Journeys of a Hybrid

September 3, 2013September 3, 2013

Hitting a Nerve

What an interesting week it has been. This past Friday (the day before a long holiday weekend), on impulse, and feeling a little lazy, I shared a link on Facebook to a blog that I had written 8 months ago, How Motion is Changing the Future of Photography. I didn’t expect to get thousands of hits in 2 days time – it had barely gotten noticed when I posted it the first time, back in February, 2013.

What had happened was that Rob Haggart linked to it from his blog, APhotoEditor and it went viral after that – all around the world. That’s what amazes me about the age we live in, that something someone says, or writes can be heard globally in record time. It truly demonstrates the power of “one”. It’s staggering and something I never would have imagined some 35 years ago when I began my career as a still photographer. In fact, most of what is happening now in photography. I never could have imagined – not in my grandest dreams.

What surprised me most about the comments I received from that post, was that most folks just couldn’t begin to imagine the future that I was contemplating in my writings. With the convergence of cameras, in regards to stills and video, I imagined a future, where a still image might not be captured by a “still camera” or by a “still photographer” for that matter. A still image may come from a “frame grab” captured by a video camera. I struck a nerve for sure, and most people thought I was predicting the demise of still photographs – perhaps because of Ron’s headline, excerpted from my text “ I think we are at a tipping point as far as the future of the still photography business”.

To be clear, I do think the photography “business” is at a tipping point, but not just because of the convergence of still and video cameras, but because of the glut of imagery. The iPhone has been the game changer in that sense. Everyone has become a photographer and has a camera on them at all times, taking, sending and sharing millions of still images globally every day. What that means in terms of the still photography industry is that if you want to stay in business as a professional photographer, you will need to create something that is authentic and unique to only you AND more importantly, you will need to provide a product or service that a market is willing to pay for – and pay enough that will sustain you in an industry that requires a reinvestment in tech and gear every two years, minimally.

In my attempt to “get off easy”, by rerunning a blog that I had written and previously posted more than a half a year ago, I learned a couple of things:

Timing is everything
It’s all perspective.

That’s the one good thing about getting older; I have a lot more perspective. I’ve learned that the future is not at all like I imagined it would be. I never could have imagined half the things that are happening right now. And I’m sure that if I’m still alive 20 years from now, it will be a future filled with things and ideas that I could never even begin to imagine.

I will be moderating a panel at PPE this year, sponsored by ASMP “How Motion is Changing the Future of Still Photography”. Our panelists include, Vincent LaForet, Brian Storm and Chase Jarvis. Join us, it will be a discussion you won’t want to miss.

August 30, 2013

Change

“The secret of change, is to focus all of your energy, not on fighting the old, but on building the new.” Socrates

“Change before you have to.” Jack Welch

“Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” Margaret Mead

“If you do not change direction, you may end up where you are heading.” Lao Tzu

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin

“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” Steve Jobs

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw

“Change brings opportunity.” Nido Qubein

“To improve is to change; to be perfect is to change often.” Winston Churchill

“If you want to make enemies, try to change something.” Woodrow Wilson

“There is nothing permanent except change.” Heraclitus

“It’s the most unhappy people who most fear change.” Mignon McLaughlin

“If there is no struggle, there is no progress.” Frederick Douglass

“Progress is a nice word. But change is its motivator. And change has its enemies.” Robert Kennedy

“One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people’s minds.” Frank Zappa

August 24, 2013August 26, 2013

What Professional Photographers Can Learn From Kodak

To cut right to the point, Kodak

The logo from 1987 to 2006. “Evolution of our brand logo”. Eastman Kodak . . Retrieved 2007-09-26 . (Photo credit: Wikipedia)

found out that “quality” wasn’t necessarily what the public wanted. In Seth Godin’s blog today, “Misunderstanding quality”, he states:

“It turns out that what people actually wanted was the ability to take and share billions of photos at vanishingly small cost. The ‘quality’ that most of the customer base wanted was cheap and easy, not museum quality.”

