I must admit, I’m not an SEO or Social Media guru. In fact, on a scale of 1 – 10 (10 being extremely interesting), I’d give this topic a 3. But, after reading Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook,” (which I would give a 10), I’ve shifted my thinking entirely. I also realized why, the topic has had little interest for me – most of the books, articles and blogs I had read were full of formulaic tips – but none of the advice and tips felt like a good fit who I was and what I had to offer. And in fact if I had applied some those tips to my blog or my Facebook posts, I would have done myself and my business a disservice by not being “myself” – or authentic.
Some social media marketing mistakes to avoid:
- Putting the wrong content on a platform – Each platform, (Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.) has it’s own “native” language or how the community communicates and interacts with one another. A good marketer understands that “context” is just as important as content. Your content must provide the same value to the viewer that is native to that platform. Your content should fit in with what drives people to that platform.
- Content is not memorable – Your content should be something that people want to share. Facebook uses edge rank, which determines who and how many people see your posts. The more shares, comments and likes, the better your edge rank and the more people who see your posts. Keep your content, informative, entertaining or both and give people the desire to share.
- Selling too often – You have to “give” more than you “sell” on social media platforms. If every post you make is a pitch for your products, no one will be interested, let alone want to share them.
- Text is too long – Twitter has a cut off, but Facebook doesn’t. Keep in mind that more and more people are viewing your posts on mobile devices and simply won’t read lots of information. Provide more info via links. Make sure your text is provocative and entertaining.
- No use of imagery – If you don’t have an image in your posts on platforms like Facebook or Tumblr, you won’t attract attention. People will just move on to something that catches their eye on their news feed. And, make sure the images you post are good and professional – they’re a reflection of your business. Make sure you overlay your logo on your images.
- No call to action – Remember you are ultimately selling your products and your services, so don’t forget to give your viewers a call to action. But don’t confuse them by giving them too many.