digital video – Page 2 – Journeys of a Hybrid

March 4, 2012March 4, 2012

Paying it Forward – It’s Amazing

I got the best email yesterday. It was from a young man who had attended a seminar I had given at Yale for ASMP on “Should I Be Thinking of Video”. I remember that evening well. I had recently returned from a 3-month journey circling the globe with my daughter creating a documentary on people making a positive difference in the world.
I was still very much in the same head-set that I had been for the past few months – one full of peace and belief in myself. I had just come off an intensive period where I was “walkin’ the walk” and I was practicing what I preached.

The young man, Brian, wrote, that he had attended my seminar with his father, who was a photographer and that he, himself had grown up wanting to make movies. So, my seminar was a perfect combination for them. Then Brian wrote “That night you inspired me.” My heart jumped when I read it. He went on to remind me of things that I had said that evening – about overcoming fears in order to realize your dreams – in my case traveling the world to make a movie. Leaving the known behind – for the unknown. Telling yourself “yes” instead of giving yourself reasons not to.

Brian said that he had recently landed his first job of his career as a structural engineer. He loved it, but he also had a great desire to travel. That night he went home and furiously “googled” anything about traveling the world and beyond. He came across the website of “Engineers Without Borders” and as serendipity would have it, they were having their monthly meeting that week.

To make a long, but interesting story, short, Brian went to that meeting that week, and talked with some people during a break who were organizing a trip to a village in India.

Then they invited him to go with them in February. He was astounded. And then he did the same thing many of us do in similar situations – he started giving himself every rational reason why he shouldn’t/couldn’t possibly do something like this. In Brian’s case – how could he ask his new boss for 3 weeks of time off?

That night when Brian heard me speak, was about a year and a half ago. In the email he sent to me yesterday, he talked about spending the last year editing his 15 hours of footage, down to a 40 minute piece. He told me that it hadn’t been easy and that he frequently read my blog posts where I had written about my similar experiences with post-production – magnified. What I had shared had helped him through it – angst and all.

My favorite line in his email read:

“So, I’m finally done with my movie, although there’s things I wish I had done differently, I did my best and I’m glad it’s finished! The final product is one thing, but the journey to get there is another, and the past 18 months have been such an amazing experience for me! I owe it all to you! Sorry for the long email but I’ve been waiting 18 months to tell you my story!!”

Brian just launched a Kickstarter campaign to send another engineer to Nepal for a similar project. You can find out more about it here: http://www.kickstarter.com/projects/videotaping/welcome-to-abheypur-the-movie

I think back on that evening and the year and a half in between. I’ve gone through two tough winters, doing the kind of work that needs to be done, but nevertheless takes its toll on my heart and my soul. That evening, my spirit was alive and well. Brian and others felt it and it moved them to a place they wanted to be. And now, after a tough winter, that same “energy” has come back around to me through Brian’s email. It has reminded me to stay the course and stay on purpose. Thanks Brian.

February 28, 2012February 28, 2012

Looking Back

Today, I’ve been looking back through two year’s worth of blog posts that I have written. Wow – I’ve written a lot! I really surprised myself at just how much when I started gathering the content that I had written in regards to the making of my documentary, Opening Our Eyes. I’m putting together my 2nd ePub that will be a companion to my first ePub, recently published on Amazon and Barnes and Noble.

My focus is centered on the “craft” and the making of the film, and I talk about everything from “the gear” I put together for our 99-day journey around the world to the distribution process for the final film. A bulk of the content has already been written with photographs ready to upload and links. It’s just a matter of consolidating the information and presenting it in a more concise way.

Earlier in the year, I paid my dues in the learning department when I put together the first ePub. After my experience working with a professional formatter, I quickly realized what not to do. One big thing I learned was not to get too heavy with the images because the first generations of Kindles have only b&w displays. I also learned not to create intricate designs in Pages because later I had to undo all the work I had done for a PDF version of the printed book.

I am amazed at how much I have written over the last few years. It was interesting to look back through some of my blog entries, and see how I was “processing things” at the time I was writing those posts. I’ve never really kept a journal before, accept for a one year period in my life, between the ages of 19 and 20, when I was making my first journey around the world.

