Video – Page 20 – Journeys of a Hybrid

December 2, 2009December 14, 2009

Input Overload

John Lennon once voiced in a song “everybody’s talking and no one says a word”. That was 30 years ago – way before social media. Nowadays it seems like everyone is talking – everywhere – a constant electronic pipeline into our lives. But with all this talking I wonder sometimes if anybody is really being heard. And isn’t that the point – to be heard?

I admit I’m guilty of the same thing. The very fact that I write a blog adds to the cyber babble. To be honest I really do it for myself. It helps me focus my thoughts. Sometimes what I write is not meant for anyone other than myself or maybe a close friend. Other times, I put it out there when I feel I have something to share. And every once in a while I say something that resonates with someone “out there” and a connection is made. And that can be a powerful thing.

That’s the appeal of social media – to connect with others. A basic human need. Ironically sometimes we spend so much time in the cyber world “connecting” we become more insular in the process. And when we do spend face-to-face time with others – many of us are multitasking plugged into whatever portable devices we have at the time. In other words not totally “there”.

These days I try to manage the time I spend on Facebook, Twitter, Linkedin, YouTube and so on. It can be a real time suck if you’re not careful about managing your time. I go online with the social media sites 2 or 3 times a day and I give myself time limits when I do. It’s all about maintaining a balance.

Ultimately all this talking we do on social media platforms is not good or bad – it’s not that black and white. I’ve made some incredible connections through social media. I’ve also reconnected with people I’ve lost track of over the years. I’ve promoted my business utilizing social media and gotten work from people I wouldn’t have connected with otherwise. But I’ll always prefer a real connection with people – outside the cyber world. I think most people do – that’s just being human.

November 29, 2009December 14, 2009

Video Production Tips

Don’t assume anything – ” But I thought ( fill in blank) was going to ( fill in blank).”

Keep an email trail – document everything between you and your client.

Keep a binder – it’s always good to keep a hard copy back up even if everything is recorded electronically.

What to look for on location:
• where the outlets are
• where the windows are and which direction they face
• do the windows have blinds or shades
• what is the ambient lighting in the room
• what kinds of ambient noise is in the location and can it be controlled
• what’s the best-spot for an interview
• where are the bathrooms
• where is the freight elevator
• where is parking
• what is the building contact person’s name and number

When packing for location – don’t leave things behind unless you absolutely have to. It is far better to have it and not need it, than need it and not have it.

Be redundant – bring extra connectors, adapters and cables. If you only bring one – it almost guarantees that one will fail.

Make friends with doormen, secretaries, building electricians, janitors, security guards – you will need these people on locations.

Whenever the call time is – be there early. I’m always the first one on set.

If you don’t schedule a rain day, you will end up needing one.

Always shoot the most important shot first thing of the day.

Maintain an attitude of calm and professionalism – the crew will look to you for the answers. If you show indecisiveness they will go off in all different directions.

Never label a video file or tape “Final” – Whenever you do – there always ends up being another revision.

Always break for lunch – working through lunch guarantees a hungry and cranky crew. Ultimately you won’t get 100% from a hungry crew, thus defeating the time saved.

Slate everything you can. Use the back of the slate for a white balance target. Also attach a printed color bar chart to the slate. This can be helpful in color correction later, matching scenes and/or cameras.

Tape/storage media is cheap. Don’t be afraid to overshoot. That extra b-roll or cut-aways will become valuable assets in post. Get room tone at the same time.

During the mic check for interviews, record a brief statement where each subject states their name, the date and that they are giving permission to be taped. Always make sure your subjects also sign hard copy waivers/releases.

Things always take longer than you think – so estimate more time when scheduling.

In post production back up projects as different versions. Save a clean sub master version without titles and lower-third graphics and where the audio tracks are not mixed down. Most likely you will get a request to change a graphic or a music track and it’s much easier to make those changes on a sub master than to have to redo an entire project.

When a client suddenly takes the project in an unexpected direction, save a version of the project file up to that point.

When editing with a room full of client people – only answer to the guy/gal who signs the checks.

November 23, 2009December 14, 2009

A Time of Opportunity

You can look in the rear view mirror and lament the past or you can get excited about the future. With all the gloom and doom in the photography business in this poor economic climate, I remain optimistic and see it as a time of opportunity. It’s tough to be an optimist in times like this but if you look back through history you’ll see that many businesses got their starts in bad economic times.

There’s nothing new about video but with increased bandwidth and the proliferation of mobile devices video is “hot” right now. In some markets like the corporate and institutional sectors, I’m seeing more of a demand for video. I’m hearing from traditional print graphic designers who are asking me if I shoot video because their clients are requesting it. Their clients want to add a video presence to their online communications that can be distributed internally and externally. And can also be spread virally through social media networking.

