How To Survive as a Photographer or Life in General

I’m headed into New York City today to speak to college students who are studying photography.  A friend of mine who is an educator and also a photographer himself asked me to talk to his students.  My first thought was to talk to them about video, because that is what I have been doing lately – speaking to groups of photographers about video.  But then I thought about it more and thought it would be unfair to show a power point presentation about another skill set.  More importantly, I thought it would be another talk about another tool.

So this morning I switched gears and I started writing down some thoughts that I feel have helped me survive the life that I have carved out as a visual communicator. I remind myself of these ideas whenever I have drifted from my life’s purpose and it gets me back on track.

  • Seek opportunities – or better yet take notice of them when they come along – they are everywhere if you open your mind to them. I have found that some of the jobs that I almost turned down because I thought that it wasn’t for me have been the most rewarding jobs I’ve ever worked on.  Here’s a blog that I wrote about one of these opportunities that I almost didn’t embrace. “Breaking the Spirit”
  • Find your passion – don’t define yourself by your tool – whether it’s a still camera or a video camera or something that hasn’t been invented yet.  Stay true to who you are and how you “see” the world.  I need to be reminded of that every once in a while. Recently, a friend of mine got me thinking about whom I am, and I realized that I’m really that same 19-year-old girl who took off around the world with an insatiable curiosity for people and cultures.  I became a photographer because I wanted to share this passion with others and I use my camera as a tool toward that end.
  • Don’t just “be” a photographer – By that I don’t mean that you should also shoot video – although it wouldn’t be a bad idea.  What I really mean is that in order to be a visual communicator, you need to have something to say.  When I attended Brooks Institute many, many years ago, the constant tech talk used to bore me to tears.  I had just come back from hitchhiking around the world and I knew there were more interesting topics to talk about than f/stops and shutter speeds. The funny thing is I don’t remember the technically perfect photos that were critiqued in class if they didn’t have something else going for them – something that evoked a feeling. It’s kind of like an actor who studies acting technique but doesn’t understand or portray the character they are playing.
  • Keep learning and growing – I’ve never stopped learning.  My college days and days at Brooks Institute are long over, but I’m constantly learning and trying new things.  I’m an explorer by heart and there will always be something out there to discover.
  • Take risks – The most important things that have ever happened to me have been also been the things that scared me the most. Nine out of ten times things didn’t work out as planned or what I had hoped for.  But it’s that one time when things did work out that brought great value and rewards to my life.  So when I try to talk myself out of doing something, based on my fears, I think about the times when the risk did pay off.  If I don’t take the chance – I know I won’t have a hope for anything happening at all.
  • Don’t listen to the naysayers – I try not to let others talk me out of my dreams.  I dodge the roadblocks that people try to put in my way.  Surround yourself with other dreamers – not the half empty crowd.
  • Be a publisher – Don’t wait for someone else to validate who you are by assigning you a job and handing you a lopsided contract that is not in your best interest.  Distribution is king in regards to content and it’s never been easier in these days of the internet and social media.

Lastly be true to yourself and love life – all facets of life, the bitter and the sweet.  We are all just tiny blips on the timeline of life – make the most out of it in your own way.

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NAB – A Week of Gadgets, Geeks, and Great Inspiration

Today is the final day of NAB and as usual my head is exploding with ideas and information. But before everything totally leaves my head – I’ll share some cool things with everyone.

I come to NAB to learn, however this year I also needed to research and buy some things for my upcoming project Opening Our Eyes. In particular I was looking for a stabilization rig for my Canon 5D and 7D. My timing was perfect because at this year’s show just about every booth had gear for the DSLR cameras – the show was all about either the HDSLR or 3D. I settled on the Zacuto Striker because I wanted something lightweight and quick to put on a tripod. Zacuto had redesigned the plate making the weight distribution better and it felt just right for me. And that’s important – get the right rig for you – if at all possible visit a vendor where you can try these stabilization rigs out so that you buy the one that literally “fits” you and your needs.

One of the biggest buzz items was the HD Hero, a tiny wearable video camera for sports, made by GoPro and at the $200 show special – they sold out the first day. But check them out – even at the retail price of $300, they are amazing little cameras that can be used in all types of situations where you need something small.

