Photography – Page 25 – Journeys of a Hybrid

March 17, 2010

Driveby Culture

Seth Godin’s blog post today “Driveby culture and the endless search for wow” really hit home with me. Godin writes:

“Should I write blog posts that increase my traffic or that help change the way (a few) people think?”

I think about this a lot – should I write about something that I know will get a lot of eyeballs or should I write about something that I’ve been thinking about that may make others think? Ironically, when I don’t think about what will attract an audience and just write from an open and honest point of view – I end up with a lot of eyeballs. And those are the eyeballs that I want to attract – the ones who I click with.

Godin goes on to say:

“More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers.”

“Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.”

We live in a culture of “shock and awe” and sound bites. We don’t read anything lengthy – we want bullet points. Magazines don’t run stories anymore – they do survey pieces – the ten best………….. We want packaging and fizz – wowy zowy. We want exotic imagery and special effects. If it doesn’t grab our attention – we’re bored and off to the next thing. We’ve become so busy clicking around and multi-tasking we hardly take notice that we’re not getting satisfied. We’re left kind of empty feeling even though we’ve just been to a smorgasbord.

Every once in a while something comes along – a simple movie with a powerful message – an image that lingers in our minds – a story that took us to another place. Timeless thoughts, ideas and imagery that continue to resonate with the human spirit and every now and then we take pause and notice. Something makes us all stop and think – beyond the glitter, the eye-candy and the headlines.

Godin questions:

“What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?”

For me the answer is just being myself – open and honest. There’s only one Gail Mooney and that’s what I have to share.

March 8, 2010March 8, 2010

Funding A Personal Project

I have learned from past experience with other personal projects that getting funding for an idea is no easy task. But I have also found that with a lot of careful planning, saving and budgeting I have been able to self fund my projects and have been compensated on many levels later on – after the projects are underway or near completion. As I continue to blog and to talk to people about Opening Our Eyes, the documentary my daughter and I are creating which involves us traveling around the world, I get asked a lot of questions. One question that is asked quite frequently is “who is funding your project?” The short answer is – we are self-funding our trip and our documentary.

I had managed to save up about 330,000 miles with Continental Airlines and another 329,000 points with American Express over the years. I was saving them for something, just didn’t know what until a few months ago when I decided to cash all my points and miles in to subsidize our journey around the world.

So far, I have exhausted all but 4,000 Continental miles in ticketing my Round The World plane ticket as well as getting my daughter and I to, from and around South America. My husband Tom donated his Continental miles to my daughter Erin for her Round The World fare. I will still need to pay for airplane tickets to Iquitos, Peru from Lima as well as for flights to Nepal from Delhi, India. That still leaves picking up the costs of air or train tickets from Istanbul to Warsaw and Moscow. I will use about a third of my Amex points to pay for the flights from Lima to Iquitos, Peru because those tickets are costly.

I’ll use the rest of my American Express points to fund some of our accommodations, along with any hotel points that I have. We’ll be staying at guesthouses, people’s homes and budget hotels whenever possible. We’ll use public transportation for getting us around once we get to our destinations because renting a car isn’t in our budget.

Of course there’s food and miscellaneous expenses on the road like Internet and admission fees. The vaccinations for the two of us have cost more than $1500 and the visa costs may reach $1000. And we’ll both need backpacks and other personal needs for the trip.

My biggest expense will be for photo/video gear but that is the purpose of the trip. I have pretty much figured out the gear that I’ll need: read my blog entry Putting Together a DSLR Video Kit. When all is said and done, including buying an additional laptop as a backup, I’ll have spent about $12,000 on equipment needs.

So, how will I pay for it? When my mother died about six years ago she left me a little money. I never really wanted to spend it and was fortunate that I never had to – so I will use it for this project and this trip. Somehow, I think she would love the idea of what her daughter and granddaughter were doing. And if she were still here she might very well have wanted to join us.

I’ll be reaching out to Canon, Apple and others as potential sponsors. I’m also reaching out to my friends and connections that I have made over the years for donations in kind. If you have any hotel points that you may not be using and would like to donate those points to our trip it would be greatly appreciated. Or any other type of “in kind” donations you may provide.

