Photography – Page 16 – Journeys of a Hybrid

October 5, 2011October 5, 2011

New Opportunities for Photography

For this post, I’m going to use a very broad definition for “photography”. I will define photography as any image still or motion shot by any camera – still camera, video camera, hybrid or even and iPhone.

The business of photography has changed with technology. To start with it demands more than just “still captures” in terms of content. These days, our clients are asking us to create stills and motion content and sometimes even 3D. On top of that technology has made it possible for almost anyone to take a reasonably good picture or video.

So where does that leave us as far as new opportunities in the business of photography? While some look in their rear view mirror and lament the passing of the good old days, I for one have my eye on the possibilities that are open to anyone willing to do the work.

My top 5 pick of opportunities out there:

Once Magazine – An online photo magazine made for the iPad. Photographs and video look great on the iPad and Once, magazine shares subscription revenue 50/50 with each issue’s contributors. You no longer need an assignment to shoot those long run stories you love and monetize them.
Crowdfunding – With Kickstarter, RocketHub
Distribution – Film DIY, Distribber
Funding and marketing – Sokap
PR and Marketing Tools – Topspin Media
Portal for e-commerce (also integrated websites) – Photoshelter

That’s a start. It’s never before been more possible than it is now to create, promote, market and monetize your “photography.” Be smart. Be authentic. Be courteous. Have a plan and be prepared to do the work. Anything is possible. Validation for your project is no longer necessary.

If you appreciate what I have shared – here’s one last link, a shameless plug to our funding campaign on IndieGoGo for our film, Opening Our Eyes. If you can, please contribute. If not, please pass along the link.

Marian Kramer, one of our subjects in the film says:
“We all just have to shine each other up.”

October 3, 2011

Top 5 Business Mistakes Photographers Make With Video

In the last couple of years in the photography world, it seems like everyone is scrambling to learn video. In particular, still photographers are jumping into this “genre” because their hybrid cameras have the capability of shooting motion.

There are hundreds of seminars teaching the gear, but few point out the differences, when it comes to the “business of video”.

Here’s 5 mistakes I see still photographers make when they leap into motion:

1. They throw in video as part of the deal and don’t charge for it. I hear about this a lot. A client and photographer are on a still shoot and the clients sees that the photographer is shooting with a hybrid camera and asks the photographer to shoot some video clips. The photographer obliges because he/she can and the money is left on the table. Remember when still photography went digital and photographers became the labs but didn’t charge for the post-production?
2. They don’t update and upgrade their insurance policies. Video production shoots are not covered on most still photographer’s policies. Be prepared for a jump in what you need to spend on insurance to be adequately covered on video production jobs.
3. They don’t consider the ramifications when they are working with SAG or AFTRA talent and they are asked to also shoot some video of the talent on the job. This crosses the line as far as the unions are considered. While it may be OK for SAG/AFTRA talent to work on a “still” set – when you go into video mode – it’s not OK.
4. They think of themselves as just shooters. This is typical and is fine in the still photographic world, but in the collaborative world of video production, a shooter is a hired gun with no ownership in the intellectual property. I like to position myself higher up the ladder as a producer and maintain control over the job and the content.
5. They look at video as a separate genre. That’s changing radically as video is no longer a separate niche and genre, but part of almost every photography market from editorial to architecture. Even ad agencies are starting to merge their motion and still departments.

September 30, 2011September 30, 2011

Resources, Sharing and Good Karma

I love the time we are living in. If there is anything I want to find out about – and I do mean anything – and I can get “connected” online – I have access to a universe of information. For someone like me who always has a hundred questions running through my mind – it’s like the “time of Aquarius” – only better.

This morning I was poking around ASMP’s CameraCake, a cool new social bookmarking site. It’s kind of like getting references to all sorts of interesting people, ideas and services from your colleagues. I posted a link to a great new online magazine that I had heard about from friend, David Sanger on Facebook.