RedRock Micro debuted their new HDSLR remote which uses sonar for auto follow focus. The booth was mobbed with attendees dying to get their hands on this accessory that is priced around $1000. Check out the review from the show floor at PhotoCineNews.

Canon unveiled their latest tapeless camera the XF305 that will give the Sony EX-3 a run for their money. Even as stunning as this camera is, Canon didn’t integrate that nice big chip/sensor that we see in their hybrid HDSLRs. But Panasonic did and they had their new prototype camera in a plexiglass box perched on a museum type pedestal. The Panasonic AG-AF100, is the first professional micro 4/3-inch video camcorder optimized for high-def recording. that did make use of that large sensor that everyone seems to be waiting for – stay tuned. Canon-are you watching and listening?

I’m maxed out right now with technology and information yet inspired and energized at the same time by the notion of possibilities. If you’re a still photographer singing the blues because of the lousy economy and the changing paradigm of print giving way to electronic delivery – I can only say one thing – convergence. Embrace that notion, get energized by the idea and open your mind to the possibilities and opportunities that are exploding in this new world of information technology.

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Tools of Revolutionary Change Are In Everybody’s Hands

I heard Ray Kurzweil speak yesterday at the NAB conference. His keynote address was titled: Acceleration of Technology in the 21st Century and simply put, I was knocked out by his insights and clarity on our changing world. The Wall Street Journal describes Kurzweil as the “restless genius” and Ray has been included in PBS’ list of “16 revolutionaries who made America”, along with inventors of the past two centuries.

To hear people like Ray Kurzweil speak, is exactly why I attend the NAB conference every year. Sure, it’s fun(and overwhelming) to walk the show floor and see the latest and greatest tech tools and toys, but my focus is always on listening to and soaking up whatever bits of insights I can from visionaries like Kurzweil.

In speaking about information technology and its affect on us all, Ray stated “There’s no way to establish the same business model and social contract and protect intellectual property if the public doesn’t embrace and respect it”.  Just look at what happened in the early days of shifting from analog to digital, and how the recording industry reacted when it became easy to “share” music electronically. When they tried to hold onto their old business model and along with that bullied the “public” – it pretty much blew up in their face.

We all should have learned from that. But if you look back to when photography went from the analog to the digital world – many photographers made that same mistake with their clients. Ray goes on to say that “technology progresses in an exponential manner and if you measure the underlying trends in technology – it’s predictable”. “Our intuition is linear”. What that means is that this paradigm shift in information technology is only going to accelerate.

He went on to say that “once things become based on information technology, they progress exponentially”. This is happening right now in the world of healthcare and medicine. As it too becomes based more on information technology as far as research and development, it’s not hit and miss or trial and error anymore.

Information technology is democratizing our world. One could say that this is a prime reason for political systems like the old USSR to collapse. It’s hard to control a country’s people when they are open to information. ” The tools of revolutionary change are in everybody’s hands”. Kurzweil cites the example of the Chinese and Google. He says, “When you limit your own success like the Chinese with Google, ultimately you will strangle yourself”.

So what can photographers and other creative types get out of all this? We must recognize that if we base our business model on our gadgets and our tools – we will limit our own success or worse yet create our own demise because the tools of disruptive change are in everybody’s hands. But if we understand that and build a business model that is not based solely on technology but on our vision and it’s perceived as “fair” to our clients and the public – then we will thrive. We need to open our eyes and adjust as to how we distribute our intellectual content.

I’ll leave you with a simple analogy that Ray cites: In the early 1900’s if you saw yourself in the horse and buggy business, you should have been concerned. But if you saw yourself in the transportation business, then you saw opportunity as the automobile changed that paradigm. So, if you see yourself and define yourself by what camera you shoot with – you’re in big trouble as technology races forward. But if you see yourself as a visual communicator and embrace the opportunities made possible by technology – then you’ll survive and thrive.

