Serendipity

I have been completely buried with details, the last few weeks – everything from applying for visas, to booking flights within particular destinations to securing lodging for 98 nights – and doing it all on a shoestring budget. It’s been challenging, frustrating and necessary in order to get Opening Our Eyes off the ground.

I recently stumbled upon some interesting connections and communities while doing research for our travel needs. My daughter Erin had sent me a couple of links to insightful articles on Matador Network. I started exploring this network and website and was really impressed not only with the information that I found here but also by the “community” that had been built. Yesterday I had a great phone conversation with Matador’s CEO, Ross Borden and we discussed some very interesting ideas about how we could collaborate and share – so stay tuned and if you love travel and life – become a member of the Matador Network.

When I started my backpacking adventures over 35 years ago, I didn’t have an online community like the Matador Network – didn’t even have the Internet as we know it, or cell phones, Fedex or any other quick way to facilitate communication – I was pretty much cut off and out there – alone. Yet, I did have a “community” – meeting and talking with other travelers along the way – sharing tips and info, along with cautionary advice. There was definitely a community and it was in real time, face to face but unpredictable.

I started thinking about then and now when it comes to traveling and there is one thing that resonates with me as much today as it did then and that is making sure that I allow serendipity to happen when I travel. Serendipity – the things that happen that aren’t planned – the things that can only happen when you open yourself up to the unknown – when you are willing to take a chance – see what’s out there – follow your instincts and see where they take you.

So my daughter and I have built in “time” for our trip – time to linger and really absorb where we are – to get outside of ourselves and our own little “unit” and become part of where we are. My experience and wisdom from traveling all these years have taught me to plan ahead – but my instincts tell me to leave a little up to chance – and more importantly to be open to possibilities and opportunities. It’s the things that you never would have thought to plan – that are sometimes the most rewarding of all. But you have to open your eyes, take notice and cross into the unknown. That’s hard to do when you are traveling with other people because it’s easy to stay within the comfort of your own “tribe”. That’s one reason why I’ve traveled solo most of my life. But this time around my daughter and I will venture into the unknown, with a lot of trust, gut instincts, thrills and trepidations and see where it takes us – but also knowing that we have each other’s back. And that’s the best of both worlds.

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What Video Storytelling is Not

It was bound to happen – still photographers shooting video like still images – as DSLR’s became hybrids, capable of shooting both stills and video.  I’m starting to see video clips strung together in a timeline – like a pagination of images in a magazine – but without a cohesive storyline told through edited sequences or an audio/narrative track telling the story.   It’s neither here nor there – not achieving the lingering power of a still photograph, nor utilizing the power of motion and sound to give a story more dimension.
The problem as I see it when I come across these “samples” is that these still photographers are not thinking in motion.

I think totally differently when I shoot video than when I shoot stills.  Stills are moments in time – video is time in motion.  That means that when I shoot video I’m always thinking about the big picture – how will I get into and out of a shot.  What is coming before this shot and what is coming after?  I know to think this way because I’ve edited my own material.  Editing video is a great way to learn how to be a better shooter.  It becomes very clear in the editing room – what you should have shot to be able to cut together a cohesive story.

I learned video storytelling at one of the Platypus Workshops from Dirck Halstead and PF Bentley.  PF continues to inspire me with his storytelling skills in the video medium as he explores shooting with an HD-DSLR.  Check out a couple of his videos – beautiful storytelling and creatively executed.

So once again – it’s not about the tool – the camera.  Don’t think that because you buy a DSLR capable of shooting video that’s all there is to it.  If you really want to use the power of these new cameras – it starts with your vision and how to relay that in motion.

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Gearing Up With HD DSLR’s

Last week was incredibly stressful. I had been dealing with obtaining visas – a somewhat monumental task of which I had no control over, in preparation for my upcoming project Opening Our Eyes, that will literally take me around the world.

On one of my many trips to New York City, I went to B&H and purchased some gear I needed for the Opening Our Eyes documentary that I will be shooting. The gear I bought included – Canon 5D and Canon 7D cameras with extra batteries, (2) 16 GB Sandisk Extreme compact flash cards (I’ll need more), Manfrotto 190CX3 light weight carbon fiber tripod with the Manfrotto 701 fluid head (I needed a small tripod and head that will fit in a backpack),  Samson Zoom H4N digital audio recorder, 2 GB Sandisk SD card for audio, recorder, Rode Shotgun mic with “dead cat”, Delvcam Camera Mount Adaptor (this attaches to bottom of H4N Zoom recorder giving it a hot shoe plate), Rycote Hot Shoe Extension/Extender (this attaches to the hot shoe on the top of the camera giving you extra room for devices – for me, the H4N Zoom recorder and a shock mount for the Rode mic) an adaptor so I can hardwire my Tram lav to the Zoom digital recorder, XLR cords of various lengths, and a couple of Rugged Lacie portable hard drives (500GB)

This weekend, I decided to familiarize myself with the new gear and do some testing. I was looking forward to getting back to my “purpose” for the trip and leave the administrative nightmares behind. I am not a shopper, nor am I a gadget freak. I buy new equipment when I have a need for it as opposed to because it exists. There’s something to be said about sticking with gear that you are comfortable with so that you can concentrate solely on the creative, but because of the pace of technology we are somewhat forced to keep current with our tools.

