digital video – Page 10 – Journeys of a Hybrid

March 5, 2010March 30, 2010

Putting Together a DSLR Video Kit – And Why

I was in Chicago a couple of weeks ago and stopped by Zacuto. Zacuto is a business that has made outfitting DSLR cameras for video a specialty. They have cleverly engineered an assortment of their 3rd party add-ons that take these cameras to a higher level. They have also provided solutions to overcome some of these cameras shortcomings. Depending on the genre you are working in, documentary work, corporate, indie films or photojournalism will ultimately determine which way you’ll need to “trick” these cameras out.

I was looking for products that were designed to help with camera stability, focus aids and audio when using the Canon 5D or 7D which I will soon be purchasing. My motivation for buying these cameras wasn’t because I was moving to video for the first time, because I’ve been shooting video for 11 years and already have a high-end HD camera – the Sony EX-1. The main reason that I will be buying these hybrid cameras is that I am undertaking a global project where I will be shooting both still images and video where I will literally be traveling around the world for a three month period and I can only bring what I can carry on my back. So taking two camera systems was out of the question.

I tested quite a few items at Zacuto but finally settled on the following solutions. For my audio needs I will use my existing Sennheiser shot gun mic and lav/transmitter/receiver kit. But I decided to capture my audio independently using the Samson H4 Zoom digital audio recorder and will sync it later in post. I also opted for the EZ-Finder that is an eyepiece that snaps on over the monitor. This not only makes it easier to focus in the sunlight, but provides a point of stabilization as well. Speaking of stabilization, I have also opted for the DSLR Sharp Shooter rig that comes with a shoulder mount, Zgrip Z-mount and mini baseplate with quick release adaptor. I supplemented that rig with a FLEX-DSLR remote trigger and a 3.4 lb. counterbalance weight.

I’m glad that I personally visited Zacuto and tried out the rig – fitted to me. It felt right and fit with the way I am accustomed to shooting. A hybrid solution that bridges the still photo and video worlds. I’ll need a lighter weight tripod and am hoping to keep my Manfrotto fluid head. I’ll need to purchase a backup MacBook Pro and portable hard drives because my workflow will be tapeless and therefore redundant.

That’s going to be a lot of gear on my back. Guess I’ll be packing light when it comes to my personal needs.

March 1, 2010

Snow, Plan B and Sheer Determination

Once again I’m back at the airport – this time Phoenix heading back home after a much shorter stay than usual. My flight this past Friday heading to Phoenix was canceled due to a major snowstorm hitting the Northeast. The flight I was rebooked on was also canceled. That was just the start of my day, which turned into an 18-hour saga getting from Newark to Phoenix.

The snow in NJ had started the day before – snowed all day Thursday, through the night and was still snowing when I arrived at Newark airport – yet my flight was still showing an on time departure. Somehow though I had a bad feeling and I soon as I walked into the terminal and saw a line a ½ mile long that wasn’t moving and I knew I was in for the long haul. It looked like the fall of Saigon – hundreds of people clamoring to get out. I immediately started multi-tasking – got into the end of the line, got on the phone with Continental and had my husband who had driven me to the airport wait in another long line. The lines weren’t moving and my first call to Continental was dropped after holding for 45 minutes. When I finally got through on the phone after another 45 minute wait – I was told I was rebooked into Phoenix on Sunday. That clearly wasn’t going to work because I needed to be in Phoenix at 9AM the next morning, Saturday to give a seminar for ASMP: Multimedia and Video. Not to mention the fact that my return flight headed OUT of Phoenix back to Newark was on Sunday – technically leaving Phoenix before the airline had me arriving in Phoenix. I found out that when the airlines rebooks your flight – they just look at that one leg and not the whole itinerary.

