, I was reminded of why I was here, with a film at a film festival. I’ve been doing my work “for the pleasure of it.” It’s what I love to do.

March 4, 2012March 4, 2012

Paying it Forward – It’s Amazing

I got the best email yesterday. It was from a young man who had attended a seminar I had given at Yale for ASMP on “Should I Be Thinking of Video”. I remember that evening well. I had recently returned from a 3-month journey circling the globe with my daughter creating a documentary on people making a positive difference in the world.
I was still very much in the same head-set that I had been for the past few months – one full of peace and belief in myself. I had just come off an intensive period where I was “walkin’ the walk” and I was practicing what I preached.

The young man, Brian, wrote, that he had attended my seminar with his father, who was a photographer and that he, himself had grown up wanting to make movies. So, my seminar was a perfect combination for them. Then Brian wrote “That night you inspired me.” My heart jumped when I read it. He went on to remind me of things that I had said that evening – about overcoming fears in order to realize your dreams – in my case traveling the world to make a movie. Leaving the known behind – for the unknown. Telling yourself “yes” instead of giving yourself reasons not to.

Brian said that he had recently landed his first job of his career as a structural engineer. He loved it, but he also had a great desire to travel. That night he went home and furiously “googled” anything about traveling the world and beyond. He came across the website of “Engineers Without Borders” and as serendipity would have it, they were having their monthly meeting that week.

To make a long, but interesting story, short, Brian went to that meeting that week, and talked with some people during a break who were organizing a trip to a village in India.

Then they invited him to go with them in February. He was astounded. And then he did the same thing many of us do in similar situations – he started giving himself every rational reason why he shouldn’t/couldn’t possibly do something like this. In Brian’s case – how could he ask his new boss for 3 weeks of time off?

That night when Brian heard me speak, was about a year and a half ago. In the email he sent to me yesterday, he talked about spending the last year editing his 15 hours of footage, down to a 40 minute piece. He told me that it hadn’t been easy and that he frequently read my blog posts where I had written about my similar experiences with post-production – magnified. What I had shared had helped him through it – angst and all.

My favorite line in his email read:

“So, I’m finally done with my movie, although there’s things I wish I had done differently, I did my best and I’m glad it’s finished! The final product is one thing, but the journey to get there is another, and the past 18 months have been such an amazing experience for me! I owe it all to you! Sorry for the long email but I’ve been waiting 18 months to tell you my story!!”

Brian just launched a Kickstarter campaign to send another engineer to Nepal for a similar project. You can find out more about it here: http://www.kickstarter.com/projects/videotaping/welcome-to-abheypur-the-movie

I think back on that evening and the year and a half in between. I’ve gone through two tough winters, doing the kind of work that needs to be done, but nevertheless takes its toll on my heart and my soul. That evening, my spirit was alive and well. Brian and others felt it and it moved them to a place they wanted to be. And now, after a tough winter, that same “energy” has come back around to me through Brian’s email. It has reminded me to stay the course and stay on purpose. Thanks Brian.

February 28, 2012February 28, 2012

Looking Back

Today, I’ve been looking back through two year’s worth of blog posts that I have written. Wow – I’ve written a lot! I really surprised myself at just how much when I started gathering the content that I had written in regards to the making of my documentary, Opening Our Eyes. I’m putting together my 2nd ePub that will be a companion to my first ePub, recently published on Amazon and Barnes and Noble.

My focus is centered on the “craft” and the making of the film, and I talk about everything from “the gear” I put together for our 99-day journey around the world to the distribution process for the final film. A bulk of the content has already been written with photographs ready to upload and links. It’s just a matter of consolidating the information and presenting it in a more concise way.

Earlier in the year, I paid my dues in the learning department when I put together the first ePub. After my experience working with a professional formatter, I quickly realized what not to do. One big thing I learned was not to get too heavy with the images because the first generations of Kindles have only b&w displays. I also learned not to create intricate designs in Pages because later I had to undo all the work I had done for a PDF version of the printed book.

