Collaboration – Page 3 – Journeys of a Hybrid

May 13, 2013May 14, 2013

Storytelling – Words or Pictures?

I have always been a visual communicator. For over 35 years I have been making a living taking photographs for magazines all over the world. I have always “seen” the world and captured its stories through visuals. Somehow, it was far easier for me to communicate with images than with words. But it was also a bit frustrating for me because many times when I was photographing a person, I felt like I was leaving a portion of their story untold.

When I photograph people, invariably I spend a good deal of time talking and listening to them. It’s this rapport that usually enables me to capture a more intimate photograph. For me, this has always been my favorite part of the “process”, yet I never had an outlet for my subjects’ words, other than through the captions of my photographs.

When I started producing documentaries, my conversations with my subjects finally had an outlet through their recorded interviews that became the backbone of the “script”. Even though the script was not something that I wrote using my own words, I was instrumental in the process because I was selecting the words and giving them an order. I was involved in the process and structure of screenwriting.

In recent years, I have become fascinated with story structure and screenwriting. I have read numerous books on the topic of screenwriting and this past weekend I decided to immerse myself in an intensive 3-day workshop with John Truby. John has taught some of the best screenwriters around. I knew going into this, it was going to be a great and informative workshop, but I had no idea how rewarding it would be. Essentially, John gave me knowledge of the “process” and the structure of storytelling to enable me to take an idea and turn it into a really good story.

I have come away from this workshop with a deeper understanding and respect for a well-written story. We can all spot poor writing in a film. It stands out. Even the layman who knows nothing about “the process” or story structure can identify really bad writing. The audience may not know why the story or the film doesn’t work – they just know it doesn’t and they’re not buying it. Like any other craft, screenwriting has gone through stylistic changes over the years, but the fundamentals remain. After all, telling stories is as old as time and there has always been a constant – and that is “the audience”. Ultimately the audience will decide if a writer has done their job well.

I think those of us who are “content creators” in this era of multi-media communications need to broaden our understanding of all kinds of mediums in order to effectively communicate. Many times, I see creatives become too narrowly focused on their one set of tools and in the process lose sight of their end goal – and that is to deliver the message or story to the audience. Ultimately, the audience will always let you know if you’ve hit the mark or not because they are looking at the “whole” and not the “parts” of the story.

April 5, 2013April 5, 2013

What’s Your End Goal?

Do you ever feel stuck – like you just can’t quite make it to the finish line? This can happen for a number of reasons – your plan wasn’t well thought through – your perfectionism has stopped you – you don’t see the big picture or you can’t break down the details – or maybe you never had a goal to begin with.

The one thing I try to do whenever I think about embarking on a project is to define my end goal – “What are my expectations?” When I make myself think about my end goal, it forces me to clearly define it. This allows me to assess my underlying motivations, cut out the chaff and move forward to stay on target and reach the finish line.

Sounds simple, but the problems arise when I let other people sidetrack me from my original goal. For example: when I was working on the trailer for Opening Our Eyes, I posted my work in progress on Vimeo and shared it with friends and colleagues. Many people offered up advice and solutions according to how they wanted to see the story to unfold. Some suggested that my daughter and I (the filmmakers) should be more present in the trailer and in the film itself. Some thought we shouldn’t be in it at all. At one point I started to incorporate everyone’s suggestions and ended up with a trailer that was neither here nor there. I had lost sight of my own end goal and I needed to step back from the edit, the technology and the influence and ask myself “What is it I’m trying to say?”

Well intentioned people in our life can easily distract us from our own purpose and before you know it you’re not living the life you are meant to live and you can’t understand why you’re not getting anywhere. When this has happened in my life’s journey, it’s usually taken something “bad” or “good” to take place, that stops me in my tracks and makes me step back from the noise and ask myself “What is my end goal? – Where is it I’m trying to get to?” I don’t always have a clear answer but at least I’ve taken notice of the question.

