Category: Women

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Business Tips for Photographers in a Multiple Media World

In the blogging sphere of photography and video there is a lot written about gear and how to use it, but precious little written about business.  Chances are, if you are photographer who has been in business for more than 10 years then you know that technology has not only changed our tools, it has changed the way we do business.

For starters we are doing business in a global economy and with that comes pluses and minuses.

Cuba-3858
Havana, Cuba

One huge plus is that we are able to reach a much wider audience than ever before. That is if you have an understanding of how to do that and take advantage of the opportunities that are out there.  One minus or downside is if we don’t adapt our dated business models in a business that has seen monumental changes we won’t be able to compete.

As commercial photographers we are in the visual communications business.  We create imagery that delivers a message or tells a story for a variety of markets including; advertising, corporate, architectural, editorial and others.  Each market has a need for visual content and these days that encompasses both still photography and video.  In the last couple of years the lines dividing these two mediums have faded away at least in terms of how content is consumed in our culture. What’s next – VR (virtual reality)?

Here are a couple of tips to help photographers prosper in our multi-media world:

  • Decide what your company will offer.  Will you only provide still imagery?  Or will you expand your business and offer both still photography and video? Are you quick to answer the question with; “I don’t want anything to do with video” ? The problem with that answer is that most of your clients probably have a dual need for stills and video.  Are you going to send them away to your competition?  Or will you keep your clients in house and take care of their video needs by hiring or outsourcing? That’s a different way of thinking and has the potential to broaden your revenue stream.
  • Decide what role you will play if your company does offer video?  Will you be the director and work with a camera operator?  Or will you assume the role of a DP (Director of Photography) and direct as well as operate the camera?
  • What will you outsource and what will you keep in house?  Maybe you want to expand your business by offering both still photography and motion but you’d prefer to just shoot the still photography and outsource the video.  In that case you could assume the role of the producer and oversee or outsource the video production.
  • Reassess your insurance.  Video productions have a lot more variables. They also usually have larger crews.  More than likely you will need to upgrade your current insurance policy to accommodate and cover that.
  • Change your paperwork.  Make sure that you go through your talent and property releases and modify the language for multi-media.  Change any and all boilerplate contract language to include video (motion).
  • Licensing.  Regardless, if you decide not to expand into video production you will have to contend with the fact that your still images won’t always be used in a stand-alone fashion.  Many still images will be commissioned and/or licensed as part of multi-media projects and that has a dramatic effect on licensing. And if you do decide to expand into video production you too will be licensing other people’s work.
  • Understand new business models.  Let’s face it things have changed in the business of photography.  Photography has become ubiquitous and the competition is fierce.  You are not only competing with professional photographers – you’re competing with semi-pros, amateurs AND video production companies.  One thing is certain, it’s never been more important to have an understanding of multiple mediums and to be unique and stand out amongst the noise. There are no templates you should follow.  Be authentic and true to yourself.
  • Keep an eye out for the next big thing. At this year’s NAB (National Association of Broadcasters) Virtual Reality had a big presence. I’m not quite sure if it’s for me but I will follow the trend and keep my options open.

Check out more tips and information in my ePub The Craft and Commerce of Video and Motion.

 

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Happy Birthday to John Lennon and Jackson Browne

Today marks the birthday of two of my music icons John Lennon and Jackson Browne. John would have been 76 years old johnlennon1if he had not been killed. Their songs have given me happiness and comfort throughout my life. When I first really discovered music during my prepubescent years, it was the music of Beatles that resonated with me. It woke me up and gave me a sense of belonging along with millions of others inflicted with Beatlemania. As time went by their music changed as they became more experimental and the world changed as well.

I recently saw Ron Howard’s film, “Eight Days of the Week” the other night. It was about the Beatle’s touring years. It was beautifully edited and the sound was superb and I looked at it with the eyes and the appreciation of a grown woman who was now a photographer and filmmaker. It gave me a new perspective about their early days than the one I had when I was a smitten preteen. Back then I was just another young girl who was overwhelmed by these lads from Liverpool.