Editorial markets have expanded into video. Just about every magazine has an online presence and nowadays it’s not just a regurgitation of their print edition but a lot more. Take a look at NY Magazine or Zagats.com.

The travel market is ripe for video. When I’m researching a destination I like to get as much information as possible so if I can watch a 2 minute video – it usually hooks me further into that website to explore more and link to other sites where I can facilitate my travel plans. Many times videos made for online travel sites are repurposed and used at trade shows. Check out what Intercontinental offers as destination pieces about places where they have properties.

Of course there are hundreds of instructional videos and pod casts, and on the retail end there’s weddings and family biographies.

Even if you don’t shoot video or want to offer video to your clients, you may want to consider using it to promote your own business. A short web video about your business or your creative approach with some behind the scenes footage of you working provides added insight and information to potential clients.

These are just some of the areas I see opportunities in. I love to hear from other optimists where they think the opportunities are.

November 18, 2009March 24, 2014

Looking For People Making a Difference

Maybe it started after seeing James Natchwey speak at Photo Plus Expo – the desire to create awareness with my camera. But I think it started long ago and in fact goes back to my roots and why I wanted to be a photographer. Simply put, I know that a camera can be a powerful tool in bringing awareness to a cause and with that the ability to bring about change.

I’ve always been interested in the power of the individual, those that are so passionate about a conviction they let nothing stop them. One young woman Maggie Doyne who graduated from high school with my daughter 5 years ago, decided to travel instead of going off to college. She wound up in a small village in Nepal and using her babysitting money, started a school/orphanage for Nepalese children orphaned by war. Learn more about Maggie’s Kopila Valley Children’s Home.

But what’s equally impressive about Maggie is that she speaks to students about how they can make a difference, thus planting seeds in the minds of our youth. That’s a powerful thing and each one of those people she speaks to has the potential do something that could make a difference.

This leads me to the point of this blog and how you can help. I’m embarking on an international project – to make a documentary that features people who are truly making a difference around the world. I am currently searching for those people who have a compelling story to tell. For this project, I am not looking for those who are specifically working for an NGO or some type of organization, such as the Peace Corps, because their stories – the stories of those organizations – have already been widely told.

I am searching for individuals who have embarked on their own personal projects to help make the world a better place – people who have followed their passions, ambitions, dreams, to start something that they care about. Their projects do not have to be massive or overly ambitious – it could be something as basic as restoring old churches in Russia. The people can be natives of their country or expatriates, young or old. Ideally, I would like to find 7 people, one on each continent.

So, if you know someone who is making a difference, please let me know. gail@kellymooney.com And if you don’t know someone, please pass this blog along and get the word out virally. My hope is that by using my skills to tell these stories, I will play my part in paying it forward.

November 12, 2009March 30, 2010

More Convergence – DSLR’s + Video = VSLR

It seems like this has been the year of the video capable DSLR or VSLR. Not only are manufacturers continuing to roll out new models but third party companies have made a big business out of selling attachments or add-ons for these cameras.

Dabblers as well as professional still photographers have gotten into video because the entry level has become easier and more affordable with the advent of these cameras. While traditional news crews haven’t embraced the new hybrid cameras yet, filmmakers have created a cult around them. I must confess that although technically I have had my hands on these cameras, I have not done any test runs using them in the field. But it is on my list of things to do.

What’s Out There Now

The Nikon D90 shooting 720p was the first DSLR camera to shoot video in HD. Canon followed with its impressive 5D Mark II which raised the bar by shooting full frame 1080p with external mic input and recently rolled theyout the Canon 7D with variable frame rates for under $2000!

The most attractive features of these hybrid cameras besides the price, is the ability to change lenses, have controllable depth of field and large sensors that work phenomenally in low light situations. However there are limitations that traditional video cameras that come at a higher price don’t have. Camera stability is one problem due to how the shooter needs to hold the camera because they are designed to shoot in video mode with the mirror up. Since the camera operator must see and focus using the LCD monitor instead of steadying their eye up against the viewfinder, it’s harder to stabilize the camera when hand holding it. Audio capture is very basic as well and must be supplemented in some way.

Third Party Options

Because of these limitations, third party manufacturers have gotten in the game by designing add-ons. Zacuto

has come up with a few interesting items. One item is the Z-Finder DSLR Viewfinder, which is a device that fits over a 3” LCD and provides magnification for better focusing. It runs around $400. Hoodman provides a lower cost version called the Hoodloupe without the same optics but at a quarter of the cost.

An added benefit to using these viewfinders is that it provides another contact point with the shooter’s body and therefore provides more stability. There are also camera support systems available that help remedy the need for better stability in “run and gun”

situations where the shooter can’t use a tripod. Zacuto makes two stabilization devices, the DSLR Rapid Fire and the Quick Draw each designed with a different type of shooting situation in mind. In addition a Cavision has come up with a shoulder mount device the RS5DM2SET-S.

