Category: Story telling

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Creating Memories

I’ve just returned from a shoot in Mackinac Island, Michigan. For those of you not familiar with the island – it’s like a step back in time with no cars and very limited cell phone service.

The purpose of my trip was two fold – to attend a conference of a trade association I belong to, The Society of American Travel Writers and to shoot video of the island and the magnificent Grand Hotel.

The Grand Hotel is a historic landmark living up to its name. It’s family owned and operated and I had the pleasure of interviewing one of the owners, Danny Musser. He said something in the interview that really resonated with me. He said that they weren’t in the business of selling lodging and meals but of creating memories. And that they do – every little detail is a cinematic experience.

I thought about that philosophy – creating memories – and realized that this is essentially my goal as well when I shoot stills or video. My intent is to capture the essence of one’s experience, whether it be a travel experience or a documentation of a personal event.

So I need to remind myself that behind the technology is the visual message. Behind the beautiful shots and the attention to detail is the “message” or the “memory” captured. I’d like to think that what I capture today will ultimately be archived and “create memories”.

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Remembering Why

I had the pleasure of listening to noted photographer Duane Michals tonight and to see his work. He’s 77 years old, still shooting and loving life.
His attitude was inspiring – a nudge to remind myself on a daily basis of why I became a photographer in the first place. Essentially to explore my own self and my own curiousities of the universe.
In an odd, almost stream of consciousness way – he spoke about thoughts most people don’t talk about – or think about for that matter. But in the end he reminded me to be true to myself – to think and to listen to those thoughts swirling through my mind.
Open yourself up and listen to those innermost thoughts and don’t be afraid to act on these notions. Sometimes when you “do” what it is you have to do – rather than chase the money – the rewards are amazing.

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It’s The Idea

I’m often asked by people “What kind of video camera should I buy?”. I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get you from here to there.

I think in this time of fast moving technology with even 10 year olds uploading videos to You Tube that they’ve created that we’ve all started to believe that if we just buy a camera – we too can be videographers. It’s “just” that easy.

But what we seem to be forgetting is – what are we trying to visually communicate? That message or idea is EVERYTHING. I think we’ve all seen enough big budget films that are flops because they’ve lacked a story.

I’ve always been a means to an end type person. I first think about what I’m interested in and what I want to communicate and share with others. Then I concentrate on what “tools” will get me there.

No matter how technologically advanced we are – we all need to remember – why did we shoot this video to begin with? What is it we are trying to say? Seems sublimely simple? It is – but without something to say – you may end up with a lot of “packaging and fizz” if you’re lucky or worse yet a really poorly executed video that no one cares to watch.