“Here’s an Idea – Have a Point”

One of my favorite holiday movies is “Planes, Trains and Automobiles” with Steve Martin and John Candy. There’s a great scene in the movie where Steve Martin loses it and starts a rant directed toward Candy’s character, Del Griffith. Del, is a “nice guy” who talks incessantly. Martin’s character, Neal Page, an uptight ad man, frustrated by the day’s travel mishaps, finally explodes at his travel companion Del after one too many stories and says – “here’s an idea – when you tell a story, have a point!”

Am I the only one who has been oversaturated with multimedia and video pieces that are little more than pretty visuals to music? Don’t get me wrong, there are plenty of pieces that I do like, but there are far too many where I get bored and bail mid-way through because there is no point – there is no story.

Worse yet, the audio or music track many times feels like it has no connection to the visuals. It may be a great piece of music and provide pacing for the video, but it doesn’t complement the story. And there are times that the music is the most interesting part about the piece – if you take it away, what do you have? Most likely a pagination of moving and/or still images – like pages in a magazine or prints on a gallery wall. Independent and isolated vignettes with a music track – but no story- just eye candy.

What holds my interest is a story, where all the elements of audio, music, video clips, stills, text and narrative are parts of the whole and each one is integral in telling the story. I don’t think I’m alone in being interested in the story. Humans have enjoyed “the story” since the beginning of time. It doesn’t matter if it’s told verbally in a one on one conversation, in a multimedia piece, or in a major motion picture – a good story is a key ingredient for human interest. We all love a good story.

Personally, there is so much out there to watch these days on any given site that hosts videos, if I’m going to invest time in viewing something – I want it to have a point. If it doesn’t when I get to the end – I feel somehow let down.

I’m sure some of you will disagree with me on these thoughts and many of you may get loads of satisfaction from watching pretty visuals laid down to music and that’s OK. I’ve just had my fill of pretty content splashed before me, becoming a blurred palette in my head.

So, here’s an idea – have a point.

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How Do You Tell the Story?

I’ve said it hundreds of times – “the story is everything”, “without a story, you’ve got pretty pictures to a soundtrack”. So, how do you tell a story? How do you do it?

A friend called me the other day, struggling with this very question, of how do you tell the story? He was putting together a multimedia piece and he had captured sound and had taken photos during an event and was about to record an audio interview. I wasn’t sure at first, if he was asking about the mechanics of how to edit a story together in Final Cut– or was he asking me for guidance on how to tell the story? Those are two completely different discussions.

I thought back to when I was just starting to learn video journalism and had taken the Platypus Workshop. We had to tell our commitment or our story idea to an instructor, before we could start executing it. If the idea wasn’t delivered clearly and concisely, we went back to the drawing board to nail down the idea or the focus.

Every story starts out with an idea. Ideas have always come pretty easily to me, usually in spurts. All sorts of environments or activities can trigger ideas.

Seth Godin did a blog about a week ago titled, Where do ideas come from? Here are a couple of my favorites:

  • Ideas come out of the corner of the eye, or in the shower, when we’re not trying
  • Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week
  • Ideas occur when dissimilar universes collide
  • Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing
  • Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom

Once I get the idea, I then start focusing it in my head. I play out the movie in my mind. What is the message? Whose message is it – mine? – the client’s? What is the motivation for the piece? A call to action? Once I get a pretty clear idea of what the story is that I’m trying to tell, then I start to put the pieces together. First I gather and capture all the assets that I’ll need, the interviews, b-roll, still photos etc. Then, when it’s time to edit the story, I’ll have a much clearer focus of how I will edit the pieces together to deliver the message.

Right now, I’m editing a feature length documentary, that is made up of ten different stories about ten different people in various corners of the globe. All together, the ten stories are unified by the theme of “the power of the individual in making a difference in the world”. Essentially the idea is, global stories about the power of one. That has been my underlying story from the moment of concept, to shooting it, to editing it all together.

So, how do you tell the story?  For me, it’s focusing on the “idea” at all times and editing toward that purpose.  There are hundreds of ways to tell the same story, but you need to know what the story is before you can begin to tell it.

