The Value of Photography – (a reminder)

I wrote this blog in the fall of October 2013, after the Chicago Sun Times fired its entire staff of photographers.  Yesterday, the Sun Times laid off its video staff.  I thought that it would be a good time to repost this blog,  about the value of what a professional photographer brings to photography and to our lives.

The who’s who of photography gathered last night, at Carnegie Hall to honor the “masters” of their trade at the Lucie Awards. The Lucies are like the Oscars of the “photographic industry”.

2013 Lucie Awards, Carnegie Hall ©Thomas Kelly
2013 Lucie Awards, Carnegie Hall
©Thomas Kelly

I had been asked to step in to present the “2013 Deeper Perspective Photographer of the Year Award”. on behalf of the ASMP when Executive Director, Gene Mopsik and President, Ed McDonald couldn’t attend.

I don’t usually get nervous about things like this, but I was last night. As I stood in the wings with photographer John H. White, who was waiting to go on stage to accept his Lucie, for Achievement in Photojournalism, I was mesmerized as I watched John.  He seemed to glow and I felt his grace, his humility and his gratitude.  It was a moment in my life that will stay with me forever.  It was calming. I watched and listened to his acceptance speech on the monitor backstage, and I was deeply touched.  So was the audience, as evidenced in their standing ovation.

John H. White is not a “rock star” type of photographer.  His images don’t “shock and awe”, not in the way a war photographer’s images do. John’s photographs capture the subtle moments of the human experience.  His legacy of images show us life as it really is.

This past spring, after 35 years with the Chicago Sun Times, John and the rest of the newspaper’s photographic staff were fired.  It was a huge blow to the photographic community, magnified by the fact that even John H. White, the “chairman” was “let go”, without even as much as a thank you. John wasn’t bitter about it though.  Michelle Agins wrote a wonderful article for the New York Times where she quoted John: “A job’s not a job because of labor law,” he said. “It’s just something you love. It’s something you do because it gives you a mission, a life, a purpose, and you do it for the service of others.”

All he had wanted to hear from the executives who let him go was two words that never came: thank you. But even then, he did not respond with anger.

John spoke more about the Sun Times’ firings in an interview with NPR where he said: “I will not curse the darkness. I will light candles. I will live by my three “F” words: faith, focus and flight. I’ll be faithful to life, my purpose in life, my assignment from life. Stay focused on what’s really important, what counts.” He repeated those three “F” words last night as he accepted his award.  The audience was humbled.  John had shed his light.

I have been thinking a lot lately, about the value of photography and the value that a professional brings to this craft.  John H. White and his archive of work is a stellar example.  His images, capturing the subtleties of life stand out amongst the noise.  They make us take notice of what is often over looked – the quieter moments of life.

As far as what a professional photographer brings to the world, I think John stated it best: “Every day, a baby is born. Every day, someone dies. Every single day. And we capture everything in between. You think of this thing called life and how it’s preserved. It’s preserved through vision, through photographs.”

As John walked off the stage and back into the wings, I felt enveloped by his glow that had seemed to magnify.  I caught his eye for a moment and said “thank you”. He nodded, and flashed his wonderful smile and in that moment, we connected and shared our understanding, of the “value” of photography.

The Top 5 Mistakes the Chicago Sun-Times Made

There’s been quite a lot of talk over the last couple days about the Chicago Sun-Times ChicagoSunTimeslaying off their entire staff of photographers.  When media writer Robert Feder posted on his Facebook Page , he was flooded with nasty comments about what the paper was doing.

“Sun-Times reporters begin mandatory training today on “iPhone photography basics” following elimination of the paper’s entire photography staff. “In the coming days and weeks, we’ll be working with all editorial employees to train and outfit you as much as possible to produce the content we need,” managing editor Craig Newman tells staffers in a memo.”

