Photography – Page 25 – Journeys of a Hybrid

October 21, 2009March 30, 2010

Technology News – New Video Cameras Announced

Anyone who reads my blog knows that I’m not one to get overly infatuated with the “tools of the trade” – but this week a few new cameras and upgrades were announced.

Sony announced two new cameras the PMW-EX1R – a revision of the EX-1 and the PMW-350 with a 2/3” chip. Redesigned viewfinders on both cameras make them attractive upgrades but there are many other added features as well.

Canon announced that it is currently developing a firmware for their hybrid camera – the EOS 5D Mark II enabling the camera to record at 24fps, obviously responding from user feedback.

Canon also announced their latest still camera (that also shoots video) the EOS 1D Mark IV. The sensor however, is a non full frame but the autofocus system has been totally revamped.

All for now as I am headed into New York for Photo Plus Expo, where I’m sure to see more new toys. More later.

October 19, 2009March 30, 2010

Converging Technologies and Photo Plus Expo 2009

I’ve been attending the Photo Expo for as long as I can remember, back when it used to be at the old Convention Center at Columbus Circle. It changed over the years, growing in size, moving to Javits and now shrinking, taking up ½ the floor space it used to. That could be yet another sign of the economy, or how the photographic industry has changed over the years – or both.

This year is the first year there will be a Video Pavilion, where manufacturers can showcase their products and attendees can get a glimpse of how the converging industries of photography and video continue to change the paradigm of how we deliver our visual message.

Another profound change on the floor this year is the absence of the Adobe booth. I can’t remember a time when Adobe has not been an exhibitor at Photo Expo. Has the economy played a part in that – or is it another sign of changing times in the photography business?

It will be interesting this year to observe who is exhibiting and what the new “cool” tools are? Like last year when Canon displayed their first hybrid camera the 5D – a still camera that also shoots video – their booth, along with Nikon will be the “main attraction”. Video continues to be the hot topic.

Gone are the manufacturers of lab equipment, along with the last vestiges of film. Gone are Apple and Adobe – maybe next year? Or will next year look more like NAB”s (National Association of Broadcasters) show in Las Vegas as we continue to move from ink and print to electronic delivery?

October 15, 2009December 14, 2009

Making Still Images Move

Burlesque club, Las Vegas (click image for motion sample)

I’m often asked how to prep still images and how to make them move in a multimedia/video piece. My initial response to this question is to reply with a series of questions – “Why do you want to make your images move?” “What’s your motivation? What do you want to communicate to the viewer?” “Do you need sound and movement to better tell your story?”

I’m not one to do things just because I can – I need a reason. For me a still image is an entity in and of itself – a moment in time to be studied and contemplated. When I present still images in a multimedia presentation – those “moments in time” become part of a greater whole. That new entity becomes a different visual message with sound and motion becoming the underlying spine of the piece. Added information that’s needed to convey that particular story. The still images become sequences and the sound and movement of the piece create the “feel” and “pace” of the whole.

As far as the practical aspects of creating a multimedia piece – the first step is to choose an editing software that works into your workflow. I use Final Cut Pro Studio on a Mac. I use Final Cut Pro (within the suite) if I don’t have a lot of images to edit but lately I’ve been using Motion (also included in the Studio suite) – because it’s easy – once you know it. You don’t need the depth of these software applications to create a simple multimedia piece. There are plenty of software applications to choose from – iMovie and FCP Express in the Apple family, Adobe Premiere (cross platformed if using an Intel Mac) , Sony Vegas for PC’s and simpler programs like Soundslides or Audacity.

There are many tutorials on this subject – check out Ken Stone or Lynda.com – both great places to learn. In the meantime I will share my recipe for how I size and prep my images for multimedia presentations. Like anything else, there are hundreds of ways to get to the same end – but these are my suggestions that I find work best. Another note – I use large image sizes so that I when I bring the images into my editing timeline – I have room to zoom into the images without having to enlarge them beyond 100% in the video application.

My sizing/prepping suggestions for still images:

RGB color mode

Srgb color profile for SD (standard def)

HDTV (Re.709) color profile for HD (hi def)

Tiff, PSD or PNG – better than Jpeg

Don’t over sharpen image – it will jitter on screen

Use de-interlace filter for web videos – but this is something you need to test – I don’t always like the effect this filter has.

Sizing – I always upsize my images 2.5 x needed for video timeline if I will be moving them “Ken Burns” style. Below are different specs for HD and SD and different aspect ratios:

Standard Def – DV NTSC 4:3 – 1800x1350x72 (pixels)(res)

Standard Def – NTSC 16:9 – 2132x1200x72 (pixels)(res)

HD – 720p – 3200x1800x72 (pixels)(res)

HD – 1080i – 4800x2700x72 (pixels)(res)

It’s really never been easier to prep still images in an application like Photoshop because there are lots of built in presets. I always prep all my assets and import them into my editing software before I even begin to edit. That way I don’t need to depart from the edit and lose a train of thought whenever I need to add a still image or other graphic.