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New Stuff

I haven’t done a lot of tech talking lately, but a couple of new items have me thinking that way. Here’s some interesting news about products, firmware upgrades and video delivery.

To start with, for all of you who own a Samson H4N Zoom digital recorder, and have been frustrated that you aren’t able to independently change recording levels on inputs 1 and 2 – you now can. Here is a link to the firmware download and instructions.

For all you “big chip” aficionados, Sony just announced the PMW-F3

Sony PMW F3

camera with a 35mm CMOS imager. However, with a price tag around $16,000 for the body and an extra $7000 for a set of three Sony prime lenses, it seems more like a competitor in the RED market, rather than in the DSLR niche.

Read more about it on engadget

PhotoCinenews.com had a great blog post by August Bradley, a couple of weeks ago that I almost missed, Thoughts On Motion Portfolios.

August writes:

“We recently went through the process of re-designing our website with one of the primary new objectives being adding motion content. So I did extensive research on the websites of directors, cinematographers, and leading production companies to see how they presented videos. I was surprised at how little effort most are making in this area.

I suspect the thinking of the directors and cinematographers is that nobody hires them for a serious commercial gig by discovering their website. It’s very much a matter of relationships and playing the inside game.

But I also think the world is changing fast with the barriers to entry lowering in the motion world, and with talented people increasingly able to compete on creativity rather than on access to expensive cameras and lights. The importance of a strong web presence is rising and becoming fundamental for directors and cinematographers.

So I set out to find the best-in-class practices and leading suppliers of related tools. I found some methods of integrating and presenting video to be more engaging than others.”

Read more

PhotoCinenews has also announced that the DVD set of their 2010 PhotoCine Expo is hot off the presses. It’s an 8 disc set of presentations from 14 filmmakers. I am honored to be one of them and as one who attended many of the other presentations, I can tell you it’s worth every penny. Check it out.

Here’s a big piece of news released yesterday. ” Steve Jobs to launch iPad Newspaper with Rupert Murdock” by Chris Matyszczyk.

Chris writes:

“Women’s Wear Daily offers a report that this iPad-o-newsthingy, which has been in covert development for several months, will be called “The Daily.” It will, apparently, have as its pulsating spirit “a tabloid sensibility with a broadsheet intelligence.”

Oh, and there is a price for this melange of the tabloid heart with a broadsheet mind. A ticklingly enticing 99 cents a week.

The Daily will, apparently not enjoy such dated concepts as a print edition or even a Web edition. Instead it will be beamed straight to the iPad (or Galaxy, if you can afford one) from News Corp.’s high pod somewhere in Manhanttan.”

And here’s another milestone news item about YouTube. “YouTube: 35 hours of video uploaded every minute” by Don Reisinger

“YouTube attributes the growth to several factors. First, the company’s decision to increase time limits from 10 minutes to 15 minutes per video has helped. It also pointed to the site’s file size limit of 2GB. With the help of mobile phones, YouTube said that consumers are finding it relatively simple to quickly add videos to the site. It also doesn’t hurt that “more companies [are] integrating our APIs to support upload from outside of YouTube.com.”

Lastly, a thank you to everyone who has contributed to my film Opening Our Eyes, on Kickstarter.  We have gone past our half way point, meaning we are more than halfway toward our goal.  And to anyone who may be thinking of making a contribution – it’s a win/win because you get a DVD of the film if you make a $25 contribution.  The money will all go toward the hire of a professional editor who will give the film the polish it needs to have a chance at wider distribution – and with that, the possibility of inspiring more change makers in the world.  Here’s the link – please pass it along to people you know who may like to be a backer.

There you have it – a mixed bag of some interesting “new stuff”.

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Should You Be Thinking About Video?

For the past two years I’ve been traveling around the country presenting a seminar called “Should I Be Thinking of Video” for ASMP (American Society of Media Photographers.  This seminar had become quite popular with still photographers as interest in video escalated, partly due to the hybrid cameras and partly due to the increased demand for video content for the web and mobile devices.  The iPad in particular is a game changer and everyone seems to be keen on either creating video content or buying it.