I think that’s the key – to take notice of how you’re living your life and if you are on the right path. Goals come and go and it’s all those little unexpected surprises that life throws at you that determine the outcome. We can’t control everything in our lives but we can take notice of where we are going and ask ourselves “Is that the destination we are bound for?”

April 1, 2013

I Don’t Want to be the Smartest One in the Room

My mom used to tell me, “You don’t want to buy the nicest house on the block.” She didn’t just say it when I was buying real estate, but used it as an analogy when she was dispensing other words of wisdom. Maybe that’s why I grew up not wanting to be the “smartest person in room.”

When I was very young, I used to create characters that I wanted to hang out with. One was my imaginary friend Peteso who was a “newspaper boy” in China, doing dare devil stunts on his bicycle as he delivered his papers. There were plenty of others, each one bringing something exciting to my more mundane life of a typical 5 year old child.

By the time I got out of college, I had traveled the world, building all sorts of relationships with people from many different cultures who had broadened my mind as to how I saw the world and myself. I gravitated toward people who were NOT like me.

When I first began my career as a photographer, I had the great fortune of having an incredible art director, Adrian Taylor as my mentor. Adrian had a colorful career as an art director for magazines like Holiday (the original) and Travel & Leisure, which is how I connected with him. Adrian took my partner Tom and I under his wing when we were first starting out. He encouraged us by believing in us and he made me always want to put everything I had into an assignment and improve with each one.

We learned a lot from Adrian, but perhaps one of his greatest gifts was to include us in lunches, dinners and parties with some of the best photographers of that time – Arnold Newman, Slim Aarons, Pete Turner, Al Satterwhite, John Lewis Stage, Fred Maroon and countless others. Being in the room or literally “at the table” with these legends and listening to their stories and advice was probably the best thing that could have happened to me. What I learned from these photographers is the kind of stuff you don’t learn at a photography school. And it wasn’t necessarily things like business tips or photographic technique. They talked about their passion and their ideas and it awakened me to the possibilities within myself.

I’ve been preparing a presentation that I’ll be doing for ASMP at the NAB Show (National Association of Broadcasters) next week. As much as I’m grateful to be able to share my knowledge at this prestigious conference, I have to remind myself that it’s only possible because I’ve lived my life, putting myself in situations and environments where there are people who are much smarter than me. In fact, for me the best part of NAB is to sit in on some of the panel discussions with the movers and shakers of the industry and listen to what they’re talking about.

These days, when I fantasize, I no longer create make believe characters to hang out with. Instead I imagine myself at a table, having a discussion with people who intrigue me on some level and expand my mind to a place it hasn’t gone before. And then I set out to make my fantasy come true.

February 3, 2013February 3, 2013

What Still Photographers Need to Know About Convergence

We should not think in terms of how we can apply the newest tools of the trade to what how we are shooting today, but rather think about how these tools and future versions may be applied to what we will be doing in the years to come. We also need to remember that it is not just creatives that are determining what we shoot with, how we shoot it and where the imagery will be used, it’s the top executives and money folks from the camera manufacturers, the advertising executives, broadcast networks, movie studios and magazine and newspaper publishers. They set the stage and the content creators and receivers of the content or the “audience” react.

We as creatives have a choice of what tools to use – everything from an iPhone to a camera like the

RED, able to produce 5k resolution stills shooting at 96 frames a second at a 200^th of a second. We make our decisions when choosing which tools to use based on a number of factors – affordability and determining which tool or camera is the best one for a particular job. Many times, it’s the end use that is the deciding factor. We need to remember that not only our tools are changing, but so is the way the information or content is delivered as we rapidly move away from print to electronic delivery. Simply put, mobile devices have dramatically changed the way consumers are receiving content and information.