So, now that information and link to Once Magazine will be shared with a lot more photographers and motion shooters than if it just appeared on my blog. Why all this sharing? I don’t know, but I do know that when you give, you get more in return and on many levels.

I spent two years, giving seminars for ASMP about transitioning to video. In those two years, I got a lot of emails with questions from photographers as they added motion to their businesses and I hope I answered each and everyone. I’ve also shared a lot of info about video on this blog . That’s why I started it and titled it “Journeys of a Hybrid”, almost 3 years ago – it was a journey for all of us. I’ve recently started offering seminars in The Business of Video, because I see there is a hole to fill. There’s plenty of “HDSLR” workshops out there, but rarely do any provide practical business models and/or guidance that speaks to the new media opportunities that are opening up in the hybrid area.

Giving seminars doesn’t provide me a living but it does help me in a business sense because by providing knowledge to my competition and people just starting out, I am helping all of us to sustain a decent living, working in a creative trade.

I also like to share because it makes me feel good. I’ll be speaking at the PACA conference on Oct. 22nd, in New York. ASPP asked me to talk about my film, Opening Our Eyes in a seminar entitled “Passion to Profitable Distribution”. I’m delighted to do that because there’s nothing I like doing more than talking about what we as creatives are capable of doing and the global reach we have as individuals. It’s an empowering time.

I’ll close with one small request and that is to share this link to our recently launched
campaign for Opening Our Eyes on IndieGoGo. The film is finished and is already making a difference, but we need to give it a push in order to “get it out there” and to be seen.

As Marian Kramer, one of our subjects said “We just have to shine each other up.”

September 24, 2011September 24, 2011

It’s All Connected

Over the past couple of weeks, I’ve had numerous experiences where things I’ve done in the past have resurfaced in ways I couldn’t have imagined. Last week blues musician Willie “Big Eyes” Smith passed away. He was one of the only two Delta blues musicians still living who had been part of my first short documentary The Delta Bluesmen. That same week, I had a photograph hanging in an exhibit by the Copyright Alliance, Recording Our History: Faces Behind the Camera, in the Senate building rotunda in our nation’s capitol. It was a portrait of blues drummer Sam Carr, who I had photographed and interviewed for that same project, over ten years ago.

I knew if Sam were alive he would have been humbled and honored,

P9224216 — Gail Mooney with her portrait of blues drummer Sam Carr in Senate Rotunda, Washington DC ©Eugene Mopsik

as was I, to have his portrait displayed in such a historic setting. I couldn’t help but “feel” proud at that moment in time. Sure, I felt proud of myself and Sam but I also felt a sense of pride to live in a country where I could still freely walk the halls of the Senate building, past the offices of the powerful of today and the ghosts from yesterday. I didn’t expect to feel that way. I was surprised and comforted that we still have this kind of access to our representatives.

It got me thinking about the trip I took last summer with my daughter when we left the country for 99 days, shooting Opening Our Eyes. We had circled the globe and had visited countries that crossed the spectrum politically, economically and socially. Our journey truly did open our eyes and when we returned to the U.S., it was a big adjustment. What hit me most was that everyone needed to be right, especially in Washington DC. I couldn’t watch TV for months because all I saw was 500 channels of “experts” pontificating and no one was getting anywhere. Worse yet, we all suffer. I remember a time, when I was growing up during the Kennedy era and we asked what we could do for others, instead of what we could “gain” for ourselves.

It’s a year later and I still don’t watch much TV. I’ve found myself absorbed back into the “culture” of America. But as I walked through those venerable halls of the Senate building, I was reminded of my purpose. I’m a storyteller. I voice the stories of people like Sam Carr so that future generations will remember the way things used to be. History gives us perspective and we can learn from it – or not. Without perspective – we can’t remain free.

September 16, 2011

A Sad Day

This is out of the norm for this site, but I post this news to remind everyone to live their life each day as if it were their last. It’s a reminder to us all, to not put off those things you want to do or leave your words unsaid.