Package for 5DII-8 — Cavision shoulder mount

As far as audio is concerned, if you want to move beyond a supplemental external mic that’s plugged into the camera and use a more professional audio solution you’ll need balanced XLR inputs which will also enable you to use multiple external mics off the camera. Beachtek makes the DXA-5D for around $375 and juiceLink has come up with the juicedLink CX231 for about $300.

Or you can capture your audio with a stand-alone recorder like the Samson Zoom H4n, also around $300 and sync it later in post.

Regardless of how you ultimately “trick out” your VSLR (video single lens reflex) you can be sure that there will continually be newer models and solutions as technology keeps moving forward. Pro Video Coalition puts out a great newsletter online keeping us abreast of the latest tools. Check out their DSLR Shootout where they test these hybrids and adaptors. Take Dirck Halstead’s Platypus Workshop now incorporating the new DSLR’s in the program. And become a Facebook fan of From Still to Motion for ongoing information and updates. It’s an exciting time with loads of possibilities.

November 10, 2009December 14, 2009

If the Idea Just Won’t Quit Ya – Take Notice

If anyone’s been paying attention to my last few posts you would have noticed that I’ve been very introspective of late. That’s usually what happens to me when I’m about to make a change or embark on a personal project. '60's psychedelic VW van I have found that when unexpected and random events happen in my life and I take notice and then question why – I’m ready for my next chapter.

I have a friend who is a freelance writer and lives nearby. We frequently take long walks through the miles of preserved natural open land that lie within our community. We are both creatives and we’ve discovered that it’s a wonderful environment for conversation and bouncing ideas off of one another. On a recent walk I was talking about an idea that just won’t leave my head and another thought that’s just starting to morph into a more concrete plan.

At one point she questioned that perhaps I should segway the ideas into assignments from magazines or online publishers – like that would somehow legitimize my effort. I told her that if I have an idea that I feel so strongly about that I’m ready to proceed on my own – then I didn’t feel the need to get validation from someone else. That my passion for the subject matter usually carried me through and was all the validation I needed.

I’ve worked on a quite few personal projects over the years, both still photography and video as well as combinations of both. There hasn’t been one project that hasn’t been rewarding on many levels. Of course there’s the personal satisfaction and growth that I initially receive. And there’s the incredible feeling I get from knowing my work has touched someone or had an impact on them. And there are always the residual rewards that lead to new connections and future projects or jobs.

Someone once told me “pay attention to those thoughts in your head that just won’t quit ya”. So I think I will.

October 28, 2009December 14, 2009

Tools of Change and New Distribution

Up early again, my mind restless and spinning with ideas, thoughts and reflections on last week’s Photo Expo in New York City. Ironically this year’s Expo didn’t really reveal anything “new” for me in the way of new toys and tools of the trade. What was new was the obvious absence of Adobe on the exhibitor floor – a sign of the economic times? Or is it a sign of how the photographic business is shifting – from professional to prosumer?

While in NYC I took time to see Robert Frank’s exhibition “The Americans” at the MET. His beautiful images have stayed in my head and no doubt will provoke me to jump-start one of the many projects that continue to bubble to the surface in my mind. But there was one thing I read in context of the exhibition and that was a statement made about the camera being a “tool of change” during Frank’s time. I started thinking about that and realize that the camera, whether it be a still camera or a motion camera is still a “tool of change”. James Natchwey’s images are powerful examples of that.

What is radically different today is our means of distribution – of getting our imagery seen. No tool has the power to make a difference or a change if what it creates is never seen. I started thinking about the demise of newspapers and print in general and I was dismayed about the future and the still photos that may never be seen.

With the Internet and global distribution, the playing field has been leveled and democratized and anyone can share anything they create with the rest of the world – right? Maybe not – because ultimately the web is controlled. It’s controlled by what search engines find and how information is ranked. Listen to Eric Schmidt, Google’s CEO talk about the Internet of the future. Even Facebook now is deciding which friends will see our news feed. That default can be changed of course – but you have to be aware of it to change it. How many of us are aware? And I mean that in the broadest sense, meaning aware of what and how our information is delivered.

All the “free” content we get these days over the web excites us all. It’s great – but even free comes at a price. I can only hope that future generations will understand the underlying cost of “free content” and be aware of who is controlling distribution in this new paradigm.

October 21, 2009March 30, 2010

Technology News – New Video Cameras Announced

Anyone who reads my blog knows that I’m not one to get overly infatuated with the “tools of the trade” – but this week a few new cameras and upgrades were announced.