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The Race To The Bottom and/or Video

I’m waking up to a beautiful day in San Diego and thinking about my old California days when I lived in Santa Barbara and attended Brooks Institute.  That was a long time ago but whenever I’m in southern California, my head goes back to my beginnings – my beginnings with my husband and partner and my beginnings of my career as a photographer.

Sounds funny now when I mention career and photographer in the same sentence.  But that’s the way it was back then (mid ‘70’s) when you had to be technically savvy to make a good photograph – a technically good photograph that is.  These days just about anybody can create a technically good photograph because of how technology has changed the tools of our trade.  And that’s why it’s gotten harder and harder to make a career out of photography.

It seems like there’s a race to the bottom in photography these days. By that I mean that a lot of photographers will do just about anything to get the job – from giving away rights to almost doing the job for nothing.  I almost can’t blame them when they are facing mounting bills and the phone rings less and less and they consistently get undercut by their peers.  On the other hand I have to wonder, is technology totally to blame for the race to the bottom or did we do it to ourselves?

I talk to lots of photographers these days because I give short seminars about video. A lot of photographers have clients who are asking for video and they want to respond to that.  A lot of photographers see their business dwindling as print needs dry up and as we move to electronic publishing. With that of course comes even more of a demand for video content. And a lot of photographers are there because still cameras are now capable of shooting video.

I cringe when I hear that someone’s motivation for getting into video is because of a tool.  I cringe because I know that it’s not about the tool and that one should really focus on what makes them unique – and how they “see” things.  Right now, you have to still be technically savvy to be able to produce decent videos – with good sound and edited well. Is it only a matter of time before technology makes these tools so good that just about anybody can shoot good video? Perhaps.

I strongly suggest that photographers get out of their solo independent ways of thinking and embrace collaboration when they move into video.  Get away from the tool centric way of thinking.  Surround yourself with people who you can work with – sound people, editors, and musicians.  Place more importance on thinking in motion and storytelling in motion.  And most importantly, produce your own videos, even if that means taking a chance.  Work directly with clients instead of being just one rung on the ladder.  Otherwise you’ll be on the content rung, which is way down at the bottom of ladders these days.

So, while I’m sitting here on a beautiful morning in San Diego and California dreaming – I’m remembering a lot of my peers from my old Brooks Institute days.  I think about what they are doing now – are they still working in photography?  I think the ones who are the ones who shot images that had some soul and went way beyond being technically perfect.

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The “Dancing Inca” and Video

When I was a young woman, newly married, my mother decided to have a psychic come to her house one evening and hold individual sessions with all of her family members. My mother was searching for something at the time, which I didn’t know then but I do know now – but that’s a story for another time.

There were two things that I remember from that “psychic reading”. One was that he told me that in a past life I had been an Inca and that I had fallen off a cliff and had broken my hip. The second thing he told me was that I was going to be shooting video.

As for the Inca past life comment – I recently had to consult a chiropractor after a night of dancing at a fundraiser had left my right hip inflamed, sending shooting pains down my sciatic nerve. When the chiropractor asked me what I did to cause this, I told him about the dancing, but not the Inca part – that was probably best left unsaid.

As far as the video prediction, he had a crystal ball into my future, but at the time I thought – video? Are you kidding? I equated video with soap operas and really bad late night commercials. I was a young still photographer just getting a name in the magazine world and starting to make some money in the corporate sector. I couldn’t have been less interested in video at that time.

Fast forward to now. I’ve been shooting video with traditional video tools for over ten years. I give seminars to still photographers who may be thinking of getting into video and I have just made a big investment in both money and mental power and have embraced the HD DSLR tools for an upcoming project I am working on Opening Our Eyes.

