Business – Page 7 – Journeys of a Hybrid

July 13, 2013

5 Tips for Filmmakers (and other artists) for Building an Audience

The good news for Indie filmmakers, musicians, photographers and new media artists is that technology enables us to take control and distribute our own work to the masses or a more targeted niche audience. The bad news is that even though we are able to reach a global audience without giving the lion’s share of our profits to an agent or distributor – it’s a lot of hard work.

When I completed final production on my first feature documentary, Opening Our Eyes, I knew I was hardly finished with this film, not if I wanted people to see it. Since most filmmakers make their movies to be seen, they need to decide how they want their movies distributed and marketed. As a filmmaker, do you want to delegate this task to a distribution company or do it yourself? Will you be one of the lucky 1% of filmmakers who get their films picked up for distribution? If not, do you have a plan on how to do that?

1. Identify and build audience – Regardless if you decide to sign with a distributor or distribute your work yourself, the most important part of marketing and distributing a film is to identify and build your audience – and you should start building your audience before the film is finished. As soon as I made a commitment to make a film, I started blogging about it. I created a blog specifically about the film where my daughter and I talked about preparing for and taking a 99-day journey around the world. I also wrote about the making of the film on this blog where I talked about gearing up for it as well as the post-production process. I didn’t realize it at the time, but I was building our niche audience.

2. Have a social media plan:

Decide on platforms – Twitter, Facebook, Tumblr, Google+, YouTube, Vimeo
Carve out the time to engage
Decide where the content will come from – behind the scenes photos or footage, blogs, podcasts?
Who and where is your audience? Find other Facebook groups or pages and followers who are interested in the same topic as yours. Collaborate. Build your Twitter followers same way.

3. Finding true fans – Since most filmmakers will most likely NOT have a mega hit with huge profits, the best thing a filmmaker can do is build their “true fan” base. First you should ask yourself how many “true fans” would you need to sustain yourself as a filmmaker? And by true fan, I mean people who are willing to buy whatever you are selling, be it a book, a DVD, a music download or a t-shirt. The key to growing your core “true fans” is to engage them by sharing interesting content as opposed to just selling something.

4. Be consistent and stick with it – Like anything else, building an audience takes time. Be prepared to constantly interact and engage your audience by sharing relevant and interesting content with them. You’re building a tribe or a community.

5. Find likely partners – Making films is a collaborative effort. Similarly, for filmmakers to be successful in marketing their films they need to find their core niche. One great way to find your niche audience is to identify like minded groups and share links. The non-profit my daughter works for partnered with us and we frequently share each other’s news with our followers.

June 1, 2013June 1, 2013

The Top 5 Mistakes the Chicago Sun-Times Made

There’s been quite a lot of talk over the last couple days about the Chicago Sun-Times laying off their entire staff of photographers. When media writer Robert Feder posted on his Facebook Page , he was flooded with nasty comments about what the paper was doing.

“Sun-Times reporters begin mandatory training today on “iPhone photography basics” following elimination of the paper’s entire photography staff. “In the coming days and weeks, we’ll be working with all editorial employees to train and outfit you as much as possible to produce the content we need,” managing editor Craig Newman tells staffers in a memo.”

There has been general outrage amongst professional photographers on listservs and social media channels adding to the extreme angst that already exists in this demographic. I’ve been giving this a lot of thought, not only over the last couple of days but over the last decade as technology has thrust enormous change on my industry. If I allow myself to look at the state of professional photography as an unsustainable profession because of these technological changes, than that’s what it will be – an unsustainable profession for me. But if I turn the “problem” into an “opportunity” and realize that technology has brought me a lot more possibilities in how to monetize my craft, then I will have a profession that I will be able to sustain.

