hybrid – Page 8 – Journeys of a Hybrid

April 5, 2010April 5, 2010

The “Dancing Inca” and Video

When I was a young woman, newly married, my mother decided to have a psychic come to her house one evening and hold individual sessions with all of her family members. My mother was searching for something at the time, which I didn’t know then but I do know now – but that’s a story for another time.

There were two things that I remember from that “psychic reading”. One was that he told me that in a past life I had been an Inca and that I had fallen off a cliff and had broken my hip. The second thing he told me was that I was going to be shooting video.

As for the Inca past life comment – I recently had to consult a chiropractor after a night of dancing at a fundraiser had left my right hip inflamed, sending shooting pains down my sciatic nerve. When the chiropractor asked me what I did to cause this, I told him about the dancing, but not the Inca part – that was probably best left unsaid.

As far as the video prediction, he had a crystal ball into my future, but at the time I thought – video? Are you kidding? I equated video with soap operas and really bad late night commercials. I was a young still photographer just getting a name in the magazine world and starting to make some money in the corporate sector. I couldn’t have been less interested in video at that time.

Fast forward to now. I’ve been shooting video with traditional video tools for over ten years. I give seminars to still photographers who may be thinking of getting into video and I have just made a big investment in both money and mental power and have embraced the HD DSLR tools for an upcoming project I am working on Opening Our Eyes.

I’m not the only still photographer thinking of video these days – it seems like everybody is. As print platforms give way to electronic ones like the iPad that debuted this past weekend, the way we communicate is rapidly changing and along with that there is a huge demand for video. On the April 12th cover of Time Magazine is a portrait of Steve Jobs and inside a review of the iPad entitled “Do We Need the iPad?” The writer Lev Grossman wraps up the article nicely:

“If I have a beef with the iPad, it’s that while it’s a lovely device for consuming content, it doesn’t do much to facilitate its creation. The computer is the greatest all-purpose creativity tool since the pen. It put a music studio, a movie studio, a darkroom and a publishing house on everybody’s desk. The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people’s masterpieces. In that sense, it’s a step backward. Not much of a fairy-tale ending. Except for the people who are selling content. Read more: http://www.time.com/time/business/article/0,8599,1976932-2,00.html#ixzz0k3oIUDqY

In Time’s editor’s column “Ushering In a New Era”, Managing Editor Richard Stengel talks about making the magazine available on electronic devices like the iPad and Time will soon be delivering it’s entire contents to paying customers as a self contained application that can be downloaded to the iPad. Sports Illustrated is ready to go electronic as well.

If this doesn’t send a signal to still photographers the need to diversify and embrace video – what will? With print moving to electronic delivery – the demand for video will increase. I sit on the National Board of ASMP and we recognize this changing paradigm. In fact that is exactly how I came to be involved with the Board of ASMP. I was asked to run for the Board because of my video experience. It’s been a year since I’ve been on the board and in that time I have set up a motion/video committee with the intention of gathering and sharing information about video production. So far, through the efforts of the committee an online resource for video was developed and has been uploaded to the ASMP website.

I continue to learn as technology drives us forward and I continue to network and collaborate with people. One person that I’ve learned a lot from is Richard Harrington of Rhed Pixel. Richard is one of those guys that never seem to sleep. He runs a successful business, teaches, writes and shares a lot of information on various forums like Creative Cow and on his own blog. I’ve also worked with Richard’s team of motion graphics animators on an industrial that I produced last year. I continue to learn from Richard who has just written a book called “From Still to Motion” that I can’t wait to get my hands on. It’s all about working with the hybrid DSLR cameras.

Looks like that psychic was right – at least about the video. Not sure about the past life Inca thing but it makes you wonder doesn’t it? Was it destiny? Or was it just that I was a restless soul at the time wanting to learn more about how I could tell a story and with what tools. Not really sure – I’m just glad that I followed those instincts.

