Video – Page 7 – Journeys of a Hybrid

June 13, 2012June 13, 2012

How a Passion Begins

There are a million things I should be doing right now. My husband and I just returned from a 6 day road trip to Chicago to see our daughter, Erin and all the “stuff” of life piled up while we were away. I should be out in the yard picking up dozens of littered branches that had come down in a storm that happened while we were gone – and yet I’m compelled to write.

Writing became a habit a few years ago, when I would wake up early in the mornings with my mind fully active and spinning with ideas. Instead of tossing and turning in bed, I would get up, go to the computer and write – like this morning. I was encouraged by a friend to share some of those writings through blogging, so I did. I know that I break every blogging rule, because I write what happens to be on my mind, instead of being consistent to a theme and I generally don’t provide a lot of links, but somehow readers like these ramblings. Regardless, writing is something that is part of me now.

This past weekend we happened to be in Chicago while the Chicago Blues Festival was going on, so of course we had to devote a day to it. It was a bittersweet experience as so many blues legends had passed away this year and it wasn’t the same without them – Pinetop Perkins, Willy “Big Eyes” Smith and Hubert Sumlin to name a few. But being at this festival brought me back to the first time I attended the Chicago Blues Festival

in 1993 when I was in Chicago shooting a story on the city for the National Geographic Traveler Magazine. My plan was to cover the festival for one day as part of the story – I ended up going all three days and that’s when my passion for the blues began.

I hadn’t even thought of shooting video back then, but 2 years later my partner Tom and I began shooting 35mm motion footage for stock – and that’s when my passion for motion began. Funny, within a two year period, two passions surfaced in my life and collided into the making my first short documentary The Delta Bluesmen, six years later.

As I listened to the music last Saturday in Grant Park, my mind wandered in a million directions, but once again I thought about how the universe works – that is if you don’t fight it. The times in my life when I have just followed my instincts, have been the most gratifying times of all. Most of the time, I was simply listening to a higher voice inside, instead of following the dogma of the day. It hasn’t always worked out and I’ve had my share of rejections, but that all goes into the messy mix of life.

I try to not linger on the negativity that comes with “rejection” and focus on the “rewards”. There may not have been as many as I would have liked – but they would not have happened at all, without the lead up. It all comes with the many years that go into the “overnight successes”. Life’s too short to put road blocks in my own way or talk myself out of doing something with a hundred “great” reasons to rationalize it. And so – I’ll take the bitter with the sweet any day.

May 13, 2012May 13, 2012

What Really is the Future of Photography?

No one has a crystal ball so it’s really anybody’s guess as far as what the future of anything is. Anyone who tells you otherwise is simply a bull shitter and they probably have a bridge to sell you as well.

Does anything ever stay the same? One quick glimpse into history will verify that nothing stays the same. But sometimes, it difficult to “see” changes because for the most part, they happen slowly.

I’m of the mind that still photography is and always has been just one way to communicate. Images have the power to grab our attention and linger in our minds. If I were to ask you to think of 5 still images and to tell me what they are in just 1 minute – which images come into your mind – and why? Do they give you a reference of what what happening in your life, like a song does? Or are they disconnected bits of pixels?

Quite honestly, I’m bored with this subject of predicting the future and I’m beyond bored with talking about gear. Gear has nothing to do with communication. If it did, we could take the human being out of the equation. Is that going to be the future? Cameras everywhere, clicking away, recording what’s transpiring?

I used to say that video and motion was where things were heading. But I’m questioning that answer now. I see so many videos that don’t communicate anything, some just visual eye candy moving across the screen or the device du jour. But then there are a few long and short videos that suck me in and take me to another place – in body and mind. I see still images that affect me the same way, as well as good films. I think all of us can recite memorable lines and scenes of movies we’ve seen. They stay with us because they’ve hit a nerve or touched our hearts. They’ve told a story – they’ve moved us in some way. As a visual communicator that’s what a filmmaker is supposed to do.

I am a visual person. I like to write but I don’t think like a novelist, I think like a screenplay writer. Don’t misunderstand me, I would never even come close to calling myself a screenplay writer, but I do recognize that is how my mind works. I think cinematically – I think I always have.

