If You Want a Happy Ending…..

My favorite quote is by Orson Welles; “If you want a happy ending, it depends on where you stop the story”. No doubt he was giving this advice to other filmmakers and storytellers, but I remind myself daily that it has tremendous influence on how I want to I live my life and that has helped form my personal story or my legacy. It can be easy to understand the philosophy behind that quote, but much Happy more difficult to apply. But, it has enabled me (to paraphrase my good friend Sky’s film title) to live a life well lived.

I’ve been doing a lot of thinking these days because I’ve been holed up for a month like the rest of us. That can be a good thing and a bad thing, but in my case it has been beneficial. It’s made me hit a big “pause button” and I think that was the universe giving me a message that was probably there all the time, but I wasn’t listening. As John Lennon wrote, “life is what’s happening while you’re busy making other plans”.

At the time that most of my “neighbors” in NYC and NJ and beyond went into quarantine, I had already been in self-isolation for two months editing my latest feature documentary Like A Woman – a film about women who are working in male-dominated professions – because it was a topic I knew quite well. Like A Woman Poster smallFor the majority of my career, I have been the only woman at the table. So, I wanted to use my storytelling skills to create awareness and make the change that I wanted to happen. As spring was right around the corner in NJ and I was ready to release my film – the world changed, not just for me for everyone and it is forever changed. It sucks, but it wasn’t the first time in my life that I had to switch gears and it has never been easy for me in my profession, because I a woman I had to try harder.

Anyone who knows me, knows I’m not the easiest person to know but I’d like to think I’m worth it. I’m a glass half full (at least) kind of person. I have to believe in possibilities to be able to survive. I have to have hope and something to look forward to. With that said, after procrastinating for two weeks and really doing absolutely nothing, I made a list this morning of things I CAN do. Here are a few things I wrote down:

Like A Woman – I hope to hire a musical composer to create a score for the film. It will make it more powerful and have more impact. More importantly, I have decided not to proceed with entering the film into film festivals. It’s just bad timing and maybe that’s a blessing in disguise. Thanks to Travis Keyes and Katrin Eisman for their encouragement and that was desperately needed. I always thrive on encouragement but I can honestly say, I really need it now. They reminded me that “content” was golden these days and it’s being consumed like never before. So, I will let go of the film festivals because I sense that’s not the approach I need to take. Instead, I will pursue offering screenings (for a fee) for conferences centered on women and young girls. No doubt these conferences will be virtual for a while and I am able to stream the film and even set up a virtual Q&A via platforms like Zoom. And the film will actually have the ability to reach more people. I suppose one could say that I put my ego aside, that is customarily stroked with the film festivals and have put my emphasis on getting the film “out there” to inspire women and girls who need a lot of inspiration these days. And the stories of the amazing women who are in my film will surely inspire, which is the ultimately goal of this film.

And the film will have the ability to reach more people. As far as marketing this new film to the conference planners, I am extremely fortunate to have some prestigious  credentials with my last film Opening Our Eyes.If, you’d like to see the full film, you can see it here.

 

 

There is one film festival that I will still pursue to get in

to and that is the Santa Barbara Film Festival that hopefully will take place in January 2021. I will always have a close connection to Santa Barbara because that’s where it all started for me, at least as far as my career. After a yearlong backpacking odyssey around the world, I drove to Santa Barbara from New Jersey and attended Brooks Institute. As one of six women in a school of 600 at the time, it was my first experience in a male-dominated environment. It’s where I met my husband, Tom Kelly. And it’s where some of my best memories were made and I’ve have been blessed with decades of unbelievable memories and experiences since then. My years in Santa Barbara were my foundation.

Conteur ProductionsI started this side business a long time ago. It was my first venture into the retail world. We shoot family story movies. We capture one’s family stories through interviews with their loved ones, while they are still here to tell those stories. We then scan their priceless family photos

Groleau children at school, Upper Peninsula, Michigan School children – 1930’s

and digital their old family movies and/or videos, along with newspaper clippings and other documented mementos and make a “Ken Burns” type film to preserve those memories for future generations. It all began when my mother passed awayIMG_1906 and I realized that I would never hear those family stories that she told around the dinner table and her infectious giggle as she told them. It also led to me discovering a part of the family I never knew about – but that’s a story for another time.

