media – Page 2 – Journeys of a Hybrid

December 28, 2010December 28, 2010

Don’t Become a Photo”saur”

A lot of people tell me that I’m way ahead of things since I got into video/motion over ten years ago. Most still photographers weren’t even thinking about video ten years ago. Neither was I. Nor did I have a crystal ball. But I am a visual communicator and that means that I am always looking for the best way to communicate the message or tell the story. And twelve years ago, it became possible and affordable for me to deliver the message with another medium. Not instead of still photography but in addition to it.

My desire to explore video and motion at the time, wasn’t coming from a “tool” point of view. It was coming from a cultural one. When I think about it, I wasn’t fascinated by the technology – I was fascinated by what people were doing with the technology. Fast forward a decade later and I’m just wowed by where all this has gone. Our culture has changed dramatically in the last ten years because of technology. And while that is still “fascinating” and like creative adrenalin, it’s also a game changer in how it has affected the business of photography.

Don’t get me wrong and think that my message is to tell you to get into video or multimedia so as not to become a photo”saur” and become extinct. That’s not what I’m saying. What I am saying is that the cultural psyche has changed. Take notice and adapt. That doesn’t just mean, change the subject matter you shoot or how you shoot it to stay “fresh”. And it doesn’t mean to buy a video camera or a hybrid and start shooting motion. Those are probably good ideas but probably not going to be what keeps you in business.

The old days aren’t coming back. The ways of doing business have changed. Technology is democratizing when it’s placed in everyone’s hands. Understand that. Know that your clients understand that. So, think past the tool and technique and focus more on who you are and what you can bring to your customers to stay relevant. Some thoughts to ponder:

• Who are you? (why do your customers come to you and not your competition?)
• What services do you offer your client? If you don’t offer video and your client needs to look elsewhere – you’ve lost an opportunity.
• Are you still a one-man band? I don’t mean you need a large staff but have you considered setting up a virtual company when you need it with editors, sound people etc.?
• Do you continue to learn?
• Are you still using a dated business model ? Consider different licensing strategies for new media.
• Do you utilize social media?
• Are you noticing who’s “coming up” – the new talent? Do you try to see them through your customer’s eyes.
• Are you interested in other things besides photography?
• Are you willing to take risks? Creatively and otherwise.
• Ask yourself the question – how would I have approached this if I was just starting out?
• Think of solutions – then look at those decisions at a total 180.

Learn. Grow. Adapt.

Don’t become a photo”saur” and become extinct.

December 13, 2010

Editing Tips for Multimedia and Video

A few days ago, I wrote a blog about “having a point” – or telling a story when you create multimedia pieces. Of course you have to have an overall idea and focus to start with, but below are some editing tips on how to make it come together in the editing room.

Edit with a purpose. Why are you making the “cut” where you are? Are you cutting on the action? Are you cutting on the beat of the music? What’s the reason behind your cut?
Set a pace or rhythm. Just like writing, where you have pauses in sentences with commas, edit your visuals to your narrative or interview soundbites, cutting after words and phrases.
Use image sequences to transition between different ideas and themes.
Let your images linger on the screen, giving time to breathe between them.
Cut on the beat or against the beat of music. Edit the music and let it become part of your piece, rather than just a background soundtrack.
Adjust the volume of your music – lowering it during interviews and raising it when there is no narrative or dialog.
Use audio fades between music cuts to soften the cut.
Insert room tone between cuts in interview soundbites, making the cuts less apparent.
Use interview footage sparingly – when introducing someone or when someone is expressing emotion on the screen.
Identify interview subject with name and title text in lower third.
Use text that’s easy to read and break it up over many slates. Leave the slate on the screen long enough to read twice.
Always start with your strongest images.
Don’t “move” all your still images – leave some static on the screen.
Don’t use dissolves.
When working with media from DSLR cameras, keep the media in the DCIM folders for logging and transferring into Final Cut Pro with the plug-in. If you have taken your media out of the DCIM folders – then create a new DCIM folder for the purposes of importing the media into FCP.

Remember to keep the story in mind at all times. When you think you have the story laid down in a rough cut – have friends over to watch it. Ask them what the story was. If they don’t know or can’t tell you, then you have more work to do.