Who could have imagined just a few years ago that a phone could take photographs that weren’t just “good enough” but really good in terms of resolution and delivery? We need to keep in mind that the limitations of today will most likely not be there in the future. Technology is changing our lives and our businesses in an exponential way and will continue to do so. If we are smart and want to stay in business, we need to look forward and imagine what’s next, rather than look at what is or what was.

When I started my still photography business more than 30 years ago, a photographer needed certain technical skills. We needed to be able to focus a camera and that was tough if you were shooting fast moving action subjects and we needed to know how to get an accurate exposure. The cameras of today have pretty much eliminated those skills with auto focus and exposure. Still photographers still need to know how to light but as software becomes more sophisticated will that be a necessary skill set of the future?

When I’m giving a seminar to still photographers who are thinking of moving into motion, I start out by explaining the differences of the two mediums. Still images are moments in time and video is time in motion. That explanation sounds simple but it’s quite profound when you think in terms of convergence. While today’s cameras have pretty much eliminated the skill sets of knowing how to properly focus and expose an image, a photographer or camera operator still has to be able to capture the “decisive moment” – that is where the skill set comes to play. But is that still true today and will it remain so in the future with motion cameras able to shoot at 96 frames a second at a fast shutter speed with 5K resolution? Why would a client need a photographer to shoot still images when they can pull frames from a motion shoot? They wouldn’t, especially when most camera operators in the motion sector are working under “work for hire” contracts and they don’t hold the copyright to the footage and/or still images or frame grabs from that footage. That’s a game changer for the still photography business and licensing of images.

I read an interview once with Vincent LaForet and he was telling a story about having a discussion with a DP at a Red event shortly after the Red One came out. He asked, “Who in the world would want to shoot a still image with this huge Red camera with a Cine lens? It’s insane. Why wouldn’t I go out with my 5D Mark II that shoots RAW?” The DP answered “We want to take your still jobs away from you, just like you want to take our video jobs away from us with your HD SLR’s.”

That was a few years ago. Now I know a lot of high end still photographers who are shooting with smaller, more affordable and high-resolution motion cameras to shoot still photography jobs and so are DP’s. That’s convergence and who knows what the future may bring, but one thing is for sure – it’s best to be knowledgeable in both.

December 29, 2012December 29, 2012

Ten Things Photographers Should do in 2013

Be optimistic – I’m going to start with the hardest one of all, because it’s really difficult to be optimistic these days. But I find that if I can maintain a positive attitude and turn my thoughts to what is possible, I actually open myself up to more opportunities in my life, instead of creating more roadblocks.

Be open to possibilities. – Be more flexible in how you perceive things and who you are. Change is always happening, but it’s usually gradual. Most people don’t take notice until “change” forces their hand to act. It’s always better to be proactive than reactive so embrace “change” as an ever-present fact of life that creates opportunities for those who are open to seeing them.

Collaborate – Photographers are very independent creatures and collaboration is not part of their norm. As the “photography” business continues to change, photographers will find that collaborating with other artists will make their own businesses stronger.

Diversify – I’m not quite so sure why so many photographers are so rigid in how they define who they are and what they do. Having a “style” is great, but the trick is to not to be so narrowly defined by that style, so that when styles change, you don’t find yourself obsolete by your own design. It’s kind of like being type cast, where your audience or your clients can only see you in one way.

Concentrate more on “the story”– I had the opportunity to speak with a lot of still photographers and filmmakers this past year and I began to notice a difference in the conversations I was having with each. Most times, filmmakers would be telling me a story, whereas still photographers would be telling me how they executed a photograph, or essentially telling me the “back story” of the creation of the image. It’s all interesting but “the story” is the bottom line – if that doesn’t come through to the viewer – the rest doesn’t matter – including how it was executed.

Be authentic – be true to yourself. That means that you have to trust your gut instead of second guessing it. This is hard, especially when things don’t always work out the way you had hoped. Step away from the “noise” and listen to the voice inside.

