Top 5 Business Mistakes Photographers Make With Video

In the last couple of years in the photography world, it seems like everyone is scrambling to learn video.  In particular, still photographers are jumping into this “genre” because their hybrid cameras have the capability of shooting motion.

There are hundreds of seminars teaching the gear, but few point out the differences, when it comes to the “business of video”.

Here’s 5 mistakes I see still photographers make when they leap into motion:

  • 1.  They throw in video as part of the deal and don’t charge for it.  I hear about this a lot.  A client and photographer are on a still shoot and the clients sees that the photographer is shooting with a hybrid camera and asks the photographer to shoot some video clips.  The photographer obliges because he/she can and the money is left on the table.  Remember when still photography went digital and photographers became the labs but didn’t charge for the post-production?
  • 2.  They don’t update and upgrade their insurance policies.  Video production shoots are not covered on most still photographer’s policies.  Be prepared for a jump in what you need to spend on insurance to be adequately covered on video production jobs.
  • 3.  They don’t consider the ramifications when they are working with SAG or AFTRA talent and they are asked to also shoot some video of the talent on the job.  This crosses the line as far as the unions are considered.  While it may be OK for SAG/AFTRA talent to work on a “still” set – when you go into video mode – it’s not OK.
  • 4. They think of themselves as just shooters.  This is typical and is fine in the still photographic world, but in the collaborative world of video production, a shooter is a hired gun with no ownership in the intellectual property.  I like to position myself higher up the ladder as a producer and maintain control over the job and the content.
  • 5.  They look at video as a separate genre.  That’s changing radically as video is no longer a separate niche and genre, but part of almost every photography market from editorial to architecture. Even ad agencies are starting to merge their motion and still departments.

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It’s All Connected

Over the past couple of weeks, I’ve had numerous experiences where things I’ve done in the past have resurfaced in ways I couldn’t have imagined. Last week blues musician Willie “Big Eyes” Smith passed away. He was one of the only two Delta blues musicians still living who had been part of my first short documentary The Delta Bluesmen. That same week, I had a photograph hanging in an exhibit by the Copyright Alliance, Recording Our History: Faces Behind the Camera, in the Senate building rotunda in our nation’s capitol. It was a portrait of blues drummer Sam Carr, who I had photographed and interviewed for that same project, over ten years ago.

I knew if Sam were alive he would have been humbled and honored,

Gail Mooney with her portrait of blues drummer Sam Carr in Senate Rotunda, Washington DC ©Eugene Mopsik

as was I, to have his portrait displayed in such a historic setting. I couldn’t help but “feel” proud at that moment in time. Sure, I felt proud of myself and Sam but I also felt a sense of pride to live in a country where I could still freely walk the halls of the Senate building, past the offices of the powerful of today and the ghosts from yesterday. I didn’t expect to feel that way. I was surprised and comforted that we still have this kind of access to our representatives.

It got me thinking about the trip I took last summer with my daughter when we left the country for 99 days, shooting Opening Our Eyes. We had circled the globe and had visited countries that crossed the spectrum politically, economically and socially. Our journey truly did open our eyes and when we returned to the U.S., it was a big adjustment. What hit me most was that everyone needed to be right, especially in Washington DC. I couldn’t watch TV for months because all I saw was 500 channels of “experts” pontificating and no one was getting anywhere. Worse yet, we all suffer.  I remember a time, when I was growing up during the Kennedy era and we asked what we could do for others, instead of what we could “gain” for ourselves.

It’s a year later and I still don’t watch much TV. I’ve found myself  absorbed back into the “culture” of America. But as I walked through those venerable halls of the Senate building, I was reminded of my purpose. I’m a storyteller. I voice the stories of people like Sam Carr so that future generations will remember the way things used to be. History gives us perspective and we can learn from it – or not. Without perspective – we can’t remain free.

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A Sad Day

This is out of the norm for this site, but I post this news to remind everyone to live their life each day as if it were their last. It’s a reminder to us all,  to not put off those things you want to do or leave your words unsaid.

I write when I have something on my mind or feel that I have something to say and pass along.  Today, I write because I’m heartbroken.  I need to share some thoughts and then close out.

Willie “ Big Eyes” Smith – legendary blues musician, passed away – suddenly from a stroke.  He was one of the seven Delta blues musicians that I interviewed for one of my first short documentaries back in 2002, The Delta Blues Musicians.  They are all gone now – but one.

