Ten Things I Learned While Making a Movie With a DSLR

1. It will take twice as long as you think. This is especially true if you have a limited budget. With a limited budget comes a smaller crew and therefore you need to do a lot more of the work yourself – if you can.
2. It will take more money than you think. Everything adds up. There are a lot of costs in post-production – licensing music is a big one and a feature film needs lots of music – and having the sound professionally mixed, makes all the difference and is well worth the money – so anticipate that cost.
3. If you need to transcode files for your editing application – then make that the first thing you do. In fact, I used the Log and Transfer plug-in on Final Cut Pro to do a pre-edit on all my clips as well as add  metadata to the files.
4. Hire a professional editor. Smartest thing I did. I raised funds on Kickstarter so that I could hire a pro. I know how to edit – or at least I thought I did – till I worked with a professional editor. My editor crafted the story and cut it like a musical composition with beautiful timing and rhythm.
5. You will need twice the memory or drives than you thought you would. Even, when working with a professional editor – in fact because I was collaborating with an editor, we had duplicate projects and media on 3 – 2 terabyte drives each!
6. Stay focused on the story. Don’t even go into the editing room without a clear idea of what story you want to tell.
7. Define your target audience. Iit’s important, especially in terms of how you want to craft the story and the rhythm of the piece.
8. Plan ahead as far as screenings or putting content online. Many film festivals have strict guidelines about previous screenings, premiers etc. I wanted to show my film on a big screen, but I couldn’t have it open to the public or charge money, so I opted to have an “invitation only” event and called it a “sneak preview”. Test screenings are done all the time with studios. It gives you a chance to get feedback.
9. Utilize social media. Have a website for the film and a fan page on Facebook.
10. Don’t try to be what you’re not. And don’t try to be all things to all people in your film. Stay true to your vision. Push yourself to try new things. Go with your gut.

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Misplacing My Muse

It’s been a couple of weeks since I’ve written in my blog. That’s not like me. To be honest, I just haven’t felt like writing. I thought that I had lost my muse – like it was some real person in my life who had “cut me off”. Whether the reason that I was giving myself for not wanting to write was real or fictionalized – I just didn’t have the desire – so I didn’t. I started writing a couple of years ago, when I would wake up at 4AM with my mind spinning and couldn’t get back to sleep. So, I got out of bed and wrote about whatever was going through my head at the time.

My daughter Erin (and others) will tell you that I’m an extrovert. That’s accurate for the most part, but I also have another side that surfaces every so often that makes me want to withdraw. And that’s when I have the urge to “feed my head”. I read a lot and have conversations with friends who plants seeds in my head that may turn up later in another project. I’m refueling. I’m tuning into myself.

But getting back to the whole “muse” notion. I think I may have been confusing a “muse” as being someone who was real in my life. Someone who would stimulate my mind with fresh ideas and encourage me to pursue them. Sure, I have had people in my life that did just that for me. But what I really think was happening was more subtle – or at least was subtle to my conscious mind. My perceived “muses” were really just causing me to look into my inner voice and myself. In other words the “muse” was inside me.

I’m not sure what is a more frightening thought – to think that a muse is someone tangible who may come into and out of my life leaving me vulnerable to these outside forces – or that a muse is my own inner voice who just doesn’t seem to shut up some days. Maybe a muse is a bit of both – my inner voice but also how I choose to react to outside forces.

Regardless, I have learned to go with the flow of energy that is there in the present. It’s far better than to fight it. That’s not to say that I don’t fight “resistance” and I do not define resistance solely as outside forces. In fact, most resistance comes from my own mind and ego – always trying to rationalize and give me good reasons why I should not pursue something – why I should not confront my fears.

So if there are weeks that go by and I seem to have disappeared – if in fact the disappearances are even noticed amongst the other distractions of life – know that I am taking some time off to feed my own head.

I’m just trying to sing the song I was meant to sing.

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Avoiding the Pitfalls When Working from Home

A lot of my photographer friends have closed their studios this year, due to a lousy economy and changes with the type of work they do. They’ve set up offices in their home and some have faired better than others. It seems like this transition is a lot harder for some of my male friends than my female friends.