Biggest Mistakes that the Sun-Times Made when they got rid of their staff photographers:

Cheated their readers. Their readers will see the difference in the photographs that their paper is running. A professional photojournalist doesn’t just take a picture – they capture a storytelling image. They are visual communicators and they are good at it. They make the viewer feel, empathize or connect with their images. I don’t think it will take a long time before their readers see that the paper’s photos aren’t any better than theirs or their friends and have no reason to get the story from the Sun-Times.
Focused on the technology – the iphone. How many times have I said “It’s not about the tool”? Do I think that the iphone isn’t a viable tool for taking good photos? No, in fact if it is the only “camera” you have on hand when a story is breaking – then it becomes the best camera for the job. On the other hand, the same day the paper sent the memo out to their staff about the layoffs, their front page was covered with images that one wouldn’t have a chance of getting if all they had was an iphone.
Burdened their writers with another job. Let’s face it, something is going to suffer. Just like when I try to shoot both video and still images on the same job myself, I always feel like I have the wrong camera for the wrong moment. A lot of my writer friends can take pretty good photographs, and some merely make a “reference” shot of what’s happening, instead of an image that captures a story. A writer’s workflow is different than that of a photographer. Writers go out in the field and gather facts and write the story for the most part, back at the office. A photographer does pretty much everything in the field. Nowadays, many times that includes the edit. Something will suffer, when one person sets out to do two totally different types of jobs.
Made their “cuts” in the wrong place. They undermined what a professional photojournalist brings to their paper. You can’t find a more passionate, committed group than photojournalists. They work long hours, under terrible conditions – many times dangerous ones, receive a lousy pay, but will go above and beyond to deliver “the story”. Some say this was a “union busting” move and that after a decent amount of time, the paper will begin to hire photographers who will work for less and no benefits. If that’s the case, then shame on them for cutting out health benefits for such a committed group of people. In the long run, that is not a sustainable business model.
They forgot that technology works both ways. Let’s hope that photographers don’t forget that they can use technology to their advantage – that is if they can get past their fear. Alex Garcia of the Chicago Tribune, writes in a blog post: “Fear is the worst and greatest enemy of photographers. Why? Physiologically, fear triggers the fight or flight complex. You can’t think creatively, imaginatively and proactively when your entire body is pumping blood and adrenaline to the parts of your body necessary to fight barbarians at the gate. It pushes your body into a reactive-about-to-become-a-victim state of mind. The very creativity that is your unique selling proposition as a photographer is crippled. Your body become’s your mind’s worst enemy.

We no longer need a publisher to publish our images. With technology we can create and publish with a variety of platforms and portals. Just take a look at Issuu a portal for digital publishing. With a modest amount of effort, I put together a test for a new magazine called “The Back Story”. Future issues will be composed of my image outtakes from the dozens of commissioned assignments that I’ve shot over the years. Maybe, down the road it will include other photographers’ work and give the readers an opportunity to see the images that never ran and get “the back story.”

Fear not, my fellow professional photographers. We are in a position of opportunity if we begin to realize that and make a conscious effort to change our mindset. We don’t have control over the choices that the Sun-Times or any other newspaper makes. We only have control over how we react to those changes. If we think and act smart and not from a position of fear, maybe one of the best business decisions we can make is to take control, and create and publish story telling images that the public will want to see. And the public won’t be finding those kinds of images in the Chicago Sun-Times.

May 13, 2013May 14, 2013

Storytelling – Words or Pictures?

I have always been a visual communicator. For over 35 years I have been making a living taking photographs for magazines all over the world. I have always “seen” the world and captured its stories through visuals. Somehow, it was far easier for me to communicate with images than with words. But it was also a bit frustrating for me because many times when I was photographing a person, I felt like I was leaving a portion of their story untold.

When I photograph people, invariably I spend a good deal of time talking and listening to them. It’s this rapport that usually enables me to capture a more intimate photograph. For me, this has always been my favorite part of the “process”, yet I never had an outlet for my subjects’ words, other than through the captions of my photographs.

When I started producing documentaries, my conversations with my subjects finally had an outlet through their recorded interviews that became the backbone of the “script”. Even though the script was not something that I wrote using my own words, I was instrumental in the process because I was selecting the words and giving them an order. I was involved in the process and structure of screenwriting.

