Moving Into Motion – What is Your Why?

Over the last couple of years, in addition to maintaining my video production company and making a feature film, I have been teaching seminars and consulting still photographers who are thinking of getting into “motion”.  Many times I start out by asking participants why they want to get into motion.  The most common answer I get is “because it seems like that is where everyone is headed”.  That is perhaps the worst answer and reason a photographer – or anyone else, can give.

I suppose I could just do a show and tell and demonstrate the cool gear I have and how to use it, and I do talk about gear, but I would be remiss if I didn’t stress the “why” question.  Video is a medium that is all about story telling.  While a still photograph can also tell a story, video, by it’s very nature of incorporating visuals and sound, has the power to deliver a message or story in a very emotional way.  This is why many non-profits use video in their fund raising efforts – they have found that when they deliver their message with video – people give more money.

I got a call recently from someone who had just lost a close relative and they wanted their personal affects photographed.  My first question of course was why.  The obvious answer would be that they wanted these “things” archived.  But what they really wanted or the why in this case was that, these items evoked memories and memories are attached to feelings and it is those feelings that people want to archive when someone close to them dies. So, I felt my job was to capture and preserve those feelings for the ones who are left behind.  I knew if I didn’t approach the job like that, I would end up with images of just “things” and that would be more like a catalog of objects.

I was trying to unravel the “why” because that is what I’m best at.  My cameras and other tools of my trade – don’t do that for me – my heart and mind play a major role in that process and I believe that many times, this is what sets me apart from my competition. Photographers who don’t question the why, end up with images or video that may be beautifully executed but don’t emote or tell the story in a meaningful way.

I thought that perhaps the best way to approach this “job” would be to add a voice to it.  Even though the deceased can’t tell their story – their family and friends – can.  I also knew that I didn’t want to confuse the issue with video interviews because it could be a distraction, rather than add to the overall piece.  The decision was made to approach the job as a multimedia piece, using still images and sound recordings from relatives.

Interviewing is an art and it’s also something that can either make a piece strong – or end up as a disaster.  Like a bad script, an interview can either strengthen a piece or just as easily, weaken it.  It really is dependent on the person who is doing the interview. When done well, interviews will bring a unique voice and point of view to a project and that cannot be copied.  For example, I could do an interview with someone and hit all the right marks that I’m going for, as far as tone, emotion and connection.  I could give someone else the same list of questions and ask them to interview the same subject and they would get entirely different results.  It all comes down to rapport and that is not a one size fits all type of thing. Interviewing skills are difficult to teach, because invariably people want more of a black and white list of do’s and don’ts of the process. A great interview is really about having a good conversation with someone – but you leave your part out of the piece, when you edit it.  It’s comes down to good listening skills and rapport.  Sounds easy, but people either have these skills or they don’t.

I’ve thought about this a lot over the years that I’ve been shooting video and I always start with the “why”.  Why is it that I am really good at interviewing my subjects?  I can’t really pinpoint the reason(s), other than to say that I’m really interested in what people are telling me – and they sense that.  That’s just me and it always has been.

I became a photographer because of my insatiable curiosity in peoples’ stories – not because I was interested in photography.  My camera is a means to that end, whether it is a video camera, a still camera or a camera that is capable of shooting both.  I always start with the “why” and pick the camera and medium that best answers that question.

I am currently working on my 3rd ePub.  It is about the business of motion/video with lots of great tips and advice that will help you stay in business as you cross over into other mediums.  Stay tuned and in the meantime – start defining your “why”. Check out Simon Sinek’s TED talk – it will inspire.

Tips for Young Photographers from an “Older” One

I’m not so sure if it’s true that we get wiser as we get older.  I think we just have a lot more time to make mistakes and hopefully learn by them.  When I was first starting out as a photographer, I was extremely fortunate to learn from some of the legends of my time – not just about photography – but all kinds of things.

Gail with children in small village along Amazon River, Peru

I think sometimes that we have become such a youth centric society in America that we forget what we can learn from those who came before us.

