creative – Page 3 – Journeys of a Hybrid

May 4, 2011

Change

Change Who likes change? Other than needing a change of scenery every now and then, change is usually tough to take. I grew up with change. My family moved 10 times before I got out of high school.

Gail in kindergarten — Kindergarten, Chicago, IL

I was always the “new kid”. (Hint: I’m in the second to last row. I was also the “tall kid” even in Kindergarten)

No, my dad wasn’t in the military and we weren’t on the lam – he was just climbing the corporate ladder. He’d get promoted or there would be a new sibling and we’d move to a bigger house or he’d get promoted and transferred and we’d move to a totally different place leaving our friends and familiarities behind.

I’m not complaining, nor saying that I feel slighted by having that constant change in my life. It was the life I knew and I suppose I always looked at it with open eyes and curiosity about what was next to come. Of course, if I thought about the friends and sometimes family that I was leaving behind, it made it much harder.

Perhaps growing up in a constant state of change made me more flexible in dealing with all the changes affecting my business these days. Both still photography and video production have been profoundly changed by a bad economy and technology. Kind of like a double whammy. At least with technology the sword cuts both ways and also provides opportunities. It’s usually during the tough times when the economy is bad when innovation happens. Sometimes people just have to be forced to make changes in their lives, even if what they have been doing hasn’t been working. I was asked to speak at Cal Poly on the theme The Role of Mass Communication and Media Technology in Today’s Global Economy: A Multidiscipline Approach. Specifically, they wanted me to talk about how I was using technology to communicate in a global market. I started thinking about how this past year I had vigorously embraced new tools and a new business model, integrated with the Internet and social media to create a mixed media project that will ultimately result in a feature film, a book, an e-book and maybe even an exhibition. I didn’t have a big team behind me, nor did I have a lot of money. We had a two-person crew- myself and my daughter, an editor and my husband working the PR, the social media and the back support. We raised some money on Kickstarter with the help of our backers and we’ve had musicians offer us their music and talents to our film. We are extremely grateful for all of the support worldwide and it could never have happened without advances in technology.

The fact is that we live in such an amazing time where something like this is even possible. It is a time of empowerment for the individual. Technology is democratizing and is leveling the playing field especially in terms of distribution. The locks are gone and the gates to distribution are open and affordable. Within a month of uploading the trailer to my film on Vimeo, it has been played in 95 countries – that’s almost ½ the countries in the world. What a staggering thought in terms of mass communication!

Going forward my ultimate plan at this point in time is to distribute the film through iTunes or Netflix and DVD’s through Amazon. More importantly, I would like to set up 100’s of screenings in communities all over America – maybe even all over the world – and use the film to move people to action. Kind of like a grass roots effort to motivate people to make a difference in their communities. Imagine what kind of an effect that would have if it spread virally through the world. Just Imagine.

April 27, 2011April 27, 2011

Validation No Longer Necessary

There seems to be a prevailing attitude of doom and gloom. We have an economy that can’t seem to turn itself around and we’re bombarded by change that technology continues to thrust upon us. We’re scared to death of the unknown and nobody seems to know what to do next and how to make any money doing it.

Yet, I’ve never been more hopeful in my life. Why? Because I no longer need someone else to validate my ideas – and that is a powerful notion. Those of us in the communication business seem to be particularly fearful. Some believe that the “news” business is dying because print publications – newspapers and magazines are folding every week. But the “news” business is not dying – it’s just being delivered in another way – electronically and globally. There are no longer just a few gatekeepers with a lock on the playing field.

Human beings are social animals and we will always have the need to communicate with each other. These days we can communicate with one another globally. An idea or creation can be shared around the world in a matter of minutes. Think of the power in that and think of how we can use that power and the opportunities it presents. I could digress into a discussion on the ethics of this thought but I’d like to focus more on the reach and influence that each one of us has in creating awareness.

Many of us get enamored with the latest devices that enable us to deliver and receive information with speed and ease. As technology’s exponential growth continues to change our lives in every way imaginable, we will constantly be incorporating and upgrading new gadgets and devices as part of our lives. We need to be mindful that these “toys” are merely enablers and that each one of us can use these tools to create and distribute our words, images, designs and ideas across the planet.

I think that we as creative’s or journalists underestimate ourselves sometimes. Perhaps because we chose professions that aren’t lucrative – at least in terms of money. However, what one is paid doesn’t necessarily correlate with one’s worth. We live in a time now where we can use our creative skills to really make a difference and to tell the stories that we feel need to be told. Mass communication has been democratized. We no longer need the traditional gatekeepers to validate our ideas.