I’m not the only still photographer thinking of video these days – it seems like everybody is. As print platforms give way to electronic ones like the iPad that debuted this past weekend, the way we communicate is rapidly changing and along with that there is a huge demand for video. On the April 12th cover of Time Magazine is a portrait of Steve Jobs and inside a review of the iPad entitled “Do We Need the iPad?” The writer Lev Grossman wraps up the article nicely:

“If I have a beef with the iPad, it’s that while it’s a lovely device for consuming content, it doesn’t do much to facilitate its creation. The computer is the greatest all-purpose creativity tool since the pen. It put a music studio, a movie studio, a darkroom and a publishing house on everybody’s desk. The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people’s masterpieces. In that sense, it’s a step backward. Not much of a fairy-tale ending. Except for the people who are selling content. Read more: http://www.time.com/time/business/article/0,8599,1976932-2,00.html#ixzz0k3oIUDqY

In Time’s editor’s column “Ushering In a New Era”, Managing Editor Richard Stengel talks about making the magazine available on electronic devices like the iPad and Time will soon be delivering it’s entire contents to paying customers as a self contained application that can be downloaded to the iPad. Sports Illustrated is ready to go electronic as well.

If this doesn’t send a signal to still photographers the need to diversify and embrace video – what will?  With print moving to electronic delivery – the demand for video will increase. I sit on the National Board of ASMP and we recognize this changing paradigm. In fact that is exactly how I came to be involved with the Board of ASMP. I was asked to run for the Board because of my video experience. It’s been a year since I’ve been on the board and in that time I have set up a motion/video committee with the intention of gathering and sharing information about video production.  So far, through the efforts of the committee  an online resource for video was developed and has been uploaded to the ASMP website.

I continue to learn as technology drives us forward and I continue to network and collaborate with people. One person that I’ve learned a lot from is Richard Harrington of Rhed Pixel. Richard is one of those guys that never seem to sleep. He runs a successful business, teaches, writes and shares a lot of information on various forums like Creative Cow and on his own blog. I’ve also worked with Richard’s team of motion graphics animators on an industrial that I produced last year. I continue to learn from Richard who has just written a book called “From Still to Motion” that I can’t wait to get my hands on. It’s all about working with the hybrid DSLR cameras.

Looks like that psychic was right – at least about the video. Not sure about the past life Inca thing but it makes you wonder doesn’t it? Was it destiny? Or was it just that I was a restless soul at the time wanting to learn more about how I could tell a story and with what tools.  Not really sure – I’m just glad that I followed those instincts.

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Serendipity

I have been completely buried with details, the last few weeks – everything from applying for visas, to booking flights within particular destinations to securing lodging for 98 nights – and doing it all on a shoestring budget. It’s been challenging, frustrating and necessary in order to get Opening Our Eyes off the ground.

I recently stumbled upon some interesting connections and communities while doing research for our travel needs. My daughter Erin had sent me a couple of links to insightful articles on Matador Network. I started exploring this network and website and was really impressed not only with the information that I found here but also by the “community” that had been built. Yesterday I had a great phone conversation with Matador’s CEO, Ross Borden and we discussed some very interesting ideas about how we could collaborate and share – so stay tuned and if you love travel and life – become a member of the Matador Network.

When I started my backpacking adventures over 35 years ago, I didn’t have an online community like the Matador Network – didn’t even have the Internet as we know it, or cell phones, Fedex or any other quick way to facilitate communication – I was pretty much cut off and out there – alone. Yet, I did have a “community” – meeting and talking with other travelers along the way – sharing tips and info, along with cautionary advice. There was definitely a community and it was in real time, face to face but unpredictable.

I started thinking about then and now when it comes to traveling and there is one thing that resonates with me as much today as it did then and that is making sure that I allow serendipity to happen when I travel. Serendipity – the things that happen that aren’t planned – the things that can only happen when you open yourself up to the unknown – when you are willing to take a chance – see what’s out there – follow your instincts and see where they take you.

So my daughter and I have built in “time” for our trip – time to linger and really absorb where we are – to get outside of ourselves and our own little “unit” and become part of where we are. My experience and wisdom from traveling all these years have taught me to plan ahead – but my instincts tell me to leave a little up to chance – and more importantly to be open to possibilities and opportunities. It’s the things that you never would have thought to plan – that are sometimes the most rewarding of all. But you have to open your eyes, take notice and cross into the unknown. That’s hard to do when you are traveling with other people because it’s easy to stay within the comfort of your own “tribe”. That’s one reason why I’ve traveled solo most of my life. But this time around my daughter and I will venture into the unknown, with a lot of trust, gut instincts, thrills and trepidations and see where it takes us – but also knowing that we have each other’s back. And that’s the best of both worlds.

