Story telling – Page 3 – Journeys of a Hybrid

March 4, 2012March 4, 2012

Paying it Forward – It’s Amazing

I got the best email yesterday. It was from a young man who had attended a seminar I had given at Yale for ASMP on “Should I Be Thinking of Video”. I remember that evening well. I had recently returned from a 3-month journey circling the globe with my daughter creating a documentary on people making a positive difference in the world.
I was still very much in the same head-set that I had been for the past few months – one full of peace and belief in myself. I had just come off an intensive period where I was “walkin’ the walk” and I was practicing what I preached.

The young man, Brian, wrote, that he had attended my seminar with his father, who was a photographer and that he, himself had grown up wanting to make movies. So, my seminar was a perfect combination for them. Then Brian wrote “That night you inspired me.” My heart jumped when I read it. He went on to remind me of things that I had said that evening – about overcoming fears in order to realize your dreams – in my case traveling the world to make a movie. Leaving the known behind – for the unknown. Telling yourself “yes” instead of giving yourself reasons not to.

Brian said that he had recently landed his first job of his career as a structural engineer. He loved it, but he also had a great desire to travel. That night he went home and furiously “googled” anything about traveling the world and beyond. He came across the website of “Engineers Without Borders” and as serendipity would have it, they were having their monthly meeting that week.

To make a long, but interesting story, short, Brian went to that meeting that week, and talked with some people during a break who were organizing a trip to a village in India.

Then they invited him to go with them in February. He was astounded. And then he did the same thing many of us do in similar situations – he started giving himself every rational reason why he shouldn’t/couldn’t possibly do something like this. In Brian’s case – how could he ask his new boss for 3 weeks of time off?

That night when Brian heard me speak, was about a year and a half ago. In the email he sent to me yesterday, he talked about spending the last year editing his 15 hours of footage, down to a 40 minute piece. He told me that it hadn’t been easy and that he frequently read my blog posts where I had written about my similar experiences with post-production – magnified. What I had shared had helped him through it – angst and all.

My favorite line in his email read:

“So, I’m finally done with my movie, although there’s things I wish I had done differently, I did my best and I’m glad it’s finished! The final product is one thing, but the journey to get there is another, and the past 18 months have been such an amazing experience for me! I owe it all to you! Sorry for the long email but I’ve been waiting 18 months to tell you my story!!”

Brian just launched a Kickstarter campaign to send another engineer to Nepal for a similar project. You can find out more about it here: http://www.kickstarter.com/projects/videotaping/welcome-to-abheypur-the-movie

I think back on that evening and the year and a half in between. I’ve gone through two tough winters, doing the kind of work that needs to be done, but nevertheless takes its toll on my heart and my soul. That evening, my spirit was alive and well. Brian and others felt it and it moved them to a place they wanted to be. And now, after a tough winter, that same “energy” has come back around to me through Brian’s email. It has reminded me to stay the course and stay on purpose. Thanks Brian.

February 21, 2012February 21, 2012

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days. It may not warrant the need for them to hire a big video production crew to make a broadcast spot. But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients elsewhere.
You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession. You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show. Being too focused on the money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

January 31, 2012

Why Did You Want to Become a Photographer?

That was one of the questions posed to me during an interview this past weekend. A young woman had asked to interview me for a college paper she was writing. The call and the questions started out somewhat clinical, most likely another task or paper that she needed to check off her list. She proceeded through the usual list of questions: “Did you go to photography school?” “What type of photography are you interested in?” So on and so forth.

I could hear her typing my answers and I paused to let her catch up. But then she asked a question that really struck me on many levels. “Did you get into photography because it was cheaper?” I asked her what she meant by that – did she mean the tools of the trade were cheaper? When she responded “yes”, I told her that was somewhat of a misnomer and that the first cameras I bought (mechanical ones) I had used for 10 years. I added that now, because of the exponential impact of technology on my profession, my cameras and the software I need on the post end, have to be upgraded at least every two or three years, and that was only part of the investment required in the “tools of the trade.”