He goes on to say:

“Quality is not an absolute measure”

Before you shoot me, or Godin, stop and think about the world we live in where we are bombarded by millions of images daily. Some are great, some mediocre and some are really bad in terms of quality. Add to that the millions of videos on You Tube and we are witnessing an avalanche of imagery. It makes my eyes glaze over and my head hurt just to think about it, let alone try to digest it all. But the fact is that we have become a culture where imagery is quickly replacing text to communicate.

So, with imagery becoming so prolific in terms of how we communicate, why are so many professional photographers struggling or going the way of Kodak and Polaroid? Because they assume that the general public wants quality images. Quite honestly I wonder if most people these days even notice the difference. Like Seth says, they just want to take photos and share them with their friends. Ironically, companies like Kodak, Polaroid, and other camera manufacturers, along with the ever-growing supply of electronic platforms enable us to do this easily and cheaply.

So how does a “professional” photographer compete in a culture that doesn’t always appreciate or need quality imagery? Two suggestions – recognize what the market wants and is willing to pay for and produce something that is unique and authentic to whom you are. Oh, and one more thing – don’t whine about the state of the industry because it won’t do you any good. Instead, of looking in the rear view mirror and lamenting the past, embrace the opportunities that technology has brought to our craft and prosper. And remember that “change” is inevitable, so stop resisting it.

August 16, 2013

The Biggest Mistake Photographers Make in Video Post-Production

I’ll make it simple and provide a quick answer to the title statement – “What is the biggest mistake photographers make in the post production process, when they are just starting out? They think they need to do it all them selves.

Photographers are independent creatures by nature. Most are solo entrepreneurs who create visual content for a living. But when they enter into the business of video production, unless they have decided to work solely as a hired camera operator, they will have to deal with a lot of other creative needs and variables – producing, lighting, shooting, sound, editing, music, motion effects, sound mixing, and color grading to name a few. Unless you are pursuing a career as a backpack journalist, which I have the utmost respect for; you can’t possibly do it all. If you try, you will either go broke, or you will put limits on the quality of your product.

I know how to edit – meaning I know the editing software. But that doesn’t make me an editor. I realized early on, how the craft that a good editor brings to a project could greatly raise the bar on what I produce. Generally, I try to look at all my shot footage and do a very rough first edit. This not only familiarizes me with my material, it helps me keep costs down. I did that on my film, and with 150 hours of footage, it was a long and tedious process. But it also made me intimate with what I had shot so I was helpful to my editor and it made the collaborative process very creative and focused on the story.

Too many photographers stop them selves from getting into video because they think they have to learn how to edit and that it would be another huge software program to learn. Don’t let that be a stumbling block. You can delegate that task to someone who already knows how. More than likely you won’t be composing music for your videos or creating complex motion graphics. You don’t need to learn and do everything and in fact, working with an editor frees you up to start working on another job. It’s a more profitable use of your time, especially when you are invoicing the post-production costs as part of the job.

There are times when I love to work in a solo style or with a very small crew. I love the intimacy it brings to the production. But when it comes to post-production, working in a collaborative way with other professionals is one of the things I love most about video production. It has been a very powerful and creative force in my life and has challenged me in wonderful ways.

August 8, 2013August 8, 2013

5 Ways to Get Out of Your Own Way

I’m sure I’m not the only one, who sabotages their self from time to time. It could be I stop myself from saying or doing something that could help me in my career or in my relationships. Or it could be that I didn’t stop myself from saying or doing something and paid the price. Regardless, all those things should lead to lessons learned. I’ve had to repeatedly learn some lessons. Most times, I just need to get out of my own way.