December 11, 2010December 11, 2010

“Here’s an Idea – Have a Point”

One of my favorite holiday movies is “Planes, Trains and Automobiles” with Steve Martin and John Candy. There’s a great scene in the movie where Steve Martin loses it and starts a rant directed toward Candy’s character, Del Griffith. Del, is a “nice guy” who talks incessantly. Martin’s character, Neal Page, an uptight ad man, frustrated by the day’s travel mishaps, finally explodes at his travel companion Del after one too many stories and says – “here’s an idea – when you tell a story, have a point!”

Am I the only one who has been oversaturated with multimedia and video pieces that are little more than pretty visuals to music? Don’t get me wrong, there are plenty of pieces that I do like, but there are far too many where I get bored and bail mid-way through because there is no point – there is no story.

Worse yet, the audio or music track many times feels like it has no connection to the visuals. It may be a great piece of music and provide pacing for the video, but it doesn’t complement the story. And there are times that the music is the most interesting part about the piece – if you take it away, what do you have? Most likely a pagination of moving and/or still images – like pages in a magazine or prints on a gallery wall. Independent and isolated vignettes with a music track – but no story- just eye candy.

What holds my interest is a story, where all the elements of audio, music, video clips, stills, text and narrative are parts of the whole and each one is integral in telling the story. I don’t think I’m alone in being interested in the story. Humans have enjoyed “the story” since the beginning of time. It doesn’t matter if it’s told verbally in a one on one conversation, in a multimedia piece, or in a major motion picture – a good story is a key ingredient for human interest. We all love a good story.

Personally, there is so much out there to watch these days on any given site that hosts videos, if I’m going to invest time in viewing something – I want it to have a point. If it doesn’t when I get to the end – I feel somehow let down.

I’m sure some of you will disagree with me on these thoughts and many of you may get loads of satisfaction from watching pretty visuals laid down to music and that’s OK. I’ve just had my fill of pretty content splashed before me, becoming a blurred palette in my head.

So, here’s an idea – have a point.

November 16, 2010

The Power We Have as Visual Creators

The last two weeks have been enlightening and humbling for me, and I’ll try to share some of the thoughts that have been racing through my mind.

I was honored to be asked to speak about video, at ASMP’s Ohio Valley Chapter’s Photo Tech conference last week. It’s a great event and an enthusiastic and engaged group of people. I also had the pleasure of seeing Walt Jones presentation: “CGI – Friend or Foe”. Walt is a talented photographer and CGI artist. He is in my opinion a new breed of visual communicators. He started out by showing examples of “images” and asking the audience if they were photos or CGI. I was 100% wrong with every one of my guesses. The point is – I couldn’t tell the difference. I was in awe of the power of these relatively new tools that we as “image creators” have at our fingertips.

It really got me thinking that “seeing is NOT believing” anymore and the ramifications of that. I started thinking of the ethical consequences and how in the wrong hands this power can be misused. But as I tossed those thoughts around in my head, I realized that this is really nothing new as far as the power we, as visual creators have, to manipulate an image or skew the story or the message. Even before Photoshop and similar applications hit the scene, we as image creators could sway opinion or belief, just by what we chose to show, or not show. If you look back in history, photographs, film and TV, have swayed public opinion long before the tools of Photoshop and CGI.

Yesterday, I got an email from a photographer, Aaron Huey, with a link to his Ted talk. He told the story of the Lakota Sioux Indians through his words and his images. He presented a timeline of this tribe’s history through his words, as he showed his images of modern day Lakota on their reservation or as he refers to it – their prisoner of war camp. It was one of the most powerful Ted talks, I have ever seen. It also reinforced the notion of the “power” that we all have as visual creators.

I’ve been thinking about that power a lot, and the responsibility that comes with it and that I believe that we all have the obligation, to use it wisely. A few years ago, I created a documentary entitled Freedom’s Ride, a story about two diverse groups of high school students who rode the bus together to Alabama, tracing back the Civil Rights Movement of the 1960’s. The words of one teacher that I interviewed have stayed with me. He said, “we can pass all the laws we want – but we can’t legislate morality”. I’ve been thinking about that statement a lot this week. It’s never been more important than it is now, because of the tools of technology, that we make sure our moral compasses are in check and headed in the right direction.

November 8, 2010

Should You Be Thinking About Video?

For the past two years I’ve been traveling around the country presenting a seminar called “Should I Be Thinking of Video” for ASMP (American Society of Media Photographers. This seminar had become quite popular with still photographers as interest in video escalated, partly due to the hybrid cameras and partly due to the increased demand for video content for the web and mobile devices. The iPad in particular is a game changer and everyone seems to be keen on either creating video content or buying it.