As she typed my response, I felt myself getting a bit anxious and I started speaking rapidly. I told her that even if that were true – meaning that I got into the photographic profession because it was cheaper – that would have been the absolute worst reason for me or anyone else, to choose photography as a profession. I went on to say that you need to be passionate about some aspect of photography that makes you want to do it more than anything, if you want to have a chance of sustaining yourself financially in this profession. Pursue photography because it brings you joy and that if you are getting into it because the entry level costs were “cheaper” you’ll simply be competing with thousands or tens of thousands of button pushers.

I went on to tell her that I became a photographer as a means to an end. I had been studying architecture in college and after two years left school to travel. I traveled the world for a year and came back knowing that I wanted to pursue a lifestyle that would incorporate travel but more importantly fill my endless curiosity of people and cultures and exploration. I wanted to become a storyteller, and became a photographer as a means to that end.

As the interview progressed I noticed the typing started to diminish as I told her that I have never separated my business from my pleasure and that they have always been tied together throughout my life. Simply put – my business is my pleasure. I talked about my frustrations starting out as one of a handful of women in a man’s world and for the most part a man’s profession – at least in the early days. I talked about the endless stream of rejections and the “wins” that seemed to pop into my life when I needed them most, rescuing me in the knick of time, just when I was thinking of quitting and moving into another career. I told her that unless she really wanted to do photography, she wouldn’t survive in this profession. I talked about my mentors when I was her age and how grateful I am that I had those people in my life. I relayed a couple of anecdotes about things my mentors had said to me and how those words had been pivotal moments in my life and that when things got tough, I drew upon those words of wisdom to get me through the day.

Then there was a very loud audible sigh, followed by a long period of silence and my mind raced through the various things that I had said to her. Was I too harsh? Did I paint too bleak of picture? Or worse yet – did I make it sound too easy and that all she had to do was “just do it”. I felt this overwhelming sense of responsibility that maybe I said something that was going to dictate the rest of her life and I kind of panicked in that moment of silence. And then she said “thank you so much for talking to me today, I started out just wanting to write my paper, and I’m going to have a great paper, but you have no idea how much talking to you has helped me.” She went on to tell me that she had been struggling with a decision that she was trying to make between going to law school and going to film school. I told her that she needed to make that decision all by herself and that it wasn’t a decision that anyone else could make for her – not I – not her parents – not anyone else. I told her to dig down deep into herself for the answer, beyond the influence of others, the dogma of the day and all the noise. And most importantly to remember that it was her life and that she got to choose how to live it and that she had every right to change her mind along the way.

Quite honestly, it has been one of those “onion” months for me, with layers of setbacks and second-guessing myself. I got off the phone feeling good about paying forward what I have learned along my way and in that moment, I realized that this might be my “purpose” at this point in my life. The day had turned into one of those sweet “strawberry days”. She didn’t know it, but she had helped me as much as she said I had helped her. It’s those conversations and those little moments that keep me going, and come to my rescue, just in the knick of time.

I would love to hear from you all – why did you want to become a photographer? Something you say or write just may help someone and paying it forward is the best feeling in the world.

December 30, 2011

Closing Thoughts and Best of Best

It’s been a very full year for me. I mean that in every sense of the word full – full of new experiences, full of hope, full of achievements – but also full of my share of rejections and disappointments. I’ve shared a lot of these experiences through this blog.

There have been times I haven’t written in a while because I didn’t feel like I’ve had anything worthwhile to say. And there have been times when I did write but I probably shouldn’t have because it wasn’t worth reading. I always told myself that when I didn’t feel like writing in my blog, that I just wouldn’t do it. So if there are long periods of time when I haven’t posted a new entry – it’s because for whatever reason, the desire may not be there. I have always appreciated the comments and feedback.

Here are the top 5 posts as far as number of hits:

My DSLR Kit for a Three-Month Road Trip

Gearing Up With HD DSLR’s

Standing on a 10-Foot Frozen Wave

Putting Together a DSLR Video Kit – and Why

Cultural Context and Photography

As you can see, the blogs about DSLR (for video) gear is where the interest was. But I’d have to say that out of those 5 posts, “Standing on a 10 Foot Frozen Wave” was my favorite. For me, it’s all about the story. And as Orson Welles once said “If you want a happy ending, it depends on where you stop the story”.

