Working from Home- Avoiding the Pitfalls

A lot of my photographer friends have closed their studios, due to a lousy economy and changes with the type of work they do. They’ve set up offices in their home, and some have faired better than others. GailMaggieI think it’s kind of a “hunter/gatherer” type thing where some people feel the need to head off to a “place of work” and if they don’t have that – they feel less “legitimate”.

 

This winter one of my friends was having a particularly tough time making this transition and he was ready to pack it all in and get a “real” job. He called me because he knew that I’ve always worked from home, and he wanted to know how I dealt with it and stayed productive. We had a long and very honest conversation and he thanked me. I saw him at a party recently and he came up to me, thanked me again and told me things were looking up for him. Quite honestly, I had forgotten the conversation but he reminded me of some things I said to him and suggested that I blog about it. So here goes.

 

Some tips to do and some things to avoid:

  • Start off by calling it your “home office” – not “working from home”. Somehow it’s different psychologically.
  • Be prepared for well meaning family and friends to encourage you to get a “real job”. This happens a lot with people who have creative careers. It’s hard, but you need to explain to your loved ones that what you do IS a real job. Just because you’ve had to lower your overhead and work from a home office, doesn’t mean that you’ve failed. It does mean that you’ve had to make adjustments just like a lot of others have had to do these days to make ends meet.
  • Avoid falling into the trap of taking care of personal tasks during your business hours. My friend found himself spending a lot of time on errands that his spouse asked him to do – “since he was home”. That’s fine once in awhile, but if you find yourself spending half your day doing personal stuff – you are sabotaging yourself and your business. And personal stuff includes putting together Aunt Ann’s birthday bash photos in a fun presentation for all to see. Sure do that – but not during business hours because this is not your hobby – it’s your business.
  • Don’t get overly complacent as soon as you get rid of the expense of your studio. I’ve seen this happen a lot. The pressure to make that overhead is gone so you let your guard down and along with that your clients start to disappear. But it’s because you’ve disappeared – you’re not marketing yourself anymore – and you’re off your clients’ radar.
    • • Have a routine just like you would if you walked out the door to go to work.
    • • Get up at a set time and get dressed – sounds simple but it’s important
    • • Have set work hours
    • • Have a plan – just because you’re in your home doesn’t mean you shouldn’t have a business plan with action items.
    • • Avoid distractions – tough one. If you find yourself doing something that a “boss” wouldn’t approve of – then stop yourself. You’re the boss so stop cheating yourself.
  • Network and connect with your peers and colleagues. This is important, especially in a creative business. You need to have people you can bounce things off of. I have a couple of friends in my life that I’m really grateful for because I know I can share my vulnerabilities and ideas with them without being judged. Friends can do that for you because they don’t have anything personally at stake and can look at things with unbiased eyes. These connections are critical when working from home. These days it’s easy to connect with others. If you can’t do a face-to-face – you’ve got hundreds of other options with social media, listservs or just pick up the phone.
  •  Remember on your darkest days when it seems like it’s hopeless and you’re ready to pack it in and get one of those “real jobs” – don’t totally abandon your dream just yet – leave the door cracked open at least. Maybe get a part time job to start. It will take some of the pressure off and if photography or music or writing or whatever – is your passion – then you’ll quickly find out that a “real job” may not be what makes you happy. The cynics may say that you shouldn’t expect happiness with a job and that the expectation of a job should be to just pay your bills. Maybe so, but do you want to spend most of your life being miserable or counting down the hours to your next vacation? Many times that part time job gives you the push you need to re-invigorate your business because you’ve had a taste of the alternative.
  • Don’t burn your bridges. If you’ve had even the slightest bit of success in the past, following your passions but are in a slump – don’t be so quick to announce to the world that you’re moving on to another career – unless you are thoroughly convinced that you will never have any regrets making that decision. You get the best light from a burning bridge – but it’s usually too late by then. If there’s one thing I’ve learned the hard way – it’s not to burn bridges – because life has a way of making you regret it.

