Photo Plus Expo 2010 Etc.

What a difference a year makes.  I’ve been going to Photo Expo since it started, whenever that was some 20 or 30 years ago. It used to be held at the Coliseum, New York’s old convention center, when it was much smaller.  Over the years Photo Expo got bigger and bigger, with huge sections of the floor devoted to lab equipment and hundreds of other booths displaying everything from cameras to computer software.

The last few years the Expo has gotten smaller.  Gone is all the lab equipment of course, but also not present are some of the big vendors like Adobe and Apple.  This year was the first year there was another photographic event happening simultaneously, called “Shoot NYC….an advanced photography forum”.  This event was hosted by Hasselblad and Broncolor, and just few blocks away from Javits. I didn’t get a chance to get down there but I heard rave reviews from those who went saying it felt like it was geared more for the “professional”.

One difference I have noticed over the years of attending Photo Expo is the shift in the attendees, more toward retail photographers and prosumers. That was reflected both on the floor and in the seminar selections. There was an entire seminar track this year devoted to weddings and portraits. Another sign of the times was seeing an entire seminar track devoted to video and multimedia, as opposed to one or two seminar choices in previous years. I could only find one seminar this year about stock photography; actually it was about microstock in particular. That’s a big change from when there were a dozen seminars relating to stock photography to choose from.

I presented a seminar with Paula Lerner called “Multimedia and Video” and was part of a panel for a seminar called “Ethics and Photography” which was streamed live globally, but I did find time to sit in on a couple of very interesting sessions.  One of my favorites was “Affordably Simple Marketing”, given by Juliette Wolf Robin.  She provided a lot of terrific tangible information.   I also enjoyed seeing and hearing Lauren Greenfield talking about her documentary work.  And even though I’m not a teacher, I found “Teaching in the 21st Century” quite interesting.  As always Blake Discher’s seminar on “Sales and Negotiating for Photographers” was fantastic and fresh. I also attended ASMP‘s annual member meeting where Tom Kennedy spoke about the new media landscape which was right on target.

The floor was smaller and as mentioned before, Adobe and Apple not present.  Canon and Nikon had a lot of action and interest with their hybrid DSLR cameras as expected and I saw a lot more third party gear for the hybrids displayed – Zacuto rigs, Redrock Micro rigs, and Glidecams, along with fluid head video tripods.  This trend is not going away and in fact isn’t a trend at all, as we move more and more toward electronic publishing with magazines scrambling to produce versions for the iPad and get their app designed.

The annual “bash” was more of a bust, leaving people hungry and thirsty due to no food being offered (except bags of potato chips) and a cash bar.  It was held at the Intrepid, which sounded like it was going to be interesting, but not a great venue for a party.  But it was nice to see my friends and colleagues and catch up with them.

It will be interesting to see what this event will look like next year – I can only guess that there will be plenty more changes.

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The Power of Yes

I’ve just experienced one of the most extraordinary weekends of my life – all because I said yes.  Barely more than a week ago, I sent an email with a link to the trailer of my documentary to Rebecca Self,

Rebecca Self at the European Summit for Global Transformation

who I was introduced to by two of the subjects in my film, Letha Sandison and Maggie Doyne.

Letha Sandison and Maggie Doyne

Rebecca is an amazing woman – she’s a connector of change makers.  The day after Rebecca got my email, she replied “Would you consider coming to Amsterdam this weekend and showing your trailer at The European Summit for Global Transformation.  My first thought was “wow” – and with a title like that, it was bound to be a gathering of very interesting people.  My next thought was, “it’s not possible – there’s not enough time – the airfare will be high” etc. etc.  All very practical thoughts – right?

And then I flipped it and told myself all the reasons I should say yes. I ‘d have the opportunity to show a culturally diverse audience a sample of my film and talk about the idea behind it. I would get to see Letha and Maggie again because they were going to be speaking.  And most importantly, I would be spending the weekend with people that not only believed that anything is possible – but are making the impossible happen, together. So I replied to Rebecca and said YES.

For two days I listened, as all kinds of people told their stories – people who are actively doing things that are making our world a better place. They awed me with their courage, their commitment and their passion.  But the most empowering part of the conference was connecting with these people, who were not only there to talk about what they were doing, but also to network with others to help them make their commitments a reality.

As I write this, on my last night in Amsterdam. I’m ready to head out to have one final dinner with some of the most fascinating  people I have ever met.  It has been a powerful weekend, being part of this group of people, from all over the world that are making extraordinary things happen.  This is what my film is all about – the power of the individual, working together to make things happen – across the globe.