Some things I learned along the way:

  • Watch out for your “peak” years – most hit those peak earning years during their 30’s and 40’s. When you are at the height of your career, remember to live in the “now” and enjoy the ride. Things change quickly in a creative business.  Be prepared for the peaks and the valleys.
  • Stay away from trends and be authentic to yourself – Don’t emulate others’ style, find your own.  Listen to what your inner voice is telling you, despite what happens to be the trend du jour.
  • Be proactive – not reactive – Don’t fight change – it’s an impossible task.  Things are always changing. Nothing is static.  Doing nothing is not staying the same – it’s actually going backwards. By the time people react to change – it’s usually too late.
  • Say yes more than no – Whenever I’ve been brave enough to say yes to a job that I didn’t think I’d like or be able to handle, it has always turned into one of my most rewarding experiences, either creatively, financially or both.
  • Be more vulnerable – if you’re not feeling vulnerable, even at the peak of “success” – you aren’t pushing yourself enough.  During the entire making of my film, Opening Our Eyes, and even now, I have felt vulnerable – first in the journey itself around the world and the trials and tribulations that came with that and now dealing with the rejections that come with submitting the film to top tier film festivals.  But I thrive on the wins and we’ve been honored at so many wonderful festivals and that wouldn’t have happened – if I hadn’t been vulnerable.
  • When a door closes – a window always opens if you recognize opportunity – My worst moments have always been followed by my best ones.  Sometimes, something has to happen to motivate me to take the next step.  Unfortunately, when the crappy stuff happens, I feel least empowered and optimistic but I plow ahead because I know this must happen to get me where I need to be.
  • You’re never too old to be mentored – I love learning.  In fact I love it more now than I did when I was younger.  I love the whole idea of mentoring and I feel that it works both ways.  When I mentor someone else, regardless of age, I always end up learning as well in the process.
  • Marketing & Promotion: Do more pull – less push – The most effective promotion and marketing efforts on my part have been when I’ve spent more time “creating” for the sake of creating, rather than for the intent of marketing.  When I’m working on a project that I am passionate about, people who hear about it take notice and the word spreads.  When that happens, clients or media attention comes to me.  Whenever I have spent more time, “marketing” to potential clients or trying to get publicity, it has never worked.  It’s much better when it happens organically.
  • Network outside your profession – I’ve always found it more interesting to engage with people in all sorts of professions.  As a storyteller, I thrive on meeting different people.  As a photographer, it makes sense on many different levels.  I have found that by broadening my circle of friends and colleagues, it has led to many interesting collaborations.
  • Making mistakes ISN’T a bad thing – it just means you aren’t afraid to try new things.  Well I should probably not imply that I’m not afraid – quite the contrary – but I don’t let my fears become my reasons not to act on something. I often blog about my mistakes and in fact they consistently are the most read posts.  I think people would rather read about others’ mistakes than read manuals.
  • Don’t focus on the gear – focus on the story or the message.  The story never goes out of style.
  • There are no overnight successes – just ask anyone.  We just don’t hear about people until they do become a “success”.  Be prepared for rejection along the way because it comes with growth and consistently trying.

How Shooting Video Can Make You a Better Still Photographer

So, many people identify me with video, they tend to forget, that I still create still photos and have had a l-o-n-g career in making them.  I’ve been shooting still images for over 30 years for magazines, corporate clients and advertising, as well as just shooting for the pure joy of doing it – without the need for an assignment or validation from anyone else.

Because so many people seem to assume that I abandoned my still photography when I started to shoot motion, I was surprised and delighted to get a note from a colleague when they spotted a still photograph that I had recently shot in New Zealand.

“Gail, I often hear your voice when I see your still images.  I can’t quite articulate what I mean by that, other than to say that when I look at many of your images, I hear your laugh and feel your smile and warmth come through”. 

He then wrote: “You photo reminded me of the following quote”:

“This is a hard world to be ludicrous in, with so many human beings so reluctant to laugh, so incapable of thought, so eager to believe and snarl and hate.