Fail more. – Rejection is a tough pill to swallow but it usually means that you are either pushing yourself to try new things, you are too far ahead of your time or it just wasn’t meant to be. If you look at successful people you’ll see that most have had failures and rejections in their lives but they stuck with it – instead of letting failure defeat them.

Self-Initiate more projects. – I don’t like to call non-commissioned work, “personal projects”. That co notates that there is no monetary value and these days, just the opposite could be true. With more and more lopsided contracts being presented to photographers for commissioned work, a photographer has a better chance to make more money and keep ownership of their work by creating self-initiated projects. But they need to be prepared to work hard.

Forget about the past except to learn from mistakes. – You can’t change the past but you can learn from it and then, move on. Look toward the future but make sure you take time to enjoy the “now”.

Realize that in the scheme of things, you are just one small speck in the universe. – I think we all get way too stressed about things that really don’t matter and we let those things control our life. When we become more conscious of that, we really begin to live life.

November 26, 2012November 26, 2012

Five Things Photographers Should Do if They Want a Future in Photogaphy

An RKO publicity still of Astaire and Rogers d... — An RKO publicity still of Astaire and Rogers dancing to “Smoke Gets in Your Eyes” in Roberta (1935) (Photo credit: Wikipedia)

Understand there’s no such thing as “just do it”. Nobody “just” does anything; even the folks that make it look that way. I used to watch old Fred Astaire movies and he always made dancing look effortless and easy. But he worked every day of his life on perfecting his skills. It takes a lot of hard work to make a life “your own”, rather than follow a more conventional path. If you want to sustain yourself financially with a profession like photography, you have to be prepared and willing to do what it takes to make that happen.

Don’t just say no – come up with alternatives. About a decade ago, photographers started rallying together to stand up and say no to bad contracts. It didn’t work and still doesn’t because there’s always going to be somebody that will say yes. The problem with “just” saying no is that photographers are only focusing on the problem and not coming up with better options or solutions. These days photographers have the benefit of technology that has made possible a variety of new options photographers can use to promote and market their work. If we all start focusing on what we can do, instead of just saying no to bad deals, we’d all be better off.

Collaborate/Partner with other creatives. Photographers have always been fiercely independent creatures. That has its benefits creatively but can be a real detriment in business. These days it is a lot easier to connect and collaborate with others, even virtually, and in the process we become stronger as a team of creatives. Think about teaming up with people who are good at skills you don’t possess, whether it is video or CGI or graphic design.

Walk the Walk – Don’t Just Talk the Talk. If you have something to say, then by all means say it. Don’t be a whiner or hang around other whiners and say, “somebody should do something”. If you don’t like what is happening around you – then do something about it. I am on the board of directors of my trade association, ASMP (American Society of Media Photographers). I feel that my role on the board is to share my knowledge and skills at this “table” so our members may benefit and the industry stays healthy. I can only do that if I have something to share and that means I need to be walking the walk – not just talking the talk. If you are an ASMP member and feel you have something to share with your colleagues, I encourage you to run for the board and become part of the solution. You can declare your candidacy up until December 31^st.

Don’t aspire to be part of the status quo. That just doesn’t work in photography. You need to be better than the rest to stand out. What does that mean and how does one do that? There’s only one way – listen to the voice inside you – and shut out the “noise”. If you can remember to be true to who you are, you’ll knock the socks off the status quo.

November 20, 2012November 20, 2012

Building an Audience and Why It’s More Important Than SEO

If my sole goal in writing my blog were to attract as many hits as I could, I’d focus my concentration on using all the “right” SEO keywords throughout the context of my writings. I don’t want to write like that though, with my thoughts focused on using certain key words, in order to get the most eyeballs. I would rather write with my focus on what I have to share with my audience and what they want and value from me. That may yield a smaller audience, but it will be the right audience.