I never would have dreamed that I would be able to circumvent the globe, create a documentary with only one other person in my crew – my daughter and then distribute it internationally. I never imagined that I would have the power to create awareness on a global level like I did when I uploaded my trailer to Vimeo. In a little more than a week’s time people in over 72 countries had played that video. Now in less than a month’s time, that trailer has been played in almost half the countries on the planet. Staggering thought.

This was not a commissioned project by a network or a motion picture studio. If I had waited for that – it never would have happened. I assigned myself. I was able to fund it by using my airline points, hotel rewards and doing trades with manufacturers for equipment. I also successfully raised money via Kickstarter a crowd funding site that made it possible for me to hire a professional editor. My daughter and I have been building an audience for our film since we started blogging about our journey. Our readers got more and more engaged as they followed us on our 99-day adventure around the world. They spread the word through Facebook and Twitter and via their own blogs and pretty soon word of our project spread virally. That was precisely our goal. To use our tools and skills to create a film about the change makers of our world so that others would be inspired and motivated as to what they can do.

I often think about how things in my life and in history would have been different if we had the Internet when I was growing up. For starters it would have had a huge effect on the Civil Rights Movement of the 60’s and the Vietnam War. But everything happens in its own time and when it is meant to happen. Change can be scary or it can be embraced and sometimes both at the same time.

Never stop dreaming. Never stop learning. Always listen to that inner voice. Then use the means and the tools of the day to do the dance you are meant to do.

April 25, 2011April 25, 2011

The Story and Hereafter

I recently watched the movie Hereafter, another film where Clint Eastwood shows his amazing creativity and ability to tell a story. It’s a film that lingers in your mind and keeps you thinking on many levels.

The official synopsis:

“A drama centered on three people who are haunted by mortality in different ways. George (Damon) is a blue-collar American who has a special connection to the afterlife. On the other side of the world, Marie (de France), a French journalist, has a near-death experience that shakes her reality. And when Marcus (Frankie/George McLaren), a London schoolboy, loses the person closest to him, he desperately needs answers. Each on a path in search of the truth, their lives will intersect, forever changed by what they believe might-or must-exist in the hereafter.”

It’s actually three stories that come together at the very end of the film. Eastwood and writer Peter Morgan (The Last King of Scotland. Frost/Nixon) were brilliant in the way they introduced us to the characters in one of the stories within the movie. We see two adolescent twin boys in a photo studio having their portrait taken. The photographer is chatting them up, trying to get expressions out of them. We know within the first minute of dialog how vastly different the two boys are, even though they appear to be identical. A simple yet powerful way to set up the story for that particular part of the film.

The cinematography was extraordinary and a reason in itself to see the movie. In the beginning of the movie is some of the most vivid underwater cinematography I have ever seen as the camera captures the ravages of a tsunami. The footage was vivid and real, yet poetic and surreal at the same time. It was also incredibly intimate. In fact throughout the entire movie I felt like I was inside the film or a part of it because of the intimacy of the cinematography. I’d like to watch the film again and just try to look at it with my eye on the craft of cinematography.

As far as the story structure, it’s not easy to make a film that is made up of separate stories, yet connected in an organic way. Connected in a way that makes sense to the viewer and doesn’t feel forced. One great example of a film that does this well is Love Actually. Eastwood also pulls it off in Hereafter. He is a master storyteller and he seamlessly brings us back and forth between the three stories leaving us wondering how at times how they are connected to one another yet not being distracted by it.

I’ve been reading a lot about storytelling and story structure lately and I can appreciate when I see it done well in a film or a book or even at a party. I think sometimes we take the art of storytelling for granted because when it’s done well it goes unnoticed. Go see Hereafter. Clint Eastwood continues to amaze.

April 18, 2011April 18, 2011

Snapshots With Words

Many of you have probably heard me say “still images are moments in time” and “video is time in motion”. I think and I shoot differently in each of these mediums.

It is kind of like the difference between poetry (or the lyrics of a song) and prose. In a poem, just as with the lyrics of a song, each word must “say” a whole lot just like a still photograph must convey everything in that one moment in time. When writing prose you have all those other words to connect your thoughts. To be honest, I never took any writing courses in college and I did not find myself reading books of poetry in my off time. But I did listen to a lot of music back then – still do – and there’s not a lot of difference between the lyrics of a well-crafted song and those in a poem.

