Human – Journeys of a Hybrid

I read Seth Godin’s blog this morning and as usual, he was right on target with his observations of our culture and the shift in our economy. We are moving out of the “industrial age”, an economy based on scarcity and into a “connection economy” based on abundance – abundance of “choice, connections and access to knowledge.”

In our new “connection economy”, we can connect with more people and “leverage our skills at a higher level.” This is leading to two races: a race to the bottom which is forcing us to lower our prices, because it’s easy to find plenty of people who will do something cheaper or a race to the top which gives us the opportunity to use our new connections, resources and knowledge and become the one “they can’t live without.”

“The connection economy doesn’t create jobs where we get picked and then get paid; the connection economy builds opportunities for us to connect, and then demands that we pick ourselves.” It’s no longer sufficient to just deliver a job at a fair price; a “connection economy” is all about standing out and being remarkable.

We need to invent – not duplicate.

So how do we stand out in a world of noise? I believe we need to be authentic and true to ourselves. We need to take the ultimate risk and listen to that voice inside because that’s the voice that should be heard. We need to be vulnerable in order to race to the top. At the end of the day, we are all human and we can spot a phony or an imitation when we see one.

Most of all we need to remember, we are human beings with basic human needs – one being the need to connect with our fellow human. We don’t connect merely on devices alone – you connect by telling your “story”. If your story resonates with others – it spreads. Today that means it gains traction quickly and spreads globally. But you don’t connect with people by doing the same things as everyone else or regurgitating the same information. You make connections because people are human and they’ll always spot “the real deal” in a crowd.

So be vulnerable, be different, be brave enough to stand out with a fresh approach to old problems and you won’t need to race to the bottom along with others clamoring for those “scarce” jobs. You’ll be the one carving out the opportunities and picking yourself.

No one has a crystal ball so it’s really anybody’s guess as far as what the future of anything is. Anyone who tells you otherwise is simply a bull shitter and they probably have a bridge to sell you as well.

Does anything ever stay the same? One quick glimpse into history will verify that nothing stays the same. But sometimes, it difficult to “see” changes because for the most part, they happen slowly.

I’m of the mind that still photography is and always has been just one way to communicate. Images have the power to grab our attention and linger in our minds. If I were to ask you to think of 5 still images and to tell me what they are in just 1 minute – which images come into your mind – and why? Do they give you a reference of what what happening in your life, like a song does? Or are they disconnected bits of pixels?

Quite honestly, I’m bored with this subject of predicting the future and I’m beyond bored with talking about gear. Gear has nothing to do with communication. If it did, we could take the human being out of the equation. Is that going to be the future? Cameras everywhere, clicking away, recording what’s transpiring?

I used to say that video and motion was where things were heading. But I’m questioning that answer now. I see so many videos that don’t communicate anything, some just visual eye candy moving across the screen or the device du jour. But then there are a few long and short videos that suck me in and take me to another place – in body and mind. I see still images that affect me the same way, as well as good films. I think all of us can recite memorable lines and scenes of movies we’ve seen. They stay with us because they’ve hit a nerve or touched our hearts. They’ve told a story – they’ve moved us in some way. As a visual communicator that’s what a filmmaker is supposed to do.

I am a visual person. I like to write but I don’t think like a novelist, I think like a screenplay writer. Don’t misunderstand me, I would never even come close to calling myself a screenplay writer, but I do recognize that is how my mind works. I think cinematically – I think I always have.

For me, the only thing I would predict as far as the future is concerned is that we all seem to be moving to a more visual world in terms of how we communicate. Will the written word lose importance in the future?. I don’t think so, anymore than I think that talking with one another will disappear, although there I some days I wonder when I see groups of people in a bar and everyone is looking at their phones instead of talking to one another. Songwriters will still give verse to music. That is as old as man has been around. Technology has changed the way a musician “makes” his music and has certainly how it is distributed. What hasn’t changed is the emotion and thought behind a good song.

My future will surely be visual and I will use whatever tool best communicates the stories that are within me to tell. Other than that, I have no idea what is in our future and that is one of the greatest joys in life – to wonder and dream about what’s to come.