It’s nice when something I write goes viral, but I’m more interested in building an audience that is also a community of people who are interested in what I have to say, share or sell. I’m also interested in building a community who understand that by interacting with one another, they make each other stronger. Ultimately, by finding that niche of people who are interested in, and value what I and other members of this “community” have to offer, I am building a sustainable audience. It takes a lot longer to build this type of audience, but in the long run, the returns are longer lasting.

Chris Guillebeau, is a guy who understands how to build an audience. He writes a blog called The Art of Non-Conformity,

Yesterday he wrote:

“I used to run several little businesses that produced a good income, but they were completely dependent on external factors such as Google rankings or the lack of competition in my space. It was fun while it lasted, but when efficiency entered the marketplace, I had to move on. Looking back, I can now see that I didn’t really have a business; I was merely taking advantage of an opportunity. And most critically of all, I didn’t have an audience. “

He goes on to say:

“When you devote your attention to cultivating and enriching an audience over time, you have much more security. You aren’t dependent on the whims of Apple, the fluctuations of Google rankings, or whether a publisher will return your calls. Listen closely and the audience will tell you what they want. Even if you don’t always get it right, well, keep caring and you’ll get another chance. “

I’m a big fan of Guillebeau because he does listen to his audience. I know that I will always get something of value from his writings. He gives me a reason to come back, whether it is to read his blog or buy another book or attend one of his World Domination Summits.

I try to apply this type of thinking in how I promote my photography and video business as well in promoting my film. With my film, I have been able to get a very clear sense of who my audience is, through my FB fan page interactions, the film’s blog and recently by physically meeting people at various film festivals over the last couple of months. I was able to interact with my audiences and to find out, what they liked about the film through their comments and questions. I could see how I made them feel through the film how that prompted them to action. Sometimes the action was to buy a DVD or ten DVD’s for friends and family. And sometimes, I find out later that I had motivated somebody who had watched the film to take some positive action.

I know that if I want to build a sustainable audience I need to do more than to just someone into a theater or to buy a DVD, I need to continue to create and share what I do best, and I will be giving the audience what they want at the same time.

It really all comes down to knowing what your audience wants or needs and being the one who has the desire and the skills to fulfill that need. To really build an audience you need to identify two things that will work together in making that happen:

What you are good at?

And

What your audience (client) is looking for?

When those two things are in sync with one another, you’ll be building the right audience, which is far better than attracting lots of eyeballs but not giving them what they’re looking for.

October 4, 2012

Stressing the Story

Years ago, a colleague wrote an article about me for a trade magazine and entitled it “Gail Mooney – Past and Future Storyteller”. Before that was written, I had never really thought of calling myself a storyteller, even though I had lived my entire life pursuing “the story”. In fact, it was because of my infatuation with people’s stories that I became a photographer and filmmaker. The pursuit of the story is what has driven me in making my own choices in life

But having a love for the story is far different than being able to tell a story. Regardless, if the story is told through still images, movies, songs, poems or books, the story must come through in order to resonate with an audience. I’ve been reading a lot about screenwriting lately, and how a story is written and structured for the movies. Certain things must take place within the structure to make a story work.

Characters should be well defined and developed in the first third of the film. The audience will need to get enough information about the characters in order to care, one way or another.

Stories should have conflict and contrast – just like life. In every good film there is usually a low point right before a character prevails or a situation turns itself around.

Cinema has a language all of its own in how it tells and drives the story. The choice of lens or the way the camera is moved and from what angle, conveys to the audience a feeling. Make conscious choices and decisions as to what cinematic tools you use and why.

They say editing is the last line of defense for the story. Every cut an editor makes has a profound effect on how the audience will feel. An editor is able to tell a story in a hundred different ways, based on what clips they choose, how they cut them together and their selection of music.

I was very fortunate when I first started learning video. I took the Platypus Workshop with PF Bentley and Dirck Halstead and they always stressed “the story”. I remember that I couldn’t even begin to shoot my project until I got my “commitment” (story) ok’d by Dirck or PF. In order for them to commit to my story, I needed to commit to it first and they knew I wouldn’t be able to do that until I knew the story well enough to tell it.