Please email: gail@kellymooney.com or call 973-543-6868

March 5, 2010March 30, 2010

Putting Together a DSLR Video Kit – And Why

I was in Chicago a couple of weeks ago and stopped by Zacuto. Zacuto is a business that has made outfitting DSLR cameras for video a specialty. They have cleverly engineered an assortment of their 3rd party add-ons that take these cameras to a higher level. They have also provided solutions to overcome some of these cameras shortcomings. Depending on the genre you are working in, documentary work, corporate, indie films or photojournalism will ultimately determine which way you’ll need to “trick” these cameras out.

I was looking for products that were designed to help with camera stability, focus aids and audio when using the Canon 5D or 7D which I will soon be purchasing. My motivation for buying these cameras wasn’t because I was moving to video for the first time, because I’ve been shooting video for 11 years and already have a high-end HD camera – the Sony EX-1. The main reason that I will be buying these hybrid cameras is that I am undertaking a global project where I will be shooting both still images and video where I will literally be traveling around the world for a three month period and I can only bring what I can carry on my back. So taking two camera systems was out of the question.

I tested quite a few items at Zacuto but finally settled on the following solutions. For my audio needs I will use my existing Sennheiser shot gun mic and lav/transmitter/receiver kit. But I decided to capture my audio independently using the Samson H4 Zoom digital audio recorder and will sync it later in post. I also opted for the EZ-Finder that is an eyepiece that snaps on over the monitor. This not only makes it easier to focus in the sunlight, but provides a point of stabilization as well. Speaking of stabilization, I have also opted for the DSLR Sharp Shooter rig that comes with a shoulder mount, Zgrip Z-mount and mini baseplate with quick release adaptor. I supplemented that rig with a FLEX-DSLR remote trigger and a 3.4 lb. counterbalance weight.

I’m glad that I personally visited Zacuto and tried out the rig – fitted to me. It felt right and fit with the way I am accustomed to shooting. A hybrid solution that bridges the still photo and video worlds. I’ll need a lighter weight tripod and am hoping to keep my Manfrotto fluid head. I’ll need to purchase a backup MacBook Pro and portable hard drives because my workflow will be tapeless and therefore redundant.

That’s going to be a lot of gear on my back. Guess I’ll be packing light when it comes to my personal needs.

February 22, 2010February 22, 2010

Standing on a 10 Foot Frozen Wave

Yesterday I stood on top of a 10 foot frozen wave looking out over the vast icy seascape of Lake Superior. I was shooting footage of this endless field of frozen waves as the setting sun turned them every shade of blue, purple and orange. It was quiet – incredibly quiet – no car or airplane noise, no voices, and no sound of splashing water, not even the sound of a bird. The audiometers on my camera barely registered a blip and yet there was audio. Even dead silence has a sound.

I’ve been on the Upper Peninsula in the far northern reaches of Michigan, shooting footage for a family biography that I’m working on. I had recorded interviews with my mother’s siblings this past summer while attending a family reunion and I had been planning on returning to capture some winter footage to illustrate the stories they told during the interviews. My mother, her siblings and her parents grew up in northern Michigan during the Depression, farming, lumbering, and fishing – pretty much doing whatever they could to survive. Times were hard and living in such a remote, harsh climate didn’t make it any easier. Everyone did what he or she had to do.

While I’ve been in the UP, I’ve met a lot of people who are doing all types of things to survive during this lousy economy. Most I’ve met have several part time jobs. A couple of times I stopped to eat at a restaurant, there would be one woman tending the bar, waiting on tables and cooking the food. Because of it’s geographic location and its sparse population, the Upper Peninsula is kind of like a frontier and the people who live here, have the spirit to go with it.

As I stood on the top of this frozen wave in absolute silence I contemplated resiliency of the human spirit in the context of my own world. Certainly my business has changed – due to technology and the lousy economy. Because of technology, I am able to do more things than I could ten years ago. Because of the poor economy, I’ve had to do more things. Most other photographers I have talked to this past year have diversified their businesses – some shooting weddings, some shooting video and some working in other retail markets. I suppose we’re all just doing what we can to get through these changing times.

So I looked out over the endless view of frozen waves and into the orange glow of the setting sun. For an instant I became fearful of where I was when I looked behind me and saw a deep crevice that I could easily fall into if I lost my footing. But then I looked ahead to the orange glow on the horizon and I felt hope and with that a sense of security because I knew where I came from and I have the heart and spirit to survive.