In recent years, I have become fascinated with story structure and screenwriting. I have read numerous books on the topic of screenwriting and this past weekend I decided to immerse myself in an intensive 3-day workshop with John Truby. John has taught some of the best screenwriters around. I knew going into this, it was going to be a great and informative workshop, but I had no idea how rewarding it would be. Essentially, John gave me knowledge of the “process” and the structure of storytelling to enable me to take an idea and turn it into a really good story.

I have come away from this workshop with a deeper understanding and respect for a well-written story. We can all spot poor writing in a film. It stands out. Even the layman who knows nothing about “the process” or story structure can identify really bad writing. The audience may not know why the story or the film doesn’t work – they just know it doesn’t and they’re not buying it. Like any other craft, screenwriting has gone through stylistic changes over the years, but the fundamentals remain. After all, telling stories is as old as time and there has always been a constant – and that is “the audience”. Ultimately the audience will decide if a writer has done their job well.

I think those of us who are “content creators” in this era of multi-media communications need to broaden our understanding of all kinds of mediums in order to effectively communicate. Many times, I see creatives become too narrowly focused on their one set of tools and in the process lose sight of their end goal – and that is to deliver the message or story to the audience. Ultimately, the audience will always let you know if you’ve hit the mark or not because they are looking at the “whole” and not the “parts” of the story.

May 7, 2013

Opportunities for Self-Initiated Projects

There seems to be a prevailing attitude of doom and gloom. We have an economy that can’t seem to turn itself around and we’re bombarded by change that technology continues to thrust upon us. We’re scared to death of the unknown and nobody seems to know what to do next and how to make any money doing it.

Yet, I’ve never been more hopeful in my life. Why? Because I no longer need someone else to validate my ideas – and that is a powerful notion. Those of us in the communication business seem to be particularly fearful. Some believe that the “news” business is dying because print publications – newspapers and magazines are folding every week. But the “news” business is not dying – it’s just being delivered in another way – electronically and globally. There are no longer just a few gatekeepers with a lock on the playing field.

Human beings are social animals and we will always have the need to communicate with each other. These days we can communicate with one another globally. An idea or creation can be shared around the world in a matter of minutes. Think of the power in that and think of how we can use that power and the opportunities it presents. I could digress into a discussion on the ethics of this thought but I’d like to focus more on the reach and influence that each one of us has in creating awareness.

Many of us get enamored with the latest devices that enable us to deliver and receive information with speed and ease. As technology’s exponential growth continues to change our lives in every way imaginable, we will constantly be incorporating and upgrading new gadgets and devices as part of our lives. We need to be mindful that these “toys” are merely enablers and that each one of us can use these tools to create and distribute our words, images, designs and ideas across the planet.

I think that we as creative’s or journalists underestimate ourselves sometimes. Perhaps because we chose professions that aren’t lucrative – at least in terms of money. However, what one is paid doesn’t necessarily correlate with one’s worth. We live in a time now where we can use our creative skills to really make a difference and to tell the stories that we feel need to be told. Mass communication has been democratized. We no longer need the traditional gatekeepers to validate our ideas.

I never would have dreamed that I would be able to circumvent the globe, create a documentary with only one other person in my crew – my daughter and then distribute it internationally. I never imagined that I would have the power to create awareness on a global level like I did when I uploaded my trailer to Vimeo. In less than a month after it was uploaded, that trailer has been played in almost half the countries on the planet. Staggering thought.

This was not a commissioned project by a network or a motion picture studio. If I had waited for that – it never would have happened. I assigned myself. I was able to fund it by using my airline points, hotel rewards and doing trades with manufacturers for equipment. I also successfully raised money via Kickstarter a crowd funding site that made it possible for me to hire a professional editor. My daughter and I have been building an audience since we started blogging about our journey. Our readers got more and more engaged as they followed us on our 99-day adventure around the world. They spread the word through Facebook and Twitter and via their own blogs and pretty soon word of our project spread virally. That was precisely our goal. To use our tools and skills to create a film about the change makers of our world so that others would be inspired and motivated as to what they can do.