Kurt Vonnegut

“Thank you Gail for giving us a glimpse of joy and laughter”

I was quite touched by his note and it got me thinking about how my exploration into shooting motion may have played a big part in how I now approach shooting my still images.

 Here are a couple of things that I’ve identified:

  • Video has made me a better visual storyteller – That’s because the medium of video is all about storytelling and no other medium does it so well.  It’s made me think about how I will “tell the story” in one still image that is captured as a moment in time.  A good still image should not have to rely on a caption – to tell the story.
  • Video has made me think in sequences, with a beginning, middle and end –, This has been a huge boost when I’m creating a pagination of stills.  I think beyond the one image, and what will come before as well as after it, on the printed page. I plan and shoot images with that in mind, thinking not just about the parts of the story, but the whole as well.
  • My still images now have a voice – For me one of the most frustrating, yet fulfilling dimensions of video is sound.  Still images on their own, obviously don’t have audio, but they can have a voice.  When I’m shooting stills, I want the viewer to “hear” them as well as to “see” them.
  • When I’m shooting video I’m using all manual settings – I’m not on auto-pilot. This makes me think more about the desired look I want to achieve in the final image.
  • My still images have become more personal – more authentic. – Now, maybe video didn’t play a direct role in this, but it has pushed me into new territory. When that happens, habits get broken and make way for new possibilities.  In a way, it’s like a new start – a new beginning and that is always an exciting place to be, creatively. It has opened up my eyes to see things differently.

Perhaps most importantly, shooting video has reinforced the notion that my creativity, whether it be motion or stills, has nothing to do with the particular camera that’s in my hands.  The camera is just the facilitator for the stories and images that play out in my head.

At the end of the day – I am a photographer.

Vision vs Trends

I find that many creative (and not so creative) people confuse the meaning of the two words – vision and trends.  When someone has a vision, they see past the status quo, whereas by the time something becomes a trend – it is status quo.  Seems clear to me, and yet for the most part, the common perception of what a trend is – hot, successful, youthful, revolutionary – really isn’t visionary at all, because by the time it becomes a trend – everyone is doing it.

Case in point.  Four years ago, when I joined the board of ASMP, some may have seen me as a visionary because of my early foray into video.  Four years later, it seems like everybody is doing video.  Does that make me a visionary?  Perhaps.  But I need to make a very important point here, and that is when I started shooting video almost 15 years ago, it was not because I had a vision, that the future of photography would be video.  It was because I saw myself then – and still do – as a storyteller and one who delivers the visual message, with whatever creative tools do it best.

I get super frustrated with people who define me by the type of camera (tool) I choose to use.  Anyone who has heard me speak, knows my mantra is “it’s not about the tool”. So for anyone to narrowly define me by this one particular medium – video – instead of  understanding that I foresee the  “future of photography” in the broadest sense of the word “photography”,  – are only seeing me through their own “narrow” lens.

I’ve spent a lifetime, trying not to pigeonhole myself into one genre or medium and to stay true to myself and what my instincts are telling me, rather than to jump on the latest trend. I can tell you this – by the time something is trendy – there’s nothing gutsy or visionary about jumping on that bandwagon.

Being visionary is:

  • Taking a risk based on instincts instead of emulating the latest trend.
  • Being concerned about the substance of something – not just the packaging and the veneer. Thinking that way will make you outlive any trend.
  • Being afraid, yet still being brave enough to act on what your inner voice is telling you.
  • Managing to be bold enough to come forward with an idea that is not the popular opinion du jour.
  • Not getting in your own way by seeing yourself through only one narrow lens – In the early 1900’s, when the automobile hit the scene, the folks in the horse and buggy business who saw themselves in the transportation business survived – the ones who saw themselves as in the horse and buggy business………well we know what happened to them.

I won’t get into politics here, except to say that sadly these days, so many of our world “leaders” are not visionaries and we desperately need leaders who are. But that takes courage and going against the status quo.  It’s far easier to follow others, after they have paved the way.  That’s not only a lack of vision – that’s bad leadership.