Whenever I add a new tool to my bag of tricks – I go through a process. First experiencing the thrill of something brand new in my hands. When I first took the Samson H4N Zoom out if it’s little coffin like plastic case and held it in my hands it was a sensual experience because of its design and what they make it out of. The second phase of the “new gear process” is reading the manuals and figuring out how things work. With the Zoom this was a bit frustrating and I am one who is already familiar with audio devices, so I can only imagine the frustration for someone who is not audio savvy. It’s such a sophisticated little mixer with so many choices that it took some time getting used to it. After much testing I settled on the 4Channel mode.

Over the weekend I tested both the Canon 5D and 7D cameras, recording sound with their internal mics as well as with a shotgun mic on camera plugged directly into the camera with an XLR to mini plug cord. I also tested both cameras, recording the audio separately through the H4N Zoom using the shotgun on the camera, and with the shotgun on a boom closer to the subject. Then I tested my Tram mic hard wired into the recorder and finally I did a test with the Tram and shotgun mics recorded on separate tracks on the Zoom.

After the tests, I brought both the video and audio files into Final Cut Pro. I had also purchased Philip Blooms 7D tutorial and in the workflow section he mentions how sluggish and problematic it is to work with the H264 files that come directly out of the camera. He recommends converting the files to Apple Pro Res LT either using compressor or MPEG StreamClip which is faster. I tried it both ways and he’s right the MPEG StreamClip is much faster. After I converted the files into Apple Pro Res LT, I imported them into Final Cut along with the WAV audio files. Incidentally, I shot everything at 24 frames a second and recorded the audio as WAV files at 48KHZ. In addition, I recorded sound through the camera, even though I was capturing my audio with an independent device. I knew I would use it as a reference when syncing the sound in post. My next step was to sync the audio files with the video/audio files coming from the camera. I used a clapper when recording so syncing was pretty easy. Philip Bloom mention using a software called PluralEyes for help with syncing audio and video in post but I have not yet purchased it. I did find out that you need to keep good organizational notes when shooting so that you can easily match up the audio files with the camera files later on. I decided that I like using the 4Channel mode with the digital recorder and using two external mics along with the stereo pair on the recorder. In post I can uncheck “stereo pair” and work on each channel independently.

So after a weekend of playing with the new gear, I went through the gamut of emotions from the thrill of newness to the incredible frustration of learning something new before the light bulb goes off. It will take a while to get to the third phase of the “new gear process” and that’s becoming very comfortable with the tools. And I can almost guarantee when that comfortable feeling start to happen, there will be something new that I’ll need to buy.

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Ten Things Still Photographers Need to Know About Video

1.    Buying a DSLR is only a start.  Choose the right tool for the job.  A DSLR might not be the right tool for many video productions.  And keep in mind that most shooters spend sometimes twice as much as the price of these cameras on add-ons to make these cameras a viable solution.
2.    It’s more than just the shoot. There are many facets to video production. In fact positioning yourself as just a camera operator may not be the best business model.
3.    Shooting video is a different mind set than shooting still images.  I think differently when shoot video.  I think in sequences and in storyboard mode – not in moments in time.
4.    Audio is everything.  You can have the best visual in the world but if you don’t capture your audio properly – you’ve got nothing.
5.    Shoot horizontals.  There are no vertical TV sets – yet.
6.    Editing – Again the shoot is just one part of video production.  Editing is just as important and there is a steep learning curve that comes with it. But learning to edit and editing your own material will make you a better shooter.
7.    There’s no standardization of codec’s and formats.  It’s like the Wild West when it comes to standardization of codec’s.  There is no standardization!  Every time a new camera gets rolled out – it seems like there’s yet another format.
8.    Output – Here’s where a lot of people get confused.  How are you going to output it?  What type of file?  What platform – TV, web, big screen?
9.    Interviews – A lot of video productions require on camera interviews.  Many times the interviews drive the story – or create the backbone of the audio track.  Pay attention to good interviews and interviewers to learn the art  of getting good sound bites.
10.    Collaboration – Video production is ripe for collaboration.  Still photographers are more independent creatures.  Learn to surround yourself with people that will make you look god.