I had attended both of the Beatles concerts when they played Shea StadiumBeatlesTicket4 copy in 1965 & ‘66. Even though I had been there it was the first time that I had actually heard what the Beatles played that night. My family had just moved from Rochester, NY to the NYC area and my dad had somehow obtained 4 tickets to the show in his company’s box seats at Shea. It will go on record as probably the best gift my father had ever given me. It was more of an event than a concert. It quickly became historic and an event I will always remember.

As I got older and had experienced a couple of real relationships with the opposite sex, I moved to California. It was the early ‘70’s, and it was a different time and a different culture.JB I became captivated by the early California sound of Joni Mitchell, Crosby Stills and Nash, the Eagles and of course Jackson Browne. Their music defined an era and my young adult life. Jackson’s songs brought awareness of social issues and motivated the huge demographic of baby boomers to take action. To this day I remain a huge fan of Jackson Browne’s and try to see him in concert at least twice a year. In some ways his lyrics became my religion.

Music makes us happy, provokes us to take action and comforts us when we’re down. It’s universal. I think back to the 1960’s and how the Beatles and their music had gone viral. That was way before we had the Internet and social media platforms and I wonder, how did that happen? I suppose the stars were aligned and it was simply “the right time” to create one of the biggest phenomenons in music of all times. Of course it had a little help pushed by the emerging demographic of baby boomers who were ready to take the world by storm.

I wonder what John Lennon would have gone on to do in his life, if he hadn’t have been stopped by a bullet some 40 years ago. His music will live on and I will keep going to Jackson Browne shows as long as he keeps giving them. Their music is the sound track of my life.

Jackson Browne in concert
Jackson Browne in concert
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Top 3 Tips for Photographers, Filmmakers, Writers – Everybody

I’ve had a long career with a lot of successes and failures. Here are 3 tips with examples of lessons I learned along the way.

Get rid of the resistance in your life – Long before I became a photographer, I was on a different path. I was studying architecture at Syracuse University. During the summer of my sophomore year my friend and I went on a hitchhiking journey to Canada. Along the way we stayed with people we met while on the road. I remember one such stay very well. It was pouring outside and we decided to just hang out rather than face the elements. There were quite a few other travelers sitting around the room smoking dope and talking about what everyone talked about those days – their disenchantment with the war (Vietnam) and everything else that was status quo.

Sunset, Arthur County, Nebraska
Sunset – Arthur County, Nebraska

One fellow erupted and said – “I’m sick and tired of hearing the same old complaints – why don’t you all do something about it.” Those words have stayed with me my entire life. To this day I try to get rid of the whiners in my life and be the one who does something.  My proudest achievement to date has been making the documentary Opening Our Eyes, a film about individuals who are creating positive change.

Don’t hide your vulnerabilities – It took me a long time before I could tell anyone one of my biggest embarrassments, but when I did it was liberating. I was working on an assignment about Martha’s Vineyard and Nantucket for the National Geographic Traveler Magazine. I had made an appointment to photograph Walter Cronkite, who was a well-known figure on Martha’s Vineyard. The day before our scheduled appointment, I called Mr. Cronkite to confirm. This was way before cell phones and email and even before everyone had answering machines and his phone just rang and rang and rang. I kept calling throughout the day and the same thing happened. By evening, I was upset because I thought that Mr. Cronkite had stood me up. That night, I had a terrible feeling. I thought perhaps that when I had re-written my production notes and contact info for the job, I might have written down the wrong number for Cronkite. I had kept my old notes and discovered that I had been calling the wrong number all day. Imagine how horrified I was when I discovered that it was I who had stood up Walter Cronkite – not the other way around. I called the correct number, Walter answered and I was profusely apologetic as I explained the situation. He was kind and understanding and rescheduled and then he said, “Why didn’t you look me up in the phone book?” I replied that I assumed someone of his stature would not be listed.   I learned never to make assumptions. It took me years before I could tell anyone this story. It’s really hard to admit mistakes but when you do, you gain trust.

