Findings From the ASMP Motion/Video Study

ASMP recently formed a Motion/Video Study Group to explore how members have embraced video. Video has become much more prevalent in visual communications as electronic publishing continues to replace traditional print media. The increased availability and low cost of broadband has enabled and created a huge demand for video. At the same time, there is a convergence of our tools as “hybrid” cameras are capable of shooting both stills and video.

As head of the Motion/Video Study Group, I spoke at length with fourteen ASMP members who have integrated video into their businesses.

Some General Observations:

As expected, there was a wide range in responses as well as in the markets that each participant works in.

• Participants are working all across the spectrum in the video/motion sector – from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
• Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
• Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
• Almost all participants have created partnerships or work in collaboration with others – sound people, editors and camera operators to name a few. Video production is based on collaboration because of it’s many facets.
• The learning curve can be steep – especially for editing and motion graphics applications.
• There is a lot of confusion and chaos in terms of file and codec standardization.
• Ownership and copyright are handled in a variety of ways depending on the production, the market and how one has positioned themselves. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. Depending on the market – the ownership and copyright is maintained by the end client or the production company.
• Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
• All see opportunities in the video medium in almost all markets.

To see the full report please go to http://asmp.org/tutorials/getting-started.html

I would love to hear from others who have added video to their businesses.

On the Road (Again)

I’ve been doing a lot of traveling these days, quick one or two-day stays in cities all around the US. But that’s not the kind of traveling I do when I’m on a destination shoot where get totally absorbed in a city because I’m there to tell that city’s story through my images.

These days a lot of my travels are quick trips in and out of cities all around the country, giving seminars for AMSP to still photographers who are thinking about getting into video. So I rarely have time to see the “sights” of the cities and really get my bearings on where I am.

One thing I do try to do while I’m on the road is walk because that is what I do when I’m home and it helps me get clarity on the day. This morning I went out for a walk in the area just outside my hotel. As I walked by various chain restaurants and stores, I almost forgot where I was, because it could have been just about anywhere in America. And that kind of made me sad – that in the US, our towns and cities have lost their unique attributes.

When I got back to my hotel, I saw a posting from a friend on Facebook on how photography introduces you to people whose lives and stories humble you. His words really hit home because I became a photographer for this very reason – to allow me the privilege of meeting people and hearing their stories. For me, photography and my camera have always been a “means to an end”.

Then I realized, that a place isn’t really defined or not defined by its stores and restaurants but by its people. And that even though I may only be in a place for a quick overnight – I always try to connect with the people. Whether that may be a chat with a taxi driver or a waitress or with some of the wonderful people I meet when I do a seminar.

Such is my life, enjoying and being humbled by all the people and their stories as I continue my travels. How lucky I am – to be able to combine my career in photography with my passions.

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The Future and Video

Video seems to be the hot topic these days amongst still photographers. Their clients are coming to them and asking them if they shoot video and many are starting to incorporate video into their still photography businesses to be able to fill their clients’ needs.

We all spend more and more time getting our information and communicating electronically. When you analyze that, you quickly realize that there has been a shift in the way that we as a culture communicate, and that has changed our industry – still photography. Not because a still photograph is obsolete or has lost it’s impact, but because the traditional outlets for still photography are slowly disappearing – print newspapers and magazines.

We can debate which medium – still photography or video – delivers a visual message better – but it would be a pointless debate. Truth is, a viewer is meant to linger on still images, while motion mediums are meant to hit us with the added dimensions of movement and sound. Neither medium is better than the other and neither medium is going away. At least not as far as I can see.

The real debate shouldn’t be which medium is better, because there isn’t a one size fits all answer. Some things are visually communicated better in stills and some things are better in motion. The real question we should all be asking ourselves from a business point of view is – What are our clients asking for? And – Are we in a position to fill our clients’ needs?

I see a future where I shoot still images and video. Some jobs will call for still photography and some will call for video depending on the message or the story that our clients want us to tell. I want to position my business to be able to solve my clients’ needs with whatever medium does that best.

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Talking Techy – New Video Gadgets

As far back as I can remember, ever since being the only woman in my graduating class at Brooks Institute, I’ve been in a male dominated business. Along with that comes a lot of tech talk and I’d like to think that I can hold my own “talking techy”.

Lots of new gadgets and tools have been announced in the last couple of weeks. The much-anticipated Scarlet camera has been formally announced for spring – early summer 2010. Check out the 3K Scarlet prototype along with some other new gadgets from the RED folks, and you too will be amazed. And the proposed price – less than $3000 for a 3K video camera that shoots RAW.

Another interesting camera to debut is the Panasonic full HD 3D camcorder camera. Pretty cool, but I wondered how one will look at their 3D footage? Panasonic thought of that as well, and introduced 5 new 3D HD TV sets.

Check out MacVideo’s blog on CES 2010 predictions for digital cameras – smaller, video, interchangeable lenses and wifi enabled are all new features to watch for this year.

And Skype enabled HD televisions are coming so Skype users will now be able to make HD video (phone) calls as long as they have an HD web cam and plenty of bandwidth.

