Business – Page 4 – Journeys of a Hybrid

November 26, 2012November 26, 2012

Five Things Photographers Should Do if They Want a Future in Photogaphy

An RKO publicity still of Astaire and Rogers d... — An RKO publicity still of Astaire and Rogers dancing to “Smoke Gets in Your Eyes” in Roberta (1935) (Photo credit: Wikipedia)

Understand there’s no such thing as “just do it”. Nobody “just” does anything; even the folks that make it look that way. I used to watch old Fred Astaire movies and he always made dancing look effortless and easy. But he worked every day of his life on perfecting his skills. It takes a lot of hard work to make a life “your own”, rather than follow a more conventional path. If you want to sustain yourself financially with a profession like photography, you have to be prepared and willing to do what it takes to make that happen.

Don’t just say no – come up with alternatives. About a decade ago, photographers started rallying together to stand up and say no to bad contracts. It didn’t work and still doesn’t because there’s always going to be somebody that will say yes. The problem with “just” saying no is that photographers are only focusing on the problem and not coming up with better options or solutions. These days photographers have the benefit of technology that has made possible a variety of new options photographers can use to promote and market their work. If we all start focusing on what we can do, instead of just saying no to bad deals, we’d all be better off.

Collaborate/Partner with other creatives. Photographers have always been fiercely independent creatures. That has its benefits creatively but can be a real detriment in business. These days it is a lot easier to connect and collaborate with others, even virtually, and in the process we become stronger as a team of creatives. Think about teaming up with people who are good at skills you don’t possess, whether it is video or CGI or graphic design.

Walk the Walk – Don’t Just Talk the Talk. If you have something to say, then by all means say it. Don’t be a whiner or hang around other whiners and say, “somebody should do something”. If you don’t like what is happening around you – then do something about it. I am on the board of directors of my trade association, ASMP (American Society of Media Photographers). I feel that my role on the board is to share my knowledge and skills at this “table” so our members may benefit and the industry stays healthy. I can only do that if I have something to share and that means I need to be walking the walk – not just talking the talk. If you are an ASMP member and feel you have something to share with your colleagues, I encourage you to run for the board and become part of the solution. You can declare your candidacy up until December 31^st.

Don’t aspire to be part of the status quo. That just doesn’t work in photography. You need to be better than the rest to stand out. What does that mean and how does one do that? There’s only one way – listen to the voice inside you – and shut out the “noise”. If you can remember to be true to who you are, you’ll knock the socks off the status quo.

October 23, 2012

Why Photographers Need to Stop Thinking of Video as a Market

I find that many still photographers I talk to either want to “get into video” – or they don’t. In either case, most photographers think of video as an entirely separate market. The truth is, video is not a market at all. It’s simply another visual medium a “photographer” can use to express themselves with, convey a story, or hopefully do both.

I have been a still photographer for over 30 years and a motion shooter for over 15, but I have been a storyteller since I started talking. I have not abandoned my still photography, by any means, In fact if anything, adding motion to my skill set has made me a better photographer.

These days, I work with whatever medium that best conveys the message or story that I need to deliver. I not only think about that in creative terms but also in how the story will be delivered and to whom. Last week

Newsweek announced they were no longer going to publish a print edition. Clearly that will have a trickle down effect on paper sales, printers, advertising agencies, on down to photographers. It won’t just affect photographers shooting for Newsweek, but will also have an impact on commercial photographers as well. It will affect many markets.

We, as a society are communicating differently and everything is in flux because of it. People are getting their news immediately and on demand, on their phones and other mobile devices. How can a print edition of a news magazine compete with that? It can’t. How will advertisers react to that? That’s the million-dollar question, isn’t it? How can an advertiser monetize the “mobile platform”? Do they make a viewer watch a short ad at the front end of a story? As we communicate more and more using smaller devices, advertisers and marketers will need to come up with new ways of reaching their target audience.