I asked the agent if she could get me out of any of the NY area airports into Houston that day. I knew if I could get out of the Northeast, I was a jump ahead of the thousands of people who had flights canceled on Thursday and Friday. She told me she could get me out of Philadelphia and into Houston that afternoon but couldn’t get me from Houston to Phoenix until Saturday morning, arriving at 9:30AM – ½ hour after my presentation was supposed to start. Oh well I would be fashionably late – but at least I’d get there. So she rebooked the flight – I grabbed my husband and said – how do you feel about driving to Philadelphia? He said, “let’s go” and we did.

So we started our two-hour drive to Philadelphia airport. Keep in mind we had just gotten over 18 inches of snow, so we knew that two hour drive could easily turn into double that in time. However, as we started heading down the NJ Turnpike we quickly realized we were one of the few vehicles on the road. Being that it was Friday and the schools had been closed for the second day in a row, most intelligent people were still home in bed. We pretty much had the road to ourselves and about half way to Philly the road got better and the snow became less and less. I was beginning to feel a bit more hopeful.

Philadelphia airport was a much calmer scene and within a couple of hours I was airborne to Houston. When I arrived in Houston I checked a monitor and noticed that there was still one more flight to Phoenix that night so I quickly went to a customer service desk and asked if I could get rebooked on that flight. The agent told me it was full but I asked her if she could kindly check. She did and sure enough the gods were with me because two seats had just opened up. She snagged one, gave me my boarding pass and I headed toward the gate.

By this time it was about 9PM after a very difficult day. I cued up with the first class and elite passengers as they waited to board the flight and two men were talking about how messed up the airport was in Orlando, Florida that day. I couldn’t help myself and interjected “Orlando! I started out in Newark this morning”. One of the men, a seasoned road warrior looked at me and said, “You got out of Newark? I’m impressed”. As we boarded the plane, he said to the flight attendant “This lady came from Newark!” (still impressed over my achievement) and the flight attendant looked at him and said “Well I came from Cancun”.

So I was one of the lucky ones – but only because I’m a very determined individual – not to mention that I always have a plan B, C and all the way to Z. I went with my gut and it paid off. And then I thought about the 3 month round the world sojourn I will be undertaking this summer and I thought to myself that I should have my head examined. And then I thought – No – I’ll just leave plenty of time, keep a cool head and an open mind and follow my instincts and I’ll be fine.

February 15, 2010February 15, 2010

Booking a Round the World Airline Ticket

I am embarking on a personal project with my daughter this summer. Our goal is to create a feature length documentary on “people who are making a difference”. Ordinary people who are doing extraordinary things. Ultimately we will end up with 7 stories on 7 continents – each story standing on its own as a 10 minute web video and becoming a part of the whole – a feature length film. I’ve set up a website just for the project: Opening Our Eyes. But I’ll probably talk about parts of this project on this blog as I proceed with the logistics – certainly the photographic/video filming logistics.

I spent the better part of last week on the phone with the airlines creating our round the world itinerary and ticket which wasn’t all that easy given the fact that there were two of us traveling and we were using airline miles – 160,000 miles each to be exact. As a side note – the fact that I had so many miles piled up is one small thing that prompted this trip, and when Erin became a part of this – Tom gave her his miles so she could come. That should tell you something about Tom – that he would do that for his wife and daughter.

Our initial plan was to depart from the US in mid-June, heading first to Namibia to visit a friend and then on to Uganda for our first story. Our first hurdle was that the Star Alliance airline partner that went from the US to Africa was South African Air and there were no award seats into or out of Johannesburg for the entire month of June – Johannesburg is hosting the World Cup and everything is sold out. I was told that we couldn’t connect through Europe on another carrier like Lufthansa because that would mean going back thru Europe after leaving Uganda and the rules didn’t allow this. I’m broken hearted that we can’t get to Namibia because it means that another opportunity is lost in connecting with my friend while she is living there – but it wasn’t meant to be.

