Creating Memories

I’ve just returned from a shoot in Mackinac Island, Michigan. For those of you not familiar with the island – it’s like a step back in time with no cars and very limited cell phone service.

The purpose of my trip was two fold – to attend a conference of a trade association I belong to, The Society of American Travel Writers and to shoot video of the island and the magnificent Grand Hotel.

The Grand Hotel is a historic landmark living up to its name. It’s family owned and operated and I had the pleasure of interviewing one of the owners, Danny Musser. He said something in the interview that really resonated with me. He said that they weren’t in the business of selling lodging and meals but of creating memories. And that they do – every little detail is a cinematic experience.

I thought about that philosophy – creating memories – and realized that this is essentially my goal as well when I shoot stills or video. My intent is to capture the essence of one’s experience, whether it be a travel experience or a documentation of a personal event.

So I need to remind myself that behind the technology is the visual message. Behind the beautiful shots and the attention to detail is the “message” or the “memory” captured. I’d like to think that what I capture today will ultimately be archived and “create memories”.


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