seminars – Journeys of a Hybrid

August 29, 2012August 29, 2012

ePubs and Seminars – Why Some Inspire and Some Don’t

I’ve been working on an ePub about the “Business of Video”. I have one ePub selling now and

another one at the formatter, and I finally had time over the weekend to fill in, the middle chapters of the “business” pub. I had already made the decision to approach this ePub, the same way I would, if I was editing a video, by starting with the beginning and the ending and then filling in the middle.

As I was working on this book, it occurred to me that I should add a prologue – something that would explain the “why” I was writing the book in the first place. I had decided to write this ePub after receiving countless phone calls and emails from still photographers who had questions about incorporating motion into their own businesses. The emails and calls started slowly at first, when I began writing this blog, which is geared toward still photographers who were moving into motion. It was after I started giving seminars and speaking at various venues, that I quickly became overwhelmed with the correspondence that I was getting. I realized something had to give, when I was spending more time talking to photographers and associates about their projects, than I was on things that I wanted to do. I was also keenly aware there was a hunger for this type of information, so I began the process of writing an ePub about the business of motion.

It wasn’t until I received this email from someone who had taken my seminar, that it became clear to me of how I should approach the direction and content of this book.

They wrote:

“ I just wanted to tell you that your seminar was extremely inspirational, even though I can’t really say I learned anything new. Thank you.”

Ten or fifteen years ago, I may have taken that remark in a negative way, but I actually took it as a huge compliment. It was also a very telling statement. These days, we are overloaded with information. There is a wealth of content online (much of it is free), and there are days I simply get lost in this sea of information, spending way too many hours sifting through it all. On top of that, there are books, ePubs, podcasts, webinars, seminars, and workshops galore. It’s become so easy to disseminate knowledge; that we end up receiving a lot of the same information, just regurgitated and repackaged.

I started thinking about the “why” in terms of what people hoped to take away from a book or a seminar. I believe that most people are hoping to get information that they can use and apply it in their own businesses. Statistically, only 2% of workshop participants will actually act on what they have learned. Many times people end up feeling so overwhelmed, that instead of applying the information learned, they end up giving themselves excuses why they can’t. So, when I read this comment from someone telling me that I had inspired them, I realized that should always be the end goal for both the giver and for the receiver – to inspire and get inspired. I knew that if I wanted to inspire people to take action as my end goal, that I needed to do more than simply deliver the same basic knowledge that already existed in other books and seminars. I knew that I needed to deliver the information in a way that was unique to me, through my own voice and my own experiences.

If I can do that, and inspire people through my own passion, I will succeed in moving them to take action. Stay tuned.

December 14, 2011

The Problem With (Most) Video/Motion Workshops

This has been something that has been weighing on my mind for months now – ever since the seemingly “overnight sensation” of people giving video workshops as well as the growing number of still photographers that are feeling the need to take these workshops.

The biggest problem that I see with all the video/motion workshops that are out there is that they oversimplify video production and take the approach that the single independent still photographer can learn and do it all – produce, operate the camera, capture good audio and manage the post-production and edit. I suppose to be fair – while it may be true that the independent still shooter can learn all facets of video production, that is not the best approach as far as setting up a viable business model for a video production company.

Video is a collaborative medium. While I may be able take just about any video production from soup to nuts single handedly – I know that the production would suffer if I did. I learned a long time ago to build a team of good sound people, editors and even camera operators that I can draw on to hire on a need be basis. They make the production and me look good and that’s what keeps my clients coming back. It also allows my business to grow because I can take on more projects. If I’m not entrenched in all aspects of the production. It frees me up to start production on another project while still in post-production of a previous project. If you are a one-man band, you not only don’t have this option but you actually make yourself look small in the process.

Video and motion have many facets to them. I advocate that the best business models are when one positions themselves at the top of the content creation ladder by overseeing the production of the whole and hiring the appropriate crew that will facilitate the process. By recognizing the differences between this business model and the “solo” model that most independent photographers work under, you’ll have a much better shot of maintaining ownership of your work and creative vision as well as having the potential to grow your business beyond your own singular capabilities.

The other problem with workshops that over simplify the process of video production by promising that you will be up and running after a one day workshop is that they are centered around learning the gear and the software which changes by the month. If you learn just the gear du jour and not focus on the business of video production you will be in competition with other independent dabblers and that’s a quick way to the poor house in terms of sustainability.

A week doesn’t go by when I don’t get at least a dozen calls or emails from still photographers who feel they need to get into video and are overwhelmed by the learning curve. I tell them that the best thing they can do is NOT to try and learn all these skills themselves and that in fact that will only delay their entry into the video production, business if that is what they are after. A better way is to keep your focus on your vision, apply that to a sustainable business model that will incorporate video and collaborate with others who will make you look good and help you grow your business.

November 1, 2010

Photo Plus Expo 2010 Etc.

What a difference a year makes. I’ve been going to Photo Expo since it started, whenever that was some 20 or 30 years ago. It used to be held at the Coliseum, New York’s old convention center, when it was much smaller. Over the years Photo Expo got bigger and bigger, with huge sections of the floor devoted to lab equipment and hundreds of other booths displaying everything from cameras to computer software.

The last few years the Expo has gotten smaller. Gone is all the lab equipment of course, but also not present are some of the big vendors like Adobe and Apple. This year was the first year there was another photographic event happening simultaneously, called “Shoot NYC….an advanced photography forum”. This event was hosted by Hasselblad and Broncolor, and just few blocks away from Javits. I didn’t get a chance to get down there but I heard rave reviews from those who went saying it felt like it was geared more for the “professional”.

One difference I have noticed over the years of attending Photo Expo is the shift in the attendees, more toward retail photographers and prosumers. That was reflected both on the floor and in the seminar selections. There was an entire seminar track this year devoted to weddings and portraits. Another sign of the times was seeing an entire seminar track devoted to video and multimedia, as opposed to one or two seminar choices in previous years. I could only find one seminar this year about stock photography; actually it was about microstock in particular. That’s a big change from when there were a dozen seminars relating to stock photography to choose from.

I presented a seminar with Paula Lerner called “Multimedia and Video” and was part of a panel for a seminar called “Ethics and Photography” which was streamed live globally, but I did find time to sit in on a couple of very interesting sessions. One of my favorites was “Affordably Simple Marketing”, given by Juliette Wolf Robin. She provided a lot of terrific tangible information. I also enjoyed seeing and hearing Lauren Greenfield talking about her documentary work. And even though I’m not a teacher, I found “Teaching in the 21st Century” quite interesting. As always Blake Discher’s seminar on “Sales and Negotiating for Photographers” was fantastic and fresh. I also attended ASMP‘s annual member meeting where Tom Kennedy spoke about the new media landscape which was right on target.

The floor was smaller and as mentioned before, Adobe and Apple not present. Canon and Nikon had a lot of action and interest with their hybrid DSLR cameras as expected and I saw a lot more third party gear for the hybrids displayed – Zacuto rigs, Redrock Micro rigs, and Glidecams, along with fluid head video tripods. This trend is not going away and in fact isn’t a trend at all, as we move more and more toward electronic publishing with magazines scrambling to produce versions for the iPad and get their app designed.

The annual “bash” was more of a bust, leaving people hungry and thirsty due to no food being offered (except bags of potato chips) and a cash bar. It was held at the Intrepid, which sounded like it was going to be interesting, but not a great venue for a party. But it was nice to see my friends and colleagues and catch up with them.

It will be interesting to see what this event will look like next year – I can only guess that there will be plenty more changes.