Technology is a double-edged sword. It forces change on all of us but it also opens up opportunities. The advertisers will be able to know exactly the audience they ARE attracting, based on information gathered from analytics. Independent photographers can use technology the same way, if they open their minds up to new ideas and start to see opportunities. But that will only happen if they start to see video as just another medium to work with, instead looking at it as a separate market, and telling themselves that’s not what they do.

I had the privilege recently of being a juror on a “motion” competition. I was very encouraged by what I saw and I looked at over 50 videos. I saw something new and different. I saw the “photographic eye“ applied to motion. I saw a different visual aesthetic emerging. Makes sense doesn’t it? Photographers creating in a new way using new tools for a society that communicates differently.

August 29, 2012August 29, 2012

ePubs and Seminars – Why Some Inspire and Some Don’t

I’ve been working on an ePub about the “Business of Video”. I have one ePub selling now and

another one at the formatter, and I finally had time over the weekend to fill in, the middle chapters of the “business” pub. I had already made the decision to approach this ePub, the same way I would, if I was editing a video, by starting with the beginning and the ending and then filling in the middle.

As I was working on this book, it occurred to me that I should add a prologue – something that would explain the “why” I was writing the book in the first place. I had decided to write this ePub after receiving countless phone calls and emails from still photographers who had questions about incorporating motion into their own businesses. The emails and calls started slowly at first, when I began writing this blog, which is geared toward still photographers who were moving into motion. It was after I started giving seminars and speaking at various venues, that I quickly became overwhelmed with the correspondence that I was getting. I realized something had to give, when I was spending more time talking to photographers and associates about their projects, than I was on things that I wanted to do. I was also keenly aware there was a hunger for this type of information, so I began the process of writing an ePub about the business of motion.

It wasn’t until I received this email from someone who had taken my seminar, that it became clear to me of how I should approach the direction and content of this book.

They wrote:

“ I just wanted to tell you that your seminar was extremely inspirational, even though I can’t really say I learned anything new. Thank you.”

Ten or fifteen years ago, I may have taken that remark in a negative way, but I actually took it as a huge compliment. It was also a very telling statement. These days, we are overloaded with information. There is a wealth of content online (much of it is free), and there are days I simply get lost in this sea of information, spending way too many hours sifting through it all. On top of that, there are books, ePubs, podcasts, webinars, seminars, and workshops galore. It’s become so easy to disseminate knowledge; that we end up receiving a lot of the same information, just regurgitated and repackaged.

I started thinking about the “why” in terms of what people hoped to take away from a book or a seminar. I believe that most people are hoping to get information that they can use and apply it in their own businesses. Statistically, only 2% of workshop participants will actually act on what they have learned. Many times people end up feeling so overwhelmed, that instead of applying the information learned, they end up giving themselves excuses why they can’t. So, when I read this comment from someone telling me that I had inspired them, I realized that should always be the end goal for both the giver and for the receiver – to inspire and get inspired. I knew that if I wanted to inspire people to take action as my end goal, that I needed to do more than simply deliver the same basic knowledge that already existed in other books and seminars. I knew that I needed to deliver the information in a way that was unique to me, through my own voice and my own experiences.

If I can do that, and inspire people through my own passion, I will succeed in moving them to take action. Stay tuned.

July 27, 2012

Tips for Young Photographers from an “Older” One

I’m not so sure if it’s true that we get wiser as we get older. I think we just have a lot more time to make mistakes and hopefully learn by them. When I was first starting out as a photographer, I was extremely fortunate to learn from some of the legends of my time – not just about photography – but all kinds of things.

Gail showing video to children of remote Amazon village, Peru — Gail with children in small village along Amazon River, Peru

I think sometimes that we have become such a youth centric society in America that we forget what we can learn from those who came before us.