The airline agent could get us to Entebbe, Uganda but in order to make that work, we had to move up our departure date to May 25th giving me a slight panic attack knowing how much I still needed to do before leaving for this journey – vaccinations, visas, lodging arrangements, not to mention getting my gear ready for filming. I’ll talk about my gear in another blog, but essentially since I want to shoot both stills and video – I’m opting to use a hybrid DSLR system because I need to pack light and can only bring one camera format. If it doesn’t fit on our backs – it’s not coming. But I digress.

Our next challenge in ticketing was going from Uganda to our next destination on the European continent. I was aiming for Warsaw or Moscow but we settled on flying from Entebbe, Uganda to Istanbul, Turkey. We’ll figure out how to go to Warsaw and Moscow on our own – that will be a piece of cake. Incidentally, there are a lot of rules on these round the world award tickets – you must keep going in the same direction (can’t backtrack) and you’re only allowed so many segments – I got answers anywhere from 12 to 16. And you can’t go back to a continent more than once – that came in handy going to Istanbul when the airline agent and I had a lively debate as to which continent Istanbul was on. I think the agent liked my creative way of solving the problem and gave me a little leeway.

In the end after many hours on the phone – we created an itinerary: NY > Entebbe, Uganda > Entebbe connecting in Cairo to Istanbul, Turkey > Istanbul connecting thru Frankfurt, Germany to Delhi, India (somehow that was ok) > Delhi to Bangkok, Thailand > Bangkok to Melbourne, Australia > Sydney connecting thru LAX to NY. The agent told me to call back the following day because all the carriers needed to make confirmations. She also told me our reservations would only be held for 48 hrs till they needed to be ticketed.

The next day, I called the airline and was told that there was a leg missing on Erin’s itinerary – Istanbul to Delhi – she corrected it and told me everything looked in order but to check back that afternoon. I did and found out that we were still waiting on Thai Air to confirm our flights from Delhi to Bangkok and then on to Australia. The agent said, “don’t worry – Thai Air is slow – call back tomorrow”. Being the worrier I am, I knew that “tomorrow” was the day the tickets needed to be purchased or our reservations would be dropped, so if there was a problem I needed at least to know about a plan B. So I asked what other airlines flew that route – Delhi>Bangkok>Melbourne. I was told that Singapore Air flew that route but connected through Singapore.

The next morning – the day the tickets needed to be purchased – I called the airlines and was told that all my Thai Air flights had been canceled but Erin’s had been confirmed. I didn’t freak out – instead I suggested that the agent route us using Singapore Air – which he did. He put a rush on the confirmation process and told me to call back that evening.

To cut to the end of the story – I literally purchased the tickets right down to the deadline hour. I didn’t get everything I wanted – but I did get what I needed. We’ll be leaving May 25th and returning August 3rd. We’ll have to purchase separate tickets to get us to and from our destination in South America sometime in August and we are still trying to nail down those story ideas and dates.

People ask me why I didn’t use a travel agent. I have been handling my travel logistics for over 30 years and my answer is – I’m the one who will be doing the flying and I want to have control over that. Even if it looks doable on paper to have a one-hour connection in Frankfurt when flying from NY to Lagos, Nigeria – even for an optimist like me – I know better than to tempt fate like that.

All total – flying 7 different airlines, 12 flight segments and traveling across 5 continents I managed to get us 2 tickets for $263.44 each – that’s for the taxes. Now I need to look into vaccinations and visas. Yesterday I discovered that my passport, which is still good for another 4 years, has only two pages left in it for visas – and India requires that you have two empty pages for their visa. Another thing to add to my “to do” list.

February 8, 2010February 8, 2010

Fear, Blame and Responsibility

The title of this entry alone will probably stop most people from reading on, but for those of you who’ve continued, be prepared for some cold harsh comments.

I had a lousy weekend – one of those weekends where everything went wrong – first the power steering went on my car while I was driving, then my printer broke – I got a message saying something like it was past it’s life – and then I fell halfway down the basement steps and landed hard on my elbow. My elbow is still throbbing but as long as I can move my arm, I think I’ll opt out of a trip to the emergency room because I can’t afford the medical bills – I’m already strapped by paying an annual premium of $18,000 with a $7500 deductible on each occurrence. What’s wrong with that scenario? But I’ll rant about that another time.