With this rush to find or produce video, I’ve seen quite of few people attend these seminars because they feel they have to get onboard. A few weeks ago, someone in the audience, who appeared quite annoyed, raised their hand and said, “but you didn’t answer the question – should I be thinking of video”. He went on to say that there was nothing new about video and weren’t there plenty of videographers already out there. I replied that he needed to answer that question himself. I could only provide him with background information about video production but that decision as far as if he should embrace video was for him to make. I also said that yes there were plenty of videographers out there working in traditional markets that have been around for decades. What is new is the increased demand for video because we as a society are moving more toward an electronic means of communication and away from print.

I think the most important point here is that no matter what creative path you may wish to pursue, you need to have a reason for doing it. For me, I started shooting video more than a decade ago because as a storyteller, I felt the need for motion and sound to adequately tell the stories that I wanted to tell. I certainly wasn’t chasing a trend – not that video is a trend. Just like in still photography, it’s not about the tool or the camera, it’s about your vision and if you don’t know why or if you should be shooting video then how can you possibly have a clear vision.

I can probably better answer the question “should you be thinking of video?” this way. If it’s because you have a camera that is also capable of shooting in video mode then then the answer is no – you shouldn’t be thinking of video, because you will be a technician or a button pusher and will compete with every other person who has that same tool. But if you are thinking, seeing and feeling projects and stories that are all about motion and sound, then you’ve answered that question for yourself.

November 1, 2010

Photo Plus Expo 2010 Etc.

What a difference a year makes. I’ve been going to Photo Expo since it started, whenever that was some 20 or 30 years ago. It used to be held at the Coliseum, New York’s old convention center, when it was much smaller. Over the years Photo Expo got bigger and bigger, with huge sections of the floor devoted to lab equipment and hundreds of other booths displaying everything from cameras to computer software.

The last few years the Expo has gotten smaller. Gone is all the lab equipment of course, but also not present are some of the big vendors like Adobe and Apple. This year was the first year there was another photographic event happening simultaneously, called “Shoot NYC….an advanced photography forum”. This event was hosted by Hasselblad and Broncolor, and just few blocks away from Javits. I didn’t get a chance to get down there but I heard rave reviews from those who went saying it felt like it was geared more for the “professional”.

One difference I have noticed over the years of attending Photo Expo is the shift in the attendees, more toward retail photographers and prosumers. That was reflected both on the floor and in the seminar selections. There was an entire seminar track this year devoted to weddings and portraits. Another sign of the times was seeing an entire seminar track devoted to video and multimedia, as opposed to one or two seminar choices in previous years. I could only find one seminar this year about stock photography; actually it was about microstock in particular. That’s a big change from when there were a dozen seminars relating to stock photography to choose from.

I presented a seminar with Paula Lerner called “Multimedia and Video” and was part of a panel for a seminar called “Ethics and Photography” which was streamed live globally, but I did find time to sit in on a couple of very interesting sessions. One of my favorites was “Affordably Simple Marketing”, given by Juliette Wolf Robin. She provided a lot of terrific tangible information. I also enjoyed seeing and hearing Lauren Greenfield talking about her documentary work. And even though I’m not a teacher, I found “Teaching in the 21st Century” quite interesting. As always Blake Discher’s seminar on “Sales and Negotiating for Photographers” was fantastic and fresh. I also attended ASMP‘s annual member meeting where Tom Kennedy spoke about the new media landscape which was right on target.

The floor was smaller and as mentioned before, Adobe and Apple not present. Canon and Nikon had a lot of action and interest with their hybrid DSLR cameras as expected and I saw a lot more third party gear for the hybrids displayed – Zacuto rigs, Redrock Micro rigs, and Glidecams, along with fluid head video tripods. This trend is not going away and in fact isn’t a trend at all, as we move more and more toward electronic publishing with magazines scrambling to produce versions for the iPad and get their app designed.

The annual “bash” was more of a bust, leaving people hungry and thirsty due to no food being offered (except bags of potato chips) and a cash bar. It was held at the Intrepid, which sounded like it was going to be interesting, but not a great venue for a party. But it was nice to see my friends and colleagues and catch up with them.

It will be interesting to see what this event will look like next year – I can only guess that there will be plenty more changes.

October 26, 2010

“Kickstarting” a Passion Project

For anyone who has been reading my blog, you know a few things about me – I love to dialog and share with others, my work and my pleasure are one in the same and I always have a passion project that I’m working on.