Some things I learned along the way:

Watch out for your “peak” years – most hit those peak earning years during their 30’s and 40’s. When you are at the height of your career, remember to live in the “now” and enjoy the ride. Things change quickly in a creative business. Be prepared for the peaks and the valleys.
Stay away from trends and be authentic to yourself – Don’t emulate others’ style, find your own. Listen to what your inner voice is telling you, despite what happens to be the trend du jour.
Be proactive – not reactive – Don’t fight change – it’s an impossible task. Things are always changing. Nothing is static. Doing nothing is not staying the same – it’s actually going backwards. By the time people react to change – it’s usually too late.
Say yes more than no – Whenever I’ve been brave enough to say yes to a job that I didn’t think I’d like or be able to handle, it has always turned into one of my most rewarding experiences, either creatively, financially or both.
Be more vulnerable – if you’re not feeling vulnerable, even at the peak of “success” – you aren’t pushing yourself enough. During the entire making of my film, Opening Our Eyes, and even now, I have felt vulnerable – first in the journey itself around the world and the trials and tribulations that came with that and now dealing with the rejections that come with submitting the film to top tier film festivals. But I thrive on the wins and we’ve been honored at so many wonderful festivals and that wouldn’t have happened – if I hadn’t been vulnerable.
When a door closes – a window always opens if you recognize opportunity – My worst moments have always been followed by my best ones. Sometimes, something has to happen to motivate me to take the next step. Unfortunately, when the crappy stuff happens, I feel least empowered and optimistic but I plow ahead because I know this must happen to get me where I need to be.
You’re never too old to be mentored – I love learning. In fact I love it more now than I did when I was younger. I love the whole idea of mentoring and I feel that it works both ways. When I mentor someone else, regardless of age, I always end up learning as well in the process.
Marketing & Promotion: Do more pull – less push – The most effective promotion and marketing efforts on my part have been when I’ve spent more time “creating” for the sake of creating, rather than for the intent of marketing. When I’m working on a project that I am passionate about, people who hear about it take notice and the word spreads. When that happens, clients or media attention comes to me. Whenever I have spent more time, “marketing” to potential clients or trying to get publicity, it has never worked. It’s much better when it happens organically.
Network outside your profession – I’ve always found it more interesting to engage with people in all sorts of professions. As a storyteller, I thrive on meeting different people. As a photographer, it makes sense on many different levels. I have found that by broadening my circle of friends and colleagues, it has led to many interesting collaborations.
Making mistakes ISN’T a bad thing – it just means you aren’t afraid to try new things. Well I should probably not imply that I’m not afraid – quite the contrary – but I don’t let my fears become my reasons not to act on something. I often blog about my mistakes and in fact they consistently are the most read posts. I think people would rather read about others’ mistakes than read manuals.
Don’t focus on the gear – focus on the story or the message. The story never goes out of style.
There are no overnight successes – just ask anyone. We just don’t hear about people until they do become a “success”. Be prepared for rejection along the way because it comes with growth and consistently trying.

July 10, 2012July 14, 2012

Living a Remarkable Life in a Conventional World

Have you ever had an experience that you just don’t want to end? I have. I have just returned from

The World Domination Summit in Portland, OR and I want the experience to linger on – I don’t want the thoughts and feelings inside to end.

It has been hard and amusing when I try to explain to someone what this conference was all about with a name like The World Domination Summit. It sparked impromptu conversations with people I met in elevators, in restaurants, or on the street, when they spotted my tag. I told them that it is a gathering of people – 1000 people – who wanted to live a remarkable life in the conventional world we live in. Unlike other conferences, where attendees come from similar professions – this conference was attended by people of all ages, from college kids to 70 year olds and from all walks off life. But, everyone had one thing in common – they wanted to live a rewarding life – a life of hope, happiness and possibility.

When I signed up last January, I knew it was bound to be an interesting weekend. I had no idea who the speakers were going to be, but the first WDS that Chris Guillebeau and his team organized last year, was quickly sold out and I didn’t want miss out on this year’s event. When the tickets were put on sale for this year’s conference – they sold out in 10 minutes. 1000 tickets were sold – 5000 people were waitlisted. I was one of the fortunate ones.

I should point out another unique thing about this conference – it is entirely done with volunteers. Even the amazing speakers volunteer – speakers like Brene Brown, Scott Harrison, Scott Belsky, and Chris Brogan. There were informative and quirky workshops like “ The Right-Brain Business Plan: Turn Passion into Profit” to “Mondo Beyondo Meetup: What are your Superpowers” and there were plenty of other meetups around town, one could find out about on the WDS.fm twitter page.

