In honor of upcoming Woman’s Equality Day http://ow.ly/I0kY303lQUQ #askhermore #mediawelike #representher #unmasked #notbuyit/ #distrustthenarrativeIn honor of Woman’s Equality Day
In honor of Woman’s Equality Day
Pricing, Photographers & the Race to the Bottom
The bottom is getting crowded.
I read Seth Godin’s blog daily. He’s usually concise and right on target. His post entitled,”Clawing your way to the bottom” really hits the mark as far as what professional photographers and other visual creators are up against.
I used to make a lot of money shooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.
I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.
The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.
Video Editing – Some Tips Not to Forget
I have a love/hate relationship with video editing, depending on which point I’m at. 
My initial ingestion of content and first edit is always tedious, but once I’ve edited the time line sound bites, I feel as though I’m more than half way there. But sometimes I lose sight of some critical thoughts in the process. Here’s a few:
- Remember your commitment / story. Your story gets told and comes alive in the editing. If you don’t have a clear and concise message or story that you want to tell, then go no further, until you do. I have found when editing the latest short film in the Like A Woman series, that there is more than one message to relay. This video is about Simona de Silvestro, one of the few female professional race car drivers who races for the Andretti Autosport Team in Formula E (electric). It has two themes – one, about a woman in a man’s profession and another about electric racing. It’s tough to get across one theme in a film that is less than 3 minutes long, let alone two themes. I knew that I needed to be concise and to deliver the messages organically without forcing the issues. As much as Simona is one of the few females in this profession, she still wants to be known as the best driver she can be .
- Let a piece breathe. I always make the mistake of trying to squeeze too much dialog into a short piece. It took me a dozen cuts, each time, taking out soundbites and stretching them over added b-roll to get the balance just right. Breathing gives the audience a rest and allows them to digest the information better.
- Don’t try to be perfect. In an effort to leave no stone unturned in regards to my b-roll, I initially went through everything and then put all the selects on a timeline (or in a event). It was the first time we shot 4K GoPro footage and I put that in a separate event on a timeline. It was a big mistake. It took me a long time to make the timeline and an even longer time to look for a clip within the timeline. Next time, I will edit my clips from my bin and mark “favorites” as I go along, which is what I usually do, and is much faster.. Not sure why I departed from that approach, but I learned my lesson.
- Audio is everything. The interview with Simona was challenging. We were literally in a tent set up on the side of an active roadway. Even with a shotgun mics and a lavalier with an undercover we still picked up some background noise of the traffic. I did everything I could think of to blend the sound including S-Curve transitions and adding another noise track to fill in the dead air spots. I’m not totally happy with it, but I’d like to up my skills in audio mixing. My only consolation is that the story is about racing, so the audio is somewhat acceptable.
- 4K – What a memory suck! I love the results from the GoPro Hero 4 Black but the clips are difficult to view as it can be sluggish. But, because my final output is HD 1920X1080, I was able to crop the 4K and/or blow it up and it looked great.
Check out the other short videos and portraits on the Like A Woman channel. And please like our FB page.
How a Personal Project Can Augment a Career
I’ve shot 10 short films for my latest project entitled, Like a Woman. The project is about women who work in traditionally male-dominated professions. Sadly, there are a lot of professions to choose. The latest films consist of profiles of Simona de Silvestro,
a Swiss, female, Formula e (electric) race car driver for the Andretti team, Taylor Laverty, a pilot for Good Year Blimp (airship) and Tayna Ragir
, a talented sculptor. Every one of these women was inspirations to me. I have been a minority female photographer and filmmaker for almost four decades.
I have come to the realization that success has been about my journey and pushing my own boundaries. Many times I have been well paid, but I define my successes by the value of the journey, not by the monetary gain. My memory is full of incredible experiences, including the last three – riding the Good Year Blimp, being in on the race track in Berlin with the Andretti team and meeting multi-talented sculptor Tanya and significant other David, both who energized my mind and spirit and awed me by their creativity.