Knowing and communicating your story in any medium simply means always being present in what your doing. When the choices and decisions become obvious and effortless, then you know that you are telling the story you meant to tel

September 6, 2012September 6, 2012

Forcing Accountability

Yesterday was one of those days that I had a hundred things to do and only a few hours to do them. I had to give final approval of an ePub I was wrapping up, package and send out exhibition Blurays and posters to film festivals that I have been invited to and finish a video job I was editing, all before heading into NYC to moderate a panel discussion on video for the NYC chapter of ASMP. My mom used to say, “If you want something done – ask a busy person”. I never did understand that when I was younger but I know now, that the busier I am – the better I am with utilizing my time.

I was also fine-tuning the presentation that I was going to be giving to the students at Brooks Institute next week. As an alumna of Brooks,

gail brooks institute — Gail Mooney as a student at Brooks Institute
© Chad Weckler

I was honored when I was asked to speak. I was also taking this responsibility seriously and I was getting a bit stressed over it, which is uncharacteristic for me. I’m usually very comfortable with public speaking. I knew I wanted to talk about the value of “community” and how being part of the ASMP has played into that, but I didn’t want to sound “canned”. I knew that I needed to personalize that message and really boil it down to what that has meant to me. But I also knew I needed to come off as someone who is still relevant and not be perceived by the students as just someone whose their mother’s age. I needed to show my spirit inside that hasn’t aged at all since graduating from Brooks all those years ago. I knew I needed to put myself in their shoes and see through their eyes in order to really connect with them. I started thinking in terms of what I know now and what I wished I had known back when I was a student at Brooks.

So, as I headed into NYC, I had a lot going through my mind. The ASMP event was great. It was a packed room with an engaged audience and terrific panelists. But the best part of the evening was the networking after the event. That’s where the real sharing of information happens and a sense of community is felt. It’s easy to get disconnected these days from the human connection because we all spend so much (too much) time online. That human connection will never be replaced by technology. That was one thing I wanted to point out to the students when I talked to them next week – to physically get “out there”.

I got home late and woke up early and needed a good jolt of coffee while I checked my emails. One email jumped out at me. It was a newsletter from Jonathan Fields who I started subscribing to after hearing Jonathan speak at the World Domination Summit this summer. The newsletter had a link to a video of Jonathan interviewing, Chris Guillebeau the founder of the World Domination Summit. Chris writes a blog that I follow, called the Art of Non-Conformity. As I listened to the interview, it became clearer as far as what I wanted to say to the students in my presentation next week. Chris said one thing that was right on target. He was talking about pursuing an idea and he said that by putting your idea out to the world – by telling someone about it – you were in fact “forcing accountability”.

I thought back to when I first had the crazy notion of traveling around the world with the purpose of creating a feature documentary about individuals on six continents who were making a positive difference in our world. The idea had been tossing around in my head for months before I told anyone. Then one evening as I was walking back from dinner with fellow ASMP board member, Blake Discher, I decided to put the idea “out there”. It was something I did on impulse, but as I look back on it now, Blake was probably the right one to “test run” this crazy idea on. He responded with an affirming, “thumbs up”, but not overly exuberant, which was exactly what I needed. Blake is a very grounded person, so for someone like him to not look at me and tell me that I was out of my mind, was the nudge I needed. So, it was that short, impulsive, casual conversation that forced me to be accountable with my idea.

I went on to make the movie that I set out to make and even better, I got to share the experience with my daughter Erin. It has changed both of our lives for the better. That’s not to say that everything has worked out in ways that I may have wanted or thought I wanted. But it has been a journey that I was meant to take. I have met people that I never would have met in the process and that in turn has led to so many more incredible experiences and adventures that I couldn’t have possibly imagined.

