…where anything is possible. I’ve haven’t written in awhile because I’ve been traveling. Last week I was in Chicago presenting a seminar at ASMP’s SB3 Seminar. It was the last one in a series and now I’m kind of going through withdrawal. There was so much sharing of information and ideas that no one wanted the conferences to end. But now we all need to initiate some of those ideas and apply some of the things we’ve learned. And that’s the part we can’t forget about – doing the work that will bring our ideas to fruition.
In my last blog I wrote about believing that the impossible is possible. I don’t mean to over simplify that notion and to say that all we have to do is have a positive mindset and things will happen for us. What I really mean to say is that without the belief that we have the power to do anything we put our minds to –we would never try – we would never give something a chance to happen. But along with that comes plenty of times when it just doesn’t happen – the first time, the second and third time and many times after that. And that’s when we need try again – and maybe harder.
The good news is that these days it seems like all our tools are converging to make just about anything possible. We no longer need someone to validate our ideas because we can validate our own. We have affordable cameras that shoot stunning still images and video. We have non-linear editing software to create the stories and we have Facebook and Twitter to get the word out about them. We have crowd funding sites like Kickstarter to raise money so that we can make our ideas a reality. And when our videos are finished we can upload them to YouTube or Vimeo and share them. We can also distribute our creations through image portals, downloaded Apps or through iTunes.
Last week I uploaded a trailer for my documentary Opening Our Eyes. As of today people in 71 countries have played the trailer! I sent the link to less than 30 people and they passed it on, embedded it on Facebook and blogs and it took on a life of its own. That simply amazes me because of the power that we now have to connect and communicate with just about anyone, anywhere in the world. That’s revolutionary. That’s a game changer. That’s powerful.
I’ve just arrived in Las Vegas to attend the NAB show. The National Association of Broadcasters has one of the world’s largest broadcast conferences in the world. All the movers and shakers of the broadcast world are here to network, make announcements about new products and learn. It will be another solid week of input overload with my head bursting with ideas and possibilities. And every one of the ideas has the real possibility of happening because of the age we live in.
It’s such a big leap isn’t it? To really believe that anything is possible. For me it’s far easier to believe that anything I put my mind to is possible than to think that everything is hopeless. It’s a simple mindset and a way of life.
Think about it for a minute. When you are convinced that you have the ability to make the impossible – possible – then you will put your dreams into action. You will take that chance and by doing so you are creating your own reality instead of reacting to what others have created for you which may not be in your best interests.
I’ve never been a big fan of hearing “you can’t do that” or “it won’t work”. Those are fighting words to me because no one can predict the future – so I find comments like that offensive to my very being. I’ve come up with my own theories about why there are so many naysayers in the world. One theory is that misery loves company and because there are some people who stop themselves – they seem to take comfort in deterring others from their dreams.
Stay away from the naysayers and remind yourself that they don’t know the future – nobody does. Hang around people who are crazy enough to brazenly go forward and pursue those thoughts and dreams that live deep inside themselves because they are listening to their inner spirit.
They say the spirit inside never ages. I believe that and I know when I feel aligned with my spirit because I feel child like – filled with wonder, curiosity and belief in myself and my dreams. When I tell people about my wild notions, they get caught up in my passions and spur me on. These days with social media we have the power to turn one person’s simple idea into a collective thought – into a possibility. Imagine the power in that thought. That’s the power of the individual to create change and change starts with that one crazy thought that someone had who listened to their spirit inside.
Let’s hear some of your own crazy notions. Who knows it just may spark something in someone and change their life.
I made a few new discoveries this past week. Forgive me if these items aren’t new but they’re new to me.
One item I discovered was Drop Box and the timing was perfect. Drop Box is a sharing and storage site. I can upload files and documents to their server and share those files with anyone who has Drop Box installed on their computer. For instance, I am able to share project files and updates with the editor that I am working with on Opening Our Eyes. This past week, I was working on a new trailer for my film and I was able to share that updated project file with him, along with the RF music that I licensed for it.
The other thing that I love about Drop Box is that I can share files and info with the various computers that I work on. No more emailing docs or copying media to a DVD so that I can transfer files over to my laptop. With Drop Box installed, I can share files, media and calendars with any and all of my computers. As a bonus, Drop Box acts as an off site storage solution as well.
