ASMP – Page 2 – Journeys of a Hybrid

October 23, 2011

Being Yourself

Yesterday, I gave a talk and showed a bit of my film, Opening Our Eyes,

Opening Our Eyes One Sheet Poster 27x40" — Movie poster for Opening Our Eyes

at the PACA conference in New York City. I had been asked by ASPP to speak about the making of the film and my plans for distribution. To tell you the truth, even though I’m always thrilled to show and/or talk about the film, I was a bit nervous with this crowd. PACA stands for the Picture Archive Council of America and its member include some of the biggest stock photo agencies in the world, including Getty, Corbis, Masterfile and Alamy. I was nervous because part of my message was that I no longer needed the validation or others to get my stories to market.

I thought my message would be somewhat threatening, because I was telling the audience that content creators no longer needed the traditional gatekeepers of the past, to get their stories “out there.” That because of technology, it was possible for the individual to have a global reach and if one is willing to do the work – the prize is all theirs – meaning the monetary rewards.

I had a tough time slot to speak – right after lunch – I knew that I would be dimming the lights for the film and that is never a good thing to do in that time slot. But, Tom Kennedy had given his very inspirational talk about new media and new opportunities in the marketplace. I had heard Tom’s talk as part of ASMP’s SB 3 series this past year – and I knew that my presentation was a great follow up to his – and in fact it was almost like a case study example of what Tom was talking about.

My presentation went amazingly well and as I looked out into the dimly lit audience as the film was playing – I couldn’t see any closed eyes. I felt that I made a connection, and that perhaps in some small way, I had made a difference. Maybe, I just got people thinking about what they could do to make a difference in their own lives. And maybe I had influence beyond that. But, I know that I stayed true to myself. My intent was not to come off as threatening – but I did want to make people feel a tiny bit uncomfortable. It’s when we get uncomfortable that we push ourselves to a better place.

My message was simple. Someone doesn’t need to lose – in order for someone else to win.

October 13, 2011October 13, 2011

Women and Photography

I have to get something “off my chest”, so forgive this mild rant.

Yesterday, I attended a conference in NYC. It was a trade show geared to video production with an educational track. I was sitting in on one session and there were only a handful of people in the room – I’d say less than 10. I was the only woman in the room. The instructor went to each person in the classroom and asked them what they wanted to learn from his workshop. He went to everyone in the room – but me!

I was sitting next to my partner, who is also my husband. I suppose the instructor decided that he didn’t need to ask ME that question. I didn’t count. Maybe because we were together and he felt that he only needed to ask one of us. But if so, why not ask me? I felt invisible. It was an all too familiar feeling that I have had in my 35-year career as a photographer and now a filmmaker. But I couldn’t believe that I was still feeling invisible after all that I’ve accomplished in those 35 years.

When I started my career in photography, it was definitely a man’s world. I was one of six women at Brooks Institute and the only woman in my graduating class. I fell in love with a “Brookie” and we headed back East to make our fame and fortune in photography.
We’ve done a lot of jobs together over our 35-year partnership and we’ve done a lot on our own. I needed to do my solo gigs because I felt I had to prove to myself that I could deliver the “story” or the task on my own. When I worked with my partner, it was always assumed by the client or our peers that I was the rep for my partner – never the photographer. People have always asked us why we refer to each other as partners rather than husband and wife – that’s why.

Perhaps that’s why I try so hard – but then again maybe that’s just my nature. And maybe because I always give it my all, I can’t help but be surprised when I’m treated like I’m invisible. At this point in my life, I can either let it bother me or I can think about who I am and what I’ve done and contributed to my profession. I focus on that and I take every opportunity to share and talk to young people – women and men.

The irony is, in photo schools these days the women far outnumber the men, yet there are still instructors out there like the one that I encountered yesterday. I have to ask myself why? I do know that in giving seminars over the last two years for ASMP, I would consistently get comments from women telling me how refreshing it was to have a woman teaching tech. But they also told me that I wasn’t intimidating like some male teachers they’ve had.

So what’s the point?

I only have one point and that is don’t hire me because you need to fill the slot with a “female” – hire me based on what I’ve accomplished. Hire me for who I am. Think past the gender and teach your children well.