I write when I have something on my mind or feel that I have something to say and pass along. Today, I write because I’m heartbroken. I need to share some thoughts and then close out.

Willie “ Big Eyes” Smith – legendary blues musician, passed away – suddenly from a stroke. He was one of the seven Delta blues musicians that I interviewed for one of my first short documentaries back in 2002, The Delta Blues Musicians. They are all gone now – but one.

I’ll always remember the day I sat down to talk to Willie. It was relaxed and we had the most wonderful conversation, sitting on the porch of an old sharecropper shack at Hopson’s Plantation in Clarksdale, MS. I feel good that I captured his thoughts and words that day and preserved them for future generations. I feel that my purpose in life is to do just that – to document, record and capture the peoples and cultures of our times. I feel that is what I am here to do. When I stay on that course, I have peace inside. When I drift from that – I don’t feel right. I think I’ve always known that – but nowadays I try to stay focused on that path.

Willie’s passing reminds me yet again, how precious life is and to appreciate the now. For the most part, I do live in the now. I try to live my life as if this may be my last day on earth. It frees me from a lot of needless fears that stops lots of people from “doing”. It reminds me to tell my people that I love them because I may not get that chance again.

We all put things off or leave things left unsaid. Seven years ago, mom died suddenly, without warning. It seems like yesterday because the pain is still real and there is a hole left in my heart. I remember quite clearly the week before she died. It was a busy week and I had planned to give my mom a call because it had been awhile. I never did get that chance – and those words will go unsaid – forever.

We lost another blues legend earlier this year, Pinetop Perkins. Pinetop and Willie had just won a Grammy for the album “Joined at the Hip” that they worked on together. I had been meaning to head down to the Delta next month to the Arkansas Blues and Heritage Festival – I had missed the festival last year and I wanted to hear Pinetop and Willie play. Sadly, I won’t get that chance to see and hear them in concert again. But I do have their records and I’ll always have their words, both on tape and tucked away in the recesses of my mind.

We’ll miss you Willie.

September 14, 2011September 14, 2011

Status Quo, Fear and Other Stupid Human Tricks

I went to my town meeting last night. It was a typical “town meeting” where everyone needed to be “right”, and no one was winning. A citizen came up to the mic during the public hearing session and made a statement that really resonated with me. He said “ No one ever wants to change the status quo It’s human nature not to want change. Everyone has their little power centers that they want to hold onto”.

I had a flashback that brought me back to a smoke filled room of dirty dishes with leftover remnants of brown rice and a whole lot of people having the same old discussion of how we all needed to stop “ the War” and change the world. That was almost 40 years ago but I’ll remember like it was yesterday when a “freak” came in and said “Why doesn’t somebody f……. do something? You’re all just sitting around and talking – like the status quo”

Photo Source Mr. Snodgrass

To be honest, I don’t think there is a status quo. Nothing ever stays the same. You either move forward or drop back, but there is no stepping in place. It’s not sustainable. And that’s nothing new – it’s always been true – but never more than today due to the exponential rise in technology. And it has never been more true in regards to the state of the photographic industry. I see so many photographers paralyzed by their own fears of taking a risk and thinking outside their own boxes.

Few people overcome their fear of change and rise to the occasion of “doing something” as opposed to reacting to something. Most plod along, feeling no control over their destiny – letting fate take its course. A lot of photographers are just hoping to “ride it out” until there is nothing left of their businesses.

Every once in a while, somebody makes a bold move and looks at “change” as an opportunity. History proves me right. If you look back through time, you will see a pattern. At the most pivotal times of change – the cream always rises to the top – and the sludge gets left behind – on the bottom.

As far as the photography industry – I think it’s time to decide if we are ready to “embrace” change and rise to the top or die a slow death. But we have to start seeing the opportunities that always come with change.

September 12, 2011September 12, 2011

The Eyes of Our Times

I was looking through my emails and social media posts and I saw something on my Facebook feed that Daymon J. Hartley posted. It was a link to a lightbox of 9/11 images on Time Magazine’s website. It was a collection of images that had run in a variety of magazines and newspapers in the days that followed that tragic event. Along with the images ran comments from the picture editors, why they had chosen that particular image.