There has been general outrage amongst professional photographers on listservs and social media channels adding to the extreme angst that already exists in this demographic.  I’ve been giving this a lot of thought, not only over the last couple of days but over the last decade as technology has thrust enormous change on my industry.  If I allow myself to look at the state of professional photography as an unsustainable profession because of these technological changes, than that’s what it will be – an unsustainable profession for me.  But if I turn the “problem” into an “opportunity” and realize that technology has brought me a lot more possibilities in how to monetize my craft, then I will have a profession that I will be able to sustain.

Biggest Mistakes that the Sun-Times Made when they got rid of their staff photographers:

  1. Cheated their readers.  Their readers will see the difference in the photographs that their paper is running.  A professional photojournalist doesn’t just take a picture – they capture a storytelling image.  They are visual communicators and they are good at it.  They make the viewer feel, empathize or connect with their images. I don’t think it will take a long time before their readers see that the paper’s photos aren’t any better than theirs or their friends and have no reason to get the story from the Sun-Times.
  2. Focused on the technology – the iphone.  How many times have I said “It’s not about the tool”?  Do I think that the iphone isn’t a viable tool for taking good photos?  No, in fact if it is the only “camera” you have on hand when a story is breaking – then it becomes the best camera for the job.  On the other hand, the same day the paper sent the memo out to their staff about the layoffs, their front page was covered with images that one wouldn’t have a chance of getting if all they had was an iphone.
  3. Burdened their writers with another job.  Let’s face it, something is going to suffer.  Just like when I try to shoot both video and still images on the same job myself, I always feel like I have the wrong camera for the wrong moment.  A lot of my writer friends can take pretty good photographs, and some merely make a “reference” shot of what’s happening, instead of an image that captures a story.  A writer’s workflow is different than that of a photographer.  Writers go out in the field and gather facts and write the story for the most part, back at the office.  A photographer does pretty much everything in the field.  Nowadays, many times that includes the edit.  Something will suffer, when one person sets out to do two totally different types of jobs.
  4. Made their “cuts” in the wrong place.  They undermined what a professional photojournalist brings to their paper.  You can’t find a more passionate, committed group than photojournalists.  They work long hours, under terrible conditions – many times dangerous ones, receive a lousy pay, but will go above and beyond to deliver “the story”.  Some say this was a “union busting” move and that after a decent amount of time, the paper will begin to hire photographers who will work for less and no benefits.  If that’s the case, then shame on them for cutting out health benefits for such a committed group of people. In the long run,  that is not a sustainable business model.
  5. They forgot that technology works both ways.  Let’s hope that photographers don’t forget that they can use technology to their advantage – that is if they can get past their fear.  Alex Garcia of the Chicago Tribune, writes in a blog post:  “Fear is the worst and greatest enemy of photographers. Why? Physiologically, fear triggers the fight or flight complex. You can’t think creatively, imaginatively and proactively when your entire body is pumping blood and adrenaline to the parts of your body necessary to fight barbarians at the gate. It pushes your body into a reactive-about-to-become-a-victim state of mind. The very creativity that is your unique selling proposition as a photographer is crippled. Your body become’s your mind’s worst enemy.

We no longer need a publisher to publish our images.  With technology we can create and publish with a variety of platforms and portals.  Just take a look at Issuu a portal for digital publishing. With a modest amount of effort, I put together a test for a new magazine called “The Back Story”.  Future issues will be composed of my image outtakes from the dozens of commissioned assignments that I’ve shot over the years.  Maybe, down the road it will include other photographers’ work and give the readers an opportunity to see the images that never ran and get “the back story.”

Fear not, my fellow professional photographers.  We are in a position of opportunity if we begin to realize that and make a conscious effort to change our mindset.  We don’t have  control over the choices that the Sun-Times or any other newspaper makes. We only have control over how we react to those changes. If we think and act smart and not from a position of fear, maybe one of the best business decisions we can make is to take control, and create and publish story telling images that the public will want to see.  And the public  won’t be finding those kinds of images in the Chicago Sun-Times.