Mistakes Professional Still Photographers Make When “Moving” to Video

1.  They forget about the story – it’s not your camera that tells the story – it’s the person using the camera. Pretty visuals, slapped into a motion timeline with music, doesn’t necessarily tell a story.  Video is a story telling medium – don’t forget that.

2.  They think they already know how to shoot – if you think because you are a professional photographer and all you need to do is get a camera with a “video mode” on it, you are mistaken. Shooting in motion is far different than shooting still images. An experienced motion shooter can spot a video shot by a still photographer with little know how, right away.

3.  Thinking audio isn’t important – audio is more important than the visual when producing video.  Hire a sound person to do it right, but don’t discount it.

4.  Thinking the DSLR camera is all you need for video productions – this is a biggie.  How are you going to go after professional video jobs if this is the only tool in your kit?  Sure you can rent a RED – but make sure you are as proficient with this tool as your competition is before hanging out your “motion” shingle.

5.  Positioning themselves just as DP’s or Directors and thinking you’ll maintain ownership of your work. If you assume the role of a camera operator, DP or even a director – you will be in a work for hire position in most markets.  Position yourself as a producer – shoot if you want to – and direct – but realize that you’ll be just one rung on the “content ladder”.

6.  They don’t learn interview skills – this is what separates the pros from the still shooters who have DSLR cameras and think that’s all they need.  I’d say about  70% of my work includes on camera interviews.  Even though I ask the questions- I’m not on camera, my subject is.   I not only need to know how to ask the right questions and get great audio, but I need to produce a usable interview clip for an editor. That means knowing how to get great soundbites. This is one area I excel in – it’s all about rapport with your subject.

7.  They try to compete in “old business model” markets – Everyone wants to shoot broadcast spots and feature films (or short films) so they think that after shooting motion for only a few months – or even a year – they will be able to compete in the high end business of video production.  First, this market, like the still photography market,  has changed drastically, mostly marginalized by still photographers who are just starting to shoot motion,  shooting jobs for next to nothing because they have no understanding of this “business”.

8.  Learning the “how to’s” in terms of gear – but nothing about the business – this is also a biggie.  There are so many “how to shoot motion” workshops and roadshows out there but no one seems to be teaching the business end of things.  Still photographers think they already know “the business” but quickly realize that they don’t, and they put themselves out of business in this medium – before they’ve barely started.

9.  Teaching “how to” workshops in video with little or no experience – I can’t tell you how many photographers have called me for technical advice about some pretty basic stuff in terms of video,  and four months later they are teaching workshops. Please don’t become part of the problem and send more shooters out into this field without teaching them something about business. And if you are considering taking a workshop – do your homework and take the workshop from someone who is accomplished in this field and has done something.

10. They forget about the story – I know that’s #1 but it needs reinforcing.

ASMP and Motion

I’m on the National Board of Directors of the ASMP, The American Society of Media Photographers.  About four years ago, I was asked if I had ever thought about running for the board.  The person who had asked me this question, knew that I had been shooting video in addition to still photography and thought that it might be a good idea to have someone on the board who had an understanding of this medium.  That was four years ago, and even though I had been shooting video for over 10 years – the “explosion” of this medium (in terms of the demand) had really just started.

I did run, served three years, ran again and got elected. I’ve shared my knowledge of this medium through meetings, seminars, blogs, emails and during Q&A’s when I screen my film.

Gail Mooney, Tom Kelly and Chris Hollo at ASMP booth, DV East

This past Wednesday, I spent my day manning the ASMP booth at DV East Expo. Former national board member (and now President of the ASMP Tennessee Chapter) Chris Hollo and my partner Tom Kelly joined me.  We were well prepared with a large flat screen monitor displaying a loop of our members work. I was intimate with the reel as I had just finished editing it and I was very impressed with the quality of the work.  It certainly was an attention grabber.

So, what was ASMP, a trade organization of still photographers, doing at a video expo? Essentially, we were there to provide a community and reach out to other professionals who are shooting both mediums and provide information about sound business practices.  If this demographic does not understand the value of copyright or value the concept of licensing, then it will ultimately affect the way business is done in the still photography industry.