To be able to show my ten-minute trailer to these amazing change makers was an honor and reward in itself.  But to spend the weekend with such a unique group of people who believe that anything is possible, was extraordinary and fortified me as I go forward in editing over 150 hours of footage.

I have a friend who is always telling me that I need to say “no” more often – because I tend to spread myself too thin.  But this time, I was glad I said “yes”.

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The Power of Sharing and Networking

I’ve always been an independent creature, starting with a year long backpacking odyssey as a 19 year old traveling solo, following the “hippie trail” around the world.  That sojourn led me to pursue a career as a still photographer, using my camera as a tool to gain access to people, their cultures and their stories.

I’ve had a great ride these past 30 years shooting assignments for high profile magazines that have taken me to all parts of the globe.  For the most part, I was a solo act, spending hours, days and weeks observing people, then becoming more intimate as I proceeded to get to know and tell their stories and share them with others.

When I started shooting motion and in particular digital video, eleven years ago I embraced the notion of collaboration.  Video production has a lot more facets to it than just the shoot and I knew that even though I knew how to capture reasonably good sound and edit a respectable rough cut with Final Cut Pro, I also knew that working with professional sound people and editors would raise the bar on the quality of my projects.

This past weekend, the value of collaboration, networking and using social media to get my ideas out to the universe, really hit home.  I had been asked to speak at the Photocine News Expo in Hollywood, CA about my latest documentary that I was working on, Opening Our Eyes. I had gotten to know two of the organizers of the event, Michael Britt and Lou Lesko, through social media. They had taken notice of my blog and my project, which I had decided to shoot with the HDSLR cameras and had written about it in their blog, PhotoCineNews.com.

I was honored and humbled to be speaking at the same event as some pretty heavy players like Vincent LaForet and Shane Hurlbut.  I was a bit intimidated at first, but I knew that I was there to share what I knew and that is how to get a passion project from just an idea – to a reality.  So, after returning from my 99-day journey, with just a couple of weeks to prepare a sample from some of the 145 hours of footage that were shot, I flew out to LA.

Here’s a rough cut of that 10-minute sample:  Opening Our Eyes – Tease

I suppose I can legitimately say that I have had a theatrical showing of my documentary in Hollywood.  True enough – but the real value for me this weekend was in sharing with my peers and making connections with people who I will work with in the future that will help me grow as a filmmaker and storyteller and more importantly who will bring their expertise to my film.

It’s an incredible time that we live in with a realm of possibility.  Literally anything is possible.  When you share and put things out to the universe – you just never know what you’ll get back.  I’ve learned that I share because it makes me feel good – not because I have expectations for an immediate or monetary return.  But each and every time I do share – I get back so much more in return.

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My Love/Hate Relationship – Shooting Video With a DSLR

I’ve just spent the last 2 weeks intensely editing my footage shot on my 99-day journey around the world, shooting my passion project, Opening Our Eyes.  I wanted to get a trailer ready for the PhotoCine Expo that I’ll be speaking at this weekend in Los Angeles. I knew that I couldn’t possibly go through all 2900 gigabytes of content (145 hours), let alone cull it down to a finished sample in two weeks time.  So, I took a friend’s advice and decided to focus on only two of my ten subjects that I interviewed and shot b-roll on.

Even with going through only 20 percent of my footage has been a grueling and exhausting two weeks.  But it’s also given me a much better sense of working with and analyzing the files that come out of the Canon 5D Mark II and 7D.

Some of my loves:

  1. I love the picture quality
  2. I absolutely love the picture quality
  3. You can’t beat the picture quality

It’s true, the picture quality is stunning and worth putting up with SOME of the workarounds, depending on what type of job I’m working on.  If I’m shooting a corporate event and I need to record longer than 12-minute intervals, which is the case when someone is giving a talk, then I would opt not to use a DSLR because of the limitations on the duration of a clip.  And, regardless of the type of job I shoot, editing the files from these cameras is tedious because I need to transcode them into a file that will play well in Final Cut Pro.

Some of my hates:

  1. 12 minute clip duration – this really needs to change in the next generation of these hybrids in order to make it a more       workable camera
  2. Audio – Canon really needs to come up with a more professional solution for capturing good audio with the video on           one card.  I have used a JuidedLink pre-amp with a gain disabler on it but it’s still not as good as the audio I get when         I capture it to a separate digital recorder – in my case the Samson H4N Zoom.
  3. Having to transcode all the files into a codec like Apple Pro Res so that I can edit in FCP without stutters, stops and             drop frames.
  4. Stabilization is an issue but a solvable one thanks to rigs from Zacuto. And of course you can always use a tripod – and       really should if the situation warrants.