My other discovery was a royalty free music site called Neosounds. I’ve been searching through hundreds of royalty free music libraries over the years and Neosounds is definitely the best source for high quality music that I’ve found. It stands out amongst the rest because their music doesn’t sound like royalty free music. Recently, I needed music for a new trailer that I was making for OOE and I was googling around for some cinematic sounds. I found the perfect background music for my film’s trailer. I’m still tweaking the trailer a bit, but you can listen to a clip of music from Neosounds that I used in a short video I made that appeared on a recent blog post.
One last item that I’ll mention is a great source for travel guides – the unconventional type. They are called Unconventional Guides and are brought to you by Chris Guillebeau. Since discovering Chris Guillebeau’s blog The Art of Non-Conformity, I’ve become a huge fan of Chris and his writings. If you haven’t discovered Chris’s blog , then do so. He has an amazing outlook on life and he articulates his thoughts so beautifully in his blog. His global view of the world and how to live life is truly an inspiration to me. He’s definitely, a kindred spirit.
Back to tweaking. Stay tuned for my next blog with links to some new samples.
Ok, I’m just going to come right out and say it. I was one of the few people in America who did NOT watch the Super Bowl yesterday. Before you try to enlighten me as to the merits of the game and sentence me to watch NFL highlights, let me just say I don’t like football. Just never got into the touchy feeliness of the sport. And besides, I’m still chained to my editing station – finally starting to see light at the end of the tunnel.
But this morning I couldn’t escape the pundits grading and scoring the Super Bowl commercials as I clicked through the morning programs looking for the “news”. It was interesting to hear their “take” on what commercials were successful. Most of the pundits made their assessments through the eyes of their “ad men” (and women) persona, debating which commercials caught the attention of the viewers.
One “expert” frequently commented, “now this one had people telling their friends – be quiet – I want to hear the commercial. I’m not quite sure what Super Bowl party this person went to, but no doubt it was a party made up of other advertising folks. Now, I’ve had very limited experience attending Super Bowl parties, but as for the ones I have been to – nobody has ever said “be quiet – so I can hear the commercial”. With that said, as I watched many of the spots this morning via YouTube, some of the most effective commercials required no listening at all. Check out this one for Bridgestone.
I guess the creatives who made this spot go to the same kind of parties as I do – parties where people don’t ask someone to turn the volume up for the commercials. Actually, I’ve learned a lot about editing by watching TV commercials with the sound off. The “story” either becomes apparent – or not.
The New York Times did a pretty good critique of the ads this morning. But what I found most interesting was the running commentary from the “average Joes” via Twitter and Facebook. No doubt some of these advertising experts were paying as much attention to the social media chatter this morning as Mumbarak’s men were. Hands down, the Chrysler “Detroit” spot won the most hearts – mine included. It drew me in from the start and kept me the entire two minutes. Imagine that – a two minute commercial! When was the last time you saw that? A beautiful mini-film told in credible brevity. Quite frankly, to me it would have been just as effective without Eminem or any celebrity for that matter. It evoked emotion – that’s what kept me watching.
At the end of the day, the commercials that resonated most with just about everyone – pundit and laymen alike were the ones that told a simple story that rang true with the human spirit. Works every time. To tell those stories, one needs to get out of the meeting rooms and late nights at the office and spend more time living life. Otherwise, what you end up with is a bunch of people creating commercials about what they think life is like.
where George Bailey, a character played by Jimmy Stewart is surrounded by his friends as they come to his aid and bail him out of his financial shortcomings, caused by his crazy Uncle Billy. I’ve seen this film at least a dozen times and ok – I admit it – I cry every time George Bailey’s little girl opens a book that mysteriously appears under the Christmas tree with the inscription “No man is a failure who has friends”.
I felt like George Bailey today when I saw the email fromKickstarter telling me that my daughter’s and my film project, Opening Our Eyes had been officially funded. We actually exceeded our goal of $7500 and raised just over $10,000! What a feeling – what a triumph and all possible because of our “friends”. Through crowd funding – our friends had helped us reach our goal and made our film a reality.
This would not have been possible just two years ago. But, Kickstarter and other crowd funding sites like it, provide other options for artists and entrepreneurs who are seeking funds to make their creative ideas come to life. Many times these ideas might not fit within the confines of what a traditional bank would finance, but there are some great ideas that have a chance now of becoming a reality – and we all benefit by that.
