sharing – Page 6 – Journeys of a Hybrid

March 12, 2010March 12, 2010

Frozen Waves and Instincts

A couple of weeks ago I stood on top of a 10 foot frozen wave on Lake Superior. I was in an amazing place, both physically and spiritually. The next day, we had an 8-hour drive from the Upper Peninsula to Detroit. I pulled out my computer and I wrote a blog about my experience on the ice, the day before. I really didn’t think much of it at the time – I just jotted down my thoughts.

When I got to Detroit, I uploaded the blog to my wordpress site and didn’t check my email or look at any social media sites until very late the next evening. When I did, I saw that the hits on my blog had gone through the roof – over 2000! When I checked my email, I noticed there was one from a wordpress editor telling me that my blog had landed on their home page. No wonder. Judging by the dozens of comments people had written – I realized the blog has resonated with people. Not just the icy image, but my thoughts and feelings that I had shared. I had written from my instincts.

I’ve lived my life taking chances and trusting my instincts. You kind of have to trust your instincts when you take chances – that comes with the territory. If you don’t – most likely you won’t be putting yourself out there. I honed my instincts in my early years, when I was a 19 year old woman hitchhiking around the world. I had to make snap judgments about people when they pulled over and offered me a ride. Should I or shouldn’t I get in that car? I developed a sixth sense if you will – and to this day I go where my gut is telling me to go.

The funny thing is my instincts aren’t always right – not 100% anyway. Maybe only 70% or 80% of the time. So that means that 20-30% of the time – my instincts are wrong. When that happens – I fail. And when I fail – it’s really hard to trust my instincts again. But if I question myself (and I do) and I talk myself out of doing something – I know – I’ve guaranteed – that “something” has absolutely no chance of happening.

Sooner or later, I usually get another idea to pursue or an opportunity presents itself and I have to make a decision on which path to follow. And once again I need to trust my instincts. It’s scary – it’s always been scary. That’s why it’s called risk.

I’m pushing myself in a lot of new directions at this point in my life. I’m not going to pretend that I don’t get afraid – because I do. So I need to dig down deep inside myself and trust my most basic instincts and hope they serve me right.

February 15, 2010February 15, 2010

Booking a Round the World Airline Ticket

I am embarking on a personal project with my daughter this summer. Our goal is to create a feature length documentary on “people who are making a difference”. Ordinary people who are doing extraordinary things. Ultimately we will end up with 7 stories on 7 continents – each story standing on its own as a 10 minute web video and becoming a part of the whole – a feature length film. I’ve set up a website just for the project: Opening Our Eyes. But I’ll probably talk about parts of this project on this blog as I proceed with the logistics – certainly the photographic/video filming logistics.

I spent the better part of last week on the phone with the airlines creating our round the world itinerary and ticket which wasn’t all that easy given the fact that there were two of us traveling and we were using airline miles – 160,000 miles each to be exact. As a side note – the fact that I had so many miles piled up is one small thing that prompted this trip, and when Erin became a part of this – Tom gave her his miles so she could come. That should tell you something about Tom – that he would do that for his wife and daughter.

Our initial plan was to depart from the US in mid-June, heading first to Namibia to visit a friend and then on to Uganda for our first story. Our first hurdle was that the Star Alliance airline partner that went from the US to Africa was South African Air and there were no award seats into or out of Johannesburg for the entire month of June – Johannesburg is hosting the World Cup and everything is sold out. I was told that we couldn’t connect through Europe on another carrier like Lufthansa because that would mean going back thru Europe after leaving Uganda and the rules didn’t allow this. I’m broken hearted that we can’t get to Namibia because it means that another opportunity is lost in connecting with my friend while she is living there – but it wasn’t meant to be.

The airline agent could get us to Entebbe, Uganda but in order to make that work, we had to move up our departure date to May 25th giving me a slight panic attack knowing how much I still needed to do before leaving for this journey – vaccinations, visas, lodging arrangements, not to mention getting my gear ready for filming. I’ll talk about my gear in another blog, but essentially since I want to shoot both stills and video – I’m opting to use a hybrid DSLR system because I need to pack light and can only bring one camera format. If it doesn’t fit on our backs – it’s not coming. But I digress.

Our next challenge in ticketing was going from Uganda to our next destination on the European continent. I was aiming for Warsaw or Moscow but we settled on flying from Entebbe, Uganda to Istanbul, Turkey. We’ll figure out how to go to Warsaw and Moscow on our own – that will be a piece of cake. Incidentally, there are a lot of rules on these round the world award tickets – you must keep going in the same direction (can’t backtrack) and you’re only allowed so many segments – I got answers anywhere from 12 to 16. And you can’t go back to a continent more than once – that came in handy going to Istanbul when the airline agent and I had a lively debate as to which continent Istanbul was on. I think the agent liked my creative way of solving the problem and gave me a little leeway.