I met the most interesting people, from all over the world and it was easy to pick up on other people’s enthusiasm and energy. 1000 people who thought a little bit different from the status quo. – people who looked at the whole notion of “business” differently. They understood the importance of both serendipity and strategy, the power of mentoring and leading by service and soul.

After the final keynote speaker, Chris Guillebeau announced that he had a surprise. He stood on the stage with an empty chair beside him and talked about the conference itself. How it had doubled in size from the first year to the next and how he capped it at 1000 people, even though he had another 5000 people on the waiting list. He talked about the fact that the conference had no sponsors and that nothing was promoted – there was a table where one could buy some of the speakers’ books but they were never promoted. Chris said he decided not to have sponsors because he didn’t want to devote time to sponsor announcements. And then he said that an anonymous donor came forward and made a sizable donation. Chris and his team talked a lot about what they would do with this money and they decided to give it back to all of the attendees. And then he told us that when we left the theater we would be handed an envelope with a note and a $100 bill! Chris and his team of volunteers would be handing out $100,000.

As I left the theater I received an envelope with a crisp new $100 in it wrapped around a note that said:

The $100 Investment

Thanks for making the #WDS2012 a fantastic experience. We’d love to see how you can put these funds to good use. Start a project, surprise someone, or do something entirely different – it’s up to you.

The World Domination Summit

Incidentally, when we first checked in for the summit, we were handed our credentials, a t-shirt, and a backpack. Inside the backpack was a stainless steel water bottle and Chris’s new book “The $100 Startup“.

I don’t think there will be one person who received that envelope that day who won’t think twice about spending that $100. And think about the power in that – think about the possible outcomes. That’s a refreshing way to look at “business”. If that type of philosophy has a chance of dominating the world – I’m all for it.

“Unused creativity is not benign. It turns into grief judgment and shame.”Brene Brown – speaker at WDS 2012

July 2, 2012July 2, 2012

Vision vs Trends

I find that many creative (and not so creative) people confuse the meaning of the two words – vision and trends. When someone has a vision, they see past the status quo, whereas by the time something becomes a trend – it is status quo. Seems clear to me, and yet for the most part, the common perception of what a trend is – hot, successful, youthful, revolutionary – really isn’t visionary at all, because by the time it becomes a trend – everyone is doing it.

Case in point. Four years ago, when I joined the board of ASMP, some may have seen me as a visionary because of my early foray into video. Four years later, it seems like everybody is doing video. Does that make me a visionary? Perhaps. But I need to make a very important point here, and that is when I started shooting video almost 15 years ago, it was not because I had a vision, that the future of photography would be video. It was because I saw myself then – and still do – as a storyteller and one who delivers the visual message, with whatever creative tools do it best.

I get super frustrated with people who define me by the type of camera (tool) I choose to use. Anyone who has heard me speak, knows my mantra is “it’s not about the tool”. So for anyone to narrowly define me by this one particular medium – video – instead of understanding that I foresee the “future of photography” in the broadest sense of the word “photography”, – are only seeing me through their own “narrow” lens.

I’ve spent a lifetime, trying not to pigeonhole myself into one genre or medium and to stay true to myself and what my instincts are telling me, rather than to jump on the latest trend. I can tell you this – by the time something is trendy – there’s nothing gutsy or visionary about jumping on that bandwagon.

Being visionary is:

Taking a risk based on instincts instead of emulating the latest trend.
Being concerned about the substance of something – not just the packaging and the veneer. Thinking that way will make you outlive any trend.
Being afraid, yet still being brave enough to act on what your inner voice is telling you.
Managing to be bold enough to come forward with an idea that is not the popular opinion du jour.
Not getting in your own way by seeing yourself through only one narrow lens – In the early 1900’s, when the automobile hit the scene, the folks in the horse and buggy business who saw themselves in the transportation business survived – the ones who saw themselves as in the horse and buggy business………well we know what happened to them.