For me, the only thing I would predict as far as the future is concerned is that we all seem to be moving to a more visual world in terms of how we communicate. Will the written word lose importance in the future?. I don’t think so, anymore than I think that talking with one another will disappear, although there I some days I wonder when I see groups of people in a bar and everyone is looking at their phones instead of talking to one another. Songwriters will still give verse to music. That is as old as man has been around. Technology has changed the way a musician “makes” his music and has certainly how it is distributed. What hasn’t changed is the emotion and thought behind a good song.

My future will surely be visual and I will use whatever tool best communicates the stories that are within me to tell. Other than that, I have no idea what is in our future and that is one of the greatest joys in life – to wonder and dream about what’s to come.

May 5, 2012May 6, 2012

Pioneering in Video

I’ve been in China for the past two weeks, teaching video journalism to some of the best photojournalists in China. Last night at dinner, the top director of the program told me (via my interpreter) that Xinhua, China’s biggest news agency, was setting up their multimedia department to stay current with how news is communicated in this day and age. She thanked me for teaching and inspiring her journalists in this medium and said that I was an honorable “pioneer”.

I never set out to be a pioneer when I first started shooting video and motion in the mid ‘90’s – I merely recognized that when the “tools” of this medium became affordable, it was now possible for me to tell my stories in another dynamic way. But I never turned my back on still photography and I would say that it still makes up about 50% of my business – at least in the time that I devote to it. I would also say that while I spend 50% of my time split between both mediums – I make more than 75% of my income from shooting motion – capitalizing on not just making income from shooting video but also on the other elements like editing.

I started thinking about the aspect of being a pioneer and the more I thought about it, the more I realized that I wasn’t trying to set new ground at all – I was really just challenging myself and more importantly staying true to why I became a photographer and that was to communicate.

I’ve given a lot of workshops to still photographers who want to move into video. Generally there are two types of photographers – the ones who think that because they have been “shooting” for many years, they “just” need to understand a new mode on their cameras and the ones who embrace the fact that this is an entirely different medium and they understand that they are novices, and are eager to learn how to communicate in a different way. It’s usually the cocky photographers that fail miserably and end up with a string of unconnected “moments in time” to a music track.

Ever since the first DSLR that incorporated a video mode hit the scene, I’ve seen more and more still shooters, move into motion. After only a couple of months, I even see some of them teaching workshops. It amazes me, because many times some of these same shooters have been hypercritical of “amateurs” coming into their profession with their auto everything “point and shoot” cameras. I’ve had some shooters tell me that they aren’t going into motion, because they think that when these tools become easier to use and more automated – the same thing that has happened to the profession of still photography will happen in video. I disagree with this notion but more importantly I think that this attitude is usually a mechanism people use to talk themselves out of challenging themselves and are reluctant to “change. ” Just like when still photography moved from film to digital – the ones who got left behind were usually the ones who tried to convince themselves that digital would never be as good as film.

I cannot take credit for being a pioneer in video. There are many who came before me that were true pioneers and I feel that would discredit them and their efforts. I’m simply a storyteller and I’m happy that I’m still passionate enough about telling the story that I continue to find the best way to tell the stories that I am meant to tell.

Thanks to the gracious people in China and the Xinhua News Agency for recognizing and embracing the future and being keen to learn. Perhaps many of these students will not shoot multimedia – but learning how to shoot in motion has made me a better still photographer and will make them better shooters as well.

April 29, 2012April 29, 2012

Week One – Teaching in China

I’ve just wrapped up week one, teaching Chinese photojournalists, in Beijing, to think and shoot in motion. Like any new job or new experience – the first day or the first week – is always the hardest. The week flowed like any good story, with “ups” and “downs” but by Friday afternoon – my students triumphed and amazed me.

It’s difficult to teach any “still” photographer “motion” because so many photographers are so gear oriented, they underestimate the most important part of the process – thinking and shooting in motion. I find that many times, still photographers think that all they need to do is switch their DSLR’s to “video mode” and shoot. There’s a certain attitude amongst some professional photographers – that all they really need to do is get a camera that’s capable of shooting video. But they quickly realize that there is a lot more to learn.

