Tag: Marketing and Advertising

Posted on

I’m Not Cut Out For That

Systems thinking about the society
Systems thinking about the society (Photo credit: Wikipedia)

Anyone who has been reading my blog knows that I’m not the sort of person who would think or say “I’m not cut out for that”.  Most times, I tell myself that anything is possible and set out to face my fears.  But, there have been times when I’ve had to question taking on an assignment or assuming a role and ask myself, if in fact, I’m cut out for it.

There are generally two types of scenarios that mandate a decision to be made:

  • When I am listening to my inner voice that is prompting me to do something.
  • When I am listening to family, friends or colleagues who are encouraging me to do something

I’ve learned the best thing for me to do in either scenario, in order to make the right decision is to think of it in terms of what is the right fit for me. Is it in harmony with who I am?

Right now, I am working on a marketing plan so I am not only looking at what markets to target in terms of where there is a demand but also in terms of which markets I am suited for.  That doesn’t necessarily mean I’m thinking of what’s in my comfort zone, it means that I am thinking about which markets I can provide the most value to. If I do it right, everybody wins.

 

Posted on

10 Ways I’m Making the New Year More Analog

I’ve been thinking a lot lately about what I miss from my “analog” days. I’m far from being a Luddite; in fact if anything I’m just the opposite, continually embracing technology and using it to grow creatively. I’m having the time of my life right now exploring a variety of mediums and I’m amazed at the global reach that I have as an artist and a member of the human race.

It’s a powerful time to be alive, because the world is literally at our fingertips. But I’m finding that as much as technology has “connected” more of us together, these “viral connections” are vastly different than our “analog” connections.  I’m not just referring to how we connect with each another, but also how we connect to ourselves and figure that out amongst all the noise.

So, I got to thinking about how I could be more “analog” in the New Year. Here’s some things I came up with:

  • Cut in half, the amount of time I spend interacting with people on social media platforms, and spend that time instead on personal interactions.
  • Get together more, face-to-face with clients, colleagues and friends.  Gosh, I think this is what I miss the most – people just don’t make the time for this anymore. And chatting via text, email and FB isn’t the same.
  • Write more letters, and send printed invitations and cards in the mail rather than always electronically.
  • Go online less often and have a specific purpose or task in mind when I do.
  • Make images the best I can in camera.  Just because I can change an image digitally in post – doesn’t mean that I always need to do that.
  • Create something printed – a photograph, a portfolio, an exhibition or a book.
  • Read more printed books on the couch, the porch, the beach or in bed.
  • Read a printed newspaper on a Sunday morning. ( If I can find one.)
  • Walk more in nature instead of on the treadmill.
  • Stare at a fire and look up at the sky more often.

Anyone else have suggestions on how to live more analog?