Video – Page 7 – Journeys of a Hybrid

November 13, 2013

New Business Models in Photography and Motion – in a Global Economy

This topic comes up a lot these days. You could apply “new business models” to just about any business – not just photography and video. Photography and video, in and of themselves are not business models at all, but rather they are mediums that are used commercially, non-commercially and personally. The business end of photography and video comes when you determine how you want to apply them in terms of today’s markets.

Today’s markets are global. That’s good news and bad news, depending on the type of work you do. If you are a stock photographer or even if you have expanded that into also shooting stock motion footage – your inventory or your content must be unique in some way in order to sustain that type of business model in our global economy. You will need to stand out and offer something unique, if you pursue this type of market.

If you are a commissioned commercial or editorial photographer, cinematographer, or director, the competition is fierce and once again, if you don’t have a unique style or vision, most likely you will end up playing by others’ rules or signing “their” lopsided contracts. It comes down to supply and demand of talent and work, and you will either compete with price or offer something that you do better than your competition.

The good news is, if you are willing to do the work, the world is your stage. The portals for distribution of your “content” are open to all and as “creatives” we are no longer dependent on middlemen. When I get asked to talk about “new business models”, I always look for where the new opportunities are. Where will I be able to carve out my own “new business model”, rather than having to adapt others’ ideas of what that may be. There is a big difference in those two approaches.

I am carving out a business model for who I am creatively, and where I see the most opportunities for what I do well. When I am authentic to who I am and apply this to my work, I am able to deliver my own unique vision and reach the right audience, while maintaining ownership and control over the licensing of my work. I am able to do that not only because technology has enabled me to do that, but more importantly because I have set myself apart from everyone else who has a camera.

Think about it. What are your strengths? What are your passions? Now imagine a business model based on your answers. The world is our stage.

October 21, 2013October 22, 2013

The Past Always Seems Better…….But Was It?

Chris Guillebeau struck a chord with his blog today ,“ The Past Wasn’t Better. Choose the Present Instead”, . He relayed a story about a time his friends got together for a “gaming session”. They had ordered an emulator, which allowed them to play the games of their youth on the modern gaming console of the time. They realized after a couple of hours of playing the “old games” that the games weren’t as fun as what they remembered. They were very simplistic and hard – dying over and over again and not advancing to the next level wasn’t fun – it was frustrating.

Chris made the point that it’s easy to look back with fondness on the good ole days, but our memories get distorted as time passes and sometimes what we looked back on with fondness, never happened.

I had an interesting and somewhat similar experience this past weekend. I had been invited to speak and coach at the 2013 Syracuse University Fall Workshops, which ASMP had contributed to as a sponsor. It was an intensely creative 3-day workshop where journalism students from the Newhouse School, came together with some of the best editors, designers, photographers and multimedia producers working in journalism. It was a hands-on workshop, where students worked with their coaches, to produce their projects (stories), under a tight 3-day deadline. What stood out to me this weekend, was that the “learning” wasn’t a one-way experience. I learned as much as I shared – from the other coaches, as well as from the students. I’m sure I’m not the only coach, who picked up some tips from their students this weekend. I was also inspired and amazed at what is possible now, in terms of new ways to tell a story.

Sure, there are days when I’m simply overwhelmed by technology and the continued learning curve that comes with it. And sometimes, I look back and fantasize how much better it was in the past. At the workshop, one of my students had more than her share of technology mishaps. At one point after losing hours of work, due to a software glitch along with not being able to access her audio files, somewhere in “the cloud”, she remarked with exasperation “ I wish things were like they used to be”. She meant when things were tangible and analog. I quickly replied, “No you don’t because this 3 day workshop would have taken 3 months”. It was a moment when we both had the same realization that Chris Guillebeau had – our memories and perceptions of the old days are sometimes blurred and over glorified.

As much as we remember and long for the old days, the fact is we have it pretty good now. There’s not a day that goes by that I don’t remind myself of that. I choose to focus on what I am able to do in the present rather than look back at what was. If we choose to stay in the past and remember things being better then they are now, we’ll miss out on a whole lot of possibilities. As Chris beautifully sums it up: “Let go of the glory days. Live in the present and build for the future.”

October 3, 2013October 4, 2013

Don’t Let Resistance Win

“Resistance is fueled by fear. Resistance has no strength of its own. Every ounce of juice it possesses comes from us. We feed it with power by our fear of it. Master that fear and we conquer Resistance.”