Gail in her "home office" - cluttered but productive.

I think it’s kind of a “hunter/gatherer” type thing where some men feel the need to head off to a “place of work” and if they don’t have that – they feel less “legitimate”.

This past winter one of my friends was having a particularly tough time making this transition and he was ready to pack it all in and get a “real” job. He called me because he knew that I’ve always worked from home, and he wanted to know how I dealt with it and stayed productive. We had a long and very honest conversation and he thanked me.

I saw him at a party this weekend and he came up to me, thanked me again and told me things were looking up for him. Quite honestly, I had forgotten the conversation but he reminded me of some things I said to him and suggested that I blog about it. So here goes.

Some tips and some things to avoid:

  • Start off by calling it your “home office” – not “working from home”. Somehow it’s different psychologically.
  • Be prepared for well meaning family and friends to encourage you to get a “real job”. This happens a lot with people who have creative careers. It’s hard, but you need to explain to your loved ones that what you do IS a real job. Just because you’ve had to lower your overhead and work from a home office, doesn’t mean that you’ve failed. It does mean that you’ve had to make adjustments just like a lot of others have had to do these days to make ends meet.
  • Avoid falling into the trap of taking care of personal tasks during your business hours. My friend found himself spending a lot of time on errands that his spouse asked him to do – “since he was home”. That’s fine once in awhile, but if you find yourself spending half your day doing personal stuff – you are sabotaging yourself and your business. And personal stuff includes putting together Aunt Ann’s birthday bash photos in a fun presentation for all to see. Sure do that – but not during business hours because this is not your hobby – it’s your business.
  • Don’t get overly complacent as soon as you get rid of the expense of your studio. I’ve seen this happen a lot. The pressure to make that overhead is gone so you let your guard down and along with that your clients start to disappear. But it’s because you’ve disappeared – you’re not marketing yourself anymore – and you’re off your clients’ radar.
    • • Have a routine just like you would if you walked out the door to go to work.
    • • Get up at a set time and get dressed – sounds simple but it’s important
    • • Have set work hours
    • • Have a plan – just because you’re in your home doesn’t mean you shouldn’t have a business plan with action items.
    • • Avoid distractions – tough one. If you find yourself doing something that a “boss” wouldn’t approve of – then stop yourself. You’re the boss so stop cheating yourself.
  • Network and connect with your peers and colleagues. This is important, especially in a creative business. You need to have people you can bounce things off of. I have a couple of friends in my life that I’m really grateful for because I know I can share my vulnerabilities and ideas with them without being judged. Friends can do that for you because they don’t have anything personally at stake and can look at things with unbiased eyes. These connections are critical when working from home. These days it’s easy to connect with others. If you can’t do a face-to-face – you’ve got hundreds of other options with social media, listservs or just pick up the phone.
  •  Remember on your darkest days when it seems like it’s hopeless and you’re ready to pack it in and get one of those “real jobs” – don’t totally abandon your dream just yet – leave the door cracked open at least. Maybe get a part time job to start. It will take some of the pressure off and if photography or music or writing or whatever – is your passion – then you’ll quickly find out that a “real job” may not be what makes you happy. The cynics may say that you shouldn’t expect happiness with a job and that the expectation of a job should be to just pay your bills. Maybe so, but do you want to spend most of your life being miserable or counting down the hours to your next vacation? Many times that part time job gives you the push you need to re-invigorate your business because you’ve had a taste of the alternative.
  • Don’t burn your bridges. If you’ve had even the slightest bit of success in the past, following your passions but are in a slump – don’t be so quick to announce to the world that you’re moving on to another career – unless you are thoroughly convinced that you will never have any regrets making that decision. You get the best light from a burning bridge – but it’s usually too late by then. If there’s one thing I’ve learned the hard way – it’s not to burn bridges – because life has a way of making you regret it.

