Final Cut Pro – Journeys of a Hybrid

August 16, 2013

The Biggest Mistake Photographers Make in Video Post-Production

I’ll make it simple and provide a quick answer to the title statement – “What is the biggest mistake photographers make in the post production process, when they are just starting out? They think they need to do it all them selves.

Photographers are independent creatures by nature. Most are solo entrepreneurs who create visual content for a living. But when they enter into the business of video production, unless they have decided to work solely as a hired camera operator, they will have to deal with a lot of other creative needs and variables – producing, lighting, shooting, sound, editing, music, motion effects, sound mixing, and color grading to name a few. Unless you are pursuing a career as a backpack journalist, which I have the utmost respect for; you can’t possibly do it all. If you try, you will either go broke, or you will put limits on the quality of your product.

I know how to edit – meaning I know the editing software. But that doesn’t make me an editor. I realized early on, how the craft that a good editor brings to a project could greatly raise the bar on what I produce. Generally, I try to look at all my shot footage and do a very rough first edit. This not only familiarizes me with my material, it helps me keep costs down. I did that on my film, and with 150 hours of footage, it was a long and tedious process. But it also made me intimate with what I had shot so I was helpful to my editor and it made the collaborative process very creative and focused on the story.

Too many photographers stop them selves from getting into video because they think they have to learn how to edit and that it would be another huge software program to learn. Don’t let that be a stumbling block. You can delegate that task to someone who already knows how. More than likely you won’t be composing music for your videos or creating complex motion graphics. You don’t need to learn and do everything and in fact, working with an editor frees you up to start working on another job. It’s a more profitable use of your time, especially when you are invoicing the post-production costs as part of the job.

There are times when I love to work in a solo style or with a very small crew. I love the intimacy it brings to the production. But when it comes to post-production, working in a collaborative way with other professionals is one of the things I love most about video production. It has been a very powerful and creative force in my life and has challenged me in wonderful ways.

October 25, 2011October 25, 2011

What to do When in a Slump

There are all types of slumps – creative, financial, relationship and personal. I’m sure there are others, but those are what come to mind – I’ve experienced all of them. I think that comes with living the kind of life I lead. There are times when it seems like I’m on a never ending roller coaster ride with lots of ups and lots of downs. The one thing I try to do when I’m in whatever kind of slump I’m experiencing, is to focus on the areas that seem to be working in my life. I’ve learned to take the bitter with the sweet.

Here’s some other remedies I have found that help get me out of a slump:

GET OUT – I mean that literally as well as figuratively. I break the pattern of what I am doing that doesn’t seem to be working and “get out” of that place. I also literally – get out – I change my environs – I get together with friends.
TRY SOMETHING NEW – I do something that I may have been thinking about, but I usually talk myself out of with every rational reason I shouldn’t do it. So, I follow my irrational instincts.
WALK AWAY – This is especially true when you are dealing with something technical and you just don’t “get it”. There have been days when I have struggled with something that wasn’t working – like when editing in Final Cut Pro – and I need to give myself some time away from the problem. But this only works if you aren’t up against a tight deadline. I try not to force a learning curve into situations with tight deadlines.
FOCUS ON WHAT IS GOING RIGHT – There is always something to be grateful for – focus on that.
BE STILL – I think this is perhaps the most important remedy that I have learned to embrace and that is – to give something time and not force it. If something is meant to happen then it will – and in its own time.

Every one of these “remedies” is pretty much centered around the same thing, and that is to recognize that there will always be slumps in one way or another – but they will make those sweet times that much sweeter.

August 24, 2011

Conversation with Director/Editor Erik Freeland

I was extremely fortunate that Erik Freeland of Springhouse Films was the editor on our film Opening Our Eyes. I learned a lot from Erik through our collaboration. I thought I would share some of Erik’s insights about the art of editing.

What makes a good editor?

Knowing a little bit about everything. Art history, popular culture, physics, linguistics, music… it gives you more points of reference for understanding and presenting the story. Attention to detail is very important because in the end, nothing goes unnoticed by the audience. I guess I’d have to say patience is tremendously important –– even though computers do amazing things, editing is at its core a tedious process.

We all seem to wear more than one hat these days – do you? If so do those skill sets complement each other and how?

