Business – Page 10 – Journeys of a Hybrid

May 13, 2012May 13, 2012

What Really is the Future of Photography?

No one has a crystal ball so it’s really anybody’s guess as far as what the future of anything is. Anyone who tells you otherwise is simply a bull shitter and they probably have a bridge to sell you as well.

Does anything ever stay the same? One quick glimpse into history will verify that nothing stays the same. But sometimes, it difficult to “see” changes because for the most part, they happen slowly.

I’m of the mind that still photography is and always has been just one way to communicate. Images have the power to grab our attention and linger in our minds. If I were to ask you to think of 5 still images and to tell me what they are in just 1 minute – which images come into your mind – and why? Do they give you a reference of what what happening in your life, like a song does? Or are they disconnected bits of pixels?

Quite honestly, I’m bored with this subject of predicting the future and I’m beyond bored with talking about gear. Gear has nothing to do with communication. If it did, we could take the human being out of the equation. Is that going to be the future? Cameras everywhere, clicking away, recording what’s transpiring?

I used to say that video and motion was where things were heading. But I’m questioning that answer now. I see so many videos that don’t communicate anything, some just visual eye candy moving across the screen or the device du jour. But then there are a few long and short videos that suck me in and take me to another place – in body and mind. I see still images that affect me the same way, as well as good films. I think all of us can recite memorable lines and scenes of movies we’ve seen. They stay with us because they’ve hit a nerve or touched our hearts. They’ve told a story – they’ve moved us in some way. As a visual communicator that’s what a filmmaker is supposed to do.

I am a visual person. I like to write but I don’t think like a novelist, I think like a screenplay writer. Don’t misunderstand me, I would never even come close to calling myself a screenplay writer, but I do recognize that is how my mind works. I think cinematically – I think I always have.

For me, the only thing I would predict as far as the future is concerned is that we all seem to be moving to a more visual world in terms of how we communicate. Will the written word lose importance in the future?. I don’t think so, anymore than I think that talking with one another will disappear, although there I some days I wonder when I see groups of people in a bar and everyone is looking at their phones instead of talking to one another. Songwriters will still give verse to music. That is as old as man has been around. Technology has changed the way a musician “makes” his music and has certainly how it is distributed. What hasn’t changed is the emotion and thought behind a good song.

My future will surely be visual and I will use whatever tool best communicates the stories that are within me to tell. Other than that, I have no idea what is in our future and that is one of the greatest joys in life – to wonder and dream about what’s to come.

May 11, 2012

The Difference Between TV and New Media

It’s been a tough 3 weeks teaching video to journalists in China – perhaps the toughest thing I’ve ever had to do. It’s not the teaching part that’s hard – it’s knowing if what I am saying is being correctly translated to my students, it’s being away from friends and family and just being away for so long that makes it tough. I have one more week to go and will take a good long rest when I return to the US.

Last week was especially difficult but yet my amazing students got me through it. They simply amazed me in how quickly they learned. They learned in 4 days what it takes most photographers to learn in 4 weeks or months.

Every week I have a new group of students and each week there are always one or two students that I know really “get it”. There was one student who I coined a nickname for “Mr. Question” because he asked more questions than most. His questions weren’t just about what settings to use on his camera or how to do something in Adobe Premiere, but more about the “big picture”. His questions always showed me he was thinking.

One question, this particular student asked me this week, really caught my attention. He asked me “How are we (new media producers) different than TV?

Stephen-Lee-TV-News-Presenter SMALL (Photo credit: Wikipedia)

I had just read an article online that addressed this very question and it talked about how newspaper video journalists are now winning more Emmys than TV news journalists.

I responded to my student by telling him:

TV news makes the reporter part of the story – sometimes even the “star”
New media tells the story through the voice of the subjects – making them the “stars”

TV news is delivered to us on the network channels – 3 times a day.
Online news is 24/7 and on demand. We get the news online when we want it and wherever we want it – on our desktop computers, on our iPhones or on our iPads. We also can share the news and interact with others. We become part of the delivery chain.

TV news journalists rush back to the studio to get the story on air by 5 o’clock. The stories are generally very short – limited to their broadcast slot.
As new media producers we have the luxury of working longer on feature stories and delivering them online to a global audience. While print newspapers and magazines are folding – there has been a rebirth of the long documentary story that can now be delivered online. We are communicating to a wider audience around the world, no longer being restricted by time and space.