Happy New Year everyone.

December 22, 2011

A Solo Act

Video is very much a collaborative effort, and that’s exactly what I love about it. I’ve made some wonderful connections and partnerships while creating my documentary, Opening Our Eyes.

But every now and then, I find that I need to go “solo”. I am a storyteller and a bit of a wanderer by heart and it had led to an interesting life – a life full of people, cultures and far flung destinations around the world. I have found that when I travel solo, I become more absorbed into the culture of where I am. I have no one with me to distract me or draw my attention away.

I’ve spent many years, traveling, observing and shooting stories for magazines all over the globe. In looking at my old work or even when editing new work, I’ve noticed a similarity in “feeling” among many of my images. There’s a quiet contemplative mood that shows through. In my people photos this “mood” is apparent in the connection that I make with my subjects – whether in a posed or candid photo. With my landscapes there’s more of a serene, yet melancholy moment.

I’ve come to realize that this “feeling” in many of my still images come my perspective as an”individual” who is solo when shooting. I can always tell which images I’ve shot when I’ve been by myself as opposed to those shot when traveling with a group. It’s hard to put into words, but when I’m alone and I’m exploring, I shoot differently. I see differently. I interact differently and people react differently to me.

So, I will always make room for both ways of working in my life – collaboratively and as a solo act. Each one brings its own rewards into my life and to my craft.

December 14, 2011

The Problem With (Most) Video/Motion Workshops

This has been something that has been weighing on my mind for months now – ever since the seemingly “overnight sensation” of people giving video workshops as well as the growing number of still photographers that are feeling the need to take these workshops.

The biggest problem that I see with all the video/motion workshops that are out there is that they oversimplify video production and take the approach that the single independent still photographer can learn and do it all – produce, operate the camera, capture good audio and manage the post-production and edit. I suppose to be fair – while it may be true that the independent still shooter can learn all facets of video production, that is not the best approach as far as setting up a viable business model for a video production company.

Video is a collaborative medium. While I may be able take just about any video production from soup to nuts single handedly – I know that the production would suffer if I did. I learned a long time ago to build a team of good sound people, editors and even camera operators that I can draw on to hire on a need be basis. They make the production and me look good and that’s what keeps my clients coming back. It also allows my business to grow because I can take on more projects. If I’m not entrenched in all aspects of the production. It frees me up to start production on another project while still in post-production of a previous project. If you are a one-man band, you not only don’t have this option but you actually make yourself look small in the process.

Video and motion have many facets to them. I advocate that the best business models are when one positions themselves at the top of the content creation ladder by overseeing the production of the whole and hiring the appropriate crew that will facilitate the process. By recognizing the differences between this business model and the “solo” model that most independent photographers work under, you’ll have a much better shot of maintaining ownership of your work and creative vision as well as having the potential to grow your business beyond your own singular capabilities.

The other problem with workshops that over simplify the process of video production by promising that you will be up and running after a one day workshop is that they are centered around learning the gear and the software which changes by the month. If you learn just the gear du jour and not focus on the business of video production you will be in competition with other independent dabblers and that’s a quick way to the poor house in terms of sustainability.

A week doesn’t go by when I don’t get at least a dozen calls or emails from still photographers who feel they need to get into video and are overwhelmed by the learning curve. I tell them that the best thing they can do is NOT to try and learn all these skills themselves and that in fact that will only delay their entry into the video production, business if that is what they are after. A better way is to keep your focus on your vision, apply that to a sustainable business model that will incorporate video and collaborate with others who will make you look good and help you grow your business.

December 10, 2011December 10, 2011

How a Film Can Make a Difference

I never fully realized the power that is within me to make a difference, until recently. Last summer, my daughter and I spent time with extraordinary people who were providing homes for orphans, feeding the hungry and curing the ill. They were all people we met while making a documentary about the change makers in our world – people who are making our planet a better place.

Our goal was to inspire and motivate others as to what they can do to make a difference in their own communities. Our goal was to cause a shift, in culture and in thought – from “what in it for me?” to “what can I do?” We’ve just begun to submit this documentary to film festivals and show sneak previews to small audiences but I can already tell that this film has affected change and the potential it has to move people to action.