Be who you are – not who you aren’t – I had just graduated from Brooks Institute and I wanted to pursue my passions. I wanted to be a photojournalist and use my craft to gain access to a world full of stories. Before I enrolled at Brooks, I had spent a year backpacking around the world. I had one camera and one lens and came back with my snapshots and a whole lot of desire. But it was a bad time for magazine photojournalism – Life Magazine had just folded (the second time) and everyone was telling me that if I wanted to make a living as a photographer, I needed to do commercial work. I bought into that and built a pretty good commercial photography portfolio. Then I went to see legendary NY photographer Jay Maisel, a man known for being blunt. He looked at my work, threw a print at me and told me it was “garbage”. Then he asked me if this was what I wanted to do.  I told him no, that I wanted to be a photojournalist but that everyone had been telling me to pursue commercial work. He asked me how old I was and I replied “25” and then he looked me straight in the eye and said, “You’re 25 years old and you’re already making compromises”. It changed my life and I remind myself every day to be who I am and dream big, even though I may have to settle for less.

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In honor of Woman’s Equality Day

Taylor Laverty, Pilot of Good Year Blimp, Carson, CA
Taylor Laverty, Pilot of Good Year Blimp, Carson, CA Shot for Like a Woman

In honor of upcoming Woman’s Equality Day http://ow.ly/I0kY303lQUQ #askhermore #mediawelike #representher #unmasked #notbuyit/ #distrustthenarrativeIn honor of Woman’s Equality Day

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Pricing, Photographers & the Race to the Bottom

The bottom is getting crowded.

I read Seth Godin’s blog daily. He’s usually concise and right on target. His post entitled,”Clawing your way to the bottom” really hits the mark as far as what professional photographers and other visual creators are up against.

I used to make a lot of money shooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.

I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.

The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.

 

 

 

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What I Would Say to my 30-Year-Old Self

Most folks would write about what they would say to their 20-year-old self, but I chose to address myself a decade later when I’ve had some time to experience more of life.

You’ll be OK – How many of us have thought at times that things will never work out? I have survived a lot of experiences that I thought I would never get through. I’ve done some stupid things and made some dumb decisions. Some have taken their toll but I’m OK.

Don’t confuse “young” with “emerging” – It’s common in our culture to equate youth with fresh or emerging. Don’t tell yourself that this will be the only time in your life that you will “emerge”. I was young when I first started out but I am only now “emerging” in terms of my craft. I am creating from a lifetime of experience and my authentic self.

 Business is personal – Relationships are what it’s all about. People will come and go in your life in both business and personal. Be mindful of the relationships that have value and keep those connections secure. As singer/songwriter Don Henley wrote, “you get the best light from a burning bridge”.

Don’t preach to the choir – Don’t just hang out with likeminded people. It’s boring and provincial. Broaden your perspective by connecting with people who are different ages, genders, races or religions. It will bring more understanding and tolerance in your life and others.

Don’t be a quitter – but know when to walk away – I tell folks, “I’m not a quitter. I don’t even walk out of a bad movie”. I’m tenacious and it has gotten me far in my life. At a film festival where I won best documentary, I told a filmmaker that I might have never started to make my movie if I knew that I would still be involved with it, 3 years later. He told me “that’s normal” and then said “you’ll know when it’s time to walk away”. I have found that to be true with all kinds of things – not just making movies.

Make each day count – I’m paraphrasing a bit,

LeonardoTitanic
Leonardo di Caprio, Titanic

but in the movie Titanic, Leonardo di Caprio’s character, Jack makes a remark about making each day count. I love that scene. Life goes by in a blink.

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Are You a Woman in a Man’s World?

“Hey, it’s an ice cream man – who’s a lady!”  I was the lady…

It was the first year that Good Humor hired women as ice cream truck drivers. It was the summer after my freshman year at college, when I applied for a job as a driver. I fibbed and said that I could drive a standard transmission so I would get the job.  I got the job and as I bucked out of the Good Humor lot on my first day, I learned how.