I came away from these three experiences enforcing what I knew already, that a “personal project” has a life of its own and that they have been an outlet for what is inside me. These projects they’ve given me PR value and memorable experiences, but most of them have been timeless and continue to resonate with me as well as others, years after the fact. I suppose, I already knew that but it wasn’t until David told me that my Delta Bluesmen film (which I created more than a dozen years ago) excited him and made him want to see more, that the thought hit home. I touched upon a subject that was near and dear to him and he let me know about it and that made my afternoon. It may seem like a small gesture, but his acknowledgment and appreciation will stay with me a lifetime.
I have been very blessed in my life and I should remind myself of that more often. I became a photographer a very long time ago because I felt that the craft would provide me with access to a lifetime of memories and the means to create awareness. Every so often, I get reminded of the why I became a photographer and visual communicator and whenever I have, it has buoyed my spirit when I needed it the most.
Thank you to all my subjects, Good Year, Andretti and TE Connectivity for all your gracious help and support. Stay tuned for the short films.
Traveling Solo (as a woman)
I’ve been traveling solo to all corners of the globe since I made my first big trip hitchhiking half way around the world when I was 19 years old. That was decades ago. I no longer hitch hike and I prefer to stay in a nice hotel over a youth hostel these days, 
but I still spend a great deal of my time – traveling solo. You can see some of the images I’ve made on these journeys on www.kellymooney.com
Whenever I tell someone that I will be traveling somewhere – solo – they usually respond with the same question: “Aren’t you afraid? I generally answer with my own question: “Afraid of what? Safety is a common concern, especially from women – and for good reason – but fear or fear of the unknown shouldn’t stop you. I do believe that being fully prepared prior to heading out solo is the best course of action to minimize fears.
Some of the biggest pros of traveling solo is having the flexibility of making your own itinerary and schedule, immersing yourself in the local culture and meeting people you probably never would have if you had not been on your own. Those things far outweigh any fears or trepidations I may have. I’m more afraid of having regrets because I let my fears stop me.
Some tips:
- Be prepared – research. Good research ahead of time can eliminate a lot of problems. And I don’t mean, just researching hotels, restaurants and the sites but research the local customs, other traveler reviews online, scam alerts, US State Department warnings or simply talk to someone who has gone before you. So, be prepared and do your research before you go, but don’t forget to leave time in your itinerary to let serendipity happen. Those moments make for life’s greatest memories.
- Alert your bank and credit card companies before going overseas. My ATM card and credit cards are my lifelines when I’m traveling, especially when traveling solo. I need to make sure that they will work when I’m in a foreign country and not blocked. Many times if a credit card company sees unusual behavior on one of your cards – especially foreign transactions, security may put a block or hold on your card, suspecting fraud. I call a couple days before I leave on an overseas trip to give the appropriate companies a heads up.
- Make copies of your itinerary and important documents. I make a few copies of any credit cards I’m taking, my passport, visas, flight itinerary, hotel info and any other important information. I leave one copy behind with my husband and take a few copies with me and keep them in separate places. I also keep a contact list of important phone numbers etc. and store them on my electronic devices, but I also have printed copies with me. If I do get robbed or lose something, I am in a better position to get assistance.
- Keep your passport in hotel safe. I am keenly aware of where my passport is at all times. When I’m at my destination, I leave my passport in my hotel room’s safe. When I’m traveling, I keep my passport in the same place at all times. That makes it easy when doing a checklist to make sure I have everything after going through security.
- Know before you go. Perhaps the most intimidating times for a solo traveler is upon arrival in a foreign place. If you aren’t comfortable with public transportation or even grabbing a cab, then have a pick up waiting for you at the airport or train station. If you do take a cab – make sure you negotiate what the price should be before you get in – even if it is a metered cab. Also, find out how long it should take for a taxi to get you to your destination. It’s a good idea to get familiar with the currency exchange rate. Nowadays it’s easy to get foreign currency out of an ATM machine but you should know the exchange rate so that you know how much to exchange. I just returned from Vietnam and I did not check the exchange rate before I got there. At the ATM machine I was given a choice of withdrawal amounts and selected the lowest amount of 350,000 Dong. Little did I know it was less than $20.
- Don’t look like a tourist. I’m a photographer but I don’t want to stand out by looking like one. Not only is it not a good idea from a safety point of view, walking around a city with two cameras dangling around my neck or wearing a photo vest stuffed with gear, it’s not conducive to getting good images. The biggest plus of traveling solo as a photographer as opposed to traveling in a group is that I am able to blend in more, be more discreet and get more intimate images than if I’m in a group of people all shooting the same thing.