Steven Pressfield, “The War of Art”

Resistance manifests itself in many ways. Most of us do everything we can, not to recognize the “resistance” in our own lives. We plod along through life, just trying to maintain the status quo of our daily existence and habits, that we never “see” the sharp reefs buried beneath the surface of our relationships, our careers or how we are living our life. We don’t see the reefs, because we don’t want to. We think it’s easier to live a life of denial and that’s exactly what resistance wants.

Misery loves company. Somehow, it makes us feel better about ourselves, when we compare ourselves to other under achievers, procrastinators, people down on their luck or just ordinary people who are extremely unhappy. Essentially, people who don’t take control of their lives, but rather blame circumstances or others. These people are victims of resistance.

There’s a saying “When a door closes – a window opens”. I’ve always been one to focus on the “open window”, rather than the “closed door” but it’s not easy. Any time I’ve had a shift in my life, or a “door closed”, my first instincts are to curl up in a ball, bury my head in the covers, admit failure and give up – or give in to resistance. But I know that if I succumb to those instincts, I won’t even notice the windows that have opened. The funny thing is, most times, those windows were always open – I just never saw them.

I try to recognize those open windows in my life, but in order to do that, I need to battle resistance. That may mean, closing some doors myself.

September 17, 2013September 17, 2013

Past Predictions of the Future Have Been Greatly Exaggerated

One of the blogs that I regularly read is Copyblogger, which provides a lot of great information and insights into content marketing. This past week, Brian Clark wrote a post entitled, The Future of Content Marketing. He writes:

“A bunch of really smart people got together in 1880 to predict the future, according to Jeff Stibel in his intriguing book Breakpoint. These experts were called on to predict how the rapidly growing Gotham would manage into the next century and beyond.

The prognosis was not positive.

NYC was a major source of American innovation in 1880. Skyscrapers, subways, stock exchanges — and it was doubling in size every 10 years. The experts were concerned by this growth, because they projected by 1980, you’d need six million horses to transport all the people who would live there.”

Folks were predicting the future of New York City, looking at it through the eyes of what was technologically possible then. They were more concerned about all the horses and the “crap” that would be produced, than they were about greenhouse gases, because nobody knew what that was.

When I re-ran a blog post How Motion is Changing the Future of Photography, I used a similar analogy, that Ray Kurzweil had given when I heard him speak at NAB. Ray said that, at the turn of the century (the beginning of the 1900’s), if you thought of yourself as being in the “horse and buggy business”, you were doomed to fail because of advent of the automobile. But if you saw yourself in the “transportation business”, you thrived, no doubt because you broadened your view to include the automobile. In my blog, I compared that analogy to what is happening in the still photography business, as the mediums of still imagery and video converge. I received a lot of responses from that post, mostly from people who argued that still photographs would always be around. I don’t disagree with them. I do think there will still be still images in the future – however, I think the still photography business will drastically change from how it is now.

Interestingly enough, every year I’m asked to bid on a still photography assignment for a tourism client. Yesterday, I received the bid packet and there was a profound change. They were not asking for a quote for still photography. They were asking for a quote for video – and not just video – but video shot on a RED camera so that they could pull frame grabs from the footage and use those “still images” in their ads. Now, that’s a game changer.

There’s always a danger in predicting the future and that’s because we tend to use and be influenced by the information and the knowledge that we have now – in the present. What I’ve learned in my many years on this Earth is that the future will be nothing like how we imagine it will be. I know that because what I imagined the future to be, some 35 years ago when I set out to make a career as a still photographer, was very limited in terms of how technology has changed things.

The human need to create will continue to mold a future that is way beyond what most of us could ever imagine.

September 9, 2013

What’s Next for Still Photography? Things We Could Never Begin to Imagine.

One of the only good things about getting older is that I have gained a lot of perspective. I never speculate what the future will hold by limiting it to what’s possible now because…..