March 31, 2010April 1, 2010

What Video Storytelling is Not

It was bound to happen – still photographers shooting video like still images – as DSLR’s became hybrids, capable of shooting both stills and video. I’m starting to see video clips strung together in a timeline – like a pagination of images in a magazine – but without a cohesive storyline told through edited sequences or an audio/narrative track telling the story. It’s neither here nor there – not achieving the lingering power of a still photograph, nor utilizing the power of motion and sound to give a story more dimension.
The problem as I see it when I come across these “samples” is that these still photographers are not thinking in motion.

I think totally differently when I shoot video than when I shoot stills. Stills are moments in time – video is time in motion. That means that when I shoot video I’m always thinking about the big picture – how will I get into and out of a shot. What is coming before this shot and what is coming after? I know to think this way because I’ve edited my own material. Editing video is a great way to learn how to be a better shooter. It becomes very clear in the editing room – what you should have shot to be able to cut together a cohesive story.

I learned video storytelling at one of the Platypus Workshops from Dirck Halstead and PF Bentley. PF continues to inspire me with his storytelling skills in the video medium as he explores shooting with an HD-DSLR. Check out a couple of his videos – beautiful storytelling and creatively executed.

So once again – it’s not about the tool – the camera. Don’t think that because you buy a DSLR capable of shooting video that’s all there is to it. If you really want to use the power of these new cameras – it starts with your vision and how to relay that in motion.

March 25, 2010

Ten Things Still Photographers Need to Know About Video

1.   Buying a DSLR is only a start. Choose the right tool for the job. A DSLR might not be the right tool for many video productions. And keep in mind that most shooters spend sometimes twice as much as the price of these cameras on add-ons to make these cameras a viable solution.
2.   It’s more than just the shoot. There are many facets to video production. In fact positioning yourself as just a camera operator may not be the best business model.
3.   Shooting video is a different mind set than shooting still images. I think differently when shoot video. I think in sequences and in storyboard mode – not in moments in time.
4.   Audio is everything. You can have the best visual in the world but if you don’t capture your audio properly – you’ve got nothing.
5.   Shoot horizontals. There are no vertical TV sets – yet.
6.   Editing – Again the shoot is just one part of video production. Editing is just as important and there is a steep learning curve that comes with it. But learning to edit and editing your own material will make you a better shooter.
7.   There’s no standardization of codec’s and formats. It’s like the Wild West when it comes to standardization of codec’s. There is no standardization! Every time a new camera gets rolled out – it seems like there’s yet another format.
8.   Output – Here’s where a lot of people get confused. How are you going to output it? What type of file? What platform – TV, web, big screen?
9.   Interviews – A lot of video productions require on camera interviews. Many times the interviews drive the story – or create the backbone of the audio track. Pay attention to good interviews and interviewers to learn the art of getting good sound bites.
10.   Collaboration – Video production is ripe for collaboration. Still photographers are more independent creatures. Learn to surround yourself with people that will make you look god.

March 22, 2010March 22, 2010

Fast, Cheap and Good

A colleague of mine, Blake Discher just wrapped up a seminar series for ASMP entitled I Stink at Negotiating. In his presentation, Blake says I tell my clients when they ask for fast, cheap and good – they can pick two. Such a simple statement – but right on target as far as advice for negotiating.

Photographers want their clients to know the difference between what they can offer as professionals compared to any amateur with a camera. They want to be paid accordingly for their experience. They want their clients to understand the difference between what they bring to the table compared to a non professional.

But there seems to be a disconnect between that philosophy and how still photographers perceive themselves in terms of adding video to their business. Many think that by buying a DSLR camera that shoots stunning video visuals, that’s all it takes to get into the video production business. The problem is they are thinking the same way their clients are who can’t discern the difference between a professional and someone who has a camera that also shoots video.

Technology has once again lowered the bar for entry level into video production. And still photographers who equate buying a still camera capable of shooting video with being a professional motion shooter or videographer are forgetting some real important factors.