I started in this business as an editor but really wanted to have more control over the material I was editing. I’ve have been fortunate to be able to also have a career as a director. Understanding those two disciplines and knowing what is possible in each allows me to visualize the editing process more during the shoot.

I know from editing projects myself, it has made me a better shooter. For still photographers who may not want to edit their own projects – what tips can you give to them about shooting video and motion?

Don’t cut too soon. Be patient and let a shot evolve.

When shooting a scene or a moment in time, think of it as different framings: the wide establishing shot, a medium shot of the main action or subject and little details that can serve as cutaways to prolong the scene or intercut the other shots while masking breaks in continuity.

Plan your movement of the camera and commit to it. When you start a pan, resist the temptation to reframe the shot mid-move. Keep it moving for long enough to make the shot usable in the edit and cut only if it really falls apart.

Keep in mind how much footage you are shooting vis a vis what you will want to end up with. You don’t want to miss anything important but a lot of redundant footage can really be a liability in your edit.

What does a well-edited film mean to you?

Many things. I think first and foremost, it’s about clear storytelling. It shouldn’t be confusing and leave the viewer behind. The editing shouldn’t stylistically overpower the story. Secondly, the rhythm of the cutting should help move the film and should be sympathetic to its tone. Third, it should move you, surprise you, change your mind, do something… I suppose I could say the same things are equally important in directing a film.

As an editor, you can have a lot of influence over the meaning and arc of a story. How much influence should an editor have? Does it depend on the director?

An editor should exercise as much as they can… without upsetting the collaborative balance. Everyone involved in the film should influence it to the best of their ability. Otherwise, their contribution to the process is short-changed. Of course, every working relationship is different and some are less collaborative.

What makes a good director?

I think some of the same qualities that make a good editor are part of a being good director. Knowing a little bit about everything as a director for instance, allows you to tell many types of stories and immerse yourself in the subject matter. Attention to detail, multi-tasking capabilities, being able to verbally communicate about visuals are of course all important skills. There is also a balance between focus and objectivity. A good director is fused with the film –– totally absorbed in every detail. At the same time, they have to be able to look at it and all decisions objectively and from a distance, almost like the eventual viewer.

What makes a good story?

Characters you care about, conflict and location, location, location…

What’s more difficult – editing a 2 minute piece for the web or a feature length film?

Hmmm, that’s a hard one. Kind of like asking which is better night or day.

Does editing have trends? Maybe you can point out a couple of examples of style over the years.

OK, first I don’t profess to be a film historian but I try to keep up on things. I tend to watch the films I like the most over and over. Technology has certainly created trends in film editing and directing. Advancements in keying technologies, motion tracking and motion capture as well as realistic CGI environments are but some of the major trends that have changed the way films look and are edited. Probably the closest things to trends specific to editing have been related to timing and pacing. The time-lapse of “Koyaanisqatsi” in the early 80’s, the repetition and multiple outcomes of “Run Lola Run” and the quick cutting shorthand jump-cuts and time-compression in Guy Ritchie’s films like “Snatch” have all had a huge influence over the editing of their time.

July 23, 2011July 24, 2011

More Stuff I Learned While Making a Movie

The day finally arrived – our first screening of Opening Our Eyes – a film that I have poured my heart and soul into over the last year and a half. Sounds like a cliché, but this project has consumed me in every way imaginable – good and bad.

As I looked up at the marquee of the State Theater in Traverse City, MI last Sunday morning, it hit me – we had done it. My daughter Erin and I had set out to make a film last Spring about people all over the world who were making it a better place – and we did it.

It was and will continue to be a lot of work – a lot more than I ever could have imagined. There have been some of the lowest of lows and the highest of highs along the way. There have been times of disappointment from unexpected sources and times of encouragement and support from remarkable people who came into my life because of this project.

I have learned so much since embarking on this journey – here are just a few things:

Believe in your dream. Lots of us have dreams but most of us don’t really believe in them. I think that makes all the difference as far as making your dream a reality – the ability to believe that your dream will happen. I have felt that this would happen from the first moment that I conceived the idea – I saw it – I heard it – This idea picked me – not the other way around.