I’m really happy that I have archived these stories and records of my life, but that’s not what motivated me to first start writing. I used to wake up super early in the morning – my mind spinning with ideas and random thoughts, not allowing me to get back to sleep. So, I would get up and I started writing down my random thoughts and I found it therapeutic. It was like having a conversation with someone and sorting things out.

There are chunks of time in my life that I simply don’t feel like writing or that I have nothing to really say. My mind seems to go into a dormant phase where I convalesce with other distractions – usually mindless ones. But then there are days when I just have the need to get my thoughts down on paper. I’m grateful for those days – on days like this when I take the time to look back from where I’ve been.

February 21, 2012February 21, 2012

Monetization of Photography in Spite of a Lousy Economy

I talk to a lot of photographers. I don’t define the word “photographer” by the type of camera he or she shoots with. Whether someone is shooting with a still camera, a traditional video camera, a motion picture film camera or a hybrid camera that shoots both stills and motion – a “photographer” these days is apt to embrace more than one of these tools.

Regardless of the tools you may use, I’ve come up with a few tips on how photographers can stay afloat and make money in this continued stagnant economy.

Think outside the box – don’t think of yourself as one who just shoots still images. Even your “still” clients will have a need for motion imagery these days. It may not warrant the need for them to hire a big video production crew to make a broadcast spot. But it could be one of your corporate clients needs a “talking head” for their website. Even if you don’t shoot motion or don’t want to – collaborate with someone who has these skills to fill your client’s needs instead of sending your clients elsewhere.
You don’t need someone else to commission your services in order for you to make a living. When photographers take on personal projects, not only are they creating a buzz and getting noticed by potential clients, they are also creating their own “content” to monetize. It is possible now to get our content to market without the need of a middleman. Portals are open and plentiful to all.
Take advantage of what is “free”, rather than be put out of business by it. There are so many ways to build your brand and get noticed without spending a fortune. The costs of building and maintaining a website have dropped significantly because of advances in technology. And utilizing social media to create a buzz and get the word out about your company is virtually free with Facebook, Twitter,LinkedIn and YouTube. But be prepared to do the work and discipline yourself because this territory is ripe with distractions.
Re-purpose your content. If you’ve been blogging or have something useful to share – consider packaging your “knowledge” into ePubs, podcasts or “how to” webinars. One thing I’ve learned about making an ePub is that you can either do it yourself or hire a formatter so that it gets to market quickly – via Amazon, Barnes and Noble or the iTunes platform. Price it right – and offer more than one ePub at a time. (I’m working on my 2nd ePub now) In this market, if someone has just spent $3 or $4 to buy your ePub and they see you have another one for sale – it’s not a big stretch for them to buy that other book you offer at the same time.
Collaborate with others. Partner with others to put on webinars, podcasts, call in phone seminars etc. Use this opportunity to build your own brand. Don’t always feel that you have to be the only “act” offered. In fact many times, if you join forces with other creatives, it will get you further than if you are the only speaker in a half filled room. Get out there and get noticed and learn from your colleagues at the same time.
Be authentic. I cringe when I write that word because it has become a bit trite. I guess in a way I have always been authentic. In fact I just can’t help myself. If you are true to yourself, you will be ready, eager and able to work hard on your dreams. And hard work is exactly what is necessary to make it in this profession. You’ve got to want it bad enough in order to do the work. If you are a clone of other photographers, you’re career will be short lived. I guarantee the photographers that you are emulating will be “moving on” because their passion is driving them to new things. So, what happens to the cloned versions then?
Don’t focus solely on the money. Easy to say and really hard to embrace when you can’t pay your mortgage. But look at any successful person – I don’t care which business you choose to look toward in terms of finding successful people – but you’ll see that most people who have “made it big” were not driven by the money. I’m not saying that money is not important, but if you are solely focused on the money and not on the act of creating – it will show. Being too focused on the money part of the equation, can sometimes push it away. People sense it. It’s human nature to want to be around a “winner” – not someone who is begging for a job to keep them afloat financially.
Be patient. Everything turns around. While the old days and ways of doing things won’t come back, better opportunities will replace them. Don’t be paralyzed by your own fears. Do what you can that won’t cost you a lot of money and there is plenty you can do. Work social media, learn new skills – audio, editing, writing etc., network with people, create new content for ePubs, webinars, and podcasts. Use your imagination, pursue what you are passionate about and when the economy turns around – you’ll be ready.