 

The Value of Photography – (a reminder)

I wrote this blog in the fall of October 2013, after the Chicago Sun Times fired its entire staff of photographers.  Yesterday, the Sun Times laid off its video staff.  I thought that it would be a good time to repost this blog,  about the value of what a professional photographer brings to photography and to our lives.

The who’s who of photography gathered last night, at Carnegie Hall to honor the “masters” of their trade at the Lucie Awards. The Lucies are like the Oscars of the “photographic industry”.

2013 Lucie Awards, Carnegie Hall ©Thomas Kelly
2013 Lucie Awards, Carnegie Hall
©Thomas Kelly

I had been asked to step in to present the “2013 Deeper Perspective Photographer of the Year Award”. on behalf of the ASMP when Executive Director, Gene Mopsik and President, Ed McDonald couldn’t attend.

I don’t usually get nervous about things like this, but I was last night. As I stood in the wings with photographer John H. White, who was waiting to go on stage to accept his Lucie, for Achievement in Photojournalism, I was mesmerized as I watched John.  He seemed to glow and I felt his grace, his humility and his gratitude.  It was a moment in my life that will stay with me forever.  It was calming. I watched and listened to his acceptance speech on the monitor backstage, and I was deeply touched.  So was the audience, as evidenced in their standing ovation.

John H. White is not a “rock star” type of photographer.  His images don’t “shock and awe”, not in the way a war photographer’s images do. John’s photographs capture the subtle moments of the human experience.  His legacy of images show us life as it really is.

This past spring, after 35 years with the Chicago Sun Times, John and the rest of the newspaper’s photographic staff were fired.  It was a huge blow to the photographic community, magnified by the fact that even John H. White, the “chairman” was “let go”, without even as much as a thank you. John wasn’t bitter about it though.  Michelle Agins wrote a wonderful article for the New York Times where she quoted John: “A job’s not a job because of labor law,” he said. “It’s just something you love. It’s something you do because it gives you a mission, a life, a purpose, and you do it for the service of others.”

All he had wanted to hear from the executives who let him go was two words that never came: thank you. But even then, he did not respond with anger.

John spoke more about the Sun Times’ firings in an interview with NPR where he said: “I will not curse the darkness. I will light candles. I will live by my three “F” words: faith, focus and flight. I’ll be faithful to life, my purpose in life, my assignment from life. Stay focused on what’s really important, what counts.” He repeated those three “F” words last night as he accepted his award.  The audience was humbled.  John had shed his light.

I have been thinking a lot lately, about the value of photography and the value that a professional brings to this craft.  John H. White and his archive of work is a stellar example.  His images, capturing the subtleties of life stand out amongst the noise.  They make us take notice of what is often over looked – the quieter moments of life.

As far as what a professional photographer brings to the world, I think John stated it best: “Every day, a baby is born. Every day, someone dies. Every single day. And we capture everything in between. You think of this thing called life and how it’s preserved. It’s preserved through vision, through photographs.”

As John walked off the stage and back into the wings, I felt enveloped by his glow that had seemed to magnify.  I caught his eye for a moment and said “thank you”. He nodded, and flashed his wonderful smile and in that moment, we connected and shared our understanding, of the “value” of photography.

Goodbye 2014 – Not Sorry to See You Go

Another year gets ticked off the books tonight. Personally, I’ll be happy to sign off on 2014. it’s been a year of extreme peaks and valleys but also a year of personal growth. Despite the challenges, I’ve come through this year a better person – certainly more humble.

I’ve never been a big fan of making New Year’s resolutions. If I’m going to commit to making a behavior change, I know that I have to want to make that change. If I’m not mentally ready and willing to commit on News Years Day, then I’m doomed to fail. But, I do like to look back at the old year, reflect on lessons learned and close the door on the unnecessary garbage in my life.