I have always been the “token” female in my professional circles throughout my life.  To be honest, I never set out to be a front-runner for my gender or to prove a point. I simply followed my interests and and didn’t let the naysayers stop me from what I wanted to do. I just went for it.

In my profession of still photography there are definitely more women in the business now, than when I started.  At times it has been challenging and no doubt many opportunities were lost simply because of my gender.  But I was tenacious and I was passionate about photography and the access my cameras would give me to the lifestyle I wanted. I wanted to explore the world and experience places and events and share them with others. I’ve spent a lifetime doing just that.

I’m amazed at what technology has enabled me to do in my life and in my profession. I have been able to utilize the tools of today and the plentiful electronic distribution portals to bring awareness to various issues or cultures through my still images and motion. Currently, I’m working alongside my partner, Tom Kelly on a project entitled Like a Woman. It’s a series of short films and environmental still portraits of women who are working in male dominated professions – a subject I can certainly relate to.  We’ve just finished our

Taylor Laverty, Pilot of Good Year Blimp, Carson, CA
Taylor Laverty, Pilot of Good Year Blimp Spirit of America

 latest film about Taylor Laverty, a female pilot for the Goodyear blimp, the Spirit of America. She is one of only three female blimp pilots in the world. Taylor amazes me with her skills and professionalism and I am grateful to see the strides going forward in gender equality. 

Change happens slowly,  until it eventually becomes the norm.  By creating these short films I hope to nudge change along a little quicker and  inspire other women to reach for opportunities that are out there and used to be off bounds – not that long ago. I am always looking for interesting stories about women who are paving the way in fields where few women have gone before.  Please contact me.

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Video Editing – Some Tips Not to Forget

I have a love/hate relationship with video editing, depending on which point I’m at. HotShoeExtensionExtenderMy initial ingestion of content and first edit is always tedious, but once I’ve edited the time line sound bites, I feel as though I’m more than half way there. But sometimes I lose sight of some critical thoughts in the process. Here’s a few:

  • Remember your commitment / story. Your story gets told and comes alive in the editing. If you don’t have a clear and concise message or story that you want to tell, then go no further, until you do. I have found when editing the latest short film in the Like A Woman series, that there is more than one message to relay. This video is about Simona de Silvestro, one of the few female professional race car drivers who races for the Andretti Autosport Team in Formula E (electric). It has two themes – one, about a woman in a man’s profession and another about electric racing. It’s tough to get across one theme in a film that is less than 3 minutes long, let alone two themes. I knew that I needed to be concise and to deliver the messages organically without forcing the issues. As much as Simona is one of the few females in this profession, she still wants to be known as the best driver she can be .
  • Let a piece breathe. I always make the mistake of trying to squeeze too much dialog into a short piece. It took me a dozen cuts, each time, taking out soundbites and stretching them over added b-roll to get the balance just right. Breathing gives the audience a rest and allows them to digest the information better.
  • Don’t try to be perfect. In an effort to leave no stone unturned in regards to my b-roll, I initially went through everything and then put all the selects on a timeline (or in a event). It was the first time we shot 4K GoPro footage and I put that in a separate event on a timeline. It was a big mistake. It took me a long time to make the timeline and an even longer time to look for a clip within the timeline. Next time, I will edit my clips from my bin and mark “favorites” as I go along, which is what I usually do, and is much faster.. Not sure why I departed from that approach, but I learned my lesson.
  • Audio is everything. The interview with Simona was challenging. We were literally in a tent set up on the side of an active roadway. Even with a shotgun mics and a lavalier with an undercover we still picked up some background noise of the traffic. I did everything I could think of to blend the sound including S-Curve transitions and adding another noise track to fill in the dead air spots. I’m not totally happy with it, but I’d like to up my skills in audio mixing. My only consolation is that the story is about racing, so the audio is somewhat acceptable.
  • 4K – What a memory suck! I love the results from the GoPro Hero 4 Black but the clips are difficult to view as it can be sluggish. But, because my final output is HD 1920X1080, I was able to crop the 4K and/or blow it up and it looked great.