Day one, we talked about thinking and shooting in sequencing. It took longer to get this message across, simply because everything needed to be translated into Chinese. I showed examples that helped and then gave them an assignment to shoot a sequence of video clips that told the story. The next day we reviewed the work of the students and they quickly understood the successful attempts and the not so successful results. They also realized how different shooting motion is from shooting stills. I had told them in class that “stills are moments in time” and “video is time in motion” but until they actually tried to shoot that way – and then analyzed their results in the critique – did they begin to understand. Many made the common mistake of moving the camera, rather than letting the motion happen in front of the camera and many produced video clips that didn’t relate to one another.

Day two we started to talk about audio. That’s a subject that all still photographers underestimate because they don’t realize the importance of capturing good audio. They think that their camera mics are sufficient in this task. After all, they are capturing sound. It’s not until they can hear the difference between good audio and bad audio that they really begin to understand that audio is more important than the visual. I could see the light bulbs going off the next day in the critique that they were beginning to understand this important concept.

Day three we talked more about the importance of audio and that when shooting with a DSLR camera, it is essential that they capture audio with an external microphone and a separate digital audio recorder. After a morning in the classroom, we all headed out for a field trip. I set up a situation where I did an interview of a subject and they shot the b-roll. That evening, we broke into 3 groups (video is a collaborative effort) and they set off to capture a story, using everything we had learned in the past 3 days

Day four, we put a small dent into learning the vast editing application, Adobe Premiere. That was perhaps the most challenging day for all of us. I’m somewhat new to Premiere, since I’ve been editing in Final Cut Pro for the last 10 years, but it was the most viable solution since most of the students were using PC’s and Premiere is cross plat formed. We learned the basics in the morning and in the afternoon – the hard work began. The next day, we would be joining the other 3 groups who had been learning things like lighting and Lightroom and the clock was ticking to get their assignments edited. I cannot even begin to tell you how amazed I was at how far these students had come in just 4 days – it was remarkable.

The next morning we showed our completed projects to the entire student body and other faculty. Based on the resounding applause – I believe we amazed them as well. That evening we were all beyond exhausted, but my students invited me out for a “banquet”. I was lucky – many in my group spoke some English – so the evening was spent sharing stories and cultural experiences and food and drink. It created a bank of memories that I will cherish.

We had two days of rest and our first day; we headed to a remote area of the Great Wall. I shot some still images and then I needed to just take pause. As the other 3 teachers continued to shoot – I knew I needed to stop and just take a moment to put the camera down and really “see” where I was. I needed that time to absorb not only the week I had spent but to relish the “now” and think about where I was in the context of the world. It’s those moments, when I put the camera down, that always create the memories that linger in my mind forever more.

April 21, 2012

Teaching Video Journalism in China

I’m sitting in the Continental (United) airport lounge at EWR, waiting to board a flight for Beijing. I’m headed to China for 4 weeks to teach Chinese journalists, video journalism. My mind is spinning with ideas, questions and the usual array of “what ifs” as I take on another adventure.

About two years ago, I started saying “yes” to opportunities that presented themselves to me – or at the very least, I began to consider opportunities, rather than to talk myself out of things, right off the bat. Because, of that mind set, I’ve been going where life seems to take me and it has presented quite a few interesting adventures. It’s not that I’m foolhardy and doing things on a whim – it’s that I have been listening to myself – my inner voice – and it has been my guiding force.

I’m told that the Chinese are hungry for “western” knowledge. But what I have to teach them is something universal, and that is – how to tell a story – using the medium of video. Seems so basic and simple – how to tell a story – and I suppose it is, but like anything else, it’s simple if you understand it. The key to understanding something is to have the desire to learn. Some people say they want to learn – but that’s different than really having the desire to learn.

Some folks feel threatened by this seemingly insatiable desire of the Chinese to learn all things western. I’m also finding that when people feel threatened by something – they try to “stop” whatever it is they are feeling threatened by. It’s one of those stupid human tricks that folks have played since the beginning of mankind. I process this behavior pattern as unproductive and unsustainable. It rarely works as far as eliminating a perceived threat. You simply can’t totally eliminate desire.

Rather than stop others from growth – a better way is to better yourself. I’d rather put my energies into where I want to go in my life – than in trying to squash other people’s hopes and dreams. I’ve also found that what goes around – comes around. When you “give” and “help” others – you ultimately create a better world – or “space” for everyone.

So, as my mind races this morning with my hopes, my expectations and enthusiasm – I try to keep the nagging doubts and fear at bay. I tell myself that it’s natural to have concerns. But I also tell myself that I can either let my concerns consume me and turn into fear or I can welcome the “unknown” and embrace the opportunity at hand. I’ll let my inner voice guide me because it seems to be doing a good job.