I can’t say that I’ve always been like this. In the beginning of my career it was a lot harder to dialog and share with people – pre-social media and email. And as my career took hold and I became busier with work, I didn’t have time for sharing or personal projects. But for someone like me who is a dreamer, I was starting to burn out.

When I started exploring the video medium in the late 90’s, it triggered a spark in me. I started thinking and dreaming about all the stories that I wanted to tell – that would be possible for me to tell – through this medium. One of my first attempts at telling a story with video was a short documentary I did on my daughter’s youth symphony. I couldn’t have picked a harder subject if I tried because it was all about sound, which I knew nothing about. And anyone who has ever shot a musical concert knows that it’s almost impossible to do with only one camera. But I naively pursued with this project and learned a lot in the process.

My next passion project was The Delta Blues Musicians that I envisioned as a multimedia project combining still environmental portraits of these musicians along with video interviews, capturing their life’s stories. It was a lot of work and for the most part, I went it alone – doing everything myself. For anyone who has ever tried to shoot both stills and video on the same job, you know it’s not an easy thing to do. That project will always be near and dear to my heart and continues to reward me in ways that I never knew were possible.

There have been other passion projects since these first two and my head is usually full of ideas that are rumbling around, just waiting for the right time to surface. I am in the midst of a project now, Opening Our Eyes that is perhaps the most ambitious one I’ve ever dreamed up. This past weekend I launched the project on Kickstarter. Kickstarter is a website that posts creative projects for the purposes of finding funds. It’s a perfect example of crowd funding where one can donate anywhere from $1 to $10,000 to the project of their choice, and in the process make someone’s idea come to life.

I launched Opening Our Eyes on Thursday and within 3 days we reached 30 % of our goal. We still have a long way to go and have another 71 days to get fully funded. The way Kickstarter works is that if you don’t get funded 100%, then all bets are off and you don’t receive anything. So, I’m doing my best to do what I like the least and that is make a pitch for pledges. My intent is to secure enough funds so that I can collaborate with a professional editor and raise the bar on the film that my daughter and I shot this past summer on our 99-day adventure around the world, about people who are making a positive difference in the world.

It’s really a win/win for anyone who chooses to give – even a pledge of $25 will get us closer to our goal and you’ll receive a DVD of our film when it’s finished. So please check out our project on Kickstarter and pass this link along to others. Ultimately our goal is to inspire and motivate other change-makers through the power of our film. We know we can do it with everyone’s help and it will make you feel good to give – it always does.

September 7, 2010September 7, 2010

Post-Production – Overcoming Inertia and Getting Started

I returned back to the United States a couple of days ago and before I even did my laundry, I sat down to edit a quick behind-the-scenes interview video clip of my daughter and I discussing the documentary we had just finished shooting, traveling around the world. I was motivated by a deadline where I needed to provide a video clip from the project, right away.

I was fortunate in that we had just shot interviews of each other talking about the making of the film, while the experiences were still fresh in our heads. So it was relatively easy for me to pull a couple of soundbites from the interviews, sync the audio which had been recorded separately and add relevant B-roll. Within less than 24 hours after stepping off the plane, I had a 5 minute behind-the-scenes short. Nothing fancy, mind you but in addition to providing an opportunity for the film to get awareness, it forced me to start thinking about the overall structure of the piece.

The hardest part of editing is getting started – figuring out how the story will be told. In my case, I’m facing the daunting task of looking through 3 months of material – interviews, B-roll, still images, and behind-the-scenes footage that I need to figure out how I will put it all together. There are a dozen different directions where I could take this film in the editing process. I could choose to make each subject’s story an independent video, with the full length documentary being comprised of them all. Or I could weave the stories together – structuring the piece more thematically. Or I could include the mother/daughter aspect in the film and add some interview footage of the two of us talking about the project.

Just in putting together this quick sample, I have forced my mind to start thinking about the next step – crafting the story. My next deadline is to make a trailer for this film that hasn’t even been edited yet. I will be speaking at the PhotoCineNews Expo in LA in a couple of weeks and I’m motivated by this opportunity to present the workings of this project to a live audience.

As it turns out, jumping right into it was the best thing to do. I overcame the inertia that’s always present, and started focusing on how I was going to tell the story of not only our subjects but the experience itself.