I am amazed at how much I have written over the last few years. It was interesting to look back through some of my blog entries, and see how I was “processing things” at the time I was writing those posts. I’ve never really kept a journal before, accept for a one year period in my life, between the ages of 19 and 20, when I was making my first journey around the world.

I’m really happy that I have archived these stories and records of my life, but that’s not what motivated me to first start writing. I used to wake up super early in the morning – my mind spinning with ideas and random thoughts, not allowing me to get back to sleep. So, I would get up and I started writing down my random thoughts and I found it therapeutic. It was like having a conversation with someone and sorting things out.

There are chunks of time in my life that I simply don’t feel like writing or that I have nothing to really say. My mind seems to go into a dormant phase where I convalesce with other distractions – usually mindless ones. But then there are days when I just have the need to get my thoughts down on paper. I’m grateful for those days – on days like this when I take the time to look back from where I’ve been.

February 21, 2012February 21, 2012

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days. It may not warrant the need for them to hire a big video production crew to make a broadcast spot. But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients elsewhere.
You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession. You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show. Being too focused on the money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

February 17, 2012

When “We” Became “Me”

It started happening after JFK was assassinated, followed by Martin Luther King’s death and finally the brutal slaying of JFK’s brother, Robert in the kitchen of a hotel in Los Angeles. We were beginning to shift from a culture of “we” that began after the troops came back from the “big war – WWII” and everyone wanted to get back to normal life – having families, friends, and earn enough money to take a vacation every year, pay your bills and be able to educate your kids so that they would have a chance at a better life.

I was a kid in the fifties and it was a time when there was a real sense of community – definitely a “we” feeling in many ways. Our backyards all connected into one big play field for all the kids in the neighborhood with the “woods” being the un-chartered territory beyond. We ran free, till dark, feeling like our own tribe of “we” with our own set of rules. Everyone pretty much looked out for one another –parents looked out for their neighbors’ kids, kids watched out for other kids, moms helped out other moms and dads the same. We had a sense of community.

In the late sixties things began to change. The Vietnam War was in full swing, along with the Civil Rights Movement and student unrest was building to the “Arab Spring” of its times. Our dreams were beginning to fade – our friends were coming home in body bags, our cities and neighborhoods were being destroyed during the riots of the late sixties, and our leaders were assassinated, one after another. A shift was starting to happen. We were becoming divided. Fences and hedges started to divide our backyards, breaking up that once endless playing field. We were starting to become more about “me.”

As a culture we roared through the 80’s and 90’s following a path as a society that believed that in order to win, others had to lose. We became greedy, thinking only of our personal gain and caring little how that affected others. The divide among us has exceeded beyond what most of us would have ever thought possible. We have made an art of “ how to get nothing done” with our political system and no one is getting anywhere. We are expending so much negative energy and if we don’t turn that around, we are all doomed.

I’m not a pessimist – just the opposite. I think if we can all just stop and flip our mindset into what we “can do”, instead of slamming the “other guy”, we just might be able to turn things around. I see a younger generation, the 25-30 year olds who are thinking more in terms of the “we”, and getting away from the “me” mentality. I have great hopes for this generation. We are at a turning point. I’d like to look back at this time 10 years from now and say to myself “I’m glad I did something.”

February 14, 2012

Journeys of a Hybrid

I came across a wonderful blog entitled “What Does Love Mean to a Four-Year Old?”

I thought I’d share some of the words and wisdom that came from children.

“When someone loves you, the way they say your name is different. You just know that your name is safe in their mouth.” Billy – age 4
“Love is when my mommy makes coffee for my daddy and she takes a sip before giving it to him, to make sure the taste is OK.” Danny – age 7
“Love is what’s in the room with you at Christmas if you stop opening presents and listen.” Bobby – age 7 (Wow!)
“If you want to learn to love better, you should start with a friend who you hate,” Nikka – age 6 (we need a few million more Nikka’s on this planet)
“Love is like a little old woman and a little…

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