What really bothered me most this weekend – even with all the crap above – were some comments made in response to an entry I wrote as a contributor on the blog of my trade association. My entry was about “The Business of Video Production” and it was the last post of the week in a series of posts about video. The person writing the comments was clearly upset that his photographic trade association had been blogging about video. He was angry that so called “experts” who had themselves just recently gotten into video by buying a DSLR were claiming to be “god’s gift to video production” and encouraging members to move into video which he was sure was a terrible business move. I took offense with his words. I have been involved in video production for over 11 years and not new to the game as he implied and I don’t shoot with a DSLR but a “real” video camera and even if I did – the tool in itself doesn’t define my skills as a motion shooter. But what bothered me was the fact that he took his time to complain about a blog entry that I wrote, in my own free time with the good intentions of “sharing” my knowledge with my peers. No good deed goes unpunished.

After thinking about it, I realized that I had written something that he didn’t want to hear. He wanted to hear that the photography business will go back to the way it used to be. He was angry and he took it out on me. He needed someone to point the finger at – to blame for the poor economy and its effect on the photo business. This morning Seth Godin wrote a blog entitled “Frightened, clueless or uniformed” where he writes “In the face of significant change and opportunity, people are often one of the three.” And this was a perfect example where this person was all three.

My first reaction was to question why I should devote my time to writing and sharing with others through social media only to be criticized for it. But I’m not one to retreat and let the whiners of the world win. I was raised by a father who was a city smart kid growing up on Chicago’s West Side and a mother who grew up in the remote reaches of the Upper Peninsula in Michigan. They didn’t tolerate whiners and complainers and people who wouldn’t take responsibility for themselves. They taught me that if I wanted something, it was up to me to make it happen and if I didn’t – I had no one to blame but myself. More importantly they taught me to believe that I could achieve anything I put my mind to. And that is how I try to live my life – in pursuit of my dreams.

So my suggestion to people who don’t happen to like what I’m suggesting or writing about – make some suggestions yourself. Contribute – share – do something positive for yourself and others. Come up with solutions – find opportunities – keep your mind open to possibilities. Stop kicking the dog. Stop being angry that things aren’t the way they used to be and start looking at how things are better because of technology – and start using it to make a positive change in your life.

Life’s too short to spend it complaining.

February 4, 2010March 30, 2010

Telling Stories in Multimedia and Video

Rather than paraphrase here what I have already written, I will simply direct you to an article that I wrote for Adbase that just went online http://tiny.cc/h5kWV

Several tips on how to tell the “story” through the medium of motion to how to size images to achieve that timeless Ken Burns effect.

Bottom line – it’s all about the story.

February 1, 2010March 30, 2010

The DSLR as a Business Model

Sounds silly doesn’t it – “The DSLR as a Business Model”? That’s because it is silly to think that a camera can define or be a business model. But that’s what so many still photographers are doing – thinking that because they buy a DSLR capable of shooting video, they have gotten got into the business of video production.

Let’s start with the fact that in video production, the shoot and the camera is just one part of the process. There’s also sound, script writing, editing and output that one must know how to do or collaborate with people who know how. And if you position yourself as “just” a camera operator, you will quickly find out that not only you will have no ownership and control over the full process – but you will be missing out on making income on other facets of the video production process. For this reason, I position myself as a producer/director.

Even if you want to position yourself as a shooter, you shouldn’t be defining yourself by your tool – but by your vision. If you do define yourself by a camera that is very affordable and that lowers the bar on the entry level into video production – you’ll be competing with everyone else at that bottom level. Not to mention that shooting video is much different than shooting still images. I think and shoot differently when I’m shooting video – keeping my eye on the big picture and how I will get into and out of a shot.