Lessons learned in 2014Open door

  • It’s none of my business what others think of me. I cannot control what others think or say about me. But I can control how I let it affect me. This year was challenging but I found that when I didn’t allow the gossip and back talk to cloud my perspective, I became a better person. Let go of the petty drama that others try to suck you into.
  • Trust my gut – Whenever I am in a difficult situation and everything seems to be in chaos I take a moment, calm my mind and listen to my inner voice. It’s always there but it’s difficult to shut out the noise and clutter and tune into it. When I do, it never steers me wrong. I actually learned this lesson early in my life and it served me quite well in 2014.
  • Find hope – Finding a glimmer of hope saved me on some of my darkest days. I’m an optimist by nature but a few of life’s punches hit me hard this year. Finding that bit of hope got me through it.
  • Let go of the past – Sometimes, you have to let go. It could be a relationship, a job or a lifestyle pattern that just isn’t beneficial any longer. It’s tough to change especially when habits are so deeply entrenched they’ve become part of your identity. When you begin to see clearly the areas of resistance in your life, you need to decide whether you will stay on that path or take an alternative route and pursue something better.
  • Have gratitude – There are so many things I am grateful for in my life. It’s far better to focus on them than to dwell on what I don’t have. That’s tough to do in a consumer society but it leads to true happiness. We are all in charge of our own happiness.

“What use is the moon

If you don’t have the night

What use is a windmill

With no Quixote left who’ll fight”

Jackson Browne, Walls and Doors

“Try to have a little more control”

I’ve been spending a lot of time lately purging – getting rid of a lot of stuff I don’t need any longer. I came across a portfolio of architectural drawings that I had made during my days as an architectural student at Syracuse University. Stuck inside the portfolio were graded copies of the drawings with remarks from the professor. The comments were consistent and repeatedly pointed out Gail's college architural renderingsmy lack of “control”.

“Try to have a little more control!”

“Without control of lines and line quality, solution is lost!”

Back then I used a rapidograph (technical pen) for rendering these drawings. Unlike a lot of my fellow architectural students, I had very little training in the way of art classes before coming to Syracuse and my skills as an artist were terrible. Drawing fine straight lines with a rapidograph was my downfall. The ink would blotch or would seep under the ruler or triangle that I was using and my drawing would usually end up being a big mess.

I think my lack of “control” as an artist ultimately turned me away from pursuing architecture as a career. Instead, I changed my path and pursued a career in photography. Today, architectural students use CAD for their drawings and I would imagine that perfecting one’s skill with a rapidograph is no longer a requirement.

I wonder if things would have been different as far as the path I chose, if I had the tools available to me, that we have today? It’s an interesting question to ponder, but ultimately I don’t think I was well suited for a career in architecture and it went beyond the fact that I had poor drafting skills. I was a “big picture” thinker and not focused on the details.

Fundamentally, I haven’t changed. I’m still a big picture thinker. I am able to clearly visualize, my creation or project as a “whole” and know usually know what I need to do to achieve that end, but in determination to finish, I sometimes overlook the details. I’ve trained myself over the years, to not be in such a rush to complete something, that I compromise the quality. I’ve also accepted the person I am – what I’m good at and what I’m not so good at and found that I’ve produced my most gratifying work in collaboration with others.

I will always be a big picture thinker – the bigger the idea and the more possibilities – the more I love it. I have learned to have more control, but I still love to color outside the lines and push the boundaries.

A Word to Photographers

The bottom is getting crowded.

I read Seth Godin’s blog daily. He’s usually concise and right on target. His blog today, “clawing your way to the bottom” really hit home as far as what professional photographers are up against.

I used to make a lot of money 9th hole on combined golf course and air field, Arthur County, Nshooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.

I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.

The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.

 

Embrace the Word “Yes”

One should never start Open dooroff with an apology, so I won’t apologize for not posting on my blog. I have learned that rather than focusing on things that can’t be undone, it’s far better to focus on the things that I can do, going forward. The mind is a powerful tool. It can either defeat me or guide me in directions that I may not think are possible, if I have the capacity to embrace the word “yes” and be open and committed to possibilities.