1.   You think totally differently when shooting video.
2.   There’s a lot more facets to video production than just the shoot.
3.   Most people who are working on professional motion productions and are using a DSLR or VSLR camera have spent more than twice the price of the camera on third party accessories.
4.   There’s a steep learning curve of other aspects of video production – namely capturing good audio, editing, and output.
5.   Video is a collaborative process with an entirely different workflow than still photography.

Still photographers have a hard time with #5 because by nature they are independent creatures used to controlling and doing everything themselves. But video is all about collaboration and as soon as one realizes the power of networking, collaborating and partnerships – they understand the concept of video production and raising their own bar by collaborating with others.

I recently gave a seminar in Portland, OR where I had a chance to talk to Andy Batt who is quite knowledgeable with VSLR’s and has produced some beautiful work with them. I learned a lot from Andy about some of the idiosyncrasies of theses cameras. I don’t own one yet, although I will be purchasing a Canon 5d and 7D along with additional Zacuto accessories for a personal project I’ll be working on, where I will be shooting both stills and video and will be living out of a backpack for three months. So to economize on space – this seemed like the right way to go.
Andy and I do totally different things and work in totally different markets but we can learn from each other. Andy works with large crews and on big productions. I work more journalisticaly, with small crews in direct corporate and institutional markets. But we both know that it’s not just about the equipment and it’s not a one size fits all when it comes to choices made in that regard. We also know that it’s not a one size fits all when it comes to pricing and in terms of usage and licensing. What might play in one market – simply won’t in another.

The point is buying a VSLR isn’t what will get you in the game of video production. There’s more to it. And there isn’t just a rack of template prices that apply to all. We are hired for who we are, how we see, how we work and our experience. The ones who will be successful will understand that it’s not about just having a camera capable of shooting good visuals. The ones who don’t understand will be expected to deliver Fast, Cheap and Good.

March 15, 2010

Tips for Getting Good Video Interviews

More and more still photographers are getting into video because of the appeal of the hybrid still cameras that also shoot video. Photographers love the visual coming out of these big chip cameras – what’s not to love? But they quickly find out that if they aren’t just going to be laying visuals down to a music track, they will need to start thinking about their audio – specifically a narrative track or one driven by sound bites from interviews. I work in the corporate sector, as well as create documentaries, so I do a lot of interviews. The interviews, along with a scripted voiceover comprise my audio track and drive the story.

I love doing interviews. That’s because I’ve always been a curious person and like to ask questions. I enjoy the “conversation”. I don’t want to become part of the video, even though I am usually the one asking the subject questions. My voice and my questions will not be heard in the final video, so I need to coach my subjects to paraphrase the question when they relay their answers. But before I get to the interview, I research my subject and come up with a good solid list of questions to ask in advance.

Here are some tips for getting good interviews:
1. Ask leading questions – not yes or no questions. Example: Instead of asking where do you work? Ask: Tell me about where you work.
2. Ask subject to paraphrase the question if you don’t want the interviewer to be part of the video.
3. Don’t step on your subject’s lines. Instruct your subject to pause before answering the question. In addition, make sure that you pause after your subject answers the question. Many times someone will add more insightful information to fill in that pause.
4. Ask the question more than once.
5. If your subject rambles – ask them to summarize their thoughts.
6. Use gestures to encourage and guide subjects – remember you don’t want to hear your comments.
7. Be a good listener – many times my best questions are follow up questions to something that the interviewee just said.
8. Pay attention to your subject’s answers because you’ll need to illustrate what the subject is talking about with B-roll.
9. Pick a suitable location for sound. Find a quiet environment and turn off all fans, motors, radios etc.
10. Record room tone – you’ll need it when you edit the sound bites

February 15, 2010February 15, 2010

Booking a Round the World Airline Ticket

I am embarking on a personal project with my daughter this summer. Our goal is to create a feature length documentary on “people who are making a difference”. Ordinary people who are doing extraordinary things. Ultimately we will end up with 7 stories on 7 continents – each story standing on its own as a 10 minute web video and becoming a part of the whole – a feature length film. I’ve set up a website just for the project: Opening Our Eyes. But I’ll probably talk about parts of this project on this blog as I proceed with the logistics – certainly the photographic/video filming logistics.