In the end after many hours on the phone – we created an itinerary: NY > Entebbe, Uganda > Entebbe connecting in Cairo to Istanbul, Turkey > Istanbul connecting thru Frankfurt, Germany to Delhi, India (somehow that was ok) > Delhi to Bangkok, Thailand > Bangkok to Melbourne, Australia > Sydney connecting thru LAX to NY. The agent told me to call back the following day because all the carriers needed to make confirmations. She also told me our reservations would only be held for 48 hrs till they needed to be ticketed.

The next day, I called the airline and was told that there was a leg missing on Erin’s itinerary – Istanbul to Delhi – she corrected it and told me everything looked in order but to check back that afternoon. I did and found out that we were still waiting on Thai Air to confirm our flights from Delhi to Bangkok and then on to Australia. The agent said, “don’t worry – Thai Air is slow – call back tomorrow”. Being the worrier I am, I knew that “tomorrow” was the day the tickets needed to be purchased or our reservations would be dropped, so if there was a problem I needed at least to know about a plan B. So I asked what other airlines flew that route – Delhi>Bangkok>Melbourne. I was told that Singapore Air flew that route but connected through Singapore.

The next morning – the day the tickets needed to be purchased – I called the airlines and was told that all my Thai Air flights had been canceled but Erin’s had been confirmed. I didn’t freak out – instead I suggested that the agent route us using Singapore Air – which he did. He put a rush on the confirmation process and told me to call back that evening.

To cut to the end of the story – I literally purchased the tickets right down to the deadline hour. I didn’t get everything I wanted – but I did get what I needed. We’ll be leaving May 25th and returning August 3rd. We’ll have to purchase separate tickets to get us to and from our destination in South America sometime in August and we are still trying to nail down those story ideas and dates.

People ask me why I didn’t use a travel agent. I have been handling my travel logistics for over 30 years and my answer is – I’m the one who will be doing the flying and I want to have control over that. Even if it looks doable on paper to have a one-hour connection in Frankfurt when flying from NY to Lagos, Nigeria – even for an optimist like me – I know better than to tempt fate like that.

All total – flying 7 different airlines, 12 flight segments and traveling across 5 continents I managed to get us 2 tickets for $263.44 each – that’s for the taxes. Now I need to look into vaccinations and visas. Yesterday I discovered that my passport, which is still good for another 4 years, has only two pages left in it for visas – and India requires that you have two empty pages for their visa. Another thing to add to my “to do” list.

February 8, 2010February 8, 2010

Fear, Blame and Responsibility

The title of this entry alone will probably stop most people from reading on, but for those of you who’ve continued, be prepared for some cold harsh comments.

I had a lousy weekend – one of those weekends where everything went wrong – first the power steering went on my car while I was driving, then my printer broke – I got a message saying something like it was past it’s life – and then I fell halfway down the basement steps and landed hard on my elbow. My elbow is still throbbing but as long as I can move my arm, I think I’ll opt out of a trip to the emergency room because I can’t afford the medical bills – I’m already strapped by paying an annual premium of $18,000 with a $7500 deductible on each occurrence. What’s wrong with that scenario? But I’ll rant about that another time.

What really bothered me most this weekend – even with all the crap above – were some comments made in response to an entry I wrote as a contributor on the blog of my trade association. My entry was about “The Business of Video Production” and it was the last post of the week in a series of posts about video. The person writing the comments was clearly upset that his photographic trade association had been blogging about video. He was angry that so called “experts” who had themselves just recently gotten into video by buying a DSLR were claiming to be “god’s gift to video production” and encouraging members to move into video which he was sure was a terrible business move. I took offense with his words. I have been involved in video production for over 11 years and not new to the game as he implied and I don’t shoot with a DSLR but a “real” video camera and even if I did – the tool in itself doesn’t define my skills as a motion shooter. But what bothered me was the fact that he took his time to complain about a blog entry that I wrote, in my own free time with the good intentions of “sharing” my knowledge with my peers. No good deed goes unpunished.

After thinking about it, I realized that I had written something that he didn’t want to hear. He wanted to hear that the photography business will go back to the way it used to be. He was angry and he took it out on me. He needed someone to point the finger at – to blame for the poor economy and its effect on the photo business. This morning Seth Godin wrote a blog entitled “Frightened, clueless or uniformed” where he writes “In the face of significant change and opportunity, people are often one of the three.” And this was a perfect example where this person was all three.

My first reaction was to question why I should devote my time to writing and sharing with others through social media only to be criticized for it. But I’m not one to retreat and let the whiners of the world win. I was raised by a father who was a city smart kid growing up on Chicago’s West Side and a mother who grew up in the remote reaches of the Upper Peninsula in Michigan. They didn’t tolerate whiners and complainers and people who wouldn’t take responsibility for themselves. They taught me that if I wanted something, it was up to me to make it happen and if I didn’t – I had no one to blame but myself. More importantly they taught me to believe that I could achieve anything I put my mind to. And that is how I try to live my life – in pursuit of my dreams.