Have fun – and when you do decide to move an image – ask yourself why first?

October 13, 2009December 14, 2009

Why I (Still) Shoot Still Images

Even though I’ve been shooting motion for over 10 years, I still spend half my time shooting still images. When my story can be or should be told with images that are “moments in time” then a still camera is always my tool of choice.

For me there is a certain timeless quality of a still image. Still images are meant to be explored by the eye while lingering on the “moment” captured. Perhaps a better way to explain the power that I find within still photographs is to show you some recent images I shot. Hopsons_shack

This past weekend I visited a favorite spot of mine. It’s an old plantation in Mississippi and every time I visit, I see it in a different way. But I always see it in a timeless way – it’s like time just stopped there. Even though this plantation is worlds away from my cultural norm – I get a feeling of comfort mixed with a bit of melancholy for my own past when I’m there.

I could put these images in a multimedia format and add a narrative or a music track. But the question I ask myself is why? Will it add or will it distract? What piece of music should I use and what will that add to the story? Will the music overpower the piece – because many times it can. And too many times people try to add music to mediocre images to make them more exciting. Hopsons_car_J2X8561

A still image has the power to capture the eye of the viewer and make them want to know more. If an image I make draws the viewer in – to see that moment in time – just as I saw it – when I shot it – then I’ve done my job as a storyteller.

October 11, 2009December 14, 2009

Finding Your Passion

How does one find their passion? How does one even define the word – passion? The dictionary gives a few definitions. I’ll cite two:
– “intense or overpowering emotion such as love, joy, hatred, or anger.”
– “the object of somebody’s intense interest or enthusiasm”

Passion isn’t something you can teach someone – you just have to have it inside of yourself. If you’re passionate about something – you just know. I’m a photographer and a filmmaker . But my passion is “telling the story” and I use my craft as a means to that end. I’m interested in the human story and the cultural context that gives birth to those stories.

My insatiable desire to seek out and explore the human story has led me down many wonderful paths in my life. One of those paths led me to shoot a personal multimedia project on The Delta Blues Musicians. My goal was to shoot environmental still portraits– as well as shoot video interviews of them . I met my goal – at least in terms of creating an exhibition of still images and a short documentary – but I’ve never thought of this project as really being finished. And that’s because I’m so passionate about the subject – “the blues”.

This past Friday, I headed down to Mississippi for Pinetop Perkins homecoming. Pinetop Pinetop Perkins is a legendary boogie woogie piano player in the blues world. He’s 96 years old and still going strong. He is living proof of a man who is “living his passion. I’ve become friends with Pinetop’s manager over the years and yesterday we got together over lunch to catch up on what was going on in our lives. I hadn’t been to the Delta for a few years and she was giving me the latest news on some of the musicians that I had interviewed for my film. Four have since died – Little Milton, Robert Lockwood Jr., Ike Turner and most recently Sam Carr.

Pinetop’s manager is a very interesting woman who used to be an Anthropology professor at University of California at Berkeley. She taught interview techniques as part of her ethnology classes. When I had originally called her up to request an interview with Pinetop – she turned me down. But not being one to take my first no – I asked her to check out my website and I also sent her a portrait I had taken of Sam Carr. When she saw the photo I had taken of Sam – she changed her mind – she gave me my time with Pinetop. She said that after she saw the portrait I took of Sam – she knew that I understood “cultural context”

Yesterday at lunch she paid me another high compliment. She told me that while she couldn’t quite dissect my “interview technique” (and she kind of rolled her eyes as she said it – because at times my techniques are quite comical) – she said that people just seem to be comfortable with me and because of that they wanted to talk. She also told me that I’ve been the only one to get a smile out of Robert Lockwood Jr. in an interview – but that’s another story. Those comments were rewards in themselves for the efforts I’ve made on this project over the years – but there have been so many more. Many rewards – all because of my passion for “the blues”.

Later that evening I got a chance to see Pinetop perform again. I was backstage at the main festival stage – it was unusually chilly and I had a blanket with me. Pinetop was sitting in the wings and I gave him my blanket as he waited for his cue. He seemed so small and fragile. When he got up to walk on stage and take his place at his keyboard before the crowd – he came alive. And when he played his first note – I caught “it” in his eyes – a passion for his music and more than that – a passion to play for “his people”. He didn’t want to leave last night – he played another song for “his people” and raised his arms in joy as the crowd embraced him. It was a moment I’ll never forget.