Trust – I knew all along that for this film to be what I had envisioned it to be – I couldn’t do it alone. It could only succeed through the support of all the people who have contributed to this project from the beginning, whether by supporting it financially or just by being there for me to spring ideas off of. I really had to open myself up and trust that would happen – and it did. That’s not to say that I haven’t had my share of disappointments along the way, but I had to get past them and then learn to trust – again.

Work with people who share your vision. I used to think I could edit. but after working with my brilliant editor, Erik Freeland – now I just think I’m a hack. Finding Erik was a blessing. It’s not all that hard to find a good editor, but to find an editor who has the same drive and passion as I do for what this film is or can be – is a rare gift – and I know that. There have been a handful of times in my life, when this serendipity has happened and sometimes, I’ve been too busy to take notice – but this time, I not only took notice – I welcomed Erik’s vision. Because I was open to what Erik could bring to the film – it’s so much stronger.

Friends – As much as I know that I should never do anything for the sake of other people’s approval, there is always a part of me (my ego) that surfaces and seeks that approval or validation. Funny thing is that when you create something that is coming from such a sincere place in your own heart – a project that you’re so passionate about – people come into your life because of it. They are drawn in by your own enthusiasm. So when others, disappoint you or even take no notice at all – you realize their approval doesn’t really matter.
Chris Guillebeau has a wonderful blog post about this.

Feedback – One reason I had a couple of sneak previews this past week was to solicit feedback. When I get consumed with the mechanics of making a movie, especially the editing of the movie, I often get caught up in the nit picky stuff, (which is very important) but I need to step back and digest it as the overall movie. It’s tough when I’m so close to it, so I always solicit other’s input. I know I can’t accommodate everyone’s suggestions because I’d end up with a big mess if I tried. Some comments ring true and I may take them to heart, while other comments aren’t really along the same line of my thinking, so I discount them. Some people’s comments are brutal and cut deep, but after I get past the initial hurt, I realize sometimes, that the comments that cut deepest are the one’s that strike closest to the heart of the matter – and my inner voice takes notice.

Overcoming resistance – The most important thing of all. I did what I set out to do and that is to make a film that will motivate others and move them to action. During the first Q&A last week, a man stood up and thanked me for making the film. He told me that he hadn’t even intended to see a movie that morning – he had been looking at the posters announcing the lineup for the TC film festival this week and saw the marquee and came in. He told me that it changed his way of thinking – that it changed his life. And then he told me that I needed to screen this film for as many people as possible. That’s my ultimate goal – to share this film with others – and if one person in every audience reacts that way – well what more could I ask for?

This film may not be perfect and it may not be for everybody (certainly not the cynics), but I did something a lot of others never do – I executed my idea – rather than give myself lots of goods reasons why I couldn’t. I could cite plenty of reasons right now that could have or should have stopped me in my tracks. But I didn’t stop because I had such a strong belief in this dream – I saw it too clearly.

Whenever I pull back from my dreams and succumb to my own resistance, I stop and think about a line from a Joni Mitchell tune where she writes about old friends being “cynical and drunk and boring someone in some dark café”. I stop and I think about that. I sure don’t want to end up being one of those people who piss away their own life by passing judgment about other people’s efforts or causes. And then, I get out and do something. That’s how I’m making a difference.

July 7, 2011July 7, 2011

Ten Things I Learned While Making a Movie With a DSLR

1. It will take twice as long as you think. This is especially true if you have a limited budget. With a limited budget comes a smaller crew and therefore you need to do a lot more of the work yourself – if you can.
2. It will take more money than you think. Everything adds up. There are a lot of costs in post-production – licensing music is a big one and a feature film needs lots of music – and having the sound professionally mixed, makes all the difference and is well worth the money – so anticipate that cost.
3. If you need to transcode files for your editing application – then make that the first thing you do. In fact, I used the Log and Transfer plug-in on Final Cut Pro to do a pre-edit on all my clips as well as add metadata to the files.
4. Hire a professional editor. Smartest thing I did. I raised funds on Kickstarter so that I could hire a pro. I know how to edit – or at least I thought I did – till I worked with a professional editor. My editor crafted the story and cut it like a musical composition with beautiful timing and rhythm.
5. You will need twice the memory or drives than you thought you would. Even, when working with a professional editor – in fact because I was collaborating with an editor, we had duplicate projects and media on 3 – 2 terabyte drives each!
6. Stay focused on the story. Don’t even go into the editing room without a clear idea of what story you want to tell.
7. Define your target audience. Iit’s important, especially in terms of how you want to craft the story and the rhythm of the piece.
8. Plan ahead as far as screenings or putting content online. Many film festivals have strict guidelines about previous screenings, premiers etc. I wanted to show my film on a big screen, but I couldn’t have it open to the public or charge money, so I opted to have an “invitation only” event and called it a “sneak preview”. Test screenings are done all the time with studios. It gives you a chance to get feedback.
9. Utilize social media. Have a website for the film and a fan page on Facebook.
10. Don’t try to be what you’re not. And don’t try to be all things to all people in your film. Stay true to your vision. Push yourself to try new things. Go with your gut.