This pandemic has also made me realize that when things get back to a new semblance of normal, there will be a real desire for this service. But, it will also be different. I will probably do more remote interviews via Skype or Zoom, rather than get on a plane and have face-to-face interviews with people wearing masks. I know that I can get a more professional product with a well lit and professionally shot interview with good audio. But, I also know that we have all gotten used to a new aesthetic with Zoom conferences and news reporters broadcasting from their home studios.

I know this blog is long but I want to thank everyone who has always believed in me, the ones who give me a call when I seem to need it most and my real friends and FB friends who have helped to fill this current void in my life and to Tony Bennett for his beautiful song Smile which has helped me through some dark days. I want to leave you with some wise words from my 93 year old Aunt and I hope it helps you as much as it has helped me.

  • Q: You lost a child when she was 27 years old to cancer. What advice do you have for parents who have lost a child? (I will include all the people who have lost their loved ones during this Pandemic)

Let the tears flow, let it all out. Feel all the pain. I cried for four years straight. I cried for her son who wouldn’t have his mother. Before that, I never felt old in my life. But I felt old when Patty died. I was 52 when that happened.

  • Q: You raised seven children and they all get along, how did you accomplish that?

            We traveled from base to base and they got along because they needed each other. I also kept family traditions. We ate every breakfast and every dinner together. We accepted each other for who we were that day. And whatever you earned, that was yours. I let them fight. That’s where you’re supposed to fight – with your family. That’s where you learn to adjust to the real world. I never killed their curiosity. Kids want to come to you – not the other way around. No one is short on love.

  • Q: Last words?

        What women can’t do physically, we can figure out mentally. Most difficulties aren’t catastrophes.

Here’s a snippet of my family and where I come from and I’m so very lucky.

Hang in there everybody and stay on the side of the glass half full.

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My Top 3 Tips for Photographers and Filmmakers

I’ve had a long career with a lot of successes and failures. Gail in Window1983Here are 3 tips with examples of lessons I learned along the way.

Get rid of the resistance in your life – Long before I became a photographer, I was on a different path. I was studying architecture at Syracuse University. During the summer of my sophomore year, my friend and I went on a hitchhiking journey to Canada. Along the way, we met and stayed with people we met. I remember one such stay very well. It was pouring outside and we decided to just hang out, rather than face the elements. There were quite a few other travelers sitting around the room, smoking dope and talking about what everyone talked about those days – their disenchantment with the war (Vietnam) and everything else that was status quo, when one fellow erupted and said – “I’m sick and tired of hearing the same old complaints – why don’t you all do something about it.” That stayed with me my whole life. To this day, I try to get rid of the whiners in my life and be the one who does something. My proudest achievement to date has been making the documentary Opening Our Eyes, a film about individuals who are creating positive change.

Don’t hide your vulnerabilities – It took me a long time before I could tell anyone one of my biggest embarrassments, but when I did it was liberating. I was working on an assignment about Martha’s Vineyard and Nantucket for the National Geographic Traveler Magazine. I had made an appointment to photograph Walter Cronkite, who was a well-known figure on Martha’s Vineyard. The day before our scheduled appointment, I called Mr. Cronkite to confirm. This was way before cell phones and email and even before everyone had answering machines and his phone just rang and rang and rang. I kept calling throughout the day and the same thing happened. By evening, I was upset because I thought that Mr. Cronkite had stood me up. That night, I had a terrible feeling. I thought perhaps that when I had re-written my production notes and contact info for the job, I might have written down the wrong number for Cronkite. I had kept my old notes and discovered that I had been calling the wrong number all day. Imagine how horrified I was when I discovered that it was I who had stood up Walter Cronkite – not the other way around. I called the correct number, Walter answered and I was profusely apologetic as I explained the situation. He was kind and understanding and rescheduled and then he said, “Why didn’t you look me up in the phone book?” I replied that I assumed someone of his stature would not be listed.   I learned never to make assumptions. It took me years before I could tell anyone this story. It’s really hard to admit mistakes but when you do, you gain trust.