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Sustaining the Human Spirit

It’s been a tough year for a lot of people. It hasn’t been all that great for me but I’m thankful that I’m still able to make a living doing what I love – telling stories through still imagery and video. But it hasn’t been easy and this month in particular has truly taxed my spirit.

So how does one keep going when faced with the frustration of not getting “the job” and all the rest of the feelings that come with that – feelings of insecurity or hopelessness or worse? What does one do to rise above the negative feelings that will only lead to more negativity, anger and despair?

Yesterday was one of those days for me. Got a couple of emails that didn’t destroy me but left me pretty well bruised. For me many times my hurt manifests itself as anger – at least at first – which only makes things worse. So I try to put things in perspective and also try to understand. I try to understand why I didn’t get “the job” and use this knowledge to raise my own bar, so the next time I will land the job.
And if I’m feeling rejected on a personal level – I try to get outside myself and understand how my actions or words have affected someone else.

Sounds easy – but it’s easier said than done. Sometimes I don’t want to “understand” but rather I want to be understood. And when that doesn’t happen, I put up walls – barriers meant to protect me from being hurt again. That ends up doing more harm than good because it also prevents any positive things from entering my life. And many times those barriers that I erect give me a temporary safe haven – but end up being an empty place to be.

I am a passionate person and many times people are drawn to me because of that. I open myself up to people giving too much – too soon. People are drawn to my spirit and my strength and my ability to face my fears. They also know I’m the type of person who is there for them – they just know. A friend recently told me that during a difficult time – he knew I was there. Even though there was nothing I could do to make things right – he knew I was there and that was a comfort.

I think that pretty much sums up a basic need in all of us – to have someone we know who is there for us during the rough patches of life. I think we all need that and we all need a little understanding. If we know that or even sense that – we can get through difficult times.

Photographers are more vulnerable to bad times than most I think, because they are such independent creatures. They are usually out there doing a solo act. If they don’t have a support system in place with friends and family – they generally have a real hard time dealing with slumps.

One thing I love about working in video production is that it is a collaborative effort. You work with others and draw from their strengths. When working with the “right” group of people – it’s a wonderful thing. Even if you’re in charge and the buck stops with you – you know you have people who you can count on. That’s so important and basic to human happiness.

So when I have a bad day and I feel like my support system is non-existent – what do I do? I try to dig deep and find that inner strength in myself that others seem to find appealing and even take comfort in. And I hope I find it.

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Driveby Culture

Seth Godin’s blog post today “Driveby culture and the endless search for wow” really hit home with me. Godin writes:

“Should I write blog posts that increase my traffic or that help change the way (a few) people think?”

I think about this a lot – should I write about something that I know will get a lot of eyeballs or should I write about something that I’ve been thinking about that may make others think? Ironically, when I don’t think about what will attract an audience and just write from an open and honest point of view – I end up with a lot of eyeballs. And those are the eyeballs that I want to attract – the ones who I click with.

Godin goes on to say:

“More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers.”

“Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.”

We live in a culture of “shock and awe” and sound bites. We don’t read anything lengthy – we want bullet points. Magazines don’t run stories anymore – they do survey pieces – the ten best………….. We want packaging and fizz – wowy zowy. We want exotic imagery and special effects. If it doesn’t grab our attention – we’re bored and off to the next thing. We’ve become so busy clicking around and multi-tasking we hardly take notice that we’re not getting satisfied. We’re left kind of empty feeling even though we’ve just been to a smorgasbord.

Every once in a while something comes along – a simple movie with a powerful message – an image that lingers in our minds – a story that took us to another place. Timeless thoughts, ideas and imagery that continue to resonate with the human spirit and every now and then we take pause and notice. Something makes us all stop and think – beyond the glitter, the eye-candy and the headlines.

Godin questions:

“What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?”

For me the answer is just being myself – open and honest. There’s only one Gail Mooney and that’s what I have to share.