March 4, 2012March 4, 2012

Paying it Forward – It’s Amazing

I got the best email yesterday. It was from a young man who had attended a seminar I had given at Yale for ASMP on “Should I Be Thinking of Video”. I remember that evening well. I had recently returned from a 3-month journey circling the globe with my daughter creating a documentary on people making a positive difference in the world.
I was still very much in the same head-set that I had been for the past few months – one full of peace and belief in myself. I had just come off an intensive period where I was “walkin’ the walk” and I was practicing what I preached.

The young man, Brian, wrote, that he had attended my seminar with his father, who was a photographer and that he, himself had grown up wanting to make movies. So, my seminar was a perfect combination for them. Then Brian wrote “That night you inspired me.” My heart jumped when I read it. He went on to remind me of things that I had said that evening – about overcoming fears in order to realize your dreams – in my case traveling the world to make a movie. Leaving the known behind – for the unknown. Telling yourself “yes” instead of giving yourself reasons not to.

Brian said that he had recently landed his first job of his career as a structural engineer. He loved it, but he also had a great desire to travel. That night he went home and furiously “googled” anything about traveling the world and beyond. He came across the website of “Engineers Without Borders” and as serendipity would have it, they were having their monthly meeting that week.

To make a long, but interesting story, short, Brian went to that meeting that week, and talked with some people during a break who were organizing a trip to a village in India.

Then they invited him to go with them in February. He was astounded. And then he did the same thing many of us do in similar situations – he started giving himself every rational reason why he shouldn’t/couldn’t possibly do something like this. In Brian’s case – how could he ask his new boss for 3 weeks of time off?

That night when Brian heard me speak, was about a year and a half ago. In the email he sent to me yesterday, he talked about spending the last year editing his 15 hours of footage, down to a 40 minute piece. He told me that it hadn’t been easy and that he frequently read my blog posts where I had written about my similar experiences with post-production – magnified. What I had shared had helped him through it – angst and all.

My favorite line in his email read:

“So, I’m finally done with my movie, although there’s things I wish I had done differently, I did my best and I’m glad it’s finished! The final product is one thing, but the journey to get there is another, and the past 18 months have been such an amazing experience for me! I owe it all to you! Sorry for the long email but I’ve been waiting 18 months to tell you my story!!”

Brian just launched a Kickstarter campaign to send another engineer to Nepal for a similar project. You can find out more about it here: http://www.kickstarter.com/projects/videotaping/welcome-to-abheypur-the-movie

I think back on that evening and the year and a half in between. I’ve gone through two tough winters, doing the kind of work that needs to be done, but nevertheless takes its toll on my heart and my soul. That evening, my spirit was alive and well. Brian and others felt it and it moved them to a place they wanted to be. And now, after a tough winter, that same “energy” has come back around to me through Brian’s email. It has reminded me to stay the course and stay on purpose. Thanks Brian.

February 28, 2012February 28, 2012

Looking Back

Today, I’ve been looking back through two year’s worth of blog posts that I have written. Wow – I’ve written a lot! I really surprised myself at just how much when I started gathering the content that I had written in regards to the making of my documentary, Opening Our Eyes. I’m putting together my 2nd ePub that will be a companion to my first ePub, recently published on Amazon and Barnes and Noble.

My focus is centered on the “craft” and the making of the film, and I talk about everything from “the gear” I put together for our 99-day journey around the world to the distribution process for the final film. A bulk of the content has already been written with photographs ready to upload and links. It’s just a matter of consolidating the information and presenting it in a more concise way.

Earlier in the year, I paid my dues in the learning department when I put together the first ePub. After my experience working with a professional formatter, I quickly realized what not to do. One big thing I learned was not to get too heavy with the images because the first generations of Kindles have only b&w displays. I also learned not to create intricate designs in Pages because later I had to undo all the work I had done for a PDF version of the printed book.

I am amazed at how much I have written over the last few years. It was interesting to look back through some of my blog entries, and see how I was “processing things” at the time I was writing those posts. I’ve never really kept a journal before, accept for a one year period in my life, between the ages of 19 and 20, when I was making my first journey around the world.

