If You Want a Happy Ending…..

My favorite quote is by Orson Welles; “If you want a happy ending, it depends on where you stop the story”. No doubt he was giving this advice to other filmmakers and storytellers, but I remind myself daily that it has tremendous influence on how I want to I live my life and that has helped form my personal story or my legacy. It can be easy to understand the philosophy behind that quote, but much Happy more difficult to apply. But, it has enabled me (to paraphrase my good friend Sky’s film title) to live a life well lived.

I’ve been doing a lot of thinking these days because I’ve been holed up for a month like the rest of us. That can be a good thing and a bad thing, but in my case it has been beneficial. It’s made me hit a big “pause button” and I think that was the universe giving me a message that was probably there all the time, but I wasn’t listening. As John Lennon wrote, “life is what’s happening while you’re busy making other plans”.

At the time that most of my “neighbors” in NYC and NJ and beyond went into quarantine, I had already been in self-isolation for two months editing my latest feature documentary Like A Woman – a film about women who are working in male-dominated professions – because it was a topic I knew quite well. Like A Woman Poster smallFor the majority of my career, I have been the only woman at the table. So, I wanted to use my storytelling skills to create awareness and make the change that I wanted to happen. As spring was right around the corner in NJ and I was ready to release my film – the world changed, not just for me for everyone and it is forever changed. It sucks, but it wasn’t the first time in my life that I had to switch gears and it has never been easy for me in my profession, because I a woman I had to try harder.

Anyone who knows me, knows I’m not the easiest person to know but I’d like to think I’m worth it. I’m a glass half full (at least) kind of person. I have to believe in possibilities to be able to survive. I have to have hope and something to look forward to. With that said, after procrastinating for two weeks and really doing absolutely nothing, I made a list this morning of things I CAN do. Here are a few things I wrote down:

Like A Woman – I hope to hire a musical composer to create a score for the film. It will make it more powerful and have more impact. More importantly, I have decided not to proceed with entering the film into film festivals. It’s just bad timing and maybe that’s a blessing in disguise. Thanks to Travis Keyes and Katrin Eisman for their encouragement and that was desperately needed. I always thrive on encouragement but I can honestly say, I really need it now. They reminded me that “content” was golden these days and it’s being consumed like never before. So, I will let go of the film festivals because I sense that’s not the approach I need to take. Instead, I will pursue offering screenings (for a fee) for conferences centered on women and young girls. No doubt these conferences will be virtual for a while and I am able to stream the film and even set up a virtual Q&A via platforms like Zoom. And the film will actually have the ability to reach more people. I suppose one could say that I put my ego aside, that is customarily stroked with the film festivals and have put my emphasis on getting the film “out there” to inspire women and girls who need a lot of inspiration these days. And the stories of the amazing women who are in my film will surely inspire, which is the ultimately goal of this film.

And the film will have the ability to reach more people. As far as marketing this new film to the conference planners, I am extremely fortunate to have some prestigious  credentials with my last film Opening Our Eyes.If, you’d like to see the full film, you can see it here.

 

 

There is one film festival that I will still pursue to get in

to and that is the Santa Barbara Film Festival that hopefully will take place in January 2021. I will always have a close connection to Santa Barbara because that’s where it all started for me, at least as far as my career. After a yearlong backpacking odyssey around the world, I drove to Santa Barbara from New Jersey and attended Brooks Institute. As one of six women in a school of 600 at the time, it was my first experience in a male-dominated environment. It’s where I met my husband, Tom Kelly. And it’s where some of my best memories were made and I’ve have been blessed with decades of unbelievable memories and experiences since then. My years in Santa Barbara were my foundation.

Conteur ProductionsI started this side business a long time ago. It was my first venture into the retail world. We shoot family story movies. We capture one’s family stories through interviews with their loved ones, while they are still here to tell those stories. We then scan their priceless family photos

Groleau children at school, Upper Peninsula, Michigan School children – 1930’s

and digital their old family movies and/or videos, along with newspaper clippings and other documented mementos and make a “Ken Burns” type film to preserve those memories for future generations. It all began when my mother passed awayIMG_1906 and I realized that I would never hear those family stories that she told around the dinner table and her infectious giggle as she told them. It also led to me discovering a part of the family I never knew about – but that’s a story for another time.