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Change

Change Who likes change? Other than needing a change of scenery every now and then, change is usually tough to take. I grew up with change. My family moved 10 times before I got out of high school.

Kindergarten, Chicago, IL

I was always the “new kid”. (Hint: I’m in the second to last row. I was also the “tall kid” even in Kindergarten)

No, my dad wasn’t in the military and we weren’t on the lam – he was just climbing the corporate ladder. He’d get promoted or there would be a new sibling and we’d move to a bigger house or he’d get promoted and transferred and we’d move to a totally different place leaving our friends and familiarities behind.

I’m not complaining, nor saying that I feel slighted by having that constant change in my life. It was the life I knew and I suppose I always looked at it with open eyes and curiosity about what was next to come. Of course, if I thought about the friends and sometimes family that I was leaving behind, it made it much harder.

Perhaps growing up in a constant state of change made me more flexible in dealing with all the changes affecting my business these days. Both still photography and video production have been profoundly changed by a bad economy and technology. Kind of like a double whammy. At least with technology the sword cuts both ways and also provides opportunities. It’s usually during the tough times when the economy is bad when innovation happens. Sometimes people just have to be forced to make changes in their lives, even if what they have been doing hasn’t been working. I was asked to speak at Cal Poly on the theme The Role of Mass Communication and Media Technology in Today’s Global Economy: A Multidiscipline Approach. Specifically, they wanted me to talk about how I was using technology to communicate in a global market. I started thinking about how this past year I had vigorously embraced new tools and a new business model, integrated with the Internet and social media to create a mixed media project that will ultimately result in a feature film, a book, an e-book and maybe even an exhibition. I didn’t have a big team behind me, nor did I have a lot of money. We had a two-person crew- myself and my daughter, an editor and my husband working the PR, the social media and the back support. We raised some money on Kickstarter with the help of our backers and we’ve had musicians offer us their music and talents to our film. We are extremely grateful for all of the support worldwide and it could never have happened without advances in technology.

The fact is that we live in such an amazing time where something like this is even possible. It is a time of empowerment for the individual. Technology is democratizing and is leveling the playing field especially in terms of distribution. The locks are gone and the gates to distribution are open and affordable. Within a month of uploading the trailer to my film on Vimeo, it has been played in 95 countries – that’s almost ½ the countries in the world. What a staggering thought in terms of mass communication!

Going forward my ultimate plan at this point in time is to distribute the film through iTunes or Netflix and DVD’s through Amazon. More importantly, I would like to set up 100’s of screenings in communities all over America – maybe even all over the world – and use the film to move people to action. Kind of like a grass roots effort to motivate people to make a difference in their communities. Imagine what kind of an effect that would have if it spread virally through the world. Just Imagine.

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Validation No Longer Necessary

There seems to be a prevailing attitude of doom and gloom. We have an economy that can’t seem to turn itself around and we’re bombarded by change that technology continues to thrust upon us.  We’re scared to death of the unknown and nobody seems to know what to do next and how to make any money doing it.

Yet, I’ve never been more hopeful in my life. Why?  Because I no longer need someone else to validate my ideas – and that is a powerful notion.  Those of us in the communication business seem to be particularly fearful. Some believe that the “news” business is dying because print publications – newspapers and magazines are folding every week.  But the “news” business is not dying – it’s just being delivered  in another way – electronically and globally.  There are no longer just a few gatekeepers with a lock on the playing field.

Human beings are social animals and we will always have the need to communicate with each other.  These days we can communicate with one another globally.  An idea or creation can be shared around the world in a matter of minutes.  Think of the power in that and think of how we can use that power and the opportunities it presents.  I could digress into a discussion on the ethics of this thought but I’d like to focus more on the reach and influence that each one of us has in creating awareness.

Many of us get enamored with the latest devices that enable us to deliver and receive information with speed and ease. As technology’s exponential growth continues to change our lives in every way imaginable, we will constantly be incorporating and upgrading new gadgets and devices as part of our lives.  We need to be mindful that these “toys” are merely enablers and that each one of us can use these tools to create and distribute our words, images, designs and ideas across the planet.