As I looked through the images, I was overcome with emotion and moved right back to a very deep place within, remembering the pain, the fear and disbelief of what happened that day. This time I looked at the images online. Ten years ago I first saw these photographs in print publications. Regardless of how I saw these images, in print or electronically – the effect was still the same.

It reminded me of how powerful our photographs and videos are. We are the eyes of our times, the ones to document history. We not only record history in imagery, sound and motion, but we have the power to create the future. History has been rewritten by imagery. Take the Civil Rights Movement in the 1960’s in America. Photographs created awareness of what was happening in the South and put the eyes of the world upon us. That forced change.

As photojournalists and video journalists and non-professionals as well, we need to realize the power of what we do and the influence it can make. It’s a responsibility I take seriously. I feel that it’s not just my duty to document history as it unfolds, but it’s my right to do so as well. These days those rights are being questioned in some places. We need to be diligent in keeping those rights in America. Isn’t that what makes our country different?

As we race towards a destination unknown with technology quickening the pace – let’s be mindful who is controlling the portals of the future – so that future generations can learn from the past.

September 11, 2011

The Power of Music on 9/11

Today is a day of remembrance – it’s been 10 years since the Twin Towers came down in NYC, changing the Manhattan skyline and our lives forever. We all can probably remember exactly where we were and what we were doing that terrible day.

As for me, I not only remember that day vividly, but the weeks that followed, even though I felt like I was living in a daze. What I remember most was the healing power of music. In fact, music was one of the few things we humans could let into our hearts and minds to try to begin to soothe our souls and deal with our pain and our fears.

Music is a universal language. Regardless of where we are in the world, music is one of those things that can still define a culture and a people, even in a world that seems so homogenous in so many other ways. I think that’s why it resonates with me, it speaks to the place I’m in, even though I may not be able to communicate with words. Music transcends any language and connects us on a deeper more primal level that goes straight to the heart. When I was interviewing blues musician Willie “Big Eyes” Smith, he told me “If you sing me the blues – I know exactly where you’re coming from”.

I think all of us can define moments in our life by a song that we remember. We have all been exhilarated by music and have danced the night away or conversely been healed by music when it seems like we just can’t make it through the day. What else has that kind of power?

Today, I will pause and remember that tragic day 10 years ago that changed our lives forever and as I do, I will heal my soul with music. I know if Willie “Big Eyes” could heard me singing the blues today – he’d know exactly where I was coming from.

August 24, 2011

Conversation with Director/Editor Erik Freeland

I was extremely fortunate that Erik Freeland of Springhouse Films was the editor on our film Opening Our Eyes. I learned a lot from Erik through our collaboration. I thought I would share some of Erik’s insights about the art of editing.

What makes a good editor?

Knowing a little bit about everything. Art history, popular culture, physics, linguistics, music… it gives you more points of reference for understanding and presenting the story. Attention to detail is very important because in the end, nothing goes unnoticed by the audience. I guess I’d have to say patience is tremendously important –– even though computers do amazing things, editing is at its core a tedious process.

We all seem to wear more than one hat these days – do you? If so do those skill sets complement each other and how?

I started in this business as an editor but really wanted to have more control over the material I was editing. I’ve have been fortunate to be able to also have a career as a director. Understanding those two disciplines and knowing what is possible in each allows me to visualize the editing process more during the shoot.

I know from editing projects myself, it has made me a better shooter. For still photographers who may not want to edit their own projects – what tips can you give to them about shooting video and motion?

Don’t cut too soon. Be patient and let a shot evolve.

When shooting a scene or a moment in time, think of it as different framings: the wide establishing shot, a medium shot of the main action or subject and little details that can serve as cutaways to prolong the scene or intercut the other shots while masking breaks in continuity.