February 15, 2010February 15, 2010

Booking a Round the World Airline Ticket

I am embarking on a personal project with my daughter this summer. Our goal is to create a feature length documentary on “people who are making a difference”. Ordinary people who are doing extraordinary things. Ultimately we will end up with 7 stories on 7 continents – each story standing on its own as a 10 minute web video and becoming a part of the whole – a feature length film. I’ve set up a website just for the project: Opening Our Eyes. But I’ll probably talk about parts of this project on this blog as I proceed with the logistics – certainly the photographic/video filming logistics.

I spent the better part of last week on the phone with the airlines creating our round the world itinerary and ticket which wasn’t all that easy given the fact that there were two of us traveling and we were using airline miles – 160,000 miles each to be exact. As a side note – the fact that I had so many miles piled up is one small thing that prompted this trip, and when Erin became a part of this – Tom gave her his miles so she could come. That should tell you something about Tom – that he would do that for his wife and daughter.

Our initial plan was to depart from the US in mid-June, heading first to Namibia to visit a friend and then on to Uganda for our first story. Our first hurdle was that the Star Alliance airline partner that went from the US to Africa was South African Air and there were no award seats into or out of Johannesburg for the entire month of June – Johannesburg is hosting the World Cup and everything is sold out. I was told that we couldn’t connect through Europe on another carrier like Lufthansa because that would mean going back thru Europe after leaving Uganda and the rules didn’t allow this. I’m broken hearted that we can’t get to Namibia because it means that another opportunity is lost in connecting with my friend while she is living there – but it wasn’t meant to be.

The airline agent could get us to Entebbe, Uganda but in order to make that work, we had to move up our departure date to May 25th giving me a slight panic attack knowing how much I still needed to do before leaving for this journey – vaccinations, visas, lodging arrangements, not to mention getting my gear ready for filming. I’ll talk about my gear in another blog, but essentially since I want to shoot both stills and video – I’m opting to use a hybrid DSLR system because I need to pack light and can only bring one camera format. If it doesn’t fit on our backs – it’s not coming. But I digress.

Our next challenge in ticketing was going from Uganda to our next destination on the European continent. I was aiming for Warsaw or Moscow but we settled on flying from Entebbe, Uganda to Istanbul, Turkey. We’ll figure out how to go to Warsaw and Moscow on our own – that will be a piece of cake. Incidentally, there are a lot of rules on these round the world award tickets – you must keep going in the same direction (can’t backtrack) and you’re only allowed so many segments – I got answers anywhere from 12 to 16. And you can’t go back to a continent more than once – that came in handy going to Istanbul when the airline agent and I had a lively debate as to which continent Istanbul was on. I think the agent liked my creative way of solving the problem and gave me a little leeway.

In the end after many hours on the phone – we created an itinerary: NY > Entebbe, Uganda > Entebbe connecting in Cairo to Istanbul, Turkey > Istanbul connecting thru Frankfurt, Germany to Delhi, India (somehow that was ok) > Delhi to Bangkok, Thailand > Bangkok to Melbourne, Australia > Sydney connecting thru LAX to NY. The agent told me to call back the following day because all the carriers needed to make confirmations. She also told me our reservations would only be held for 48 hrs till they needed to be ticketed.

The next day, I called the airline and was told that there was a leg missing on Erin’s itinerary – Istanbul to Delhi – she corrected it and told me everything looked in order but to check back that afternoon. I did and found out that we were still waiting on Thai Air to confirm our flights from Delhi to Bangkok and then on to Australia. The agent said, “don’t worry – Thai Air is slow – call back tomorrow”. Being the worrier I am, I knew that “tomorrow” was the day the tickets needed to be purchased or our reservations would be dropped, so if there was a problem I needed at least to know about a plan B. So I asked what other airlines flew that route – Delhi>Bangkok>Melbourne. I was told that Singapore Air flew that route but connected through Singapore.

The next morning – the day the tickets needed to be purchased – I called the airlines and was told that all my Thai Air flights had been canceled but Erin’s had been confirmed. I didn’t freak out – instead I suggested that the agent route us using Singapore Air – which he did. He put a rush on the confirmation process and told me to call back that evening.

To cut to the end of the story – I literally purchased the tickets right down to the deadline hour. I didn’t get everything I wanted – but I did get what I needed. We’ll be leaving May 25th and returning August 3rd. We’ll have to purchase separate tickets to get us to and from our destination in South America sometime in August and we are still trying to nail down those story ideas and dates.