This pandemic has also made me realize that when things get back to a new semblance of normal, there will be a real desire for this service. But, it will also be different. I will probably do more remote interviews via Skype or Zoom, rather than get on a plane and have face-to-face interviews with people wearing masks. I know that I can get a more professional product with a well lit and professionally shot interview with good audio. But, I also know that we have all gotten used to a new aesthetic with Zoom conferences and news reporters broadcasting from their home studios.

I know this blog is long but I want to thank everyone who has always believed in me, the ones who give me a call when I seem to need it most and my real friends and FB friends who have helped to fill this current void in my life and to Tony Bennett for his beautiful song Smile which has helped me through some dark days. I want to leave you with some wise words from my 93 year old Aunt and I hope it helps you as much as it has helped me.

  • Q: You lost a child when she was 27 years old to cancer. What advice do you have for parents who have lost a child? (I will include all the people who have lost their loved ones during this Pandemic)

Let the tears flow, let it all out. Feel all the pain. I cried for four years straight. I cried for her son who wouldn’t have his mother. Before that, I never felt old in my life. But I felt old when Patty died. I was 52 when that happened.

  • Q: You raised seven children and they all get along, how did you accomplish that?

            We traveled from base to base and they got along because they needed each other. I also kept family traditions. We ate every breakfast and every dinner together. We accepted each other for who we were that day. And whatever you earned, that was yours. I let them fight. That’s where you’re supposed to fight – with your family. That’s where you learn to adjust to the real world. I never killed their curiosity. Kids want to come to you – not the other way around. No one is short on love.

  • Q: Last words?

        What women can’t do physically, we can figure out mentally. Most difficulties aren’t catastrophes.

Here’s a snippet of my family and where I come from and I’m so very lucky.

Hang in there everybody and stay on the side of the glass half full.

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Best and Worst Things I’ve Been Told

I can make you a lot of money and you won’t have to live in NJ anymore. In its heyday, stock photography was big money and various stock photo agents actively sought after my partner/husband and me. We had a deep body of travel and portrait images that were valued by many and we had set up meetings with some of the stock houses that were located in NYC – just across the river from where we lived, in NJ. One day we had a meeting with a rep who repeatedly praised our work as she went through our portfolio and made it clear that she wanted to sign us up. Then she said, “I can make you a lot of money and you won’t have to live in NJ anymore.” We didn’t sign up with her, went on to make a lot of money in that part of the business (at that time anyway) and live in one of the most beautiful places in the United States that happens to be in NJ.

We call this the “love” contract. When many photographers were making pretty good money producing and/or licensing “stock” or existing images, one of the big stock outlets decided to roll out the new contract. At that time, stock photo contracts were changing and to be brief, the changes were never in the favor of the content creator. One day, there was a huge meeting of the photographers at their NYC headquarters and the point people from the company came out on stage and joyfully announced the rollout of the new contract, which they called the “love contract”.

That immediately caught my attention but not for the right reasons. Later the audience asked dozens of questions about changes or alterations to the contract, which were answered with replies like “we’ll take that to corporate”. After about an hour of listening to this but not seeing anyone taking notes, I instinctively asked, “How are you going to remember all this?”

They say your print is only as good as your negative. When we were starting out we were very lucky because we were embraced and mentored by a leading art director at a prestigious magazine and he gave us a lot of opportunities. I can honestly say, that knowing and working with this man has changed my life for the better I many ways. One thing he loved to do was to have a luncheon or dinner with the photographer(s) and writers and staff who worked on the article together. We were young and very green and we’d be at the table with some of the legends in the business. During one of those luncheons, a very prestigious photographer and his wife were in attendance. The photographer was going on and on complaining that he couldn’t find an assistant that could make a good print. This particular photographer was well known for complaining. I’m not sure if it was the 2nd glass of wine I had or the fact that I was sympathetic for the assistant but for some dumb reason something popped into my head from what they always told us at Brooks and I blurted out – “You know what they say. The print is only as good as the negative.” I don’t know who laughed harder, the photographer, his wife or our mentor.

We didn’t feel we needed to see you. One day my daughter came home from school and told me that her teachers didn’t feel they needed to see me on parent/teacher night because she was a great student. At the time, our town was growing and class sizes were getting big and I suppose the teachers felt that since there were no problems, there wasn’t the need to talk. I understood their plight, but I have one child and pay dearly for the public schools through high property taxes. So, please don’t tell me I can’t have 10 minutes of your time. When I met with her teachers, they praised her and said they really didn’t have much more to say. I instinctively said, “ I didn’t know it was going to be a one-way conversation.

