Gearing Up With HD DSLR’s

Last week was incredibly stressful. I had been dealing with obtaining visas – a somewhat monumental task of which I had no control over, in preparation for my upcoming project Opening Our Eyes, that will literally take me around the world.

On one of my many trips to New York City, I went to B&H and purchased some gear I needed for the Opening Our Eyes documentary that I will be shooting. The gear I bought included – Canon 5D and Canon 7D cameras with extra batteries, (2) 16 GB Sandisk Extreme compact flash cards (I’ll need more), Manfrotto 190CX3 light weight carbon fiber tripod with the Manfrotto 701 fluid head (I needed a small tripod and head that will fit in a backpack),  Samson Zoom H4N digital audio recorder, 2 GB Sandisk SD card for audio, recorder, Rode Shotgun mic with “dead cat”, Delvcam Camera Mount Adaptor (this attaches to bottom of H4N Zoom recorder giving it a hot shoe plate), Rycote Hot Shoe Extension/Extender (this attaches to the hot shoe on the top of the camera giving you extra room for devices – for me, the H4N Zoom recorder and a shock mount for the Rode mic) an adaptor so I can hardwire my Tram lav to the Zoom digital recorder, XLR cords of various lengths, and a couple of Rugged Lacie portable hard drives (500GB)

This weekend, I decided to familiarize myself with the new gear and do some testing. I was looking forward to getting back to my “purpose” for the trip and leave the administrative nightmares behind. I am not a shopper, nor am I a gadget freak. I buy new equipment when I have a need for it as opposed to because it exists. There’s something to be said about sticking with gear that you are comfortable with so that you can concentrate solely on the creative, but because of the pace of technology we are somewhat forced to keep current with our tools.

Whenever I add a new tool to my bag of tricks – I go through a process. First experiencing the thrill of something brand new in my hands. When I first took the Samson H4N Zoom out if it’s little coffin like plastic case and held it in my hands it was a sensual experience because of its design and what they make it out of. The second phase of the “new gear process” is reading the manuals and figuring out how things work. With the Zoom this was a bit frustrating and I am one who is already familiar with audio devices, so I can only imagine the frustration for someone who is not audio savvy. It’s such a sophisticated little mixer with so many choices that it took some time getting used to it. After much testing I settled on the 4Channel mode.

Over the weekend I tested both the Canon 5D and 7D cameras, recording sound with their internal mics as well as with a shotgun mic on camera plugged directly into the camera with an XLR to mini plug cord. I also tested both cameras, recording the audio separately through the H4N Zoom using the shotgun on the camera, and with the shotgun on a boom closer to the subject. Then I tested my Tram mic hard wired into the recorder and finally I did a test with the Tram and shotgun mics recorded on separate tracks on the Zoom.

After the tests, I brought both the video and audio files into Final Cut Pro. I had also purchased Philip Blooms 7D tutorial and in the workflow section he mentions how sluggish and problematic it is to work with the H264 files that come directly out of the camera. He recommends converting the files to Apple Pro Res LT either using compressor or MPEG StreamClip which is faster. I tried it both ways and he’s right the MPEG StreamClip is much faster. After I converted the files into Apple Pro Res LT, I imported them into Final Cut along with the WAV audio files. Incidentally, I shot everything at 24 frames a second and recorded the audio as WAV files at 48KHZ. In addition, I recorded sound through the camera, even though I was capturing my audio with an independent device. I knew I would use it as a reference when syncing the sound in post. My next step was to sync the audio files with the video/audio files coming from the camera. I used a clapper when recording so syncing was pretty easy. Philip Bloom mention using a software called PluralEyes for help with syncing audio and video in post but I have not yet purchased it. I did find out that you need to keep good organizational notes when shooting so that you can easily match up the audio files with the camera files later on. I decided that I like using the 4Channel mode with the digital recorder and using two external mics along with the stereo pair on the recorder. In post I can uncheck “stereo pair” and work on each channel independently.

So after a weekend of playing with the new gear, I went through the gamut of emotions from the thrill of newness to the incredible frustration of learning something new before the light bulb goes off. It will take a while to get to the third phase of the “new gear process” and that’s becoming very comfortable with the tools. And I can almost guarantee when that comfortable feeling start to happen, there will be something new that I’ll need to buy.