When I began studying photography at Brooks Institute in the early 1970’s

I never would have imagined:

That I would own a personal computer that would change the way I communicated with people and ran my business.
There would be the Internet, email and mobile phones.
There would be auto-focus cameras and lenses.
Cameras would be fully automated – if you so choose to use them that way. When I began my career as a photographer, I needed to be a technician, and that meant understanding aperture and shutter speed and a lot of other things that went into making a still image.
I would be shooting still images without film.
I wouldn’t be limited to 36 frames on a roll of film.
I could change the ISO on my camera, as need be.
I could change the white balance on my camera, as need be. (No need for different types of film)
I wouldn’t need to “get it right” in the camera because I could “fix it later in post” with Photoshop or hundreds of other apps.
I could see what I shot – right after I shot it. Without waiting for the film to come back from the lab or taking Polaroids.
There would be data cards and hard drives able to store thousands of images at affordable prices.
I could transmit my images digitally and globally with ease and speed.
I could share my portfolio electronically with virtually anyone, anywhere in the world.
That still cameras would be able to shoot video.
That video cameras would be able to shoot at high resolution with fast shutter speeds – good enough to take still images from the frame grabs.
My mobile phone would be able to shoot high res still images and video.
Magazines and newspapers would publish electronically, running stories online with static and moving imagery – and sound.
I would be able to watch a movie in my own home. (without being wealthy enough to build a home theater with analog projector and sound system). This was before the VCR and DVR were invented.
That feature movies and TV shows (other than soap operas) would be shot in video.
I would be able to make a feature length film without a Hollywood budget and big crew.
I could self-publish and distribute a book or a movie without a publisher or movie studio.
My TV would have access to the Internet (I couldn’t even imagine the Internet)
The Internet would give birth to “new networks” producing original content.
I would be competing and doing business on a global scale – as a small business owner.

A lot of the things I listed seem commonplace or even old technology nowadays. But, I when I first began my career as a photographer, I never would have imagined any of them – not in my wildest dreams.

What do you imagine the future will bring? There’s one thing for certain, if you limit your imagination to what’s possible now – you probably won’t even come close to what’s in store in the future.

September 3, 2013September 3, 2013

Hitting a Nerve

What an interesting week it has been. This past Friday (the day before a long holiday weekend), on impulse, and feeling a little lazy, I shared a link on Facebook to a blog that I had written 8 months ago, How Motion is Changing the Future of Photography. I didn’t expect to get thousands of hits in 2 days time – it had barely gotten noticed when I posted it the first time, back in February, 2013.

What had happened was that Rob Haggart linked to it from his blog, APhotoEditor and it went viral after that – all around the world. That’s what amazes me about the age we live in, that something someone says, or writes can be heard globally in record time. It truly demonstrates the power of “one”. It’s staggering and something I never would have imagined some 35 years ago when I began my career as a still photographer. In fact, most of what is happening now in photography. I never could have imagined – not in my grandest dreams.

What surprised me most about the comments I received from that post, was that most folks just couldn’t begin to imagine the future that I was contemplating in my writings. With the convergence of cameras, in regards to stills and video, I imagined a future, where a still image might not be captured by a “still camera” or by a “still photographer” for that matter. A still image may come from a “frame grab” captured by a video camera. I struck a nerve for sure, and most people thought I was predicting the demise of still photographs – perhaps because of Ron’s headline, excerpted from my text “ I think we are at a tipping point as far as the future of the still photography business”.

To be clear, I do think the photography “business” is at a tipping point, but not just because of the convergence of still and video cameras, but because of the glut of imagery. The iPhone has been the game changer in that sense. Everyone has become a photographer and has a camera on them at all times, taking, sending and sharing millions of still images globally every day. What that means in terms of the still photography industry is that if you want to stay in business as a professional photographer, you will need to create something that is authentic and unique to only you AND more importantly, you will need to provide a product or service that a market is willing to pay for – and pay enough that will sustain you in an industry that requires a reinvestment in tech and gear every two years, minimally.

In my attempt to “get off easy”, by rerunning a blog that I had written and previously posted more than a half a year ago, I learned a couple of things:

Timing is everything
It’s all perspective.

That’s the one good thing about getting older; I have a lot more perspective. I’ve learned that the future is not at all like I imagined it would be. I never could have imagined half the things that are happening right now. And I’m sure that if I’m still alive 20 years from now, it will be a future filled with things and ideas that I could never even begin to imagine.

I will be moderating a panel at PPE this year, sponsored by ASMP “How Motion is Changing the Future of Still Photography”. Our panelists include, Vincent LaForet, Brian Storm and Chase Jarvis. Join us, it will be a discussion you won’t want to miss.