With this rush to find or produce video, I’ve seen quite of few people attend these seminars because they feel they have to get onboard.  A few weeks ago, someone in the audience, who appeared quite annoyed, raised their hand and said, “but you didn’t answer the question – should I be thinking of video”.  He went on to say that there was nothing new about video and weren’t there plenty of videographers already out there. I replied that he needed to answer that question himself.  I could only provide him with background information about video production but that decision as far as if he should embrace video was for him to make.  I also said that yes there were plenty of videographers out there working in traditional markets that have been around for decades.  What is new is the increased demand for video because we as a society are moving more toward an electronic means of communication and away from print.

I think the most important point here is that no matter what creative path you may wish to pursue, you need to have a reason for doing it.  For me, I started shooting video more than a decade ago because as a storyteller, I felt the need for motion and sound to adequately tell the stories that I wanted to tell.  I certainly wasn’t chasing a trend – not that video is a trend.  Just like in still photography, it’s not about the tool or the camera, it’s about your vision and if you don’t know why or if you should be shooting video then how can you possibly have a clear vision.

I can probably better answer the question “should you be thinking of video?” this way.  If it’s because you have a camera that is also capable of shooting in video mode then then the answer is no – you shouldn’t be thinking of video, because you will be a technician or a button pusher and will compete with every other person who has that same tool. But if you are thinking, seeing and feeling projects and stories that are all about motion and sound, then you’ve answered that question for yourself.

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Photo Plus Expo 2010 Etc.

What a difference a year makes.  I’ve been going to Photo Expo since it started, whenever that was some 20 or 30 years ago. It used to be held at the Coliseum, New York’s old convention center, when it was much smaller.  Over the years Photo Expo got bigger and bigger, with huge sections of the floor devoted to lab equipment and hundreds of other booths displaying everything from cameras to computer software.

The last few years the Expo has gotten smaller.  Gone is all the lab equipment of course, but also not present are some of the big vendors like Adobe and Apple.  This year was the first year there was another photographic event happening simultaneously, called “Shoot NYC….an advanced photography forum”.  This event was hosted by Hasselblad and Broncolor, and just few blocks away from Javits. I didn’t get a chance to get down there but I heard rave reviews from those who went saying it felt like it was geared more for the “professional”.

One difference I have noticed over the years of attending Photo Expo is the shift in the attendees, more toward retail photographers and prosumers. That was reflected both on the floor and in the seminar selections. There was an entire seminar track this year devoted to weddings and portraits. Another sign of the times was seeing an entire seminar track devoted to video and multimedia, as opposed to one or two seminar choices in previous years. I could only find one seminar this year about stock photography; actually it was about microstock in particular. That’s a big change from when there were a dozen seminars relating to stock photography to choose from.

I presented a seminar with Paula Lerner called “Multimedia and Video” and was part of a panel for a seminar called “Ethics and Photography” which was streamed live globally, but I did find time to sit in on a couple of very interesting sessions.  One of my favorites was “Affordably Simple Marketing”, given by Juliette Wolf Robin.  She provided a lot of terrific tangible information.   I also enjoyed seeing and hearing Lauren Greenfield talking about her documentary work.  And even though I’m not a teacher, I found “Teaching in the 21st Century” quite interesting.  As always Blake Discher’s seminar on “Sales and Negotiating for Photographers” was fantastic and fresh. I also attended ASMP‘s annual member meeting where Tom Kennedy spoke about the new media landscape which was right on target.

The floor was smaller and as mentioned before, Adobe and Apple not present.  Canon and Nikon had a lot of action and interest with their hybrid DSLR cameras as expected and I saw a lot more third party gear for the hybrids displayed – Zacuto rigs, Redrock Micro rigs, and Glidecams, along with fluid head video tripods.  This trend is not going away and in fact isn’t a trend at all, as we move more and more toward electronic publishing with magazines scrambling to produce versions for the iPad and get their app designed.

The annual “bash” was more of a bust, leaving people hungry and thirsty due to no food being offered (except bags of potato chips) and a cash bar.  It was held at the Intrepid, which sounded like it was going to be interesting, but not a great venue for a party.  But it was nice to see my friends and colleagues and catch up with them.