I often think about how things in my life and in history would have been different if we had the Internet when I was growing up. For starters it would have had a huge effect on the Civil Rights Movement of the 1960’s and the Vietnam War. But everything happens in its own time and when it is meant to happen. Change can be scary or it can be embraced and sometimes both at the same time.

Never stop dreaming. Never stop learning. Always listen to that inner voice. Then use the means and the tools of the day to do the dance you are meant to do.

April 8, 2013April 8, 2013

6 Ways Video has Made Me a Better Photographer

Lately, I’m finding that I “get the job” because I know how to shoot video. What’s odd is that these are still photography assignments and I was NOT hired to shoot video, but because I knew how to shoot video. What I’ve discovered is that many clients love the “eye” of the “hybrid”.

I’ve been thinking about what is it about the “eye of a hybrid” that clients are finding attractive. In a nutshell, it’s the eye of a master storyteller. That’s because the medium of video is the perfect medium for telling a story. It encompasses movement, action, pace, rhythm and sound to engage, entice and feel.

I got a call this week for an editorial still photo assignment. As usual, there was the customary business paperwork, but the client also provided a “shot list”. I’ve been shooting editorial assignments for over 35 years and have had all kinds of direction. Sometimes, I’m given a writer’s manuscript and I’ve come up with my own shot list and sometimes I’m just told to come up with a variety of images. But this “shot list” was intriguing because it read more like a shooting script for a video project. As I read through the list, I could see how the person who had written it – had the “eye of a hybrid”.

Here are some of the suggested shots and “direction” from the list they provided:

(This is how I think and shoot in video. It has made me a better still photographer)

Cover it – Get comprehensive coverage – different perspectives, focal lengths, wide, medium and close-ups. When I shoot video I will get a variety of angles as well as a variety of focal lengths because I know I will need plenty of b-roll to work with when editing the story together.

Get sequences – Get a variety of mini stories with people interacting. I am accustomed to thinking about how my “shots” will come together as part of the whole video that I’m working on. Now, I approach a still editorial assignment like this as well. It’s kind of like of a moving pagination of imagery in my head.

Get storytelling images – With still photography I need to make sure those independent shots or moments in time also tell a story and stand on their own. They can’t just be “wowy zowy” photos as Bob Gilka of the National Geographic used to say when I showed him an eye grabbing and colorful, abstract image.

Action/motion – make the images “feel”. One that that motivated me to start exploring motion was because I was finding that it was difficult for me to convey the feeling of motion in a still image. I’m finding that it’s easier for me to convey movement in a still image now because my eye is trained to look for it.

Give the images sound – (like a hammer hammering). Natural sound gives a video the element of reality. It’s almost like it gives the video a well-needed extra layer or dimension. When I’m shooting still images, I look for images that will illustrate the “sound” of an environment.

Shoot more – Give me more to choose from. Again, you can never have enough b-roll when you are shooting video so I have naturally started shooting more on still photography shoots and my clients love having the abundance of choice.

March 27, 2013March 27, 2013

Abundance or Scarcity – What’s Your Choice?

I read Seth Godin’s blog this morning and as usual, he was right on target with his observations of our culture and the shift in our economy. We are moving out of the “industrial age”, an economy based on scarcity and into a “connection economy” based on abundance – abundance of “choice, connections and access to knowledge.”

In our new “connection economy”, we can connect with more people and “leverage our skills at a higher level.” This is leading to two races: a race to the bottom which is forcing us to lower our prices, because it’s easy to find plenty of people who will do something cheaper or a race to the top which gives us the opportunity to use our new connections, resources and knowledge and become the one “they can’t live without.”

“The connection economy doesn’t create jobs where we get picked and then get paid; the connection economy builds opportunities for us to connect, and then demands that we pick ourselves.” It’s no longer sufficient to just deliver a job at a fair price; a “connection economy” is all about standing out and being remarkable.