Some people may think that ASMP is becoming too inclusive or is creating more of a problem by suggesting that video may be the answer for its members, only for them to find out, that industry is glutted as well.  The old business models of bloated production companies with fat budgets are hanging on for dear life, along with the old business models of the film industry.  But if you think outside the box, especially in terms of how you structure your photography business – the opportunities are out there.

ASMP doesn’t cease to be an advocate for its still photographers who have no interest in motion – it’s actually making the entire industry healthier by educating the hybrid competition.  A lot of the people I talked to yesterday, shot both still photography and video, but even the ones who just shot video – called themselves “photographers” and they all had questions about “the business”.

I’m so closely associated with  “video” by members of this society; they tend to forget that I am a photographer.  I don’t call myself a photographer simply because I spend 50% of my time shooting still images, or call myself a videographer because I spend the other 50% of my time producing video. I don’t want to define myself by my tools, at all. I “see” as a photographer, with the vision of a filmmaker and the heart of a storyteller.  I also have a strong desire to stay in business doing what I love to do.  By being an advocate for sound business practices across these mediums, I get a lot more back than I give.  All photographers’ benefit, regardless of what type of cameras they shoot with.

Friend and fellow board member Ed McDonald, tells his own story about how he had become too rigid at one point in his career, as far as how he perceived himself and what kind of photographer he was. He found that when he became more flexible in how he “defined” himself, his business got better. As I think about Ed’s story, I know we have a lot in common.  For me, when I stopped restricting myself to just shooting still images – not only my business got better – so did my still photography. Shooting motion has made me a better still photographer because it has made me a better storyteller.

I got an email late last night from someone I ran into at the expo.  They wrote:

“Thanks for your vision and inspiration and all you’ve done for ASMP.”  So simple and so poignant and I thought – “isn’t that what I was supposed to do?”

How a Passion Begins

There are a million things I should be doing right now. My husband and I just returned from a 6 day road trip to Chicago to see our daughter, Erin and all the “stuff” of life piled up while we were away. I should be out in the yard picking up dozens of littered branches that had come down in a storm that happened while we were gone – and yet I’m compelled to write.

Writing became a habit a few years ago, when I would wake up early in the mornings with my mind fully active and spinning with ideas.  Instead of tossing and turning in bed, I would get up, go to the computer and write – like this morning. I was encouraged by a friend to share some of those writings through blogging, so I did. I know that I break every blogging rule, because I write what happens to be on my mind, instead of being consistent to a theme and I generally don’t provide a lot of links, but somehow readers like these ramblings. Regardless, writing is something that is part of me now.

This past weekend we happened to be in Chicago while the Chicago Blues Festival was going on, so of course we had to devote a day to it.  It was a bittersweet experience as so many blues legends had passed away this year and it wasn’t the same without them – Pinetop Perkins, Willy “Big Eyes” Smith and Hubert Sumlin to name a few. But being at this festival brought me back to the first time I attended the Chicago Blues Festival

Junior Wells

in 1993 when I was in Chicago shooting a story on the city for the National Geographic Traveler Magazine. My plan was to cover the festival for one day as part of the story – I ended up going all three days and that’s when my passion for the blues began.

I hadn’t even thought of shooting video back then, but 2 years later my partner Tom and I began shooting 35mm motion footage for stock – and that’s when my passion for motion began.  Funny, within a two year period, two passions surfaced in my life and collided into the making my first short documentary The Delta Bluesmen, six years later.

As I listened to the music last Saturday in Grant Park, my mind wandered in a million directions, but once again I thought about how the universe works – that is if you don’t fight it.  The times in my life when I have just followed my instincts, have been the most gratifying times of all.  Most of the time, I was simply listening to a higher voice inside, instead of following the dogma of the day. It hasn’t always worked out and I’ve had my share of rejections, but that all goes into the messy mix of life.