June 29, 2011June 29, 2011

Working With a Professional Editor

I know how to edit. Well, I should say I know Final Cut Pro. Knowing how to use a particular software and knowing how to edit – to tell the story, are two different things. Just like taking a photograph skillfully is more than just knowing how to use a camera.

I have done a relatively decent job editing projects in the past, but nothing has ever been longer than a half hour in length. Nothing has ever been as demanding as what I have been working on over this past year and a half.

After traveling around the world last summer, on a 99-day adventure, shooting a feature length film about people who are making a difference, with just a slim crew (myself and my daughter), and an even slimmer budget, financed with airline miles and hotel rewards, I returned with over 150 hours of footage and 5000 still images.

After a bleak winter of endless days of trying to make sense and order of all my content, I managed to get a very rough storyline down with interview sound bites and do a first cut on the b-roll. But there was a long way to go to get this looking like the film that I imagined in my head. I knew I wanted to work with a professional editor who would not only help me, but also would bring their own vision and craft to the film and most importantly “move the story”.

I’ve been working with Erik Freeland, from Springhouse Films over the past few months and I am simply in awe of what he has brought to the film. I’ve learned so much by collaborating with Erik. Not, little tips and shortcuts in terms of Final Cut but how to tell a story cinematically. I’m beginning to learn about the craft of editing and how the nuances of timing and juxtaposition of clips and interviews can move the story forward – or not.

As a shooter, I’m paying attention to movement in a scene and following the action. An editor looks for just the right part of the action in the clip – and how that clip will juxtapose with another clip. Not only the timing of the action within the clip is important, but also the timing of the duration of the clip itself is critical to the pacing of the film.

Timing is everything in editing – it’s almost like making a musical composition timing and pacing the highs and the lows of the story. In fact a big part of the editing process is integrating the music, adding yet another dimension to weave the viewer in and out of the story. Music is the heart of a film, the emotional backbone. Without music – the film has no heart.

So in a way, a good editor is a mixture between a technician, a storyteller and someone who has rhythm. An interesting combination for sure. It’s been a wonderful experience collaborating with my editor, Erik and I think what has made it work so well is that we have respect for what each other has brought to this project. We have both learned and grown along the way and pushed ourselves creatively. What more can you hope for? That’s the beauty of collaboration.

April 14, 2011April 14, 2011

NAB Show 2011 Afterthoughts

Whew! I’m fatigued in every way imaginable – in a good way though as I always am after attending the National Association of Broadcaster’s annual show in Las Vegas. It’s overwhelming and over stimulating and after I get home and decompress for a day I’ll make some sense out of what I learned and how to apply it in my hybrid world.

What springs to the forefront of my mind as I wait for my flight, which is delayed, is that convergence and/or “integration” continues at a rapid pace. 3D, which seemed to be the big topic last year is still present but not commanding all of the attention. This year the conversation seemed to be centered on the integration of TV and Broadband. But I couldn’t help but wonder as I went from James Cameron’s keynote where he talked about his continued thrust into 3D, to a session on TV and Broadband convergence – where does 3D fit into the Broadband world?

Many attendees infatuated with the HDSLR solution wondered why Canon didn’t roll out the next “hybrid”. I’d like to think that Canon is working on a video camera that will utilize a “big chip” than working on a still camera that has less work arounds in an attempt to make them more video friendly.