People ask me why I didn’t use a travel agent. I have been handling my travel logistics for over 30 years and my answer is – I’m the one who will be doing the flying and I want to have control over that. Even if it looks doable on paper to have a one-hour connection in Frankfurt when flying from NY to Lagos, Nigeria – even for an optimist like me – I know better than to tempt fate like that.

All total – flying 7 different airlines, 12 flight segments and traveling across 5 continents I managed to get us 2 tickets for $263.44 each – that’s for the taxes. Now I need to look into vaccinations and visas. Yesterday I discovered that my passport, which is still good for another 4 years, has only two pages left in it for visas – and India requires that you have two empty pages for their visa. Another thing to add to my “to do” list.

February 11, 2010February 11, 2010

Cultural Context and Photography

I became a photographer because of my passion for people and the cultures of the world. Photography has given me access to all sorts of people from various cultures and backgrounds. My camera is my tool – my means to my end. And that is to tell peoples’ stories through my images – whether they be still or moving.

I was going through some images this week that I had shot in Easter Island a few years ago. Easter Island had always been a destination high on my list of “must sees” and it lived up to my every expectation. It was remote and wild with a constant wind that energized me. A place in the world that somehow felt untouched, unlike so many other destinations in the world that have suffered from the negative effects of the onslaught of visitors due to their own intrigue or beauty. In Easter Island the culture still felt real.

The first few days my partner and I spent driving around the island, which isn’t hard to do because of the virtue of its size. In the main town, I noticed that most of the people I saw out and about were men. Men with exotic looks riding through town bareback on horses with their long black hair blowing in the wind. It was quite a provocative sight speaking both as a photographer and as a woman.

After attending a dance performance one evening I made arrangements to photograph one of the dancers – out in the natural environs of the island. I wanted to capture the spirit and the feeling of the people and the land. Tom, my partner and I met up with our subject who was in typical “western” attire and not made up. He asked us if we would transport his “weapons” in our vehicle as he couldn’t manage that on his scooter, and we obliged.

He followed behind us on his scooter to the location that we had previously scouted and then he proceeded to strip down to nothing. Here we were in this incredible wild environment between an extinct volcano and the sea with a native man totally naked standing in the road – applying his makeup, using the side mirror of our car. I instinctively knew that even though these were not the images that I had planned in my head – these were images that told the story of his culture in a unique context.

We went on to photograph a wonderful array of environmental portraits and at the end of the day we took a “crew” photo of our little group. And then he got back on his modern day scooter, in all his tribal glory and I took a few parting shots. It’s days like this that is why I became a photographer.

February 8, 2010February 8, 2010

Fear, Blame and Responsibility

The title of this entry alone will probably stop most people from reading on, but for those of you who’ve continued, be prepared for some cold harsh comments.

I had a lousy weekend – one of those weekends where everything went wrong – first the power steering went on my car while I was driving, then my printer broke – I got a message saying something like it was past it’s life – and then I fell halfway down the basement steps and landed hard on my elbow. My elbow is still throbbing but as long as I can move my arm, I think I’ll opt out of a trip to the emergency room because I can’t afford the medical bills – I’m already strapped by paying an annual premium of $18,000 with a $7500 deductible on each occurrence. What’s wrong with that scenario? But I’ll rant about that another time.

What really bothered me most this weekend – even with all the crap above – were some comments made in response to an entry I wrote as a contributor on the blog of my trade association. My entry was about “The Business of Video Production” and it was the last post of the week in a series of posts about video. The person writing the comments was clearly upset that his photographic trade association had been blogging about video. He was angry that so called “experts” who had themselves just recently gotten into video by buying a DSLR were claiming to be “god’s gift to video production” and encouraging members to move into video which he was sure was a terrible business move. I took offense with his words. I have been involved in video production for over 11 years and not new to the game as he implied and I don’t shoot with a DSLR but a “real” video camera and even if I did – the tool in itself doesn’t define my skills as a motion shooter. But what bothered me was the fact that he took his time to complain about a blog entry that I wrote, in my own free time with the good intentions of “sharing” my knowledge with my peers. No good deed goes unpunished.

After thinking about it, I realized that I had written something that he didn’t want to hear. He wanted to hear that the photography business will go back to the way it used to be. He was angry and he took it out on me. He needed someone to point the finger at – to blame for the poor economy and its effect on the photo business. This morning Seth Godin wrote a blog entitled “Frightened, clueless or uniformed” where he writes “In the face of significant change and opportunity, people are often one of the three.” And this was a perfect example where this person was all three.