I played around with the popular hybrid cameras, the Canon 7D and Canon 5DMarkII over the holidays. I absolutely love the visuals that these cameras create but they felt clumsy to me, being the street shooter that I am, because I couldn’t look through the viewfinder to focus while shooting. I had to use the LCD monitor on the back of the camera to focus, which was tough outdoors and it also made the camera hard to stabilize because it wasn’t braced up against my eye. I do realize that there are 3rd party viewfinders available that attach to the back of the camera which help with focusing in bright sunlight but also helps with camera stabilization.

Lastly, I wanted to check out a company I heard about called Animoto.com. They provide a subscription based service where one can upload still images, video clips and text and a video is automatically created from your assets (or theirs)  in a matter of minutes. They also have an interesting selection of licensed music to choose from, which you can use in your videos. I literally spent less than an hour of my time to register, upload my video clips, choose a piece of music and create a short 30-second video.

2010 has just begun and I’m already overwhelmed by all the new toys and gadgets.

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Closing out 2009

I walk every morning and regardless of the weather I go outside even for a few minutes, to get my bearings in nature. Today’s there’s a soft snow falling and as I stepped outside I saw a herd of 8 deer passing quietly through the woods.

Times Square, New Years Eve

Most days I take this time to think about the upcoming day but this morning I started to think about the past year.

Like most people I talk to, I can’t say this year has been the greatest financially, but I managed and I’m grateful for all the opportunities I had. And rather than stress too much about the down time, I channeled my energy into creating new work and a new website. The redesign of the website consumed more time than anticipated but things like that usually do. And to some extent it continues to be a work in progress.

The Delta Blues Project

2009 was very rewarding for me in terms of my personal projects. My Delta Blues Project, which opened in 2008 at the Fullerton Museum, in California, was shown locally. Finally my friends and neighbors, who have heard me talk about my work over the years, could now come and see it on exhibition.  Freedom’s Ride, a documentary about two diverse group of high school students who traveled from New Jersey to Alabama, retracing the Civil Rights movement, aired on various PBS stations and continues to be shown at educational venues.

I started writing – for myself and on commission. I have discovered that I love to write. I never would have expected that because I’ve always struggled with words and usually defaulted to communicating visually. But it’s the things that I struggle with that seem to give me the most rewards.

Locally in my town of 5000 people. I have become part of a small grass roots group called TAG. We are a non-partisan group that seeks transparency and accountability in our local government. My husband and I trained a small army of volunteers on how to operate a video camera so that they can shoot town meetings. Since May, our town meetings have been televised on our local public access station, MendhamTV. What a difference that has made as far as how the citizens of my town have become more involved in their community. I’m really proud of being a part of that.

It’s been a year of change and growth. Now on to 2010. Tomorrow is the start of a new year and along with that new hopes and dreams. But it’s really just another day – a day we can shape any way we want to.

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The Family Story

This time of year we all try to spend more time with our families and loved ones. It’s also a time when we reflect on the people who are no longer with us. For the most part we rely on our memories and some scattered photographs or home movies.

Mooney family dressed up for Easter. I'm the child smiling.

Some of the fondest memories I have of my mother, father and grandparents are of us sitting around the dinner table, long after the meal was over and listening to the family stories. Of course each person would tell the same story in an entirely different way – the way they remembered it.

Every family has stories – mine certainly does and I have started to collect information, photographs and even recordings of family members while they are still around to tell them. It’s such an easy thing to do with all the tools that technology has provided in the way of cameras and audio recorders.

I often think that as photographers and filmmakers we are not only the keepers of our own family stories but we are documenting the stories for other families through our images, recordings and videos. Here’s a recording of my Uncle Dorlen talking about fishing in Northern Michigan in the winter.

Family gathering at my Uncle "Frenchy's" memorial.

Essentially, we are creating an archive of our loved ones and the memories. And that is the most precious gift that I can give someone through the talents of my craft.

I was recently looking at someone’s vacation snapshots and it occurred to me just how precious those images are, certainly for the people in them and the people they know. I have always taken the family snapshots and have recently started video recording my relatives telling their stories through their own voices, preserving them for future generations.

So think about that – even if you just take out your iPhone or Flip this holiday season, start capturing life’s moments. You’ll be glad you did.

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Mistakes Still Photographers Make When Shooting Video With a DSLR

  • They don’t understand the importance of audio and don’t use external microphones. Audio is everything in video.
  • They think in “moments in time” and start shooting video too late or stop shooting too soon. You need to let the camera linger longer.
  • They don’t shoot sequences with a beginning, middle and end.
  • They don’t think in “storyboard mode” – You should ask yourself  “How will I get into and out of a shot and what’s next in the story?”
  • They don’t shoot enough B-roll with variations in angles and focal lengths – very important in the editing process.
  • They move the camera instead of letting the motion take place in front of the camera.
  • They turn the camera vertically. There aren’t too many vertical TV sets and monitors.
  • They don’t use a tripod forgetting that video is “time in motion”.  It’s one thing to hold a camera steady for 1/60th of a second and quite another to hold the shot steady for 10 seconds.
  • They don’t consider the frame rate and how that will affect workflow and editing.
  • Aren’t careful keeping their sensors clean from dust.  Retouching video is a lot more involved than spotting still images.
  • They “throw” some video clips in with the still photography job, not putting an added value on them and thus setting a bad precedent with clients.
  • They don’t consider the output and the type of file to be delivered.  There are dozens of formats and codecs in video.  Choose according to your target audience and viewing platform or device.