It will be interesting to see what this event will look like next year – I can only guess that there will be plenty more changes.

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The Power of Yes

I’ve just experienced one of the most extraordinary weekends of my life – all because I said yes.  Barely more than a week ago, I sent an email with a link to the trailer of my documentary to Rebecca Self,

Rebecca Self at the European Summit for Global Transformation

who I was introduced to by two of the subjects in my film, Letha Sandison and Maggie Doyne.

Letha Sandison and Maggie Doyne

Rebecca is an amazing woman – she’s a connector of change makers.  The day after Rebecca got my email, she replied “Would you consider coming to Amsterdam this weekend and showing your trailer at The European Summit for Global Transformation.  My first thought was “wow” – and with a title like that, it was bound to be a gathering of very interesting people.  My next thought was, “it’s not possible – there’s not enough time – the airfare will be high” etc. etc.  All very practical thoughts – right?

And then I flipped it and told myself all the reasons I should say yes. I ‘d have the opportunity to show a culturally diverse audience a sample of my film and talk about the idea behind it. I would get to see Letha and Maggie again because they were going to be speaking.  And most importantly, I would be spending the weekend with people that not only believed that anything is possible – but are making the impossible happen, together. So I replied to Rebecca and said YES.

For two days I listened, as all kinds of people told their stories – people who are actively doing things that are making our world a better place. They awed me with their courage, their commitment and their passion.  But the most empowering part of the conference was connecting with these people, who were not only there to talk about what they were doing, but also to network with others to help them make their commitments a reality.

As I write this, on my last night in Amsterdam. I’m ready to head out to have one final dinner with some of the most fascinating  people I have ever met.  It has been a powerful weekend, being part of this group of people, from all over the world that are making extraordinary things happen.  This is what my film is all about – the power of the individual, working together to make things happen – across the globe.

To be able to show my ten-minute trailer to these amazing change makers was an honor and reward in itself.  But to spend the weekend with such a unique group of people who believe that anything is possible, was extraordinary and fortified me as I go forward in editing over 150 hours of footage.

I have a friend who is always telling me that I need to say “no” more often – because I tend to spread myself too thin.  But this time, I was glad I said “yes”.

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The Power of Sharing and Networking

I’ve always been an independent creature, starting with a year long backpacking odyssey as a 19 year old traveling solo, following the “hippie trail” around the world.  That sojourn led me to pursue a career as a still photographer, using my camera as a tool to gain access to people, their cultures and their stories.

I’ve had a great ride these past 30 years shooting assignments for high profile magazines that have taken me to all parts of the globe.  For the most part, I was a solo act, spending hours, days and weeks observing people, then becoming more intimate as I proceeded to get to know and tell their stories and share them with others.

When I started shooting motion and in particular digital video, eleven years ago I embraced the notion of collaboration.  Video production has a lot more facets to it than just the shoot and I knew that even though I knew how to capture reasonably good sound and edit a respectable rough cut with Final Cut Pro, I also knew that working with professional sound people and editors would raise the bar on the quality of my projects.

This past weekend, the value of collaboration, networking and using social media to get my ideas out to the universe, really hit home.  I had been asked to speak at the Photocine News Expo in Hollywood, CA about my latest documentary that I was working on, Opening Our Eyes. I had gotten to know two of the organizers of the event, Michael Britt and Lou Lesko, through social media. They had taken notice of my blog and my project, which I had decided to shoot with the HDSLR cameras and had written about it in their blog, PhotoCineNews.com.

I was honored and humbled to be speaking at the same event as some pretty heavy players like Vincent LaForet and Shane Hurlbut.  I was a bit intimidated at first, but I knew that I was there to share what I knew and that is how to get a passion project from just an idea – to a reality.  So, after returning from my 99-day journey, with just a couple of weeks to prepare a sample from some of the 145 hours of footage that were shot, I flew out to LA.