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Ten Things Still Photographers Need to Know About Video

1.    Buying a DSLR is only a start.  Choose the right tool for the job.  A DSLR might not be the right tool for many video productions.  And keep in mind that most shooters spend sometimes twice as much as the price of these cameras on add-ons to make these cameras a viable solution.
2.    It’s more than just the shoot. There are many facets to video production. In fact positioning yourself as just a camera operator may not be the best business model.
3.    Shooting video is a different mind set than shooting still images.  I think differently when shoot video.  I think in sequences and in storyboard mode – not in moments in time.
4.    Audio is everything.  You can have the best visual in the world but if you don’t capture your audio properly – you’ve got nothing.
5.    Shoot horizontals.  There are no vertical TV sets – yet.
6.    Editing – Again the shoot is just one part of video production.  Editing is just as important and there is a steep learning curve that comes with it. But learning to edit and editing your own material will make you a better shooter.
7.    There’s no standardization of codec’s and formats.  It’s like the Wild West when it comes to standardization of codec’s.  There is no standardization!  Every time a new camera gets rolled out – it seems like there’s yet another format.
8.    Output – Here’s where a lot of people get confused.  How are you going to output it?  What type of file?  What platform – TV, web, big screen?
9.    Interviews – A lot of video productions require on camera interviews.  Many times the interviews drive the story – or create the backbone of the audio track.  Pay attention to good interviews and interviewers to learn the art  of getting good sound bites.
10.    Collaboration – Video production is ripe for collaboration.  Still photographers are more independent creatures.  Learn to surround yourself with people that will make you look god.

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Driveby Culture

Seth Godin’s blog post today “Driveby culture and the endless search for wow” really hit home with me. Godin writes:

“Should I write blog posts that increase my traffic or that help change the way (a few) people think?”

I think about this a lot – should I write about something that I know will get a lot of eyeballs or should I write about something that I’ve been thinking about that may make others think? Ironically, when I don’t think about what will attract an audience and just write from an open and honest point of view – I end up with a lot of eyeballs. And those are the eyeballs that I want to attract – the ones who I click with.

Godin goes on to say:

“More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers.”

“Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.”

We live in a culture of “shock and awe” and sound bites. We don’t read anything lengthy – we want bullet points. Magazines don’t run stories anymore – they do survey pieces – the ten best………….. We want packaging and fizz – wowy zowy. We want exotic imagery and special effects. If it doesn’t grab our attention – we’re bored and off to the next thing. We’ve become so busy clicking around and multi-tasking we hardly take notice that we’re not getting satisfied. We’re left kind of empty feeling even though we’ve just been to a smorgasbord.

Every once in a while something comes along – a simple movie with a powerful message – an image that lingers in our minds – a story that took us to another place. Timeless thoughts, ideas and imagery that continue to resonate with the human spirit and every now and then we take pause and notice. Something makes us all stop and think – beyond the glitter, the eye-candy and the headlines.

Godin questions:

“What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?”

For me the answer is just being myself – open and honest. There’s only one Gail Mooney and that’s what I have to share.

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Frozen Waves and Instincts

A couple of weeks ago I stood on top of a 10 foot frozen wave on Lake Superior. I was in an amazing place, both physically and spiritually.  The next day, we had an 8-hour drive from the Upper Peninsula to Detroit.  I pulled out my computer and I wrote a blog about my experience on the ice, the day before.  I really didn’t think much of it at the time – I just jotted down my thoughts.

When I got to Detroit, I uploaded the blog to my wordpress site and didn’t check my email or look at any social media sites until very late the next evening.  When I did, I saw that the hits on my blog had gone through the roof – over 2000!  When I checked my email, I noticed there was one from a wordpress editor telling me that my blog had landed on their home page.  No wonder.  Judging by the dozens of comments people had written – I realized the blog has resonated with people.  Not just the icy image, but my thoughts and feelings that I had shared.  I had written from my instincts.

I’ve lived my life taking chances and trusting my instincts.  You kind of have to trust your instincts when you take chances – that comes with the territory.  If you don’t – most likely you won’t be putting yourself out there.  I honed my instincts in my early years, when I was a 19 year old woman hitchhiking around the world.  I had to make snap judgments about people when they pulled over and offered me a ride.  Should I or shouldn’t I get in that car?  I developed a sixth sense if you will – and to this day I go where my gut is telling me to go.