September 30, 2011September 30, 2011

Resources, Sharing and Good Karma

I love the time we are living in. If there is anything I want to find out about – and I do mean anything – and I can get “connected” online – I have access to a universe of information. For someone like me who always has a hundred questions running through my mind – it’s like the “time of Aquarius” – only better.

This morning I was poking around ASMP’s CameraCake, a cool new social bookmarking site. It’s kind of like getting references to all sorts of interesting people, ideas and services from your colleagues. I posted a link to a great new online magazine that I had heard about from friend, David Sanger on Facebook.

So, now that information and link to Once Magazine will be shared with a lot more photographers and motion shooters than if it just appeared on my blog. Why all this sharing? I don’t know, but I do know that when you give, you get more in return and on many levels.

I spent two years, giving seminars for ASMP about transitioning to video. In those two years, I got a lot of emails with questions from photographers as they added motion to their businesses and I hope I answered each and everyone. I’ve also shared a lot of info about video on this blog . That’s why I started it and titled it “Journeys of a Hybrid”, almost 3 years ago – it was a journey for all of us. I’ve recently started offering seminars in The Business of Video, because I see there is a hole to fill. There’s plenty of “HDSLR” workshops out there, but rarely do any provide practical business models and/or guidance that speaks to the new media opportunities that are opening up in the hybrid area.

Giving seminars doesn’t provide me a living but it does help me in a business sense because by providing knowledge to my competition and people just starting out, I am helping all of us to sustain a decent living, working in a creative trade.

I also like to share because it makes me feel good. I’ll be speaking at the PACA conference on Oct. 22nd, in New York. ASPP asked me to talk about my film, Opening Our Eyes in a seminar entitled “Passion to Profitable Distribution”. I’m delighted to do that because there’s nothing I like doing more than talking about what we as creatives are capable of doing and the global reach we have as individuals. It’s an empowering time.

I’ll close with one small request and that is to share this link to our recently launched
campaign for Opening Our Eyes on IndieGoGo. The film is finished and is already making a difference, but we need to give it a push in order to “get it out there” and to be seen.

As Marian Kramer, one of our subjects said “We just have to shine each other up.”

March 2, 2011March 2, 2011

Open Yourself to Possibilities

Thank goodness February is over. It’s been a long, cold, snowy winter here in New Jersey and February felt particularly brutal. I can cope with cold weather pretty well but “cabin fever” can be deadly for me. And last month it almost killed me. I had been in isolation editing video for 14 hours a day – every day. It was almost inhuman.

This weekend I headed down to Philadelphia to present a seminar at

ASMP’s SB3. It was just what I needed. I needed to connect with people. Conferences like SB3 are meant for stimulation and learning and everyone walks away with their heads exploding with new ideas – attendee and presenter alike. But I walk away with so much more. What I get from interacting with people, learning from them, sharing with them is immeasurable.

Some things that stuck with me:

“Be awesome” Colleen Wainwright

“Hang out with people better than you” Blake Discher

And from Tom Kennedy
F.A.I.T.H

Freedom – to see – to be open to opportunities
Authenticity – be yourself
Intentionality – live intentionally – be proactive
Trust – in yourself
Hospitality – be open to the world

And I learned about a blog that truly resonates with me The Art of Non-Conformity
As all the conversations still run through my mind, I remember one in particular. I was speaking with someone who had taken his own path – traveling a lot before going to college and pursuing other passions in life before settling down on a career. He wanted to know if I would mentor him but he had so many questions, he was concerned he would infringe too much on my time. I smiled and told him that I was quite accessible and to feel free to call anytime. And that I’d let him know if he was wearing out his welcome He smiled back and said, “you have a hard time saying no don’t you?” My answer to him was “yes” and that I liked that word much more. It opens up so many more possibilities.

If you haven’t attended on of the three SB3 events – there’s still one more in Chicago April 1- 3. Check out what people are saying on Facebook. And then come and join us in Chicago and prepared for lots of “ah ha” moments. It could be life changing. You just never know.