We need to invent – not duplicate.

So how do we stand out in a world of noise? I believe we need to be authentic and true to ourselves. We need to take the ultimate risk and listen to that voice inside because that’s the voice that should be heard. We need to be vulnerable in order to race to the top. At the end of the day, we are all human and we can spot a phony or an imitation when we see one.

Most of all we need to remember, we are human beings with basic human needs – one being the need to connect with our fellow human. We don’t connect merely on devices alone – you connect by telling your “story”. If your story resonates with others – it spreads. Today that means it gains traction quickly and spreads globally. But you don’t connect with people by doing the same things as everyone else or regurgitating the same information. You make connections because people are human and they’ll always spot “the real deal” in a crowd.

So be vulnerable, be different, be brave enough to stand out with a fresh approach to old problems and you won’t need to race to the bottom along with others clamoring for those “scarce” jobs. You’ll be the one carving out the opportunities and picking yourself.

March 19, 2013March 20, 2013

How Video Has Helped My Still Photography Business

After a slow spell, which I can’t say I ever get used to after 30 plus years of freelancing, the phone started ringing. The calls were all in regards to still photography assignments. Having been a still photographer for most of my life, that wasn’t unusual, but what was interesting was that I beat out my competition – other still photographers – because I knew video.

Times have sure changed. When I started exploring the medium of video, over 15 years ago, I didn’t abandon my still photography – I simply added another skill set. Most of my clients over the years have hired me to shoot one or the other, and sometimes both. But what I see happening now is that as print moves to electronic delivery, my still photographic clients are also looking for a “photographer” that can shoot video components on a still photography assignment. They need multimedia content for mobile devices and online platforms that cry out for movement and sound.

I don’t think of myself as a “still photographer” or a “videographer”. First of all, I absolutely hate the word videographer because it smacks of a dated notion of what video used to be. I think of myself as an “imaging professional” or sometimes a “new media producer” or sometimes just a “storyteller” because that’s what I do – I tell a client’s story, or deliver their message to their targeting audience. I don’t define myself by the tool I use.

With convergence happening not only in the cameras we shoot with but in the media we create, I will opt for the “tool” or camera(s) that enable me to tell the story I need to tell, in the best way possible. I’ve been thinking that way since I first forayed into video. It’s nice to know that now my clients are thinking that way too.

February 28, 2013

Words of Wisdom For and From Young Photographers

I’m on the advisory board of the YPA (Young Photographers Alliance) and while there are times that I feel I am on one too many boards and spreading myself too thin these days, it’s nights like last night that make it all worthwhile.

Last night was the Mentee/Mentor Exhibition and Awards Ceremony at the Calumet Gallery in New York City. I must confess that I really didn’t want to go for a couple of reasons: I needed to get up at 3:30AM to leave for the airport (this morning) and I’ve been in a bit of a funk that I can’t seem to shake myself out of and I didn’t want to be one of those negative cynical people bringing the “mood” down. But I’m also one of those people that everyone can count on – so I did my best to rise to the occasion.

Before the affair, there was a meeting with the young photographers (mentees) and the mentors to receive and give feedback. One of the students said that they wished some of their time with their mentors had been spent discussing the “business” of photography – something she didn’t feel she was learning in school. I pointed out that there was a lot of information about business practices on the ASMP website, including contract shares and encouraged the students to check it out. And then I told them that the best “business” advice I could give them was to be true to themselves and that if they did that and didn’t stray from their “purpose” that would set that apart from their competition because there is only one “you”.

And then I relayed my “Jay Maisel” story as I have dozens of times. I had gone to see Jay when I was just starting out. My heart and my passion was in photojournalism, but countless professional photographers had told me that I couldn’t make a living doing that kind of work – so I when I went to see Jay, I had my “commercial” portfolio with me, which I thought was pretty good. He looked at it, pushed it back at me and said, “ This is crap – this isn’t what you want to do is it?” I said no and told him that I wanted to be a photojournalist. He asked me how old I was to which I replied “25 years old”. He looked me straight in the face and said, “You’re 25 years old and you’re already making compromises”.