Be who you are – not who you aren’t – I had just graduated from Brooks Institute and I wanted to pursue my passions. I wanted to be a photojournalist and use my craft to gain access to a world full of stories. Before I enrolled at Brooks, I had spent a year backpacking around the world. I had one camera and one lens and came back with my snapshots and a whole lot of desire. But it was a bad time for magazine photojournalism – Life Magazine had just folded (the second time) and everyone was telling me that if I wanted to make a living as a photographer, I needed to do commercial work. I bought into that and built a pretty good commercial photography portfolio. Then I went to see legendary NY photographer Jay Maisel, a man known for being blunt. He looked at my work, threw a print at me and told me it was “garbage”. Then he asked me if this was what I wanted to do.  I told him no, that I wanted to be a photojournalist but that everyone had been telling me to pursue commercial work. He asked me how old I was and I replied “25” and then he looked me straight in the eye and said, “You’re 25 years old and you’re already making compromises”. It changed my life and I remind myself every day to be who I am and dream big, even though I may have to settle for less.

5 Tips for Filmmakers (and other artists) for Building an Audience

The good news for Indie filmmakers, musicians, photographers and new media artists is that technology enables us to take control and distribute our own work to the masses or a more targeted niche audience.  The bad news is that even though we are able to reach a global audience without giving the lion’s share of our profits to an agent or distributor – it’s a lot of hard work.

When I completed final production on my first feature documentary, Opening Our Eyes, I knew I was hardly finished with this film, not if I wanted people to see it. theater interioeIMG_0150Since most filmmakers make their movies to be seen, they need to decide how they want their movies distributed and marketed.  As a filmmaker, do you want to delegate this task to a distribution company or do it yourself?  Will you be one of the lucky 1% of filmmakers who get their films picked up for distribution?  If not, do you have a plan on how to do that?

1. Identify and build audience – Regardless if you decide to sign with a distributor or distribute your work yourself, the most important part of marketing and distributing a film is to identify and build your audience – and you should start building your audience before the film is finished.  As soon as I made a commitment to make a film, I started blogging about it.  I created a blog specifically about the film where my daughter and I talked about preparing for and taking a 99-day journey around the world. I also wrote about the making of the film on this blog where I talked about gearing up for it as well as the post-production process.  I didn’t realize it at the time, but I was building our niche audience.

2. Have a social media plan:

  • Decide on platforms – Twitter, Facebook, Tumblr, Google+, YouTube, Vimeo
  • Carve out the time to engage
  • Decide where the content will come from – behind the scenes photos or footage, blogs, podcasts?
  • Who and where is your audience? Find other Facebook groups or pages and followers who are interested in the same topic as yours.  Collaborate. Build your Twitter followers same way.

3. Finding true fans – Since most filmmakers will most likely NOT have a mega hit with huge profits, the best thing a filmmaker can do is build their “true fan” base.  First you should ask yourself how many “true fans” would you need to sustain yourself as a filmmaker? And by true fan, I mean people who are willing to buy whatever you are selling, be it a book, a DVD, a music download or a t-shirt.  The key to growing your core “true fans” is to engage them by sharing interesting content as opposed to just selling something.

4. Be consistent and stick with it – Like anything else, building an audience takes time.  Be prepared to constantly interact and engage your audience by sharing relevant and interesting content with them.  You’re building a tribe or a community.

5. Find likely partners – Making films is a collaborative effort.  Similarly, for filmmakers to be successful in marketing their films they need to find their core niche.  One great way to find your niche audience is to identify like minded groups and share links.  The non-profit my daughter works for partnered with us and we frequently share each other’s news with our followers.

The Difference Between Photographers & Filmmakers

Red carpet of the Palais des Festivals et des ...
Red carpet of the Palais des Festivals et des Congrès during the 2001 Cannes Film Festival. (Photo credit: Wikipedia)

I am winding down after a couple of intense months, traveling the film festival circuit with my documentary Opening Our Eyes.  I have enjoyed every bit of it, but it wore me out – in a good way.

I find that when I am “out there”, I get richly rewarded in many ways.  I think what I enjoyed the most about the film festivals, and what was the most beneficial to me, was the opportunity to dialog with other filmmakers.  I learned a lot in the process. But what stood out to me was how different these conversations were from conversations that I have with my still photographer colleagues.

Many times the conversations I was having with other filmmakers were centered on a story.  That should come as no surprise because that’s what filmmakers do – they tell stories.  But filmmakers tell stories “cinematically”, so when they are talking about the story that they are currently working, or a story idea they want to pursue, they speak in great visual detail so I see a very clear picture in my head.

My conversations with my still photographer peers, in terms of craft, are more apt to be about how they created an image.  Photographers generally talk more about the role they played in making the photo, like how they lit it or the gear they used.  Sometimes, photographers will tell me a story about what they went through to make a photograph and those stories can be very interesting and entertaining, but again the conversation is more about the execution of the image – than the story of the image.