Plan your movement of the camera and commit to it. When you start a pan, resist the temptation to reframe the shot mid-move. Keep it moving for long enough to make the shot usable in the edit and cut only if it really falls apart.

Keep in mind how much footage you are shooting vis a vis what you will want to end up with. You don’t want to miss anything important but a lot of redundant footage can really be a liability in your edit.

What does a well-edited film mean to you?

Many things. I think first and foremost, it’s about clear storytelling. It shouldn’t be confusing and leave the viewer behind. The editing shouldn’t stylistically overpower the story. Secondly, the rhythm of the cutting should help move the film and should be sympathetic to its tone. Third, it should move you, surprise you, change your mind, do something… I suppose I could say the same things are equally important in directing a film.

As an editor, you can have a lot of influence over the meaning and arc of a story. How much influence should an editor have? Does it depend on the director?

An editor should exercise as much as they can… without upsetting the collaborative balance. Everyone involved in the film should influence it to the best of their ability. Otherwise, their contribution to the process is short-changed. Of course, every working relationship is different and some are less collaborative.

What makes a good director?

I think some of the same qualities that make a good editor are part of a being good director. Knowing a little bit about everything as a director for instance, allows you to tell many types of stories and immerse yourself in the subject matter. Attention to detail, multi-tasking capabilities, being able to verbally communicate about visuals are of course all important skills. There is also a balance between focus and objectivity. A good director is fused with the film –– totally absorbed in every detail. At the same time, they have to be able to look at it and all decisions objectively and from a distance, almost like the eventual viewer.

What makes a good story?

Characters you care about, conflict and location, location, location…

What’s more difficult – editing a 2 minute piece for the web or a feature length film?

Hmmm, that’s a hard one. Kind of like asking which is better night or day.

Does editing have trends? Maybe you can point out a couple of examples of style over the years.

OK, first I don’t profess to be a film historian but I try to keep up on things. I tend to watch the films I like the most over and over. Technology has certainly created trends in film editing and directing. Advancements in keying technologies, motion tracking and motion capture as well as realistic CGI environments are but some of the major trends that have changed the way films look and are edited. Probably the closest things to trends specific to editing have been related to timing and pacing. The time-lapse of “Koyaanisqatsi” in the early 80’s, the repetition and multiple outcomes of “Run Lola Run” and the quick cutting shorthand jump-cuts and time-compression in Guy Ritchie’s films like “Snatch” have all had a huge influence over the editing of their time.

August 11, 2011

The D.I.Y. Age

The world is full of possibilities these days. In fact, for the individual and their “reach” globally – it’s staggering how many possibilities exist that didn’t just a couple of years ago.

We can not only create in a more affordable way with inexpensive equipment and leaner crews – we can also get our creations out to the world without the need for a publisher or a stock agency or a film distributor.

We can do all those things due to the exponential growth of technology. But we also need to recognize that all those possibilities come with a cost, in terms of dollars as well as man-hours. Each one of those possibilities takes time and money in order to become a reality.

Even the path to getting money or financing these days has changed because of crowd funding. But like anything else you need to stand out amongst the noise, so who knows how long this trend can sustain itself.

If you’re planning a personal project, keep in mind that you will need to not only create it but find a way to get it out there after completion. Expect to put time and money into:

•   Self – Publishing – this includes hiring a designer and researching self-publishing partners like www.lulu.com in the print publishing world. They also offer downloads. In the motion world, you have options like Amazon, iTunes and Netflix.
•   Marketing, PR and advertising – This is definitely an area where you will need money and expertise. Jon Reiss in his book “Think Outside the Box Office” suggests that it will take an investment for at least as much as you spent creating your film.
•   Crowd funding – The crowd funding sites provide you a portal if your project is accepted but you need to do the work as far as getting people to know about your project and fund it.
•   Bookings – Whether it is an exhibit or a movie or a lecture – you need someone to book venues for you. This could also mean finding sponsors.

The bottom line is really kind of an old fashioned notion in a high tech age and that is – the prize is out there is you’re willing to do the work.

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