I started thinking about my life’s journey and all the things I have learned since my days as a student at Brooks. And then I thought, “what if I knew then what I know now? “ The thing is, if I had already known all those things back when I was a student, I never would have had the journey that I’ve had. Everything happens in its own time and when it is meant to happen. And that’s what life’s all about – the journey along the way and that only happens when we leave room for the unexpected.

July 27, 2012

Tips for Young Photographers from an “Older” One

I’m not so sure if it’s true that we get wiser as we get older. I think we just have a lot more time to make mistakes and hopefully learn by them. When I was first starting out as a photographer, I was extremely fortunate to learn from some of the legends of my time – not just about photography – but all kinds of things.

Gail showing video to children of remote Amazon village, Peru — Gail with children in small village along Amazon River, Peru

I think sometimes that we have become such a youth centric society in America that we forget what we can learn from those who came before us.

Some things I learned along the way:

Watch out for your “peak” years – most hit those peak earning years during their 30’s and 40’s. When you are at the height of your career, remember to live in the “now” and enjoy the ride. Things change quickly in a creative business. Be prepared for the peaks and the valleys.
Stay away from trends and be authentic to yourself – Don’t emulate others’ style, find your own. Listen to what your inner voice is telling you, despite what happens to be the trend du jour.
Be proactive – not reactive – Don’t fight change – it’s an impossible task. Things are always changing. Nothing is static. Doing nothing is not staying the same – it’s actually going backwards. By the time people react to change – it’s usually too late.
Say yes more than no – Whenever I’ve been brave enough to say yes to a job that I didn’t think I’d like or be able to handle, it has always turned into one of my most rewarding experiences, either creatively, financially or both.
Be more vulnerable – if you’re not feeling vulnerable, even at the peak of “success” – you aren’t pushing yourself enough. During the entire making of my film, Opening Our Eyes, and even now, I have felt vulnerable – first in the journey itself around the world and the trials and tribulations that came with that and now dealing with the rejections that come with submitting the film to top tier film festivals. But I thrive on the wins and we’ve been honored at so many wonderful festivals and that wouldn’t have happened – if I hadn’t been vulnerable.
When a door closes – a window always opens if you recognize opportunity – My worst moments have always been followed by my best ones. Sometimes, something has to happen to motivate me to take the next step. Unfortunately, when the crappy stuff happens, I feel least empowered and optimistic but I plow ahead because I know this must happen to get me where I need to be.
You’re never too old to be mentored – I love learning. In fact I love it more now than I did when I was younger. I love the whole idea of mentoring and I feel that it works both ways. When I mentor someone else, regardless of age, I always end up learning as well in the process.
Marketing & Promotion: Do more pull – less push – The most effective promotion and marketing efforts on my part have been when I’ve spent more time “creating” for the sake of creating, rather than for the intent of marketing. When I’m working on a project that I am passionate about, people who hear about it take notice and the word spreads. When that happens, clients or media attention comes to me. Whenever I have spent more time, “marketing” to potential clients or trying to get publicity, it has never worked. It’s much better when it happens organically.
Network outside your profession – I’ve always found it more interesting to engage with people in all sorts of professions. As a storyteller, I thrive on meeting different people. As a photographer, it makes sense on many different levels. I have found that by broadening my circle of friends and colleagues, it has led to many interesting collaborations.
Making mistakes ISN’T a bad thing – it just means you aren’t afraid to try new things. Well I should probably not imply that I’m not afraid – quite the contrary – but I don’t let my fears become my reasons not to act on something. I often blog about my mistakes and in fact they consistently are the most read posts. I think people would rather read about others’ mistakes than read manuals.
Don’t focus on the gear – focus on the story or the message. The story never goes out of style.
There are no overnight successes – just ask anyone. We just don’t hear about people until they do become a “success”. Be prepared for rejection along the way because it comes with growth and consistently trying.