Here are some things that I have learned through the process of getting our film funded on Kickstarter.
• You have to do the work. Once you launch your project page on Kickstarter, you need to let potential backers know about it, using social media or email blasts or word of mouth. Just like getting traffic to your website, you can’t expect people to stumble upon your project and fund it.
• You have to make it fun. Have fun with the “rewards” that you offer your backers, and on Kickstarter every project must have rewards. People love to give, but they also love to feel like they are part of something or that they have helped to make something happen. If a backer contributed to my project at the $500 reward level, they will receive an Associate Producer credit in the film and on the project’s website, along with DVD’s of the film when it’s completed, as well as a signed print and an e-book from the project’s journey.
• Keep your financial goal realistic. Look at other projects that are similar to yours and see what the “market will bear”. See what has been successful and ask yourself why. Remember that if you ask for too much money and don’t meet 100% of your goal by the time the funding period is over for your project, then you won’t receive anything. Only projects that are successfully funded at 100%, will receive funds.
• Use social media and email blasts with common sense – don’t be obnoxious. If you do send emails – don’t send an email again to someone who has already backed your project. Ask people to share your project link on social media but don’t overdo it.
• Post updates on your project to keep your backers and potential backers informed. Use visuals if you have them, both on your page site as well as in your updates. Photographs and videos really give a project presence and are a must have. You want to stand out from the crowd.
• There is no such thing as a pledge too small. They say the average pledge on Kickstarter is around $25 and I can attest to that. Out of our 161 backers – 69 had made pledges of $25. It all adds up. And every time someone backs your project there is also the opportunity that they may share it with someone they know who may in turn make a contribution.
• Be grateful and appreciative. I made it a point to send each and every one of my backers a personal thank you note.
• Have faith – because anything is truly possible these days.
A lot of people tell me that I’m way ahead of things since I got into video/motion over ten years ago. Most still photographers weren’t even thinking about video ten years ago. Neither was I. Nor did I have a crystal ball. But I am a visual communicator and that means that I am always looking for the best way to communicate the message or tell the story. And twelve years ago, it became possible and affordable for me to deliver the message with another medium. Not instead of still photography but in addition to it.
My desire to explore video and motion at the time, wasn’t coming from a “tool” point of view. It was coming from a cultural one. When I think about it, I wasn’t fascinated by the technology – I was fascinated by what people were doing with the technology. Fast forward a decade later and I’m just wowed by where all this has gone. Our culture has changed dramatically in the last ten years because of technology. And while that is still “fascinating” and like creative adrenalin, it’s also a game changer in how it has affected the business of photography.
Don’t get me wrong and think that my message is to tell you to get into video or multimedia so as not to become a photo”saur” and become extinct. That’s not what I’m saying. What I am saying is that the cultural psyche has changed. Take notice and adapt. That doesn’t just mean, change the subject matter you shoot or how you shoot it to stay “fresh”. And it doesn’t mean to buy a video camera or a hybrid and start shooting motion. Those are probably good ideas but probably not going to be what keeps you in business.
The old days aren’t coming back. The ways of doing business have changed. Technology is democratizing when it’s placed in everyone’s hands. Understand that. Know that your clients understand that. So, think past the tool and technique and focus more on who you are and what you can bring to your customers to stay relevant. Some thoughts to ponder:
• Who are you? (why do your customers come to you and not your competition?)
• What services do you offer your client? If you don’t offer video and your client needs to look elsewhere – you’ve lost an opportunity.
• Are you still a one-man band? I don’t mean you need a large staff but have you considered setting up a virtual company when you need it with editors, sound people etc.?
• Do you continue to learn?
• Are you still using a dated business model ? Consider different licensing strategies for new media.
• Do you utilize social media?
• Are you noticing who’s “coming up” – the new talent? Do you try to see them through your customer’s eyes.
• Are you interested in other things besides photography?
• Are you willing to take risks? Creatively and otherwise.
• Ask yourself the question – how would I have approached this if I was just starting out?
• Think of solutions – then look at those decisions at a total 180.
