Gail Mooney

November 29, 2009December 14, 2009

Video Production Tips

Don’t assume anything – ” But I thought ( fill in blank) was going to ( fill in blank).”

Keep an email trail – document everything between you and your client.

Keep a binder – it’s always good to keep a hard copy back up even if everything is recorded electronically.

What to look for on location:
• where the outlets are
• where the windows are and which direction they face
• do the windows have blinds or shades
• what is the ambient lighting in the room
• what kinds of ambient noise is in the location and can it be controlled
• what’s the best-spot for an interview
• where are the bathrooms
• where is the freight elevator
• where is parking
• what is the building contact person’s name and number

When packing for location – don’t leave things behind unless you absolutely have to. It is far better to have it and not need it, than need it and not have it.

Be redundant – bring extra connectors, adapters and cables. If you only bring one – it almost guarantees that one will fail.

Make friends with doormen, secretaries, building electricians, janitors, security guards – you will need these people on locations.

Whenever the call time is – be there early. I’m always the first one on set.

If you don’t schedule a rain day, you will end up needing one.

Always shoot the most important shot first thing of the day.

Maintain an attitude of calm and professionalism – the crew will look to you for the answers. If you show indecisiveness they will go off in all different directions.

Never label a video file or tape “Final” – Whenever you do – there always ends up being another revision.

Always break for lunch – working through lunch guarantees a hungry and cranky crew. Ultimately you won’t get 100% from a hungry crew, thus defeating the time saved.

Slate everything you can. Use the back of the slate for a white balance target. Also attach a printed color bar chart to the slate. This can be helpful in color correction later, matching scenes and/or cameras.

Tape/storage media is cheap. Don’t be afraid to overshoot. That extra b-roll or cut-aways will become valuable assets in post. Get room tone at the same time.

During the mic check for interviews, record a brief statement where each subject states their name, the date and that they are giving permission to be taped. Always make sure your subjects also sign hard copy waivers/releases.

Things always take longer than you think – so estimate more time when scheduling.

In post production back up projects as different versions. Save a clean sub master version without titles and lower-third graphics and where the audio tracks are not mixed down. Most likely you will get a request to change a graphic or a music track and it’s much easier to make those changes on a sub master than to have to redo an entire project.

When a client suddenly takes the project in an unexpected direction, save a version of the project file up to that point.

When editing with a room full of client people – only answer to the guy/gal who signs the checks.

November 25, 2009December 14, 2009

Pausing to be Thankful

Tomorrow is Thanksgiving. Call me corny but I’m one of those people that like to think about the real meaning behind the holidays that we celebrate. So today I’m taking pause to think about all the things that I’m thankful for this year. Sure there’s plenty of angst, jobs are less and money is tight but I have a lot to give thanks for.

• My health – for this I am most grateful.
• My family – both my immediate family and my far-flung relatives who I don’t get to see often but are always in my thoughts and I know are always there for me.
• My freedom – I think about this a lot. No matter how many times I feel that things have gotten off track in my country – I have the freedom to speak my mind, pursue my dreams and to change the things that I don’t like.
• My home – I’m lucky to have a home where I feel safe because I know there are so many who aren’t as fortunate these days. I never take this for granted.
• My passion – Sure I have my down days, but I’m thankful that I have an inner spirit that won’t let me give up on my pursuits.
• My friends and my peers – Because of my career and my collaborations with others, I have good friends – some I’ve recently gotten to know and others I’ve known for a long time. And some who I’ve recently reconnected with.
• My sharing of knowledge and making a difference. My husband and I trained a small army of volunteers in our town to shoot our town meetings and get them broadcast on our public access station. And I can see it has made a difference – people have become more civic minded and taken more of an interest in their community.
• I’m thankful that my personal projects in both stills and video can be seen globally through the power of the Internet and the power that has.
• I’m thankful for the many volunteers everywhere who give their time generously to others who are in need.
• I’m thankful for all the little things that are so precious – the sun that warms me on a cold day, the rain that nourishes the land, the colors and calm of a beautiful dawn and the thousands of stars on a clear night.