August 25, 2010August 24, 2010

10 Things I’ve Learned Circling the Globe

I came across an interesting blog yesterday “20 Things I’ve Learned From Traveling Around the World for Three Years”, by Gary Arndt. It was pretty much on target with my observations from my very short journey of a little more than 3 months. But it got me thinking about what I have learned on these travels.

Erin and Gail, Peru — Erin and Gail and children of village along Amazon River, Peru

To travel is to experience and learn and also an opportunity to show other people from other cultures what an American (U.S. citizen) really is, beyond the news, the music and Hollywood movies.

1. People are good – Like Gary, I’d have to agree that for the most part most human beings are good. Sure there are schemers, con artists and thieves in just about every culture, but for the most part – people are good.
2. Government policies don’t always reflect who the people are – U.S. citizens are not all warmongers and not every Afghani is a terrorist.
3. The media exaggerates – Because we all get our news these days in abbreviated and sensationalized TV content – it’s distorted. I almost changed my plans to go to Thailand because of the coverage of the political unrest, which in actuality was contained to only certain sections of Bangkok.
4. There aren’t just “ugly Americans” there are “ugly tourists” – people around the world seem to equate badly behaving tourists as “ugly Americans”. I have found bad behavior is not solely exclusive to “Americans” or U.S. citizens – I have witnessed really bad manners from all types of tour groups – French, German, British, Japanese, Argentinean – you name it. I think it is more of a reflection of a “group” dynamic than a cultural one.
5. U.S. citizens are misunderstood – I find this is more common in countries that are more “westernized” than countries where you would think more of a discord would be present. For example – I found the people in Egypt friendly, curious and informed, unlike other “westernized” countries where the attitude was more of one of disdain. In other words, the more “westernized” a country was there seemed to be more of a preconceived yet narrow minded and naïve attitude about what an “American” was.
6. Cultural naiveté – Guess what folks – when you join those tour groups and they take you to the “untouched villages” along the Amazon River or to the hill tribe villages in the mountains of northern Thailand – they’re probably bringing you to government sanctioned tribal villages where the people have made it a business of “dressing up” for you. Some locals that I met referred to these places as “human zoos”. It’s kind of like expecting to see everyone in the U.S. wearing cowboy attire – I mean outside of Texas and Montana that doesn’t really exist anymore.
7. The Internet has changed the travel experience – you can pretty much get connected anywhere – anytime. My blackberry worked in some of the most remote places in the world. I could almost always get a cell signal – the irony was that I didn’t always have electricity to charge my battery. If you want to really get away – leave your laptop, iphones and blackberrys behind.
8. Go with the flow – don’t focus on what you miss from home whether that is a Starbucks coffee or a hamburger – discover the richness of the country you are in – the food – the music. As we become more and more connected with each other across the globe – we are beginning to lose our cultural differences.
9. I am a diplomat for my country – sure there are things that I don’t like about my country, the United States. But when I travel, I feel that this is my opportunity to interact with the people where I am visiting and to give them perhaps a more true picture of what an American is – beyond what the news and Hollywood portrays us as. That is if people give me a chance – if they haven’t closed their mind.
10. I am grateful that I can travel – and I think that everyone should travel – outside his or her country and culture. Don’t just visit the tourist sites but try to get out of the cities and interact with the people. The best thing about this journey is that our purpose was not to see the sights but to connect with the people. That made it meaningful and memorable.

August 16, 2010August 15, 2010

Why Video Is So Hot

These days video is a hot topic amongst still photographers and has been for over a year. But there’s nothing new about video so what’s the big deal?

For starters the camera manufacturers came out with the hybrids so as still photographers bought new “still cameras”, they also got a camera with video capabilities. At the same time, the publishing business is changing rapidly. Print is giving way to electronic delivery via iPhones, iPads, cell phones and the web. So you’ve got what you call a changing paradigm.

Is video a trend – no not in my mind. It’s just another medium to communicate in. When you have a message to deliver that needs motion and sound – video is the right choice. Does that mean still photography is dead. Absolutely not and neither is print.

Will still camera manufacturers lead the way in the next wave of “video cameras” with hi res images. My guess is no and that’s because traditional video camera manufacturers like Panasonic have already rolled out video cameras with large chips – and with good audio capture capabilities without work arounds like the hybrids.

Nobody can predict the future but I don’t think it takes a crystal ball to see that video isn’t just a hot topic for the moment or a trend, but has become a way that we get our news, our products pitched to us and our stories told.

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