I try to not linger on the negativity that comes with “rejection” and focus on the “rewards”.  There may not have been as many as I would have liked – but they would not have happened at all, without the lead up.  It all comes with the many years that go into the “overnight successes”.  Life’s too short to put road blocks in my own way or talk myself out of doing something with a hundred “great” reasons to rationalize it. And so – I’ll take the bitter with the sweet any day.

Personal Projects

When I first started out in photography – professionally speaking – it wasn’t customary to show “personal work” to a potential “commercial” customer.  At that time, in the late 70’s, art directors and designers wanted to see that you could “shoot” the things that they needed shot.  So, if you aspired to shoot the

English: Double Stuf Oreos, by Nabisco.
English: Double Stuf Oreos, by Nabisco. (Photo credit: Wikipedia)

Oreo cookie ads – you needed to have an image of Oreo cookies in your portfolio.

This was always a dilemma for me because my photography was “personal”. I became a photographer as a means to an end – the end being that it would enable me to live a lifestyle that I wanted to live.  I knew early on that I wanted to live a life, full of people, places and adventures along the way.  I wanted to live the kind of life that stories are written about.  And, I wanted to get paid for it. I wanted to make that lifestyle the foundation of my career. How bold and naïve of me to think that I could make my business – my pleasure.  Yet, somehow I managed to do just that and I have had the most extraordinary life because I was foolish enough to think I could.

Times have changed –they always do – and now art directors want to look at a photographer’s personal work.  They want to see what a photographer “has to” shoot to fulfill their vision.  It’s not only acceptable now to show personal work to a commercial client – it’s a must.  And it’s never been easier for a photographer to show many facets of their work and career via social media platforms and blogs. It’s also a lot of  hard work.

For me, it’s never been difficult to find something that I’m passionate enough about to be able to spend the kind of time and resources that’s necessary to complete it.  I think that’s the key to starting and completing anything – it has to be something that you really want to do. If you don’t really want to do something, even though you know it will be a good thing to do, you’ll just end up giving yourself reasons and excuses whenever a task needs doing.

For the most part, my personal projects have picked me, not the other way around.  They’ve all started with an idea that just wouldn’t leave my mind. Then I’d start to see my idea in vivid imagery as it played out cinematically in my head.  That’s how my film project, Opening Our Eyes, got started – with an idea that planted itself in my brain, until it was time for me to act on it.  Thankfully, the idea didn’t go away and that I did act on it.  It’s hard to believe that I’m still acting on this idea, more than two years later.  But, I have learned that making a film is a process.  A young filmmaker told me that “a film is never finished – but there comes a time when you are ready to let go”.

I supposed you could say that this film has been my ultimate personal project.  The fact that it was collaboration with my daughter Erin makes it even more personal.  But the lines between work and personal and family have always been blurred in my life.  That’s exactly the life that I set out to live.

What Really is the Future of Photography?

Luis Javier Rodriguez Lopez, done for wikipedi...
Luis Javier Rodriguez Lopez, done for wikipedia, might be found at my webpage in a future; http://www.coroflot.com/yupi666 (Photo credit: Wikipedia)

No one has a crystal ball so it’s really anybody’s guess as far as what the future of anything is.  Anyone who tells you otherwise is simply a bull shitter and they probably have a bridge to sell you as well.

Does anything ever stay the same?  One quick glimpse into history will verify that nothing stays the same.  But sometimes, it difficult to “see” changes because for the most part, they happen slowly.

I’m of the mind that still photography is and always has been just one way to communicate.  Images have the power to grab our attention and linger in our minds.  If I were to ask you to think of 5 still images and to tell me what they are in just 1 minute – which images come into your mind – and why? Do they give you a reference of what what happening in your life, like a song does?  Or are they disconnected bits of pixels?

Quite honestly, I’m bored with this subject of predicting the future and I’m beyond bored with talking about gear.  Gear has nothing to do with communication.  If it did, we could take the human being out of the equation.  Is that going to be the future?  Cameras everywhere, clicking away, recording  what’s transpiring?