When I was traveling last summer, I found myself mentally capturing images in my head as we went from destination to destination. I started to type out these random thoughts on my blackberry and because of the nature of that device and the tiny keys, I typed out my thoughts in abbreviated fashion. My intent was never to share these thoughts with anyone, let alone pretend that I could write poetry, but I did share some of them, reluctantly and with trepidation, “testing the waters” so to speak. I felt like I was standing on the edge of a dock and dipping my toe into the water while a friend egged me on and encouraged me to jump in.

I’ve continued writing my snapshots with words but I’ve become a bit more self-conscious these days with sharing these thoughts. Perhaps I’ve become more guarded or maybe just too self-conscious to share. I suppose that’s ok because what is most important is that I don’t let my own inhibitors and doubts stop me from writing. When I first started writing down these words or poems or whatever label you want to put on them, perhaps I needed to share them with someone else. I needed to test the waters and when I did I got the necessary encouragement to jump in.

These days I try not to define myself too rigidly as to who or what I am by definitions and labels like photographer, filmmaker, writer or poet. Ultimately, I use whatever tool works best to express the thoughts and stories that run through my mind. I continue to stick my toe into unfamiliar water and every now and then I get brave enough to jump in thanks to a little encouragement from my friends. I think we all need that in our lives – someone who we know we can bounce ideas off of without the fear of ridicule. As one of the subjects in my documentary beautifully stated “we’ve got to shine each other up”.

March 31, 2011

Believing in the Impossible

It’s such a big leap isn’t it? To really believe that anything is possible. For me it’s far easier to believe that anything I put my mind to is possible than to think that everything is hopeless. It’s a simple mindset and a way of life.

Think about it for a minute. When you are convinced that you have the ability to make the impossible – possible – then you will put your dreams into action. You will take that chance and by doing so you are creating your own reality instead of reacting to what others have created for you which may not be in your best interests.

I’ve never been a big fan of hearing “you can’t do that” or “it won’t work”. Those are fighting words to me because no one can predict the future – so I find comments like that offensive to my very being. I’ve come up with my own theories about why there are so many naysayers in the world. One theory is that misery loves company and because there are some people who stop themselves – they seem to take comfort in deterring others from their dreams.

Stay away from the naysayers and remind yourself that they don’t know the future – nobody does. Hang around people who are crazy enough to brazenly go forward and pursue those thoughts and dreams that live deep inside themselves because they are listening to their inner spirit.

They say the spirit inside never ages. I believe that and I know when I feel aligned with my spirit because I feel child like – filled with wonder, curiosity and belief in myself and my dreams. When I tell people about my wild notions, they get caught up in my passions and spur me on. These days with social media we have the power to turn one person’s simple idea into a collective thought – into a possibility. Imagine the power in that thought. That’s the power of the individual to create change and change starts with that one crazy thought that someone had who listened to their spirit inside.

Let’s hear some of your own crazy notions. Who knows it just may spark something in someone and change their life.

March 28, 2011

Editing a Trailer – Part II

First let me thank everyone for his or her comments and suggestions. It’s very difficult to cut a short trailer because I’m so close to the story(s) that it’s hard not to make assumptions or see the obvious. I’ve always found that getting feedback from people is important at a certain point in the process. I want to be far enough along in the edit that it’s “almost” there but not so far that I’m reluctant to change things.

My first impulse after reading everyone’s comments was to take all the suggestions to heart and I started implementing the changes. I quickly realized it was starting to feel like a corporate job that had been designed by committee and it was somehow missing the mark. I was trying to cover all bases, trying to please everyone and I was losing sight of my own insights.

I took the weekend to revisit the trailer every now and then, in between socializing with my brothers and sister and their families. It was the first time we had all been together since my mother died, over 7 years ago. My brother was up from Florida and it was his kids first time seeing snow. It brought out the kid in all of us – throwing snowballs and sledding down our front yard, which is pretty steep, and not for the timid.

As usual, taking a break from the technology brought everything back into perspective. This morning I knew what I needed to do. I shuffled some things around, cut 20% out, adjusted the sound and the text and came up with something I think that I can live with. It’s not perfect but like Maggie says in the trailer “If I waited for things to be perfect, I never would have done it”. So I’m throwing this out to the universe and see what transpires.

http://www.vimeo.com/21598761

Thanks again to all who took the time to watch and comment on my previous renditions. I appreciate your comments more than you know. Occasionally, when I’m at a conference or another professional event, someone will come up to me and thank me for what I share in my blog or tell me that something I said inspired them. The truth is it works both ways because I get so much in return.

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March 24, 2011

Editing a Trailer

Like anything else the best way to learn how to do something is to “see” how it’s done. I wanted to create a trailer for my documentary. I’m working with a professional editor on this project but while he is getting acquainted with over 160 hours of footage, I wanted to challenge myself to see if I could create a trailer.

