Story Telling

Now that I am producing both still imagery and video, I am trying to find the right word or title that I can call myself. I’m not just a photographer anymore, yet I really hate the word videographer. I’ve come up with a couple of words like “hybrid” and “visionographer” but still can’t quite find that right word.

And then I realized who I am. I’m a storyteller. I tell the story through visuals and sound and motion. Storyteller – a simple name for a person who has played that role since human beings began telling their story by painting on cave walls.

I love the story – beyond anything else – beyond the toys and the tools. It’s in my blood – it’s what has always motivated me and inspired. It’s why I became a photographer. It’s why I needed to learn video. Both were essential in telling my stories.

I must say that almost every magazine story I ever shot, what I loved most was connecting with people and listening to their stories. Perhaps I should have been a writer but I was more comfortable with my visual ideas and always felt a loss for the right words to express them.

When I think of all the movies that I’ve seen, the ones that really stay with me, have one thing in common – they tell a good story. A film can have all the special effects in the world but if it doesn’t have a good tale – it’s nothing beyond the packaging and fizz.

So the next time someone asks me what I do – I know what I will say – I’m a storyteller.

Shooting Great Video Interviews

Whether you’re doing a multimedia piece or a video you will no doubt be doing interviews. So this entry will provide you with some tips for getting better interviews.

Number one rule of course is that your audio capture must be good. Make sure your microphone is no less that a foot from your subject. Make sure you monitor the sound or at least your sound check by wearing headphones. You might think you are getting sound by looking at the meter on your camera – but you don’t know if it’s good. There could be a buzz or interference that without monitoring through headphones – you’d never know.

Pick a suitable location – sitting someone next to a fountain for instance would quickly make your viewer head for the bathroom.

Make a list of questions – but don’t be afraid to depart from that list. Many times my best questions were sparked by an answer that my subject had just given. For instance if my subject has just mentioned that there was a tragedy in their family that turned their life around – your next question should be a follow up to that.

Don’t ask questions that have yes and no answers.

Many times you won’t use your voice so the audience won’t hear the questions. Instruct your subject to paraphrase the question while giving their answer.

Keep quiet – direct them by the nod of your head – instead of giving verbal recognition.

Don’t step on your subject’s line. Give a pause after they finish answering a question. That pause will give your some “air” and will help you in the editing room. But more importantly, people are uncomfortable with pauses and tend to keep talking. Many good soundbites have come from me waiting.

Like my dad used to say – let your ears do more of the work.

The “just” Word

I’m beginning to hate the “just” word. “Why does it take so long-it’s “just” a picture?” “We “just” need a 3 minute video for You Tube – my kid does them all the time”.

Technology has changed our lives and certainly my profession in many many ways – both good and not so good. It has enabled me to produce and shoot documentaries and get them seen globally, when 5 years ago that wasn’t possible.

Technology has also made the greater public think that creating content is “just” so easy – a kid can do it. Of course that is true because kids do it all the time – look at You Tube and dozens of other video hosts. While every now and then quality and skill doesn’t matter if the message or story is so strong that inferior quality hasn’t compromised them, most times the message doesn’t come out because of the poor quality.

But when a client doesn’t even think about the skill set a professional brings to a project because it is “just” so easy, even a kid can do it – it not only demeans the process – it can actually do a great disservice to their brand. Most times, they realize this but it’s too late.

I have started giving workshops to still photographers who are interested in adding video to their skill set. The ones who will benefit are the ones who realize that it’s not “just” buying another tool. But like anything else – they must cultivate and learn their craft because everything isn’t always “just” that easy.

I wish it was “just” that easy. I wish that I could take back the angst that “video issues” have presented to me over the last 10 years. I wish there was a switch that I could flip that could make me something I want to be without putting in the effort – but there isn’t. But when I hear that “just” word – I take a deep breath and tell myself – they “just” don’t get it.