I won’t get into politics here, except to say that sadly these days, so many of our world “leaders” are not visionaries and we desperately need leaders who are. But that takes courage and going against the status quo. It’s far easier to follow others, after they have paved the way. That’s not only a lack of vision – that’s bad leadership.

June 27, 2012

Mistakes Professional Still Photographers Make When “Moving” to Video

1. They forget about the story – it’s not your camera that tells the story – it’s the person using the camera. Pretty visuals, slapped into a motion timeline with music, doesn’t necessarily tell a story. Video is a story telling medium – don’t forget that.

2. They think they already know how to shoot – if you think because you are a professional photographer and all you need to do is get a camera with a “video mode” on it, you are mistaken. Shooting in motion is far different than shooting still images. An experienced motion shooter can spot a video shot by a still photographer with little know how, right away.

3. Thinking audio isn’t important – audio is more important than the visual when producing video. Hire a sound person to do it right, but don’t discount it.

4. Thinking the DSLR camera is all you need for video productions – this is a biggie. How are you going to go after professional video jobs if this is the only tool in your kit? Sure you can rent a RED – but make sure you are as proficient with this tool as your competition is before hanging out your “motion” shingle.

5. Positioning themselves just as DP’s or Directors and thinking you’ll maintain ownership of your work. If you assume the role of a camera operator, DP or even a director – you will be in a work for hire position in most markets. Position yourself as a producer – shoot if you want to – and direct – but realize that you’ll be just one rung on the “content ladder”.

6. They don’t learn interview skills – this is what separates the pros from the still shooters who have DSLR cameras and think that’s all they need. I’d say about 70% of my work includes on camera interviews. Even though I ask the questions- I’m not on camera, my subject is. I not only need to know how to ask the right questions and get great audio, but I need to produce a usable interview clip for an editor. That means knowing how to get great soundbites. This is one area I excel in – it’s all about rapport with your subject.

7. They try to compete in “old business model” markets – Everyone wants to shoot broadcast spots and feature films (or short films) so they think that after shooting motion for only a few months – or even a year – they will be able to compete in the high end business of video production. First, this market, like the still photography market, has changed drastically, mostly marginalized by still photographers who are just starting to shoot motion, shooting jobs for next to nothing because they have no understanding of this “business”.

8. Learning the “how to’s” in terms of gear – but nothing about the business – this is also a biggie. There are so many “how to shoot motion” workshops and roadshows out there but no one seems to be teaching the business end of things. Still photographers think they already know “the business” but quickly realize that they don’t, and they put themselves out of business in this medium – before they’ve barely started.

9. Teaching “how to” workshops in video with little or no experience – I can’t tell you how many photographers have called me for technical advice about some pretty basic stuff in terms of video, and four months later they are teaching workshops. Please don’t become part of the problem and send more shooters out into this field without teaching them something about business. And if you are considering taking a workshop – do your homework and take the workshop from someone who is accomplished in this field and has done something.

10. They forget about the story – I know that’s #1 but it needs reinforcing.

June 22, 2012June 22, 2012

ASMP and Motion

I’m on the National Board of Directors of the ASMP, The American Society of Media Photographers. About four years ago, I was asked if I had ever thought about running for the board. The person who had asked me this question, knew that I had been shooting video in addition to still photography and thought that it might be a good idea to have someone on the board who had an understanding of this medium. That was four years ago, and even though I had been shooting video for over 10 years – the “explosion” of this medium (in terms of the demand) had really just started.

I did run, served three years, ran again and got elected. I’ve shared my knowledge of this medium through meetings, seminars, blogs, emails and during Q&A’s when I screen my film.

ASMP Motion at DV East Expo — Gail Mooney, Tom Kelly and Chris Hollo at ASMP booth, DV East

This past Wednesday, I spent my day manning the ASMP booth at DV East Expo. Former national board member (and now President of the ASMP Tennessee Chapter) Chris Hollo and my partner Tom Kelly joined me. We were well prepared with a large flat screen monitor displaying a loop of our members work. I was intimate with the reel as I had just finished editing it and I was very impressed with the quality of the work. It certainly was an attention grabber.