My first reaction was to question why I should devote my time to writing and sharing with others through social media only to be criticized for it. But I’m not one to retreat and let the whiners of the world win. I was raised by a father who was a city smart kid growing up on Chicago’s West Side and a mother who grew up in the remote reaches of the Upper Peninsula in Michigan. They didn’t tolerate whiners and complainers and people who wouldn’t take responsibility for themselves. They taught me that if I wanted something, it was up to me to make it happen and if I didn’t – I had no one to blame but myself. More importantly they taught me to believe that I could achieve anything I put my mind to. And that is how I try to live my life – in pursuit of my dreams.

So my suggestion to people who don’t happen to like what I’m suggesting or writing about – make some suggestions yourself. Contribute – share – do something positive for yourself and others. Come up with solutions – find opportunities – keep your mind open to possibilities. Stop kicking the dog. Stop being angry that things aren’t the way they used to be and start looking at how things are better because of technology – and start using it to make a positive change in your life.

Life’s too short to spend it complaining.

February 4, 2010March 30, 2010

Telling Stories in Multimedia and Video

Rather than paraphrase here what I have already written, I will simply direct you to an article that I wrote for Adbase that just went online http://tiny.cc/h5kWV

Several tips on how to tell the “story” through the medium of motion to how to size images to achieve that timeless Ken Burns effect.

Bottom line – it’s all about the story.

January 21, 2010

Findings From the ASMP Motion/Video Study

ASMP recently formed a Motion/Video Study Group to explore how members have embraced video. Video has become much more prevalent in visual communications as electronic publishing continues to replace traditional print media. The increased availability and low cost of broadband has enabled and created a huge demand for video. At the same time, there is a convergence of our tools as “hybrid” cameras are capable of shooting both stills and video.

As head of the Motion/Video Study Group, I spoke at length with fourteen ASMP members who have integrated video into their businesses.

Some General Observations:

As expected, there was a wide range in responses as well as in the markets that each participant works in.

• Participants are working all across the spectrum in the video/motion sector – from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
• Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
• Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
• Almost all participants have created partnerships or work in collaboration with others – sound people, editors and camera operators to name a few. Video production is based on collaboration because of it’s many facets.
• The learning curve can be steep – especially for editing and motion graphics applications.
• There is a lot of confusion and chaos in terms of file and codec standardization.
• Ownership and copyright are handled in a variety of ways depending on the production, the market and how one has positioned themselves. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. Depending on the market – the ownership and copyright is maintained by the end client or the production company.
• Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
• All see opportunities in the video medium in almost all markets.

To see the full report please go to http://asmp.org/tutorials/getting-started.html

I would love to hear from others who have added video to their businesses.

January 18, 2010

On the Road (Again)

I’ve been doing a lot of traveling these days, quick one or two-day stays in cities all around the US. But that’s not the kind of traveling I do when I’m on a destination shoot where get totally absorbed in a city because I’m there to tell that city’s story through my images.

These days a lot of my travels are quick trips in and out of cities all around the country, giving seminars for AMSP to still photographers who are thinking about getting into video. So I rarely have time to see the “sights” of the cities and really get my bearings on where I am.

One thing I do try to do while I’m on the road is walk because that is what I do when I’m home and it helps me get clarity on the day. This morning I went out for a walk in the area just outside my hotel. As I walked by various chain restaurants and stores, I almost forgot where I was, because it could have been just about anywhere in America. And that kind of made me sad – that in the US, our towns and cities have lost their unique attributes.

When I got back to my hotel, I saw a posting from a friend on Facebook on how photography introduces you to people whose lives and stories humble you. His words really hit home because I became a photographer for this very reason – to allow me the privilege of meeting people and hearing their stories. For me, photography and my camera have always been a “means to an end”.

Then I realized, that a place isn’t really defined or not defined by its stores and restaurants but by its people. And that even though I may only be in a place for a quick overnight – I always try to connect with the people. Whether that may be a chat with a taxi driver or a waitress or with some of the wonderful people I meet when I do a seminar.

Such is my life, enjoying and being humbled by all the people and their stories as I continue my travels. How lucky I am – to be able to combine my career in photography with my passions.