So my suggestion to people who don’t happen to like what I’m suggesting or writing about – make some suggestions yourself. Contribute – share – do something positive for yourself and others. Come up with solutions – find opportunities – keep your mind open to possibilities. Stop kicking the dog. Stop being angry that things aren’t the way they used to be and start looking at how things are better because of technology – and start using it to make a positive change in your life.

Life’s too short to spend it complaining.

January 21, 2010

Findings From the ASMP Motion/Video Study

ASMP recently formed a Motion/Video Study Group to explore how members have embraced video. Video has become much more prevalent in visual communications as electronic publishing continues to replace traditional print media. The increased availability and low cost of broadband has enabled and created a huge demand for video. At the same time, there is a convergence of our tools as “hybrid” cameras are capable of shooting both stills and video.

As head of the Motion/Video Study Group, I spoke at length with fourteen ASMP members who have integrated video into their businesses.

Some General Observations:

As expected, there was a wide range in responses as well as in the markets that each participant works in.

• Participants are working all across the spectrum in the video/motion sector – from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
• Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
• Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
• Almost all participants have created partnerships or work in collaboration with others – sound people, editors and camera operators to name a few. Video production is based on collaboration because of it’s many facets.
• The learning curve can be steep – especially for editing and motion graphics applications.
• There is a lot of confusion and chaos in terms of file and codec standardization.
• Ownership and copyright are handled in a variety of ways depending on the production, the market and how one has positioned themselves. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. Depending on the market – the ownership and copyright is maintained by the end client or the production company.
• Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
• All see opportunities in the video medium in almost all markets.

To see the full report please go to http://asmp.org/tutorials/getting-started.html

I would love to hear from others who have added video to their businesses.

January 4, 2010

Some DOs and DON’Ts of Social Media

This past weekend I put together a presentation on Social Media Tips for the group, Professional Women Photographers, this coming Wednesday, Jan. 6th in New York City.
Here are a couple of tips that I will talk about.

• Be consistent and strategic with your “brand” – Create a plan. Who are you? What do you have to say?
• Listen first – then engage in the conversation.
• Build your community – Who will you follow? Who do you want to attract?
• Be authentic and share – provide value – relevant and useful content.
• Don’t sell.
• Use links – provide news.
• Create and sort groups of Facebook “friends” – separate personal and business “friends”
• Set up a Facebook Fan Page for your business – complete the profile, including photo.
• Take part in discussions or answers on Linkedin.
• Set up an editorial calendar for blog – this will give you a structure.
• Comment on other blogs – become an expert.
• Use tools like Hootsuite, Tweetdeck, SocialOomph, SocialToo, Ping.fm, involver – to organize and automate tweets.
• Don’t create tweets with more than 120 characters – leave room for retweets
• Use www.search.twitter.com for topics and people
• Set up “alerts” with Google alert or tweetbeep – to see where your name is being mentioned
• Use @(name) in tweet for someone who is not a follower
• Set up a daily routine – will help with time management

Please add to the list. Interact and share.

January 1, 2010

Change or Frustration?

Seth Godin writes today about what he picks as the two most important trends facing us in the decade ahead – change and frustration.

He points out that “the infrastructure of massive connection is now real”. The first Internet generation has grown up and is eager to change everything. Baby boomers, like myself need to come to terms with reality. He says, “boomers” are getting older, our dreams are fading and that we’re starting to realize that were are not going to live forever. He warns that our frustration will be acted out in public. And then he reminds us that we all get to pick one of these two alternatives – but “being frustrated about change doesn’t count as doing both”.

I’m a baby boomer and my choice is to embrace change – but then again that has always been my “outlook” of choice. Maybe because I work hard at not letting my dreams fade away. Sometimes old dreams have changed into new ones – but I always have at least one dream on my horizon. Sure, sometimes I get frustrated when things get in the way of my dreams, but that frustration usually awakens an even more determined spirit inside of me.

Isn’t that what us baby boomers have been doing all of our lives? – turning our frustrations into effecting change? Just look at the last 40 years of boomers bringing about change – some good – some not so good. But we certainly can’t be accused of being an apathetic generation – choosing to stay static and follow the status quo.

I don’t equate being open to change, with age. I’ve met some pretty rigid people who are 30 years younger than I am. I think it comes down to choice of outlook and just knowing that most of us have the power to make that choice. For me, on this New Year’s Day, I choose embrace change – create change. I feel energized about the year ahead. Does that mean that I’m not acting my age? I think it just means that I’m being myself.