From our first sneak preview at the beautiful State Theater in Traverse City, MI to a recent screening at MIS in Sao Paulo, Brazil, I feel the energy in the room and the collective desire to strive for a better world. I feel the power of film and the power within me as a storyteller and filmmaker. I feel the time for this film is now and that people are hungry for hope.

Many documentaries take the critical point of view and certainly have more conflict. Opening Our Eyes is different from other docs in that it shines a light on what IS being done to create positive change by individuals all over the world. Somehow by showing the small acts, this film makes all of us believe that we can create change as well. It empowers us to believe in the possibilities and gives us the hope we seem to be yearning for these days.

When I first conceived of the idea for this film, inspired by friend and neighbor Maggie Doyne, I was looking for some positive hope myself. I was tired of listening to the hundreds of “experts” on TV talking and all of them needing to be “right” – and nothing was getting any better. That was long before the Arab Spring and the Occupy movements. What I was sensing was the rest of the world was feeling the same way I was and decided to do something about it.

Time will tell if the film continues to create awareness and moves people to action, but at least I’m hopeful again.

Please consider supporting our effort by making a contribution to our IndieGoGo campaign, which only has a few weeks, left to go. And it’s tax deductible.

We can’t do it without your help.

December 8, 2011

There Are No Prince Charmings or Overnight Successes

I think we all buy into a lot of crap in our American culture – in a lot of cultures actually.

Let’s start with “Prince Charming”. Young girls grow up believing in the fantasy that there is ”the ideal man” out there who is perfect in every way. And young boys grow up with their own version of this fairytale. It’s really too bad because it’s all those flaws and differences that make us all human and drive us all crazy, that are the very things we should embrace. In our expectations for perfection and our intolerance for less, we often see only the “blemishes” or the cons and overlook the overall person. We fail to see that it is all of those things that go into the make up of a person’s character. It took my husband and I many years to figure out that the very things that annoyed us about one another – our differences – made us stronger as a couple.

There is no such thing as an “overnight success”. We believe that because in our culture we only hear about the successes. For some reason we don’t look at the big picture and everything that led to that recognition. Success is an interesting concept to me anyway. Many people define it by winning or attaining financial wealth. Ultimately, it’s defined by a final destination rather than the journey. Is it really about the final destination? If so how does one determine if only one win is enough or how much money is enough?

Talk to anyone who has risen to celebrity status and they will talk about the ups and the downs and the constantly evolving journey. A lot of musicians, who have had big hits and have gotten rave reviews, don’t always get the same glory the 2nd, 3rd or 4th time around. Their careers are made up of the highs and the lows and everything inbetween.

I’ve had my share of highs and lows. Last week I got my rejection notice from the Sundance Film Festival for my film, Opening Our Eyes. Rather than be despondent about it, I will frame this email rejection as a reminder to myself that I entered and had the courage to try. There were over 11,000 entries and only 16 documentaries will be shown this year. I am proud to be in this 99%. This rejection is but one of many that I’ve had over the years of my career. I’ve certainly had more rejections than I’ve had successes, but the failures have only made the successes that much sweeter.

This film in particular has been an evolving journey for me – with no destination in sight. While it may never be a “success” in terms of how some people define that word, for me it has already brought many unexpected rewards to my life. For example, I’ve just returned from Sao Brazil, Brazil where I had been invited to do a TEDx talk. It was one of those weekends that gave me great hope for the future as I dialoged with amazing people who were doing extraordinary things with their lives and for the lives of others. The next evening I was given the opportunity to screen my film at MIS, a beautiful museum in Sao Paulo. During the Q&A, a man asked me if making this film had changed my life. I didn’t have to give it a second thought before I answered “yes and it continues to do so in amazing ways.”

I will continue to embrace the entire journey – the lows as well as the highs.

December 2, 2011

Five Top Tips for Emerging Photographers

I talk to a lot of young aspiring photographers these days and invariably I am asked, “What advice would you give someone who is just starting their career in photography? – Is there a future? – Can I make a living?”