What’s the worst thing that could happen? When I was headed to Brooks Institute and planning to drive my 10-year-old VW bug from NJ to California, by myself, my Dad told me that I would be foolish and it would be better for me to buy a better car. I immediately said, “How will I pay for it? My dad said, “you’ll get a job”. I said, “What if I don’t get one?” He said, “Gail, what’s the worst thing that could happen?” I thought, well they would take away the car if I couldn’t make the payments, but at least I’ll get to California.

Why not? I got together recently with my friend and fellow filmmaker when she was in town to do a Q&A at a screening of her new movie. She reminded me of something that I once said to her and has stayed with her and inspired over the years. I said, that whenever someone questions me and asks me why I’m doing something that may seem too outrageous or daring, I answer by saying – why not?

 You’re 25 and already making compromises? I call this story my Jay Maisel story and is one of the most important things anyone has ever said to me. I was young and showing my portfolio around in NYC. My love was travel and I wanted to shoot for magazines, but it wasn’t a good time to pursue editorial work, Look magazine had recently shut down and Life had folded for the first time. Everyone was telling me that if I wanted to make a living with photography then I needed to shoot commercial work. I had put together my commercial portfolio and went to see the legendary and blunt NYC photographer, Jay Maisel. He looked at my work and pretty much threw it back at me and said: “This is crap, this isn’t what you want to do – is it?” I told him no, and that I wanted to shoot for magazines and travel but everyone told me that I wouldn’t be able to make a living at it. And the blah blah blah of youthful excuses. He asked me how old I was to which I replied that I was 25 years old. I’ll never forget what he said, “You’re 25 years old and you’re already making compromises!”

“There are no Secrets on Easter Island”

Out of the blue, on a lonely stretch of road, a car slowed to a stop and the driver rolled down the window and yelled out “there are no secrets on Easter Island”. I was on assignment on the island and I was shooting a portrait of this Rapanui man in a very remote spot on the island which was is one of the most remote places in the world. It was also mysterious and a wonderful place for exploration and photography.

One night I attended an indigenous dance performance. Native Rapa Nui Man, Easter Island, ChileIt was exhilarating and alive with sexual energy capturing the primal spirit of the people. I knew immediately that I wanted to photograph him with the barren environment of the island in the background.

He agreed and we set up a time and place. He drove up on a scooter sans makeup and tribal dress and proceeded to strip down naked in the middle of the road using the mirror of our car to apply his makeup. The shoot was memorable and what I remember the most was the fierce wind that was blowing and the engaging spirit of this man. His eyes tell the story and secrets of this mystical island.

Gail Mooney is an award-winning photographer and storyteller. 

 

What’s the Worst Thing that Could Happen?

I was always the “new kid” in school. My family moved more than 10 times before I graduated from high school.  We weren’t a military family, running from the law or in the witness protection program. My Dad was moving up the corporate ladder, our family was growing and it just set up a series of moves.

Being the perpetual “new kid” forced me to take risks every time we moved, forming new friendships, adjusting to new schools, dealing with the inconsistencies in the curriculum from school to school, and learning

gail and wagon
Me, taking a stand in the new neighborhood.

new neighborhoods and the local culture.

In my early years, I was not the one who was initiating “change” or deciding to take a risk – my parents were. Nevertheless it made me the person I am.  As a child I was learning that it was OK to take chances and in fact, it was a good thing. But I also knew that we were not a “normal” family and at times I longed for a life that was less transient and more like the families I saw on TV.

I look back at my upbringing and Roller skaters jump over teammates, Tokyo, JapanI believe that the greatest gift my parents gave me was to teach me that it was OK to take chances.
And in fact when I was afraid to take a risk, I remember my Dad asking me “What’s the worst thing that could happen?” To be honest, I never really thought of anything that was all that bad.
So, is it any wonder that someone like me would opt to go around the world with my daughter, traveling to remote places on six continents, and live out of backpacks for 99 days while creating a movie?

Erin and Gail, Peru
Erin and Gail and children of village along Amazon River, Peru

I was actually going to do this by myself until I received an email from my daughter telling me that she wanted to quit her job and sublet her apartment and go with me.