For me, it’s always much harder to edit a very short piece. Everything becomes more critical – every cut – every shot – every sound bite and sound effect – every slate and every high and low in the music. And trailers are the ultimate shorts. You need to peak someone’s interest and make them wanting more.

I started paying attention to the trailers on DVD’s and online. I watched them to see how they were constructed. I analyzed them and paid close attention to things like sound effects, music and slates and if it made me want to see the movie. There were a couple of trailers in particular that I really liked, each for different reasons. One trailer was for the film I Am. This trailer gave me some ideas on how to use music and text to deliver the story idea in a concise way and get people’s attention. I also liked it because it was just vague enough to intrigue me but not to confuse me. Another trailer I like is Dennis Connor’s Breaking Boundaries; the Art of Alex Masket. There are a lot of things I love about this trailer. Dennis’s subject Alex Masket couldn’t communicate verbally so Dennis blended visuals of Alex using other people’s sound bites as the narrative. He also had a beautiful jazzy musical score composed for the trailer.

My challenge was that I had to make a trailer for a film that was about 11 stories. The first thing that I needed to remind myself was that it really wasn’t about 11 stories. It was about 11 people but ultimately one story. With that thought I started pulling together my strongest sound bites. One benefit of spending all that time editing the past few months was that I was very intimate with the interview footage and I knew where to look for the gems. I was looking for provocative remarks that left one wondering and they needed to be short and to the point.

Once I got the stand out sound bites on a timeline I started looking for some live action footage and other b-roll. Then I began to interweave the appropriate visuals with the sound bites – pacing them – giving the piece a bit of time to breathe. I also added slates with text to help tell the story.

Once I got it down to a reasonable length – in my case 3:45 – which is still a minute too long – I started looking for the perfect music. I came across Neosounds.com a royalty free music site with some of the best RF music out there. Picking music for me is like picking wallpaper, going back and forth until everything starts to sound the same. After making a few painful decisions, I integrated my musical choices into the timeline. There was still something missing and that was sound effects. There are hundreds of great free sound effects that come with Soundtrack Pro. I picked a couple of them to boost and emphasize certain spots in the trailer but I wanted to keep them subtle. For example I used a sound effect of a motorcycle in one spot and a jet engine taking off in another.

What has resulted from this exercise are two variations of a trailer. I am sharing these both with everyone because I would like feedback. I don’t want to influence opinion here, other than to say one trailer has a bit of more information than the other. One is also 15 sec. longer. Any and all comments are welcome.

Which one should I use?

Watch the links in this order.

http://www.vimeo.com/21241911

http://www.vimeo.com/21376387

March 9, 2011

I Must Have Been Crazy to Think I Could Do It

….But I did. Last night I shipped 3 hard drives with almost 5 terabytes of media to my editor. After 2 very long months of extremely long days – every day – I got through the “first edit” of my documentary. It’s by no means finished, there’s a lot more editing needed to cut it down by half, there’s music to be composed and a narrative that has to be written, but I take great joy in the fact that I got through this part of the process – because it damn near killed me.

When shooting a documentary, you don’t work with a script or a storyboard – or at least I don’t. I have a pretty solid idea of the “story” when I set out to shoot, but there’s always twists and turns with every situation and every interview. But I love surprises and I make room for serendipity to happen. What results is a lot of content that needs to be crafted and arced into a story. And I’ve just finished defining that story and laying the foundation.

It hasn’t been easy. In fact there have been times when I’ve wanted to walk away from this because it was so overwhelming. Trying to tie 11 different stories into one, and looking through 150 hours of footage multiple times can be overwhelming for a team of editors, let alone one individual. I’ve also had my share of low moments these past few months with a grant application rejected and a broken promise by a friend, but somehow I got through it. I got through it because I had desire.

Having a strong desire for whatever it is one wants to achieve is essential. Many times we say we really want something, but that is far different than having a true desire to make something happen. In order to stick to something (anything) and follow through with it – no matter what – that desire must be strong and come from within. It’s something that can’t be copied, taught or faked – you either have it or you don’t. It comes when you are true to yourself.

It’s hard to stay true to yourself. Many times, well meaning friends or spouses try to distract you from your purpose. I see this happen a lot when a significant other, who may not understand that in the creative world, the line between work and pleasure is quite blurred and sometimes may feel somewhat resentful of all the time their partner spends on “work”. I’m lucky in that my husband is also my business partner and has a full understanding of those blurred lines between work and pleasure. He also knows that when I have such a strong desire to do something, that he shouldn’t get in the way of me following that desire. That is truly selfless and well meaning.