I spent the better part of last week on the phone with the airlines creating our round the world itinerary and ticket which wasn’t all that easy given the fact that there were two of us traveling and we were using airline miles – 160,000 miles each to be exact. As a side note – the fact that I had so many miles piled up is one small thing that prompted this trip, and when Erin became a part of this – Tom gave her his miles so she could come. That should tell you something about Tom – that he would do that for his wife and daughter.

Our initial plan was to depart from the US in mid-June, heading first to Namibia to visit a friend and then on to Uganda for our first story. Our first hurdle was that the Star Alliance airline partner that went from the US to Africa was South African Air and there were no award seats into or out of Johannesburg for the entire month of June – Johannesburg is hosting the World Cup and everything is sold out. I was told that we couldn’t connect through Europe on another carrier like Lufthansa because that would mean going back thru Europe after leaving Uganda and the rules didn’t allow this. I’m broken hearted that we can’t get to Namibia because it means that another opportunity is lost in connecting with my friend while she is living there – but it wasn’t meant to be.

The airline agent could get us to Entebbe, Uganda but in order to make that work, we had to move up our departure date to May 25th giving me a slight panic attack knowing how much I still needed to do before leaving for this journey – vaccinations, visas, lodging arrangements, not to mention getting my gear ready for filming. I’ll talk about my gear in another blog, but essentially since I want to shoot both stills and video – I’m opting to use a hybrid DSLR system because I need to pack light and can only bring one camera format. If it doesn’t fit on our backs – it’s not coming. But I digress.

Our next challenge in ticketing was going from Uganda to our next destination on the European continent. I was aiming for Warsaw or Moscow but we settled on flying from Entebbe, Uganda to Istanbul, Turkey. We’ll figure out how to go to Warsaw and Moscow on our own – that will be a piece of cake. Incidentally, there are a lot of rules on these round the world award tickets – you must keep going in the same direction (can’t backtrack) and you’re only allowed so many segments – I got answers anywhere from 12 to 16. And you can’t go back to a continent more than once – that came in handy going to Istanbul when the airline agent and I had a lively debate as to which continent Istanbul was on. I think the agent liked my creative way of solving the problem and gave me a little leeway.

In the end after many hours on the phone – we created an itinerary: NY > Entebbe, Uganda > Entebbe connecting in Cairo to Istanbul, Turkey > Istanbul connecting thru Frankfurt, Germany to Delhi, India (somehow that was ok) > Delhi to Bangkok, Thailand > Bangkok to Melbourne, Australia > Sydney connecting thru LAX to NY. The agent told me to call back the following day because all the carriers needed to make confirmations. She also told me our reservations would only be held for 48 hrs till they needed to be ticketed.

The next day, I called the airline and was told that there was a leg missing on Erin’s itinerary – Istanbul to Delhi – she corrected it and told me everything looked in order but to check back that afternoon. I did and found out that we were still waiting on Thai Air to confirm our flights from Delhi to Bangkok and then on to Australia. The agent said, “don’t worry – Thai Air is slow – call back tomorrow”. Being the worrier I am, I knew that “tomorrow” was the day the tickets needed to be purchased or our reservations would be dropped, so if there was a problem I needed at least to know about a plan B. So I asked what other airlines flew that route – Delhi>Bangkok>Melbourne. I was told that Singapore Air flew that route but connected through Singapore.

The next morning – the day the tickets needed to be purchased – I called the airlines and was told that all my Thai Air flights had been canceled but Erin’s had been confirmed. I didn’t freak out – instead I suggested that the agent route us using Singapore Air – which he did. He put a rush on the confirmation process and told me to call back that evening.