So, what was ASMP, a trade organization of still photographers, doing at a video expo? Essentially, we were there to provide a community and reach out to other professionals who are shooting both mediums and provide information about sound business practices. If this demographic does not understand the value of copyright or value the concept of licensing, then it will ultimately affect the way business is done in the still photography industry.

Some people may think that ASMP is becoming too inclusive or is creating more of a problem by suggesting that video may be the answer for its members, only for them to find out, that industry is glutted as well. The old business models of bloated production companies with fat budgets are hanging on for dear life, along with the old business models of the film industry. But if you think outside the box, especially in terms of how you structure your photography business – the opportunities are out there.

ASMP doesn’t cease to be an advocate for its still photographers who have no interest in motion – it’s actually making the entire industry healthier by educating the hybrid competition. A lot of the people I talked to yesterday, shot both still photography and video, but even the ones who just shot video – called themselves “photographers” and they all had questions about “the business”.

I’m so closely associated with “video” by members of this society; they tend to forget that I am a photographer. I don’t call myself a photographer simply because I spend 50% of my time shooting still images, or call myself a videographer because I spend the other 50% of my time producing video. I don’t want to define myself by my tools, at all. I “see” as a photographer, with the vision of a filmmaker and the heart of a storyteller. I also have a strong desire to stay in business doing what I love to do. By being an advocate for sound business practices across these mediums, I get a lot more back than I give. All photographers’ benefit, regardless of what type of cameras they shoot with.

Friend and fellow board member Ed McDonald, tells his own story about how he had become too rigid at one point in his career, as far as how he perceived himself and what kind of photographer he was. He found that when he became more flexible in how he “defined” himself, his business got better. As I think about Ed’s story, I know we have a lot in common. For me, when I stopped restricting myself to just shooting still images – not only my business got better – so did my still photography. Shooting motion has made me a better still photographer because it has made me a better storyteller.

I got an email late last night from someone I ran into at the expo. They wrote:

“Thanks for your vision and inspiration and all you’ve done for ASMP.” So simple and so poignant and I thought – “isn’t that what I was supposed to do?”

June 4, 2012

Collaboration

I’ve often talked about how important collaboration is in video. And with the right mix of people collaborating – wonderful things can happen.

My longest collaboration has been with my husband and business partner, Tom Kelly.

Today marks our 35^th wedding anniversary, but our relationship goes back even further – another 4 years. It’s truly hard for me to believe that so many years have gone by, but that’s what happens when one is busy living life.

The way Tom tells the story of the day we met is that we were with our classmates (our first class of Brooks Institute) on a field trip, and we ended up at a roadside hangout in the mountains just outside Santa Barbara, California. We were on a patio drinking beer – I was barely of legal age – and Tom spotted me – “this exotic chick with rings on all of her fingers and smoking Turkish Ovals (cigarettes)”. I didn’t have rings on all my fingers and I stopped smoking long ago, but the real reason I stood out back then was that I was 1 of only 6 women who attended Brooks at that time.

For me, going to Brooks Institute in the mid ‘70’s, was like mixing “oil and water”. I had just come back from a yearlong “hippie-backpacking” odyssey around the world. I was the ultimate free spirit and I was thrown into a rigid educational environment with ex GI’s from the Vietnam War. But, I met Tom and that’s when our collaboration began. I knew nothing about photography, other than managing to get lucky with some images that I took with my Nikon FTN and 50 mm lens, on my travels. Tom had processed reconnaissance film in the Air Force and had a dark room as a kid, so I looked to him for advice. That’s how we started and we quickly became a couple – being there for one another.

After graduating from Brooks, we moved back East and worked a year in NYC as assistants to two commercial studio photographers. (I had gone to high school in NJ and Tom grew up just over the state line in Pennsylvania) We also moonlighted, shooting jobs our bosses didn’t want to do and also shooting for ourselves on the weekends. One summer we took our bikes and cameras “down the shore” and shot a wonderful personal project on the boardwalk – some of those images shot during that summer, remain favorites of mine. Perhaps that’s when the lines between business and personal became blurred.