For anyone who has been reading my blog, you know a few things about me – I love to dialog and share with others, my work and my pleasure are one in the same and I always have a passion project that I’m working on.
I can’t say that I’ve always been like this. In the beginning of my career it was a lot harder to dialog and share with people – pre-social media and email. And as my career took hold and I became busier with work, I didn’t have time for sharing or personal projects. But for someone like me who is a dreamer, I was starting to burn out.
When I started exploring the video medium in the late 90’s, it triggered a spark in me. I started thinking and dreaming about all the stories that I wanted to tell – that would be possible for me to tell – through this medium. One of my first attempts at telling a story with video was a short documentary I did on my daughter’s youth symphony. I couldn’t have picked a harder subject if I tried because it was all about sound, which I knew nothing about. And anyone who has ever shot a musical concert knows that it’s almost impossible to do with only one camera. But I naively pursued with this project and learned a lot in the process.
My next passion project was The Delta Blues Musicians that I envisioned as a multimedia project combining still environmental portraits of these musicians along with video interviews, capturing their life’s stories. It was a lot of work and for the most part, I went it alone – doing everything myself. For anyone who has ever tried to shoot both stills and video on the same job, you know it’s not an easy thing to do. That project will always be near and dear to my heart and continues to reward me in ways that I never knew were possible.
There have been other passion projects since these first two and my head is usually full of ideas that are rumbling around, just waiting for the right time to surface. I am in the midst of a project now, Opening Our Eyes that is perhaps the most ambitious one I’ve ever dreamed up. This past weekend I launched the project on Kickstarter. Kickstarter is a website that posts creative projects for the purposes of finding funds. It’s a perfect example of crowd funding where one can donate anywhere from $1 to $10,000 to the project of their choice, and in the process make someone’s idea come to life.
I launched Opening Our Eyes on Thursday and within 3 days we reached 30 % of our goal. We still have a long way to go and have another 71 days to get fully funded. The way Kickstarter works is that if you don’t get funded 100%, then all bets are off and you don’t receive anything. So, I’m doing my best to do what I like the least and that is make a pitch for pledges. My intent is to secure enough funds so that I can collaborate with a professional editor and raise the bar on the film that my daughter and I shot this past summer on our 99-day adventure around the world, about people who are making a positive difference in the world.
It’s really a win/win for anyone who chooses to give – even a pledge of $25 will get us closer to our goal and you’ll receive a DVD of our film when it’s finished. So please check out our project on Kickstarter and pass this link along to others. Ultimately our goal is to inspire and motivate other change-makers through the power of our film. We know we can do it with everyone’s help and it will make you feel good to give – it always does.
A friend reminded me recently that I needed to take some time for myself and “recharge my batteries”. This past month has sailed by – I’ve been out of town 25 % of the time and the rest of the time, deeply focused on editing my documentary. I needed a break from technology, airports and work. So I took his advice and with my husband, headed down to the NJ Shore for a weekend getaway.
A friend of ours had invited us to her beach house in Ocean Grove, NJ, a shore town where time seems to have stood still – especially in the month of October. Ocean Grove is an old bible town just down the boardwalk from Asbury Park, the town where Springsteen had gotten his start at the Stone Pony decades ago.
Asbury Park, NJ
Asbury Park is a town that’s slowly coming back from a state of decay and dilapidation over the last 40 years and vastly different from its religious neighbor to the south.
It was typical October weather – sunny and brilliant one moment –
Ocean Grove, NJ
then changing to moody and melancholy, the next. Sunday, I woke up early, got my bike and headed to the boardwalk for a ride. I didn’t have a camera with me because I thought that I needed a break from technology. But as I rode down the boardwalk – I started “seeing”. I was observing everything – noticing the mundane – the ordinary
Wonder Bar, Asbury Park, NJ
– the old and the new – not the exotic that I had become accustomed to on my recent 99-day journey around the world.
I immediately thought back to when my husband and I had just moved back to the East Coast after living in Santa Barbara, CA. Our first summer back on the East Coast, we headed “down the shore” every weekend, taking our cameras and our bikes, going to different parts of the shore each time. We’d hop on our bikes and just ride the boardwalks – shooting and documenting things and people that we observed. It was a wonderful summer –biking, shooting and at night, sometimes getting a room at a rooming house if we felt like splurging, or most times, sleeping in our van, awakening the next morning to explore again.