Adobe announced CS5.5 and the next day Apple made their worldwide premier of Final Cut Pro X at the Final Cut Pro Users Group Supermeet. The crowd went wild as each new feature was demo’d – no transcoding, auto rendering in the background while still working, no more clip collisions and so forth. At the end of the demo everyone’s jaw dropped when they announced the price at $299. What Apple didn’t tell us – is if and how it will integrate with the other apps in Final Cut Studio like Soundtrack Pro, Motion, Compressor and Color.

Another very cool product was the Ninja by Atomos an Australian outfit. The Ninja is a monitor – but not just a monitor because it takes your media out as 8/10 bit uncompressed HDMI and stores it on insertable 500 G hard drives. Unbelievable and at a price of less than $1000. That means that compressed media gets output at a quality 8 – 10 times better than recording it to cards. Sorry, DSLR users but it doesn’t work with Canon’s DSLR’s because for some reason there is no way to record the data without the display. That’s a question for Canon as to why it can’t over ride that and output and record without the display recorded on the data.

As always my favorite part of NAB is sitting in on the Super Sessions with big time directors, editors, CEO’s of broadcast networks and manufacturers. That’s where you truly get to engage the movers and shakers in the industry and learn and ask questions. One of my favorite sessions was with filmmaker Kevin Smith. He is the kind of guy that constantly pushes the envelope and he made a comment that stuck with me. He said “Hang with the people who ask why not – not the people who ask why”. It’s a lot easier to question why and in the process never get anywhere but to have to courage to say “why not” – well that’s when things get created and invented.

So, as I head home thoroughly exhausted in a good way; I’ll hang onto that thought and seek out others who say “why not?”

April 13, 2011

Embrace Disruption

Every now and then disruption needs to take place and does. Technology is causing disruption in all our lives but it need not be looked at as a negative thing. We can embrace it and find opportunities or we can shut ourselves off and become obsolete.

It’s Day 3 of the NAB Show. Every April the National Association of Broadcasters have one of the largest conferences in the world but these days this show is not just attended by broadcasters. As TV converges with the Internet the attendees have become more and more diverse.

On a very small scale there is the DSLR contingent along with all the vendors that cater to this group with their third party add ons – a big business these days for sure. At Canon’s display, Hollywood DP’s and cinematographers like Gale Tattersall of House and Russell Carptenter of Titantic (to name just one of his films) tout the merits of the Canon 5d MarkII and make the point how these hybrid cameras have created a new aesthetic. They are also quick to point out that these “affordable” cameras are not chosen because of budget but rather because they are small and discreet and create a beautiful image in low light. One digital “rebel” filmmaker remarked how he shot a scene for his film on an airplane with an actor and no one even took notice because its such a low profile camera.

But back to the word disruption. Convergence works both ways. As much as the DSLR has rocked the still photographic world and created a huge hunger amongst still photographers who want to learn how to shoot motion and capture good sound, it has also rocked the world of motion shooters who are providing stills for their clients and learning the language of photography.

TV and Internet are converging. There is a whole generation that has no need for a cable hook up. They watch what they want – when they want – online. Just like they never get a landline – many never get hooked up to cable. The small affiliate broadcast stations are feeling just as threatened these days as magazine photographers are because of the demise of print publications. Their worlds have changed because the patterns of the end user have changed.

Director James Cameron (Titanic, Avatar) just formed a partnership with a 3D company. As TV’s are manufactured with 3D capability and the tech hurdles are overcome, he feels that 3D will become mainstream. But he goes on to say that the big problem is content because the only content created now is coming from the motion picture industry.

And Apple made their worldwide announcement last night with Final Cut Pro X. I was in the room and all I can tell you is that it is REVOLUTIONARY. Watch out Adobe.

But at the end of the day – of every NAB day – as I sort through all the information and announcements – I ground myself and think about what I will choose to embrace. How can I use technology and apply it to what I do and why. If disruption means that I can tell my stories in a better way or reach more people – that I welcome it with open arms.

March 28, 2011

Editing a Trailer – Part II

First let me thank everyone for his or her comments and suggestions. It’s very difficult to cut a short trailer because I’m so close to the story(s) that it’s hard not to make assumptions or see the obvious. I’ve always found that getting feedback from people is important at a certain point in the process. I want to be far enough along in the edit that it’s “almost” there but not so far that I’m reluctant to change things.