- Don’t eat room service. It can be lonely and some women are even intimidated dining alone but don’t cheat yourself out of a cultural experience by eating alone in your room. I frequently eat in outdoor cafes. It’s more casual, more conducive to solo diners and has the extra added bonus of people watching. It’s hard to be lonely in that type of environment. In many countries, it’s quite normal to seat an individual at an empty seat at someone else’s table. I enjoy this because it’s an icebreaker and is a great way to meet people.
- Don’t be shy – mingle. One of the best parts about traveling solo is that I immerse myself more in the culture of where I am. Most times I don’t seek people out to talk to – they usually initiate a conversation with me, mostly out of curiosity. I have had a lot of great experiences by meeting people this way. I am cautious, but at this point in my life I can usually size people up if they are trying to scam me or not. It’s become almost instinctive. For the most part though, it has opened up many opportunities that I may not have taken if I had been traveling with someone else or in a group. It’s also beneficial to talk to other travelers. I have had a lot of great experiences that I never would have had if other travelers hadn’t made me aware of them.
- Use common sense. Be trusting and open but be aware. Don’t walk down unlit streets by yourself at night. Don’t wear a lot of jewelry or flash around a lot of expensive gear. Be mindful of your bags and belongings at all times, never leaving them unattended. (One of the cons of solo travel is not having someone to watch your back or your stuff.). Most of all – Go with your gut. If something doesn’t feel right, then it probably isn’t.
- Be confident. If you look confident, you will be less likely to be a target. Most problems occur when a traveler is doing something that makes them an easy mark – getting intoxicated, not being mindful of their belongings or venturing into unsafe areas. Don’t let yourself become an easy mark.
I’d love to hear other tips solo travelers have or experiences they’d like to share.
Why Playing it Safe is Bad for Business
Have you ever talked yourself out of doing something that you felt passionate about?
Have you ever bought into others’ advice, even though it was contrary to your own beliefs?
If you answered yes to either question then you are like most of us humans, and you second-guess yourself by buying into your fears.
Now ask yourself – Did anything good ever come out of NOT doing something? Other than stopping yourself from following foolish pursuits that may have put you in harms way, stopping yourself probably never led to a positive outcome. In my experience whenever I stopped myself from following my own instincts, it not only didn’t move me forward – it set me back.
So, why do we let resistance keep us from what we are meant to do? It’s fear of the unknown. And why do we let others’ resistance and fears stop us from taking a leap of faith? Can other people predict the outcome anymore than we can? Just because something didn’t work for someone else doesn’t mean it won’t work for you or me. There just are too many variables that play a part in whether someone succeeds or fails.
I’ll make one prediction – If you stop yourself from pursuing your big idea or even your small idea – it won’t happen.
So why are you letting resistance rule your life? That’s just plain stupid.
Watch this and then ask yourself – what are you waiting for?
The Value of the Experienced (Old) Photographer
I don’t think of my self as old, except at times when a part of my body doesn’t act or react the way it used to. But, I would say that many of my colleagues would call me old, chronologically speaking. The premature deaths of Glenn Frey, David Bowie, Natalie Cole and Alan Rickman – all in the span of a few weeks and all in their late ‘60’s, has given me pause to look at my own mortality. It has also given me resolve to make the most of each day.
The fact is there is nothing we can do about our age.
Unlike other things in life that we can change, we can’t change our age. But we don’t need to allow a youth-obsessed culture, define our value. I’ve grown weary of the dismissive attitude our culture has about aging. It’s especially frustrating for me as a photographer, filmmaker, and creative entrepreneur. Creativity comes from the spirit within. Our spirit never ages, so neither does our desire and need to create. I’ve never felt more in tune with my spirit and my authentic self than I do now. I never imagined that would happen at this point in my life but I’ve never felt more creatively alive.
I get bewildered and frustrated when society perceives my value as somehow diminished, simply because of my age, but then I look at my assets.
- Experience – There are no short-cuts when it comes to experience. It’s earned over years of trial and error on the job and in life.