As I bicycled down the boardwalk this weekend, I realized that I had a camera in my Blackberry, which I rarely used.
Asbury Park, NJ
I pulled it out and started taking photos of my observations – just like I had done so many years earlier – and I was having the time of my life doing it. I was “seeing” and documenting what I saw- no preconceived notions or plans – just letting serendipity happen. Ironically, because of technology and the fact that my cell phone can capture images – I had simplified the process and gotten down to the basics of just “seeing”.
My batteries are sufficiently recharged with fresh air, solid sleep and getting back to the basics. Perhaps, this weekend has even triggered a new project idea – or at least has planted the seed. We’ll see.
I’ve always been an independent creature, starting with a year long backpacking odyssey as a 19 year old traveling solo, following the “hippie trail” around the world. That sojourn led me to pursue a career as a still photographer, using my camera as a tool to gain access to people, their cultures and their stories.
I’ve had a great ride these past 30 years shooting assignments for high profile magazines that have taken me to all parts of the globe. For the most part, I was a solo act, spending hours, days and weeks observing people, then becoming more intimate as I proceeded to get to know and tell their stories and share them with others.
When I started shooting motion and in particular digital video, eleven years ago I embraced the notion of collaboration. Video production has a lot more facets to it than just the shoot and I knew that even though I knew how to capture reasonably good sound and edit a respectable rough cut with Final Cut Pro, I also knew that working with professional sound people and editors would raise the bar on the quality of my projects.
This past weekend, the value of collaboration, networking and using social media to get my ideas out to the universe, really hit home. I had been asked to speak at the Photocine News Expo in Hollywood, CA about my latest documentary that I was working on, Opening Our Eyes. I had gotten to know two of the organizers of the event, Michael Britt and Lou Lesko, through social media. They had taken notice of my blog and my project, which I had decided to shoot with the HDSLR cameras and had written about it in their blog, PhotoCineNews.com.
I was honored and humbled to be speaking at the same event as some pretty heavy players like Vincent LaForet and Shane Hurlbut. I was a bit intimidated at first, but I knew that I was there to share what I knew and that is how to get a passion project from just an idea – to a reality. So, after returning from my 99-day journey, with just a couple of weeks to prepare a sample from some of the 145 hours of footage that were shot, I flew out to LA.
I suppose I can legitimately say that I have had a theatrical showing of my documentary in Hollywood. True enough – but the real value for me this weekend was in sharing with my peers and making connections with people who I will work with in the future that will help me grow as a filmmaker and storyteller and more importantly who will bring their expertise to my film.
It’s an incredible time that we live in with a realm of possibility. Literally anything is possible. When you share and put things out to the universe – you just never know what you’ll get back. I’ve learned that I share because it makes me feel good – not because I have expectations for an immediate or monetary return. But each and every time I do share – I get back so much more in return.
Technically, I began working on my latest documentary, “Opening Our Eyes” about 7 months ago when the idea came to me. I had just seen Robert Frank’s show “The Americans” at the Met in New York City with a friend of mine and I commented to him that I was really yearning to get back to my beginnings and take a visual road trip.
Even though I had spent a lifetime traveling and shooting assignments for editorial and corporate clients, I never lost sight of my passion to explore with my camera.
Gail at Red Square, Moscow
In the beginning, my explorations were through the lens of my still camera but when I started shooting motion about ten years ago, my tool of choice became a video camera and with that came self assigned documentaries.
It had been two years since my last passion project “Freedom Riders” and I was itching to start another. My daughter had just graduated from college, I was an emptynester and pretty much free to do as I pleased. I had accumulated over 300,000 airline miles, thousands of hotel award points and another 300,000 plus American Express points. I didn’t know what I was saving them for but it seemed like a good time to use them. So, I made a decision to take a trip around the world. I felt like I still had the energy and stamina to take on such a journey but something was missing – I needed a purpose.
The Idea
I have always been interested in the “common man” as opposed to the celebrity and the simple story that resonates in a viral way. I’m intrigued by people who go up against all odds, to right a wrong or fight for a cause and never give up. I usually side with the underdogs and am inspired by the Cinderella stories. And so after that day at the Met, an idea was born and that was to shine a spotlight on 6 people on 6 different continents who were making a positive difference in the world because it was their calling to do so.