My life consists of a series of choices. Most are small choices that I make on a daily basis like “what should I wear?” or “what should I prioritize for my business today?” Should I get that new promo out, write a new post for my blog, start looking at footage from a film that I’ve just started production on, or pay the bills? All these things are important, but not everything can be a priority, so choices need to be made.

I am keenly aware that all of the choices that I make throughout my day ultimately determine my future. But it’s easy to forget that and instead get caught up in a series of daily actions that really don’t lead anywhere. When I find myself spending more and more days without direction, I know I need a reset. I need to shift my thinking and start paying attention to some of my larger ideas, instead of dismissing them because it’s easier to tell myself “no” and give in to my resistance.

I suppose you could say I’ve been on hiatus at least in terms of writing for my blog. The truth is, I have been sidetracked by other things that I’ve had to make my priorities. But, I am also going through a “reset” period and shifting my thinking and paying attention to my ideas that aren’t going away. I,m embracing those ideas now and starting to break them down into actions. The tough part is staying focused on those actions and making them priorities on a daily basis. But when I do, I’m saying “yes” to possibilities and directing the future I want.

Expect the Unexpected – The Photographic Journey

My husband and I have been partners in marriage and in business for over 35 years. We have collected a lot of memories together over those years and because we are both photographers and filmmakers, we have recorded many of those moments.

_MG_6235GailMichener
Gail Mooney with James Michener. Chesapeake Bay, MD

I’ve been sifting through our analog archive of photographic prints and “chromes” lately in the process of purging other “stuff” in my life, that I no longer need. It is amazing how much stuff one can accumulate over the years. We have never been “consumers” in the typical sense. I’m almost embarrassed to say that we don’t even have a flat screen TV in our home – we do in our office, which is part of our home – but not in our living area. But we have somehow accumulated lots of folk art from a lifetime of travels, lots of photographic gear and hundreds of thousands of images.

As I continue to look through a lifetime of images, I occasionally pull a couple of photos out of the archive and share them on Facebook on “throw back Thursday”. What stands out to me in looking through a lifetime of photographs is that my husband and I have had an incredible journey together. I don’t think either one of us could have begun to imagine some of the experiences we have shared, when we first started out – I know I didn’t.

I’ll share one image and story with you. Tom and I had an assignment for Travel & Leisure to shoot a story on the Chesapeake and we had arranged to photograph Michener for the article. The day of the shoot, I brought my dog-eared paperback copy of Michener’s “Caravans”, that he had written in 1951. I had carried that paperback in my backpack for a year when I circled the globe the first time. I was told by some that I shouldn’t hand a paperback to Michener to sign – but I did anyway. He was touched, because he knew how important the book had been to me on my journey.

I remind myself daily to enjoy each day that I am given and to never underestimate what may be around the next corner. Expect the unexpected.

 

 

Another Year Gone By

When I was a kid, my year would begin and end around the school calendar – essentially September to June. Summertime was a delightful escape CoupleBicycleNZfrom the rituals of academia with lots of time to sleep late and do other things – or simply just do nothing.

I’ve been out of school a long time, but my annual calendar still seems to revolve around the “academic” year, with summers still spent relaxing and playing. As I enter into yet another year on this planet as my birthday approaches next week, I realize just how important it is to take time to simply relax and play. As a creative being, it is not only important to “play“– it is critical.

As I look back on the many years that have ticked by, I am profoundly grateful for the many blessings and people in my life who have made it a life well lived. My memory fails me at times but what I do consistently recall are all the little moments of laughter and levity. I have not amassed a fortune, but I have been very comfortable and never left wanting. But I realize that I have had a rich life indeed and the best times have always included experiences near and far with people who have entered into my life – sometimes for a moment – sometimes for the long haul.

I suppose you could say that my spirit has never aged and it is still as playful as it has always been. When I’m at my most creative, my spirit is shining through. It’s not hampered by self-doubts, fear or uncertainty. My spirit is forever curious and is always exploring. Rather than being fearful of what’s around the next corner, I am excited at the prospects of opening myself up to new ideas, places and people. It’s all those experiences and relationships that make up a life worth living.