January 23, 2012

Licensing Video?

There are probably people who would argue with me as far as the practice of licensing video being the norm in the world of video production, other than the licensing of stock motion footage. Perhaps that may be true in some business models and certainly true in older business models, but I can tell you that has not been my experience.

I should clarify that I do not position myself as a “hired gun”– meaning a camera operator who turns over their footage at the end of the day. I choose to assume the role of producer and maintain control over my intellectual property or the finished video product. I cannot do this in the traditional motion picture industry but that business model is changing due to technology and the influx of indie filmmakers who are making their own rules and bringing their films to market themselves. And for the most part – I can’t do this in high-end broadcast spots when working with a middleman – or ad agency where ultimately their end customer maintains all rights.

However, the demand for video has skyrocketed in recent years and with that has created a new client base who are using video in new ways and on new platforms. I am establishing my own set of rules accordingly. One of them is licensing the finished product just as I did my still images. I can only do that with video productions that I have produced and hold the copyright to.

Typically, I will separate the licensing of my still images from the video product as well as the creative fees. I may be shooting both mediums on the same job but I handle the licensing differently. I have found that video has a shorter shelf life so I am not as concerned about the duration of the license (length of time) as I am with still imagery. But I am concerned about it’s “reach” which these days is global – thanks to YouTube.

Another thing I do is I make sure that it is stated in my contract and/or estimate that the license for the entire video production does NOT include permissions and/or licenses to any still images that are made from frame grabs pulled out of the video footage. Putting this up front in the estimate has actually proved beneficial because if a client does anticipate the need for still images – they will hire me to create stills – rather than take them from frame grabs.

We are living at a time where just about everyone’s business models are changing. So, if someone tells you that licensing video isn’t the norm – outside of the stock motion footage business – think again. What is the norm these days? It may be the precedent we are setting now.

December 30, 2011

Closing Thoughts and Best of Best

It’s been a very full year for me. I mean that in every sense of the word full – full of new experiences, full of hope, full of achievements – but also full of my share of rejections and disappointments. I’ve shared a lot of these experiences through this blog.

There have been times I haven’t written in a while because I didn’t feel like I’ve had anything worthwhile to say. And there have been times when I did write but I probably shouldn’t have because it wasn’t worth reading. I always told myself that when I didn’t feel like writing in my blog, that I just wouldn’t do it. So if there are long periods of time when I haven’t posted a new entry – it’s because for whatever reason, the desire may not be there. I have always appreciated the comments and feedback.

Here are the top 5 posts as far as number of hits:

My DSLR Kit for a Three-Month Road Trip

Gearing Up With HD DSLR’s

Standing on a 10-Foot Frozen Wave

Putting Together a DSLR Video Kit – and Why

Cultural Context and Photography

As you can see, the blogs about DSLR (for video) gear is where the interest was. But I’d have to say that out of those 5 posts, “Standing on a 10 Foot Frozen Wave” was my favorite. For me, it’s all about the story. And as Orson Welles once said “If you want a happy ending, it depends on where you stop the story”.

Happy New Year everyone.

December 14, 2011

The Problem With (Most) Video/Motion Workshops

This has been something that has been weighing on my mind for months now – ever since the seemingly “overnight sensation” of people giving video workshops as well as the growing number of still photographers that are feeling the need to take these workshops.

The biggest problem that I see with all the video/motion workshops that are out there is that they oversimplify video production and take the approach that the single independent still photographer can learn and do it all – produce, operate the camera, capture good audio and manage the post-production and edit. I suppose to be fair – while it may be true that the independent still shooter can learn all facets of video production, that is not the best approach as far as setting up a viable business model for a video production company.