I think that we as creative’s or journalists underestimate ourselves sometimes.  Perhaps because we chose professions that aren’t lucrative – at least in terms of money.  However, what one is paid doesn’t necessarily correlate with one’s worth. We live in a time now where we can use our creative skills to really make a difference and to tell the stories that we feel need to be told. Mass communication has been democratized. We no longer need the traditional gatekeepers to validate our ideas.

I never would have dreamed that I would be able to circumvent the globe, create a documentary with only one other person in my crew  – my daughter and then distribute it internationally. I never imagined that I would have the power to create awareness on a global level like I did when I uploaded my trailer to Vimeo.  In a little more than a week’s time people in over 72 countries had played that video. Now in less than a month’s time, that trailer has been played in almost half the countries on the planet.  Staggering thought.

This was not a commissioned project by a network or a motion picture studio. If I had waited for that – it never would have happened. I assigned myself.  I was able to fund it by using my airline points, hotel rewards and doing trades with manufacturers for equipment.  I also successfully raised money via Kickstarter a crowd funding site  that made it possible for me to hire a professional editor. My daughter and I have been building an audience for our film since we started blogging about our journey. Our readers got more and more engaged as they followed us on our 99-day adventure around the world. They spread the word through Facebook and Twitter and via their own blogs and pretty soon word of our project spread virally. That was precisely our goal.  To use our tools and skills to create a film about the change makers of our world so that others would be inspired and motivated as to what they can do.

I often think about how things in my life and in history would have been different if we had the Internet when I was growing up.  For starters it would have had a huge effect on the Civil Rights Movement of the 60’s and the Vietnam War.  But everything happens in its own time and when it is meant to happen.  Change can be scary or it can be embraced and sometimes both at the same time.

Never stop dreaming. Never stop learning. Always listen to that inner voice.  Then use the means and the tools of the day to do the dance you are meant to do.

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Snapshots With Words

Many of you have probably heard me say “still images are moments in time” and “video is time in motion”.  I think and I shoot differently in each of these mediums.

It is kind of like the difference between poetry (or the lyrics of a song) and prose.  In a poem, just as with the lyrics of a song, each word must “say” a whole lot just like a still photograph must convey everything in that one moment in time.  When writing prose you have all those other words to connect your thoughts. To be honest, I never took any writing courses in college and I did not find myself reading books of poetry in my off time.  But I did listen to a lot of music back then – still do – and there’s not a lot of difference between the lyrics of a well-crafted song and those in a poem.

When I was traveling last summer, I found myself mentally capturing images in my head as we went from destination to destination.  I started to type out these random thoughts on my blackberry and because of the nature of that device and the tiny keys, I typed out my thoughts in abbreviated fashion. My intent was never to share these thoughts with anyone, let alone pretend that I could write poetry, but I did share some of them, reluctantly and with trepidation, “testing the waters” so to speak.  I felt like I was standing on the edge of a dock and dipping my toe into the water while a friend egged me on and encouraged me to jump in.

I’ve continued writing my snapshots with words but I’ve become a bit more self-conscious these days with sharing these thoughts.  Perhaps I’ve become more guarded or maybe just too self-conscious to share.  I suppose that’s ok because what is most important is that I don’t let my own inhibitors and doubts stop me from writing.  When I first started writing down these words or poems or whatever label you want to put on them, perhaps I needed to share them with someone else. I needed to test the waters and when I did I got the necessary encouragement to jump in.

These days I try not to define myself too rigidly as to who or what I am by definitions and labels like photographer, filmmaker, writer or poet.  Ultimately, I use whatever tool works best to express the thoughts and stories that run through my mind. I continue to stick my toe into unfamiliar water and every now and then I get brave enough to jump in thanks to a little encouragement from my friends. I think we all need that in our lives – someone who we know we can bounce ideas off of without the fear of ridicule. As one of the subjects in my documentary beautifully stated “we’ve got to shine each other up”.

FaceTweet it!