I’d love to hear what others are thankful for. I have found many times that those who seem to be less fortunate are also the ones who are most thankful for what they have.

November 23, 2009December 14, 2009

A Time of Opportunity

You can look in the rear view mirror and lament the past or you can get excited about the future. With all the gloom and doom in the photography business in this poor economic climate, I remain optimistic and see it as a time of opportunity. It’s tough to be an optimist in times like this but if you look back through history you’ll see that many businesses got their starts in bad economic times.

There’s nothing new about video but with increased bandwidth and the proliferation of mobile devices video is “hot” right now. In some markets like the corporate and institutional sectors, I’m seeing more of a demand for video. I’m hearing from traditional print graphic designers who are asking me if I shoot video because their clients are requesting it. Their clients want to add a video presence to their online communications that can be distributed internally and externally. And can also be spread virally through social media networking.

Editorial markets have expanded into video. Just about every magazine has an online presence and nowadays it’s not just a regurgitation of their print edition but a lot more. Take a look at NY Magazine or Zagats.com.

The travel market is ripe for video. When I’m researching a destination I like to get as much information as possible so if I can watch a 2 minute video – it usually hooks me further into that website to explore more and link to other sites where I can facilitate my travel plans. Many times videos made for online travel sites are repurposed and used at trade shows. Check out what Intercontinental offers as destination pieces about places where they have properties.

Of course there are hundreds of instructional videos and pod casts, and on the retail end there’s weddings and family biographies.

Even if you don’t shoot video or want to offer video to your clients, you may want to consider using it to promote your own business. A short web video about your business or your creative approach with some behind the scenes footage of you working provides added insight and information to potential clients.

These are just some of the areas I see opportunities in. I love to hear from other optimists where they think the opportunities are.

November 18, 2009March 24, 2014

Looking For People Making a Difference

Maybe it started after seeing James Natchwey speak at Photo Plus Expo – the desire to create awareness with my camera. But I think it started long ago and in fact goes back to my roots and why I wanted to be a photographer. Simply put, I know that a camera can be a powerful tool in bringing awareness to a cause and with that the ability to bring about change.

I’ve always been interested in the power of the individual, those that are so passionate about a conviction they let nothing stop them. One young woman Maggie Doyne who graduated from high school with my daughter 5 years ago, decided to travel instead of going off to college. She wound up in a small village in Nepal and using her babysitting money, started a school/orphanage for Nepalese children orphaned by war. Learn more about Maggie’s Kopila Valley Children’s Home.

But what’s equally impressive about Maggie is that she speaks to students about how they can make a difference, thus planting seeds in the minds of our youth. That’s a powerful thing and each one of those people she speaks to has the potential do something that could make a difference.

This leads me to the point of this blog and how you can help. I’m embarking on an international project – to make a documentary that features people who are truly making a difference around the world. I am currently searching for those people who have a compelling story to tell. For this project, I am not looking for those who are specifically working for an NGO or some type of organization, such as the Peace Corps, because their stories – the stories of those organizations – have already been widely told.

I am searching for individuals who have embarked on their own personal projects to help make the world a better place – people who have followed their passions, ambitions, dreams, to start something that they care about. Their projects do not have to be massive or overly ambitious – it could be something as basic as restoring old churches in Russia. The people can be natives of their country or expatriates, young or old. Ideally, I would like to find 7 people, one on each continent.

So, if you know someone who is making a difference, please let me know. gail@kellymooney.com And if you don’t know someone, please pass this blog along and get the word out virally. My hope is that by using my skills to tell these stories, I will play my part in paying it forward.

November 12, 2009March 30, 2010

More Convergence – DSLR’s + Video = VSLR

It seems like this has been the year of the video capable DSLR or VSLR. Not only are manufacturers continuing to roll out new models but third party companies have made a big business out of selling attachments or add-ons for these cameras.