To cut to the end of the story – I literally purchased the tickets right down to the deadline hour. I didn’t get everything I wanted – but I did get what I needed. We’ll be leaving May 25th and returning August 3rd. We’ll have to purchase separate tickets to get us to and from our destination in South America sometime in August and we are still trying to nail down those story ideas and dates.

People ask me why I didn’t use a travel agent. I have been handling my travel logistics for over 30 years and my answer is – I’m the one who will be doing the flying and I want to have control over that. Even if it looks doable on paper to have a one-hour connection in Frankfurt when flying from NY to Lagos, Nigeria – even for an optimist like me – I know better than to tempt fate like that.

All total – flying 7 different airlines, 12 flight segments and traveling across 5 continents I managed to get us 2 tickets for $263.44 each – that’s for the taxes. Now I need to look into vaccinations and visas. Yesterday I discovered that my passport, which is still good for another 4 years, has only two pages left in it for visas – and India requires that you have two empty pages for their visa. Another thing to add to my “to do” list.

February 1, 2010March 30, 2010

The DSLR as a Business Model

Sounds silly doesn’t it – “The DSLR as a Business Model”? That’s because it is silly to think that a camera can define or be a business model. But that’s what so many still photographers are doing – thinking that because they buy a DSLR capable of shooting video, they have gotten got into the business of video production.

Let’s start with the fact that in video production, the shoot and the camera is just one part of the process. There’s also sound, script writing, editing and output that one must know how to do or collaborate with people who know how. And if you position yourself as “just” a camera operator, you will quickly find out that not only you will have no ownership and control over the full process – but you will be missing out on making income on other facets of the video production process. For this reason, I position myself as a producer/director.

Even if you want to position yourself as a shooter, you shouldn’t be defining yourself by your tool – but by your vision. If you do define yourself by a camera that is very affordable and that lowers the bar on the entry level into video production – you’ll be competing with everyone else at that bottom level. Not to mention that shooting video is much different than shooting still images. I think and shoot differently when I’m shooting video – keeping my eye on the big picture and how I will get into and out of a shot.

Lastly, there are a lot of things I like about the DSLR’s, namely the extraordinary visual and the fact that I can shoot both mediums with one camera. But there are some shortcomings of these cameras that will keep you out of certain markets in the video arena.

Here are a few disadvantages these hybrid cameras have:

Audio – The built-in mic is not acceptable and the camera doesn’t have a professional XLR input. There is also no way to monitor audio with headphones. Best way to achieve good audio with these cameras is to capture it with a separate digital recorder like the Samson H4 Zoom.

Stability – With video you are shooting time in motion – not moments in time – so it’s critical to hold the camera steady. This is no easy feat when you have no brace points. Because you are shooting with the mirror up – you aren’t looking through the viewfinder and thus bracing your eye against the camera body. There are attachments that go over the LCD monitor and provide an eyepiece like the Zacuto Ez-finder.

Rolling Shutter or Jello Effect – The effect occurs when you quickly pan the camera and causes vertical lines to distort. So don’t do fast pans and eliminate anyone walking into and out of the frame quickly.

Editing – DSLR cameras record in AVCHD format using the H.264 codec. This usually means more time spent converting or rendering the files when you bring them into your editing system.

Frames Rates – 30P vs 24P – Converting your frame rate from 30P to 24P to achieve that film-like look – can be somewhat problematic with audio drifting and getting out of sync. Some cameras now have variable frame rates to choose from.

Bottom line – think beyond the camera if you’re thinking about getting into video production. Define yourself by your vision – not your tool.

January 11, 2010January 11, 2010

Talking Techy – New Video Gadgets

As far back as I can remember, ever since being the only woman in my graduating class at Brooks Institute, I’ve been in a male dominated business. Along with that comes a lot of tech talk and I’d like to think that I can hold my own “talking techy”.

Lots of new gadgets and tools have been announced in the last couple of weeks. The much-anticipated Scarlet camera has been formally announced for spring – early summer 2010. Check out the 3K Scarlet prototype along with some other new gadgets from the RED folks, and you too will be amazed. And the proposed price – less than $3000 for a 3K video camera that shoots RAW.