The funny thing is my instincts aren’t always right – not 100% anyway.  Maybe only 70% or 80% of the time.  So that means that 20-30% of the time – my instincts are wrong.  When that happens – I fail.  And when I fail – it’s really hard to trust my instincts again.  But if I question myself (and I do) and I talk myself out of doing something – I know – I’ve guaranteed – that “something” has absolutely no chance of happening.

Sooner or later, I usually get another idea to pursue or an opportunity presents itself and I have to make a decision on which path to follow.  And once again I need to trust my instincts.  It’s scary – it’s always been scary.  That’s why it’s called risk.

I’m pushing myself in a lot of new directions at this point in my life.  I’m not going to pretend that I don’t get afraid – because I do.  So I need to dig down deep inside myself and trust my most basic instincts and hope they serve me right.

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Funding A Personal Project

I have learned from past experience with other personal projects that getting funding for an idea is no easy task.  But I have also found that with a lot of careful planning, saving and budgeting I have been able to self fund my projects and have been compensated on many levels later on – after the projects are underway or near completion. As I continue to blog and to talk to people about Opening Our Eyes, the documentary my daughter and I are creating which involves us traveling around the world, I get asked a lot of questions.  One question that is asked quite frequently is “who is funding your project?”  The short answer is – we are self-funding our trip and our documentary.

I had managed to save up about 330,000 miles with Continental Airlines and another 329,000 points with American Express over the years.  I was saving them for something, just didn’t know what until a few months ago when I decided to cash all my points and miles in to subsidize our journey around the world.

So far, I have exhausted all but 4,000 Continental miles in ticketing my Round The World plane ticket as well as getting my daughter and I to, from and around South America.  My husband Tom donated his Continental miles to my daughter Erin for her Round The World fare.  I will still need to pay for airplane tickets to Iquitos, Peru from Lima as well as for flights to Nepal from Delhi, India. That still leaves picking up the costs of air or train tickets from Istanbul to Warsaw and Moscow. I will use about a third of my Amex points to pay for the flights from Lima to Iquitos, Peru because those tickets are costly.

I’ll use the rest of my American Express points to fund some of our accommodations, along with any hotel points that I have.  We’ll be staying at guesthouses, people’s homes and budget hotels whenever possible.  We’ll use public transportation for getting us around once we get to our destinations because renting a car isn’t in our budget.

Of course there’s food and miscellaneous expenses on the road like Internet and admission fees.  The vaccinations for the two of us have cost more than $1500 and the visa costs may reach $1000.  And we’ll both need backpacks and other personal needs for the trip.

My biggest expense will be for photo/video gear but that is the purpose of the trip.  I have pretty much figured out the gear that I’ll need: read my blog entry Putting Together a DSLR Video Kit.  When all is said and done, including buying an additional laptop as a backup, I’ll have spent about $12,000 on equipment needs.

So, how will I pay for it?  When my mother died about six years ago she left me a little money.  I never really wanted to spend it and was fortunate that I never had to – so I will use it for this project and this trip.  Somehow, I think she would love the idea of what her daughter and granddaughter were doing.  And if she were still here she might very well have wanted to join us.

I’ll be reaching out to Canon, Apple and others as potential sponsors.  I’m also reaching out to my friends and connections that I have made over the years for donations in kind. If you have any hotel points that you may not be using and would like to donate those points to our trip it would be greatly appreciated.  Or any other type of “in kind” donations you may provide.

Please email: gail@kellymooney.com or call 973-543-6868

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Putting Together a DSLR Video Kit – And Why

I was in Chicago a couple of weeks ago and stopped by Zacuto. Zacuto is a business that has made outfitting DSLR cameras for video a specialty. They have cleverly engineered an assortment of their 3rd party add-ons that take these cameras to a higher level. They have also provided solutions to overcome some of these cameras shortcomings. Depending on the genre you are working in, documentary work, corporate, indie films or photojournalism will ultimately determine which way you’ll need to “trick” these cameras out.

I was looking for products that were designed to help with camera stability, focus aids and audio when using the Canon 5D or 7D which I will soon be purchasing. My motivation for buying these cameras wasn’t because I was moving to video for the first time, because I’ve been shooting video for 11 years and already have a high-end HD camera – the Sony EX-1.   The main reason that I will be buying these hybrid cameras is that I am undertaking a global project where I will be shooting both still images and video where I will literally be traveling around the world for a three month period and I can only bring what I can carry on my back. So taking two camera systems was out of the question.