October 10, 2009December 14, 2009

Why Shoot Video Instead of Stills

Video seems to be the “hot” topic these days. There’s nothing really new about video – it’s been around for quite some time. So why do we see and hear it everywhere? You Tube gets one billion hits a day! Perhaps the short, simple answer is because society interacts and communicates more and more via the web through social media sites. And because of broadband capabilities – we “can” watch videos without the painful experience of watching stuttering video while it downloads.

So as the economy stays soft and still photographers try to stay afloat and camera manufacturers incorporate video capabilities into still cameras – there seems to be more and more photographers who feel the need to start shooting video. I’m a big advocate of video – but for all the right reasons and those reasons are different for each and everyone of us. But – you must have a reason why to shoot video from a story point of view. Because visual communication should be all about telling the story or relaying a message.

I used to shoot a lot of stories for the National Geographic Traveler – mostly city stories. I spent quite a bit of my time – observing life and waiting for the “moments”. I’d also spend a lot of time talking to people and listening to their stories. I stored a lot of those conversations in my head over the years but because I am a photographer – my images were published – but not those conversations. So in a sense there was a large part of my experience that was never shared.

When I started shooting video projects, along with it came the need to do interviews. A big part of many of my videos are interviews that drive the narrative of the story. Interviewing someone on video can be a powerful thing. That is truly one of the most powerful aspects of video and the reason “why” I choose that tool when I do. When I sit down and speak with someone face to face – I get the type of experience and interview that one can only get in person. I pick up on all the nuances – the body language – of the subject. When I really care about my subject – the connection becomes that much stronger – the questions are answered not only with words but with the body and the eyes and everything in between. And that shows – on camera and can drive the story in a meaningful way.

So when I need to tell someone’s story and that person tells their story not solely through their words but with every inflection of their voice and body – then video is my tool of choice. That choice is made because it makes the story stronger. Not just because I “can” because my camera has video capabilities. Choose your tool wisely. I’d love to hear how and why others decide on which tool to choose. There’s so many reasons.

October 8, 2009December 14, 2009

The Business of Video

The “business” of video encompasses a lot of things – your marketing strategy, your cost of doing business, your skill set needed to survive in business, your management of employees or outside contractors and paperwork. For now I’ll speak to paperwork and how critical it is in communicating with clients.

A paperwork trail starts with an estimate for a job and I don’t take the process of estimating lightly. I try to get as much information that I can when a client comes to me and asks me to bid on a job – or asks me to provide an estimate for a job I’ve already been hired to do. I keep a database of past SOW’s (Statement of Work) to use as references. While every job is different, I use these archived SOW’s as a starting point.

In addition to estimating the costs of crew, equipment, location needs, pre-production and post-production, I clearly state terms as well as a schedule for post-production – including client response time and completion dates.

Terms – Here is where I state rights and “usage” of the finished product – where will it be used and for how long. I also spell out payment terms, cancellation fees as well as provide an accurate description of exactly what I’m going to deliver. For instance:

10-minute video to be delivered on DVD and compressed files for the web.
One day shoot on location at………….includes 2 interviews and b-roll
Post production – edit will include x amount of still images – sized and digitally provided by client – logos provided by client– stock photos and/or footage – narrative (voiceover) track and music.
Payment – one third upon signed SOW – one third after shoot – and balance due upon delivery of final product.
Cancellation terms and fees
Change fees
How many edit revisions are included and the additional hourly editing costs if more revisions are needed.

Schedule – This is extremely important in video production – a schedule sign off by the client that stipulates delivery dates for each part of the process. The reason this is critical is that if the client delays things on their end – it’s clearly understood that the rest of the schedule gets extended in terms of deadline dates. Otherwise if your client needs their boss to approve things and their boss has an unexpected out of town trip come up – thus delaying the process – you won’t be left with half the time you need to deliver the final product. Example of post production schedule:

Aug. 31 – Script approved by client
Sept. 1 – Casting reel delivered to client
Sept. 7 – Talent decisions made by client
Sept. 20 – Shoot date
Sept. 25 – Voiceover recorded
Sept. 26 – All logos, graphics and still images provided by client
Oct. 5 – Rough Cut delivered to client for review
Oct. 12 – Any edit changes noted by client and communicated to production house.
Oct. 19 – Final cut delivered.

Lastly here’s a link to AICP (Association of Independent Commercial Producers) with examples of bid forms and contracts that are helpful in terms of bringing to mind all the things that should be covered in your SOW.

October 6, 2009December 14, 2009

The Smell of Fixer in the Morning

This is a bit off topic but was prompted by my trip yesterday to Randolph Community College in Asheboro, NC. I was giving a seminar for ASMP “Converging Media – Adding Video to Your Skill Set”. After setting up for my presentation I was given a tour of the school – a wonderful facility. After going through their impressive computer labs and studios – I asked my guide and Program Head, Chuck Egerton, if the school still had dark rooms. He smiled and said “I’ll show you”

The second I entered the darkroom – and got that familiar taste of fixer in my mouth – I was immediately transplanted back to Brooks Institute in Santa Barbara where I had studied 34 years ago. It’s hard to believe it’s been 34 years but when I walked into that darkroom and saw the students making their prints – it seemed like I was back at school.