- Problem Solving – I wish I had kept track of all the problems I’ve solved on assignments as well as in personal life. Countless decisions and consequences to learn from. I’ve gotten pretty good at it.
- Creativity – I take more chances and push myself in terms of my craft now, than at any other time in my career. I’m not afraid to try something different because I realize that failure is part of the process. So, I hate it when getting older is equated with getting stale. Sure, some folks do but there are so many people in my generation that are still incredibly vibrant and innovative. Check out my latest personal project, “Like A Woman”, short films and still portraits of women working in male-dominated professions.
- Perspective – I’ve lived through profound changes in the span of my life. They haven’t always been easy to deal with. Technology has changed everything – how we do business, how we communicate, and how we interact, globally. My generation has experienced both the analog and the digital world. Hopefully, most of us are able to see the merits of each. Change is inevitable, it always has been. I’ve been around long enough to experience many cycles of change, and I can tell you for certain, nothing lasts forever. I try not to let change intimidate me, but rather let it excite me to embrace what it has to offer. That has opened me up to all sorts of possibilities.
- Wisdom – It’s true that we get wiser as we age but only because we’ve had a lot more mistakes to learn from. Whether we’ve learned from our heartbreaks or from the stupid things we’ve done, we’ve grown despite it. Wisdom is kind of like experience – there are no short-cuts to getting there.
I’d love to hear others’ thoughts on this topic and their perspectives.
Breaking Barriers – Like a Woman
I’ve been a photographer for the better part of my life. It’s who I am. I’m also a filmmaker and love telling stories in this medium. And, I’ve been a woman living in a man’s world. Photography and filmmaking are professions that are dominated by men. The still photography business has changed 
dramatically since I started out – it has become far less technical and many more women have entered this industry. Nevertheless, I’ve spent a lifetime working in a profession where, as a woman, I was in the minority. I never really focused on being a minority. I didn’t have a corporate job and had to compete against men for equal pay and/or opportunities. I was an independent creative entrepreneur. My latest assignment photos were my calling card and they got me in the door and my next assignment. I worked hard, harder than most because I wanted to – I had a strong desire to do something good. There were times (probably more than I know) when I didn’t get the job because I was a woman and there were times, when I was paid less money because of my gender.
Things have gotten better for women in the business of photography as well as in other industries but it took the tenacity and commitment of countless women who needed to break down barriers. There have been gains for women but gender biases still exist and we can’t be lulled into complacency by saying, “well, it’s better than it used to be.” The movie industry is dismal in terms of gender equality, women are paid less and make up a small percentage in “behind the scene” roles in the industry, especially in certain sectors like directing and sound design. Other industries like engineering, architecture, computer programming, aviation, firefighting are all gender lopsided and less than 5% of Fortune 5oo companies are led by women. And that’s the key word “led”. We need more women leaders. It’s not just about equality and justice, but women’s leadership potential has been massively untapped. And that’s a fail for us all – economically and socially.
So, I’ve decided to do something about it. I am initiating a project called Breaking Barriers – Like a Woman. My plan is to use my craft (photography/ filmmaking) as I always have, to make a difference. My intention is to create still environmental portraits and short video stories of women who are working in male dominated professions – pilots, computer programmers, engineers, doctors, construction workers, mechanics etc. etc. I want to tell their stories about the barriers they had to break and are breaking. I want to share these stories with the hope they go viral and start a revolution that will empower other women and young girls. I have built a FB page and opened Twitter and Instagram accounts so please “follow” and “like”. But, more importantly, please share with me and with others your own stories about barriers you’ve broken.
CALL TO ACTION Are you a women working in a profession that is male dominated? Or know someone who is? I am looking for subjects to photograph and film. Please contact me: gail@kellymooney.com
Cuba – The Forbidden Fruit
How can I possibly sum up a 5 day trip to Cuba, a country that up until recently was the
“forbidden fruit” for US citizens. That in and of itself is what made me want to go there. My childhood impressions of Cuba came from seeing Ricky Ricardo on the “I Love Lucy” show and watching the Cuban Missile Crisis play out in my living room on our
TV set. What I saw as a child, was enticing with its music and its passion
, and threatening, all at the same time.