At first, it surprised me when she said that she wanted to do this with me.  She had only been working for a year after graduating from college and was lucky to have a job. But she was willing leave her life as she knew it, apartment, take a trip around the world for four months and face looking for employment upon her return. Then I realized I shouldn’t be surprised at all, she too had grown up with the notion that “taking a risk” was normal.

These days, I see young people growing up in a society that has been so over litigated in an attempt to make our lives more risk free that it seems like we are teaching our children NOT to take chances. Losing or failing is looked at as a bad thing and that instead everyone has to be a winner.  It seems that fitting in and becoming part of the status quo is what we should strive for rather than being unique or original.  The problem is, if everyone thinks and acts that way, innovation will die.  No on will dare to be different.
In the last few years, I’ve probably had to face more rejections than I’ve had to over my entire career, or at least it’s seems that the way.  On the other hand, I have had the most incredible experiences and successes of my life.  To be honest, I’m scared to death just about every day but I grew up thinking that was normal and that came with growth. Thanks Mom and Dad for giving me the courage to spread my wings.

 

Why Everyone Should Travel

 As I prepare to head out of the country next week I’ve been thinking about why I travel. I’ve been a bit of a rolling stone most of my life, moving 10 times before I graduated high school and pursuing a career as a professional photographer which has taken me to over 100 countries.

Gail at the Great Pyramids 1971
Gail in Egypt 1971

I think if I ever had to give up traveling I would wither and my spirit would die.

Here are my top ten reasons that I think every American (and other citizens of the world) should travel:

  • It gives you a much better perspective on our world rather than just experiencing it virally. Let’s face it, when you are an armchair traveler, you are getting someone else’s perspective.
  •  It makes one grateful for what they have. Many, if not most Americans are very privileged but don’t really have an understanding of that because they isolate themselves in their own environment.
  • You get to be a true diplomat for your country. When I’m traveling I try to give people from other countries and cultures a more realistic idea what an American is beyond our government’s policies and how we are depicted in the movies.
  • It creates lasting memories of importance or at least memories that last longer than buying a consumer product.
  • It teaches you a lot about yourself. When you travel things don’t always go according to plan. You get to see how you handle stress in situations beyond your control.
  • You learn how to communicate. Many times you don’t understand the language and you learn to read body language and pick up people’s vibes.
  • You meet people you would never get to meet at home. It makes you less fearful when you get to meet people from other lands.
  • As a photographer my camera has given me access to incredible experiences that I have shared with the world.
  • You can affect change.
    Gail showing video to children of remote Amazon village, Peru
    Gail with children in small village along Amazon River, Peru

    When you travel you realize that regardless which country you come from we are all part of the human race. We all share this planet and we are all stewards of keeping it healthy.

  • It brings wonder to your life. I have had many awe- inspiring moments and not all of them were at typical tourist sites. Some of my greatest memories are the simple conversations that I’ve had with people all around the world.

Check out some of the images that I’ve captured from my journeys. www.kellymooney.com

Why You Should Preserve Your Family’s Story

I have fond memories of my grandmother telling stories as we lingered around the table long after the family meal had been consumed.  If she never had a story to tell, my mom would.  Maybe that’s why I became a storyteller, as a still photographer and as a filmmaker.

My mother died suddenly and unexpectedly. We had no warning and then one day she was gone from our lives forever.  I’d give anything to hear her voice again. Or hear her giggle.  Or listen to her tell a story that she had told a hundred times. But other than some scattered photos, Mooney Family, Chicago, ILrandom letters and a few mementos, all I have left are my memories of her. But sadly they have begun to fade.

I’m a commercial photographer and videographer and have shot on assignment for magazines, non-profits and corporations all over the world. I love what I do and the value it has for my clients and their products or message and God willing, I will do that till the day I die but I wanted do something more. I wanted to create personal films (videos) about and for families and preserve their legacy in a keepsake memoir. More importantly, I wanted to capture those family stories through the eyes and voices of a family’s loved ones, while they were still here to tell them and before the memories were gone.

After my mother died I did connect with members of the family to interview them. I must tell you that it was awkward at first but somehow I knew that it was important to do. Here is a short trailer about my mom’s story told through her siblings. Her brother had died before I had made this and a sister has died since but I feel very fortunate to have captured their stories when I had the chance.