I told the kids that it was a turning point in my life and that whenever I strayed from my purpose – and felt it – over the last 35 years – I remembered Jay’s words. Then one of the students asked me a question that I hadn’t ever been asked when telling that story over the years. She said “What was it about your work that made him think your heart wasn’t in it?” I hadn’t really ever thought about that – I had always focused on what I wanted to do instead. But when she asked that question, I had to reply, “I really don’t know”.

I’ve been thinking about it all morning on my way from Newark to San Francisco and I wonder – was it the work that felt empty or impersonal? Or was it the way I looked when I handed it to him? Or was it both? I’m waiting for my next leg to Honolulu and then on to Molokai to meet up from one of my mentors, PF Bentley who taught me everything I know about how to tell a story in motion. I’ll have another 7 hours to contemplate that question and even if I never come up with the answer, that question pulled me out of my funk. Just in time to once again put my head in an “open” place to learn and get back on purpose.

February 14, 2013

How Motion is Changing the Future of Photography

A few years ago I heard visionary Ray Kurzweil speak at NAB (National Association of Broadcasting). He was talking about the exponential rise of technology and how that would profoundly change people’s lives – and was. His focus and predictions were mostly related to the advances we’ll see in medicine, but he relayed an analogy that has stuck with me. He said: (and I’ll paraphrase) that if you were in the horse and buggy industry at the turn of the century and thought of yourself as someone who sold buggies and whips, you most likely would have gone out of business. But if you were in the horse and buggy business and thought of yourself in the transportation business you most likely would have adapted, recognized that the future of transportation was in motor transport – and thrived.

The thing is, the ones who adapted early on – before the majority did – were the ones who made fortunes. The ones, who waited until everyone embraced the automobile, either struggled to keep pace with the competition or died out. I think we are at a tipping point as far as the future of the still photography business. If we continue to think of still photography and motion as being two separate entities in the business of visual communications, it will be our demise.

Change never happens overnight. Change is slow. No one gets to be 400 lbs overnight; it’s a slow process. But once it happens, it’s really hard to get back on track. The changes that are taking place in the way we communicate are monumental, unlike any changes in the past. I used to shoot a lot of annual reports, but not so many anymore. I used to make a large portion of my income from the licensing of my stock images, but that income has dropped significantly because everyone has a camera and the supply of images is more than the demand.

I’m not an alarmist in predicting this change and in fact for someone my age who is on the tail end of his or her career, I wouldn’t be alarmed at all. However, if I were just starting out in photography or even in my late 40’s or early 50’s and had another 20 + years ahead of me, I would not be complacent.

Some things still photographers should be thinking about:

Understand that there will probably not be a divide between the still photography and motion businesses. This is really hard to envision because we tend to see things, by looking at the future in terms of the knowledge that we have on hand today. But with motion cameras able to shoot 96 frames a second, and each frame being good enough to pull out and used as a still image, the changes for still photographers will be profound.

The concerns are not like those that a still photographer has had to face in the past, like when digital replaced film or when one needed to reinvent themselves as their markets changed. (For example when car shooters were phased out by CGI artists) Shooting motion is a different mindset all together. It also has profound differences in the way you run your business. While a still photographer of today, may find opportunities to shoot motion for their existing still clients, that too is rapidly changing. I don’t think this will be an option much longer for still photographers. I think that motion shooters will be shooting motion and in the process creating stills as opposed to still photographers providing the motion content and the stills. Just like a professional still photographer distinguishes his or herself from an amateur photographer who has an expensive camera, so do motion shooters distinguish themselves from the still photographer who seems to have little regard for the craft and knowledge of motion and thinks they will “just” start shooting motion when the time comes. It’s not going to be “just” that simple, especially if you’re late to the game.