I’ll always remember the day I sat down to talk to Willie.  It was relaxed and we had the most wonderful conversation, sitting on the porch of an old sharecropper shack at Hopson’s Plantation in Clarksdale, MS.  I feel good that I captured his thoughts and words that day and preserved them for future generations.  I feel that my purpose in life is to do just that – to document, record and capture the peoples and cultures of our times. I feel that is what I am here to do.  When I stay on that course, I have peace inside.  When I drift from that – I don’t feel right.  I think I’ve always known that – but nowadays I try to stay focused on that path.

Willie’s passing reminds me yet again, how precious life is and to appreciate the now.  For the most part, I do live in the now.  I try to live my life as if this may be my last day on earth.  It frees me from a lot of needless fears that stops lots of people from “doing”.  It reminds me to tell my people that I love them because I may not get that chance again.

We all put things off or leave things left unsaid. Seven years ago,  mom died suddenly, without warning. It seems like yesterday because the pain is still real and there is a hole left in my heart.  I remember quite clearly the week before she died.  It was a busy week and I had planned to give my mom a call because it had been awhile.  I never did get that chance – and those words will go unsaid – forever.

We lost another blues legend earlier this year, Pinetop Perkins.  Pinetop and Willie had just won a Grammy for the album “Joined at the Hip” that they worked on together.  I had been meaning to head down to the Delta next month to the Arkansas Blues and Heritage Festival – I had missed the festival last year and I wanted to hear Pinetop and Willie play. Sadly, I won’t get that chance to see and hear them in concert again.  But I do have their records and I’ll always have their words, both on tape and tucked away in the recesses of my mind.

We’ll miss you Willie.

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Status Quo, Fear and Other Stupid Human Tricks

I went to my town meeting last night. It was a typical “town meeting” where everyone needed to be “right”, and no one was winning. A citizen came up to the mic during the public hearing session and made a statement that really resonated with me. He said “ No one ever wants to change the status quo It’s human nature not to want change. Everyone has their little power centers that they want to hold onto”.

I had a flashback that brought me back to a smoke filled room of dirty dishes with leftover remnants of brown rice and a whole lot of people having the same old discussion of how we all needed to stop “ the War” and change the world. That was almost 40 years ago but I’ll remember like it was yesterday when a “freak” came in and said “Why doesn’t somebody f……. do something? You’re all just sitting around and talking – like the status quo”

Photo Source Mr. Snodgrass

To be honest, I don’t think there is a status quo. Nothing ever stays the same. You either move forward or drop back, but there is no stepping in place. It’s not sustainable. And that’s nothing new – it’s always been true – but never more than today due to the exponential rise in technology. And it has never been more true in regards to the state of the photographic industry. I see so many photographers paralyzed by their own fears of taking a risk and thinking outside their own boxes.

Few people overcome their fear of change and rise to the occasion of “doing something” as opposed to reacting to something. Most plod along, feeling no control over their destiny – letting fate take its course. A lot of photographers are just hoping to “ride it out” until there is nothing left of their businesses.

Every once in a while, somebody makes a bold move and looks at “change” as an opportunity. History proves me right. If you look back through time, you will see a pattern. At the most pivotal times of change – the cream always rises to the top – and the sludge gets left behind – on the bottom.

As far as the photography industry – I think it’s time to decide if we are ready to “embrace” change and rise to the top or die a slow death. But we have to start seeing the opportunities that always come with change.

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Conversation with Director/Editor Erik Freeland

I was extremely fortunate that Erik Freeland of Springhouse Films was the editor on our film Opening Our Eyes.  I learned a lot from Erik through our collaboration.  I thought I would share some of Erik’s insights about the art of editing.

What makes a good editor?

Knowing a little bit about everything. Art history, popular culture, physics, linguistics, music… it gives you more points of reference for understanding and presenting the story. Attention to detail is very important because in the end, nothing goes unnoticed by the audience. I guess I’d have to say patience is tremendously important –– even though computers do amazing things, editing is at its core a tedious process.

We all seem to wear more than one hat these days – do you? If so do those skill sets complement each other and how?

I started in this business as an editor but really wanted to have more control over the material I was editing. I’ve have been fortunate to be able to also have a career as a director. Understanding those two disciplines and knowing what is possible in each allows me to visualize the editing process more during the shoot.

I know from editing projects myself, it has made me a better shooter. For still photographers who may not want to edit their own projects – what tips can you give to them about shooting video and motion?

Don’t cut too soon. Be patient and let a shot evolve.

When shooting a scene or a moment in time, think of it as different framings: the wide establishing shot, a medium shot of the main action or subject and little details that can serve as cutaways to prolong the scene or intercut the other shots while masking breaks in continuity.