In the 1960’s newspaper executives were lamenting about the good old days and predicting that TV would kill them. I find it ironic that the shoe seems to be on the other foot now. I teach “motion” and “video journalism” to a lot of still photographers. There are some who buy their DSLR’s and aspire to make broadcast spots for TV. There are some who aspire to make feature length films for Hollywood. And then there are some who tell me that there is nothing new about video and that field is already glutted with videographers and cinematographers. Those are the old business models for video and motion.

The ones who “get it” are the hybrid creatures that recognize that there is a shift in the way we communicate. They understand that video is really just another medium in which to tell their stories – not a business model, nor a niche market.

My student in China who asked me this question- he “gets it”. He understands that he is part of the future of how Chinese journalists and others around the world, will deliver the news. That’s why they call it – new media.

April 21, 2012

Teaching Video Journalism in China

I’m sitting in the Continental (United) airport lounge at EWR, waiting to board a flight for Beijing. I’m headed to China for 4 weeks to teach Chinese journalists, video journalism. My mind is spinning with ideas, questions and the usual array of “what ifs” as I take on another adventure.

About two years ago, I started saying “yes” to opportunities that presented themselves to me – or at the very least, I began to consider opportunities, rather than to talk myself out of things, right off the bat. Because, of that mind set, I’ve been going where life seems to take me and it has presented quite a few interesting adventures. It’s not that I’m foolhardy and doing things on a whim – it’s that I have been listening to myself – my inner voice – and it has been my guiding force.

I’m told that the Chinese are hungry for “western” knowledge. But what I have to teach them is something universal, and that is – how to tell a story – using the medium of video. Seems so basic and simple – how to tell a story – and I suppose it is, but like anything else, it’s simple if you understand it. The key to understanding something is to have the desire to learn. Some people say they want to learn – but that’s different than really having the desire to learn.

Some folks feel threatened by this seemingly insatiable desire of the Chinese to learn all things western. I’m also finding that when people feel threatened by something – they try to “stop” whatever it is they are feeling threatened by. It’s one of those stupid human tricks that folks have played since the beginning of mankind. I process this behavior pattern as unproductive and unsustainable. It rarely works as far as eliminating a perceived threat. You simply can’t totally eliminate desire.

Rather than stop others from growth – a better way is to better yourself. I’d rather put my energies into where I want to go in my life – than in trying to squash other people’s hopes and dreams. I’ve also found that what goes around – comes around. When you “give” and “help” others – you ultimately create a better world – or “space” for everyone.

So, as my mind races this morning with my hopes, my expectations and enthusiasm – I try to keep the nagging doubts and fear at bay. I tell myself that it’s natural to have concerns. But I also tell myself that I can either let my concerns consume me and turn into fear or I can welcome the “unknown” and embrace the opportunity at hand. I’ll let my inner voice guide me because it seems to be doing a good job.

April 5, 2012April 5, 2012

Value

I’ve heard this word an awful lot lately. I’m in Palm Springs, CA attending an ASMP National Board meeting. Our meeting has coincided with the timing of the Palm Springs Photo Festival, where dozens of photography influencers, buyers and makers of contemporary photography gather. Almost every conversation I’ve had in the last couple of days have been about “value”.

Most successful photographers or business people in general, would probably define “value”in monetary terms. To be successful, one has to sell the “value” of what they do, and how that translates to real dollars for a potential client. Now, in my opinion, to be good at any sales you have to either really believe in your product or be a very good actor – or both. My point is that to sell your “value” you have to start by first valuing yourself.

There have been days when I’ve beat myself up by allowing my self to feel “devalued” by how someone else acts toward me – it could be a client, a colleague, a relative, a friend – any human with an ego. I try to remind myself that my “value” is in staying true to myself, because that is what makes me unique and not just a commodity. There’s so many workshops and consultants these days teaching “how to’s” – from using gear, to selling photos, making a movie, branding yourself and on and on and on. I think we are all so overwhelmed at times that we don’t even remember who we really are.