I am working on a film now about the Pitney family. The Pitneys had inhabited a property in my town for 11 generations and their story is rich in history not only about their family history but also about our nation. Sadly, the Pitney homestead was destroyed by fire this past winter after over 300 years but the family lives on.   I’m so grateful that I was able to capture and preserve a part of their legacy. Please look at the trailer about the Pitney family and the fire and let me know your thoughts.

A film has the power to preserve family stories Nola Mooney, Garden, Michiganwith imagery, interviews, sound and music. Imagine capturing and preserving your family’s story through the power of cinema. Imagine
what a priceless gift that would be for future generations.

A laugh, a giggle, a blurred smile, a glance, a wink, a memory – a life’s story preserved.

 

Top 3 Tips for Photographers, Filmmakers, Writers – Everybody

I’ve had a long career with a lot of successes and failures. Here are 3 tips with examples of lessons I learned along the way.

Get rid of the resistance in your life – Long before I became a photographer, I was on a different path. I was studying architecture at Syracuse University. During the summer of my sophomore year my friend and I went on a hitchhiking journey to Canada. Along the way we stayed with people we met while on the road. I remember one such stay very well. It was pouring outside and we decided to just hang out rather than face the elements. There were quite a few other travelers sitting around the room smoking dope and talking about what everyone talked about those days – their disenchantment with the war (Vietnam) and everything else that was status quo.

Sunset, Arthur County, Nebraska
Sunset – Arthur County, Nebraska

One fellow erupted and said – “I’m sick and tired of hearing the same old complaints – why don’t you all do something about it.” Those words have stayed with me my entire life. To this day I try to get rid of the whiners in my life and be the one who does something.  My proudest achievement to date has been making the documentary Opening Our Eyes, a film about individuals who are creating positive change.

Don’t hide your vulnerabilities – It took me a long time before I could tell anyone one of my biggest embarrassments, but when I did it was liberating. I was working on an assignment about Martha’s Vineyard and Nantucket for the National Geographic Traveler Magazine. I had made an appointment to photograph Walter Cronkite, who was a well-known figure on Martha’s Vineyard. The day before our scheduled appointment, I called Mr. Cronkite to confirm. This was way before cell phones and email and even before everyone had answering machines and his phone just rang and rang and rang. I kept calling throughout the day and the same thing happened. By evening, I was upset because I thought that Mr. Cronkite had stood me up. That night, I had a terrible feeling. I thought perhaps that when I had re-written my production notes and contact info for the job, I might have written down the wrong number for Cronkite. I had kept my old notes and discovered that I had been calling the wrong number all day. Imagine how horrified I was when I discovered that it was I who had stood up Walter Cronkite – not the other way around. I called the correct number, Walter answered and I was profusely apologetic as I explained the situation. He was kind and understanding and rescheduled and then he said, “Why didn’t you look me up in the phone book?” I replied that I assumed someone of his stature would not be listed.   I learned never to make assumptions. It took me years before I could tell anyone this story. It’s really hard to admit mistakes but when you do, you gain trust.

Be who you are – not who you aren’t – I had just graduated from Brooks Institute and I wanted to pursue my passions. I wanted to be a photojournalist and use my craft to gain access to a world full of stories. Before I enrolled at Brooks, I had spent a year backpacking around the world. I had one camera and one lens and came back with my snapshots and a whole lot of desire. But it was a bad time for magazine photojournalism – Life Magazine had just folded (the second time) and everyone was telling me that if I wanted to make a living as a photographer, I needed to do commercial work. I bought into that and built a pretty good commercial photography portfolio. Then I went to see legendary NY photographer Jay Maisel, a man known for being blunt. He looked at my work, threw a print at me and told me it was “garbage”. Then he asked me if this was what I wanted to do.  I told him no, that I wanted to be a photojournalist but that everyone had been telling me to pursue commercial work. He asked me how old I was and I replied “25” and then he looked me straight in the eye and said, “You’re 25 years old and you’re already making compromises”. It changed my life and I remind myself every day to be who I am and dream big, even though I may have to settle for less.

Pricing, Photographers & the Race to the Bottom

The bottom is getting crowded.

I read Seth Godin’s blog daily. He’s usually concise and right on target. His post entitled,”Clawing your way to the bottom” really hits the mark as far as what professional photographers and other visual creators are up against.

I used to make a lot of money shooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.

I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.

The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.

 

 

 

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