Here’s a rough cut of that 10-minute sample:  Opening Our Eyes – Tease

I suppose I can legitimately say that I have had a theatrical showing of my documentary in Hollywood.  True enough – but the real value for me this weekend was in sharing with my peers and making connections with people who I will work with in the future that will help me grow as a filmmaker and storyteller and more importantly who will bring their expertise to my film.

It’s an incredible time that we live in with a realm of possibility.  Literally anything is possible.  When you share and put things out to the universe – you just never know what you’ll get back.  I’ve learned that I share because it makes me feel good – not because I have expectations for an immediate or monetary return.  But each and every time I do share – I get back so much more in return.

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My Love/Hate Relationship – Shooting Video With a DSLR

I’ve just spent the last 2 weeks intensely editing my footage shot on my 99-day journey around the world, shooting my passion project, Opening Our Eyes.  I wanted to get a trailer ready for the PhotoCine Expo that I’ll be speaking at this weekend in Los Angeles. I knew that I couldn’t possibly go through all 2900 gigabytes of content (145 hours), let alone cull it down to a finished sample in two weeks time.  So, I took a friend’s advice and decided to focus on only two of my ten subjects that I interviewed and shot b-roll on.

Even with going through only 20 percent of my footage has been a grueling and exhausting two weeks.  But it’s also given me a much better sense of working with and analyzing the files that come out of the Canon 5D Mark II and 7D.

Some of my loves:

  1. I love the picture quality
  2. I absolutely love the picture quality
  3. You can’t beat the picture quality

It’s true, the picture quality is stunning and worth putting up with SOME of the workarounds, depending on what type of job I’m working on.  If I’m shooting a corporate event and I need to record longer than 12-minute intervals, which is the case when someone is giving a talk, then I would opt not to use a DSLR because of the limitations on the duration of a clip.  And, regardless of the type of job I shoot, editing the files from these cameras is tedious because I need to transcode them into a file that will play well in Final Cut Pro.

Some of my hates:

  1. 12 minute clip duration – this really needs to change in the next generation of these hybrids in order to make it a more       workable camera
  2. Audio – Canon really needs to come up with a more professional solution for capturing good audio with the video on           one card.  I have used a JuidedLink pre-amp with a gain disabler on it but it’s still not as good as the audio I get when         I capture it to a separate digital recorder – in my case the Samson H4N Zoom.
  3. Having to transcode all the files into a codec like Apple Pro Res so that I can edit in FCP without stutters, stops and             drop frames.
  4. Stabilization is an issue but a solvable one thanks to rigs from Zacuto. And of course you can always use a tripod – and       really should if the situation warrants.

I’m sure I’ll come to other conclusions as I dig deeper into my content and I’ll share my thoughts as I continue to immerse myself in the post production part of this film.

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Editing and Workflow for DSLR’s – The First Steps

In the Field
Depending on how you are working in the field and what you are shooting, your workflow and the way you organize and manage your media will vary somewhat. If you have a crew and are shooting a scripted video, then you will probably have a computer and technician on site, downloading media as it is shot, backing it up and checking it for focus.

If you’re working solo or with just one other person, which is how I have been working for the past 3 ½ months on my project, Opening Our Eyes,

Gail at the Kopila Valley Primary School, Surkhet, Nepal

then you don’t have the manpower to work that way. I downloaded all my footage, audio and stills at the end of the day. I rarely had the time or even the battery power on my computer (electricity was scarce at times) to look at what I had shot but I did do spot checks occasionally.

Regardless of how you work in the field,

Children at the Kopila Valley Primary School

it is essential to create redundant backups of all your content. I backed everything up to two portable external hard drives, after downloading the media to my laptop via card readers. There’s a nice software application called ShotPut Pro that lets you make up to 3 copies to different drives at a time, which speeds things up quite a bit. For the most part, I had organized my media by destination and subject with each folder containing the contents of a card. Whenever I shot an interview, I put a fresh card in the camera so that the content was automatically sorted out from the b-roll. Some shooters I’ve talked to who are used to shooting tape, archive each tape or card by making a disk image (DMG) of each which can be mounted on the computer, emulating the original card.