At the end of the day your value is in how you perceive yourself and a strong sense of self has to come through if you want to sell your “value” to someone else. That sense of self usually comes from “doing”. When you are out there “doing”, you’re creating opportunity to happen. That’s something I am passionate about – the possibilities and the wonderment in that. When that passion comes through in your interactions with others – it’s positive energy that people can feel and most people are attracted to positive forces.

I must warn you though, that there are many people out there who will try to take advantage of someone who so passionate about what they do – and usually the human ego is involved. That’s ok, because when you determine your value and stop letting others determine it for you, it becomes much easier to deal with people who get gratification in undermining others.

There’s a wonderful scene in an old movie where Spencer Tracy plays Thomas Edison. Tracy (Edison) is in the office of a potential buyer of one of his inventions. (I’m using arbitrary figures to tell the story) The potential buyer was clearly an egotistical miserable guy and he throws out a price of let’s say $10,000 to Edison in a condescending way. Edison stands there speechless – literally speechless and the “buyer” begrudgingly says – “OK, $20,000” and Edison remains speechless. This goes on until the “negotiation” gets up to $50,000 and Edison finally manages to say, “OK” and they shake hands. The investor starts laughing in Edison’s face and shouts out “I was prepared to go to $100,000” and continues to laugh. Edison turns around as he is walking out the door and says, “I was prepared to accept $1,000”.

What does that say about value?

March 31, 2012March 31, 2012

Technology – Connecting our Past and our Future

These days with social media it is so easy to connect with people all over the globe. We can make new friends and reconnect with old friends with ease. We can use social media to share knowledge and ideas or simply stay in touch with friends.

One thing I have learned in reconnecting with friends from the past is that even though time has passed and changes have transformed our lives – the underlying character traits of most people, remain the same. If someone I knew had been an adventurous soul in college or high school – they were still adventurous souls. At least this has been my experience when I have reconnected with people from my past.

Quite honestly at this point in my life, I am so involved with my “now”, I don’t really have the urge to dig into my past. I’ve never been to any of my high school reunions and there have been many. But when I do reconnect with people from my past, they are always people I have a natural and lasting connection with. What attracted me to those people then, are usually the same things that attract me to them now and vice versa.

With any type of relationship, I take the attitude that the people who are in my life are those that are meant to be there at this time. There’ll be good relationships and not so good relationships, but each is meant to play its purpose in my life. The same holds true in business relationships – there’s always an ebb and tide in most relationships, and we learn by it…. Or we should. There’s the sweet and the bitter side to anything in life and it’s almost like those two ingredients need to be there for a “life well lived.”

I’ve learned a lot about filmmaking and the art of storytelling over the last couple of years, and the one thing that stands out, is that every story needs a “conflict” or an “opposition”. Every story needs contrast. If it doesn’t – it’s not a good story – at least in terms of the entertainment business of films, TV shows, books, magazines etc. I’ve been thinking about that a lot lately and I try to identify those themes when I watch a movie or read a book. There is always an element of conflict or opposition to almost all stories and stories are taken from real life.

So when I look at my ultimate story –my life’s story –I tell myself to accept both the pain and the joys of life, because they are meant to be there. They are part of the process. I tell myself to expect the unexpected and leave any and all possibilities open. I tell myself to bridge the past with the now and allow the future to be what it’s meant to be for a life well lived.

February 28, 2012February 28, 2012

Looking Back

Today, I’ve been looking back through two year’s worth of blog posts that I have written. Wow – I’ve written a lot! I really surprised myself at just how much when I started gathering the content that I had written in regards to the making of my documentary, Opening Our Eyes. I’m putting together my 2nd ePub that will be a companion to my first ePub, recently published on Amazon and Barnes and Noble.

My focus is centered on the “craft” and the making of the film, and I talk about everything from “the gear” I put together for our 99-day journey around the world to the distribution process for the final film. A bulk of the content has already been written with photographs ready to upload and links. It’s just a matter of consolidating the information and presenting it in a more concise way.

Earlier in the year, I paid my dues in the learning department when I put together the first ePub. After my experience working with a professional formatter, I quickly realized what not to do. One big thing I learned was not to get too heavy with the images because the first generations of Kindles have only b&w displays. I also learned not to create intricate designs in Pages because later I had to undo all the work I had done for a PDF version of the printed book.