Five ways to get out of your own way:

Let go – I am not a quitter by nature so it’s hard for me to know when to let go. When I’ve given someone or something my “all”, and things don’t work out like I may have hoped, I remind myself that I cannot control others or circumstances. I can only control how I let myself react to them.
Move Through It – It never seems to work if I try to ignore an uncomfortable situation. It just prolongs the stress of the situation. In the long run, it’s always better to deal with things head on and move through them – not around them.
Talk Yourself Into Things (not out of them) – We think we are being prudent to talk ourselves out of those “crazy” and risky ideas that we have, so we do. That’s not prudent, it’s succumbing to resistance and it’s the kiss of death for someone in a creative career.
Don’t Expect Perfection – If you wait for things to be perfect, they usually don’t get done. Nothing really is perfect – there is always room for improvement. And, there never is a perfect time. Don’t let perfectionism stop you.
Stop Over Thinking It – when what life throws at me overwhelms me, I need to remember to stop, breathe and try to just be in that one moment. Whenever I begin to over think a situation, I tend to make more out of it than it really is, which only stresses me out more. I remind myself to focus on the now and it puts things into a manageable perspective.

Orson Welles once said “If you want a happy ending, it depends on where you stop the story”. Life is a journey – let it play out.

July 31, 2013

6 Reasons Why You Shouldn’t Take a DSLR Video Workshop

So many photographers think that buying a DSLR capable of shooting video and taking a workshop on how to use it, is all they’ll need to do in order to get into the business of video production. They couldn’t be more wrong. It’s kind of like someone buying a really “good” camera, and thinking that’s all they need to be able to shoot a professional photography assignment. And yet, so many of my professional photographer colleagues continue to think that it’s about the camera, instead of the skill set.

For starters, most of the professional video productions I do,I wouldn’t be able to shoot with a DSLR camera. Don’t get me wrong, a DSLR can produce stunning video, but those cameras fall short on certain tasks. More importantly, they won’t necessarily meet the expectations that many high-end advertising art directors require. You’ll look like a fool if you show up with your DSLR kit when they expected a lot more in the way of gear.

I get quite annoyed when I see the proliferation of DSLR video and filmmaking workshops that mislead photographers that this “tool” or camera will be sufficient for any and all video assignments – because it won’t. It may be fine for a wedding shoot and I even made a feature length film with a DSLR, but for a lot of corporate jobs I shoot – it just doesn’t cut it.

My advice to photographers who want to learn video:

Learn how to think and shoot video. It’s not just about the camera. When I shoot motion, I’m thinking and shooting much differently than I do for stills.
Pick the right camera for the job. That means you’ll have to know how to use a traditional video camera or a more sophisticated camera like a RED or hire someone who does.
If you contain your video experience and knowledge to the DSLR, realize that your competition will be fierce. The buy in price is low – so you won’t be the only one who thinks they can buy a relatively inexpensive camera and go after video jobs.
Stay away from DSLR workshops. They are way too limited and limiting. Plus, they are based on technology that changes way too fast. It may be tempting – but you’ll place yourself in the lower end crowd and will most likely be competing on price. How low are you prepared to go – or can you go and stay in business.
Learn video and/or filmmaking the right way. Don’t make it dependent on a particular camera. Learn the cinematic language and how to translate the message in a motion medium.
The business of video is much different than that of still photography. If the workshop you are thinking about taking doesn’t address sound business practices – move on. You can lose your shirt on a video production if you don’t know how to price and/or structure your shoots.

Think about it. If you were just starting out and learning photography – would you take a workshop that was about a particular camera? Obviously not, so why would you approach learning video that way?

For more information about video production check out Gail’s guide The Craft and Commerce of Video and Motion

July 29, 2013July 29, 2013

One Million Miles

Yesterday, I took a look at my United Airlines frequent flyer statement, and realized that I had flown 822,571 miles with that airline!

United Airlines Boeing 777–200 landing in the ... — United Airlines Boeing 777–200 landing in the Blue Tulip livery. (Photo credit: Wikipedia)

I was 177,429 miles away from a million lifetime flight miles. And that’s just the miles that I’ve flown with United! It doesn’t include all the miles I’ve flown on other airlines, nor any of the miles I’ve flown using reward tickets. And it doesn’t include the miles I flew traveling around the world during the making of my film, Opening Our Eyes.