So, as I face the start of another year, I look back at the smiles and laughs as well as the tears that I have encountered on my journey and I wouldn’t trade them for anything.

 

 

Golden Days – a Life in Photography

I’ve been sifting through a lifetime of images over the last few weeks, in a myriad of formats – prints, transparencies and digital files. Gail Mooney - early 1980's - New York CityWhat started out as a simple quest: to find photos of my daughter Erin at various ages in her life, for a bridal shower “game”, quickly turned into a major,  yet wonderful distraction.  I was looking through the visual archive of my life – my husband/ partner’s life – Erin’s life and all the family and friends that made up a lifetime.

In the “old days” it was more of a working chore to take photos of casual gatherings.  You needed to bring a camera, a flash and  lenses with you (not to mention film), to be able to document various life events.  Now, with cameras with us at all times in our phones, we are able to capture and share the moments of our lives, easily and all the time.  Sometimes, it almost seems like we are more intent on capturing and sharing our “moments” than we are just living those moments.

I can tell you that experiencing something through the lens of my camera is a totally different experience than just “being in the moment” for me. There have been times when I’ve been intensely photographing something, when I didn’t really feel like I was experiencing “the moment”.  I was shooting “the moment” but I wasn’t part of it.

My camera(s) have been a major part of my life.  They have provided me access to my dreams and still do.  As I looked through the decades of images, it was like reading chapters in a book, each unique yet connected and integral to my life’s journey.

As I thought about my journey, I realized that if I had one big “take away” – my curiosity for life is what drove me. There was always something I wanted to try or do or learn about – and so, I did.  That usually put me in a position where I moved forward, rather than be left behind.  I was lucky because it was organic to my nature.  I was smart and maybe a little brave because I listened to myself.

My passion nowadays is to photograph and film others’ stories as my continued curiosity leads me to another chapter in my life.

Enjoy and savor every one of life’s moments – they go by in the blink of an eye.

“With my maps and my faith in the distance – Moving farther on”     Jackson Browne

What is Your Value as a Professional Photographer?

Let’s face it, these days, professional photographers Bouncer at Pure Night Club, Las Vegas, NVaren’t only competing with other pros – they are competing with anyone and everyone with an iPhone. Before you get upset and kill the messenger – ask yourself “What is my value proposition?” What do you offer that your competition doesn’t’?

I started making a list of things that professional photographers could offer to boost their value to potential clients:

  • Skills – Do you have any unique skills that can set you apart from your competition? If you define yourself by a specialized piece of gear that’s new – keep in mind, you may have just 5 years or less before ‘everyone” has it.
  • Vision – Make sure your “vision” comes from you and isn’t just a copy of what’s “hot” or trendy at the moment.
  • Access – Do you have access that others don’t? I realized when I was shooting for National Geographic that I was given access to a lot of photo opportunities that others didn’t have. Sometimes these opportunities yield photo opps that are off limits to others and make some stand out portfolio samples.
  • Rapport – If you are working in video and part of your job is doing interviews, then having a good rapport with your subjects will give you results that only you will get. Good interviews are dependent on social chemistry.
  • Your audience or following – These days, even getting a commissioned assignment may be dependent on your own social media following. Advertisers want to capitalize on that if it’s the same target audience they are trying to reach.
  • Project management skills – Getting the shot is only one skill set that photographers need to compete. Clients expect you to manage the project from soup to nuts and deliver the goods. That could mean wrangling large crews, getting access or simply making sure that everything that needs to get done to complete a project – is done.
  • Sensitivity – Be sensitive not only to your clients’ needs and problems but to whomever you are working with. I know a very good photographer who began burning most of his bridges with his clients. He was more interested in getting his point across and making demands than he was listening to the needs of his clients.
  • Likeability – Similar to above. There are just too many photographers out there to choose from that if you aren’t likable – well – you may want to look for work that doesn’t require any social skills.

If all this sounds simple –  it is. It’s applying it that’s the tough part. But if you do, you will set yourself apart from your competition.

Thinking of moving into motion?  Check out The Craft and Commerce of Video and Motion