I am amazed at how much I have written over the last few years. It was interesting to look back through some of my blog entries, and see how I was “processing things” at the time I was writing those posts. I’ve never really kept a journal before, accept for a one year period in my life, between the ages of 19 and 20, when I was making my first journey around the world.

I’m really happy that I have archived these stories and records of my life, but that’s not what motivated me to first start writing. I used to wake up super early in the morning – my mind spinning with ideas and random thoughts, not allowing me to get back to sleep. So, I would get up and I started writing down my random thoughts and I found it therapeutic. It was like having a conversation with someone and sorting things out.

There are chunks of time in my life that I simply don’t feel like writing or that I have nothing to really say. My mind seems to go into a dormant phase where I convalesce with other distractions – usually mindless ones. But then there are days when I just have the need to get my thoughts down on paper. I’m grateful for those days – on days like this when I take the time to look back from where I’ve been.

February 21, 2012February 21, 2012

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days. It may not warrant the need for them to hire a big video production crew to make a broadcast spot. But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients elsewhere.
You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession. You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show. Being too focused on the money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

February 10, 2012February 10, 2012

New Business Models in Photography and Video

This topic comes up a lot these days. But you could apply “new business models” to just about any business – not just photography and video. Photography and video, in and of themselves are not business models at all, but rather they are mediums that are used commercially, non-commercially and personally. The business end of photography and video comes when you determine how you want to apply them in terms of today’s markets.

Today’s markets are global. That’s good news and bad news, depending on the type of work you do. If you are a stock photographer or even if you have expanded that into also shooting stock motion footage – your inventory or your content if you will, must be unique in some way in order to sustain that type of business model in our global economy. You will need to stand out if you pursue this type of market.

If you are a commissioned commercial or editorial photographer, cinematographer, or director, the competition is fierce and once again, if you don’t have a unique style or vision, most likely you will end up playing by others’ rules or signing “their” contracts. It comes down to supply and demand of talent and work, and you either need to compete by price or offer something that you do better than your competition.

The good news is, if you are willing to do the work, the world is your stage. The portals for distribution of your “content” are open to all and as “creatives” we are no longer dependent on middlemen. When I get asked to talk about “new business models”, I always look at it as “where are the new opportunities?” – where I will be carving out my own “new business model”, rather than having to adapt to others ideas of what that is. There is a big difference in those two approaches.

I am carving out a business model for who I am creatively, and where I see the most opportunities for what I do well. When I am authentic to who I am and apply this to my work, I am able to get the type of work to market and reach the right audience while maintaining ownership and control over the licensing of my work. I am able to do that not only because technology has enabled me to do that, but more importantly it has created a demand for the type of content that I create.

Think about it. What are your strengths? What are your passions? Now imagine a business model based on your answers. The world is our stage.

January 31, 2012

Why Did You Want to Become a Photographer?

That was one of the questions posed to me during an interview this past weekend. A young woman had asked to interview me for a college paper she was writing. The call and the questions started out somewhat clinical, most likely another task or paper that she needed to check off her list. She proceeded through the usual list of questions: “Did you go to photography school?” “What type of photography are you interested in?” So on and so forth.

I could hear her typing my answers and I paused to let her catch up. But then she asked a question that really struck me on many levels. “Did you get into photography because it was cheaper?” I asked her what she meant by that – did she mean the tools of the trade were cheaper? When she responded “yes”, I told her that was somewhat of a misnomer and that the first cameras I bought (mechanical ones) I had used for 10 years. I added that now, because of the exponential impact of technology on my profession, my cameras and the software I need on the post end, have to be upgraded at least every two or three years, and that was only part of the investment required in the “tools of the trade.”

As she typed my response, I felt myself getting a bit anxious and I started speaking rapidly. I told her that even if that were true – meaning that I got into the photographic profession because it was cheaper – that would have been the absolute worst reason for me or anyone else, to choose photography as a profession. I went on to say that you need to be passionate about some aspect of photography that makes you want to do it more than anything, if you want to have a chance of sustaining yourself financially in this profession. Pursue photography because it brings you joy and that if you are getting into it because the entry level costs were “cheaper” you’ll simply be competing with thousands or tens of thousands of button pushers.