I’m really happy that I have archived these stories and records of my life, but that’s not what motivated me to first start writing. I used to wake up super early in the morning – my mind spinning with ideas and random thoughts, not allowing me to get back to sleep. So, I would get up and I started writing down my random thoughts and I found it therapeutic. It was like having a conversation with someone and sorting things out.

There are chunks of time in my life that I simply don’t feel like writing or that I have nothing to really say. My mind seems to go into a dormant phase where I convalesce with other distractions – usually mindless ones. But then there are days when I just have the need to get my thoughts down on paper. I’m grateful for those days – on days like this when I take the time to look back from where I’ve been.

February 21, 2012February 21, 2012

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days. It may not warrant the need for them to hire a big video production crew to make a broadcast spot. But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients elsewhere.
You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession. You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show. Being too focused on the money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

February 10, 2012February 10, 2012

New Business Models in Photography and Video

This topic comes up a lot these days. But you could apply “new business models” to just about any business – not just photography and video. Photography and video, in and of themselves are not business models at all, but rather they are mediums that are used commercially, non-commercially and personally. The business end of photography and video comes when you determine how you want to apply them in terms of today’s markets.

Today’s markets are global. That’s good news and bad news, depending on the type of work you do. If you are a stock photographer or even if you have expanded that into also shooting stock motion footage – your inventory or your content if you will, must be unique in some way in order to sustain that type of business model in our global economy. You will need to stand out if you pursue this type of market.

If you are a commissioned commercial or editorial photographer, cinematographer, or director, the competition is fierce and once again, if you don’t have a unique style or vision, most likely you will end up playing by others’ rules or signing “their” contracts. It comes down to supply and demand of talent and work, and you either need to compete by price or offer something that you do better than your competition.

The good news is, if you are willing to do the work, the world is your stage. The portals for distribution of your “content” are open to all and as “creatives” we are no longer dependent on middlemen. When I get asked to talk about “new business models”, I always look at it as “where are the new opportunities?” – where I will be carving out my own “new business model”, rather than having to adapt to others ideas of what that is. There is a big difference in those two approaches.

I am carving out a business model for who I am creatively, and where I see the most opportunities for what I do well. When I am authentic to who I am and apply this to my work, I am able to get the type of work to market and reach the right audience while maintaining ownership and control over the licensing of my work. I am able to do that not only because technology has enabled me to do that, but more importantly it has created a demand for the type of content that I create.

Think about it. What are your strengths? What are your passions? Now imagine a business model based on your answers. The world is our stage.

January 23, 2012

Licensing Video?

There are probably people who would argue with me as far as the practice of licensing video being the norm in the world of video production, other than the licensing of stock motion footage. Perhaps that may be true in some business models and certainly true in older business models, but I can tell you that has not been my experience.

I should clarify that I do not position myself as a “hired gun”– meaning a camera operator who turns over their footage at the end of the day. I choose to assume the role of producer and maintain control over my intellectual property or the finished video product. I cannot do this in the traditional motion picture industry but that business model is changing due to technology and the influx of indie filmmakers who are making their own rules and bringing their films to market themselves. And for the most part – I can’t do this in high-end broadcast spots when working with a middleman – or ad agency where ultimately their end customer maintains all rights.

However, the demand for video has skyrocketed in recent years and with that has created a new client base who are using video in new ways and on new platforms. I am establishing my own set of rules accordingly. One of them is licensing the finished product just as I did my still images. I can only do that with video productions that I have produced and hold the copyright to.

Typically, I will separate the licensing of my still images from the video product as well as the creative fees. I may be shooting both mediums on the same job but I handle the licensing differently. I have found that video has a shorter shelf life so I am not as concerned about the duration of the license (length of time) as I am with still imagery. But I am concerned about it’s “reach” which these days is global – thanks to YouTube.

Another thing I do is I make sure that it is stated in my contract and/or estimate that the license for the entire video production does NOT include permissions and/or licenses to any still images that are made from frame grabs pulled out of the video footage. Putting this up front in the estimate has actually proved beneficial because if a client does anticipate the need for still images – they will hire me to create stills – rather than take them from frame grabs.

We are living at a time where just about everyone’s business models are changing. So, if someone tells you that licensing video isn’t the norm – outside of the stock motion footage business – think again. What is the norm these days? It may be the precedent we are setting now.

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