Lastly, there are a lot of things I like about the DSLR’s, namely the extraordinary visual and the fact that I can shoot both mediums with one camera. But there are some shortcomings of these cameras that will keep you out of certain markets in the video arena.

Here are a few disadvantages these hybrid cameras have:

Audio – The built-in mic is not acceptable and the camera doesn’t have a professional XLR input. There is also no way to monitor audio with headphones. Best way to achieve good audio with these cameras is to capture it with a separate digital recorder like the Samson H4 Zoom.

Stability – With video you are shooting time in motion – not moments in time – so it’s critical to hold the camera steady. This is no easy feat when you have no brace points. Because you are shooting with the mirror up – you aren’t looking through the viewfinder and thus bracing your eye against the camera body. There are attachments that go over the LCD monitor and provide an eyepiece like the Zacuto Ez-finder.

Rolling Shutter or Jello Effect – The effect occurs when you quickly pan the camera and causes vertical lines to distort. So don’t do fast pans and eliminate anyone walking into and out of the frame quickly.

Editing – DSLR cameras record in AVCHD format using the H.264 codec. This usually means more time spent converting or rendering the files when you bring them into your editing system.

Frames Rates – 30P vs 24P – Converting your frame rate from 30P to 24P to achieve that film-like look – can be somewhat problematic with audio drifting and getting out of sync. Some cameras now have variable frame rates to choose from.

Bottom line – think beyond the camera if you’re thinking about getting into video production. Define yourself by your vision – not your tool.

January 27, 2010January 27, 2010

Video – Hot Medium for Higher Ed Marketing

Last night my daughter forwarded a link to a blog entry she wrote for Lipman Hearne, the marketing firm that she works for. Lipman Hearne specialises in PR and marketing for non profits and institutions – many of their clients are colleges and universities.

She wrote about a new trend, “LipDub” that is quickly being embraced by universities and becoming part of their marketing and communications strategies. “LipDub is part virtual campus tour and part music video that showcases a college’s campus and student life in a creative and entertaining way.”

This MTV type video trend apparently started in Europe when students decided to create a video to “show the world” that studying doesn’t have to be boring. The idea quickly caught on in Canada and the US and has moved beyond its grass-roots beginnings and is being adapted by marketers who find the approach uniquely appealing in this niche.

The videos that I have seen remind me a bit of the popular “Playing for Change” – Stand By Me video that went viral on YouTube last year. They are clever, well executed and very engaging. Check out what John Hopkins created. Definitely not your run of the mill amateur video but rather a very entertaining and professionally produced web video.

The big point here is that video is the medium of choice when targeting this demographic and quickly making those glossy brochures a thing of the past.

January 21, 2010

Findings From the ASMP Motion/Video Study

ASMP recently formed a Motion/Video Study Group to explore how members have embraced video. Video has become much more prevalent in visual communications as electronic publishing continues to replace traditional print media. The increased availability and low cost of broadband has enabled and created a huge demand for video. At the same time, there is a convergence of our tools as “hybrid” cameras are capable of shooting both stills and video.

As head of the Motion/Video Study Group, I spoke at length with fourteen ASMP members who have integrated video into their businesses.

Some General Observations:

As expected, there was a wide range in responses as well as in the markets that each participant works in.

• Participants are working all across the spectrum in the video/motion sector – from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
• Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
• Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
• Almost all participants have created partnerships or work in collaboration with others – sound people, editors and camera operators to name a few. Video production is based on collaboration because of it’s many facets.
• The learning curve can be steep – especially for editing and motion graphics applications.
• There is a lot of confusion and chaos in terms of file and codec standardization.
• Ownership and copyright are handled in a variety of ways depending on the production, the market and how one has positioned themselves. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. Depending on the market – the ownership and copyright is maintained by the end client or the production company.
• Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
• All see opportunities in the video medium in almost all markets.

To see the full report please go to http://asmp.org/tutorials/getting-started.html

I would love to hear from others who have added video to their businesses.