Dabblers as well as professional still photographers have gotten into video because the entry level has become easier and more affordable with the advent of these cameras. While traditional news crews haven’t embraced the new hybrid cameras yet, filmmakers have created a cult around them. I must confess that although technically I have had my hands on these cameras, I have not done any test runs using them in the field. But it is on my list of things to do.

What’s Out There Now

The Nikon D90 shooting 720p was the first DSLR camera to shoot video in HD. Canon followed with its impressive 5D Mark II which raised the bar by shooting full frame 1080p with external mic input and recently rolled theyout the Canon 7D with variable frame rates for under $2000!

The most attractive features of these hybrid cameras besides the price, is the ability to change lenses, have controllable depth of field and large sensors that work phenomenally in low light situations. However there are limitations that traditional video cameras that come at a higher price don’t have. Camera stability is one problem due to how the shooter needs to hold the camera because they are designed to shoot in video mode with the mirror up. Since the camera operator must see and focus using the LCD monitor instead of steadying their eye up against the viewfinder, it’s harder to stabilize the camera when hand holding it. Audio capture is very basic as well and must be supplemented in some way.

Third Party Options

Because of these limitations, third party manufacturers have gotten in the game by designing add-ons. Zacuto

has come up with a few interesting items. One item is the Z-Finder DSLR Viewfinder, which is a device that fits over a 3” LCD and provides magnification for better focusing. It runs around $400. Hoodman provides a lower cost version called the Hoodloupe without the same optics but at a quarter of the cost.

An added benefit to using these viewfinders is that it provides another contact point with the shooter’s body and therefore provides more stability. There are also camera support systems available that help remedy the need for better stability in “run and gun”

situations where the shooter can’t use a tripod. Zacuto makes two stabilization devices, the DSLR Rapid Fire and the Quick Draw each designed with a different type of shooting situation in mind. In addition a Cavision has come up with a shoulder mount device the RS5DM2SET-S.

Package for 5DII-8 — Cavision shoulder mount

As far as audio is concerned, if you want to move beyond a supplemental external mic that’s plugged into the camera and use a more professional audio solution you’ll need balanced XLR inputs which will also enable you to use multiple external mics off the camera. Beachtek makes the DXA-5D for around $375 and juiceLink has come up with the juicedLink CX231 for about $300.

Or you can capture your audio with a stand-alone recorder like the Samson Zoom H4n, also around $300 and sync it later in post.

Regardless of how you ultimately “trick out” your VSLR (video single lens reflex) you can be sure that there will continually be newer models and solutions as technology keeps moving forward. Pro Video Coalition puts out a great newsletter online keeping us abreast of the latest tools. Check out their DSLR Shootout where they test these hybrids and adaptors. Take Dirck Halstead’s Platypus Workshop now incorporating the new DSLR’s in the program. And become a Facebook fan of From Still to Motion for ongoing information and updates. It’s an exciting time with loads of possibilities.

November 10, 2009December 14, 2009

If the Idea Just Won’t Quit Ya – Take Notice

If anyone’s been paying attention to my last few posts you would have noticed that I’ve been very introspective of late. That’s usually what happens to me when I’m about to make a change or embark on a personal project. '60's psychedelic VW van I have found that when unexpected and random events happen in my life and I take notice and then question why – I’m ready for my next chapter.

I have a friend who is a freelance writer and lives nearby. We frequently take long walks through the miles of preserved natural open land that lie within our community. We are both creatives and we’ve discovered that it’s a wonderful environment for conversation and bouncing ideas off of one another. On a recent walk I was talking about an idea that just won’t leave my head and another thought that’s just starting to morph into a more concrete plan.

At one point she questioned that perhaps I should segway the ideas into assignments from magazines or online publishers – like that would somehow legitimize my effort. I told her that if I have an idea that I feel so strongly about that I’m ready to proceed on my own – then I didn’t feel the need to get validation from someone else. That my passion for the subject matter usually carried me through and was all the validation I needed.

I’ve worked on a quite few personal projects over the years, both still photography and video as well as combinations of both. There hasn’t been one project that hasn’t been rewarding on many levels. Of course there’s the personal satisfaction and growth that I initially receive. And there’s the incredible feeling I get from knowing my work has touched someone or had an impact on them. And there are always the residual rewards that lead to new connections and future projects or jobs.