Since beginning this lofty project, I’ve gotten a lot of calls from people who are in a slump for one reason or another. They look to me for some kind of guidance. I don’t really know what to say, other than to tell them to listen to their true self – the one underneath the clutter of the ego – and to trust what it tells you. If I get one of those calls during one of those low moments in my life, I try really hard to stay positive even though I feel like a big fake, because I’ve temporarily succumbed to my own self doubts. At those times, I try to be utterly honest, relaying the bitter with the sweet and say that bad times don’t last forever. But you have to let your spirit shine.

I wrote a blog once about the human spirit. I feel that the spirit inside me is ageless. I know when people come up to me and say “you look good” – what they really see is my spirit – which never gets old because I keep it alive. When I’m true to myself, my spirit soars and I look back at my defeats and rejections with a different understanding and acceptance.

So today, with my spirit in tact and my desire ever so strong, I rejoice in the fact that I accomplished something – something that’s really meaningful. That brings a big smile to my face and great joy in my heart. What a feeling – it’s priceless.

March 2, 2011March 2, 2011

Open Yourself to Possibilities

Thank goodness February is over. It’s been a long, cold, snowy winter here in New Jersey and February felt particularly brutal. I can cope with cold weather pretty well but “cabin fever” can be deadly for me. And last month it almost killed me. I had been in isolation editing video for 14 hours a day – every day. It was almost inhuman.

This weekend I headed down to Philadelphia to present a seminar at

ASMP’s SB3. It was just what I needed. I needed to connect with people. Conferences like SB3 are meant for stimulation and learning and everyone walks away with their heads exploding with new ideas – attendee and presenter alike. But I walk away with so much more. What I get from interacting with people, learning from them, sharing with them is immeasurable.

Some things that stuck with me:

“Be awesome” Colleen Wainwright

“Hang out with people better than you” Blake Discher

And from Tom Kennedy
F.A.I.T.H

Freedom – to see – to be open to opportunities
Authenticity – be yourself
Intentionality – live intentionally – be proactive
Trust – in yourself
Hospitality – be open to the world

And I learned about a blog that truly resonates with me The Art of Non-Conformity
As all the conversations still run through my mind, I remember one in particular. I was speaking with someone who had taken his own path – traveling a lot before going to college and pursuing other passions in life before settling down on a career. He wanted to know if I would mentor him but he had so many questions, he was concerned he would infringe too much on my time. I smiled and told him that I was quite accessible and to feel free to call anytime. And that I’d let him know if he was wearing out his welcome He smiled back and said, “you have a hard time saying no don’t you?” My answer to him was “yes” and that I liked that word much more. It opens up so many more possibilities.

If you haven’t attended on of the three SB3 events – there’s still one more in Chicago April 1- 3. Check out what people are saying on Facebook. And then come and join us in Chicago and prepared for lots of “ah ha” moments. It could be life changing. You just never know.

February 9, 2011

Grow or Die

I’m borrowing the title from Ian Summers, a creative coach and visionary. Through personal sessions with Ian as well as from his writings, I’ve learned that there is joy in any exploration, especially the exploration of the creative self. Ian expresses what he does more beautifully on his blog: Heartstorming

“ I co-create an environment where people are safe to bring what they love and what matters to come into being by being a compassionate teacher and expressive painter.”

There is so much to learn simply because it’s such an amazing age we live in. I try to take advantage of that and embrace new skills and knowledge to further my creative self. Learning and exploration is a necessary ingredient in my life. It stimulates me, it brings me wonder and joy and it empowers me. The more I learn, the more I grow, and the more the universe opens to me and sets my creative spirit free to be the one I am meant to be. Learning is happiness.

Here are some links to some wonderful sources for learning – some technical and some inspirational – but all valuable in their own way.

To start with don’t miss Selina Maitreya’s Clarion Call 2011, a free 2-day professional photography telesummit.
I’ll be on at 10AM Friday, Feb. 11th.

If you’d rather have the benefit of networking face to face with your peers then sign up for ASMP’s Strictly Business 3
Next one coming up is in Philadelphia Feb. 25-27, 2011.

Here’s a few a my favorite links to continued learning:

Video Vimeo School – Tutorials, articles
Creative Cow – Tutorials, forums, articles
2 Pop – Forum, articles
Ken Stone –Tutorials video

If you have any real or virtual places that you frequent to learn, please feel free to share.

The key of course to learning is to apply the knowledge that you’ve learned. So be ready to grow when you set out on your explorations of learning. Embrace that thought and ready your mind to be open and receptive to new ideas and ways of seeing.

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