I tested quite a few items at Zacuto but finally settled on the following solutions. For my audio needs I will use my existing Sennheiser shot gun mic and lav/transmitter/receiver kit. But I decided to capture my audio independently using the Samson H4 Zoom digital audio recorder and will sync it later in post. I also opted for the EZ-Finder that is an eyepiece that snaps on over the monitor. This not only makes it easier to focus in the sunlight, but provides a point of stabilization as well. Speaking of stabilization, I have also opted for the DSLR Sharp Shooter rig that comes with a shoulder mount, Zgrip Z-mount and mini baseplate with quick release adaptor. I supplemented that rig with a FLEX-DSLR remote trigger and a 3.4 lb. counterbalance weight.

I’m glad that I personally visited Zacuto and tried out the rig – fitted to me. It felt right and fit with the way I am accustomed to shooting. A hybrid solution that bridges the still photo and video worlds. I’ll need a lighter weight tripod and am hoping to keep my Manfrotto fluid head. I’ll need to purchase a backup MacBook Pro and portable hard drives because my workflow will be tapeless and therefore redundant.

That’s going to be a lot of gear on my back. Guess I’ll be packing light when it comes to my personal needs.

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Snow, Plan B and Sheer Determination

Once again I’m back at the airport – this time Phoenix heading back home after a much shorter stay than usual.  My flight this past Friday heading to Phoenix was canceled due to a major snowstorm hitting the Northeast.  The flight I was rebooked on was also canceled.  That was just the start of my day, which turned into an 18-hour saga getting from Newark to Phoenix.

The snow in NJ had started the day before – snowed all day Thursday, through the night and was still snowing when I arrived at Newark airport – yet my flight was still showing an on time departure.  Somehow though I had a bad feeling and I soon as I walked into the terminal and saw a line a ½ mile long that wasn’t moving and I knew I was in for the long haul. It looked like the fall of Saigon – hundreds of people clamoring to get out. I immediately started multi-tasking – got into the end of the line, got on the phone with Continental and had my husband who had driven me to the airport wait in another long line.  The lines weren’t moving and my first call to Continental was dropped after holding for 45 minutes.  When I finally got through on the phone after another 45 minute wait – I was told I was rebooked into Phoenix on Sunday.  That clearly wasn’t going to work because I needed to be in Phoenix at 9AM the next morning, Saturday to give a seminar for ASMP: Multimedia and Video.  Not to mention the fact that my return flight headed OUT of Phoenix back to Newark was on Sunday – technically leaving Phoenix before the airline had me arriving in Phoenix. I found out that when the airlines rebooks your flight – they just look at that one leg and not the whole itinerary.

I asked the agent if she could get me out of any of the NY area airports into Houston that day.  I knew if I could get out of the Northeast, I was a jump ahead of the thousands of people who had flights canceled on Thursday and Friday.  She told me she could get me out of Philadelphia and into Houston that afternoon but couldn’t get me from Houston to Phoenix until Saturday morning, arriving at 9:30AM – ½ hour after my presentation was supposed to start.  Oh well I would be fashionably late – but at least I’d get there.  So she rebooked the flight – I grabbed my husband and said – how do you feel about driving to Philadelphia?  He said, “let’s go” and we did.

So we started our two-hour drive to Philadelphia airport.  Keep in mind we had just gotten over 18 inches of snow, so we knew that two hour drive could easily turn into double that in time.  However, as we started heading down the NJ Turnpike we quickly realized we were one of the few vehicles on the road.  Being that it was Friday and the schools had been closed for the second day in a row, most intelligent people were still home in bed.  We pretty much had the road to ourselves and about half way to Philly the road got better and the snow became less and less.  I was beginning to feel a bit more hopeful.

Philadelphia airport was a much calmer scene and within a couple of hours I was airborne to Houston.  When I arrived in Houston I checked a monitor and noticed that there was still one more flight to Phoenix that night so I quickly went to a customer service desk and asked if I could get rebooked on that flight.  The agent told me it was full but I asked her if she could kindly check.  She did and sure enough the gods were with me because two seats had just opened up.  She snagged one, gave me my boarding pass and I headed toward the gate.

