NAB Show – Journeys of a Hybrid

April 15, 2014

2014 NAB Wrap Up

Still photographers and motion shooters love to get a “first” look at “new gear”. Here are a few interesting items I saw last week at the NAB Show (National Association of Broadcasters):

Cameras

Black Magic Ursa A 4K camera at an affordable price (around $6,500) that will be shipping in July. They’re calling it the first user upgradable-camera because you can change the sensor and the lens mount. It looks like this will be a great camera for filmmaking and documentaries.
Sony A7s Sony’s latest mirrorless camera features a wide-dynamic-range sensor and amazing sensitivity. With this camera, Sony didn’t jump into the megapixel competition against other camera manufacturers, but instead concentrated on image quality at staggering ISO’s. I would use this camera more as a still camera, but it’s small and it also shoots 4Kvideo.
GoPro This company continues to innovate and make products that provide shooters with the tools that allow them to come up with incredibly creative solutions, especially in sports/action content.

Storage/Monitors

Atomos has created the Ninja Star, a tiny ProRes Recorder for theGoPro Hero 3 that has an HDMI-out port and allows you to loop the signal through the Ninja Star and out to a monitor for composition or review. Atomos also debuted their Shogun, a combination seven-inch monitor and recorder with 4K capability.
G-Speed Studio by G-Techology This product, a hardware RAID 4-Bay Thunderbolt 2 storage solution, won the “Best Storage of NAB 2014 Award.” The G-SPEED Studio is a storage device with room for four hard drives and is configurable to RAID 0, 1, 5, 6, or 10. You can bring the total storage up to 24TB; at a lesser amount, the sustained 660MB/s transfer rate will get your files going quick.

Sliders/Stabilizers/Helicopters

Kessler Unidrive This is a motion control system (slider) that’s automated to enhance your production values.
Shape ISEE 1 Camera Stabilizer for GoPro A very cool device to stabilize your action GoPRo footage. The SHAPE ISEE I is a handheld gimbal-based stabilizer for GoPro cameras and smartphones. The powered, self-calibrating ISEE I enables steady shots with the GoPro and features a joystick for up/down tilting of the camera.
DJI’s Phantom 2 Vision Plus with Gimbal and GPS The latest addition to DJI’s quadcopter lineup gives you stunning images at a super affordable price ($1,000, or $1,099 for a version with extra battery). The copter has a 1080P camera that supports Adobe DNG RAW, which is great for workflow. There are also features that allow you to stream video to your smartphone in real time and to synchronize your phone with the quadrocopter through WiFi up to 700 meters away.
Syrp Genie Time Lapse & Magic Carpet Slider This is a motion controller coupled with a simple slider that provides a relatively low-cost solution for great time-lapse photography.
GimbalGunner A new device designed for run-and-gun video shooting. It’s essentially a cross between a two-axis gimbal and shoulder-mounted rig.

Software

There were hundreds of booths demoing software, but perhaps the most impressive of the bunch for me was the iZotope RX 3 This audio postproduction software will take away your fears about working with sound. I saw a demo in which it fixed substantial audio issues with the push of a button. Technology continues to make our lives easier. There is an incredible deal on the software until May 1, with prices slashed from $749 to $249. I don’t advocate capturing bad audio, but you’ll want this repair tool if you do.

Lighting

Litepanels This company launched its new Hilio series, versatile panels that emit a raw, narrow beam that provides high-intensity light for long throws.

April 1, 2013

I Don’t Want to be the Smartest One in the Room

My mom used to tell me, “You don’t want to buy the nicest house on the block.” She didn’t just say it when I was buying real estate, but used it as an analogy when she was dispensing other words of wisdom. Maybe that’s why I grew up not wanting to be the “smartest person in room.”

When I was very young, I used to create characters that I wanted to hang out with. One was my imaginary friend Peteso who was a “newspaper boy” in China, doing dare devil stunts on his bicycle as he delivered his papers. There were plenty of others, each one bringing something exciting to my more mundane life of a typical 5 year old child.

By the time I got out of college, I had traveled the world, building all sorts of relationships with people from many different cultures who had broadened my mind as to how I saw the world and myself. I gravitated toward people who were NOT like me.

When I first began my career as a photographer, I had the great fortune of having an incredible art director, Adrian Taylor as my mentor. Adrian had a colorful career as an art director for magazines like Holiday (the original) and Travel & Leisure, which is how I connected with him. Adrian took my partner Tom and I under his wing when we were first starting out. He encouraged us by believing in us and he made me always want to put everything I had into an assignment and improve with each one.

We learned a lot from Adrian, but perhaps one of his greatest gifts was to include us in lunches, dinners and parties with some of the best photographers of that time – Arnold Newman, Slim Aarons, Pete Turner, Al Satterwhite, John Lewis Stage, Fred Maroon and countless others. Being in the room or literally “at the table” with these legends and listening to their stories and advice was probably the best thing that could have happened to me. What I learned from these photographers is the kind of stuff you don’t learn at a photography school. And it wasn’t necessarily things like business tips or photographic technique. They talked about their passion and their ideas and it awakened me to the possibilities within myself.

I’ve been preparing a presentation that I’ll be doing for ASMP at the NAB Show (National Association of Broadcasters) next week. As much as I’m grateful to be able to share my knowledge at this prestigious conference, I have to remind myself that it’s only possible because I’ve lived my life, putting myself in situations and environments where there are people who are much smarter than me. In fact, for me the best part of NAB is to sit in on some of the panel discussions with the movers and shakers of the industry and listen to what they’re talking about.