Someone once told me “pay attention to those thoughts in your head that just won’t quit ya”. So I think I will.

November 6, 2009December 14, 2009

Facing Our Fears

I read a post “Lessons from Childhood” by Judy Herrmann this week on ASMP’s Strictly Business Blog that really hit home. She was talking about a children’s book that she was reading to her daughter that touched upon one of the universal themes of life – facing your fears. The story talks about a young turtle with a cracked shell being reluctant to get an x-ray because it would show how scared he was inside. Dr. Bear assures him that bravery isn’t about fearlessness, but rather “doing what you have to do, no matter how scared you feel.”

I remember reading those same childhood tales to my own daughter when she was young. erin_dunes And it reminded me of when she was in her sophomore year of college and headed to Santiago, Chile to study for 6 months. I sensed she was anxious and afraid of the unknown – a perfectly natural response, and she was holding it inside. I asked her if she was afraid and she hesitated a bit, perhaps not wanting to show me her vulnerable side and she finally replied – yes, a little. I told her that just about everything I’ve ever done that’s been most rewarding in my life – were the things that I was most afraid of doing.

I’ve spent a lifetime facing my fears and if I really break it down, I realize that what I fear most is the possibility of rejection. That if I put myself out there, reaching down into my deepest self and presenting that to others and it wasn’t embraced, how devastated I would be. I wish I could say that whenever I have faced my fears and put myself out there through my work or in my personal life that it always had a happy ending. Quite honestly, for every step forward, there have been at least two steps back. And like the turtle, I have taken solace and crawled into my shell at times.

Ultimately, though someone or something comes along that pierces that armor and I reach out – facing my fears once again. And every so often I get rewarded in a million different ways. That’s what keeps me going, what I keep my eye on – that even though the setbacks and rejections far outnumber the successes – they all play into making the triumphs that much sweeter and meaningful.

And so I face my fears and push myself over and over – seeking, exploring and never really feeling comfortable, even after all these years. But I know no other way, nor would I choose another way because it’s far scarier to live a life inside a shell.

November 4, 2009December 14, 2009

The Power to Move and Influence

How often are we really moved in our lives by something we see or hear? Whether it be a printed photograph, a film, a song or a book, I’m sure there are times we all recall seeing or hearing something that has really moved us. Sometimes we’ve been moved to take action on something that’s been stirring inside us because those lyrics or visuals just won’t leave our heads.

These days we are so bombarded by “content” from every direction we turn that it’s hard to let anything sink in. The message gets lost amongst the clutter of mediocrity. We get blinded by all the packaging and fizz and just don’t see or hear what people are trying to say – if they are saying anything at all. The human connections don’t seem to be made.

Last night I went to see Jackson Browne in concert. I knew it would be an intimate experience because it was just Jackson playing an acoustic set – no band – just Jackson and the audience. As I took my seat in the theater I saw the simple set on stage – one chair – one small table with a cup of tea on it – one amplifier, a keyboard and his guitars. Granted there were 16 guitars for Jackson to choose from throughout the night – but ultimately it was about as simple and as basic as it gets.

I have been following Jackson Browne since his early days when I was living in California. I grew up with his music and lyrics over the years as it changed with the times and his own life’s experiences. I fell in love with his music and to his music. I’ve been amazed and inspired by his incredible gift to connect with people on a very intimate and personal level.

As I looked around at the faces in the theater last night as he played in such a pure and simple way, I could see that I wasn’t the only one that had been taken to another place. The women in the audience were in love with him and the men were in awe. We were with him the entire evening listening to every word and note.

As his music lingers in my head today, I can’t help but think about all the stories that are in my head that are dying to get out. I remind myself to pay attention to those stirrings because in my heart I know that those are the very thoughts that I need to listen to. The one thing that I’ve learned over the years is that the ideas that are closest to my heart are the very ones I need to act on because ultimately they will rise above the clutter and resonate with others.