Understand that technology affects everything and will continue to do so. You may think in terms of what’s possible today and that it would be incredibly labor intensive to go through tens of thousands of motion frames to pull out still images. But advances in technology will change that as well in the future. Technology affects everything. Realize that software is changing too and that the edit process for pulling out frames will be easier and more streamlined in the future. In fact, an editor’s job description will change greatly and that may be a job that is in high demand in the future. Even now, just do a quick search on LinkedIn and you’ll see that while there are very few job listings for still photographers, there’s a lot of demand for video editors.

Bottom line – start recognizing that photography and video are not separate businesses any longer. Start understanding that will have an affect on the future of the still photography business especially in terms of licensing, because traditionally motion camera operators work under work for hire agreements. While still images won’t go away, that doesn’t mean that still photographers will be creating them in the future.

February 3, 2013February 3, 2013

What Still Photographers Need to Know About Convergence

We should not think in terms of how we can apply the newest tools of the trade to what how we are shooting today, but rather think about how these tools and future versions may be applied to what we will be doing in the years to come. We also need to remember that it is not just creatives that are determining what we shoot with, how we shoot it and where the imagery will be used, it’s the top executives and money folks from the camera manufacturers, the advertising executives, broadcast networks, movie studios and magazine and newspaper publishers. They set the stage and the content creators and receivers of the content or the “audience” react.

We as creatives have a choice of what tools to use – everything from an iPhone to a camera like the

RED, able to produce 5k resolution stills shooting at 96 frames a second at a 200^th of a second. We make our decisions when choosing which tools to use based on a number of factors – affordability and determining which tool or camera is the best one for a particular job. Many times, it’s the end use that is the deciding factor. We need to remember that not only our tools are changing, but so is the way the information or content is delivered as we rapidly move away from print to electronic delivery. Simply put, mobile devices have dramatically changed the way consumers are receiving content and information.

Who could have imagined just a few years ago that a phone could take photographs that weren’t just “good enough” but really good in terms of resolution and delivery? We need to keep in mind that the limitations of today will most likely not be there in the future. Technology is changing our lives and our businesses in an exponential way and will continue to do so. If we are smart and want to stay in business, we need to look forward and imagine what’s next, rather than look at what is or what was.

When I started my still photography business more than 30 years ago, a photographer needed certain technical skills. We needed to be able to focus a camera and that was tough if you were shooting fast moving action subjects and we needed to know how to get an accurate exposure. The cameras of today have pretty much eliminated those skills with auto focus and exposure. Still photographers still need to know how to light but as software becomes more sophisticated will that be a necessary skill set of the future?

When I’m giving a seminar to still photographers who are thinking of moving into motion, I start out by explaining the differences of the two mediums. Still images are moments in time and video is time in motion. That explanation sounds simple but it’s quite profound when you think in terms of convergence. While today’s cameras have pretty much eliminated the skill sets of knowing how to properly focus and expose an image, a photographer or camera operator still has to be able to capture the “decisive moment” – that is where the skill set comes to play. But is that still true today and will it remain so in the future with motion cameras able to shoot at 96 frames a second at a fast shutter speed with 5K resolution? Why would a client need a photographer to shoot still images when they can pull frames from a motion shoot? They wouldn’t, especially when most camera operators in the motion sector are working under “work for hire” contracts and they don’t hold the copyright to the footage and/or still images or frame grabs from that footage. That’s a game changer for the still photography business and licensing of images.

I read an interview once with Vincent LaForet and he was telling a story about having a discussion with a DP at a Red event shortly after the Red One came out. He asked, “Who in the world would want to shoot a still image with this huge Red camera with a Cine lens? It’s insane. Why wouldn’t I go out with my 5D Mark II that shoots RAW?” The DP answered “We want to take your still jobs away from you, just like you want to take our video jobs away from us with your HD SLR’s.”

That was a few years ago. Now I know a lot of high end still photographers who are shooting with smaller, more affordable and high-resolution motion cameras to shoot still photography jobs and so are DP’s. That’s convergence and who knows what the future may bring, but one thing is for sure – it’s best to be knowledgeable in both.

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