Fear, Blame and Responsibility

The title of this entry alone will probably stop most people from reading on, but for those of you who’ve continued,  be prepared for some cold harsh comments.

I had a lousy weekend – one of those weekends where everything went wrong – first the power steering went on my car while I was driving, then my printer broke – I got a message saying something like it was past it’s life – and then I fell halfway down the basement steps and landed hard on my elbow. My elbow is still throbbing but as long as I can move my arm, I think I’ll opt out of a trip to the emergency room because I can’t afford the medical bills – I’m already strapped by paying an annual premium of $18,000 with a $7500 deductible on each occurrence. What’s wrong with that scenario? But I’ll rant about that another time.

What really bothered me most this weekend – even with all the crap above – were some comments made in response to an entry I wrote as a contributor on the blog of my trade association. My entry was about “The Business of Video Production” and it was the last post of the week in a series of posts about video. The person writing the comments was clearly upset that his photographic trade association had been blogging about video. He was angry that so called “experts” who had themselves just recently gotten into video by buying a DSLR were claiming to be “god’s gift to video production” and encouraging members to move into video which he was sure was a terrible business move. I took offense with his words. I have been involved in video production for over 11 years and not new to the game as he implied and I don’t shoot with a DSLR but a “real” video camera and even if I did – the tool in itself doesn’t define my skills as a motion shooter. But what bothered me was the fact that he took his time to complain about a blog entry that I wrote, in my own free time with the good intentions of “sharing” my knowledge with my peers. No good deed goes unpunished.

After thinking about it, I realized that  I had written something that he didn’t want to hear. He wanted to hear that the photography business will go back to the way it used to be. He was angry and he took it out on me. He needed someone to point the finger at – to blame for the poor economy and its effect on the photo business. This morning Seth Godin wrote a blog entitled “Frightened, clueless or uniformed” where he writes “In the face of significant change and opportunity, people are often one of the three.” And this was a perfect example where this person was all three.

My first reaction was to question why I should devote my time to writing and sharing with others through social media only to be criticized for it.  But I’m not one to retreat and let the whiners of the world win.  I was raised by a father who was a city smart kid growing up on Chicago’s West Side and a mother who grew up in the remote reaches of the Upper Peninsula in Michigan.  They didn’t tolerate whiners and complainers and people who wouldn’t take responsibility for themselves. They taught me that if I wanted something, it was up to me to make it happen and if I didn’t – I had no one to blame but myself.  More importantly they taught me to believe that I could achieve anything I put my mind to. And that is how I try to live my life – in pursuit of my dreams.

So my suggestion to people who don’t happen to like what I’m suggesting or writing about – make some suggestions yourself.  Contribute – share – do something positive for yourself and others.  Come up with solutions – find opportunities – keep your mind open to possibilities.  Stop kicking the dog.  Stop being angry that things aren’t the way they used to be and start looking at how things are better because of technology  – and start using it to make a positive change in your life.

Life’s too short to spend it complaining.

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The DSLR as a Business Model

Sounds silly doesn’t it – “The DSLR as a Business Model”? That’s because it is silly to think that a camera can define or be a business model. But that’s what so many still photographers are doing – thinking that because they buy a DSLR capable of shooting video, they have gotten got into the business of video production.

Let’s start with the fact that in video production, the shoot and the camera is just one part of the process. There’s also sound, script writing, editing and output that one must know how to do or collaborate with people who know how. And if you position yourself as “just” a camera operator, you will quickly find out that not only you will have no ownership and control over the full process – but you will be missing out on making income on other facets of the video production process. For this reason, I position myself as a producer/director.

Even if you want to position yourself as a shooter, you shouldn’t be defining yourself by your tool – but by your vision. If you do define yourself by a camera that is very affordable and that lowers the bar on the entry level into video production – you’ll be competing with everyone else at that bottom level. Not to mention that shooting video is much different than shooting still images. I think and shoot differently when I’m shooting video – keeping my eye on the big picture and how I will get into and out of a shot.