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Fast, Cheap and Good

A colleague of mine, Blake Discher just wrapped up a seminar series for ASMP entitled I Stink at Negotiating. In his presentation, Blake says I tell my clients when they ask for fast, cheap and good – they can pick two.  Such a simple statement – but right on target as far as advice for negotiating.

Photographers want their clients to know the difference between what they can offer as professionals compared to any amateur with a camera.  They want to be paid accordingly for their experience.  They want their clients to understand the difference between what they bring to the table compared to a non professional.

But there seems to be a disconnect between that philosophy and how still photographers perceive themselves in terms of adding video to their business. Many think that by buying a DSLR camera that shoots stunning video visuals, that’s all it takes to get into the video production business. The problem is they are thinking the same way their clients are who can’t discern the difference between a professional and someone who has a camera that also shoots video.

Technology has once again lowered the bar for entry level into video production. And still photographers who equate buying a still camera capable of shooting video with being a professional motion shooter or videographer are forgetting some real important factors.

1.    You think totally differently when shooting video.
2.    There’s a lot more facets to video production than just the shoot.
3.    Most people who are working on professional motion productions and are using a DSLR or VSLR camera have spent more than twice the price of the camera on third party accessories.
4.    There’s a steep learning curve of other aspects of video production – namely capturing good audio, editing, and output.
5.    Video is a collaborative process with an entirely different workflow than still photography.

Still photographers have a hard time with #5 because by nature they are independent creatures used to controlling and doing everything themselves.  But video is all about collaboration and as soon as one realizes the power of networking, collaborating and partnerships – they understand the concept of video production and raising their own bar by collaborating with others.

I recently gave a seminar in Portland, OR where I had a chance to talk to Andy Batt who is quite knowledgeable with VSLR’s and has produced some beautiful work with them.  I learned a lot from Andy about some of the idiosyncrasies of theses cameras.  I don’t own one yet, although I will be purchasing a Canon 5d and 7D along with additional Zacuto accessories for a personal project I’ll be working on, where I will be shooting both stills and video and will be living out of a backpack for three months. So to economize on space – this seemed like the right way to go.
Andy and I do totally different things and work in totally different markets but we can learn from each other.  Andy works with large crews and on big productions.  I work more journalisticaly, with small crews in direct corporate and institutional markets.  But we both know that it’s not just about the equipment and it’s not a one size fits all when it comes to choices made in that regard.  We also know that it’s not a one size fits all when it comes to pricing and in terms of usage and licensing.  What might play in one market – simply won’t in another.

The point is buying a VSLR isn’t what will get you in the game of video production.  There’s more to it.  And there isn’t just a rack of template prices that apply to all.  We are hired for who we are, how we see, how we work and our experience. The ones who will be successful will understand that it’s not about just having a camera capable of shooting good visuals.  The ones who don’t understand will be expected to deliver Fast, Cheap and Good.

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Sustaining the Human Spirit

It’s been a tough year for a lot of people. It hasn’t been all that great for me but I’m thankful that I’m still able to make a living doing what I love – telling stories through still imagery and video. But it hasn’t been easy and this month in particular has truly taxed my spirit.

So how does one keep going when faced with the frustration of not getting “the job” and all the rest of the feelings that come with that – feelings of insecurity or hopelessness or worse? What does one do to rise above the negative feelings that will only lead to more negativity, anger and despair?

Yesterday was one of those days for me. Got a couple of emails that didn’t destroy me but left me pretty well bruised. For me many times my hurt manifests itself as anger – at least at first – which only makes things worse. So I try to put things in perspective and also try to understand. I try to understand why I didn’t get “the job” and use this knowledge to raise my own bar, so the next time I will land the job.
And if I’m feeling rejected on a personal level – I try to get outside myself and understand how my actions or words have affected someone else.

Sounds easy – but it’s easier said than done. Sometimes I don’t want to “understand” but rather I want to be understood. And when that doesn’t happen, I put up walls – barriers meant to protect me from being hurt again. That ends up doing more harm than good because it also prevents any positive things from entering my life. And many times those barriers that I erect give me a temporary safe haven – but end up being an empty place to be.

I am a passionate person and many times people are drawn to me because of that. I open myself up to people giving too much – too soon. People are drawn to my spirit and my strength and my ability to face my fears. They also know I’m the type of person who is there for them – they just know. A friend recently told me that during a difficult time – he knew I was there. Even though there was nothing I could do to make things right – he knew I was there and that was a comfort.