I had an opportunity to join a group of travel writers who were traveling to Cuba, on a “people to people” program. The purpose of the trip was to make cultural connections with the people of the country through various planned interactions. As a “people shooter” and a photographer who is drawn to capturing the spirit of a place” through my visuals, 
I knew I had to go to Cuba at a time when the country was on the brink of change.
We had a lot of interesting experiences as a group and I had many more on my own exploring the streets of old Havana and walking along the Malecon. The people were open to being photographed, – that was my experience. When I’m street shooting and I come upon people that I want to photograph, initially I approach the situation in a candid way. After I take a few shots, I will engage the person and proceed to shoot more. 
Our interaction is usually natural and seamless, even though we don’t speak the same language. We communicate in another way.
One day we met with a student at the University of Havana. 
He spoke about the day that President Obama met with President Raoul Castro in Panama.
He said that all around the University, students and professors stopped what they were doing to watch the event on TV. As he told the story, his eyes filled with tears. He spoke of hope for his family, his people and his country and looked forward to the “embargo” being lifted so that Cuba can move forward. But he was also mindful of the potential downsides that come with rapid change.
Early on in our trip, we were driving through one of Havana’s neighborhoods that had been built during the “American years” and our guide said; “These are the good buildings built by the bad people”.
As I look back at my interactions with the Cuban people, I hope that I had an impact on how they perceive Americans.
The Cuban people give true meaning to the word “resolve”. They’ve had over a half a century of practice.
I will surely return to Cuba and see what’s yet to come in this country’s story.
10 Mistakes Photographers Make When Shooting Motion
1. They forget about the story – it’s not your camera that tells the story – it’s the person using the camera. Pretty visuals, slapped into a motion timeline with music, doesn’t necessarily tell a story. Video is a story telling medium – don’t forget that.
2. They think they already know how to shoot – if you think because you are a professional photographer and all you need to do is get a camera with a “video mode” on it, you are mistaken. Shooting in motion is far different than shooting still images. An experienced motion shooter can spot a video shot by a still photographer with little know how, right away.
3. Thinking audio isn’t important – audio is more important than the visual when producing video. Hire a sound person to do it right, but don’t discount it.
4. Thinking the DSLR
camera is all you need for video productions – this is a biggie. How are you going to go after professional video jobs if this is the only tool in your kit? Sure you can rent a RED – but make sure you are as proficient with this tool as your competition is before hanging out your “motion” shingle.
5. Positioning themselves just as DP’s or Directors and thinking you’ll maintain ownership of your work. If you assume the role of a camera operator, DP or even a director – you will be in a work for hire position in most markets. Position yourself as a producer – shoot if you want to – and direct – but realize that you’ll be just one rung on the “content ladder”.
6. They don’t learn interview skills – this is what separates the pros from the still shooters who have DSLR cameras and think that’s all they need. I’d say about 70% of my work includes on camera interviews. Even though I ask the questions- I’m not on camera, my subject is. I not only need to know how to ask the right questions and get great audio, but I need to produce a usable interview clip for an editor. That means knowing how to get great soundbites. This is one area I excel in – it’s all about rapport with your subject.
7. They try to compete in “old business model” markets – Everyone wants to shoot broadcast spots and feature films (or short films) so they think that after shooting motion for only a few months – or even a year – they will be able to compete in the high end business of video production. First, this market, like the still photography market, has changed drastically, mostly marginalized by still photographers who are just starting to shoot motion, shooting jobs for next to nothing because they have no understanding of this “business”.
8. Learning the “how to’s” in terms of gear – but nothing about the business – this is also a biggie. There are so many “how to shoot motion” workshops and roadshows out there but no one seems to be teaching the business end of things. Still photographers think they already know “the business” but quickly realize that they don’t, and they put themselves out of business in this medium – before they’ve barely started.
9. Teaching “how to” workshops in video with little or no experience – I can’t tell you how many photographers have called me for technical advice about some pretty basic stuff in terms of video, and four months later they are teaching workshops. Please don’t become part of the problem and send more shooters out into this field without teaching them something about business. And if you are considering taking a workshop – do your homework and take the workshop from someone who is accomplished in this field and has done something.
10. They forget about the story – I know that’s #1 but it needs reinforcing.
Journeys of a Hybrid 