I used to say that video and motion was where things were heading.  But I’m questioning that answer now.  I see so many videos that don’t communicate anything, some just visual eye candy moving across the screen or the device du jour.  But then there are a few long and short videos that suck me in and take me to another place – in body and mind. I see still images that affect me the same way, as well as good films. I think all of us can recite memorable lines and scenes of movies we’ve seen.  They stay with us because they’ve hit a nerve or touched our hearts. They’ve told a story – they’ve moved us in some way.  As a visual communicator that’s what a filmmaker is supposed to do.

I am a visual person.  I like to write but I don’t think like a novelist, I think like a screenplay writer.  Don’t misunderstand me, I would never even come close to calling myself a screenplay writer, but I do recognize that is how my mind works. I think cinematically – I think I always have.

For me, the only thing I would predict as far as the future is concerned is that we all seem to be moving to a more visual world in terms of how we communicate.  Will the written word lose importance in the future?.  I don’t think so, anymore than I think that talking with one another will disappear, although there I some days I wonder when I see groups of people in a bar and everyone is looking at their phones instead of talking to one another.  Songwriters will still give verse to music.  That is as old as man has been around.  Technology has changed the way a musician “makes” his music and has certainly how it is distributed.  What hasn’t changed is the emotion and thought behind a good song.

My future will surely be visual and I will use whatever tool best communicates the stories that are within me to tell.  Other than that, I have no idea what is in our future and that is one of the greatest joys in life – to wonder and dream about what’s to come.

Value

Thomas Alva Edison
Thomas Alva Edison (Photo credit: Wikipedia)

I’ve heard this word an awful lot lately. I’m in Palm Springs, CA attending an ASMP National Board meeting. Our meeting has coincided with the timing of the Palm Springs Photo Festival, where dozens of photography influencers, buyers and makers of contemporary photography gather. Almost every conversation I’ve had in the last couple of days have been about “value”.

Most successful photographers or business people in general, would probably define “value”in monetary terms. To be successful, one has to sell the “value” of what they do, and how that translates to real dollars for a potential client. Now, in my opinion, to be good at any sales you have to either really believe in your product or be a very good actor – or both. My point is that to sell your “value” you have to start by first valuing yourself.

There have been days when I’ve beat myself up by allowing my self to feel “devalued” by how someone else acts toward me – it could be a client, a colleague, a relative, a friend – any human with an ego. I try to remind myself that my “value” is in staying true to myself, because that is what makes me unique and not just a commodity. There’s so many workshops and consultants these days teaching “how to’s” – from using gear, to selling photos, making a movie, branding yourself and on and on and on. I think we are all so overwhelmed at times that we don’t even remember who we really are.

At the end of the day your value is in how you perceive yourself and a strong sense of self has to come through if you want to sell your “value” to someone else. That sense of self usually comes from “doing”. When you are out there “doing”, you’re creating opportunity to happen. That’s something I am passionate about – the possibilities and the wonderment in that. When that passion comes through in your interactions with others – it’s positive energy that people can feel and most people are attracted to positive forces.

I must warn you though, that there are many people out there who will try to take advantage of someone who so passionate about what they do – and usually the human ego is involved. That’s ok, because when you determine your value and stop letting others determine it for you, it becomes much easier to deal with people who get gratification in undermining others.

There’s a wonderful scene in an old movie where Spencer Tracy plays Thomas Edison. Tracy (Edison) is in the office of a potential buyer of one of his inventions. (I’m using arbitrary figures to tell the story) The potential buyer was clearly an egotistical miserable guy and he throws out a price of let’s say $10,000 to Edison in a condescending way. Edison stands there speechless – literally speechless and the “buyer” begrudgingly says – “OK, $20,000” and Edison remains speechless. This goes on until the “negotiation” gets up to $50,000 and Edison finally manages to say, “OK” and they shake hands. The investor starts laughing in Edison’s face and shouts out “I was prepared to go to $100,000” and continues to laugh. Edison turns around as he is walking out the door and says, “I was prepared to accept $1,000”.

What does that say about value?

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