December 21, 2009

Striving for Perfection

Perfection is over rated. In fact many times in our quest for perfection, we actually stop ourselves from our pursuits – both professionally and personally. How many times have you talked yourself out of something because things weren’t perfect? Like “It’s too cold today to take a walk” or “I didn’t get around to dusting the piano so I won’t have company over.”

Nothing’s ever perfect or like Hollywood leads us to believe. And if you buy into that – you’ll end up never quite feeling like things lived up to your expectations and being miserable in the process.

This past weekend for me certainly didn’t work out the way I had planned it to be. My daughter’s scheduled 5PM flight out of Chicago on Friday night – normally a 2-hour flight – arrived at Newark at 1AM! The two parties we had planned to go to on Saturday were both postponed because of a big snowstorm.

Marble House, Newport, RI — Not my Christmas tree.

And normally we would have already picked out our Christmas tree and trimmed it by this weekend but we just didn’t get to it.

Because of the snow – we didn’t make the 40 minute drive to the party we had planned to go to but went to a neighbor’s for an impromptu dinner instead. And the tree we picked out was one that hadn’t been chosen by others earlier in the month. But it did have character and we trimmed it the same as we do every year with popcorn and cranberries and ornaments that we have collected from our travels all over the world.

And on Sunday after we shoveled out, we made the 40-minute journey to the party that had been postponed from the day before. There were about half as many people there that had been invited and along with that the food that they were supposed to bring. But even though the ham was still in Connecticut and the salad was in Staten Island we didn’t really care.

Oddly enough even though none of the original expectations of the weekend were met – it was the most perfect weekend I can remember. Today the sun is shining on a beautiful pristine blanket of fresh snow – a great day to take some time and go out for a walk.

December 2, 2009December 14, 2009

Input Overload

John Lennon once voiced in a song “everybody’s talking and no one says a word”. That was 30 years ago – way before social media. Nowadays it seems like everyone is talking – everywhere – a constant electronic pipeline into our lives. But with all this talking I wonder sometimes if anybody is really being heard. And isn’t that the point – to be heard?

I admit I’m guilty of the same thing. The very fact that I write a blog adds to the cyber babble. To be honest I really do it for myself. It helps me focus my thoughts. Sometimes what I write is not meant for anyone other than myself or maybe a close friend. Other times, I put it out there when I feel I have something to share. And every once in a while I say something that resonates with someone “out there” and a connection is made. And that can be a powerful thing.

That’s the appeal of social media – to connect with others. A basic human need. Ironically sometimes we spend so much time in the cyber world “connecting” we become more insular in the process. And when we do spend face-to-face time with others – many of us are multitasking plugged into whatever portable devices we have at the time. In other words not totally “there”.

These days I try to manage the time I spend on Facebook, Twitter, Linkedin, YouTube and so on. It can be a real time suck if you’re not careful about managing your time. I go online with the social media sites 2 or 3 times a day and I give myself time limits when I do. It’s all about maintaining a balance.

Ultimately all this talking we do on social media platforms is not good or bad – it’s not that black and white. I’ve made some incredible connections through social media. I’ve also reconnected with people I’ve lost track of over the years. I’ve promoted my business utilizing social media and gotten work from people I wouldn’t have connected with otherwise. But I’ll always prefer a real connection with people – outside the cyber world. I think most people do – that’s just being human.

November 23, 2009December 14, 2009

A Time of Opportunity

You can look in the rear view mirror and lament the past or you can get excited about the future. With all the gloom and doom in the photography business in this poor economic climate, I remain optimistic and see it as a time of opportunity. It’s tough to be an optimist in times like this but if you look back through history you’ll see that many businesses got their starts in bad economic times.

There’s nothing new about video but with increased bandwidth and the proliferation of mobile devices video is “hot” right now. In some markets like the corporate and institutional sectors, I’m seeing more of a demand for video. I’m hearing from traditional print graphic designers who are asking me if I shoot video because their clients are requesting it. Their clients want to add a video presence to their online communications that can be distributed internally and externally. And can also be spread virally through social media networking.

Editorial markets have expanded into video. Just about every magazine has an online presence and nowadays it’s not just a regurgitation of their print edition but a lot more. Take a look at NY Magazine or Zagats.com.

The travel market is ripe for video. When I’m researching a destination I like to get as much information as possible so if I can watch a 2 minute video – it usually hooks me further into that website to explore more and link to other sites where I can facilitate my travel plans. Many times videos made for online travel sites are repurposed and used at trade shows. Check out what Intercontinental offers as destination pieces about places where they have properties.

Of course there are hundreds of instructional videos and pod casts, and on the retail end there’s weddings and family biographies.

Even if you don’t shoot video or want to offer video to your clients, you may want to consider using it to promote your own business. A short web video about your business or your creative approach with some behind the scenes footage of you working provides added insight and information to potential clients.

These are just some of the areas I see opportunities in. I love to hear from other optimists where they think the opportunities are.

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