My first impulse after reading everyone’s comments was to take all the suggestions to heart and I started implementing the changes. I quickly realized it was starting to feel like a corporate job that had been designed by committee and it was somehow missing the mark. I was trying to cover all bases, trying to please everyone and I was losing sight of my own insights.

I took the weekend to revisit the trailer every now and then, in between socializing with my brothers and sister and their families. It was the first time we had all been together since my mother died, over 7 years ago. My brother was up from Florida and it was his kids first time seeing snow. It brought out the kid in all of us – throwing snowballs and sledding down our front yard, which is pretty steep, and not for the timid.

As usual, taking a break from the technology brought everything back into perspective. This morning I knew what I needed to do. I shuffled some things around, cut 20% out, adjusted the sound and the text and came up with something I think that I can live with. It’s not perfect but like Maggie says in the trailer “If I waited for things to be perfect, I never would have done it”. So I’m throwing this out to the universe and see what transpires.

http://www.vimeo.com/21598761

Thanks again to all who took the time to watch and comment on my previous renditions. I appreciate your comments more than you know. Occasionally, when I’m at a conference or another professional event, someone will come up to me and thank me for what I share in my blog or tell me that something I said inspired them. The truth is it works both ways because I get so much in return.

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March 24, 2011

Editing a Trailer

Like anything else the best way to learn how to do something is to “see” how it’s done. I wanted to create a trailer for my documentary. I’m working with a professional editor on this project but while he is getting acquainted with over 160 hours of footage, I wanted to challenge myself to see if I could create a trailer.

For me, it’s always much harder to edit a very short piece. Everything becomes more critical – every cut – every shot – every sound bite and sound effect – every slate and every high and low in the music. And trailers are the ultimate shorts. You need to peak someone’s interest and make them wanting more.

I started paying attention to the trailers on DVD’s and online. I watched them to see how they were constructed. I analyzed them and paid close attention to things like sound effects, music and slates and if it made me want to see the movie. There were a couple of trailers in particular that I really liked, each for different reasons. One trailer was for the film I Am. This trailer gave me some ideas on how to use music and text to deliver the story idea in a concise way and get people’s attention. I also liked it because it was just vague enough to intrigue me but not to confuse me. Another trailer I like is Dennis Connor’s Breaking Boundaries; the Art of Alex Masket. There are a lot of things I love about this trailer. Dennis’s subject Alex Masket couldn’t communicate verbally so Dennis blended visuals of Alex using other people’s sound bites as the narrative. He also had a beautiful jazzy musical score composed for the trailer.

My challenge was that I had to make a trailer for a film that was about 11 stories. The first thing that I needed to remind myself was that it really wasn’t about 11 stories. It was about 11 people but ultimately one story. With that thought I started pulling together my strongest sound bites. One benefit of spending all that time editing the past few months was that I was very intimate with the interview footage and I knew where to look for the gems. I was looking for provocative remarks that left one wondering and they needed to be short and to the point.

Once I got the stand out sound bites on a timeline I started looking for some live action footage and other b-roll. Then I began to interweave the appropriate visuals with the sound bites – pacing them – giving the piece a bit of time to breathe. I also added slates with text to help tell the story.

Once I got it down to a reasonable length – in my case 3:45 – which is still a minute too long – I started looking for the perfect music. I came across Neosounds.com a royalty free music site with some of the best RF music out there. Picking music for me is like picking wallpaper, going back and forth until everything starts to sound the same. After making a few painful decisions, I integrated my musical choices into the timeline. There was still something missing and that was sound effects. There are hundreds of great free sound effects that come with Soundtrack Pro. I picked a couple of them to boost and emphasize certain spots in the trailer but I wanted to keep them subtle. For example I used a sound effect of a motorcycle in one spot and a jet engine taking off in another.

What has resulted from this exercise are two variations of a trailer. I am sharing these both with everyone because I would like feedback. I don’t want to influence opinion here, other than to say one trailer has a bit of more information than the other. One is also 15 sec. longer. Any and all comments are welcome.

Which one should I use?

Watch the links in this order.

http://www.vimeo.com/21241911

http://www.vimeo.com/21376387