Lastly, there are a lot of things I like about the DSLR’s, namely the extraordinary visual and the fact that I can shoot both mediums with one camera. But there are some shortcomings of these cameras that will keep you out of certain markets in the video arena.

Here are a few disadvantages these hybrid cameras have:

Audio – The built-in mic is not acceptable and the camera doesn’t have a professional XLR input. There is also no way to monitor audio with headphones. Best way to achieve good audio with these cameras is to capture it with a separate digital recorder like the Samson H4 Zoom.

Stability – With video you are shooting time in motion – not moments in time – so it’s critical to hold the camera steady. This is no easy feat when you have no brace points. Because you are shooting with the mirror up – you aren’t looking through the viewfinder and thus bracing your eye against the camera body. There are attachments that go over the LCD monitor and provide an eyepiece like the Zacuto Ez-finder.

Rolling Shutter or Jello Effect – The effect occurs when you quickly pan the camera and causes vertical lines to distort. So don’t do fast pans and eliminate anyone walking into and out of the frame quickly.

Editing – DSLR cameras record in AVCHD format using the H.264 codec. This usually means more time spent converting or rendering the files when you bring them into your editing system.

Frames Rates – 30P vs 24P – Converting your frame rate from 30P to 24P to achieve that film-like look – can be somewhat problematic with audio drifting and getting out of sync. Some cameras now have variable frame rates to choose from.

Bottom line – think beyond the camera if you’re thinking about getting into video production.  Define yourself by your vision – not your tool.

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Mistakes Still Photographers Make When Shooting Video With a DSLR

  • They don’t understand the importance of audio and don’t use external microphones. Audio is everything in video.
  • They think in “moments in time” and start shooting video too late or stop shooting too soon. You need to let the camera linger longer.
  • They don’t shoot sequences with a beginning, middle and end.
  • They don’t think in “storyboard mode” – You should ask yourself  “How will I get into and out of a shot and what’s next in the story?”
  • They don’t shoot enough B-roll with variations in angles and focal lengths – very important in the editing process.
  • They move the camera instead of letting the motion take place in front of the camera.
  • They turn the camera vertically. There aren’t too many vertical TV sets and monitors.
  • They don’t use a tripod forgetting that video is “time in motion”.  It’s one thing to hold a camera steady for 1/60th of a second and quite another to hold the shot steady for 10 seconds.
  • They don’t consider the frame rate and how that will affect workflow and editing.
  • Aren’t careful keeping their sensors clean from dust.  Retouching video is a lot more involved than spotting still images.
  • They “throw” some video clips in with the still photography job, not putting an added value on them and thus setting a bad precedent with clients.
  • They don’t consider the output and the type of file to be delivered.  There are dozens of formats and codecs in video.  Choose according to your target audience and viewing platform or device.

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More Convergence – DSLR’s + Video = VSLR

It seems like this has been the year of the video capable DSLR or VSLR. Not only are manufacturers continuing to roll out new models but third party companies have made a big business out of selling attachments or add-ons for these cameras.

Dabblers as well as professional still photographers have gotten into video because the entry level has become easier and more affordable with the advent of these cameras. While traditional news crews haven’t embraced the new hybrid cameras yet, filmmakers have created a cult around them. I must confess that although technically I have had my hands on these cameras, I have not done any test runs using them in the field.  But it is on my list of things to do.

What’s Out There Now

The Nikon D90 shooting 720p was the first DSLR camera to shoot video in HD.  Canon followed with its impressive 5D Mark II which raised the bar by shooting full frame 1080p with external mic input and recently rolled theyout the Canon 7D with variable frame rates for under $2000!