Sony announced two new cameras the PMW-EX1R – a revision of the EX-1 and the PMW-350 with a 2/3” chip. Redesigned viewfinders on both cameras make them attractive upgrades but there are many other added features as well.

Canon announced that it is currently developing a firmware for their hybrid camera – the EOS 5D Mark II enabling the camera to record at 24fps, obviously responding from user feedback.

Canon also announced their latest still camera (that also shoots video) the EOS 1D Mark IV. The sensor however, is a non full frame but the autofocus system has been totally revamped.

All for now as I am headed into New York for Photo Plus Expo, where I’m sure to see more new toys. More later.

October 19, 2009March 30, 2010

Converging Technologies and Photo Plus Expo 2009

I’ve been attending the Photo Expo for as long as I can remember, back when it used to be at the old Convention Center at Columbus Circle. It changed over the years, growing in size, moving to Javits and now shrinking, taking up ½ the floor space it used to. That could be yet another sign of the economy, or how the photographic industry has changed over the years – or both.

This year is the first year there will be a Video Pavilion, where manufacturers can showcase their products and attendees can get a glimpse of how the converging industries of photography and video continue to change the paradigm of how we deliver our visual message.

Another profound change on the floor this year is the absence of the Adobe booth. I can’t remember a time when Adobe has not been an exhibitor at Photo Expo. Has the economy played a part in that – or is it another sign of changing times in the photography business?

It will be interesting this year to observe who is exhibiting and what the new “cool” tools are? Like last year when Canon displayed their first hybrid camera the 5D – a still camera that also shoots video – their booth, along with Nikon will be the “main attraction”. Video continues to be the hot topic.

Gone are the manufacturers of lab equipment, along with the last vestiges of film. Gone are Apple and Adobe – maybe next year? Or will next year look more like NAB”s (National Association of Broadcasters) show in Las Vegas as we continue to move from ink and print to electronic delivery?

October 15, 2009December 14, 2009

Making Still Images Move

Burlesque club, Las Vegas (click image for motion sample)

I’m often asked how to prep still images and how to make them move in a multimedia/video piece. My initial response to this question is to reply with a series of questions – “Why do you want to make your images move?” “What’s your motivation? What do you want to communicate to the viewer?” “Do you need sound and movement to better tell your story?”

I’m not one to do things just because I can – I need a reason. For me a still image is an entity in and of itself – a moment in time to be studied and contemplated. When I present still images in a multimedia presentation – those “moments in time” become part of a greater whole. That new entity becomes a different visual message with sound and motion becoming the underlying spine of the piece. Added information that’s needed to convey that particular story. The still images become sequences and the sound and movement of the piece create the “feel” and “pace” of the whole.

As far as the practical aspects of creating a multimedia piece – the first step is to choose an editing software that works into your workflow. I use Final Cut Pro Studio on a Mac. I use Final Cut Pro (within the suite) if I don’t have a lot of images to edit but lately I’ve been using Motion (also included in the Studio suite) – because it’s easy – once you know it. You don’t need the depth of these software applications to create a simple multimedia piece. There are plenty of software applications to choose from – iMovie and FCP Express in the Apple family, Adobe Premiere (cross platformed if using an Intel Mac) , Sony Vegas for PC’s and simpler programs like Soundslides or Audacity.

There are many tutorials on this subject – check out Ken Stone or Lynda.com – both great places to learn. In the meantime I will share my recipe for how I size and prep my images for multimedia presentations. Like anything else, there are hundreds of ways to get to the same end – but these are my suggestions that I find work best. Another note – I use large image sizes so that I when I bring the images into my editing timeline – I have room to zoom into the images without having to enlarge them beyond 100% in the video application.

My sizing/prepping suggestions for still images:

RGB color mode

Srgb color profile for SD (standard def)

HDTV (Re.709) color profile for HD (hi def)

Tiff, PSD or PNG – better than Jpeg

Don’t over sharpen image – it will jitter on screen

Use de-interlace filter for web videos – but this is something you need to test – I don’t always like the effect this filter has.

Sizing – I always upsize my images 2.5 x needed for video timeline if I will be moving them “Ken Burns” style. Below are different specs for HD and SD and different aspect ratios:

Standard Def – DV NTSC 4:3 – 1800x1350x72 (pixels)(res)

Standard Def – NTSC 16:9 – 2132x1200x72 (pixels)(res)

HD – 720p – 3200x1800x72 (pixels)(res)

HD – 1080i – 4800x2700x72 (pixels)(res)

It’s really never been easier to prep still images in an application like Photoshop because there are lots of built in presets. I always prep all my assets and import them into my editing software before I even begin to edit. That way I don’t need to depart from the edit and lose a train of thought whenever I need to add a still image or other graphic.

Have fun – and when you do decide to move an image – ask yourself why first?

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