These days, when I fantasize, I no longer create make believe characters to hang out with. Instead I imagine myself at a table, having a discussion with people who intrigue me on some level and expand my mind to a place it hasn’t gone before. And then I set out to make my fantasy come true.

April 14, 2011April 14, 2011

NAB Show 2011 Afterthoughts

Whew! I’m fatigued in every way imaginable – in a good way though as I always am after attending the National Association of Broadcaster’s annual show in Las Vegas. It’s overwhelming and over stimulating and after I get home and decompress for a day I’ll make some sense out of what I learned and how to apply it in my hybrid world.

What springs to the forefront of my mind as I wait for my flight, which is delayed, is that convergence and/or “integration” continues at a rapid pace. 3D, which seemed to be the big topic last year is still present but not commanding all of the attention. This year the conversation seemed to be centered on the integration of TV and Broadband. But I couldn’t help but wonder as I went from James Cameron’s keynote where he talked about his continued thrust into 3D, to a session on TV and Broadband convergence – where does 3D fit into the Broadband world?

Many attendees infatuated with the HDSLR solution wondered why Canon didn’t roll out the next “hybrid”. I’d like to think that Canon is working on a video camera that will utilize a “big chip” than working on a still camera that has less work arounds in an attempt to make them more video friendly.

Adobe announced CS5.5 and the next day Apple made their worldwide premier of Final Cut Pro X at the Final Cut Pro Users Group Supermeet. The crowd went wild as each new feature was demo’d – no transcoding, auto rendering in the background while still working, no more clip collisions and so forth. At the end of the demo everyone’s jaw dropped when they announced the price at $299. What Apple didn’t tell us – is if and how it will integrate with the other apps in Final Cut Studio like Soundtrack Pro, Motion, Compressor and Color.

Another very cool product was the Ninja by Atomos an Australian outfit. The Ninja is a monitor – but not just a monitor because it takes your media out as 8/10 bit uncompressed HDMI and stores it on insertable 500 G hard drives. Unbelievable and at a price of less than $1000. That means that compressed media gets output at a quality 8 – 10 times better than recording it to cards. Sorry, DSLR users but it doesn’t work with Canon’s DSLR’s because for some reason there is no way to record the data without the display. That’s a question for Canon as to why it can’t over ride that and output and record without the display recorded on the data.

As always my favorite part of NAB is sitting in on the Super Sessions with big time directors, editors, CEO’s of broadcast networks and manufacturers. That’s where you truly get to engage the movers and shakers in the industry and learn and ask questions. One of my favorite sessions was with filmmaker Kevin Smith. He is the kind of guy that constantly pushes the envelope and he made a comment that stuck with me. He said “Hang with the people who ask why not – not the people who ask why”. It’s a lot easier to question why and in the process never get anywhere but to have to courage to say “why not” – well that’s when things get created and invented.

So, as I head home thoroughly exhausted in a good way; I’ll hang onto that thought and seek out others who say “why not?”

April 13, 2011

Embrace Disruption

Every now and then disruption needs to take place and does. Technology is causing disruption in all our lives but it need not be looked at as a negative thing. We can embrace it and find opportunities or we can shut ourselves off and become obsolete.

It’s Day 3 of the NAB Show. Every April the National Association of Broadcasters have one of the largest conferences in the world but these days this show is not just attended by broadcasters. As TV converges with the Internet the attendees have become more and more diverse.

On a very small scale there is the DSLR contingent along with all the vendors that cater to this group with their third party add ons – a big business these days for sure. At Canon’s display, Hollywood DP’s and cinematographers like Gale Tattersall of House and Russell Carptenter of Titantic (to name just one of his films) tout the merits of the Canon 5d MarkII and make the point how these hybrid cameras have created a new aesthetic. They are also quick to point out that these “affordable” cameras are not chosen because of budget but rather because they are small and discreet and create a beautiful image in low light. One digital “rebel” filmmaker remarked how he shot a scene for his film on an airplane with an actor and no one even took notice because its such a low profile camera.

But back to the word disruption. Convergence works both ways. As much as the DSLR has rocked the still photographic world and created a huge hunger amongst still photographers who want to learn how to shoot motion and capture good sound, it has also rocked the world of motion shooters who are providing stills for their clients and learning the language of photography.

TV and Internet are converging. There is a whole generation that has no need for a cable hook up. They watch what they want – when they want – online. Just like they never get a landline – many never get hooked up to cable. The small affiliate broadcast stations are feeling just as threatened these days as magazine photographers are because of the demise of print publications. Their worlds have changed because the patterns of the end user have changed.

Director James Cameron (Titanic, Avatar) just formed a partnership with a 3D company. As TV’s are manufactured with 3D capability and the tech hurdles are overcome, he feels that 3D will become mainstream. But he goes on to say that the big problem is content because the only content created now is coming from the motion picture industry.

And Apple made their worldwide announcement last night with Final Cut Pro X. I was in the room and all I can tell you is that it is REVOLUTIONARY. Watch out Adobe.

But at the end of the day – of every NAB day – as I sort through all the information and announcements – I ground myself and think about what I will choose to embrace. How can I use technology and apply it to what I do and why. If disruption means that I can tell my stories in a better way or reach more people – that I welcome it with open arms.