Video is a collaborative medium. While I may be able take just about any video production from soup to nuts single handedly – I know that the production would suffer if I did. I learned a long time ago to build a team of good sound people, editors and even camera operators that I can draw on to hire on a need be basis. They make the production and me look good and that’s what keeps my clients coming back. It also allows my business to grow because I can take on more projects. If I’m not entrenched in all aspects of the production. It frees me up to start production on another project while still in post-production of a previous project. If you are a one-man band, you not only don’t have this option but you actually make yourself look small in the process.

Video and motion have many facets to them. I advocate that the best business models are when one positions themselves at the top of the content creation ladder by overseeing the production of the whole and hiring the appropriate crew that will facilitate the process. By recognizing the differences between this business model and the “solo” model that most independent photographers work under, you’ll have a much better shot of maintaining ownership of your work and creative vision as well as having the potential to grow your business beyond your own singular capabilities.

The other problem with workshops that over simplify the process of video production by promising that you will be up and running after a one day workshop is that they are centered around learning the gear and the software which changes by the month. If you learn just the gear du jour and not focus on the business of video production you will be in competition with other independent dabblers and that’s a quick way to the poor house in terms of sustainability.

A week doesn’t go by when I don’t get at least a dozen calls or emails from still photographers who feel they need to get into video and are overwhelmed by the learning curve. I tell them that the best thing they can do is NOT to try and learn all these skills themselves and that in fact that will only delay their entry into the video production, business if that is what they are after. A better way is to keep your focus on your vision, apply that to a sustainable business model that will incorporate video and collaborate with others who will make you look good and help you grow your business.

October 23, 2011

Being Yourself

Yesterday, I gave a talk and showed a bit of my film, Opening Our Eyes,

Opening Our Eyes One Sheet Poster 27x40" — Movie poster for Opening Our Eyes

at the PACA conference in New York City. I had been asked by ASPP to speak about the making of the film and my plans for distribution. To tell you the truth, even though I’m always thrilled to show and/or talk about the film, I was a bit nervous with this crowd. PACA stands for the Picture Archive Council of America and its member include some of the biggest stock photo agencies in the world, including Getty, Corbis, Masterfile and Alamy. I was nervous because part of my message was that I no longer needed the validation or others to get my stories to market.

I thought my message would be somewhat threatening, because I was telling the audience that content creators no longer needed the traditional gatekeepers of the past, to get their stories “out there.” That because of technology, it was possible for the individual to have a global reach and if one is willing to do the work – the prize is all theirs – meaning the monetary rewards.

I had a tough time slot to speak – right after lunch – I knew that I would be dimming the lights for the film and that is never a good thing to do in that time slot. But, Tom Kennedy had given his very inspirational talk about new media and new opportunities in the marketplace. I had heard Tom’s talk as part of ASMP’s SB 3 series this past year – and I knew that my presentation was a great follow up to his – and in fact it was almost like a case study example of what Tom was talking about.

My presentation went amazingly well and as I looked out into the dimly lit audience as the film was playing – I couldn’t see any closed eyes. I felt that I made a connection, and that perhaps in some small way, I had made a difference. Maybe, I just got people thinking about what they could do to make a difference in their own lives. And maybe I had influence beyond that. But, I know that I stayed true to myself. My intent was not to come off as threatening – but I did want to make people feel a tiny bit uncomfortable. It’s when we get uncomfortable that we push ourselves to a better place.

My message was simple. Someone doesn’t need to lose – in order for someone else to win.

October 5, 2011October 5, 2011

New Opportunities for Photography

For this post, I’m going to use a very broad definition for “photography”. I will define photography as any image still or motion shot by any camera – still camera, video camera, hybrid or even and iPhone.

The business of photography has changed with technology. To start with it demands more than just “still captures” in terms of content. These days, our clients are asking us to create stills and motion content and sometimes even 3D. On top of that technology has made it possible for almost anyone to take a reasonably good picture or video.

So where does that leave us as far as new opportunities in the business of photography? While some look in their rear view mirror and lament the passing of the good old days, I for one have my eye on the possibilities that are open to anyone willing to do the work.