Plan your movement of the camera and commit to it. When you start a pan, resist the temptation to reframe the shot mid-move. Keep it moving for long enough to make the shot usable in the edit and cut only if it really falls apart.

Keep in mind how much footage you are shooting vis a vis what you will want to end up with. You don’t want to miss anything important but a lot of redundant footage can really be a liability in your edit.

What does a well-edited film mean to you?

Many things. I think first and foremost, it’s about clear storytelling. It shouldn’t be confusing and leave the viewer behind. The editing shouldn’t stylistically overpower the story. Secondly, the rhythm of the cutting should help move the film and should be sympathetic to its tone. Third, it should move you, surprise you, change your mind, do something… I suppose I could say the same things are equally important in directing a film.

As an editor, you can have a lot of influence over the meaning and arc of a story. How much influence should an editor have? Does it depend on the director?

An editor should exercise as much as they can… without upsetting the collaborative balance. Everyone involved in the film should influence it to the best of their ability. Otherwise, their contribution to the process is short-changed. Of course, every working relationship is different and some are less collaborative.

What makes a good director?

I think some of the same qualities that make a good editor are part of a being good director. Knowing a little bit about everything as a director for instance, allows you to tell many types of stories and immerse yourself in the subject matter. Attention to detail, multi-tasking capabilities, being able to verbally communicate about visuals are of course all important skills. There is also a balance between focus and objectivity. A good director is fused with the film –– totally absorbed in every detail. At the same time, they have to be able to look at it and all decisions objectively and from a distance, almost like the eventual viewer.

What makes a good story?

Characters you care about, conflict and location, location, location…

What’s more difficult – editing a 2 minute piece for the web or a feature length film?

Hmmm, that’s a hard one. Kind of like asking which is better night or day.

Does editing have trends? Maybe you can point out a couple of examples of style over the years.

OK, first I don’t profess to be a film historian but I try to keep up on things. I tend to watch the films I like the most over and over. Technology has certainly created trends in film editing and directing. Advancements in keying technologies, motion tracking and motion capture as well as realistic CGI environments are but some of the major trends that have changed the way films look and are edited. Probably the closest things to trends specific to editing have been related to timing and pacing. The time-lapse of “Koyaanisqatsi” in the early 80’s, the repetition and multiple outcomes of “Run Lola Run” and the quick cutting shorthand jump-cuts and time-compression in Guy Ritchie’s films like “Snatch” have all had a huge influence over the editing of their time.

The Movie “One Sheet”

If I thought that by finishing my film, I was done – I was sorely mistaken.  My work has just begun.  What would have been the point of putting my heart and soul into a film for the past year and a half, if no one sees it? That means there’s a lot more work on my part, getting it out there – distributing it, marketing it and promoting it.  All that takes time, money and expertise.

I’ve been reading Jon Resiss’ book “Think Outside the Box Office” “The Ultimate Guide to Film Distribution and Marketing for the Digital Era”.  It’s become my bible. For starters, it lays out what a filmmaker needs to do to get their film out there, create an audience and make money.

In terms of publicity, every film needs a good press kit, which should include:
•    One Sheet – with tag line
•    Synopses – long and short
•    Cast and Crew Bios
•    Director’s statement or interview
•    Production stills and video interviews for the electronic press kit.
•    Production stories – something interesting about the making of the film.
•    Technical specs

When I first heard the term “one sheet”, I wasn’t quite sure what that was.  It’s pretty much what it says it is – a one-sheet piece of paper describing your film, but it it’s concise with provocative visuals and a catchy “tag line”, designed to peak interest, whether it is with the press or the movie going public.

A “one sheet” can also be what most of us call movie posters.  They are essentially the same thing – a one sheet with imagery and text to capture someone’s attention.   Some movie one sheets are works of art in their own right and become collectibles.  Think of some of the best ones that you have seen over the years.

Sounds like it should be fun – coming up with a “one sheet” for the movie, but even though I have a lot of great content for a “one sheet”, I don’t have the skills needed to create a composite for a movie poster. There are people who just design movie posters – that’s their niche.

I’ve learned a lot in the process of making a film.  The most important thing, I’ve learned is to make relationships and collaborate with others who can bring their expertise to the project.  It’s not only a rewarding process, but it raises the bar on the final outcome.

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Google,Licensing,Copyright – and Free

I got this email the other day. A couple of weeks ago, Tom my partner got a cease and desist from Getty and an invoice for uploading his own images on the ASMP NJ Chapter website because the Picscout robots had picked them up, which is now owned by Getty.

The business of photography has changed because of the Internet in terms of value, licensing, awareness of copyright and all of the above.