I went on to tell her that I became a photographer as a means to an end. I had been studying architecture in college and after two years left school to travel. I traveled the world for a year and came back knowing that I wanted to pursue a lifestyle that would incorporate travel but more importantly fill my endless curiosity of people and cultures and exploration. I wanted to become a storyteller, and became a photographer as a means to that end.

As the interview progressed I noticed the typing started to diminish as I told her that I have never separated my business from my pleasure and that they have always been tied together throughout my life. Simply put – my business is my pleasure. I talked about my frustrations starting out as one of a handful of women in a man’s world and for the most part a man’s profession – at least in the early days. I talked about the endless stream of rejections and the “wins” that seemed to pop into my life when I needed them most, rescuing me in the knick of time, just when I was thinking of quitting and moving into another career. I told her that unless she really wanted to do photography, she wouldn’t survive in this profession. I talked about my mentors when I was her age and how grateful I am that I had those people in my life. I relayed a couple of anecdotes about things my mentors had said to me and how those words had been pivotal moments in my life and that when things got tough, I drew upon those words of wisdom to get me through the day.

Then there was a very loud audible sigh, followed by a long period of silence and my mind raced through the various things that I had said to her. Was I too harsh? Did I paint too bleak of picture? Or worse yet – did I make it sound too easy and that all she had to do was “just do it”. I felt this overwhelming sense of responsibility that maybe I said something that was going to dictate the rest of her life and I kind of panicked in that moment of silence. And then she said “thank you so much for talking to me today, I started out just wanting to write my paper, and I’m going to have a great paper, but you have no idea how much talking to you has helped me.” She went on to tell me that she had been struggling with a decision that she was trying to make between going to law school and going to film school. I told her that she needed to make that decision all by herself and that it wasn’t a decision that anyone else could make for her – not I – not her parents – not anyone else. I told her to dig down deep into herself for the answer, beyond the influence of others, the dogma of the day and all the noise. And most importantly to remember that it was her life and that she got to choose how to live it and that she had every right to change her mind along the way.

Quite honestly, it has been one of those “onion” months for me, with layers of setbacks and second-guessing myself. I got off the phone feeling good about paying forward what I have learned along my way and in that moment, I realized that this might be my “purpose” at this point in my life. The day had turned into one of those sweet “strawberry days”. She didn’t know it, but she had helped me as much as she said I had helped her. It’s those conversations and those little moments that keep me going, and come to my rescue, just in the knick of time.

I would love to hear from you all – why did you want to become a photographer? Something you say or write just may help someone and paying it forward is the best feeling in the world.

January 23, 2012

Licensing Video?

There are probably people who would argue with me as far as the practice of licensing video being the norm in the world of video production, other than the licensing of stock motion footage. Perhaps that may be true in some business models and certainly true in older business models, but I can tell you that has not been my experience.

I should clarify that I do not position myself as a “hired gun”– meaning a camera operator who turns over their footage at the end of the day. I choose to assume the role of producer and maintain control over my intellectual property or the finished video product. I cannot do this in the traditional motion picture industry but that business model is changing due to technology and the influx of indie filmmakers who are making their own rules and bringing their films to market themselves. And for the most part – I can’t do this in high-end broadcast spots when working with a middleman – or ad agency where ultimately their end customer maintains all rights.

However, the demand for video has skyrocketed in recent years and with that has created a new client base who are using video in new ways and on new platforms. I am establishing my own set of rules accordingly. One of them is licensing the finished product just as I did my still images. I can only do that with video productions that I have produced and hold the copyright to.

Typically, I will separate the licensing of my still images from the video product as well as the creative fees. I may be shooting both mediums on the same job but I handle the licensing differently. I have found that video has a shorter shelf life so I am not as concerned about the duration of the license (length of time) as I am with still imagery. But I am concerned about it’s “reach” which these days is global – thanks to YouTube.

Another thing I do is I make sure that it is stated in my contract and/or estimate that the license for the entire video production does NOT include permissions and/or licenses to any still images that are made from frame grabs pulled out of the video footage. Putting this up front in the estimate has actually proved beneficial because if a client does anticipate the need for still images – they will hire me to create stills – rather than take them from frame grabs.

We are living at a time where just about everyone’s business models are changing. So, if someone tells you that licensing video isn’t the norm – outside of the stock motion footage business – think again. What is the norm these days? It may be the precedent we are setting now.