My top 5 pick of opportunities out there:

Once Magazine – An online photo magazine made for the iPad. Photographs and video look great on the iPad and Once, magazine shares subscription revenue 50/50 with each issue’s contributors. You no longer need an assignment to shoot those long run stories you love and monetize them.
Crowdfunding – With Kickstarter, RocketHub
Distribution – Film DIY, Distribber
Funding and marketing – Sokap
PR and Marketing Tools – Topspin Media
Portal for e-commerce (also integrated websites) – Photoshelter

That’s a start. It’s never before been more possible than it is now to create, promote, market and monetize your “photography.” Be smart. Be authentic. Be courteous. Have a plan and be prepared to do the work. Anything is possible. Validation for your project is no longer necessary.

If you appreciate what I have shared – here’s one last link, a shameless plug to our funding campaign on IndieGoGo for our film, Opening Our Eyes. If you can, please contribute. If not, please pass along the link.

Marian Kramer, one of our subjects in the film says:
“We all just have to shine each other up.”

October 3, 2011

Top 5 Business Mistakes Photographers Make With Video

In the last couple of years in the photography world, it seems like everyone is scrambling to learn video. In particular, still photographers are jumping into this “genre” because their hybrid cameras have the capability of shooting motion.

There are hundreds of seminars teaching the gear, but few point out the differences, when it comes to the “business of video”.

Here’s 5 mistakes I see still photographers make when they leap into motion:

1. They throw in video as part of the deal and don’t charge for it. I hear about this a lot. A client and photographer are on a still shoot and the clients sees that the photographer is shooting with a hybrid camera and asks the photographer to shoot some video clips. The photographer obliges because he/she can and the money is left on the table. Remember when still photography went digital and photographers became the labs but didn’t charge for the post-production?
2. They don’t update and upgrade their insurance policies. Video production shoots are not covered on most still photographer’s policies. Be prepared for a jump in what you need to spend on insurance to be adequately covered on video production jobs.
3. They don’t consider the ramifications when they are working with SAG or AFTRA talent and they are asked to also shoot some video of the talent on the job. This crosses the line as far as the unions are considered. While it may be OK for SAG/AFTRA talent to work on a “still” set – when you go into video mode – it’s not OK.
4. They think of themselves as just shooters. This is typical and is fine in the still photographic world, but in the collaborative world of video production, a shooter is a hired gun with no ownership in the intellectual property. I like to position myself higher up the ladder as a producer and maintain control over the job and the content.
5. They look at video as a separate genre. That’s changing radically as video is no longer a separate niche and genre, but part of almost every photography market from editorial to architecture. Even ad agencies are starting to merge their motion and still departments.

September 14, 2011September 14, 2011

Status Quo, Fear and Other Stupid Human Tricks

I went to my town meeting last night. It was a typical “town meeting” where everyone needed to be “right”, and no one was winning. A citizen came up to the mic during the public hearing session and made a statement that really resonated with me. He said “ No one ever wants to change the status quo It’s human nature not to want change. Everyone has their little power centers that they want to hold onto”.

I had a flashback that brought me back to a smoke filled room of dirty dishes with leftover remnants of brown rice and a whole lot of people having the same old discussion of how we all needed to stop “ the War” and change the world. That was almost 40 years ago but I’ll remember like it was yesterday when a “freak” came in and said “Why doesn’t somebody f……. do something? You’re all just sitting around and talking – like the status quo”

Photo Source Mr. Snodgrass

To be honest, I don’t think there is a status quo. Nothing ever stays the same. You either move forward or drop back, but there is no stepping in place. It’s not sustainable. And that’s nothing new – it’s always been true – but never more than today due to the exponential rise in technology. And it has never been more true in regards to the state of the photographic industry. I see so many photographers paralyzed by their own fears of taking a risk and thinking outside their own boxes.

Few people overcome their fear of change and rise to the occasion of “doing something” as opposed to reacting to something. Most plod along, feeling no control over their destiny – letting fate take its course. A lot of photographers are just hoping to “ride it out” until there is nothing left of their businesses.

Every once in a while, somebody makes a bold move and looks at “change” as an opportunity. History proves me right. If you look back through time, you will see a pattern. At the most pivotal times of change – the cream always rises to the top – and the sludge gets left behind – on the bottom.

As far as the photography industry – I think it’s time to decide if we are ready to “embrace” change and rise to the top or die a slow death. But we have to start seeing the opportunities that always come with change.