Thanks Jackson for your inspiration.

November 3, 2009December 14, 2009

Election Day – Is Anyone Paying Attention?

I’ve always loved Election Day. It makes me feel like I have the power to make a difference because I know that just one vote can. I’ll always vote in any given election – not just the Presidential election every four years – but even (especially) in my local election where often one vote has made the difference. I’m grateful that I live in a country where I have the right to vote and I hope I never take that “right” for granted.

When I was 18 years old I couldn’t vote. The year was 1969; I had just graduated from high school and went off to college. It was a time of unrest and protest on college campuses because the Vietnam War was escalating and every day young men my age were dying. Young men that couldn’t even cast a vote for their Commander in Chief because the voting age was 21 and they were too young. Too young to vote but not too young to give their life for their country. The voting age changed on July 1, 1971 with the Twenty Sixth Amendment to the US Constitution changing the voting age from 21 to 18 in response to the student activism against the war.

It’s hard to believe that change happened in my lifetime and even harder to believe that when my grandmother was in her twenties she couldn’t vote because she was a woman. I will never take my vote for granted because I feel somehow it dishonors all the people who fought hard for that right. I also feel that apathy can lead to disaster. Just look at history if you don’t believe me.

We all get caught up in living our lives and sometimes we don’t see the silent shifts of power. But if we’re not careful and aren’t diligent in protecting our rights – they will quietly go away without us ever noticing. And it makes no difference what your political persuasions are. You have no right to whine about what you don’t like if you don’t vote.

I don’t want to be the one explaining to my grandchildren when they ask me why my generation let “whatever” happen – happen. I don’t want to be the one who says that I was too busy posting on my Facebook and didn’t take the time to go to the polls and vote.

Go vote today – it’s the greatest feeling in the world.

November 1, 2009December 14, 2009

“You’re Only 25 And You’re Already Making Compromises?”

There’s a story that I love to tell because it explains why I followed the path I did – in my career and my life.

It was 1976 and I had just graduated from Brooks Institute in Santa Barbara, California. I had my technically perfect portfolio and I was ready to set the world on fire. British schoolboy, Bath, England My plan was to move back East, and pursue my dream of becoming a photojournalist. That was where my heart was – “telling the story” through my images and I wanted to share those images through the pages of magazines. But even back then photo essays and the magazines that printed them were threatened by a bad economy and changing times. Look had just folded and Life was seeing its demise – the first time around.

Back then everyone told me that to make a living in photography you needed to get a studio and shoot commercially. I bought into that, geared my first portfolio toward that and got a job assisting a commercial still life photographer. But it didn’t feel right -it wasn’t the right fit for me. I had wanted to become a photographer to capture people and their cultures and what was going on in the world – not to shoot static objects in a New York City studio.

I had admired Jay Maisel’s work at the time, his eye for the detail and the streets of New York. I decided to give him a call and ask if he had time to look at my portfolio and maybe give me a critique or some advice. He agreed so we set up a time at his studio down in the Bowery. The late ’70’s was not a great time for NYC – economically speaking it was broke and Mayor Beame had just been turned down by the Feds for a bailout. Just taking the trek down to that part of Manhattan at that time, was an adventure in itself. Jay was a true pioneer in buying that old bank building back then. I’ll never forget the contrast between the graffiti covered exterior and amazing space inside.

Jay looked at every perfectly mounted print of technically perfect photographs and tossed them aside. He looked at me and asked me if this was what I really wanted to do. I started to go into a lengthy explanation of how I really wanted to be a photojournalist and proceeded to tell him all the reasons that I had given myself when I talked myself out of pursuing that dream. And then I took out some snapshots of things I had shot on my travels before I even went to Brooks. He looked at the images and told me that he could tell that this was what I should be doing. And then he asked me how old I was. I replied that I was 25. He looked me straight in the eye and said “You’re 25 years old and you’re already making compromises?”.

It was a turning point in my life. Every time I’m tempted to go off course, I remind myself of Jay’s words and I get back on track.

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