I’m sure I’ll come to other conclusions as I dig deeper into my content and I’ll share my thoughts as I continue to immerse myself in the post production part of this film.

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Editing and Workflow for DSLR’s – The First Steps

In the Field
Depending on how you are working in the field and what you are shooting, your workflow and the way you organize and manage your media will vary somewhat. If you have a crew and are shooting a scripted video, then you will probably have a computer and technician on site, downloading media as it is shot, backing it up and checking it for focus.

If you’re working solo or with just one other person, which is how I have been working for the past 3 ½ months on my project, Opening Our Eyes,

Gail at the Kopila Valley Primary School, Surkhet, Nepal

then you don’t have the manpower to work that way. I downloaded all my footage, audio and stills at the end of the day. I rarely had the time or even the battery power on my computer (electricity was scarce at times) to look at what I had shot but I did do spot checks occasionally.

Regardless of how you work in the field,

Children at the Kopila Valley Primary School

it is essential to create redundant backups of all your content. I backed everything up to two portable external hard drives, after downloading the media to my laptop via card readers. There’s a nice software application called ShotPut Pro that lets you make up to 3 copies to different drives at a time, which speeds things up quite a bit. For the most part, I had organized my media by destination and subject with each folder containing the contents of a card. Whenever I shot an interview, I put a fresh card in the camera so that the content was automatically sorted out from the b-roll. Some shooters I’ve talked to who are used to shooting tape, archive each tape or card by making a disk image (DMG) of each which can be mounted on the computer, emulating the original card.


Back in the Editing Suite

The first thing I did when I returned from my 99-day journey, was to make two backups of all my material. After my media was backed up, I started to organize it. Everything had already been separated as far as destination and subject, but I needed to separate the stills from the video and the interviews from the b-roll – if any cards contained both. I also needed to match up the interview video footage with the audio files that had been captured by a separate recording device.

After getting all my media organized and sorted by destination, subject and file type, I renamed the files and added any relevant metadata – copyright and creator info etc. This can be done in Adobe Bridge. You can also look at the video files in Bridge to preview before transcoding them. Another way to preview your video files is by using QuickTime player. Because the files coming out of these hybrid cameras are compressed H.264 files, they do not play smoothly in Final Cut Pro, so they need to be transcoded into a codec like Apple Pro Res, before editing them. This can be done in Apple Compressor which comes with the Final Cut Pro Suite or MPEG Streamclip which is a free application.

You can choose to preview your video files first using Adobe Bridge or QuickTime player or another software tool, and then make a folder of “selects” and transcode just those files before importing them into FCP, or you can transcode everything and then import everything into Final Cut Pro.

After I organized my assets (stills, video and audio), I chose to transcode ALL my video files and import everything into Final Cut Pro. That way, not only could I preview everything smoothly, but I could also start adding information to the clips and organize them into bins within FCP. And with everything transcoded, I won’t have to leave FCP if I wanted to look at content that hadn’t been previously marked “selects”.

Getting to the Fun Part

Organizing, sorting, logging and transcoding is tedious work but it’s essential in order to be able to find things quickly when you need them, when you start laying down your storyline and want to keep focused. There’s nothing worse than having to break your train of thought while you’re editing and have to leave the program to find assets or prep them. Organizing is key – it’s not fun, but a necessary step in the process.

I will continue to slog through this initial process this week, in order to get through some of my content so that I can put together a sample for the PhotoCine News Expo that I’ve been asked to speak at this month. I have way too much material to go through everything, so I’ve decided to tackle the content from two of my subjects, which will make the task more manageable. It will also provide me with the reward of working on the “fun part” of editing by crafting a short story before moving on to daunting task of assembling the entire documentary. Check out this quick sample that I put together within 24 hours after getting off the plane. http://www.vimeo.com/14645594

Little by little things will come together and I’ll keep you posted as I go along.

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Post-Production – Overcoming Inertia and Getting Started

I returned back to the United States a couple of days ago and before I even did my laundry, I sat down to edit a quick behind-the-scenes interview video clip of my daughter and I discussing the documentary we had just finished shooting, traveling around the world. I was motivated by a deadline where I needed to provide a video clip from the project, right away.

I was fortunate in that we had just shot interviews of each other talking about the making of the film, while the experiences were still fresh in our heads. So it was relatively easy for me to pull a couple of soundbites from the interviews, sync the audio which had been recorded separately and add relevant B-roll.  Within less than 24 hours after stepping off the plane, I had a 5 minute behind-the-scenes short.  Nothing fancy, mind you but in addition to providing an opportunity for the film to get awareness, it forced me to start thinking about the overall structure of the piece.