As I looked at that number, and thought about all those miles, I couldn’t help but think about the destinations, the purpose and the motivation behind them. When I set out to live the life of a “traveler” at the young age of 19, I had absolutely no idea of how that would mold my life. As a professional photographer, I’ve gone to the corners of the globe on dream assignments for magazines and corporations and loved every bit of it – my work has always been my pleasure. When I wasn’t working, I’d still find a reason to travel, whether on a press junket or simply exploring the world with my husband and daughter. Some of my favorite family memories are from our travels to Peru and Egypt.

I will always be a traveler. I am a nomadic creature and I have a huge curiosity about our world and its people. For me, travel is more than going from point A to point B. Sure, there are plenty of times, on corporate jobs when I travel somewhere to photograph a particular person or a place and I’m never there long enough to get a sense of the place I am in. But, for the most part, I travel to a destination to find out more about that place and tell the visual story of that particular place and its people.

As I thought about all those miles traveled, I started to think about reaching the “Million Miler” status with United. I was only 177,429 miles away! That may seem like a lot to many of you, and it might seem like no big deal to others, but to me it seems like a very attainable goal. In fact, when I started to think about reaching that goal, I thought that I could easily attain that in 3 year’s time – just in time for a milestone birthday. That’s something to consider and I shall. I certainly have the motivation; I just need to define the destinations and more importantly the purpose.

Any suggestions? I’m open to your thoughts.

July 26, 2013July 26, 2013

Rejection Therapy

A few weeks ago, I attended the World Domination Summit in Portland, OR. Any time I‘ve mentioned this conference to my friends, their eyes get wide and they all want to know more about it. Essentially, WDS is a worldwide gathering of creative, unconventional people who want to live a remarkable life in a conventional world.

This was my second time attending WDS and I was inspired, enlightened, invigorated and awed by the speakers like Jonathan Fields, Nancy Duarte, Tess Vigeland, Chase Jarvis and many others. There was one speaker Jia Jiang that really resonated with me. He talked about his 100-day “rejection therapy” project. You can watch Jia’s talk online. He must have struck a chord with a lot of other people as well, because he brought the house down.

I’m certainly not a stranger to knowing what rejection feels like. The last two years of my life I have been rejected more times than I have probably in my entire life. It’s not that I’ve been seeking ways to get rejected. It’s because I’ve pushed myself into new and foreign territories – I mean that both literally and figuratively. For example, I challenged myself in my career by producing a big film project that literally took me around the world. But when I think about the “journey” part and the production of that film, it pales compared to the hard work, time, blood, sweat and plenty of tears on getting the film seen. I got scads of rejection letters and emails from film festivals, distributors and agents but most outsiders see only my successes.

When I heard Jia talk about his rejections that led to his “rejection therapy”, I understood exactly how he felt. In a way, I’ve lived my life like Jia’s rejection therapy. But, it wasn’t because I set out to heal myself from some missteps and misses that didn’t work out for me. As I look back at some of the things that I’ve done in my life, I realize now that I was simply naively bold enough to do them.

I can’t really say that I have ever gotten used to rejection. It continues to hit me hard at times. But when that happens, I stop and I think about all the wonderful and crazy things that I’ve done in my life that never would have happened if I had let my past rejections stop me. I suppose I’m like one of those blow up punching bags that keeps popping back up.

July 13, 2013

5 Tips for Filmmakers (and other artists) for Building an Audience

The good news for Indie filmmakers, musicians, photographers and new media artists is that technology enables us to take control and distribute our own work to the masses or a more targeted niche audience. The bad news is that even though we are able to reach a global audience without giving the lion’s share of our profits to an agent or distributor – it’s a lot of hard work.