August 16, 2013

The Biggest Mistake Photographers Make in Video Post-Production

I’ll make it simple and provide a quick answer to the title statement – “What is the biggest mistake photographers make in the post production process, when they are just starting out? They think they need to do it all them selves.

Photographers are independent creatures by nature. Most are solo entrepreneurs who create visual content for a living. But when they enter into the business of video production, unless they have decided to work solely as a hired camera operator, they will have to deal with a lot of other creative needs and variables – producing, lighting, shooting, sound, editing, music, motion effects, sound mixing, and color grading to name a few. Unless you are pursuing a career as a backpack journalist, which I have the utmost respect for; you can’t possibly do it all. If you try, you will either go broke, or you will put limits on the quality of your product.

I know how to edit – meaning I know the editing software. But that doesn’t make me an editor. I realized early on, how the craft that a good editor brings to a project could greatly raise the bar on what I produce. Generally, I try to look at all my shot footage and do a very rough first edit. This not only familiarizes me with my material, it helps me keep costs down. I did that on my film, and with 150 hours of footage, it was a long and tedious process. But it also made me intimate with what I had shot so I was helpful to my editor and it made the collaborative process very creative and focused on the story.

Too many photographers stop them selves from getting into video because they think they have to learn how to edit and that it would be another huge software program to learn. Don’t let that be a stumbling block. You can delegate that task to someone who already knows how. More than likely you won’t be composing music for your videos or creating complex motion graphics. You don’t need to learn and do everything and in fact, working with an editor frees you up to start working on another job. It’s a more profitable use of your time, especially when you are invoicing the post-production costs as part of the job.

There are times when I love to work in a solo style or with a very small crew. I love the intimacy it brings to the production. But when it comes to post-production, working in a collaborative way with other professionals is one of the things I love most about video production. It has been a very powerful and creative force in my life and has challenged me in wonderful ways.

July 31, 2013

6 Reasons Why You Shouldn’t Take a DSLR Video Workshop

So many photographers think that buying a DSLR capable of shooting video and taking a workshop on how to use it, is all they’ll need to do in order to get into the business of video production. They couldn’t be more wrong. It’s kind of like someone buying a really “good” camera, and thinking that’s all they need to be able to shoot a professional photography assignment. And yet, so many of my professional photographer colleagues continue to think that it’s about the camera, instead of the skill set.

For starters, most of the professional video productions I do,I wouldn’t be able to shoot with a DSLR camera. Don’t get me wrong, a DSLR can produce stunning video, but those cameras fall short on certain tasks. More importantly, they won’t necessarily meet the expectations that many high-end advertising art directors require. You’ll look like a fool if you show up with your DSLR kit when they expected a lot more in the way of gear.

I get quite annoyed when I see the proliferation of DSLR video and filmmaking workshops that mislead photographers that this “tool” or camera will be sufficient for any and all video assignments – because it won’t. It may be fine for a wedding shoot and I even made a feature length film with a DSLR, but for a lot of corporate jobs I shoot – it just doesn’t cut it.

My advice to photographers who want to learn video:

Learn how to think and shoot video. It’s not just about the camera. When I shoot motion, I’m thinking and shooting much differently than I do for stills.
Pick the right camera for the job. That means you’ll have to know how to use a traditional video camera or a more sophisticated camera like a RED or hire someone who does.
If you contain your video experience and knowledge to the DSLR, realize that your competition will be fierce. The buy in price is low – so you won’t be the only one who thinks they can buy a relatively inexpensive camera and go after video jobs.
Stay away from DSLR workshops. They are way too limited and limiting. Plus, they are based on technology that changes way too fast. It may be tempting – but you’ll place yourself in the lower end crowd and will most likely be competing on price. How low are you prepared to go – or can you go and stay in business.
Learn video and/or filmmaking the right way. Don’t make it dependent on a particular camera. Learn the cinematic language and how to translate the message in a motion medium.
The business of video is much different than that of still photography. If the workshop you are thinking about taking doesn’t address sound business practices – move on. You can lose your shirt on a video production if you don’t know how to price and/or structure your shoots.

Think about it. If you were just starting out and learning photography – would you take a workshop that was about a particular camera? Obviously not, so why would you approach learning video that way?