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Reconnecting with The Ancient Ones

What started out as a mileage run to the West Coast on Friday, turned out to be a day of interesting connections.  My plan was to fly out to San Francisco on Friday morning and return the next morning.  I needed one more flight – the cost of a cheap ticket – to reach the next level of my airline elite status. I have a pretty full travel schedule next year and the upgrade in status will be beneficial.

Since I had the time, I decided reconnect with an old college friend whom I hadn’t seen in over 25 years.  He picked me up at the airport and from the moment I got into the car until we parted company later that afternoon, it was like we hadn’t missed a beat.  Both older, yet fundamentally the same people we were back in college.  There was a comfortable feeling being with each other even though so many years had gone by.

Later that evening I had drinks with a colleague whom I had met a few years back at SATW’s (Society of American Travel Writers) conference in England. During the evening I mentioned a personal project I was embarking on “People Making a Difference” and queried him about story ideas and people he may know. That conversation led us to talking about the travels we’ve each had over the years.  We quickly discovered that we had made similar backpacking odysseys back in the early 70’s. We began to retrace the paths we had each taken – I spoke of traveling from Cairo to Beirut, then on to Damascus and through Iraq to Kuwait. He followed with a nearly identical itinerary and picked up the journey from Kuwait by boat to Abadon, Iran and overland to Afghanistan.  We soon realized that we had been to the same places during the same period of time.

We both commented on the fact that we never come across people in our lives that have had that kind of parallel experience.  He then told me a funny story. He had traveled back to India with his grown son when a young traveler came up to him asking for money so he could get something to eat.  My friend told the traveler about his own journeys when he was his age. The young traveler responded by saying “Whoa – you’re one of the Ancient Ones”.  My friend relayed this story to me and pointed out that traveler’s comment had been spoken in a manner of respect, the same manner of respect with which native indigenous peoples refer to their elders or “ancient ones”.

It was an unusual day where I set out to take a trip for the sake of miles and ended up reconnecting with my past on a couple of different levels.  I tend to look forward in my life rather than at the past but sometimes reconnecting with your past connects circles and reminds of us who we really are. I kind of like being an Ancient One.

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And Me Without My Camera

I flew out to LA on Friday and had a free afternoon before giving a seminar the next day. I had packed light.  I was only in town for a short stay and most of it devoted to my presentation. So I left my cameras at home.

I was staying in Santa Monica so when I got into LA that Friday afternoon  I headed to the Santa Monica Pier. It was the quintessential California day – weather wise bringing back a lot of memories from when I used to live in Santa Barbara. For anyone who has ever been to the pier you’ll understand when I say it was like a circus of vibrant visuals.  Within a matter of minutes I was regretting the fact that I didn’t have a camera. And then a funny thing happened – I started recording the visuals in my head and using words instead.

  • Colorful bumper cars against a bright green wall that vibrated in the late afternoon light.
  • Two men crossing paths each recording their own observations with their mobile devices silhouetted against the glare of the sun on the water.
  • Garry King  “on the scene” the street musician doing his own thing pumping out smooth sounds that drifted off in the wind.
  • A man who looked like Santa Claus and sounded like Cat Stevens singing the House of the Rising Sun, quickly followed by I’m Dreaming of a White Christmas.
  • A fisherman  weathered and alone.
  • A 400 lb mime painted silver and pulling his pedestal down the pier behind him.

Today as I headed to the airport in my rented hybrid car an old flatbed pick up, era 1920’s pulled up beside me at the light. For an instant I locked eyes with the old Mexican gentlemen who gave me a quick smile and I thought to myself – and me without a camera.

Maybe it’s time for me to get an iPhone.  If only the phone part was better.

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Print vs Electronic – What Is The Future?

Just yesterday I was talking about the good and bad of social media and the potential pitfalls with time management. My routine each morning is to check for any news items on Twitter or Facebook or bookmarked blogs after catching up on my email. This morning there was one post on Facebook that caught my eye and was definitely worth the click through.

Via Mashable.com was Time Inc. Show Us Their Idea of The Future of Magazines [Video]. It was about how publishers are preparing digital versions of their magazines for the Apple Tablet. Apple hasn’t even officially confirmed they are working on this device. Embedded in the post was a pretty sophisticated demo of Sports Illustrated.

Amazing as the demo was – it had its critics. Check out Gizmodo’s post Time’s Manhattan Project Will Explode Like the Atomic Bomb It Is. The article questions how it’s any different from a web page and at ten times the cost. They state it’s pretty packaging but still stale and dead.

The future of publishing is an interesting debate. I suppose it really all comes down to how we the consumers want our information. What do you think?

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