A lot of memories flashed through my mind that hadn’t surfaced in years. Being the only woman in my class – and one of six in the entire school. Always being in a rush because I was working full time at night and going to classes and executing my assignments during the day. Racing from the Riviera campus to the Montecito campus at break neck speeds around the curves in my big old orange Dodge van. And most of all living in beautiful sunny Southern California, yet spending a lot of my time – in the dark.

The changes in photography have been profound since then and I’d probably have to say that as much as I learned at Brooks – I’ve learned a lot more since – out of necessity because of technology. I love learning more now than I ever did in my younger days. History gives interesting perspectives and when something jogs my memory and I remember my own history – I’m amazed by how much things have changed. Seems like only yesterday.

October 2, 2009December 14, 2009

Convergence – Defining Yourself By Your Vision – Not Your Tool

It’s 4AM as I write this entry. I can’t sleep. That often happens when my mind is in overdrive as it has been all week – over stimulated by the process of editing video. I’ve also spent a lot of time this past week speaking with quite a few photographers who are working in both the still photography and video mediums. Some shooters I spoke with got into video because the entry level became cheaper when hybrid cameras that shoot both stills and video came on the market. Other people I talked to weren’t “camera operators” at all – they were DP’s or Directors of Photography on high-end commercial broadcast productions.

One question I asked these shooters was “What do you call yourself these days?” Personally I’m struggling with that question myself. Am I a photographer?, a videographer? (I hate that term), a DP?, a media producer? Who am I ? What do I call myself? I have yet to answer that question for myself, but the answers that I got from everyone I spoke with, ran the gamut, encompassing all the titles above. As I replayed these conversations in my head, I realized that for me the problem was I was trying to define myself by my tool. And that just doesn’t work.

The problem is if we define ours by our tools – then we are diminishing the value of our creativity or our vision boy_viewer in the process. We aren’t placing the value on what is unique in all of us – our vision. At the same time we’re placing too much value on the tool – in this case the camera. As technology accelerates the production of more sophisticated cameras that are cheaper and easier to use – and we’ve placed our value on being the technician – we’re in big trouble. Because ultimately anyone with a vision who has the “ability” to realize that vision, can put together a crew of technicians to facilitate their vision or idea – and do it cheaper these days because of technology. And there’s nothing wrong with that.

Professional photographers get defensive when a potential client places no value on what is unique about them (their vision) and approaches them with the attitude that if you won’t work for the prices they dictate – they will just find another photographer. But what they are really saying is that they feel that they can “just” find another camera operator. The problem is that these photographers haven’t presented their vision and because of that they are perceived as being interchangeable. That’s not a good place to be and never will be. And for that reason when a professional still photographer comes to me and says that they are interested in getting into video and asks the question “What video camera should I buy?” I gently tell them – well sometimes not so gently tell them – it’s not about the camera.

How does one define what they are? Great question that has a lot of answers, as it should. Technology is amazing – but it’s the human part of the process that excites me because we’re all so different in how we see.

September 28, 2009December 14, 2009

My Hybrid World

This is kind of off topic in the sense that it speaks a bit to my personal lifestyle as opposed to my professional one – yet in a way it’s the perfect analogy to my hybrid existence of working in both the still and the video worlds.

I live 38 miles west of Manhattan Island subway – close enough to commute if I were so inclined or had a “job” to commute to. But since I’m a self employed freelancer and always have been – I look at that short distance to the “city” as the bridge that connects my two worlds. The “city” can pretty much provide me with just about every cosmopolitan need that I may have and my other world – the idyllic little “bubble” where I live – a small rural town in Northwestern New Jersey – gives me space and serenity. bicycle Both are important in my life and I don’t think I could give up one for the other.

I feel this way in terms of working with both still photography and video. They each in their own way are creatively fulfilling. Because I’m a storyteller – I look to each medium in terms of being the right tool to tell the story. I think differently in each medium and for this reason it’s very difficult for me to shoot both stills and video on the same job – although I have done that on many occasions. But my head is in a totally different place – depending on which medium I am working in.

I’ve said many times that it’s not about the tool – I can’t just swap out the tool because it’s really not that simple. With still imagery it’s all about the moment in time. With video it’s time in motion. With still imagery I’m selecting that precise moment where the story gets told. With video I’m telling the story through a sequence of imagery – always thinking in terms of the beginning, middle and end and ultimately with the “whole” piece in mind.

I could never make a choice between the two mediums at this point in my life because they are each needed in their own unique ways. Each serving their own purpose in how I choose to communicate – visually and creatively. Just like the hybrid personal world that I live in.