I think that pretty much sums up a basic need in all of us – to have someone we know who is there for us during the rough patches of life. I think we all need that and we all need a little understanding. If we know that or even sense that – we can get through difficult times.

Photographers are more vulnerable to bad times than most I think, because they are such independent creatures. They are usually out there doing a solo act. If they don’t have a support system in place with friends and family – they generally have a real hard time dealing with slumps.

One thing I love about working in video production is that it is a collaborative effort. You work with others and draw from their strengths. When working with the “right” group of people – it’s a wonderful thing. Even if you’re in charge and the buck stops with you – you know you have people who you can count on. That’s so important and basic to human happiness.

So when I have a bad day and I feel like my support system is non-existent – what do I do? I try to dig deep and find that inner strength in myself that others seem to find appealing and even take comfort in. And I hope I find it.

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Driveby Culture

Seth Godin’s blog post today “Driveby culture and the endless search for wow” really hit home with me. Godin writes:

“Should I write blog posts that increase my traffic or that help change the way (a few) people think?”

I think about this a lot – should I write about something that I know will get a lot of eyeballs or should I write about something that I’ve been thinking about that may make others think? Ironically, when I don’t think about what will attract an audience and just write from an open and honest point of view – I end up with a lot of eyeballs. And those are the eyeballs that I want to attract – the ones who I click with.

Godin goes on to say:

“More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers.”

“Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.”

We live in a culture of “shock and awe” and sound bites. We don’t read anything lengthy – we want bullet points. Magazines don’t run stories anymore – they do survey pieces – the ten best………….. We want packaging and fizz – wowy zowy. We want exotic imagery and special effects. If it doesn’t grab our attention – we’re bored and off to the next thing. We’ve become so busy clicking around and multi-tasking we hardly take notice that we’re not getting satisfied. We’re left kind of empty feeling even though we’ve just been to a smorgasbord.

Every once in a while something comes along – a simple movie with a powerful message – an image that lingers in our minds – a story that took us to another place. Timeless thoughts, ideas and imagery that continue to resonate with the human spirit and every now and then we take pause and notice. Something makes us all stop and think – beyond the glitter, the eye-candy and the headlines.

Godin questions:

“What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?”

For me the answer is just being myself – open and honest. There’s only one Gail Mooney and that’s what I have to share.

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Frozen Waves and Instincts

A couple of weeks ago I stood on top of a 10 foot frozen wave on Lake Superior. I was in an amazing place, both physically and spiritually.  The next day, we had an 8-hour drive from the Upper Peninsula to Detroit.  I pulled out my computer and I wrote a blog about my experience on the ice, the day before.  I really didn’t think much of it at the time – I just jotted down my thoughts.

When I got to Detroit, I uploaded the blog to my wordpress site and didn’t check my email or look at any social media sites until very late the next evening.  When I did, I saw that the hits on my blog had gone through the roof – over 2000!  When I checked my email, I noticed there was one from a wordpress editor telling me that my blog had landed on their home page.  No wonder.  Judging by the dozens of comments people had written – I realized the blog has resonated with people.  Not just the icy image, but my thoughts and feelings that I had shared.  I had written from my instincts.

I’ve lived my life taking chances and trusting my instincts.  You kind of have to trust your instincts when you take chances – that comes with the territory.  If you don’t – most likely you won’t be putting yourself out there.  I honed my instincts in my early years, when I was a 19 year old woman hitchhiking around the world.  I had to make snap judgments about people when they pulled over and offered me a ride.  Should I or shouldn’t I get in that car?  I developed a sixth sense if you will – and to this day I go where my gut is telling me to go.

The funny thing is my instincts aren’t always right – not 100% anyway.  Maybe only 70% or 80% of the time.  So that means that 20-30% of the time – my instincts are wrong.  When that happens – I fail.  And when I fail – it’s really hard to trust my instincts again.  But if I question myself (and I do) and I talk myself out of doing something – I know – I’ve guaranteed – that “something” has absolutely no chance of happening.

Sooner or later, I usually get another idea to pursue or an opportunity presents itself and I have to make a decision on which path to follow.  And once again I need to trust my instincts.  It’s scary – it’s always been scary.  That’s why it’s called risk.

I’m pushing myself in a lot of new directions at this point in my life.  I’m not going to pretend that I don’t get afraid – because I do.  So I need to dig down deep inside myself and trust my most basic instincts and hope they serve me right.