Lately I’ve been trying to figure out how and where I fit into the mix. The truth is, I remain in the middle – a true hybrid.  I realize that ever since I can remember, I have always seen stories playing out cinematically in my head, so I guess I have always had a filmmaker’s mind even though it lay dormant for most of my professional career.  On the other hand, as a still photographer and one who has been an observer of life through my camera I see things like light and composition.

So, I am a true hybrid and I can see my still photographic “eye” in the motion work I create. Others who have seen my film have remarked about the composition and lighting, because it does look different and stands out from other documentaries.  Sometimes that has been a good thing and sometimes not.  Regardless, it is what it is – a creation from a still photographer’s eye applied to motion.

Embrace the differences – see what happens.

How to Become a Still and Motion Hybrid

I’ve been living the life of a still and motion hybrid for the last 13 years.  Sometimes my work is weighted toward still imagery and sometimes more toward motion.  These days, it seems more like the two mediums have merged and my time is evenly balanced between both.

This past month I’ve talked to a lot of filmmakers as I’ve traveled around the film festival circuit with my film, but I’ve also talked to lots of photographers at Photo Plus Expo and other photographer gatherings.  I started to notice a difference in the conversations I was having with still photographers and filmmakers.  Filmmakers were usually talking about “the story” and the conversations were more like listening to the unveiling of a movie.  Still photographers, tended to talk more about how they executed “the story”.

When I talk to “hybrids”, the conversations are a blend of telling the story, with a bit of “execution” thrown in. I’m starting to notice something new in visual communications with a new aesthetic developing.  This recently became very apparent to me when I was asked to be a juror on the 1st AP-AI Motion Arts Awards.   I looked at over 50 entries and what I saw was a very unique look emerging.  What I saw was motion through a still photographer’s eye and it was incredibly exciting.

As technology continues to change how society communities, I truly believe that we as photographers need to think of ourselves as more than just someone who shoots still imagery.  As print gives way to electronic delivery, photography will take on a broader meaning as to how it’s executed.

Some things to keep in mind going forward:

  • Hang around with people who are embracing change.

From Seth Godin:

“Who you hang out with determines what you dream about and what you

collide with.

And the collisions and the dreams lead to your changes.

And the changes are what you become.

Change the outcome by changing your circle.“

  • Stop thinking of video or motion as a separate market
  • Stop giving yourself reasons NOT to do something.
  • Say YES more often
  • Remember the “tools” and the “medium” are just a means to an end. We have a whole array of new tools to create with and platforms that allow us to communicate globally.  Get excited about that.

Meeting Michael Moore

It seems like I’m meeting a lot of celebrities these days, but the truth is I’m meeting a lot of just regular folks too because I’m putting myself “out there”.  It’s just that celebrities stand out because – they’re celebrities.  Ever since Tom posted this photo

Michael Moore and Gail Mooney at the Traverse City Film Festival

on Facebook, of me with Michael Moore at the Traverse City Film Festival, I’ve gotten a lot of emails from people asking me about it.

To be honest, I was one of many that Michael had a 5-minute chat with that night at the opening party of the festival.  I won’t tell you exactly what we will talked about, other than to say that I asked him how I could get 15 minutes of his time.  That probably wasn’t the best question to ask him at a large party that he was escorting Susan Sarandon to, but I figured I would do what Michael Moore would have done.

Moore is a polarizing kind of guy – strong in his convictions and people either love him or hate him.  I’m somewhere in the middle, but after reading his book “Here Comes Trouble”; I’ve probably swung more to the “love” end of the spectrum.  His book is about his life – with each chapter telling a story about a particular time and experience. I didn’t really know a lot about Moore and all that he has done, but he is like the Forest Gump of his time. In his book he tells the most amazing stories about himself and the serendipitous situations he has encountered in his lifetime.  It’s extraordinarily funny and I would highly recommend it, regardless of what you think about Moore.