January 25, 2011January 26, 2011

Just Say Yes

This past weekend at ASMP’s SB3 conference in LA, a young woman came up to me and said that I had given her an “ah ha” moment. I asked her why and she reminded me of what I had said at a panel discussion the evening before. A photographer had just told a story of how he saw himself in very specific terms as to what type of photography he did – he saw himself as wearing one hat. But a client came to him with a job that didn’t fit into his norm and so he turned it down. Then the client came back a few days later in desperation and asked him to please reconsider and he did. The job ultimately turned into a lucrative and regular gig and he learned a powerful lesson and that was to open his head up more to possibilities.

I was in the audience and the moderator asked if anyone had a response to this story. I said that I was really into saying yes more at this point in my life and career and that when I did, the universe was opening up and really great things were happening. I could go on to list a number of examples of some good things that have happened but the point here is that negative energy breeds negativity and positive energy breeds hope and change and positive results.

It’s pretty tough these days to stay positive, with the photographic industry in a state of flux and the lackluster economy but it’s not impossible. Some things I have found that help me stay positive are simple to implement in your life and others take a bit more practice.

For starters, stay away from the groaners and moaners who spend their time complaining. That negativity is contagious – so get as far away from those people as you can.
Find something you do like and cultivate that passion. It will show. You’ll start to talk about it and people will be attracted to you because of it. That attitude is contagious as well but is an attitude that you want to “catch”.
Embrace learning. Growth always has hope and hope will renew your spirit.
Learn to let go of the things that don’t work out. God knows I have had to abandon many expectations but I try to move on and replace them with new ones.
You can’t control what others do to you but you can control how you react. Empower yourself with that thought.
Think good thoughts in those moments right before you drift off to sleep. When you are sleeping your subconscious takes over and if you have positive thoughts running through your head just before you go into that subconscious state – that is what will be reinforced.
When you are feeling low and nothing seems to be working – find something that is working and be grateful for that. And know there are certainly others in the world that are far less fortunate than you.
Always remember that life is the greatest gift of all. Embrace it, cherish it and make every day count.

When you say yes, you at least have a chance at a positive outcome. When you say no – you’ve closed the door. My reward that weekend was knowing that I gave someone an “ah ha” moment. Who knows what may come out of that? What a powerful thought. What a powerful word.

There were all kinds of “ah ha” moments this past weekend in Los Angeles at the SB3 conference. There’s another SB3 conference in Philadelphia coming up – February 25-27. Come and join others who embrace the positive notion of growth, hope and change.

January 11, 2011

SB3 – Get Inspired

If you haven’t registered for the ASMP Strictly Business 3 conference yet, I would highly suggest that you do so. They will be held in three locations starting next week: January 21-23 in Los Angeles; February 25-27 in Philadelphia; and April 1-3 in Chicago.

There’s an incredible line up of speakers presenting workshops on pricing, estimating, copyright, workflow, strategic career planning, successful portfolios and branding and video production. I’ll be presenting two workshops: “Thinking in Motion” and “Shooting Video with the DSLR”.

Branding expert Colleen Wainwright will deliver her keynote “Making People Love You Madly: Selling Yourself in a Postmodern Marketplace”. Tom Kennedy, whom I’ve know since his days at the National Geographic Magazine will give a keynote “Learning New Skills for the Changing Media Landscape”.

This conference series is meant for everyone, not just photographers who are beginning their careers. In fact, I think that photographers who have been in business for many years will benefit equally, if not more than a shooter who is new to the business.

I have been in business for over 30 years and I have found that one of the most dangerous things that can happen to a creative person, is for them to become complacent, especially in a business like photography. It’s even more deadly to become complacent these days in our fast changing world of technology. We not only need to stay current with our skills, we need to keep our vision fresh.

When I got into video and motion more than a decade ago, I was looking for something to excite me. I felt that even though my business was successful and that I had accomplished many of my creative goals, the spark was getting dim inside me and at times I felt like I was reinventing the wheel. So, I set out on a learning curve and have been soaking up information ever since.

I love to learn and I have found that the more I wonder and grow, the better off I am creatively and the more successful I am in business. I’ve also found that networking and collaborating with my peers has opened my eyes to all sorts of possibilities that I never knew existed. I think that’s what makes the SB3 conference so powerful – the sharing of information with our peers. You don’t get that from online learning.

We live in a time where anything is possible. Come to SB3 in LA, Philadelphia and Chicago and be prepared to be inspired.