Check out the other short videos and portraits on the Like A Woman channel. And please like our FB page.

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How a Personal Project Can Augment a Career

I’ve shot 10 short films for my latest project entitled,  Like a Woman. The project is about women who work in traditionally male-dominated professions. Sadly, there are a lot of professions to choose.  The latest films consist of profiles of Simona de Silvestro,

Simona de Silvestro, Formula e Race Car Driver, Berlin, Germany
Simona de Silvestro, Formula e Race Car Driver, Berlin
Taylor Laverty, Pilot of Good Year Blimp, Carson, CA
Taylor Laverty, Pilot of Good Year Blimp, Carson, CA

a Swiss, female, Formula e (electric) race car driver for the Andretti team, Taylor Laverty, a pilot for Good Year Blimp (airship) and Tayna Ragir

Tanya Ragir, Sculptor, Los Angeles, CA
Tanya Ragir, Sculptor, Los Angeles, CA

, a talented sculptor. Every one of these women was inspirations to me.  I have been a minority female photographer and filmmaker for almost four decades.

I have come to the realization that success has been about my journey and pushing my own boundaries. Many times I have been well paid, but I define my successes by the value of the journey, not by the monetary gain. My memory  is full of incredible experiences, including the last three – riding the Good Year Blimp, being in on the race track in Berlin with the Andretti team and meeting multi-talented sculptor Tanya and significant other David, both who energized my mind and spirit and awed me by their creativity.

I came away from these three experiences enforcing what I knew already, that a   “personal project” has a life of its own and that they have been an outlet for what is inside me. These projects they’ve given me PR value and memorable experiences, but most of them have been timeless and continue to resonate with me as well as others, years after the fact. I suppose,  I already knew that but it wasn’t until David told me that my Delta Bluesmen film (which I created more than a dozen years ago) excited him and made him want to see more, that the thought hit home. I touched upon a subject that was near and dear to him and he let me know about it and that made my afternoon. It may seem like a small gesture, but his acknowledgment and appreciation will stay with me a lifetime.

I have been very blessed in my life and I should remind myself of that more often. I became a photographer a very long time ago because I felt that the craft would provide me with access to a lifetime of memories and the means to create awareness. Every so often, I get reminded of the why I became a photographer and visual communicator and whenever I have, it has buoyed my spirit when I needed it the most.

Thank you to all my subjects, Good Year, Andretti and TE Connectivity for all your gracious help and support. Stay tuned for the short films.

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Traveling Solo (as a woman)

I’ve been traveling solo to all corners of the globe since I made my first big trip hitchhiking half way around the world when I was 19 years old. That was decades ago. I no longer hitch hike and I prefer to stay in a nice hotel over a youth hostel these days, Hanoi-0347but I still spend a great deal of my time – traveling solo. You can see some of the images I’ve made on these journeys on www.kellymooney.com

Whenever I tell someone that I will be traveling somewhere – solo – they usually respond with the same question: “Aren’t you afraid? I generally answer with my own question: “Afraid of what? Safety is a common concern, especially from women – and for good reason – but fear or fear of the unknown shouldn’t stop you. I do believe that being fully prepared prior to heading out solo is the best course of action to minimize fears.

Some of the biggest pros of traveling solo is having the flexibility of making your own itinerary and schedule, immersing yourself in the local culture and meeting people you probably never would have if you had not been on your own. Those things far outweigh any fears or trepidations I may have.  I’m more afraid of having regrets because I let my fears stop me.