By this time it was about 9PM after a very difficult day.  I cued up with the first class and elite passengers as they waited to board the flight and two men were talking about how messed up the airport was in Orlando, Florida that day.  I couldn’t help myself and interjected “Orlando!  I started out in Newark this morning”.  One of the men, a seasoned road warrior looked at me and said, “You got out of Newark?  I’m impressed”.  As we boarded the plane, he said to the flight attendant “This lady came from Newark!” (still impressed over my achievement) and the flight attendant looked at him and said “Well I came from Cancun”.

So I was one of the lucky ones – but only because I’m a very determined individual – not to mention that I always have a plan B, C and all the way to Z.  I went with my gut and it paid off. And then I thought about the 3 month round the world sojourn I will be undertaking this summer and I thought to myself that I should have my head examined.  And then I thought – No – I’ll just leave plenty of time, keep a cool head and an open mind and follow my instincts and I’ll be fine.

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Standing on a 10 Foot Frozen Wave

Yesterday I stood on top of a 10 foot frozen wave looking out over the vast icy seascape of Lake Superior. I was shooting footage of this endless field of frozen waves as the setting sun turned them every shade of blue, purple and orange. It was quiet – incredibly quiet – no car or airplane noise, no voices, and no sound of splashing water, not even the sound of a bird. The audiometers on my camera barely registered a blip and yet there was audio. Even dead silence has a sound.

I’ve been on the Upper Peninsula in the far northern reaches of Michigan, shooting footage for a family biography that I’m working on. I had recorded interviews with my mother’s siblings this past summer while attending a family reunion and I had been planning on returning to capture some winter footage to illustrate the stories they told during the interviews. My mother, her siblings and her parents grew up in northern Michigan during the Depression, farming, lumbering, and fishing – pretty much doing whatever they could to survive. Times were hard and living in such a remote, harsh climate didn’t make it any easier. Everyone did what he or she had to do.

While I’ve been in the UP, I’ve met a lot of people who are doing all types of things to survive during this lousy economy. Most I’ve met have several part time jobs. A couple of times I stopped to eat at a restaurant, there would be one woman tending the bar, waiting on tables and cooking the food. Because of it’s geographic location and its sparse population, the Upper Peninsula is kind of like a frontier and the people who live here, have the spirit to go with it.

As I stood on the top of this frozen wave in absolute silence I contemplated resiliency of the human spirit in the context of my own world. Certainly my business has changed – due to technology and the lousy economy. Because of technology, I am able to do more things than I could ten years ago. Because of the poor economy, I’ve had to do more things. Most other photographers I have talked to this past year have diversified their businesses – some shooting weddings, some shooting video and some working in other retail markets. I suppose we’re all just doing what we can to get through these changing times.

So I looked out over the endless view of frozen waves and into the orange glow of the setting sun. For an instant I became fearful of where I was when I looked behind me and saw a deep crevice that I could easily fall into if I lost my footing. But then I looked ahead to the orange glow on the horizon and I felt hope and with that a sense of security because I knew where I came from and I have the heart and spirit to survive.

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Booking a Round the World Airline Ticket

I am embarking on a personal project with my daughter this summer. Our goal is to create a feature length documentary on “people who are making a difference”. Ordinary people who are doing extraordinary things. Ultimately we will end up with 7 stories on 7 continents – each story standing on its own as a 10 minute web video and becoming a part of the whole – a feature length film. I’ve set up a website just for the project: Opening Our Eyes. But I’ll probably talk about parts of this project on this blog as I proceed with the logistics – certainly the photographic/video filming logistics.

I spent the better part of last week on the phone with the airlines creating our round the world itinerary and ticket which wasn’t all that easy given the fact that there were two of us traveling and we were using airline miles – 160,000 miles each to be exact. As a side note – the fact that I had so many miles piled up is one small thing that prompted this trip, and when Erin became a part of this – Tom gave her his miles so she could come. That should tell you something about Tom – that he would do that for his wife and daughter.