Of course coming up with an idea is the easy part and many times those great ideas seem to drift away with time as one gets caught up in daily work and life. But this idea wasn’t going away – I knew it was the right time for me to bring these stories to life. My goal was to create individual videos about each of these people that would combine together as a feature documentary. My hope was that the film would not only create awareness of my subjects’ efforts, but also motivate others to create change.
The Pre-Production and Facilitation
Next came the hard part – making it a reality and the first step was figuring out how I would fund it. After working on 2 other self-assigned passion projects, I knew one thing and that is that it’s really hard to sell an idea. When I was in the planning stages of The Delta Bluesmen, I spent a lot of time applying for grant money and seeking funds from a variety of sources to no avail. I finally got frustrated and decided to self fund the project even though it meant taking it a bit slower and doing more of the work myself. My critics thought I was crazy to tackle a short film by myself and self fund it but I stuck to it and created a piece I’m proud of and which has brought many rewards to my life. So with that experience behind me, I took another leap of faith on my latest project and started the planning process. But perhaps most importantly, I focused on the fact that the positive aspects of working on a self-funded project is that it would be the way I wanted it to be – not compromised for the wrong reasons.
My first order of business was to send out a query to everyone I knew as well as use social media to find my subjects. My first subject was a given – a local young woman my daughter went to high school with, Maggie Doyne,
Maggie and some of her children
who opted not to trek off to college after high school. Instead she wound up in Nepal and built a home for orphaned children. She’s 23 years old now, has 30 children in her home and is in the process of building a school. Then my daughter Erin, expressed interest in working on this project with me. She knew she’s need to leave quit her job, sublet her apartment and say goodbye to her boyfriend for 3 months – but she wanted to be part of it. And so we became a duo and with that the project really took off with her support and help.
Since the project was self-funded, I had to be extremely creative with the budget – or lack thereof. So after nailing down our subjects across the globe, we started to plan the logistics –airline tickets, hotel rooms, visas, vaccinations and of course equipment needs. From January to May, I spent countless hours booking reward tickets with 14 airlines for 29 flights – a round the world itinerary with extra local hops thrown in. I’ve arranged for 99 nights of accommodations, staying with friends, friend of friends, using reward points, paying for budget hotels and bartering for other rooms. I had to bite the bullet and pay large sums for our vaccinations and visas and budget for our meals. Most importantly, I needed to purchase new gear because my intent was to shoot this project with the HDSLR cameras. I knew I wanted to shoot stills and video and also knew that I had to travel lean and mean so this seemed like the best solution. You can read more about the gear here.
The Execution
We are about one third through the shoot and have worked on 3 continents. The scheduling has turned out to be brilliant – we work hard and exhaust ourselves for chunks of time – anywhere from a week to ten days and then have a few days to recoup, catch up on sleep, write in our blogs, or just sightsee and take some still snapshots along the way. We’ve had a couple mother/daughter disagreements but for the most part we are having the time of our life and seeing the world. At this point we sometimes forget which currency we are using or what the exchange rate is or what our room number is but in the process of creating a film, we have built a lifetime of memories.
We have also created an audience who tune into our project blog religiously and follow our journeyas we go along. But something remarkable is happening and that is evident in the comments we are getting. We are opening people’s eyes though our travels and our writings. We have connected our audience with our subjects and their endeavors and are building a global community. It has been truly inspirational meeting and working with our subjects and there are days that my heart is full to bursting and confirms my belief in this project.
Post-Production
When we return in September, my first priority will be to edit the videos that I promised in barter arrangements. And hopefully at the end of the month, I will begin the edit. It will most likely take me a month just to log and transcode the footage and sync the audio in the situations where it was captured independently. I’m confident in my editing abilities but I would love to work with a pro. So if there is a pro out there reading this who would love to get involved in a fabulous documentary – I’d love to hear from you.
Distribution
Not really thinking about this part right now other than to use social media and perhaps itunes and Amazon to distribute it. But I have faith in this project and something tells me that this will take on a life of its own. It’s a feel good story and we’ve already gotten a lot of support and interest.
At any rate it’s the trip of a lifetime and I’m taking it with my daughter so I’ve already been blessed.
Journeys of a Hybrid 