We were extremely lucky in our early years to have an amazing mentor, Adrian Taylor, who was art director of Travel & Leisure at the time. Adrian gave us many precious gifts as young photographers just starting out. The most important gift was his encouragement and his unwavering belief in us. Every time Adrian gave us an assignment, we wanted to raise the bar and Adrian’s eyebrows as well. Each assignment for the magazine was more challenging and ambitious, shooting major city stories with celebrity subjects, and luxurious environments in fabulous destinations. And the best part – we got to experience this together!

As much as we’ve had an extraordinary career, working together and independently, we’ve also had a wonderful marriage and family – our best collaboration – our daughter Erin. Tom and I are so completely opposite of one another, but somehow it has worked. Tom is more comfortable being out of the limelight and pointing it at me. What’s amazing is that Tom not only manages to produce his own jobs but he also takes care of a lot of things around the house. There is a whole secret world in our basement, that I know nothing about. I’m the dreamer with the crazy notion to think anything is possible and Tom has always been there for me, supporting my latest scheme and adventure. He has been the wind beneath my wings. It hasn’t been easy, and there have been times, when both of us have wanted to walk away – but we didn’t. In our “throw away society” I suppose that’s rare. I think it’s a pity that people give up too quickly – you never know what’s just around the corner.

Like any good story though, a life well lived comes with conflict and contrast. Sometimes that has to happen to get you to the “next place”. I’m grateful to be celebrating a life well lived with Tom, my husband, my partner, my soul mate.

Happy Anniversary Tom – love you.

May 31, 2012May 31, 2012

Personal Projects

When I first started out in photography – professionally speaking – it wasn’t customary to show “personal work” to a potential “commercial” customer. At that time, in the late 70’s, art directors and designers wanted to see that you could “shoot” the things that they needed shot. So, if you aspired to shoot the

English: Double Stuf Oreos, by Nabisco. (Photo credit: Wikipedia)

Oreo cookie ads – you needed to have an image of Oreo cookies in your portfolio.

This was always a dilemma for me because my photography was “personal”. I became a photographer as a means to an end – the end being that it would enable me to live a lifestyle that I wanted to live. I knew early on that I wanted to live a life, full of people, places and adventures along the way. I wanted to live the kind of life that stories are written about. And, I wanted to get paid for it. I wanted to make that lifestyle the foundation of my career. How bold and naïve of me to think that I could make my business – my pleasure. Yet, somehow I managed to do just that and I have had the most extraordinary life because I was foolish enough to think I could.

Times have changed –they always do – and now art directors want to look at a photographer’s personal work. They want to see what a photographer “has to” shoot to fulfill their vision. It’s not only acceptable now to show personal work to a commercial client – it’s a must. And it’s never been easier for a photographer to show many facets of their work and career via social media platforms and blogs. It’s also a lot of hard work.

For me, it’s never been difficult to find something that I’m passionate enough about to be able to spend the kind of time and resources that’s necessary to complete it. I think that’s the key to starting and completing anything – it has to be something that you really want to do. If you don’t really want to do something, even though you know it will be a good thing to do, you’ll just end up giving yourself reasons and excuses whenever a task needs doing.

For the most part, my personal projects have picked me, not the other way around. They’ve all started with an idea that just wouldn’t leave my mind. Then I’d start to see my idea in vivid imagery as it played out cinematically in my head. That’s how my film project, Opening Our Eyes, got started – with an idea that planted itself in my brain, until it was time for me to act on it. Thankfully, the idea didn’t go away and that I did act on it. It’s hard to believe that I’m still acting on this idea, more than two years later. But, I have learned that making a film is a process. A young filmmaker told me that “a film is never finished – but there comes a time when you are ready to let go”.

I supposed you could say that this film has been my ultimate personal project. The fact that it was collaboration with my daughter Erin makes it even more personal. But the lines between work and personal and family have always been blurred in my life. That’s exactly the life that I set out to live.