For more information about video production check out Gail’s guide The Craft and Commerce of Video and Motion

July 26, 2013July 26, 2013

Rejection Therapy

A few weeks ago, I attended the World Domination Summit in Portland, OR. Any time I‘ve mentioned this conference to my friends, their eyes get wide and they all want to know more about it. Essentially, WDS is a worldwide gathering of creative, unconventional people who want to live a remarkable life in a conventional world.

This was my second time attending WDS and I was inspired, enlightened, invigorated and awed by the speakers like Jonathan Fields, Nancy Duarte, Tess Vigeland, Chase Jarvis and many others. There was one speaker Jia Jiang that really resonated with me. He talked about his 100-day “rejection therapy” project. You can watch Jia’s talk online. He must have struck a chord with a lot of other people as well, because he brought the house down.

I’m certainly not a stranger to knowing what rejection feels like. The last two years of my life I have been rejected more times than I have probably in my entire life. It’s not that I’ve been seeking ways to get rejected. It’s because I’ve pushed myself into new and foreign territories – I mean that both literally and figuratively. For example, I challenged myself in my career by producing a big film project that literally took me around the world. But when I think about the “journey” part and the production of that film, it pales compared to the hard work, time, blood, sweat and plenty of tears on getting the film seen. I got scads of rejection letters and emails from film festivals, distributors and agents but most outsiders see only my successes.

When I heard Jia talk about his rejections that led to his “rejection therapy”, I understood exactly how he felt. In a way, I’ve lived my life like Jia’s rejection therapy. But, it wasn’t because I set out to heal myself from some missteps and misses that didn’t work out for me. As I look back at some of the things that I’ve done in my life, I realize now that I was simply naively bold enough to do them.

I can’t really say that I have ever gotten used to rejection. It continues to hit me hard at times. But when that happens, I stop and I think about all the wonderful and crazy things that I’ve done in my life that never would have happened if I had let my past rejections stop me. I suppose I’m like one of those blow up punching bags that keeps popping back up.

July 13, 2013

5 Tips for Filmmakers (and other artists) for Building an Audience

The good news for Indie filmmakers, musicians, photographers and new media artists is that technology enables us to take control and distribute our own work to the masses or a more targeted niche audience. The bad news is that even though we are able to reach a global audience without giving the lion’s share of our profits to an agent or distributor – it’s a lot of hard work.

When I completed final production on my first feature documentary, Opening Our Eyes, I knew I was hardly finished with this film, not if I wanted people to see it. Since most filmmakers make their movies to be seen, they need to decide how they want their movies distributed and marketed. As a filmmaker, do you want to delegate this task to a distribution company or do it yourself? Will you be one of the lucky 1% of filmmakers who get their films picked up for distribution? If not, do you have a plan on how to do that?

1. Identify and build audience – Regardless if you decide to sign with a distributor or distribute your work yourself, the most important part of marketing and distributing a film is to identify and build your audience – and you should start building your audience before the film is finished. As soon as I made a commitment to make a film, I started blogging about it. I created a blog specifically about the film where my daughter and I talked about preparing for and taking a 99-day journey around the world. I also wrote about the making of the film on this blog where I talked about gearing up for it as well as the post-production process. I didn’t realize it at the time, but I was building our niche audience.

2. Have a social media plan:

Decide on platforms – Twitter, Facebook, Tumblr, Google+, YouTube, Vimeo
Carve out the time to engage
Decide where the content will come from – behind the scenes photos or footage, blogs, podcasts?
Who and where is your audience? Find other Facebook groups or pages and followers who are interested in the same topic as yours. Collaborate. Build your Twitter followers same way.

3. Finding true fans – Since most filmmakers will most likely NOT have a mega hit with huge profits, the best thing a filmmaker can do is build their “true fan” base. First you should ask yourself how many “true fans” would you need to sustain yourself as a filmmaker? And by true fan, I mean people who are willing to buy whatever you are selling, be it a book, a DVD, a music download or a t-shirt. The key to growing your core “true fans” is to engage them by sharing interesting content as opposed to just selling something.

4. Be consistent and stick with it – Like anything else, building an audience takes time. Be prepared to constantly interact and engage your audience by sharing relevant and interesting content with them. You’re building a tribe or a community.

5. Find likely partners – Making films is a collaborative effort. Similarly, for filmmakers to be successful in marketing their films they need to find their core niche. One great way to find your niche audience is to identify like minded groups and share links. The non-profit my daughter works for partnered with us and we frequently share each other’s news with our followers.

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