Michael has done a lot for the people of Traverse City, Michigan.  He was co-founder of the Traverse City Film Festival and if you’ve never been – GO.  It’s a festival like no other and it’s in one of the most beautiful spots in the country, in northern Michigan.  Michael was instrumental in restoring the State Theatre that had been vacant for over 40 years.  We were able to rent that state of the art theater last year to show a sneak preview of our film, Opening Our Eyes for only $250.00!  Michael loves films and filmmakers.  He also started a funding campaign to raise money for new seats for a local elementary school’s auditorium.  He had only one condition – that the school would honor Martin Luther King by recognizing his birthday as a national holiday and closing on that day. That was only last year, a time when most schools in our nation had recognized this holiday long ago.

I was a bit surprised to see Michael at the “open” outdoor party that night.  He’s literally a “target” and has had many threats on his life.  At one point in his life, he was guarded by a team of ex Navy Seals because of these threats and the copious amounts of “hate mail” he was getting.   I’m sure that has taken a toll on him personally, yet he stays true to his convictions and continues to speak out.

It’s not easy to stay true to your convictions, especially when it’s counter to the status quo.  I admire people, who are consistent in this way, regardless if I agree with their point of view or not.  After all, we live in a democratic country, and democracy is built on the voice of the people – and that means ALL people.  My biggest fear is losing that right to speak out. Ironically, when the “status quo” feels threatened,  “fear” is used to control the voice of the people and only a few are brave enough to speak out, facing the wrath and conjecture of popular opinion.  Moore is one of these people and whether you agree with him or not – take a moment if you live in America to think about this. It’s because of people like Moore that we are still “free” to speak out.

Sadly we couldn’t stay for the entire festival, but we did get to see the film, “Don’t Stop Believin’: Everyman’s Journey” – an incredible story of the band Journey and how they found their new lead singer in a most unusual place – The Philippines.  I just found out that this film got the “best audience award”.  Seems fitting for this movie to receive that award – it’s got everything that someone like Michael would love – a great story with a message that anything is possible and to never stop believing.

10 Things I Learned by Making a Movie

I’m sitting in the airport lounge at LAX looking out over a rain soaked tarmac – in a mellow mood. One of those rare days when nothing really needs attention. I ran into a friend on the flight out from EWR to LAX , who had noticed that I hadn’t been writing as much of late. That’s true enough, for a couple of reasons but the simple answer is I just didn’t feel the urge.

I started writing when I needed to sort things out in my head or I happened to be thinking or experiencing something that seemed worth sharing. At times, I suppose I get very personal – that’s what I have been told. That’s comes with sorting things out in my head.

Today, I’m thinking about what brought me to LA and that is the fact that I made a film – a 76 minute documentary. I‘ve never had any formal training in the way of film school, although I have often fantasized about going to NYU and getting my Masters in film. But in the interest of time, at this point in my life – I did what I’ve done a lot in my life and that is , I just decided to “do it” – in this case, make a film.

So what did I learn?

1. The story is everything – it’s everything.
2. It IS possible to make a good film without a big crew and a Hollywood budget and lots of gear.
3. You have to have desire – when you have a small crew and a tiny budget, you do a lot more of the work yourself – so you have to be passionate about what you are working on.
4. Festivals are competitive – at least the “big” ones. Are they important? They are as far as building awareness, especially for a narrative film. For me, a festival provides an opportunity to interact with an audience and get feedback. I didn’t make this film to keep it a secret.
5. The film will take a lot more time than you can imagine, especially if you don’t have a big budget.
6. There is a cinematic language and necessary ingredients to any successful film – one being – a film needs contrasts and opposites or opposition.
7. PR and marketing is essential and most filmmakers do not dedicate enough money toward this end.
8. There are so many paths to distribution these days – DVD’s are dying out and VOD and downloads are taking their place.
9. It’s almost unheard of for a filmmaker to “own” their content – most have partners and/or investors – active and otherwise. I can’t tell you how many times, eyebrows have gone up when someone asks me who owns the film and I tell them, “I do”.
10. A film is never finished – but there comes a time when you are ready to let go.

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Everything That Moves

Don’t ever underestimate the power of the simple idea. Sometimes – my best ideas happen when I’m not trying to come up with one. Like last night – I was watching a reunion of the group Blind Faith on TV. I was caught up in the music and nostalgia for the era that music represented and an idea hit me. Video is about everything that moves.

It’s a simple thought – video is about motion but yet an often overlooked one. Most people’s first inclination is to pick up the video camera and start moving the camera itself. They pan – they zoom – they jiggle their viewers into motion sickness.
They have forgotten that video is about recording motion – or everything that moves. Simple thoughts are the best.

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