When I completed final production on my first feature documentary, Opening Our Eyes, I knew I was hardly finished with this film, not if I wanted people to see it. Since most filmmakers make their movies to be seen, they need to decide how they want their movies distributed and marketed. As a filmmaker, do you want to delegate this task to a distribution company or do it yourself? Will you be one of the lucky 1% of filmmakers who get their films picked up for distribution? If not, do you have a plan on how to do that?

1. Identify and build audience – Regardless if you decide to sign with a distributor or distribute your work yourself, the most important part of marketing and distributing a film is to identify and build your audience – and you should start building your audience before the film is finished. As soon as I made a commitment to make a film, I started blogging about it. I created a blog specifically about the film where my daughter and I talked about preparing for and taking a 99-day journey around the world. I also wrote about the making of the film on this blog where I talked about gearing up for it as well as the post-production process. I didn’t realize it at the time, but I was building our niche audience.

2. Have a social media plan:

Decide on platforms – Twitter, Facebook, Tumblr, Google+, YouTube, Vimeo
Carve out the time to engage
Decide where the content will come from – behind the scenes photos or footage, blogs, podcasts?
Who and where is your audience? Find other Facebook groups or pages and followers who are interested in the same topic as yours. Collaborate. Build your Twitter followers same way.

3. Finding true fans – Since most filmmakers will most likely NOT have a mega hit with huge profits, the best thing a filmmaker can do is build their “true fan” base. First you should ask yourself how many “true fans” would you need to sustain yourself as a filmmaker? And by true fan, I mean people who are willing to buy whatever you are selling, be it a book, a DVD, a music download or a t-shirt. The key to growing your core “true fans” is to engage them by sharing interesting content as opposed to just selling something.

4. Be consistent and stick with it – Like anything else, building an audience takes time. Be prepared to constantly interact and engage your audience by sharing relevant and interesting content with them. You’re building a tribe or a community.

5. Find likely partners – Making films is a collaborative effort. Similarly, for filmmakers to be successful in marketing their films they need to find their core niche. One great way to find your niche audience is to identify like minded groups and share links. The non-profit my daughter works for partnered with us and we frequently share each other’s news with our followers.

July 3, 2013July 3, 2013

Karma and Being Real

I had an awesome night last night. My husband and I had tickets to a Jackson Browne concert. The seats were way up in the up most reaches of an old theater in New Brunswick, NJ. They weren’t great tickets, but nevertheless, they were tickets to a concert by Jackson Browne, my favorite singer/songwriter.

During intermission, a guy, who had climbed four extremely steep flights of steps, walked into the “gallery” and announced that he had one available ticket in the third row and asked “Does anybody want it?” After a minute of trying to comprehend what the man had said, I spoke up and said “I’ll take it” and then asked “Is it really in the third row?. He confirmed, and then I asked my husband “you don’t mind do you?, gave him a kiss and flew down to my “new” seat.

It was an amazing night, to sit so close and be able to see and feel the music. Jackson is one of the most intimate and real songwriters around and I got totally absorbed into his performance. I thought about my stroke of luck in getting that seat. I thought perhaps my luck was changing after a very “trying” month. It was like a karmic blessing.

As I watched and listened to Jackson, I saw an artist whose talents and music have endured the test of time. His topics and lyrics are just as relevant as they were when I first started following him, some 40 years ago. That’s because he writes about the human experience – the triumphs and the failures that we all have. He strikes a nerve with his truth and honesty. Some say his music defines a generation. Perhaps. But Jackson’s music certainly defines who he is. He’s about as authentic as you can be.

Jackson inspires me to create from my true self and do the work that I am meant to do. He also inspires me to be a better person. After his encore, he waved to the audience and said, “Be good to each other”. That said it all.

From The Pretender, by Jackson Browne

I want to know what became of the changes
We waited for love to bring
Were they only the fitful dreams
Of some greater awakening
I’ve been aware of the time going by
They say in the end it’s the wink of an eye
And when the morning light comes streaming in
You’ll get up and do it again
Amen

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