Believing in the Impossible

It’s such a big leap isn’t it?  To really believe that anything is possible. For me it’s far easier to believe that anything I put my mind to is possible than to think that everything is hopeless. It’s a simple mindset and a way of life.

Think about it for a minute.  When you are convinced that you have the ability to make the impossible – possible – then you will put your dreams into action.  You will take that chance and by doing so you are creating your own reality instead of reacting to what others have created for you which may not be in your best interests.

I’ve never been a big fan of hearing “you can’t do that” or “it won’t work”.  Those are fighting words to me because no one can predict the future – so I find comments like that offensive to my very being. I’ve come up with my own theories about why there are so many naysayers in the world.  One theory is that misery loves company and because there are some people who stop themselves – they seem to take comfort in deterring others from their dreams.

Stay away from the naysayers and remind yourself that they don’t know the future – nobody does.  Hang around people who are crazy enough to brazenly go forward and pursue those thoughts and dreams that live deep inside themselves because they are listening to their inner spirit.

They say the spirit inside never ages.  I believe that and I know when I feel aligned with my spirit because I feel child like – filled with wonder, curiosity and belief in myself and my dreams. When I tell people about my wild notions, they get caught up in my passions and spur me on.  These days with social media we have the power to turn one person’s simple idea into a collective thought – into a possibility.  Imagine the power in that thought. That’s the power of the individual to create change and change starts with that one crazy thought that someone had who listened to their spirit inside.

Let’s hear some of your own crazy notions.  Who knows it just may spark something in someone and change their life.

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Editing a Trailer – Part II

First let me thank everyone for his or her comments and suggestions.  It’s very difficult to cut a short trailer because I’m so close to the story(s) that it’s hard not to make assumptions or see the obvious.  I’ve always found that getting feedback from people is important at a certain point in the process.  I want to be far enough along in the edit that it’s “almost” there but not so far that I’m reluctant to change things.

My first impulse after reading everyone’s comments was to take all the suggestions to heart and I started implementing the changes. I quickly realized it was starting to feel like a corporate job that had been designed by committee and it was somehow missing the mark.  I was trying to cover all bases, trying to please everyone and I was losing sight of my own insights.

I took the weekend to revisit the trailer every now and then, in between socializing with my brothers and sister and their families.  It was the first time we had all been together since my mother died, over 7 years ago.  My brother was up from Florida and it was his kids first time seeing snow.  It brought out the kid in all of us – throwing snowballs and sledding down our front yard, which is pretty steep, and not for the timid.

As usual, taking a break from the technology brought everything back into perspective.  This morning I knew what I needed to do.  I shuffled some things around, cut 20% out, adjusted the sound and the text and came up with something I think that I can live with.  It’s not perfect but like Maggie says in the trailer “If I waited for things to be perfect, I never would have done it”. So I’m throwing this out to the universe and see what transpires.

http://www.vimeo.com/21598761

Thanks again to all who took the time to watch and comment on my previous renditions.  I appreciate your comments more than you know.  Occasionally, when I’m at a conference or another professional event, someone will come up to me and thank me for what I share in my blog or tell me that something I said inspired them.  The truth is it works both ways because I get so much in return.

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I Must Have Been Crazy to Think I Could Do It

….But I did.  Last night I shipped 3 hard drives with almost 5 terabytes of media to my editor. After 2 very long months of extremely long days – every day – I got through the “first edit” of my documentaryIt’s by no means finished, there’s a lot more editing needed to cut it down by half, there’s music to be composed and a narrative that has to be written, but I take great joy in the fact that I got through this part of the process – because it damn near killed me.

When shooting a documentary, you don’t work with a script or a storyboard – or at least I don’t.  I have a pretty solid idea of the “story” when I set out to shoot, but there’s always twists and turns with every situation and every interview.  But I love surprises and I make room for serendipity to happen.  What results is a lot of content that needs to be crafted and arced into a story.  And I’ve just finished defining that story and laying the foundation.