Some tips:

  • Be prepared – research. Good research ahead of time can eliminate a lot of problems. And I don’t mean, just researching hotels, restaurants and the sites but research the local customs, other traveler reviews online, scam alerts, US State Department warnings or simply talk to someone who has gone before you. So, be prepared and do your research before you go, but don’t forget to leave time in your itinerary to let serendipity happen. Those moments make for life’s greatest memories.
  • Alert your bank and credit card companies before going overseas. My ATM card and credit cards are my lifelines when I’m traveling, especially when traveling solo. I need to make sure that they will work when I’m in a foreign country and not blocked. Many times if a credit card company sees unusual behavior on one of your cards – especially foreign transactions, security may put a block or hold on your card, suspecting fraud. I call a couple days before I leave on an overseas trip to give the appropriate companies a heads up.
  • Make copies of your itinerary and important documents. I make a few copies of any credit cards I’m taking, my passport, visas, flight itinerary, hotel info and any other important information. I leave one copy behind with my husband and take a few copies with me and keep them in separate places. I also keep a contact list of important phone numbers etc. and store them on my electronic devices, but I also have printed copies with me. If I do get robbed or lose something, I am in a better position to get assistance.
  • Keep your passport in hotel safe. I am keenly aware of where my passport is at all times. When I’m at my destination, I leave my passport in my hotel room’s safe. When I’m traveling, I keep my passport in the same place at all times. That makes it easy when doing a checklist to make sure I have everything after going through security.
  • Know before you go. Perhaps the most intimidating times for a solo traveler is upon arrival in a foreign place. If you aren’t comfortable with public transportation or even grabbing a cab, then have a pick up waiting for you at the airport or train station. If you do take a cab – make sure you negotiate what the price should be before you get in – even if it is a metered cab. Also, find out how long it should take for a taxi to get you to your destination. It’s a good idea to get familiar with the currency exchange rate. Nowadays it’s easy to get foreign currency out of an ATM machine but you should know the exchange rate so that you know how much to exchange. I just returned from Vietnam and I did not check the exchange rate before I got there. At the ATM machine I was given a choice of withdrawal amounts and selected the lowest amount of 350,000 Dong. Little did I know it was less than $20.
  • Don’t look like a tourist. I’m a photographer but I don’t want to stand out by looking like one. Not only is it not a good idea from a safety point of view, walking around a city with two cameras dangling around my neck or wearing a photo vest stuffed with gear, it’s not conducive to getting good images. The biggest plus of traveling solo as a photographer as opposed to traveling in a group is that I am able to blend in more, be more discreet and get more intimate images than if I’m in a group of people all shooting the same thing.
  • Don’t eat room service. It can be lonely and some women are even intimidated dining alone but don’t cheat yourself out of a cultural experience by eating alone in your room. I frequently eat in outdoor cafes. It’s more casual, more conducive to solo diners and has the extra added bonus of people watching. It’s hard to be lonely in that type of environment. In many countries, it’s quite normal to seat an individual at an empty seat at someone else’s table. I enjoy this because it’s an icebreaker and is a great way to meet people.
  • Don’t be shy – mingle. One of the best parts about traveling solo is that I immerse myself more in the culture of where I am. Most times I don’t seek people out to talk to – they usually initiate a conversation with me, mostly out of curiosity. I have had a lot of great experiences by meeting people this way. I am cautious, but at this point in my life I can usually size people up if they are trying to scam me or not. It’s become almost instinctive. For the most part though, it has opened up many opportunities that I may not have taken if I had been traveling with someone else or in a group. It’s also beneficial to talk to other travelers. I have had a lot of great experiences that I never would have had if other travelers hadn’t made me aware of them.
  • Use common sense. Be trusting and open but be aware. Don’t walk down unlit streets by yourself at night. Don’t wear a lot of jewelry or flash around a lot of expensive gear. Be mindful of your bags and belongings at all times, never leaving them unattended. (One of the cons of solo travel is not having someone to watch your back or your stuff.). Most of all – Go with your gut. If something doesn’t feel right, then it probably isn’t.
  • Be confident. If you look confident, you will be less likely to be a target. Most problems occur when a traveler is doing something that makes them an easy mark – getting intoxicated, not being mindful of their belongings or venturing into unsafe areas.   Don’t let yourself become an easy mark.

I’d love to hear other tips solo travelers have or experiences they’d like to share.