I’ve been working on an ePub about the “Business of Video”. I have one ePub selling now and
another one at the formatter, and I finally had time over the weekend to fill in, the middle chapters of the “business” pub. I had already made the decision to approach this ePub, the same way I would, if I was editing a video, by starting with the beginning and the ending and then filling in the middle.
As I was working on this book, it occurred to me that I should add a prologue – something that would explain the “why” I was writing the book in the first place. I had decided to write this ePub after receiving countless phone calls and emails from still photographers who had questions about incorporating motion into their own businesses. The emails and calls started slowly at first, when I began writing this blog, which is geared toward still photographers who were moving into motion. It was after I started giving seminars and speaking at various venues, that I quickly became overwhelmed with the correspondence that I was getting. I realized something had to give, when I was spending more time talking to photographers and associates about their projects, than I was on things that I wanted to do. I was also keenly aware there was a hunger for this type of information, so I began the process of writing an ePub about the business of motion.
It wasn’t until I received this email from someone who had taken my seminar, that it became clear to me of how I should approach the direction and content of this book.
“ I just wanted to tell you that your seminar was extremely inspirational, even though I can’t really say I learned anything new. Thank you.”
Ten or fifteen years ago, I may have taken that remark in a negative way, but I actually took it as a huge compliment. It was also a very telling statement. These days, we are overloaded with information. There is a wealth of content online (much of it is free), and there are days I simply get lost in this sea of information, spending way too many hours sifting through it all. On top of that, there are books, ePubs, podcasts, webinars, seminars, and workshops galore. It’s become so easy to disseminate knowledge; that we end up receiving a lot of the same information, just regurgitated and repackaged.
I started thinking about the “why” in terms of what people hoped to take away from a book or a seminar. I believe that most people are hoping to get information that they can use and apply it in their own businesses. Statistically, only 2% of workshop participants will actually act on what they have learned. Many times people end up feeling so overwhelmed, that instead of applying the information learned, they end up giving themselves excuses why they can’t. So, when I read this comment from someone telling me that I had inspired them, I realized that should always be the end goal for both the giver and for the receiver – to inspire and get inspired. I knew that if I wanted to inspire people to take action as my end goal, that I needed to do more than simply deliver the same basic knowledge that already existed in other books and seminars. I knew that I needed to deliver the information in a way that was unique to me, through my own voice and my own experiences.
If I can do that, and inspire people through my own passion, I will succeed in moving them to take action. Stay tuned.