Back in the Editing Suite

The first thing I did when I returned from my 99-day journey, was to make two backups of all my material. After my media was backed up, I started to organize it. Everything had already been separated as far as destination and subject, but I needed to separate the stills from the video and the interviews from the b-roll – if any cards contained both. I also needed to match up the interview video footage with the audio files that had been captured by a separate recording device.

After getting all my media organized and sorted by destination, subject and file type, I renamed the files and added any relevant metadata – copyright and creator info etc. This can be done in Adobe Bridge. You can also look at the video files in Bridge to preview before transcoding them. Another way to preview your video files is by using QuickTime player. Because the files coming out of these hybrid cameras are compressed H.264 files, they do not play smoothly in Final Cut Pro, so they need to be transcoded into a codec like Apple Pro Res, before editing them. This can be done in Apple Compressor which comes with the Final Cut Pro Suite or MPEG Streamclip which is a free application.

You can choose to preview your video files first using Adobe Bridge or QuickTime player or another software tool, and then make a folder of “selects” and transcode just those files before importing them into FCP, or you can transcode everything and then import everything into Final Cut Pro.

After I organized my assets (stills, video and audio), I chose to transcode ALL my video files and import everything into Final Cut Pro. That way, not only could I preview everything smoothly, but I could also start adding information to the clips and organize them into bins within FCP. And with everything transcoded, I won’t have to leave FCP if I wanted to look at content that hadn’t been previously marked “selects”.

Getting to the Fun Part

Organizing, sorting, logging and transcoding is tedious work but it’s essential in order to be able to find things quickly when you need them, when you start laying down your storyline and want to keep focused. There’s nothing worse than having to break your train of thought while you’re editing and have to leave the program to find assets or prep them. Organizing is key – it’s not fun, but a necessary step in the process.

I will continue to slog through this initial process this week, in order to get through some of my content so that I can put together a sample for the PhotoCine News Expo that I’ve been asked to speak at this month. I have way too much material to go through everything, so I’ve decided to tackle the content from two of my subjects, which will make the task more manageable. It will also provide me with the reward of working on the “fun part” of editing by crafting a short story before moving on to daunting task of assembling the entire documentary. Check out this quick sample that I put together within 24 hours after getting off the plane. http://www.vimeo.com/14645594

Little by little things will come together and I’ll keep you posted as I go along.

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Post-Production – Overcoming Inertia and Getting Started

I returned back to the United States a couple of days ago and before I even did my laundry, I sat down to edit a quick behind-the-scenes interview video clip of my daughter and I discussing the documentary we had just finished shooting, traveling around the world. I was motivated by a deadline where I needed to provide a video clip from the project, right away.

I was fortunate in that we had just shot interviews of each other talking about the making of the film, while the experiences were still fresh in our heads. So it was relatively easy for me to pull a couple of soundbites from the interviews, sync the audio which had been recorded separately and add relevant B-roll.  Within less than 24 hours after stepping off the plane, I had a 5 minute behind-the-scenes short.  Nothing fancy, mind you but in addition to providing an opportunity for the film to get awareness, it forced me to start thinking about the overall structure of the piece.

The hardest part of editing is getting started – figuring out how the story will be told. In my case, I’m facing the daunting task of looking through 3 months of material – interviews, B-roll, still images, and behind-the-scenes footage that I need to figure out how I will put it all together.  There are a dozen different directions where I could take this film in the editing process.  I could choose to make each subject’s story an independent video, with the full length documentary being comprised of them all.  Or I could weave the stories together – structuring the piece more thematically.  Or I could include the mother/daughter aspect in the film and add some interview footage of the two of us talking about the project.

Just in putting together this quick sample, I have forced my mind to start thinking about the next step – crafting the story. My next deadline is to make a trailer for this film that hasn’t even been edited yet. I will be speaking at the PhotoCineNews Expo in LA in a couple of weeks and I’m motivated by this opportunity to present the workings of this project to a live audience.

As it turns out, jumping right into it was the best thing to do.  I overcame the inertia that’s always present, and started focusing on how I was going to tell the story of not only our subjects but the experience itself.

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