It hasn’t been easy.  In fact there have been times when I’ve wanted to walk away from this because it was so overwhelming.  Trying to tie 11 different stories into one, and looking through 150 hours of footage multiple times can be overwhelming for a team of editors, let alone one individual. I’ve also had my share of low moments these past few months with a grant application rejected and a broken promise by a friend, but somehow I got through it.  I got through it because I had desire.

Having a strong desire for whatever it is one wants to achieve is essential.  Many times we say we really want something, but that is far different than having a true desire to make something happen. In order to stick to something (anything) and follow through with it – no matter what – that desire must be strong and come from within.  It’s something that can’t be copied, taught or faked – you either have it or you don’t. It comes when you are true to yourself.

It’s hard to stay true to yourself.  Many times, well meaning friends or spouses try to distract you from your purpose.  I see this happen a lot when a significant other, who may not understand that in the creative world, the line between work and pleasure is quite blurred and sometimes may feel somewhat resentful of all the time their partner spends on “work”.  I’m lucky in that my husband is also my business partner and has a full understanding of those blurred lines between work and pleasure.  He also knows that when I have such a strong desire to do something, that he shouldn’t get in the way of me following that desire.  That is truly selfless and well meaning.

Since beginning this lofty project, I’ve gotten a lot of calls from people who are in a slump for one reason or another.  They look to me for some kind of guidance.  I don’t really know what to say, other than to tell them to listen to their true self – the one underneath the clutter of the ego – and to trust what it tells you. If I get one of those calls during one of those low moments in my life, I try really hard to stay positive even though I feel like a big fake, because I’ve temporarily succumbed to my own self doubts.  At those times, I try to be utterly honest, relaying the bitter with the sweet and say that bad times don’t last forever. But you have to let your spirit shine.

I wrote a blog once about the human spirit. I feel that the spirit inside me is ageless.  I know when people come up to me and say “you look good” – what they really see is my spirit – which never gets old because I keep it alive. When I’m true to myself, my spirit soars and I look back at my defeats and rejections with a different understanding and acceptance.

So today, with my spirit in tact and my desire ever so strong, I rejoice in the fact that I accomplished something – something that’s really meaningful.  That brings a big smile to my face and great joy in my heart.  What a feeling – it’s priceless.

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Open Yourself to Possibilities

Thank goodness February is over. It’s been a long, cold, snowy winter here in New Jersey and February felt particularly brutal.  I can cope with cold weather pretty well but “cabin fever” can be deadly for me. And last month it almost killed me.  I had been in isolation editing video for 14 hours a day – every day. It was almost inhuman.

This weekend I headed down to Philadelphia to present a seminar at

©Douglas Bovitt

ASMP’s SB3.  It was just what I needed.  I needed to connect with people.  Conferences like SB3 are meant for stimulation and learning and everyone walks away with their heads exploding with new ideas – attendee and presenter alike.  But I walk away with so much more. What I get from interacting with people, learning from them, sharing with them is immeasurable.

Some things that stuck with me:

“Be awesome” Colleen Wainwright

“Hang out with people better than you” Blake Discher

And from Tom Kennedy
F.A.I.T.H

Freedom – to see – to be open to opportunities
Authenticity – be yourself
Intentionality – live intentionally – be proactive
Trust – in yourself
Hospitality – be open to the world

And I learned about a blog that truly resonates with me The Art of Non-Conformity
As all the conversations still run through my mind, I remember one in particular.  I was speaking with someone who had taken his own path – traveling a lot before going to college and pursuing other passions in life before settling down on a career.  He wanted to know if I would mentor him but he had so many questions, he was concerned he would infringe too much on my time. I smiled and told him that I was quite accessible and to feel free to call anytime. And that I’d let him know if he was wearing out his welcome He smiled back and said, “you have a hard time saying no don’t you?” My answer to him was “yes” and that I liked that word much more.  It opens up so many more possibilities.

If you haven’t attended on of the three SB3 events – there’s still one more in Chicago April 1- 3.  Check out what people are saying on Facebook. And then come and join us in Chicago and prepared for lots of “ah ha” moments. It could be life changing.  You just never know.

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