Our initial plan was to depart from the US in mid-June, heading first to Namibia to visit a friend and then on to Uganda for our first story. Our first hurdle was that the Star Alliance airline partner that went from the US to Africa was South African Air and there were no award seats into or out of Johannesburg for the entire month of June – Johannesburg is hosting the World Cup and everything is sold out. I was told that we couldn’t connect through Europe on another carrier like Lufthansa because that would mean going back thru Europe after leaving Uganda and the rules didn’t allow this. I’m broken hearted that we can’t get to Namibia because it means that another opportunity is lost in connecting with my friend while she is living there – but it wasn’t meant to be.

The airline agent could get us to Entebbe, Uganda but in order to make that work, we had to move up our departure date to May 25th giving me a slight panic attack knowing how much I still needed to do before leaving for this journey – vaccinations, visas, lodging arrangements, not to mention getting my gear ready for filming. I’ll talk about my gear in another blog, but essentially since I want to shoot both stills and video – I’m opting to use a hybrid DSLR system because I need to pack light and can only bring one camera format. If it doesn’t fit on our backs – it’s not coming. But I digress.

Our next challenge in ticketing was going from Uganda to our next destination on the European continent. I was aiming for Warsaw or Moscow but we settled on flying from Entebbe, Uganda to Istanbul, Turkey. We’ll figure out how to go to Warsaw and Moscow on our own – that will be a piece of cake. Incidentally, there are a lot of rules on these round the world award tickets – you must keep going in the same direction (can’t backtrack) and you’re only allowed so many segments – I got answers anywhere from 12 to 16. And you can’t go back to a continent more than once – that came in handy going to Istanbul when the airline agent and I had a lively debate as to which continent Istanbul was on. I think the agent liked my creative way of solving the problem and gave me a little leeway.

In the end after many hours on the phone – we created an itinerary: NY > Entebbe, Uganda > Entebbe connecting in Cairo to Istanbul, Turkey > Istanbul connecting thru Frankfurt, Germany to Delhi, India (somehow that was ok) > Delhi to Bangkok, Thailand > Bangkok to Melbourne, Australia > Sydney connecting thru LAX to NY. The agent told me to call back the following day because all the carriers needed to make confirmations. She also told me our reservations would only be held for 48 hrs till they needed to be ticketed.

The next day, I called the airline and was told that there was a leg missing on Erin’s itinerary – Istanbul to Delhi – she corrected it and told me everything looked in order but to check back that afternoon. I did and found out that we were still waiting on Thai Air to confirm our flights from Delhi to Bangkok and then on to Australia. The agent said, “don’t worry – Thai Air is slow – call back tomorrow”. Being the worrier I am, I knew that “tomorrow” was the day the tickets needed to be purchased or our reservations would be dropped, so if there was a problem I needed at least to know about a plan B. So I asked what other airlines flew that route – Delhi>Bangkok>Melbourne. I was told that Singapore Air flew that route but connected through Singapore.

The next morning – the day the tickets needed to be purchased – I called the airlines and was told that all my Thai Air flights had been canceled but Erin’s had been confirmed. I didn’t freak out – instead I suggested that the agent route us using Singapore Air – which he did. He put a rush on the confirmation process and told me to call back that evening.

To cut to the end of the story – I literally purchased the tickets right down to the deadline hour. I didn’t get everything I wanted – but I did get what I needed. We’ll be leaving May 25th and returning August 3rd. We’ll have to purchase separate tickets to get us to and from our destination in South America sometime in August and we are still trying to nail down those story ideas and dates.

People ask me why I didn’t use a travel agent. I have been handling my travel logistics for over 30 years and my answer is – I’m the one who will be doing the flying and I want to have control over that. Even if it looks doable on paper to have a one-hour connection in Frankfurt when flying from NY to Lagos, Nigeria – even for an optimist like me – I know better than to tempt fate like that.

All total – flying 7 different airlines, 12 flight segments and traveling across 5 continents I managed to get us 2 tickets for $263.44 each – that’s for the taxes. Now I need to look into vaccinations and visas. Yesterday I discovered that my passport, which is still good for another 4 years, has only two pages left in it for visas – and India requires that you have two empty pages for their visa. Another thing to add to my “to do” list.

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Telling Stories in Multimedia and Video

Rather than paraphrase here what I have already written, I will simply direct you to an article that I wrote for Adbase that just went online http://tiny.cc/h5kWV

Several tips on how to tell the “story” through the medium of motion to how to size images to achieve that timeless Ken Burns effect.

Bottom line – it’s all about the story.

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