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Funding A Personal Project

I have learned from past experience with other personal projects that getting funding for an idea is no easy task.  But I have also found that with a lot of careful planning, saving and budgeting I have been able to self fund my projects and have been compensated on many levels later on – after the projects are underway or near completion. As I continue to blog and to talk to people about Opening Our Eyes, the documentary my daughter and I are creating which involves us traveling around the world, I get asked a lot of questions.  One question that is asked quite frequently is “who is funding your project?”  The short answer is – we are self-funding our trip and our documentary.

I had managed to save up about 330,000 miles with Continental Airlines and another 329,000 points with American Express over the years.  I was saving them for something, just didn’t know what until a few months ago when I decided to cash all my points and miles in to subsidize our journey around the world.

So far, I have exhausted all but 4,000 Continental miles in ticketing my Round The World plane ticket as well as getting my daughter and I to, from and around South America.  My husband Tom donated his Continental miles to my daughter Erin for her Round The World fare.  I will still need to pay for airplane tickets to Iquitos, Peru from Lima as well as for flights to Nepal from Delhi, India. That still leaves picking up the costs of air or train tickets from Istanbul to Warsaw and Moscow. I will use about a third of my Amex points to pay for the flights from Lima to Iquitos, Peru because those tickets are costly.

I’ll use the rest of my American Express points to fund some of our accommodations, along with any hotel points that I have.  We’ll be staying at guesthouses, people’s homes and budget hotels whenever possible.  We’ll use public transportation for getting us around once we get to our destinations because renting a car isn’t in our budget.

Of course there’s food and miscellaneous expenses on the road like Internet and admission fees.  The vaccinations for the two of us have cost more than $1500 and the visa costs may reach $1000.  And we’ll both need backpacks and other personal needs for the trip.

My biggest expense will be for photo/video gear but that is the purpose of the trip.  I have pretty much figured out the gear that I’ll need: read my blog entry Putting Together a DSLR Video Kit.  When all is said and done, including buying an additional laptop as a backup, I’ll have spent about $12,000 on equipment needs.

So, how will I pay for it?  When my mother died about six years ago she left me a little money.  I never really wanted to spend it and was fortunate that I never had to – so I will use it for this project and this trip.  Somehow, I think she would love the idea of what her daughter and granddaughter were doing.  And if she were still here she might very well have wanted to join us.

I’ll be reaching out to Canon, Apple and others as potential sponsors.  I’m also reaching out to my friends and connections that I have made over the years for donations in kind. If you have any hotel points that you may not be using and would like to donate those points to our trip it would be greatly appreciated.  Or any other type of “in kind” donations you may provide.

Please email: gail@kellymooney.com or call 973-543-6868

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Standing on a 10 Foot Frozen Wave

Yesterday I stood on top of a 10 foot frozen wave looking out over the vast icy seascape of Lake Superior. I was shooting footage of this endless field of frozen waves as the setting sun turned them every shade of blue, purple and orange. It was quiet – incredibly quiet – no car or airplane noise, no voices, and no sound of splashing water, not even the sound of a bird. The audiometers on my camera barely registered a blip and yet there was audio. Even dead silence has a sound.

I’ve been on the Upper Peninsula in the far northern reaches of Michigan, shooting footage for a family biography that I’m working on. I had recorded interviews with my mother’s siblings this past summer while attending a family reunion and I had been planning on returning to capture some winter footage to illustrate the stories they told during the interviews. My mother, her siblings and her parents grew up in northern Michigan during the Depression, farming, lumbering, and fishing – pretty much doing whatever they could to survive. Times were hard and living in such a remote, harsh climate didn’t make it any easier. Everyone did what he or she had to do.

While I’ve been in the UP, I’ve met a lot of people who are doing all types of things to survive during this lousy economy. Most I’ve met have several part time jobs. A couple of times I stopped to eat at a restaurant, there would be one woman tending the bar, waiting on tables and cooking the food. Because of it’s geographic location and its sparse population, the Upper Peninsula is kind of like a frontier and the people who live here, have the spirit to go with it.

As I stood on the top of this frozen wave in absolute silence I contemplated resiliency of the human spirit in the context of my own world. Certainly my business has changed – due to technology and the lousy economy. Because of technology, I am able to do more things than I could ten years ago. Because of the poor economy, I’ve had to do more things. Most other photographers I have talked to this past year have diversified their businesses – some shooting weddings, some shooting video and some working in other retail markets. I suppose we’re all just doing what we can to get through these changing times.

So I looked out over the endless view of frozen waves and into the orange glow of the setting sun. For an instant I became fearful of where I was when I looked behind me and saw a deep crevice that I could easily fall into if I lost my footing. But then I looked ahead to the orange glow on the horizon and I felt hope and with that a sense of security because I knew where I came from and I have the heart and spirit to survive.

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