A friend of mine recently reminded me that I have said that I like to stay outside the “box”. That I have spent much of my career trying not to be categorized or pigeon holed into one specialty of photography. Perhaps not the greatest business decision, but nevertheless a series of mini decisions to continually depart from whatever my norm is or has been.
Even as a child I discovered early on that I wanted to explore – in the broadest sense of the word. I surely did that in my days right out of high school and college when I embarked on a year long backpacking odyssey across half the globe.

But it was after that sojourn that I pursued a career in photography to facilitate a somewhat vagabond life. And that I did combining a photographic career with my quest for discovering people and cultures. I ‘ve been fortunate over the years to have garnered assignments from high profile magazines like National Geographic Traveler, Smithsonian and Travel & Leisure. And I loved the path that I had chosen.
It was about ten years ago that my restlessness pushed me into the medium of video. Technology was making it possible and affordable for me to shoot my “stories” in this medium with sound and motion. But I was more focused on adding those new dimensions to “the story” rather than on the “tools” itself. Getting into video proved to be a great move, certainly a good business move as society has gravitated more toward the web.
So in my desire to live a life “outside the box”, I’ve come full circle and realize that “decision” has not only been “good” for business – it’s led to a very interesting and rewarding way to live life.
I have been making move from video production in to photography for last 5 years. Interesting how people find apposite things and go with them.
Thanks
Sergei.