I have posted the letter below for discussion and open dialog- please no rants or whining allowed.

Dear Ms Mooney,

I’m not sure if I am contacting the right person, however I am small custom home builder on the Jersey shore in Xxxxx near Atlantic City.  My wife downloaded a picture of a South Jersey beach scene from Google about a year ago and put it on my web site.  She unknowingly downloaded a picture that was copyright protected.  Today, July 15, we received a letter from xxxxxx a company that protects your work and they informed us that we used your picture and wanted 3000.00 to rectify the situation or buy the licence for 1020.00 we settled for the 1020 and took your picture down.

This picture was not a glamorized picture of a beach.  Just a dune and a dune grass fence.  A picture that could have been taken by anyone in South Jersey.  I just wanted to let you know that if this is your picture, it is dispicable that common, decent and hardworking people who have a small struggling business should be subjected to such a ridiculous fine.  The fact that we cannot google and download a beach
scene without worrying that someone OWNS it is outrageous.
Imagine that!  People own pictures of nature!

If this is not you, then my sincere apology, otherwise I think you should be ashamed of yourself and need to contact Google for having your picture available to millions of people.

Regards,

xxxxxxx

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The NON Convergence of Still Photography and Video

Many people, myself included have written about the convergence of stills and video. In fact ever since Vincent LaFloret paved the way, shooting video in a cinematic way with the Canon Eos 5D Mark II, it seems like every still  photographer wants to shoot video with a DSLR . At the same time, high end “video cameras” – not still cameras that also shoot video – but a high end camera like the RED is capable of capturing stunning stills from frame grabs and they aren’t just good enough – they’re great.

I suppose in this sense one could argue that there is not only a convergence of our tools – meaning a camera that is capable of shooting high quality video and still images – but that it also may mean – the end of still photography. I don’t have a crystal ball but if one defines a still image as a “moment in time” then still photography will never go away. If you have a camera that shoots hi res video and can pick and choose the exact frame that fits your still image needs – then we need to realize that this is a convergence of our “tools”  not the the end of creating still imagery.

I love to point out the differences of still photography and video because for me, and many others who shoot both still photographs and video, we think differently when shooting these mediums.

  • A still image is a moment in time.
  • Video is time in motion
  • A still image is one that is meant to linger on – where one can take pause
  • Motion imagery is made up of  a variety of shots and sequences
  • Video provides more information – there’s sound and  movement
  • Still images leave more for viewer interpretation
  • Still images deliver a message visually
  • Video delivers a message utilizing sight and sound

Everyone of these differences requires us to put our minds in a different place. When shooting video, I need to think about what shot will come before and what shot will come after the shot I’m about to shoot. I have to think that way or I won’t have the goods to cut with in the editing room. The message or story gets crafted further in post production with music and interviews and each element plays its part in the feel and arc of the story.

When I’m shooting still images, I must tell the story in that one frame and timing is everything – it’s the “decisive moment”. So, one must ask is it the same – is it even fair – to grab that “moment in time” from a video clip where the camera operator didn’t make a conscious decision when shooting that decisive moment ?

The point is with everyone talking about “convergence” and taking that to mean the demise of still photography – I have to wonder. Is it the end of still photography? Personally, I don’t think so. I think that it merely means a convergence of the tools – not what we create with those tools.

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The Making of a Movie with a DSLR

It’s been a wild ride since I first began this journey of making a feature film with a DSLR camera – in my case, the Canon Eos 5D Mark II. I had already completed three short documentaries to date – all made with traditional video cameras from my first Canon XL-1 to my current HD Sony EX-1. But this time I was heading out on a 99-day journey around the globe, with my 23 year old daughter in search of ordinary people on six continents, who were making a difference in the world, and we had to pack light.

We were “the crew” – the two of us. We had to work efficiently and with gear that would fit into two backpacks and would endure the adventure as we traveled to 17 different countries on 30 flights. I also wanted to shoot both still images and motion, so I opted for the DSLR solution. Of course, I was enchanted by the “big chip” and the cinematic look of these cameras, but I was also thinking of my gear in practical terms – how I was traveling – how I would be shooting – and of course the desired outcome.

You can read more about the gear I took here.

So with my daughter “running sound”, doing the interviews with our subjects, shooting still images, and navigating us through the subway systems in Moscow and Buenos Aires, and me taking care of all the logistics and  shooting both video and stills, we came back 99 days later with almost 3000 gigabytes of content – that’s approx. 150 hours of footage and 5000 still image captures!