Another interesting camera to debut is the Panasonic full HD 3D camcorder camera. Pretty cool, but I wondered how one will look at their 3D footage? Panasonic thought of that as well, and introduced 5 new 3D HD TV sets.

Check out MacVideo’s blog on CES 2010 predictions for digital cameras – smaller, video, interchangeable lenses and wifi enabled are all new features to watch for this year.

And Skype enabled HD televisions are coming so Skype users will now be able to make HD video (phone) calls as long as they have an HD web cam and plenty of bandwidth.

I played around with the popular hybrid cameras, the Canon 7D and Canon 5DMarkII over the holidays. I absolutely love the visuals that these cameras create but they felt clumsy to me, being the street shooter that I am, because I couldn’t look through the viewfinder to focus while shooting. I had to use the LCD monitor on the back of the camera to focus, which was tough outdoors and it also made the camera hard to stabilize because it wasn’t braced up against my eye. I do realize that there are 3rd party viewfinders available that attach to the back of the camera which help with focusing in bright sunlight but also helps with camera stabilization.

Lastly, I wanted to check out a company I heard about called Animoto.com. They provide a subscription based service where one can upload still images, video clips and text and a video is automatically created from your assets (or theirs) in a matter of minutes. They also have an interesting selection of licensed music to choose from, which you can use in your videos. I literally spent less than an hour of my time to register, upload my video clips, choose a piece of music and create a short 30-second video.

2010 has just begun and I’m already overwhelmed by all the new toys and gadgets.

December 10, 2009December 14, 2009

Video News

I came across some interesting things this week, so I am passing them along.

One was the much anticipated announcement of the debut of the Scarlet – a new camera from the same company that makes The Red. There have been a lot of rumors about this camera over the past year and it will be rolled out in 2010. Check out Philip Bloom’s blog about it. And here’s another post on FreshDV with information about the Scarlet.

If you’re a Sony EX-1 shooter, here’s an interesting tip along with a how-to-video on using the Zacuto Z-finder with that camera. This viewfinder was made for the Canon 5d, but Martijn Schroevers found a clever way to attach it to the LCD of the Sony EX-1.

Next up is yet another new video camera format from Sony – NXCAM. The NXCAM can record 1920 x 1080 images at 24Mbps (50i or 25p), as well as supporting 720/50p and Standard Definition recording.
Very interesting but I wish these camera manufacturers would standardize formats and codecs.

I also came across a very interesting company called Wistia. They allow you to share and host your videos but in addition they offer heatmap tracking which gives you a visual spectrum of how your visitors watch your videos and what attracts them or confuses them.

And to give you an idea of how much web video viewing has exploded, here’s an online channel Expotv where consumers send in video product reviews. No fancy production values but an interesting concept of sharing information that has really caught on.

With all those news items I figured it was about time I changed my header – gone is that template blue – replaced by something more relevant to the blogger.

December 3, 2009December 14, 2009

Print vs Electronic – What Is The Future?

Just yesterday I was talking about the good and bad of social media and the potential pitfalls with time management. My routine each morning is to check for any news items on Twitter or Facebook or bookmarked blogs after catching up on my email. This morning there was one post on Facebook that caught my eye and was definitely worth the click through.

Via Mashable.com was Time Inc. Show Us Their Idea of The Future of Magazines [Video]. It was about how publishers are preparing digital versions of their magazines for the Apple Tablet. Apple hasn’t even officially confirmed they are working on this device. Embedded in the post was a pretty sophisticated demo of Sports Illustrated.

Amazing as the demo was – it had its critics. Check out Gizmodo’s post Time’s Manhattan Project Will Explode Like the Atomic Bomb It Is. The article questions how it’s any different from a web page and at ten times the cost. They state it’s pretty packaging but still stale and dead.

The future of publishing is an interesting debate. I suppose it really all comes down to how we the consumers want our information. What do you think?