January 11, 2010January 11, 2010

Talking Techy – New Video Gadgets

As far back as I can remember, ever since being the only woman in my graduating class at Brooks Institute, I’ve been in a male dominated business. Along with that comes a lot of tech talk and I’d like to think that I can hold my own “talking techy”.

Lots of new gadgets and tools have been announced in the last couple of weeks. The much-anticipated Scarlet camera has been formally announced for spring – early summer 2010. Check out the 3K Scarlet prototype along with some other new gadgets from the RED folks, and you too will be amazed. And the proposed price – less than $3000 for a 3K video camera that shoots RAW.

Another interesting camera to debut is the Panasonic full HD 3D camcorder camera. Pretty cool, but I wondered how one will look at their 3D footage? Panasonic thought of that as well, and introduced 5 new 3D HD TV sets.

Check out MacVideo’s blog on CES 2010 predictions for digital cameras – smaller, video, interchangeable lenses and wifi enabled are all new features to watch for this year.

And Skype enabled HD televisions are coming so Skype users will now be able to make HD video (phone) calls as long as they have an HD web cam and plenty of bandwidth.

I played around with the popular hybrid cameras, the Canon 7D and Canon 5DMarkII over the holidays. I absolutely love the visuals that these cameras create but they felt clumsy to me, being the street shooter that I am, because I couldn’t look through the viewfinder to focus while shooting. I had to use the LCD monitor on the back of the camera to focus, which was tough outdoors and it also made the camera hard to stabilize because it wasn’t braced up against my eye. I do realize that there are 3rd party viewfinders available that attach to the back of the camera which help with focusing in bright sunlight but also helps with camera stabilization.

Lastly, I wanted to check out a company I heard about called Animoto.com. They provide a subscription based service where one can upload still images, video clips and text and a video is automatically created from your assets (or theirs) in a matter of minutes. They also have an interesting selection of licensed music to choose from, which you can use in your videos. I literally spent less than an hour of my time to register, upload my video clips, choose a piece of music and create a short 30-second video.

2010 has just begun and I’m already overwhelmed by all the new toys and gadgets.

December 29, 2009

Mistakes People Make When Starting a Video Production Business

They focus too much on the “tools” and not the “technique”. These days video equipment is relatively cheap. Therefore the entry-level bar has been lowered for video production. Learn your skill set and be unique – have your own vision or point of view that separates you from the rest.
They skimp on the audio, tripod and lighting. The camera is just one piece of equipment you need. You also need independent external microphones to be able to capture good audio as well as a good tripod with a fluid head. If you’re going to be shooting indoors or doing interviews – you’ll need some lighting equipment. You can either go the route of hot lights or LED panels which are portable and cool but costly.
They forget about the editing and output. Shooting is one thing – editing it and getting it “out” is another. Learning to edit will make you a better shooter. You quickly realize in the editing room what you SHOULD have shot in the field.
They don’t diversify. This is important when first starting out. It will pay the bills and will help you get better at what you do. And it may also help you in find your niche.
They forget about marketing. Lots of people have equipment and even more people have great ideas but if they don’t promote their business, they’ll spend their days waiting for the phone to ring.
They don’t realize that business is about people – not just the tech. Work on your people skills and your business will flourish.
They don’t network. Networking of course is critical for getting new business. It’s also beneficial to network with other people in the video production business. Video production is all about collaboration, so it’s essential that you get to know shooters, sound mixers and editors. Join listserv groups and go to meet-ups in your area.
They under-estimate what a job will cost in both time and resources. There are many facets to video production – the shoot, audio, editing, music, graphics, motion graphics, scripts, voiceovers and delivery. If you won’t be facilitating all those facets – then you need to determine how much it will cost and present that in your estimate.
They don’t draw up a production schedule. This is essential to keeping a job on target. Make sure that each step of the project has a delivery date specified and signed off on.
They don’t realize that they are under insured. Many people coming from a still photography background don’t realize that their current insurance policy does not necessarily cover video production.