I wasn’t mentally prepared for what came next and that was 2 intensive months on my part ingesting all the content into my editing system, transcoding and adding metadata to the files and culling through hours of interview soundbites until I had cut it down to three . It was grueling and my winter months were spent putting in 14 hour days – 7 days a week. I was overwhelmed, yet somehow driven by some force.  It was a lot of work, it was tedious and it was daunting – but yet it was my passion and somehow this inexplicable “force” got me through it.

I raised money along the way through crowd funding on Kickstarter and with that, I hired an editor. After I handed the project off to my editor, Erik Freeland of Springhouse Films, there was a huge sigh of relief on my part. I knew the post production had a long way to go but, I also knew that I had to let it go for a while and step back. Working with Erik has been amazing in itself and he has brought enormous value to this project and film. I have learned a lot from his insights and his talents in knowing how to” tell a story”, and we are finally coming to the completion of this film. Or at least in getting the “first cut” done for a sneak preview on July 17th, at the State Theater in Traverse City, Michigan. The screening is by invitation only and if you would like to attend, just drop me an email at gail@openingoureyes.net and tell me how many people would like to attend.

Since I first dreamed up this project in the final days of 2009, to the departure of our trip in the Spring of 2010, to where we are now, it has been a continual journey on every level imaginable. And I have had many angels working on my behalf – my husband Tom Kelly who has been the “wind beneath my wings” and without his support none of this would have been possible, my extended family who have been amused over the years with my schemes and dreams, my dear friends Angel Burns and Ally Raye who have believed in me and this project and have made incredibly exciting things happen for this film. (I’m not quite ready to divulge some of those exciting things publicly, just yet), Maria Grillo and Jason Harvey at The Grillo Group who have been so giving with their time and talents and created all the graphic design for the film’s release, and so many other “angels” who have helped me with foreign translations, been financial backers, helped me spread the word globally, and every person who was there for me when I needed support and encouragement. I am deeply grateful to have all these people in my life.

We live in an empowering time. When I began my career as a still photographer, over 30 years ago, I never would have imagined doing any of this. In fact just two years ago, none of this would have been possible. Our dreams are as big as we want them to be. I have seen this dream clearly from the start and each day I get closer and closer to seeing it become a reality.

Watch the Trailer

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A Year Ago Today – The Beginning of Our Documentary and the DSLR

It was exactly a year ago today that I left with my daughter on a 99-day journey around the world to create a documentary about people on six continents who were making a difference in the world. I was not new to video or documentaries, having shot motion for over twelve years and completing three short films.  But this was big – not in the sense of “big production” or “big crew” or certainly not “big budget” – it wasn’t any of those things but it was indeed BIG.

I had no idea how big it turned out to be.  The trip in itself was almost the easy part, although don’t get me wrong – it was arduous on every level.  What was overwhelming was taking the project from idea to completion.  Had I known how overwhelming it has been at times, I may have reconsidered – or at the very least had a bigger crew.

The crew was my daughter and myself.  I shot video. She shot stills.  She interviewed the subjects and ran sound.  I operated the camera and shot B-Roll.  She research, scheduled and pre-interviewed the subjects and I worked on all the logistics – travel, travel needs and gear.  I thought about gear long and hard and decided to go with the hybrid cameras, in my case the Canon 5D Mark II and the Canon 7D.  I wanted to capture both stills and video, but I didn’t want to bring two separate camera systems, so I chose the hybrids. I have written a lot about the gear but the all time most popular post I wrote was about my gear for this 99-day journey.

We returned in September with over 150 hours of footage and over 5000 still images.  Wow!  Talk about overwhelming. I spent 2 solid months of my winter getting the footage into a manageable rough timeline – or at least the sound bites. I handed it off to my editor Erik Freeland of Springhouse Films and he hopes to get me his rough cut this weekend.  I’ve had many conversations with Erik over the past month or so about the story(s) and the arc of the film and he truly understands how to tell a story.  I am extremely grateful that I was able to hire a professional editor and it never would have been possible, without my successful run with Kickstarter.

I have been working a lot in the back scenes with distribution options and I am thrilled with what I am finding.  This is the time for “the documentary”.  It’s possible with small budgets and crews to make a powerful film that can be seen in hundreds of various venues well past the big screen movie houses and film festivals.  It’s an amazing time for “the individual” and what can be accomplished because of technology. That’s another blog for another time though.

I’m headed to California this afternoon to speak at Cal Poly tomorrow evening. Join me if you’re in the area.  For old time’s sake, I took my Eagle Creek bag  – which I had circumvented the globe with.  It seemed like the right thing to do.

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