The hardest part of editing is getting started – figuring out how the story will be told. In my case, I’m facing the daunting task of looking through 3 months of material – interviews, B-roll, still images, and behind-the-scenes footage that I need to figure out how I will put it all together.  There are a dozen different directions where I could take this film in the editing process.  I could choose to make each subject’s story an independent video, with the full length documentary being comprised of them all.  Or I could weave the stories together – structuring the piece more thematically.  Or I could include the mother/daughter aspect in the film and add some interview footage of the two of us talking about the project.

Just in putting together this quick sample, I have forced my mind to start thinking about the next step – crafting the story. My next deadline is to make a trailer for this film that hasn’t even been edited yet. I will be speaking at the PhotoCineNews Expo in LA in a couple of weeks and I’m motivated by this opportunity to present the workings of this project to a live audience.

As it turns out, jumping right into it was the best thing to do.  I overcame the inertia that’s always present, and started focusing on how I was going to tell the story of not only our subjects but the experience itself.

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Photographers and Video

I’ve been reading a lot of the still photography forums over the past few weeks and I’ve seen a lot of questions about capturing sound with the hybrid HDSLR’s.  I’ve also seen some misleading information so I’ve decided to take a few minutes to clear up some misconceptions.

First – Audio is everything in video.  People can tolerate a mediocre image but if they can’t understand or hear the audio – they won’t watch.  See for yourself – turn the sound down on your TV and see how long you stay interested in the program – even if the image is stunning.

Second – You have many options of capturing audio with the HDSLR’s depending on what you are shooting.  I think many still photographers assume everyone is going to be shooting “indie films” with crews.  One of the things I find appealing about some of the new technology is that you don’t necessarily need a large crew and a Hollywood budget.  And sometimes, if discretion is in order, you’re better off with a small crew.  With that said – you should know how to capture good audio.

Third – NEVER use the camera to capture audio – it just isn’t good enough.  And I would probably say that you shouldn’t plug an external mic into the camera via the mini plug.  I don’t think the audio quality is good enough, especially for an interview.

Fourth – Either use a pre-amp with XLR inputs like a Beachtek or JuicedLink and an external microphone.  Make sure you get the mic close to the audio you want to capture.  And most importantly monitor the audio through a good set of headphones.

Fifth
– Capture your audio independently with a good quality digital recorder like the Samson H4n Zoom and sync it later in post.  Syncing sound in post is a snap with a great software application called Plural Eyes.

Lastly – Audio is everything!  And remember as you add video to your skill set, you’ll be using your ears as much as your eyes.

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NAB – A Week of Gadgets, Geeks, and Great Inspiration

Today is the final day of NAB and as usual my head is exploding with ideas and information. But before everything totally leaves my head – I’ll share some cool things with everyone.

I come to NAB to learn, however this year I also needed to research and buy some things for my upcoming project Opening Our Eyes. In particular I was looking for a stabilization rig for my Canon 5D and 7D. My timing was perfect because at this year’s show just about every booth had gear for the DSLR cameras – the show was all about either the HDSLR or 3D. I settled on the Zacuto Striker because I wanted something lightweight and quick to put on a tripod. Zacuto had redesigned the plate making the weight distribution better and it felt just right for me. And that’s important – get the right rig for you – if at all possible visit a vendor where you can try these stabilization rigs out so that you buy the one that literally “fits” you and your needs.

One of the biggest buzz items was the HD Hero, a tiny wearable video camera for sports, made by GoPro and at the $200 show special – they sold out the first day. But check them out – even at the retail price of $300, they are amazing little cameras that can be used in all types of situations where you need something small.

RedRock Micro debuted their new HDSLR remote which uses sonar for auto follow focus. The booth was mobbed with attendees dying to get their hands on this accessory that is priced around $1000. Check out the review from the show floor at PhotoCineNews.

Canon unveiled their latest tapeless camera the XF305 that will give the Sony EX-3 a run for their money. Even as stunning as this camera is, Canon didn’t integrate that nice big chip/sensor that we see in their hybrid HDSLRs. But Panasonic did and they had their new prototype camera in a plexiglass box perched on a museum type pedestal. The Panasonic AG-AF100, is the first professional micro 4/3-inch video camcorder optimized for high-def recording. that did make use of that large sensor that everyone seems to be waiting for – stay tuned. Canon-are you watching and listening?

I’m maxed out right now with technology and information yet inspired and energized at the same time by the notion of possibilities. If you’re a still photographer singing the blues because of the lousy economy and the changing paradigm of print giving way to electronic delivery – I can only say one thing – convergence. Embrace that notion, get energized by the idea and open your mind to the possibilities and opportunities that are exploding in this new world of information technology.

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