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Frozen Waves and Instincts

A couple of weeks ago I stood on top of a 10 foot frozen wave on Lake Superior. I was in an amazing place, both physically and spiritually.  The next day, we had an 8-hour drive from the Upper Peninsula to Detroit.  I pulled out my computer and I wrote a blog about my experience on the ice, the day before.  I really didn’t think much of it at the time – I just jotted down my thoughts.

When I got to Detroit, I uploaded the blog to my wordpress site and didn’t check my email or look at any social media sites until very late the next evening.  When I did, I saw that the hits on my blog had gone through the roof – over 2000!  When I checked my email, I noticed there was one from a wordpress editor telling me that my blog had landed on their home page.  No wonder.  Judging by the dozens of comments people had written – I realized the blog has resonated with people.  Not just the icy image, but my thoughts and feelings that I had shared.  I had written from my instincts.

I’ve lived my life taking chances and trusting my instincts.  You kind of have to trust your instincts when you take chances – that comes with the territory.  If you don’t – most likely you won’t be putting yourself out there.  I honed my instincts in my early years, when I was a 19 year old woman hitchhiking around the world.  I had to make snap judgments about people when they pulled over and offered me a ride.  Should I or shouldn’t I get in that car?  I developed a sixth sense if you will – and to this day I go where my gut is telling me to go.

The funny thing is my instincts aren’t always right – not 100% anyway.  Maybe only 70% or 80% of the time.  So that means that 20-30% of the time – my instincts are wrong.  When that happens – I fail.  And when I fail – it’s really hard to trust my instincts again.  But if I question myself (and I do) and I talk myself out of doing something – I know – I’ve guaranteed – that “something” has absolutely no chance of happening.

Sooner or later, I usually get another idea to pursue or an opportunity presents itself and I have to make a decision on which path to follow.  And once again I need to trust my instincts.  It’s scary – it’s always been scary.  That’s why it’s called risk.

I’m pushing myself in a lot of new directions at this point in my life.  I’m not going to pretend that I don’t get afraid – because I do.  So I need to dig down deep inside myself and trust my most basic instincts and hope they serve me right.

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Standing on a 10 Foot Frozen Wave

Yesterday I stood on top of a 10 foot frozen wave looking out over the vast icy seascape of Lake Superior. I was shooting footage of this endless field of frozen waves as the setting sun turned them every shade of blue, purple and orange. It was quiet – incredibly quiet – no car or airplane noise, no voices, and no sound of splashing water, not even the sound of a bird. The audiometers on my camera barely registered a blip and yet there was audio. Even dead silence has a sound.

I’ve been on the Upper Peninsula in the far northern reaches of Michigan, shooting footage for a family biography that I’m working on. I had recorded interviews with my mother’s siblings this past summer while attending a family reunion and I had been planning on returning to capture some winter footage to illustrate the stories they told during the interviews. My mother, her siblings and her parents grew up in northern Michigan during the Depression, farming, lumbering, and fishing – pretty much doing whatever they could to survive. Times were hard and living in such a remote, harsh climate didn’t make it any easier. Everyone did what he or she had to do.

While I’ve been in the UP, I’ve met a lot of people who are doing all types of things to survive during this lousy economy. Most I’ve met have several part time jobs. A couple of times I stopped to eat at a restaurant, there would be one woman tending the bar, waiting on tables and cooking the food. Because of it’s geographic location and its sparse population, the Upper Peninsula is kind of like a frontier and the people who live here, have the spirit to go with it.

As I stood on the top of this frozen wave in absolute silence I contemplated resiliency of the human spirit in the context of my own world. Certainly my business has changed – due to technology and the lousy economy. Because of technology, I am able to do more things than I could ten years ago. Because of the poor economy, I’ve had to do more things. Most other photographers I have talked to this past year have diversified their businesses – some shooting weddings, some shooting video and some working in other retail markets. I suppose we’re all just doing what we can to get through these changing times.

So I looked out over the endless view of frozen waves and into the orange glow of the setting sun. For an instant I became fearful of where I was when I looked behind me and saw a deep crevice that I could easily fall into if I lost my footing. But then I looked ahead to the orange glow on the horizon and I felt hope and with that a sense of security because I knew where I came from and I have the heart and spirit to survive.

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