I don’t have a crystal ball but I do have 35 years of experience behind me but yet the enthusiasm and outlook of a 25 year old. I remind myself of what I learned from my mentors when I was just starting out. One mentor, who shaped my career, was art director Adrian Taylor of Travel & Leisure Magazine. Adrian taught me a lot – about magazines, about the story, about style and taste and most importantly he gave me the confidence to believe in myself. Adrian gave two young, naïve photographers, my partner and myself a chance and in return – we always gave it our all every time we set out to shoot a story.

With that said, I would not be where I am today if it had not been for mentors like Adrian Taylor and my greatest joy at this point in my life is to pay that forward to photographers just starting their careers.

Learn video – Video is no longer a “specialty niche” or in fact a separate genre at all. In the very near future – which is already upon us – a photographer will need to know how to shoot both stills and motion – or partner with someone who does.
Stay true to what your inner voice is telling you. For example, if your passion is to be a photojournalist, don’t listen to people who are telling you that photojournalism is dead and that newspapers are a thing of the past. While “printed” newspapers may be dying out – journalism and photojournalism is not. Don’t let others’ dogma determine what your path should be.
Collaborate with your peers. When I was first starting out, photographers kept their clients, their techniques and their ideas to themselves. But I have found that whenever I have collaborated with others – we all push the bar to the next level – each bringing their own strong suits to the project. As a subject of my film Opening Our Eyes told me “We’ve got to shine each other up.”
You don’t need the validation of others to proceed with your idea and make it into a tangible plan and product. As far as publishing and/or distribution is concerned – the gates to the kingdom are open and the kingdom is the entire world. We are living in a time of empowerment for the individual and for a content creator that is profound. If you are willing to do the work – the rewards are bountiful.
Act on the ideas that don’t go away. It’s easy to let resistance sabotage you. Resistance comes from many places – your loved ones, friends, your peers – but mostly yourself. Stop talking yourself out of ideas and start acting on the ones that just won’t quit you.

I have made my work my pleasure in my life. I have always found it difficult to separate the two. When you feel that – you’ll know you are on the right path.

November 15, 2011

Competing With Yourself

I started writing this blog a couple of days after I got to New Zealand. Now I am in the airport lounge waiting for my departure after an incredible 16 days in this country.

When I began this post, I had just won the Bronze award for Travel Photographer of the Year at the SATW (Society of American Travel Writers) convention in Wellington, New Zealand. I was up against some pretty stiff competition from some of the best travel photographers in the world, so it was an honor that I greatly appreciated.

On the last evening of the convention, they announced the winners of the Photographer Shootout that had taken place the first 3 days of the trip. The starting point was the Auckland airport where all the photographers involved were given their own vehicle – each identical in every way so as not to give anyone an unfair advantage. You could make your own itinerary and go anywhere you wanted to on the North Island – as long as you returned the car in Wellington – 3 days later by 5PM.

The weather was mixed as it usually is during springtime in most countries. We had some clouds, some sun and one morning of hard rain. One of the challenges of course was driving on the left side but that wasn’t as frustrating as the lack of a “shoulder” along the road to pull off to when I saw a magnificent sight – which was just about every 5 minutes. The distances were deceiving and invariably I had twice as much on my itinerary that I ended up getting to.

When I finally returned the car, I was happy to be rid of it – weary of the winding roads that were quite challenging at times. I felt good about the photos I had captured – but not overwhelmed by them because there were so many that I knew I had missed. When they announced that I had won second place silver portfolio – I was surprised and delighted because it had been so challenging for me on many levels. I’m mostly a people and city photographer, so in a country that’s known more for their scenery than large population centers – I was constantly pushing myself out of my norm.

I think that is why the shoot out reward is particularly meaningful to me. I wasn’t trying to beat out my competition and in fact I didn’t feel like someone else needed to lose in order for me to win. I felt good that I had pushed myself out of my comfort zone and every time I have done that, I have been richly rewarded. It was nice to be recognized by my peers and it was nice to win a prize but the best part of all was the feeling that I gave myself. I succeeded in what I had set out to do and that was to try something new and face some trepidations.

The older I get I realize that it’s all about the journey – not the destination.

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