The most attractive features of these hybrid cameras besides the price, is the ability to change lenses, have controllable depth of field and large sensors that work phenomenally in low light situations. However there are limitations that traditional video cameras that come at a higher price don’t have.  Camera stability is one problem due to how the shooter needs to hold the camera because they are designed to shoot in video mode with the mirror up. Since the camera operator must see and focus using the LCD monitor instead of steadying their eye up against the viewfinder, it’s harder to stabilize the camera when hand holding it. Audio capture is very basic as well and must be supplemented in some way.

Third Party Options

Because of these limitations, third party manufacturers have gotten in the game by designing add-ons. Zacuto

zfinderfeature
Z-Finder

has come up with a few interesting items.  One item is the Z-Finder DSLR Viewfinder, which is a device that fits over a 3” LCD and provides magnification for better focusing. It runs around $400.  Hoodman lpp3.0(front)provides a lower cost version called the Hoodloupe without the same optics but at a quarter of the cost.

An added benefit to using these viewfinders is that it provides another contact point with the shooter’s body and therefore provides more stability.  There are also camera support systems available that help remedy the need for better stability in “run and gun”

RapidfireFeaturepic
Rapid Fire

situations where the shooter can’t use a tripod.  Zacuto makes two stabilization devices, the DSLR Rapid Fire and the Quick Draw each designed with a different type of shooting situation in mind. In addition a Cavision has come up with a shoulder mount device the  RS5DM2SET-S.

Package for 5DII-8
Cavision shoulder mount

As far as audio is concerned, if you want to move beyond a supplemental external mic that’s plugged into the camera and use a more professional audio solution you’ll need balanced XLR inputs which will also enable you to use multiple external mics off the camera. Beachtek makes the DXA-5D for around $375 and juiceLink has come up with the juicedLink CX231 for about $300.

H4n_slant-web
Samson H4n

Or you can capture your audio with a stand-alone recorder like the Samson Zoom H4n, also around $300 and sync it later in post.

Regardless of how you ultimately “trick out” your VSLR (video single lens reflex)  you can be sure that there will continually be newer models and solutions as technology keeps moving forward.   Pro Video Coalition puts out a great newsletter online keeping us abreast of the latest tools.  Check out their DSLR Shootout where they test these hybrids and adaptors. Take Dirck Halstead’s Platypus Workshop now incorporating the new DSLR’s in the program. And become a Facebook fan of From Still to Motion for ongoing information and updates.  It’s an exciting time with loads of possibilities.

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Do’s and Don’ts for Hybrid Cameras

Many still photographers get started in video with a “hybrid” camera.  Canon just came out with the EOS 7D to add to their already popular EOS 5D Mark II.  Nikon has their – D90 and Panasonic has the Lumix DMC-GH1K.

There is plenty of information online particular to all of these cameras so  rather than repeat what others have written, I’ll list some tips on shooting with these cameras.

1. Don’t shoot verticals when in the video mode – the reason should be obvious but nevertheless because these cameras look and feel like still cameras (and are) turning the camera vertically is a common mistake photographers make.

2. Use an external mic if audio is important and it usually is.

3. Use a tripod – hand holding video is far different than hand holding a still camera where just the “moment” has to be sharp.

4. Don’t try to be sneaky in venues that prohibit video by pretending to shoot just stills.  It’s just not ethical.

5.  Remember when shooting video it’s a motion medium – so seek out subjects with motion.

6. Make sure your sensor and lenses are always spotless – while you can retouch video it’s quite labor intensive or can be.

7.  Editing files from some of these cameras can be slow and clunky in the edit room, especially when trying to blend with other video shot at a different frame rate like 24p.  If you’re shooting with the 5D which shoots in 30p you may want to convert your files to the standard Apple Pro Res at 24p to make everything compatible first.

8. If you’ve been hired to shoot stills for a client and they ask you to “just” shoot some video footage for them from the same camera – don’t just throw that content in for free.  There’s added value there and you’ll short change yourself as well as set a bad precedent for your future video clips.

To be honest, I don’t own a “hybrid” and most of these tips have been collected by hearing complaints and advice from others.  So please add your own tips and cautions.